Overview of Vail Valley Foundation Properties Presented by Dave Dressman, Sponsorship Director ddressman@vvf.org | 619.764.0940
ABOUT US Since 1981 the Vail Valley Foundation has been dedicated to sustaining and enhancing the quality of life in the Vail Valley through arts, athletics and education. Numerous corporate brands yield a tangible return on investment through intelligent and strategic support of Foundation initiatives targeting the Vail Valley’s myriad of active, affluent and well educated local, regional and international guests. Vail Mountain is the #1 ski resort in North America in terms of unaided brand awareness (47% vs. 33% for #2).
As the leading event producer in the Vail Valley we are the premiere brand activation partner of choice.
RECENT VVF MEDIA:
ATHLETICS The Vail Valley Foundation is an internationally recognized leader in large-scale world class event organization and promotion. • • • • •
Birds of Prey World Cup Race Week 2015 FIS Alpine World Ski Championships GoPro Mountain Games American Ski Classic USA Pro Cycling Challenge
BIRDS OF PREY WORLD CUP Women’s Downhill & Super G: Nov 29-Dec 1, 2013 Men’s Downhill & Super G: Dec 6-8, 2013 Celebrating American ski racing champions including Bode Miller, Lindsey Vonn, Julie Mancuso and Ted Ligety.
BIRDS OF PREY WORLD CUP RACE WEEK Men’s & Women’s races in 2013. Ski racing popularity on the rise in United States in Olympic year (Sochi 2014). Men’s course regarded as one of the top three courses in the world. Only 2013/14 men’s World Cup race in the United States. First event on new Women’s Downhill in Beaver Creek. Course described as most difficult Women’s Downhill in the World. Only 2013/14 women’s World Cup race in the United States. The road to the 2015 FIS Alpine World Ski Championships runs through Vail & Beaver Creek.
BIRDS OF PREY AT A GLANCE: On-site reach: 25,000 over 3 days Average HHI: $175K Domestic TV: 1.68 Million Viewers International TV: 225 Million Viewers PR Impressions: 3 Million +
SKI INFLUENCERS ADVISE OTHERS ON: Financial Information (138 index) Politics & Current Affairs (135 index) Travel (138 index) Website/Internet (105 index) (Source: Universal Sports)
2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS February 3-15, 2015 4th Alpine World Ski Championships ever held in the United States (1950, 1989, 1999, 2015) Only location in North America to host three Alpine World Ski Championships. 2nd largest skiing event in the world behind the Olympics.
2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS
The 2015 FIS Alpine World Ski Championships in Vail & Beaver Creek will mark the third time that the Vail Valley has played host to this prestigious event. The World Championships represent the largest and most impressive collection of ski racing talent in the world, second only to the Olympics. 800 of the world’s best ski racers representing over 70 nations. 1,800 members of the international print, photo, radio and broadcast media. More than 70 countries will carry the television feed. 2,500 volunteers. An estimated 20,000 on-site attendees per day for the races swelling to approximately 30,000 for weekend competitions.
2015 AT A GLANCE: Value of marketing impressions conservatively estimated at $630 million 2.5 billion projected marketing impressions Expected television audience of nearly 750 million viewers world-wide
GoPro Mountain Games Summary
In 2002, the Mountain Games married adventure sports with the essence of mountain lifestyle to create the largest celebration of mountain culture in the United States. Over the last 12 years, the Mountain Games™ has evolved to showcase the best athletes within climbing, kayaking, cycling, multi-sport adventure racing, trail running, SUP’ing , fly fishing and dogs. We strive to communicate our mountain culture and sustainable values through our competitions, music, art and nightlife utilizing the setting in Vail, Colorado to broadcast our platform to over 110 million households. The 2013 GoPro Mountain Games will draw 45,000+ spectators, 3000+ registrations and 200+ credentialed media to Vail this June. Some are lured by the prospect of enjoying the authentic mountain scene while some make the pilgrimage for the $100,000 cash purse—the largest in the adventure world. As a sponsor of the GoPro Mountain Games, our partners will have the opportunity to connect with 45,000+ passionate outdoor enthusiasts. Coupled with unique activation venues as well as a national multi-media presence, a partnership with the Summer Mountain Games creates traceable ROI while positioning our partner as the leader in the world of adventure sports and lifestyle.
QUICK FACTS ATHLETE REGISTRATIONS: 2,550 Unique Athlete Registrations 2,972 Total Competition Starts
COMMUNITY ECONOMIC IMPACT: $3.8M - Estimated revenue generated to the Town of Vail (+/- 20% error level should be considered)
Demographic Data: Average Spectator Age: 34 Average Athlete Age: 28 56% Male, 44% Female Top 5 states of origin: CO, CA, TX, UT, AZ
SPECTATORS: 43,889
72% of attendees have a 4 year Bachelor’s degree or higher form of education
(+/- 20% error level should be considered)
Income Levels: 34% between $55,000 - $99,000 18% between $100,000 - $200,000 10% $200K+
POTENTIAL MKTG IMPRESSIONS: 389,880,937
54% of attendees are homeowners POTENTIAL PR IMPRESSIONS: 151,601,308
TELEVISION: Domestic USA TV partnership with NBC Sports in 2013. The GoPro Mountain Games to be featured nationally via three one-hour telecasts in late June and early July.
22% of attendees brought their dog to the event
Psychographics: Active, Young at Heart, Socially & Eco Conscious
AMERICAN SKI CLASSIC March 20-24, 2013 North America’s original celebrity pro/am ski race. World’s largest celebration of Ski Racing Legends. Corporate America’s key influencers and spokespeople.
AMERICAN SKI CLASSIC A who’s who of corporate America. Targeting America’s key corporate influencers. Full hospitality & social packages. A collection of some of the most historic national and international ski racers of all time. A headlining free concert. Past acts have included G. Love & Special Sauce, Robert Randolph & The Family Band, Taj Majal and more. Throughout the years, celebrity participants have included the likes of Clint Eastwood, Richard Dean Anderson, Peter Fonda, Mariel Hemingway, Kelsey Grammer, Robert Kennedy, Jr., Dan Fogelberg, Christopher Reeves, John McEnroe and many others.
AT A GLANCE: On-Site Reach: 15,000 over 4 days Minimum HHI of $150K | 25% $500K+ Majority SVP, EVP and C Level Executives 80% are age 34 to 65 National Broadcast Syndication
USA PRO CYCLING CHALLENGE
August 22 & 23, 2013
spectator event in Colorado USA PRO#1CHALLENGE Largest cycling event in the United States On pace to be second largest cycling event in the world behind Tour De France by 2017
USA PRO CYCLING CHALLENGE Seven consecutive days of racing through the majestic Colorado Rockies reaching elevations exceeding 12,000 feet. 683-mile course with more than 42,000 ft. of vertical climbing. The toughest professional cycling race in the United States and one of the largest cycling events in U.S. history. Features the best of the best in professional cycling in some of America’s most beautiful scenery.
AT A GLANCE:
Estimated 1 Million spectators in Colorado over 7 days Estimated 50,000 spectators in Vail/Beaver Creek in 2011 Average HHI: $113K Age Range: 25 – 54 (47%) | 55/45 Gender Split Broadcast Live in 161 Countries and Territories 3 Billion Media Impressions $99.6 Million Economic Impact For Colorado
ARTS & ENTERTAINMENT The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties. Venues: Vilar Performing Art Center, Beaver Creek (VPAC) Gerald R. Ford Amphitheater, Vail Events: Vail International Dance Festival Star Dancing Gala Black Diamond Ball Concert Series: Hot Summer Nights Free Concert Series Mountains of Music Free Concert Series VPAC Underground Sound Concert Series
VILAR PERFORMING ARTS CENTER
Year Round Performances
Intimate 530 seat venue in the heart of Beaver Creek. Up-close with some of the world’s best artists. The premiere performing arts venue in the Rocky Mountains. A piece of Broadway in Beaver Creek. Not a single bad seat in the house & perfect acoustics.
VILAR PERFORMING ARTS CENTER 600 person capacity venue inspired by the Littman’s Kunstler Theater in Munich. Unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available. A year-round schedule of theater, music, comedy, dance and the performing arts. Renowned performers on par with programming at world class venues in the largest, most cosmopolitan cities around the globe. Throughout the years, artists have included Ringo Starr, Robin Williams, Lewis Black, Sheryl Crow, Alison Krauss, Peter Frampton, BB King, Beach Boys, Boz Scaggs, Emmy Lou Harris, John Hiatt, Al Green, Pat Benatar, Diana Krall, Natalie Cole, Randy Travis, Keb’ Mo’, Jonny Lang, Chris Isaak, Wilson Phillips, Art Garfunkel, Burt Bacharach, The Black Crowes, LeAnn Rimes, Lyle Lovett and many more.
AT A GLANCE:
Annual audience reach is 50,000 Affluent – 59% HHI of $100K+, 28% HHI $200k+ Geographic Origin – Top 30 US DMAs (16% Intl.) 2/3 Destination Guests
GERALD R. FORD AMPHITHEATER 96,000 + patrons through the gates at the Gerald R. Ford Amphitheater each summer. Diverse programming. A cultural hotspot with performances by NY Philharmonic, Philadelphia Philharmonic, New York City Ballet and many more.
HOT SUMMER NIGHTS June – August, Vail Free concert series weekly on Tuesday nights A variety of musical genres THE weekly Summer social event of the Vail Valley
HOT SUMMER NIGHTS CONCERTS This annual free summer concert series is hosted at the Ford Amphitheater Tuesday evenings throughout the summer months. With shows ranging from rock to country to bluegrass to funk and beyond, the Hot Summer Nights Concert Series has become synonymous with summer for locals and visitors alike. Throughout the years, artists have included Toad The Wet Sprocket, Great Big Sea, Cracker, Dixie Chicks, Marcia Ball, Leftover Salmon, Dierks Bentley, Jefferson Starship.
HOT SUMMER NIGHTS AT A GLANCE: Estimated 25,000+ Attendance in 2012 Average HHI: $83K Average Adult age: 35
VAIL INTERNATIONAL DANCE FESTIVAL
July 28 – August 11, 2013
The nations premiere celebration of Dance. Planting dance in the center of popular culture. Damian Woetzel, Artistic Director
VAIL INTERNATIONAL DANCE FESTIVAL Bringing the world’s greatest dancers, Choreographers and musicians to the stages of the Vail Valley. Artistic Director Damian Woetzel. Largest Dance Festival in North America. Diverse programming complemented by community events, master classes and education outreach, engaging new audiences each summer. Popularity of mainstream Dance is growing as illustrated by Dancing With The Stars occasionally posting higher ratings than American Idol. Throughout the years, artists and companies have included New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater, the Bolshoi Ballet, American Ballet Theatre, Pacific Northwest Ballet, Miami City Ballet, Paul Taylor Dance Company, Creating new work. World Premieres debuted each year. Launch Pad for new Dance Companies. Acclaimed companies New York City Ballet MOVES, Morphoses/The Wheeldon Company and Trey McIntyre Project all made company debuts at Vail International Dance Festival.
AT A GLANCE: Estimated 18,000 Attendance in 2012 Average HHI: $94K (63% between $100k-200k; 22% over $200k) Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Total Marketing Impressions: 54 mm Loyal: 93% very/extremely likely to return
THANK YOU
My sincere thanks for your time & consideration. Dave Dressman Sponsorship Director Vail Valley Foundation 619.764.0940 vvf.org