EVENT SUMMARY Beaver Creek has long been considered one of North America’s premier winter resorts. Just a two-hour drive from Denver, the Beaver Creek and Avon mountain communities offer dining, shopping and outdoor festivities of the highest caliber with international appeal. Beaver Creek is home to the world renowned Birds of Prey racecourse and delivers an exceptional family friendly experience and a village that oozes European charm. The Birds of Prey racecourse is the only location in North America to host multiple FIS Alpine Ski World Championship events; having played host in 1989, 1999 and 2015. The BOP races and overall event is ranked by the competing Athletes as one of the top events on the tour , year in and year out. In addition to the excitement of World Cup racing, the America’s Winter Opening Festival provides an epic celebration of skiing and mountain lifestyle and the perfect setting to kick off the Winter Season. Live Music, a bustling sponsors village, ski films, public athlete events, fireworks, a beer garden and skiing and snowboarding combine to create a Winter Wonderland. Our event partners, which consist of regional, national and global brands are afforded the opportunity to connect with a passionate, qualified, audience of affluent, active consumers in unique and engaging ways. From global brand visibility to on-site experiential activation and world class VIP hospitality experiences, the partnership benefits we can offer your company or group are unparalleled.
DEMOGRAPHIC & PSYCHOGRAPHIC HIGHLIGHTS AMERICAS WINTER OPENING & BIRDS OF PREY ATTENDEES
45.1
34%
Avg. Adult Age
Out of State
66%
71%
In State
TOP 3 LIFESTYLE CATEGORIES:
Sports Enthusiast Outdoor Enthusiast Avid Traveler
Homeowners
55%
Avg. HHI over
$100,000
86%
LODGING
31%
Avg. HHI range
$100-199K
Higher Education Level: Bachelor’s Degree
18%
Avg. HHI range
$200-499K
1800
Room Nights Generated
$365
Avg. Cost per Night
THE SCENE AMERICA’S WINTER OPENING
OTHER EVENT & ENTERTAINMENT OFFERINGS
• • • • • •
PUBLIC BIB DRAWS SKI INDUSTRY PARTY ATHLETE SIGNINGS & EVENTS RACE AWARDS WARREN MILLER FILM SCREENINGS SKIING & SNOWBOARDING ON BEAVER CREEK & VAIL MOUNTAIN
THE SCENE BIRDS OF PREY WORLD CUP
VIP EXPERIENCE BIRDS OF PREY WORLD CUP
VIP ACCOMMODATIONS AT BIRDS OF PREY WORLD CUP: The exclusive VIP hospitality area at Red Tail Stadium offers an unparalleled race experience for 1,000 select VIP fans per day at Birds of Prey. VIP offers premier race viewing, live-streaming coverage, a heated tent and viewing deck along with complimentary slope-side food and beverage service.
MARKETING IMPACT MARKETING SUMMARY
FORMAT Web & Social
MARKETING IMPACT IMPRESSIONS MEDIA VALUE 3,814,099
$45,240
667,000
$13,543
316,273,913
$188,074
1,108,598
$9,100
614,489
$17,386
Radio
1,212,000
$3,030
11,700
$3,500
Print Public Relations Digital Advertising
TV
323,101,499 MKTG & PR IMPRESSIONS $279,873 TTL MEDIA VALUE
TELEVISION MARKETING SUMMARY
BRANDING OPPORTUNITIES FINISH AREA BANNERS
DOMESTIC BROADCAST
NETWORK
TTL CUMULATIVE VIEWERS*
Men’s DH
NBC & NBCSN
1.04 million
Men’s SG
NBC & NBCSN
3.25 million
Men’s GS
NBCSN
3.50 million
ON COURSE BANNERS
WORLDWIDE BROADCAST
NETWORK
TTL CUMULATIVE VIEWERS*
Men’s DH
Varies
86.47 million
Men’s SG
Varies
62.37 million
Men’s GS
Varies
86.02 million
234.88 million TOTAL WORLDWIDE VIEWERS* $11,274,240 EST. BROADCAST MEDIA VALUE *Based off 2015 results. 2016 viewership currently not available.
SLIPSKIRT / PLATINUM A NET BRANDING CIRCLE SIGNAGE
START HOUSE BRANDING
PHONE
619.764.0940
ddressman@vvf.org