2024 EVENT RECAP
DEAR VALUED SUPPORTERS OF THE VAIL DANCE FESTIVAL,
On behalf of the Vail Valley Foundation Board of Directors and staff, I want to extend our sincere gratitude to you for your commitment to our Vail Dance Festival and passion for the performing arts in our community. Thanks to you, the 2024 Vail Dance Festival was a wonderful success. Within this Stakeholders report you will see images of some of our most memorable moments as well as the metrics and details on how your support, contributions, and partnership led to one of our most remarkable and well-received seasons yet.
Over the past 36 years the Vail Dance Festival has grown to become an integral part of our nationwide dance culture. Although the Festival is now considered one of the best in the world, it also remains a cherished and essential cornerstone of our community’s vibrant spirit and love of the performing arts. For this, we have YOU to thank. We are extremely grateful to have your teamwork in its successful creation each summer.
We are already looking ahead to a wonderful 37th year in 2025 and hope you will continue to be a part of this amazing dance experience.
With gratitude,
MIKE IMHOF President Vail Valley Foundation mimhof@vvf.org
Mike Imhof hands over the mic to Damian Woetzel during Opening Night of the 2024 Vail Dance Festival. Photo by Christopher Duggan.
COMMUNITY MEMBERS TAKE CENTER STAGE
In a special world premiere during Dance for $20.24, 10+ Eagle County Community Members joined Larry Keigwin and Festival artists to perform Rhapsody on the Gerald R. Ford Amphitheater stage in Vail.
LIVESTREAM VIEWERS DOUBLED
Over 4,132 people from 5 different countries tuned in LIVE to watch NOW: Premieres, more than doubling viewers of past years’ livestreams.
MIC’D UP SERIES DEBUT
The debut of the new Mic’d up series reached instant success with over 215,000 impressions. It featured New York City Ballet dancer India Bradley, giving an inside look at her personal thoughts and interactions with fellow Festival artists.
14,599 ESTIMATED FESTIVAL ATTENDANCE
11,391 PERFORMANCE TICKETS SOLD
Generating $890,872 in revenue
13 PERFORMANCES
Including 1 free performance in Avon
29 FESTIVAL EVENTS & MASTER CLASSES
924 tickets sold, generating $16,970 in revenue
$3.5M ECONOMIC IMPACT
Estimated revenue generated in the Town of Vail
RESEARCH HIGHLIGHTS
87 NET PROMOTER SCORE
91 SATISFACTION RATE
2.4 AVG. # OF PERFORMANCES ATTENDED
93% CAME TO VAIL SPECIFICALLY FOR THE EVENT
4.6 AVG. # NIGHTS IN LODGING
83% HAVE ATTENDED IN THE PAST 2,103 ROOM NIGHTS
93% LIKELY/VERY LIKELY TO RETURN EMAIL, WEBSITE, WORD-OF-MOUTH TOP REFERRALS
OPPORTUNITIES FOR YOUTH
FREE LAWN ACCESS FOR KIDS 12 & UNDER
With a paid adult ticket
127 kids attended for free
CELEBRATE THE BEAT POP HOP CAMP
105 kids participated in a free week-long dance camp culminating in a performance during International Evenings of Dance I
TINY DANCER
TEA PARTY
An event for children ages 4-7 to enjoy dancing, crown & tiara decorating, meet-and-greets with dancers and more
FREE FAMILY-FRIENDLY EVENTS
DANCING IN THE PARK
A mixed-bill performance at Nottingham Park in Avon with an estimated 500 attendees
DANCING IN THE STREETS
3 Pop-up performances with Festival companies & artists in Vail Village and Lionshead
EVENTS & CLASSES
INTERN & AMBASSADOR
PROGRAM
We’ve built a robust program for ambitious junior high, high school, college, & post-grad students to join the Festival team and gain valuable experience while supporting a variety of key areas, from administration to marketing to production.
9 Interns and 13 Ambassadors joined us this year.
SCHOLARS-IN-RESIDENCE
Each year, we offer young dancers on the cusp of their professional careers the opportunity to come to the Festival and take advantage of all its offerings, including learning, training, and performing alongside the biggest names in the dance world. This year, we were thrilled to welcome Kayla Mak and Emiko Nakagawa as our 2024 Vail Dance Festival Scholars-In-Residence!
COMMUNITY ARTS ACCESS
Each year, we partner with cross-sector community organizations to eliminate socioeconomic barriers to the arts by providing free tickets to Festival performances. 138 free tickets were distributed.
DEMOGRAPHICS
634.3 M $ 3.2 M
236 COMBINED IMPRESSIONS MEDIA VALUE
PUBLIC RELATIONS
629 M $ 3 M
TOTAL REACH PUBLICITY VALUE PLACEMENTS
TOP-TIER MEDIA COVERAGE:
1.85 M
150+ VIDEO IMPRESSIONS
UNIQUE VIDEOS CREATED FACEBOOK | INSTAGRAM | YOUTUBE
CONVERSATIONS ON DANCE PODCAST HOSTED BY REBECCA KING FERRARO AND MICHAEL SEAN BREEDEN
12
8,700* EPISODES RECORDED LISTENS + DOWNLOADS EMAILS
13,765 48.1% 2.73% SUBSCRIBERS AVERAGE OPEN RATE AVERAGE CTR
*As of 9/24/24. CLICK HERE TO LISTEN TO ALL FESTIVAL PODCASTS
WEBSITE VAILDANCE.ORG
92,649 IMPRESSIONS
90%* NEW USERS
*User data impacted by switch to GA4 analytics on 9/1/2023. USERS
60,832 3.86
AVERAGE DURATION
TOP CONTENT PAGES:
Schedule at a Glance
International Evenings of Dance I Dance for $20.24
Opening Night NOW: Premieres PAGES/VISIT 1m 27s
SOCIAL MEDIA
20,782 FOLLOWERS
1,042,469 IMPRESSIONS
30,684 ENGAGEMENTS
27,664 FOLLOWERS
1,782,242 IMPRESSIONS
96,132 ENGAGEMENTS
TOP POSTS OF 2024
2023 FESTIVAL BTS
The #BTS content you never knew you needed.
You asked, we answered. Mic’d up, part deux.
TONIGHT! Monday 7/29 // Myths By Legends
Each year brings unforgettable collaborations
REHEARSAL FOOTAGE // @tilerpeck
ISABELLA BOYLSTON
701K Followers
Principal Dancer with American Ballet Theatre
TILER PECK
520K FOLLOWERS
Principal Dancer with New York City Ballet
JAMES WHITESIDE
416K FOLLOWERS
Principal Dancer with American Ballet Theatre
TOP INSTAGRAM INFLUENCERS
SPENCER LENAIN
310K FOLLOWERS
DANCE THEATRE OF HARLEM
159K FOLLOWERS
RON MYLES
129K FOLLOWERS
3,847,040
INFLUENCER & COMPANY’S
COLLECTIVE INSTAGRAM FOLLOWERS
INFLUENCER REELS FROM VAIL
ISABELLA BOYLSTON & SPENCER LENAIN
867,000 VIEWS
SEE POST >
SPENCER LENAIN
272,000 VIEWS SEE POST >
TILER PECK
114,000 VIEWS SEE POST >
JAMES WHITESIDE
225,000 VIEWS
SEE POST >
2024 OFFICIAL PARTNERS
THANK YOU
Our sincere thank you for your ongoing support, and a special thanks to our partners at the Town of Vail, Vail Resorts, Town of Avon, Manor Vail Lodge, Vail Mountain School, Gerald R. Ford Amphitheater, Vilar Performing Arts Center, and all of our dedicated donors and audience members.
We rely on the support of partners like you to create extraordinary experiences, and look forward to continuing to work together to make the 2025 Vail Dance Festival even better.
See you on Opening Night, July 25, 2025!
RECAP PHOTO CREDITS
Cover: Joseph Gordon, Unity Phelan, India Bradley and Mayfield Myers perform “Apollo” by George Balanchine on the Myths By Legends program of the 2024 Vail Dance Festival. Choreography by George Balanchine. ©The George Balanchine Trust. Photo by Christopher Duggan.
Page 1: Mike Imhof hands over the mic to Damian Woetzel during Opening Night of the 2024 Vail Dance Festival. Photo by Christopher Duggan.
Page 2: Vail Community Members perform “Rhapsody” by Larry Keigwin on the Dance For $20.24 program at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Harrison Coll with Joel Wenhardt, Abdias Armenteros, Kate Davis, Eliza Salem, and Jayla Chee in Justin Peck’s new work “Nine Freights”during NOW: Premieres at the 2024 Vail Dance Festival. Photo by Christopher Duggan. India Bradely during morning Class with Margret Tracey and Michael Scales on piano. Photo by Christopher Duggan.
Page 3: Artist-in-Residence Sara Mearns performs “Elegie” by George Balanchine on the Opening Night program of the 2024 Vail Dance Festival. Choreography by George Balanchine. ©The George Balanchine Trust. Photo by Christopher Duggan. Lauren Lovette, James Whiteside, and Unity Phelan perform “Serenade” by George Balanchine on the Opening Night program of the 2024 Vail Dance Festival. Choreography by George Balanchine. ©The George Balanchine Trust. Photo by Christopher Duggan. Olivia Bell and KJ Takahashi perform “Fancy Me” by Caili Quan on the Dance For $20.24 program at the 2024 Vail Dance Festival. Photo by Christopher Duggan.
Page 4: Cleo Parker Robinson Dance performs “Catch Ah Fire” in Dancing in the Park at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Dancing in the Streets attendees with Limón Dance Company in Vail Village during the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 5: Festival attendees at Gerald R. Ford Amphitheater during Opening Night of the 2024 Vail Dance Festival. Photo by Chris Kendig. Ron Myles and YouthPower365’s Celebrate the Beat Eagle County’s Pop Hop Camp Dancers perform during the International Evenings of Dance I program at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Tiny Dancer Tea Party at the 2024 Vail Dance Festival. Photo by Chris Kendig
Page 6: Chun Wai Chan leads class attendees in his Ballet Master Class with Joel Wenhardt on piano at the 2024 Vail Dance Festival. Photo by Chris Kendig. Conversations on Dance co-hosts Michael Sean Breedan and Rebecca King Ferarro with Artists-in-Residence Jamar Roberts and Sara Mearns at the 2024 Vail Dance Festival . Photo by Christopher Duggan.
Page 7: 2024 Festival Interns during NOW: Premieres at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Scholar-in-Residence Kayla Mak performs “Who Cares?” by George Balanchine during Watching Dance with Heather Watts at the 2024 Vail Dance Festival. Photo by Chris Kendig. © The George Balanchine Trust. Scholar-in-Residence Emiko Nakagawa performs during the Dance For $20.24 program at the 2024 Vail Dance Festival. Photo by Chris Kendig. Festival attendees at Gerald R. Ford Amphitheater during International Evenings of Dance I at the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 8: Festival attendees at Gerald R. Ford Amphitheater during the 2024 Vail Dance Festival. Photo by Chris Kendig. Dancing in the Streets attendees with Cleo Parker Robinson Dance in Vail Village during the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 9: Catherine Hurlin and Aran Bell perform “Le Corsaire” after Marius Petipa during the Opening Night program of the 2024 Vail Dance Festival. Photo by Christopher Duggan
Page 10: Denys Drozdyuk, Antonina Skobina, dancers, and musicians perform their original work “Jam Session 2024” on the Opening Night program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. Festival attendees watch Limón Dance Company perform “Suite From a Choreographic Offering” by José Limón on Opening Night of the 2024 Vail Dance Festival. Photo by Christopher Duggan. Sara Mearns and Gilbert Bolden III perform “In Summer Fields” from “Ives, Songs” by Jerome Robbins in International Evenings 2 at the 2024 Vail Dance Festival. Photo by Chris Kendig. © The Robbins Rights Trust. Tiler Peck performs “Fascinatin’ Rhythm” from “Who Cares” by George Balanchine in International Evenings 2 at the 2024 Vail Dance Festival. Photo by Chris Kendig. © The George Balanchine Trust.
Page 11: Lindsey Donnell and Kouadio Davis of Dance Theatre of Harlem performs “Blake Works IV (The Barre Project)” by William Forsythe on the Dance Theatre of Harlem program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. David Wright of Dance Theatre of Harlem performs “Blake Works IV (The Barre Project)” by William Forsythe on the Dance Theatre of Harlem program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. Alexandra Hutchinson of Dance Theatre of Harlem performs “Blake Works IV (The Barre Project)” by William Forsythe on the Dance Theatre of Harlem program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. Stephanie Rae Williams and Ingrid Silva of Dance Theatre of Harlem perform “Blake Works IV (The Barre Project)” by William Forsythe on the Dance Theatre of Harlem program of the 2024 Vail Dance Festival. Photo by Christopher Duggan.
Page 12: Isabella Boylston and Herman Cornejo in Petipa’s “Swan Lake Act 3 Pas de Deux” at International Evenings of Dance 3 at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Tiler Peck in George Balanchine’s “Facinatin’ Rhythm” from Who Cares? at International Evenings of Dance 3 at the 2024 Vail Dance Festival. © The George Balanchine Trust. Photo by Christopher Duggan. James Whiteside performs “Swan Lake Act 3 Pas de Deux” after Marius Petipa on the Myths By Legends program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. Spencer Lenain in Pam Tanowitz’s new work “’secret story ballet’” during NOW: Premieres at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Derek Brockington and Lindsey Donnell of Dance Theatre of Harlem perform “Blake Works IV (The Barre Project)” by William Forsythe on the Dance Theatre of Harlem program of the 2024 Vail Dance Festival. Photo by Christopher Duggan. KJ Takahashi and Ron Myles perform “Jukebox 2.0” by the artists in International Evenings 2 at the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 13: Artists’ screenshots from Instagram.
Page 14: Michelle Dorrance performs an excerpt demonstrating the evolution of tap dance during UpClose: Swerve at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Lauren Lovette and Calvin Royal III, with musicians, perform an excerpt of “Chaconne” by George Balanchine on the International Evenings of Dance I program of the 2024 Vail Dance Festival. Choreography by George Balanchine. ©The George Balanchine Trust. Photo by Christopher Duggan. India Bradley, Gilbert Bolden III and Mira Nadon perform “Refraction” by Gilbert Bolden III on the Dance For $20.24 program at the 2024 Vail Dance Festival. Photo by Christopher Duggan.
Page 15: Festival attendees enjoy a double rainbow while entering the Gerald R. Ford Amphitheater for Opening Night of the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 16: Denys Drozdyuk and Antonina Skobina in their work “Feel the Rhythm” at International Evenings of Dance 3 at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Melissa Toogood and Spencer Lenain with Caroline Shaw and Brooklyn Rider in Pam Tanowitz’s new work “‘secret story ballet’” during NOW: Premieres at the 2024 Vail Dance Festival. Photo by Christopher Duggan. Lauren Lovette and Robbie Fairchild in Christopher Wheeldon’s “Carousel (A Dance)” at International Evenings of Dance 3 at the 2024 Vail Dance Festival. Photo by Christopher Duggan.
Page 17: Festival attendees at Gerald R. Ford Amphitheater during Opening Night of the 2024 Vail Dance Festival. Photo by Chris Kendig.
Page 18: Artistic Director Damian Woetzel during Dancing in the Streets in Vail Village with Cleo Parker Robinson Dance at the 2024 Vail Dance Festival. Photo by Chris Kendig.
