Dear Friends & Partners,
Each summer, the Gerald R. Ford Amphitheater (The Amp) in Vail is a community gathering place centered around worldclass entertainment. Featuring lively concerts, renowned dance, comedy and more, The Amp offers an array of cultural and entertainment offerings from May through October.
With the Gore Range to the east and Vail Mountain to the west, The Amp occupies a unique and cherished place not only in Colorado, but the world. It’s a place where locals and visitors come together and raise a toast to the beauty of a day wellspent in the Rocky Mountains while cultivating connections that make this such a strong, vibrant community. The 2,800capacity venue provides artists and guests with a uniquely Colorado setting to experience their favorite artists.
The Amp serves as the premiere, permanent outdoor venue in the Vail Valley and provides state-of-the-art facilities, permanent concessions areas that provide full food & beverage service,first-rate artist accommodations, diverse programming and various seating options including covered pavilion seating and general admission lawn seating.
The Amp is located within the Town of Vail and is operated by the nonprofit Vail Valley Foundation (VVF). We are grateful for our partnership with the Town of Vail and we are honored to work together with numerous partners to help this centerpiece of our community thrive, both culturally and financially, as we continue to deliver exceptional entertainment options all summer long.
Sincerely,
The Vail Valley Foundation & Gerald R. Ford Amphitheater Staff
Vail, Colorado’s iconic open-air entertainment venue hosts an array of unique and unforgettable performances with a breathtaking view of the Rocky Mountains with programming from May through September.
ABOUT THE VAIL VALLEY FOUNDATION: The Gerald R. Ford Amphitheater (The Amp) has been operated by the nonprofit organization Vail Valley Foundation for over 30 years and has seen countless artists grace its stage. Within walking distance to the vibrant streets of Vail Village, The Amp is cherished by locals and is a bucket-list venue for everyone who enjoys live music, dance, and entertainment.
ABOUT VAIL, CO: While Vail is most-known for its 5,289 skiable acres, this ski town turns into an outdoor-lover’s dream in the summer with 1,100 acres of openspace and 350,000 surrounding acres of national forest. With dozens of world class hotel and lodging options, countless restaurants and retail options, Vail is the premiere resort destination in the world. Vail sees an estimated 1.2M guests per summer. As the saying goes: “come for the winter, stay for the summer.”
ESTABLISHED SUMMER 1987
2,800 VENUE CAPACITY WORLD-CLASS ENTERTAINMENT 23 X 9 FOOT VIDEO SCREEN 1,265 COVERED PAVILION SEATS 1,300 HILLSIDE LAWN SEATS BUCKET LIST VENUE
12 AMP SUMMER CONCERTS 109 OPERATING DAYS 9 FREE PUBLIC CONCERTS Includes Hot Summer Nights, VVF Community Concert, and Patriotic Concert 9 VAIL DANCE FESTIVAL PERFORMANCES 2022 VENUE HIGHLIGHTS 63 ANNUAL EVENTS* *Includes Bravo! Vail & community events HOSTED 19 BRAVO! VAIL PERFORMANCES* *Bravo! Vail is not a project of the VVF 3MOUNTAINSOF MUSICCONCERTS DURING GOPRO MOUNTAIN GAMES 106,000+ TOTAL ATTENDEES
AGE
LIFESTYLE CATEGORIES: HEALTH & FITNESS, TRAVELER,
FESTIVAL ENTHUSIAST
87% NET PROMOTER SCORE 95 OVERALL SATISFACTION 86% CAME TO VAIL SPECIFICALLY FOR EVENT AT THE AMP 89% "VERY" OR "EXTREMELY LIKELY" TO RETURN RESEARCH & DEMOGRAPHIC HIGHLIGHTS 5,681 ROOM NIGHTS GENERATED 2.2 AVERAGE NIGHTS STAYED IN VAIL ESTIMATED $8.7M REVENUE GENERATED FOR TOWN OF VAIL 40% LOCAL / 8% IN-STATE DAY / 31% IN-STATE OVERNIGHT / 21% OUT-OFSTATE 80% B.A. DEGREE OR HIGHER 73% HHI MORE THAN $100,000/YR 50.6 AVERAGE
Does not include attendees under 18 49% MALE / 50% FEMALE 1% preferred not to answer
OUTDOOR ENTHUSIAST, MUSIC
AMPSUMMERCONCERTS
Major touring acts in music and comedy booked in collaborationwith AEG Presents. 12 PERFORMANCES 2022 CONCERTS: Trey Anastasio Band, Jake Owen, Joe Russo's Almost Dead (x2), Michael Franti & Spearhead, Umphrey's McGee, Primus (x2), Amos Lee, Maren Morris, Fitz & The Tantrums & Andy Grammer, and Nate Bargatze 27,000+ TICKETS SOLD 86 NET PROMOTER SCORE 37% LOCAL / 10% IN-STATE DAY / 37% IN-STATE OVERNIGHT 17% OUT-OF-STATE 88% “VERY/EXTREMELY LIKELY”TO RETURN IN THE FUTURE 93% CAME TO VAIL SPECIFICALLY FOR EVENT 57% HHI MORE THAN $100,000/YR 77% B.A. DEGREE OR HIGHER
HOT
SUMMERNIGHTSFREECONCERTS Year in and year out, one of the mostpopular offeringsatthe Gerald R. FordAmphitheaterhas beenthe Tuesdaynight Hot Summer Nights Concertswhere Vail Valleylocals and guestsenjoy free music,top-of-the-linefoodand drink, and a family-friendly atmosphere. 7 FREE CONCERTS 12,000+ ATTENDEES 92 NET PROMOTER SCORE 72% B.A. DEGREE OR HIGHER 50% LOCAL / 2% IN-STATE DAY / 11% IN-STATE OVERNIGHT 36% OUT-OF-STATE 54% HHIMORE THAN $100,000/YR 62% CAME TO VAIL SPECIFICALLYFOR EVENT 92% "EXTREMELYLIKELY" TO RETURN IN THE FUTURE 2022 CONCERTS: The High Hawks, Jocelyn & Chris, Tusk, Hayes Carll, Grupo Fantasma, The Elovaters, North Mississippi Allstars
The Vail Dance Festival is a two-week celebration of exceptional artistry. Established in 1989, the annual festival is lead by Artistic Director and President of The Julliard School, Damian Woetzel, who has helped firmly establish the Vail Valley as one of the top summer dance destinationsin the world.
10 PERFORMANCES NOTABLE COMPANIES & PERFORMERS: New York City Ballet MOVES, DanceAspen, Ephrat Asherie Dance, Limon Dance Company, Lil Buck, Michelle Dorrance, Tiler Peck, Lauren Lovette, Calvin Royal III, and more! 14,948 ATTENDEES $3.4M ECONOMIC IMPACT 475M+ MARKETING IMPRESSIONS ARTS & CULTURE, HEALTH & FITNESS, TRAVEL 40 FESTIVAL EVENTS
GoPro Mountain Games is the country's largest celebration of adventure sports, art and music. During the GoPro Mountains of Music, The Amp comes alive with three nights ofconcerts.
3 NIGHTS OF MUSIC: Twiddle, Gov't Mule and Grace Potter, The Wailers PAST MOUNTAINS OF MUSIC CONCERTS: Yonder Mountain String Band, Bob Weir & Wolf Bros, Citizen Cope, Melvin Seals & Jerry Garcia Band, Wood Brothers, St. Paul and the Broken Bones, Cold War Kids, G. Love & Special Sauce, Moon Taxi, Xavier Rudd, Stephen Marley 7,300 CONCERT ATTENDEES 89K + ESTIMATED EVENT SPECTATORS 78 NET PROMOTER SCORE 443M MARKETING IMPRESSIONS $12M ECONOMIC IMPACT
THANK YOU TO OUR VENUE SPONSORS!
THANKYOU
OFFICIALPARTNERS
PRESENTS
MOUNTAIN
COMMUNITYSPONSORS
STRANAHAN'SWHISKEY RESORTEVENTSINC. EVENTRENTS OUTSIDE AEG
BRAVO!VAIL BIGDELICIOUSCATERING STIO LIQUIDDEATH
WATER BULLYRANCH SWISSCHALET GORECREEKCONCESSIONS
PAZZO'SPIZZERIA ELSEGUNDO FALLLINE DONNA GIORDANO US BANK VENTURESPORTS
TOOUR OFFICIALPARTNERS &COMMUNITYSPONSORS!
CONNECT
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WITH US @grfavail @vaildance @mountaingames @grfa_vail @vaildancefest @mountaingamesvail
Forhigh-res photos,contact KristenDudding, Directorof Marketing at kdudding@vvf.org Venue VideoGallery Venue YouTube Channel
We lookforward toconnectingand,in partnershipwith you,makingthe2023 GeraldR. FordAmphitheaterseasonthe best-to-date. THANK YOU! DAVE DRESSMAN VP ofSales & Gerald R. FordAmphitheater 619.764.0940| ddressman@vvf.org
