Beaver Creek Finish August 23, 2012
STATISTICS: ON-SITE Total Attendees: 1 Million On-Site Spectators Average Income: $113K per Household Gender Split: 55% Male / 45% Female Age Range: 25 – 54 = 47% of Total
2012 Host Venues STAGE 1: AUGUST 20 DURANGO-TELLURIDE STAGE 2: AUGUST 21 MONTROSE - CRESTED BUTTE STAGE 3: AUGUST 22 GUNNISON - ASPEN STAGE 4: AUGUST 23 ASPEN - BEAVER CREEK STAGE 5: AUGUST 24 BRECKINRIDE - CO. SPRINGS STAGE 6: AUGUEST 25 GOLDEN - BOULDER STAGE 7: AUGUST 26 DENVER (TIME TRIAL)
Source: IFM - 2011 USA Pro Challenge On-site Survey
CYCLING: INSIDE THE NUMBERS
MOST DEMANDING RACE FOR SEVEN CONSECUTIVE DAYS IN AUGUST, 2012, 135 OF THE WORLD’S TOP ATHLETES RACED THROUGH THE MAJESTIC ROCKY MOUNTAINS…
518 MILES. 12,000 FT OF ALTITUDE. …IT WAS THE MOST CHALLENGING RACE EVER HELD ON U.S. SOIL
“Steep climbs…high altitudes…screaming descents…this race separates the men from the boys - Peter Stetina, 2-Time Under 23 Time Trial Champion
CYCLING RETURNS TO THE VAIL VALLEY!
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2012
EVENT OVERVIEW
Thursday August 23, 2012
• • • • •
Beaver Creek Finish (Aspen to Beaver Creek) Scout the Stage Ride (Leadville to Beaver Creek) VIP Hospitality (Finish Line) Festival / Expo Village (Beaver Creek Village) Free Afternoon Concert (Beaver Creek Ice Rink)
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2012
SPONSORSHIP OPPORTUNITIES “Yellow Jersey” Level Sponsor
Beaver Creek
Qty. 1
$20,000
“Breakaway” Level Sponsor
Beaver Creek
Qty. 1
$15,000
Citizens Ride Title Sponsor
Beaver Creek
Qty. 1
$10,000
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2012
SPECIALTY PACKAGES / EXPO • • • • • •
“Peloton” Level Sponsor
Beaver Creek
Qty. 4
$3,500
Citizens Ride Jersey Sponsor
Beaver Creek
Qty. 5
$2,000
Citizens Community Sponsor
Beaver Creek
Qty. 10
$500
Citizens Ride Entry
Beaver Creek
Qty. 200
$100
Expo ( 10’ x 10’)
Beaver Creek (1 day)
Qty. 9
$1,000
Expo (10’ x 20’)
Beaver Creek (1 day)
Qty. TBD
$1,700
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2012
“YELLOW JERSEY” LEVEL SPONOR • • • • • • • • • • • •
Six (6) Tour VIP Credentials Six (6) LOC Party Credentials Three (3) Event Gift Bags Ability to include one (1) promotional item in the gift bag Six (6) Comp Entries for the Friday Citizens Ride Six (6) Citizens Ride Gift Bags Including Custom Jersey One (1) Pre-show dignitary One (1) Awards Presenter Two (2) invites to the Post Race Dinner Party in Denver One (1) VIP Car Ride from Aspen to Beaver Creek (1 person) One (1) Beaver Creek Stage Winner Autograph Jersey 10’ x 20’ expo footprint
• • • • • • • • •
$20,000
Four (4) Non-Comp Banners One (1) :30 Big Screen Commercial Sponsor PA Mentions Sponsor Tag in Local Radio Ads Sponsor Tag on Local Television Ads Sponsor Listing in Official Tour map and Spectator Guide Sponsor Listing on official UPCC website venue page Sponsor Logo inclusion on local poster Sponsor Listing on Tour Thank You Board
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2012
“BREAK AWAY” LEVEL SPONOR • • • • • • • • • • •
Four (4) VIP Credentials Vail Two (2) Event Gift Bags Ability to include one (1) promotional item in the gift bag One (1) VIP Car Ride (Aspen to Beaver Creek-One Person) Two (2) invites to the Post Race Dinner Party in Denver Four (4) Comp Entries for the Friday Citizens Ride Four (4) Citizens Ride Gift Bags Including Custom Jersey 10’ x 10’ expo footprint in Beaver Creek Sponsor PA Mentions Sponsor Tag in Local Radio Ads Sponsor Tag on Local Television Ads
$15,000 • • • • • •
Two (2) Non-Comp Banners One (1) :30 Big Screen Commercial Sponsor Listing in Official Tour map and Spectator Guide Sponsor Listing on official UPCC website venue page Sponsor Logo Inclusion on Local Poster Sponsor Listing on Tour Thank You Board
Sponsorship BEAVER CREEK FINISH AUGUST 23, 2013
“PELOTON” LEVEL SPONOR • • • • •
Two (2) VIP Credentials Two (2) Event Gift Bags Ability to include one (1) promotional item in the gift bag Two (2) Comp Entries for the Friday Citizens Ride Two (2) Citizens Ride Gift Bags Including Custom Jersey
$3,500 • • • • •
Sponsor Listing on official UPCC website venue page Sponsor Listing on Citizens Ride Promo Materials Sponsor Listing on Tour Thank You Board Sponsor Tag in Local Radio Ads Sponsor Tag on Local Television Ads
Sponsorship CITIZENS RIDE THURSDAY AUGUST 23, 2011
LEADVILLE to BEAVER CREEK
SCOUT THE STAGE Presented by
•
Ride the last 40 miles of the Aspen to Beaver Creek finish •
•
Ride the same course as the pro’s
Ride Leadville to Beaver Creek or Minturn to Beaver Creek •
Limited Spots Available – 500 •
•
Limited Edition Bike Jersey 10:00am Thursday August 23rd
Sponsorship
SCOUT THE STAGE
CITIZENS RIDE “JERSEY” LEVEL SPONOR • • • •
Two (2) Citizens Ride Entries Two (2) Limited Edition Bike Jerseys Two (2) Gift Bags Ability to put one promotional item in Ride Gift Bag
• • • •
Sponsor Logo on Citizens Ride Jersey Two (2) Banners in the Citizens Ride Course 10 x 10 footprint in Beaver Creek Sponsor Listing on Appropriate Citizens Ride Materials
CITIZENS RIDE “COMMUNITY” LEVEL SPONOR • Two (2) Citizens Ride Entries • Two (2) Limited Edition Bike Jerseys • Two (2) Gift Bags
$500
• One (1) Banner in the Citizens Ride Course • Sponsor Listing on Appropriate Citizens Ride Materials
CITIZENS RIDE SINGLE ENTRY • One (1) Citizens Ride Entry • One (1) Limited Edition Bike Jersey
$1,000
$100 • One (1) Gift Bag
THANK YOU. Dave Dressman Vail Valley Foundation 619.764.0940 ddressman@vvf.org