World Cup Race Week December 5 – 7, 2014
Long considered one of the world’s top destination resorts, Beaver Creek, Vail’s sister resort, is host to the only men’s World
Cup ski race in the United States. The Birds of Prey course has long been deemed one of the
most challenging on the circuit .
3 days of competition and surrounding festivities bring the Vail Valley to life as fans from
around the world descend on Beaver Creek for this annual event..
Top tier brands successfully showcase products and services to this worldwide audience of ski racing and outdoor lifestyle enthusiasts. We look forward to helping your brand connect with this audience.
“The Birds of Prey World Cup is an amazing
place to showcase
our brand. The festival
atmosphere is contagious and the crowds, enthusiastic. We wouldn’t miss this outdoor celebration.” -Todd Kennedy, KORBEL California Champagne
BY THE NUMBERS Spectators over 3 days: 22,000 Average Household Income: $175,000 Median Age: 35 Nations Represented: 19 International TV Viewers: 193 Million 1 Hour live coverage on NBC 2 Hours live coverage on NBC Sports Network 3 Hours of re-broadcasts on NBC Sports Network Only men’s World Cup event in the United States
OUR AUDIENCE
Occupation: Marketing Executives Sales, Finance, Retail & Banking Executives Ski & Snowboard Professionals Retired or Self Employed
SCHEDULE
Birds of Prey World Cup 2014 Thursday, December 4 Welcome Party 7pm Friday, December 5 Men’s Downhill 11am Saturday, December 6 Men’s Super G 10:45am Saturday, December 6 Public Bib Presentation & Party 6:30pm Sunday, December 7 Men’s Giant Slalom 9:45am & 12:45pm
TELEVISION COVERAGE NBC – 1 hour Live Broadcast NBC Sports Network – 2 hours Live Broadcast NBC Sports Network – 3 hours Re-Broadcast Eurosport – Live Broadcasts to 59 European Countries Domestic Television Viewers – 5.8 million International TV Viewers – 187 million
THE STARS
Ted Ligety, USA World Cup Champion & Olympic Gold Medalist Media Powerhouse
Bode Miller, USA Most successful American ski racer in history Media Driver
BRAND ACTIVATION
BRAND ACTIVATION
VIP EXPERIENCE
The exclusive VIP hospitality area at Birds of Prey offers an unparalleled race experience for 3,500
fans over three days. The VIP tent offers live-streaming , a gourmet buffet and complimentary beverage service.
VIP EXPERIENCE
SPONSOR BRANDING COMPETITION INVENTORY (In TV View) On-course Banners Start House Placards A-Net (Safety Fencing Along Course) Stadium Branding (Bleachers) Finish Corral Banners Platinum Circle (Top 8” of Finish Corral) Branded Inflatables All sponsor packages are custom tailored to meet the specific needs and budgets of partners.
SPONSOR BRANDING NON-COMPETITION INVENTORY (Out of TV View) Sponsor Village (10’x10’ branded expo tents) Advertising on Race Shuttles (busses) Branding/Exposure in Private VIP Hospitality Tent & VIP Area Non-Competition Banners (Pedestrian walkways, backside of media fencing, backside of stadium, concessions area.) All sponsor packages are custom tailored to meet the specific needs and budgets of partners.
For a customized marketing and/or hospitality proposal, please contact: Dave Dressman Sponsorship Director Vail Valley Foundation 619.764.0940 ddressman@vvf.org