2019 HIGHLIGHTS
83,327 ESTIMATED SPECTATORS
Dear Friends, At the 2019 GoPro Mountain Games, the non-profit Vail Valley Foundation and our partners welcomed thousands of fans and athletes to the world’s largest celebration of mountain sports, music, and lifestyle. It takes support of all kinds to create and maintain an event of this caliber. Thank you to GoPro, the Town of Vail, Vail Resorts, the U.S. Forest Service, all of our sponsors, VVF Staff, our amazing volunteers, and to our media partners Outside Magazine and Outside TV. This event is as inspiring as all of you, who come together to help create it. Thank you and we look forward to a successful 2020.
2,974 TOTAL ATHLETES
4,450 ATHLETE REGISTRATIONS
148 BRAND SPONSORS
$7.3M ECONOMIC IMPACT
Sincerely, 88 NET PROMOTER SCORE MIKE IMHOF President Vail Valley Foundation
5 UNIQUE VENUES
The largest collection of outdoor brands, gear, SWAG, live music, awards and the Pacifico Food & Beer Garden
Home to our favorite pup comps: DockDogs, Dueling Dogs, NEW K9 Super Wall and an entire village of dog-friendly sponsors
Free Family-Friendly Interactive Zone, Kids Kayak Pool, Climbing Wall, Fly Fishing Demos and Mountain Bike races
OFF-SITE EVENTS Located on the vibrant fields of Ford Park adjacent to the Gerald R. Ford Amphitheater and GoPro Mountains of Music
TIAA Bank Climbing Wall and IFSC World Cup Climbing, ISOPURE Athlete Lounge, VIP, and the start to all our running races
Multiple 2019 events took place throughout the Vail Valley including Red Cliff, Wolcott, Eagle-Vail, and East Vail
THE MOUNTAIN GAMER MALE VS. FEMALE AVERAGE AGE EDUCATION MEAN HHI
ATHLETE
SPECTATOR
56/44
68/32
32
43
OUTDOOR AND SPORT ENTHUSIASTS, TRAVELERS, HEALTH & FITNESS FOCUSED
77% 4 YEAR DEGREE OR HIGHER 71% EARN MORE THAN $75K
42% MARRIED WITH FAMILY
70% IN-STATE | 30% OUT-OF-STATE TOP STATES OF ORIGIN: CO, TX, FL, CA, MI
21% ATTENDED WITH A DOG
RESEARCH HIGHLIGHTS 4 . 7 S AT I S FA C T I O N R AT E ( O U T O F 5 )
AV G . G R O U P S I Z E : 3 . 2
AV G . # O F D AY S AT T E N D E D : 2 . 4
AV G . # N I G H T S I N L O D G I N G : 4 . 0
8 2 % C A M E TO VA I L S P E C I F I C A L LY F O R THE EVENT
7 , 0 3 2 R O O M N I G H T S G E N E R AT E D
6 2 % H AV E AT T E N D E D I N T H E PA S T
9,435 BEERS, 1,336 GLASSES OF W I N E A N D 6 , 5 0 0 TA C O S S O L D
9 0 % L I K E LY/ V E R Y L I K E LY TO R E T U R N
395 MILLION MARKETING IMPRESSIONS
FAV O R I T E E V E N T S : K AYA K I N G , DOCKDOGS, WORLD CUP CLIMBING, SLACKLINE
TO P R E F E R R A L S : W O R D - O F - M O U T H , N E W S PA P E R , P O S T E R , S P O N S O R S , SOCIAL MEDIA
MOUNTAINS OF MUSIC FREE music at the Gerald R. Ford Amphitheater featuring headliners: Melvin Seals & the Jerry Garcia Band, Joan Osborne, and Citizen Cope. The
2019 Games also delighted with FREE local live music on stages in L.L.Bean Gear Town and Go RVing Dog Town.
GOPRO MOUNTAIN GAMES SILVER & OFFICIAL PARTNERS Blue Buffalo
Eagle County Animal Shelter
Innova Disc Golf
LifeStraw
Qalo
Smartwool
USA Climbing
Crafter’s Union
Epic Mountain Express
ISOPURE
Lycored
Red Bull
Stranahan’s
Vetriscience
Croakies
Fall Line Kitchen & Cocktails
JUNK Brands
nuun hydration
Ripple
Tiger Balm
Waterloo
DockDogs
High Brew
LifeProof
Polaris General
Shakedown Bar
Tito’s Handmade Vodka
White Bison Winnebago
GOPRO MOUNTAIN GAMES MEDIA PARTNERS CO Yoga+Life Colorado Daily Comcast Daily Camera The Denver Post
KZYR 97.7 Longmont Times OpenSnow Outside Magazine Outside Television
GOPRO MOUNTAIN GAMES’ PREFERRED LODGING PARTNERS Rock & Ice Trail Runner TV8 Vail Vail Daily Yoga Journal
Antlers at Vail The Arrabelle at Vail Square Austria Haus Hotel Christiana at Vail Destination Resorts DoubleTree Vail Evergreen Lodge
Four Seasons Vail Hotel Gastof Gramshammer Lodge at Lionshead The Lodge at Vail Manor Vail Lodge Simba Run Sitzmark Lodge
Solaris Vail Residence Sonnenalp Hotel Westwind at Vail The Wren Vail Management Vail Racquet Club Vail Spa Condominiums
“GoPro Mountain Games is an incredibly important property to us, one that every department internally activates against. It truly exemplifies our brand heritage and DNA while speaking to the quintessential GoPro audience. We look forward to the event every year and for many years to come.“ - Gregg DiLeo, GoPro
“We love participating in the GoPro Mountain Games because the event encourages everyone to get outdoors, from families and dogs to professional athletes and everyday heroes. L.L.Bean is proud to provide activewear for athletes, volunteers, and staff. It’s an outstanding opportunity for our brand and always a great event.” - Sunny Millett, L.L.Bean
“Nature Valley inspires people to get outside and experience nature’s energy, which we love see coming to life in big and small ways during the games. We love to see all types of people coming together and experiencing the outdoors in this beautiful setting.” - Holly Beniek, Nature Valley
“What you all put together in Vail was AMAZING start to finish!!! We truly enjoyed our time and were impressed with how organized the event was, along with the turnout of enthusiastic participants and fans. We look forward to many more years of working together.” - Holly Lyman, Wild Tonic
“Once again we had an amazing weekend in Vail and a successful activation including the deployment of our YETI hydration stations. Great consumer engagement, great athlete participation and a great overall games!” - Joe Koehly, YETI
“The GoPro Mountain Games is a fantastic way for us to reach outdoor enthusiasts of all ages and interests. We made numerous partnerships with top-tier brands to share the exciting world of eBikes through crosspromotion. We can hardly wait for next year!” - Steven Sheffield, Bosch eBike Systems
2019
SPONSOR ACTIVATIONS CLICK HERE for more photos
ATHLETES BIKE
X-Country Mountain Bike
Kids FREE Bike Race
Short Track Relay
Road Bike Time Trial
eBike Boogaloo
RUN
Mountain Mud Run
Après 5K
10K Spring Run-Off
Pepi’s Face-Off
DOGS
DockDogs
Dueling Dogs
Rocky Dog Trail Run
K9 Super Wall
CLIMB
IFSC Climbing World Cup
KAYAK
Citizen’s Climbing Kayak Freestyle
Steep Creek Championship
Youth Climbing Down River Sprint
8-Ball Kayak Sprint
SUP
Down River Sprint
SUP Cross
RAFT
R2 Raft Sprint
Raft Cross
Mountain Masters Disc Golf
DISC SLACKLINE FISH YOGA
Highline Competitions Catch Wars
Highline Demonstrations Fly Tying
Slackline Yoga 2 Fly X-Stream
Fishing Finals
Slackline Clinics Kids Cast and Catch
Yoga Experience (daily yoga classes, kid/teen yoga)
ART Mountain Click Photo Competition
PHOTOGRAPHY
Outdoor Film Series
FILM
Art in Public Places, Dog Caricatures
ON-SITE ART
MUSIC MOUNTAINS OF MUSIC
Free Nightly Concerts at the Amp
Live Music at Checkpoint Charlie and Dog Town Stages
MOUNTAINS EXPO/DEMO AREAS
L.L.Bean Gear Town, Go RVing Dog Town, Nature Valley Adventure Village, Zen Zone, Mountain Plaza
ATHLETES BY EVENT ATHLETES BY EVENT BIKE
717
DISC
167
X-Country Mountain Bike
295
FISH
117
SUP Cross
40
Kids FREE Bike Race
200
Catch Wars
20
SUP Sprint
84
Short Track Relay
81
Fly Tying
16
SLACK
Road Bike Time Trial
78
2 Fly X-Stream
56
RUN
eBike Boogaloo
63
Kids Cast & Catch
25
CLIMB
453
KAYAK
SUP
124
25 1091
147
Mountain Mud Run
443
Après 5K
314
IFSC Climbing World Cup
115
Steep Creek Championship
43
10K Spring Run-Off
246
Citizen’s Climbing
155
Kayak Sprint
31
Pepi’s Face-Off
88
Youth Climbing
183
Kayak Freestyle
41
PHOTO
54
967
8-Ball Kayak Sprint
32
UMC
23
119
YOGA
410
DOGS DockDogs
529
Dueling Dogs
270
Raft Cross
58
Kids Yoga
10
Rocky Dog Trail Run
115
R2 Raft Sprint
61
Individual Yoga Classes
400
K9 Super Wall
53
RAFT
MARKETING & PR TOP EDITORIAL COVERAGE
395+ MILLION IMPRESSIONS
Forbes Outside Magazine Outside Magazine
$894+ MILLION MEDIA VALUE
The Inertia Rock and Ice
370 PLACEMENTS
TOP-TIER MEDIA IN ATTENDANCE 149 ON-SITE MEDIA
1.7 MILLION VIDEO VIEWS
MARKETING & PR (CONT.) PRINT
3.1M IMPRESSIONS $323K MEDIA VALUE 28 NATIONWIDE AD PLACEMENTS
36.9K FOLLOWERS 1.3M IMPRESSIONS 13.8K ENGAGEMENTS
DIGITAL
VIDEO
6.4K FOLLOWERS 272K IMPRESSIONS 3.8K ENGAGEMENTS
1.7M VIDEO VIEWS 12K+ ENGAGEMENTS 30+ UNIQUE VIDEOS
3.1M IMPRESSIONS $29K MEDIA VALUE
WEBSITE 467K SESSIONS 114K USERS 96.7K MAP VIEWS TOP CONTENT: SCHEDULE, MUSIC, I’M A SPECTATOR
EMAIL 14.7K SUBSCRIBERS 23.52% OPEN RATE 5.02% CLICK THROUGH RATE
INSTAGRAM 25.2K FOLLOWERS 896K IMPRESSIONS 28.4K ENGAGEMENTS
TOP SOCIAL POSTS OF 2019: 2019 HIGHLIGHTS, TRAILER VIDEO 8-BALL CARNAGE APRIL FOOLS
TWO 30 MINUTE SHOWS AIRING ON SEPT. 2, 2019 VIEW THEIR 2019 RECAP
2019 INFLUENCERS
Kai Lenny
Loki the Wolfdog
Brooks Laich
Chuck Patterson
Nick Troutman
461K+ Followers
2M+ Followers
458K+ Followers
34.9K+ Followers
704K+ Followers
Big waver surfer and GoPro SUP athlete
GoPro Mutt-lete and Mountain Games regular
Canadian professional hockey forward for the NHL
GoPro athlete and waterman for life
Pro kayaker and a true Mountain Games family-man
Arielle Shipe
Heather Larsen
Mickey Wilson
Emily Jackson
Joseph Gray
106K+ Followers
33.9K+ Followers
8.8K+ Followers
9K+ Instagram Followers
5.3K+ Followers
Light your soul on fire with this mountain-lovin’ yogi
Pro highline and slacker and long-time Mountain Gamer
A slacklining OG and known for his EPIC save at Arapahoe Basin
Mom, Wife, World Champion Kayaker, and so much more‌
An unstoppable running force at every Mountain Games event
THANK YOU! Our sincere thank you for your ongoing support and a special thanks to our partners at the Town of Vail, Vail Resorts, and the U.S. Forest Service for graciously hosting the GoPro Mountain Games in their backyard. We wish you all continued success and, in partnership with you, look forward to making the 2020 GoPro Mountain Games, June 4-7, even better!
DAVE DRESSMAN
VP of Sales & Sponsorship 619.764.0940 ddressman@vvf.org
VIEW ALL 2019 PHOTOS AND VIDEOS