STAKEHOLDERS REPORT
2022
DEAR FRIENDS OF THEVAILDANCE FESTIVAL,
We want to thank you for your support and welcome you to our 2022 stakeholders report. For all of you who were able to enjoy our Festival this summer, we hope you were as inspired as we were by the incredible moments, on and off the stage, that made this season perhaps the most moving, and powerful, iteration of the Vail Dance Festival to date.
The performing arts have a unique ability to bring people together and inspire us to explore and appreciate the world around us, and our Festival this summer was no exception.
We were thrilled to celebrate reaching over 100 new works since Damian Woetzel became Artistic Director in 2006. Ten new works were commissioned this summer alone, helping expand the art of dance and take it to exciting new places around the world. As an example, No Nonsense by Pam Tanowitz was just performed at New York City Center's Fall for Dance to their enthusiastic audiences. We also welcomed three young dancers from Ukraine to join us as Scholars-In-Residence. In our mountains they found a welcoming community and a supportive and peaceful place to cultivate their dreams.
There is much to share and reflect upon from this year’s event. Most importantly, all of it was only possible because of you, our generous donors, volunteers, and partners. Thank you for helping create and nurture this valuable contribution to the world of the performing arts, and please don’t hesitate to reach out to us if you have any questions.
With gratitude,
MIKEIMHOF President Vail Valley Foundation mimhof@vvf.org
2022
MARKETING & PR
HIGHLIGHTS
NOW:PREMIERES LIVESTREAM
INFLUENCER
NEW WORKS // WORLD
PREMIERES
EVENT
IMPACT Festival artists such as Tiler Peck and Chun Wai Chan and companies like New York City Ballet created a collective Instagram following of 2,473,186
Commissioned 13 new works by 15 choreographers that premiered on the NOW: Premieres program of the Festival.
Over 2,400 people from 14 different countries tuned in LIVE to watch NOW: Premieres
1.2 billion total impressions; $9.5 million total media value
FESTIVAL AT-A-GLANCE 14,294 PERFORMANCE TIX SOLD Generating $845,753 in revenue 12 PERFORMANCES Including 1 free performance in Avon $3.6M ECONOMIC IMPACT Estimated revenue generated to the Town of Vail 40+ FESTIVAL EVENTS & MASTER CLASSES 875 attendees; generating $23,000 in revenue 15,749 ESTIMATED OVERALL FESTIVAL ATTENDANCE
DANCING INTHE STREETS 3Popupperformances with Festival companies&artists inVail DANCING INTHE PARK Amixed-billperformance at NottinghamPark inAvon withan estimated 400attendees in2022 FREE FAMILY-FRIENDLY EVENTS
OPPORTUNITIES FOR
TINY DANCER TEA PARTY
THE BEAT POP HOP
KIDS
An event for children ages 4-7 to enjoy dancing, crown & tiara decorating, meet-and-greet with dancers and more CELEBRATE
CAMP Free week-long dance camp culminating in a performance during International Evenings of Dance 109 participants in 2022 FREE LAWN ACCESS FOR KIDS 12 & UNDER With a paid adult ticket 439 kids attended for free in 2022
TAUGHT
EDUCATIONAL EVENTS & CLASSES July 28 – August 9 24 MASTER CLASSES
BY FESTIVAL ARTISTS 1 WATCHING DANCE WITH HEATHER WATTS 10 ON-SITE "CONVERSATIONS ON DANCE" PODCAST RECORDINGS WITH LIVE AUDIENCE
FESTIVAL PROGRAMS
COMMUNITYARTSACCESS
Each year, we partner with cross-sector community organizations to eliminate socioeconomic barriers to the arts by providing free tickets to Festival performances. 114 free tickets were distributed in 2022.
INTERN&AMBASSADOR PROGRAM
We've built a robust program for ambitious junior high, high school, college, & post grad students to join the Festival team and gain valuable experience while supporting a variety of key areas from administration to marketing to production. 30 Interns and Ambassadors joined us in 2022.
SCHOLAR-IN-RESIDENCE
Each year, we offer a young dancer on the cusp of their professional career the opportunity to come to the Festival and take advantage of all its offerings including learning, training, and performing alongside the biggest names in the dance world. This year, we were able to host 3 dancers from Ukraine that were displaced by the war in their country. One of the dancers, Eva Hrytsak, has since joined the ballet training program at ABT's Jacqueline Kennedy Onassis School.
TOP CATEGORIES: MUSIC FESTIVAL ENTHUSIAST, TRAVELER, SPORTS ENTHUSIAST, HEALTH & FITNESS
TOP STATES OF ORIGIN 61% COLORADO / 39% OUT OF STATE 1. Colorado 2. Texas 3. New York 4. Florida 5. California DEMOGRAPHICS Male vs. Female 49% / 51% Average Adult Age 61 (does not include attendees under 18) Attended w/ Children Under 18 25% Education 91% have 4 year degree or higher Mean Household Income 50% earn more than $100K
RESEARCH HIGHLIGHTS
NET PROMOTER SCORE
SATISFACTION RATE
IN THE
CAME TO VAIL SPECIFICALLY FOR THE EVENT
IN
ROOM NIGHTS GENERATED*
TOP REFERRALS: EMAIL, WEBSITE, WORD-OF-MOUTH
LIKELY/VERY LIKELY TO
addition, the Vail ValleyFoundation/Vail DanceFestival booked
room nights at
different locationsin Vail
81
91
AVG. # OF PERFORMANCES ATTENDED: 2.4 82% HAVE ATTENDED
PAST 91%
RETURN 92%
AVG. # NIGHTS
LODGING: 3.7 2,112
*In
1,210
26
PUBLIC RELATIONS 1.1B TOTAL REACH $9.4M PUBLICITY VALUE 128 PLACEMENTS TOP-TIER MEDIA COVERAGE: MARKETING & PR SUMMARY 1.2B TOTAL IMPRESSIONS $9.5M MEDIA VALUE
SOCIAL MEDIA 21,051 FOLLOWERS 1,435,815 IMPRESSIONS 50,356 ENGAGEMENTS 22,204 FOLLOWERS 1,191,870 IMPRESSIONS 49,260 ENGAGEMENTS TOP VIDEO POSTS OF 2022 Limón Dance Company feature Four weeks until Opening Night Morning Class Unity & Chun in rehearsal Paravi rehearsal Behind the Scenes with India
TOP INSTAGRAM INFLUENCERS Principal Dancer with New York City Ballet TilerPeck 413KFollowers Former Principal Dancer with New York City Ballet Lauren Lovette 130KFollowers Memphis Jooker Lil Buck 181KFollowers Principal Dancer with New York City Ballet Jovani Furlan 90.7KFollowers 2,473,186 INFLUENCER & COMPANIES COLLECTIVE INSTAGRAM FOLLOWERS Principal Dancer with New York City Ballet Sara Mearns 86.3KFollowers International Ballerina Maria Kochetkova 182KFollowers IMPACT
INFLUENCER POSTS FROM VAIL TilerPeck & LilBuck 215,550plays Seepost> MariaKochetkova & ChunWaiChan 148,300plays Seepost> TilerPeck & Roman Mejia 219,250plays Seepost> MariaKochetkova & ChunWaiChan 86,750plays Seepost>
VIDEO 66,722 TOTAL VIDEO VIEWS 33+ UNIQUE VIDEOS CREATED CLICK HERE TO LISTEN TO ALL FESTIVAL PODCASTS PODCAST FACEBOOK | INSTAGRAM | YOUTUBE 2022 (As of September 8) 14 EPISODES RECORDED 14,449 DOWNLOADS CONVERSATIONS ON DANCE PODCAST HOSTEDBY MICHAEL SEANBREEDEN* *Rebecca KingFerraro was on maternity leave this Festival.
WEBSITE – VAILDANCE.ORG 81,700 IMPRESSIONS 51,100 USERS 62% NEW USERS 4.98 PAGES/VISIT 2m 16s AVERAGE DURATION TOP CONTENT PAGES: OPENING NIGHT INTERNATIONAL EVENINGS OF DANCE I NEW YORK CITY BALLET MOVES DANCE FOR $20.22 NOW: PREMIERES
2022
PARTNERS
OFFICIAL
Seeall FestivalPartners>
THANK YOU!
Oursincere thankyouforyourongoing supportanda specialthanksto our partners attheTown ofVail, VailResorts,TownofAvon,ManorVail Lodge,VailMountainSchool,andthe GeraldR. FordAmphitheaterandVilar PerformingArtsCenter for graciously hostingtheVailDanceFestival.
We wishyouall continuedsuccess and, in partnershipwithyou,lookforward to makingthe2023VailDanceFestival, evenbetter.Seeyouon OpeningNight, July28,2023!
PHOTO CREDITS
SLIDE 1: GeraldR.Ford Amphitheater, photo by Chris Kendig
SLIDE3: Unity Phelanand Chun Wai Chan performChristopher Wheeldon's Liturgy, photo by Christopher Duggan
SLIDE4 (from left toright):
• Kathrine Bolañosand Black Krapelsperformin the end, photo by Christopher Duggan
• Patricia Delgadoand Justin PeckperformJustin Peck's I Made This For You, photoby Christopher Duggan
• Peter Walker and Ashley Hod performBalanchine's Red Angles, Choreography©The George Balanchine Trust,photoby Christopher Duggan
• DarioNatarelliperforms Ephrat Asherie's Underscored,photo by Christopher Duggan
SLIDE5:
• Dancing in the Park, photos by Christopher Dugganand Chris Kendig
• Dancing in the Streets,photosby ChrisKendig
SLIDE 6 (from left toright):
• TinyDancer TeaParty, photo by BrianMaloney
• MiraNadon at the TinyDancer TeaParty, photo by ChrisKendig
• Audience members, photo by Chris Kendig
• Lil Buck and YouthPower365'sCelebrate the Beat,photoby Chirstopher Duggan
SLIDE 7: (from left toright)
• OliviaBellinWatching Dance with Heather Watts,photo by ChrisKendig
• Robbie Fairchild Master Class,photo by Christopher Duggan
• ConversationsonDance with Justin Pek, photoby Christopher Duggan
• LaurenLovette MasterClass,photoby Christopher Duggan
SLIDE 9: (from lefttoright)
• Attendees,photo by ChrisKendig
• Attendees,photo by BrianMaloney
• Attendees,photo by BrainMaloney
• Attendees,photo by Christopher Duggan
• Attendees,photo by BrainMaloney
• Attendees,photo by BrianMaloney
SLIDE11: Jovani Furlan performsMerce Cunningham's Changing Steps, photo by Christopher Duggan
SLIDE12: Chris Thile andcast performJustin Peck's I Made This For You, photo by Christopher Duggan
SLIDE 15: Jessica Sgambelluri and Joey Columbus performLimón's Waldstein Sonata, photo by Christopher Duggan
SLIDE 16: Antonina Skobina and Denys Drozdyuk performPasión, photo by Christopher Duggan
SLIDE17: DanceAspen performsDanielle Rowe's Everyone's in St. Barth's, photo by Christopher Duggan
SLIDE18: Ephrat Asherie Dance performs Odeon, photo by Christopher Duggan