Vail Valley Foundation Properties Overview Presented by Dave Dressman Sponsorship Director (D) 619.764.0940 ddressman@vvf.org
ABOUT US ABOUT US Since 1981 the Vail Valley Foundation has been dedicated to sustaining and enhancing the quality of life in the Vail Valley through Arts, Athletics and Education. Numerous corporate brands yield a tangible return on investment through intelligent and strategic support of Foundation initiatives targeting the Vail Valley’s myriad of active, affluent and well educated local, regional and international guests. Vail Mountain is the #1 ski resort in North America in terms of unaided brand awareness (47% vs. 33% for #2).
As the leading event producer in the Vail Valley we are the premiere brand activation partner of choice.
RECENT VVF MEDIA:
ATHLETICS
The Vail Valley Foundation is an internationally recognized leader in large-scale world class event organization and promotion. • • • • •
Birds of Prey World Cup Race Weeks 2015 FIS Alpine World Ski Championships American Ski Classic Celebrity/Pro Am Ski Race GoPro Mountain Games USA Pro Cycling Challenge
BIRDS OF PREY WORLD CUP Men’s Downhill, Super G & Giant Slalom Dec. 5-7, 2014 Celebrating American ski racing champions including Bode Miller, Aksel Lund Svindal, Marcel Hirscher and Ted Ligety.
BIRDS OF PREY Ski racing popularity on the rise in United States in Olympic year (Sochi 2014). Men’s course regarded as one of the top three courses in the world. Only World Cup race in the United States. The road to the 2015 FIS Alpine World Ski Championships runs through Vail & Beaver Creek. SKI INFLUENCERS ADVISE OTHERS ON: Financial Information (138 index) Politics & Current Affairs (135 index) Travel (138 index) Website/Internet (105 index) (Source: Universal Sports)
BOP AT A GLANCE: On-site reach: 25,000 over 3 days Average HHI: $175K Domestic TV: 1.68 Million Viewers International TV: 225 Million Viewers PR Impressions: 3 Million +
2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS February 2-15, 2015
4th Alpine World Ski Championships ever held in the United States (1950, 1989, 1999, 2015) Only location in North America to host three Alpine World Ski Championships. 2nd largest skiing event in the world behind the Olympics.
WORLD CHAMPIONSHIPS Vail & Beaver Creek will mark the third time that the Vail Valley has played host to this prestigious event. The World Championships represent the largest and most impressive collection of ski racing talent in the world, second only to the Olympics. 800 of the world’s best ski racers representing over 70 nations. 1,800 members of the international print, photo, radio and broadcast media. More than 70 countries will carry the television feed. 2,500 volunteers. An estimated 20,000 on-site attendees per day for the races swelling to approximately 30,000 for weekend competitions.
2015 AT A GLANCE:
Value of marketing impressions conservatively estimated at $630 million 2.5 billion projected marketing impressions Expected television audience of nearly 800 million viewers world-wide
JUNE 4 – 7, 2015
ABOUT THE GAMES
GoPro Mountain Games , Vail June 4 – 7, 2015 The GoPro Mountain Games are the nation’s largest celebration of adventure sports, music and mountain lifestyle featuring top professional and amateur athletes from around the world. The environmentally-friendly adventure sporting event hosts 3,000 outdoor athletes, along with an estimated 50,000 spectators. Athletes converge on Vail’s mountains and rivers to compete in nine sports and 25 disciplines for over $100,000 in prize money. Events include kayaking, rafting, stand up paddling, mountain biking, road cycling, World Cup Bouldering, amateur climbing, fly-fishing, trail running, the slackline world championships and a half marathon. Additionally: the Outdoor Reels film series; the Mountain Click photography competition; an interactive expo area, Gear Town; DockDog canine competitions and free concerts at the Mountains of Music. 2015 will mark the 14th anniversary of the GoPro Mountain Games!
QUICK FACTS
AT A GLANCE MKTG IMPRESSIONS
PR IMPRESSIONS
225,050,207
139,012,049
UNIQUE ATHLETES
ATHLETE STARTS
2,530
3,107
BRAND PARTNERS
CREDENTIALED MEDIA
110
200
$4.5M VAIL ECONOMIC IMPACT Est. revenue generated to the Town of Vail
53,862 SPECTATORS
ARTSAND & ENTERTAINMENT ARTS ENTERTAINMENT The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties. Venues: Vilar Performing Art Center, Beaver Creek (VPAC) Gerald R. Ford Amphitheater, Vail (GRFA)
Events: Vail International Dance Festival Star Dancing Gala Black Diamond Ball Concert Series: Hot Summer Nights Free Concert Series Mountains of Music Free Concert Series VPAC Underground Sound Concert Series
VPAC Year Round Performances Intimate 530 seat venue in the heart of Beaver Creek. Up-close with some of the world’s best artists. The premiere performing arts venue in the Rocky Mountains. A piece of Broadway in Beaver Creek. There is no bad seat. Perfect acoustics.
VILAR PERFORMING ARTS CENTER 600 person capacity venue inspired by the Littman’s Kunstler Theater in Munich. Unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available. A year-round schedule of theater, music, comedy, dance and the performing arts. Renowned performers on par with programming at world class venues in the largest, most cosmopolitan cities around the globe. Throughout the years, artists have included Ringo Starr, Robin Williams, Lewis Black, Sheryl Crow, Alison Krauss, Peter Frampton, BB King, Beach Boys, Boz Scaggs, Emmy Lou Harris, John Hiatt, Al Green, Pat Benatar, Diana Krall, Natalie Cole, Randy Travis, Keb’ Mo’, Jonny Lang, Chris Isaak, Wilson Phillips, Art Garfunkel, Burt Bacharach, The Black Crowes, LeAnn Rimes, Lyle Lovett and many more.
VPAC AT A GLANCE:
Annual audience reach is 50,000 Affluent – 59% HHI of $100K+, 28% HHI $200k+ Geographic Origin – Top 30 US DMAs (16% Intl.) 2/3 Destination Guests
FORD AMPHITHEATER A spectacular outdoor venue that seats 1,260 guests in covered seating and an additional 2,500 on its expansive grassy hillside with a breathtaking view of the Rocky Mountains & Vail Mountain. “An Open-Air Stage for Feet and Wings.” –The New York Times
ANNUAL EVENTS Vail International Dance Festival Bravo! Vail Hot Summer Nights Free Concert Series Free & Ticketed Concerts 4th Of July Patriotic Concert
AT A GLANCE 120,000 Patrons Annually 4 Concession Areas 2 Plaza’s/Gathering Areas 35,000+ 16 oz beers sold each summer
GERALD R. FORD AMPHITHEATER
HOT SUMMER NIGHTS HOT SUMMER NIGHTS Annual free summer concert series is hosted at the Ford Amphitheater Tuesday evenings throughout the summer months. The Hot Summer Nights Concert Series has become synonymous with summer for locals and visitors alike.
PAST ARTISTS Rusted Root Robert Randolph & The Family Band Martin Sexton Dierks Bentley Dixie Chicks Toad The Wet Sprocket Darius Rucker Lukas Nelson
AT A GLANCE 27,000 Patrons Annually 4 Concession Areas 2 Plaza’s/Gathering Areas 35: Average Adult Age
FREE CONCERT SERIES
VAIL INTERNATIONAL DANCE FESTIVAL July 27 – August 9, 2014
The nations premiere celebration of Dance. Planting dance in the center of popular culture. Damian Woetzel, Artistic Director
VAIL INTERNATIONAL DANCE FESTIVAL VAIL INTERNATIONAL DANCE FESTIVAL Bringing the world’s greatest dancers, Choreographers and musicians to the stages of the Vail Valley. Largest Dance Festival in North America. Diverse programming complemented by community events, master classes and education outreach, engaging new audiences each summer.
Popularity of mainstream Dance is growing as illustrated by Dancing With The Stars occasionally posting higher ratings than American Idol. Throughout the years, artists and companies have included New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater, the Bolshoi Ballet, American Ballet Theatre, Pacific Northwest Ballet, Miami City Ballet, Paul Taylor Dance Company.
VIDF AT A GLANCE:
25,000 attendance Average HHI: $94K (63% between $100k-200k; 22% over $200k) Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Total Marketing Impressions: 54 mm Loyal: 93% very/extremely likely to return
YOUTH FOUNDATION The Vail Valley Foundation’s Educational Arm. From Early Childhood Development to Graduation and Scholarships. After-School Enrichment Programs including art, nutrition, exercise and music.
THANK YOU
My sincere thanks for your time & consideration. Dave Dressman Sponsorship Director Vail Valley Foundation 619.764.0940 vvf.org