STAKEHOLDERS REPORT
EVENT HIGHLIGHTS
RECORD ATTENDANCE
The GoPro Mountain Games reached new attendance records in 2024 with 95,000+ spectators visiting over the four day festival.
TRAIL RUNNING IS ON THE RISE
6 out of 7 trail running events at this year’s GoPro Mountain Games were sold out with 1,932 registrations.
COLAB SUCCESS
The CoLab Stage in Solaris Plaza really hit its stride in year two. Bringing together some of the best names in the outdoor and creator industry.
95,207 Event Attendees
+/- 4.8% margin of error.
94/100 Satisfaction Rate
7,696 Room Nights Booked
*Does not include the additional 778 room nights booked directly by event partners, sta and athletes in Vail. *
$11.3M Economic Impact
EVENT DEMOGRAPHICS
TOP STATES OF ORIGIN:
Colorado, Texas, Georgia, California, Arizona
ATTENDEES:
TOP INTEREST CATEGORIES: Outdoor Enthusiast, Sports Enthusiast, Traveler, Health & Fitness, Hobbies & Interests
EVENT
DEMOGRAPHICS GENDER SPECTATORS
Have a 4 Year Degree+
*Refers to the average adult age children under 18 are not surveyed or accounted for in this average
1,012 640 146 407 213 149
BIKING CLIMBING KAYAK DISC GOLF FISHING DOGS
ATHLETE DISCIPLINE BREAK DOWN SUP YOGA
167 1,932
13 67 291
RESEARCH HIGHLIGHTS
76 NET PROMOTER SCORE
94/100 SATISFACTION RATE
3 AVERAGE GROUP SIZE
84% VERY/ EXTREMELY
LIKELY TO RETURN
76% CAME TO VAIL FOR THE EVENT
FAVORITE EVENTS: DOCKDOGS & KAYAKING 28M+ TOTAL MARKETING & PR IMPRESSIONS
7,696 ROOM NIGHTS GENERATED 4.3 AVERAGE # OF NIGHTS IN LODGING
TOP REFERRALS: WORD OF MOUTH & NEWSPAPER
I don’t think there’s a more fun and unique event anywhere in the world. Competitions for all levels and ages are available, spectating is free and the music, art, and sponsor activations and festival atmosphere o er something for everyone. You don’t have to be an athlete to enjoy the Mountain Games as it is truly a celebration of mountain culture with a come-one-come-all vibe.
DAVE DRESSMAN EVENT DIRECTOR
Thank you to all of our sponsors and vendors, especially our Gold & Platinum level sponsors shown below.
®
100+ SPONSOR & VENDOR ACTIVATIONS
4Wheel Campers
Adidas TERREX
Adventure Board
Adventure Pact
Alpine Kayak
Amazing Grass
Atlas Pet Company
Aventon
Aviation Gin
B&B RV
BFGoodrich
BounceBack App
Captain Morgan Spiced Rum
Celsius
Chi Shack
Christy Sports
CO Air Nat'l Guard
Czech Out The Rock
Discover Vail
DockDogs
Drip Drop
DryFoxCo
Eagle County Animal Services
Fi
Fido Pro
Flated
Freedom Service Dogs of America
G Adventures
Garmin
Gates/Priority Bikes
Gibbon / GiBoard
Gili Gear
GMC
GoPro
Gumotex
High Fives Foundation
Howard Head
Hy-Fan
Invasive Species Action Network
Isopure
Jerry Wiper
JLF Adventures
JUNK Brands
K9 Sport Sack
LaCroix
Liquid Death
Lost Range CBD
Luno
MaxTraxx
Mountain House
Mountain Safe Exteriors
Nature Valley
Nomad Outfitters
Nomadic
Non-stop Dogwear
Nowhere Land Supply
Oakley
OOFOS
Optimum Nutrition
Orvis
Pacifico
Pints Peak Ice Cream
Polaris
Product 2 Market
Purina Pro Plan
RareWaters
Renewal By Anderson
Revelshine Wines
Rhino Skin Solutions
Roll it Up Sushi
Ru Wear
Rustic & Rowdy
Sandy Vans
Send-It
Ski Town Allstars
Smirno
Spotsurfer
Steadman Clinic
Stunt Puppy
Sun Bum
Super Smash Burgers
Taspens Organics
Teton Gravity Research
The Landmark Project
Thread Wallets
Timber Stoves
TINCUP Whiskey
Transwest RV
True Mtn
Turtlebox
Uncharted Supply Co.
US Forest Service
USA Climbing
Vagabond Traveling Café
Vail IV Therapy
Vail Valley Mountain Trails Alliance
Vandoit
Vansmith
Vegan Van
Vitality Wellness
YoColorado
Zach Otte Art
MARKETING & PR SUMMARY
29M+ IMPRESSIONS
$625K+ MEDIA VALUE
RELATIONS
THE COLAB
For the 2024 Mountain Games, Wrenegade Media brought more energy, creativity and a brand new Game Show to the CoLab Stage!
20+
COLAB CREATORS
23 LIVE ACTIVATIONS
21
VIDEOS PRODUCED 45+ MOUNTAIN GAME(S) SHOW CONTESTANTS
17.9M+
COLAB CREATORS COMBINED
SOCIAL FOLLOWING
PARTNER & EMAIL MARKETING
985K+ SUBSCRIBERS 3% AVERAGE CTR OPEN RATE 35% EMAILS SENT 17
TOP CONTENT: Home, Schedule, Music, I’m a Spectator
543K+ IMPRESSIONS
543K+ IMPRESSIONS 174K+ USERS
3.12 PAGE VISITS 1:17 M DURATION
PROTECT OUR PLAYGROUND
88%
DIVERTED WASTE
10,379
COMPOST RECYCLING LANDFILL
TOTAL DIVERSION WEIGHT (LBS)
785
PARTNER EFFORTS
• Nature Valley provided eco friendly towels
• Aventon eBikes provided eBikes for the event
• SunBum provided reef friendly sunscreen
• All partner samples used compostable cups
• ProPlan provided dog waste bags
COMPETITION EFFORTS
• Cupless event aid stations
• The Gates Kids Bike Race medals were made from upcycled materials.
• Fishing events promoted sustainable and responsible methods to keep fish safe
• Walking Mountains Sta
• Mountain Games Volunteers
• Vail Environmental Team
AVENTON GREEN TEAM HOURS DAY OF SERVICE
Each year, we partner with Vail Mountain or other local entities for a day of service doing mountain or river clean up.
• Clean, Dry and Drain for whitewater
EFFORTS:
• Water Refill Stations
• Dog Hydration Stations
• Bike Parking
• Vegan Food Truck Options
• Bars/food used compostable wear
95,207 RECORD ATTENDANCE
5,037 RECORD ATHLETE REGISTRATIONS
16 SOLD OUT COMPETITIONS
88% WASTE DIVERSION
24 DOGS ADOPTED
18 COUNTRIES REPRESENTED
316 VOLUNTEERS
STAY UP TO DATE ON THE 2025
GOPRO MOUNTAIN GAMES
JUNE 5-8, 2025
GoPro Mountain Games photos taken by: Dan Davis, Chris Kendig, JohnRyan Lockman, Jonathan Resnick, Logan Robertson.