Vail & Beaver Creek have long been considered two of North America’s premiere winter resorts. Just a two-hour drive from Denver, these mountain communities offer dining, shopping and outdoor festivities of the highest caliber with international appeal.
Vail: 5,289 acres of incomparable skiing, World Famous Back Bowls, 300 days of sunshine per year.
Beaver Creek: Home to Birds of Prey & Raptor racecourses, exceptional family experience, European charm.
HISTORICAL SIGNIFICANCE Vail 路 Beaver Creek is the only location in North America to host three Championships - 1989, 1999 and 2015. The 2015 event is the fourth Championships ever held in the U.S. The Alpine World Ski Championships are the most significant winter sports and skiing event in the world, second only to the Winter Olympics.
The largest and most Vail’s Lindsey Vonn
impressive collection of ski racing stars in the world, second only to the Olympics.
Julia Mancuso Julia Mancuso
Ted Ligety Vail’s Mikaela Shiffrin
Bode Miller
TELEVISION COVERAGE UNPRECENTED AIRTIME NBC – 6 hours Live Broadcast NBC Sports Network – 8.5 hours Live Broadcast Universal Sports – 12 hours Live Broadcast Estimate an average TV point rating for USA coverage at 1 NBC & NBC Sports Network – 30+ hours Rebroadcast International Broadcast 90 Hours Live HD Broadcast outside USA Global TV Viewers 750 million
27.5 hours of live broadcast coverage, the largest broadcast of alpine ski racing in the US besides the Olympics. Coverage of every race for the first time in history.
NUMBERS AT A GLANCE 2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.
800 of the world’s best ski racers representing more than 70 nations. 1,800 members of the international print, photo, radio and broadcast media. More than 70 countries carry the television feed.
2,500+ volunteers Estimated 10k
attendees/race day
Attendance expected to swell to approximately 20k – 25k for weekend competitions.
RACE SCHEDULE* Monday
Feb-2
Tuesday
Feb-3
Wednesday
Thursday
Friday
Feb-4
Feb-5
Feb-6
Ladies' Downhill Training
11am
Opening Ceremonies
Evening
Beaver Creek
Ladies' Super G
11am
Beaver Creek
Men's Downhill Training
1:30pm
Beaver Creek
Men's Super G
11am
Beaver Creek
Ladies' Downhill Training
2pm
Beaver Creek
Ladies' Downhill Training
11am
Beaver Creek
Men's Downhill Training
1pm
Beaver Creek
Ladies' Downhill
11am
Beaver Creek
Men's Downhill Training
1:30pm
Beaver Creek
Vail
Saturday
Feb-7
Men's Downhill
11am
Beaver Creek
Sunday
Feb-8
Men's Super-Combined
10am/2:15pm
Beaver Creek
Ladies' SC (DH) Training
12pm
Beaver Creek Beaver Creek
Monday
Feb-9
Ladies' Super-Combined
10am/2:15pm
Tuesday
Feb-10
Nations Team Event
2:15pm
Thursday
Feb-12
Ladies' Giant Slalom
10:15am/2:15pm
Beaver Creek
Men's Giant Slalom Qualifiers
10:15am/2:15pm
Vail
Vail
Friday
Feb-13
Men's Giant Slalom
10:15am/2:15pm
Beaver Creek
Saturday
Feb-14
Ladies' Slalom
10:15am/2:15pm
Beaver Creek
Men's Slalom Qualifiers
10:15am/2:15pm
Vail
10:15am/2:15pm
Beaver Creek
Evening
Beaver Creek
Sunday
*Subject to change. Feb-15 Men's Slalom Closing Ceremonies
GEOGRAPHICAL INFORMATION Market Segments for Vail/Beaver Creek: Presidents Weekend 2013 Vail
Beaver Creek
Vail Top MSA's (2013)
Projected 2015
New York Chicago Boston Minneapolis Philadelphia
38% Local/In-State
25% 40%
8.5% 4.8% 3.9% 3.7% 2.6%
52% Out-of-State
72% 40% Beaver Creek Top MSA's (2013) New York Chicago Detroit Minneapolis Atlanta
10% International
4% 20% 0%
10%
20%
30%
40%
50%
60%
70%
10.1% 7.2% 3.3% 2.9% 2.8% 80%
90%
100%
DEMOGRAPHICS
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• • • • • •
•
Average adult spectator age: 44 – 46% are married with children – 37% single w/o children Gender split: 62% male / 38% female Average group size: 3.7 people 76% of attendees are homeowners 87% of adults surveyed have a Bachelors Degree or higher 54% have a HHI of greater than $100k Top 3 Lifestyle categories: – Outdoor Enthusiast (camping, fishing, hunting) – Sports Enthusiast (skiing, biking, hiking) – Health and Fitness Event is Discus Compliant with 80% of all attendees over age 21
EVENT VENUES 1.
Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies races occur here. Stadium consists of public viewing space, public grandstands (~3,500 seats) plus standing spectator platforms holding up to another 2,000 people, Platinum, Gold and Silver VIP venues; 2,100 people per day, International Sponsors and select National Sponsors will have activation areas, Press Center. Public concession locations.
2.
Beaver Creek Village: Event Registration/accreditation & coaches meetings occur in the Park Hyatt BC. BC Village hosts multiple public special events during après & night time windows.
3.
Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music, entertainment, food & drink sales, performance art, animation & excitement.
4.
Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib Draws, Vail Après and headliner concerts all take place at this venue.
5.
Golden Peak Stadium in Vail: Location for Opening Ceremonies, Nations Team Event, Legends Race & Big Air competition.
TRAFFIC FLOW
9am – 2pm Beaver Creek Race Stadium
2pm – 5pm Various Après Events
Talons Bar, General Event Concessions & VIP Areas
Après in Avon, BC Village Après, Vail Village (Solaris Plaza), Golden Peak Base Area (Vail)
Estimated 8k attendees / weekday & 15k attendees / weekend day
Estimated 2,500 guests will flow through each Après / day
6pm – 10pm Awards Ceremonies & Headliner Concerts Vail Village (Solaris Plaza) Estimated 3k – 6k attendees / weekdays & 10k attendees on Friday & Saturday nights
SOLARIS PLAZA - VAIL
VAIL VALLEY VENUES - DISTANCES 10 Miles Vail - Avon 3.5 Miles Avon - BC Village 1.5 Miles BC Village - BC Race Stadium
BEAVER CREEK RACE STADIUM
SPONSORSHIP BREAKDOWN SPONSORSHIP PACKAGES Seven (7) International Sponsors will receive the bulk of the global branding rights. These include Audi, Longines, J Lindeberg, Deichmann, and Milka Chocolate. Eight (8) National Sponors will receive the bulk of the domestic media benefits along with robust on-site activation platforms. These will likely include large brands like Korbel Champagne, GoPro, PowerShares QQQ & Bank of America. Fifteen (15) Official Supplier sponsors will receive custom packages which include the rights to use event marks for merchandising efforts. These include brands like Nature Valley, Leitner Poma, Sierra Nevada Brewing Company, Pepsico, Woody Creek Vodka and Game Creek Audio.
MY SINCERE THANKS FOR YOUR TIME, INTEREST AND CONSIDERATION. Dave Dressman Vail Valley Foundation National Sponsorship Director 619.764.0940 ddressman@vvf.org