2024 STAKEHOLDERS REPORT
Dear Friends & Partners,
The 2024 season at the Gerald R. Ford Amphitheater was full of wonder, surprises, meaningful moments, and amazing memories. Most of all, it was full of the community spirit that makes the mountains so incredible.
This was the most active season in the venue’s history – and it was all made possible because of your exceptional support. Thanks to you, the nonprofit Vail Valley Foundation has been building upon decades of success at The Amp to propel the venue toward an even bigger and brighter future.
An experience at The Amp is unlike any other, and as you’ll see in this report, the word is getting out. More people and more performances created even more joy for visitors and locals alike in 2024. And in keeping with our mission, our venue also served as a community center for graduations, memorials, and local gatherings both large and small.
We are proud of the role we play in our community, and so glad you are joining us in making The Amp one of the most beautiful entertainment venues in the Rockies and beyond. We look forward to seeing you for an even more amazing 2025 season.
Sincerely,
The Vail Valley Foundation & Gerald R. Ford Amphitheater
SEASON HIGHLIGHTS
VOTED # 1
Our Moe’s Original BBQ Hot Summer Nights free summer concerts was voted #1 Outdoor Concert Series by USA Today’s 10Best.
150K+ LIVESTREAMS
Livestreamed concerts through Nugs.net offer free previews on Facebook & YouTube. Streamed concerts included: Joe Russo’s Almost Dead, Daniel Donato’s Cosmic Country & Lotus, Dispatch, Umphrey’s Mcgee, Dark Star Orchestra, Ziggy Marley & Lettuce, Yonder Mountain String Band, Leftover Salmon & Railroad Earth, & Amos Lee & Indigo Girls.
$15M ECONOMIC IMPACT
The estimated economic impact to the Town of Vail which is directly related to Amp Summer Concerts and Hot Summer Nights.
172 OPERATING DAYS FROM APRIL - SEPTEMBER
24 BY THE NUMBERS
22 HOSTED BRAVO! VAIL CONCERTS
Bravo! Vail is operated by a separate nonprofit.
127,771 TICKETS ISSUED
Includes Amp Summer Concerts, Hot Summer Nights, Mountains of Music, Après at The Amp, Vail Dance Festival, Bravo! Vail & Community Events.
90 TOTAL EVENTS
Includes Amp Summer Concerts, Hot Summer Nights, Mountains of Music, Après at The Amp, Vail Dance Festival, Bravo! Vail & Community Events.
6 SOLD OUT AMP SUMMER CONCERTS
4.8 GOOGLE REVIEW RATING
57,000+ CONCERT & COMEDY ATTENDEES
RESEARCH HIGHLIGHTS*
87% CAME TO VAIL SPECIFICALLY FOR THE EVENT
91% “VERY/EXTREMELY LIKELY” TO RETURN
94 OVERALL GUEST SATISFACTION
87 NET PROMOTER SCORE AVERAGE NIGHTS STAYED AVERAGE GROUP SIZE HEARD ABOUT THE EVENT VIA EMAIL
7,893
ROOM NIGHTS GENERATED IN TOWN OF VAIL
* Above numbers represent only Amp Summer Concerts & Hot Summer Nights. Separate reports are available for other events that take place at The Amp. 2.1 2.9 44%
DEMOGRAPHIC HIGHLIGHTS
Major touring acts in music and comedy booked in collaboration with our partner AEG Presents.
2024 CONCERTS
JOE RUSSO’S ALMOST DEAD • UMPHREY’S MCGEE • STEVE MARTIN & MARTIN SHORT BLACK PUMAS • DARK STAR ORCHESTRA • PORTUGAL. THE MAN • BROTHERS OSBORNE
ZIGGY MARLEY WITH SPECIAL GUEST LETTUCE • NORAH JONES • SLIGHTLY STOOPID THE BEACH BOYS • WALKER HAYES • O.A.R WITH SPECIAL GUEST FITZ & THE TANTRUMS YONDER MOUNTAIN STRING BAND, LEFTOVER SALMON & RAILROAD EARTH ROBERT PLANT & ALISON KRAUSS • JIM GAFFIGAN • AMOS LEE & INDIGO GIRLS CROWDED HOUSE • BARENAKED LADIES
19 CONCERTS & COMEDY SHOWS
46,400+ ESTIMATED ATTENDEES
93 OVERALL GUEST SATISFACTION 90% 91% $13.8M CAME TO VAIL SPECIFICALLY FOR THE EVENT “VERY/EXTREMELY LIKELY” TO RETURN ESTIMATED REVENUE GENERATED IN TOWN OF VAIL
39% 35% 19% 1% 7% LOCAL IN-STATE OVERNIGHT OUT-OF-STATE INTERNATIONAL IN-STATE DAY
88% 22% B.A. DEGREE OR HIGHER
For over 30 years, Hot Summer Nights free concerts are where Vail Valley locals and guests enjoy free music, top-of-the-line food and drinks, and a family-friendly atmosphere.
8 FREE CONCERTS
11,000+ 97 OVERALL GUEST SATISFACTION ESTIMATED ATTENDEES
65% 91% $1.2M CAME TO VAIL SPECIFICALLY FOR THE EVENT “VERY/EXTREMELY LIKELY” TO RETURN
ESTIMATED REVENUE GENERATED IN TOWN OF VAIL
52% 38% 9% 1%
88% 49% 36%
B.A. DEGREE OR HIGHER HHI MORE THAN $100,000/YR HHI MORE THAN $200,000/YR
2024 CONCERTS
DOGS IN A PILE • TOWN MOUNTAIN • BLITZEN TRAPPER THE SPRINGSTEEN EXPERIENCE • ALLEN STONE KARL DENSON’S TINY UNIVERSE • LINDSAY LOU • JOJO & FRIENDS
Established in 1989, the annual two-week celebration of exceptional artistry, lead by Artistic Director & President of The Julliard School, Damian Woetzel. Through his leadership, the Festival has established the Vail Valley as one of the top summer dance destinations in the world.
13 FESTIVAL PERFORMANCES
9 PERFORMANCES HOSTED AT THE AMP
14,500+ ESTIMATED FESTIVAL ATTENDEES
91 OVERALL GUEST SATISFACTION
93% 634M
$3.5M NET PROMOTER SCORE MARKETING & PR IMPRESSIONS ECONOMIC IMPACT
2024 FESTIVAL ARTISTS IN RESIDENCE
SARA MEARNS • JAMAR ROBERTS
2024 COMPANIES
CLEO PARKER ROBINSON DANCE • COLORADO BALLET • DANCE THEATRE OF HARLEM DANCEASPEN • LIMÓN DANCE COMPANY • AND MORE!
2024 ARTISTS OF NOTE
SARA MEARNS • JAMAR ROBERTS • ISABELLA BOYLSTON • TILER PECK JUSTIN PECK • JAMES WHITESIDE • AND MORE!
5,700+ 3 29M+
CONCERT TICKETS SOLD NIGHTS OF MUSIC MARKETING IMPRESSIONS
92K+ ESTIMATED EVENT ATTENDEES $11.3M 76
ECONOMIC IMPACT NET PROMOTER SCORE
PAST MOUNTAINS OF MUSIC CONCERTS
STEPHEN MARLEY • LOCAL NATIVES • GOV’T MULE • GRACE POTTER
BOBBY WEIR & WOLF BROS • THE WOOD BROTHERS • ST. PAUL & THE BROKEN BONES TREVOR HALL • YONDER MOUNTAIN STRING BAND • COLD WAR KIDS • MOON TAXI VIEW THE
GoPro Mountain Games is the country’s largest celebration of adventure sports, art and music. During the GoPro Mountains of Music, The Amp comes alive with three nights of concerts.
GAMES
LINE UP
MOSES
7 DJ SETS AT THE AMP
4,900+ TICKETS ISSUED
92% OVERALL GUEST SATISFACTION
34.5 3.9M $1.6M AVERAGE ADULT AGE MARKETING IMPRESSIONS ECONOMIC IMPACT
SOCIAL
2.2M+ IMPRESSIONS
25K+ ENGAGEMENTS
14,448 FOLLOWERS
32,748 SUBSCRIBERS
48% AVERAGE OPEN RATE
PUBLIC RELATIONS
360M+ POTENTIAL REACH
750 PLACEMENTS
$430K+ PUBLICITY VALUE
WEBSITE
795+ IMPRESSIONS
333+ USERS
Established in the summer of 1987, Vail, Colorado’s iconic open-air entertainment venue hosts an array of unique and unforgettable performances with a breathtaking view of the Rocky Mountains.
~2,800
VENUE CAPACITY
1,300+
HILLSIDE LAWN SEATS
1,265
23 X 9 FOOT VIDEO SCREEN COVERED PAVILION SEATS
VAIL, CO
While Vail is most-known for its 5,289 skiable acres, this ski town turns into an outdoor-lover’s dream in the summer with 1,100 acres of open space and 350,000 surrounding acres of national forest. With dozens of world class hotel and lodging options, countless restaurants and retail options, Vail is the premiere resort destination in the world. Vail sees an estimated 1.2M guests per summer. As the saying goes: “Come for the winter, stay for the summer.”
VAIL VALLEY FOUNDATION (VVF)
Since 1981, the nonprofit VVF has been bringing big ideas to life. In education, we operate YouthPower365. In athletics, we are the event producers for the GoPro Mountain Games and Stifel Birds of Prey. In arts, we operate The Amp and the Vilar Performing Arts Center, as well as the Vail Dance Festival. vvf.org
We look forward to connecting and, in partnership with you, making the 2025 Gerald R. Ford Amphitheater season the best-to-date.
DAVE DRESSMAN VP, Sales
& Gerald R. Ford Amphitheater Event Director, GoPro Mountain Games
619.764.0940 | ddressman@vvf.org
