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2D Barkodų tipai

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Šiuo metu egzistuoja virš 70 rūšių D barkodų. Iš jų keliolika pritaikyti mobiliesiems telefonams.

Labiausiai paplitę nemokami QR Code ir DataMatrix

Kas yra QR code ir ką jūs turite žinoti Tai nedidelis baltų ir juodų taškų tinklelis, kuriame gali būti užkoduota net iki 3 KB duomenų Brūkšninis kodas – tai fiksuoto duomenų kiekio laikmena, skirta objektui identifikuoti.

Tam ir buvo sukurtas QR kodas.

Mobiliuoju telefonu perskaitytas QR kodas gali nukreipti pirkėją į tinklalapį, kuriame aprašoma prekė.

Reklamose rodomas QR kodas gali būti panaudotas automatiškai parengti SMS žinutę ar pradėti pokalbį.

“91% mobilųjų telefonų savinikų laiko juos 1 metro atstumu 24/7” Mary Meeker, Web2Summit Viena iš ateities vizijų: nufotografavęs ant stulpo esantį QR kodą, mobiliajame telefone gauni miesto žemėlapį su tiksliai nurodyta tavo buvimo vieta.

QR kodui nebūtina būti leidinio dizaino dalimi, jis gali užimti labai mažą plotą.

Kaip veikia QR kodas?

Jums reikės: Mobiliojo telefono su kamera Mobiliojo telefono su prieiga prie interneto, jei norite iš karto prisijungti prie tinklo Į telefoną įdiegtos QR kodo skaitytuvės : http://www.getscanlife.com/ http://get.neoreader.com/ http://get.beetagg.com/ http://www.upcode.fi http://www.i-nigma.mobi/ http://reader.kaywa.com http://semacode.com (iPhone) www.quickmark.com.tw

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Commercial tagging Commercial tagging includes the use of multidimensional barcodes, especially in the fields of mobile marketing and advertising. Showcases in this context are additional information on products (e. g. the nutrient content on hamburgers), direct downloads (e. g. free ringtones, clips or mobile games) and the direct link to a specific site of a company. Particularly in the field of commercial tagging it is vital for the code to be able to be branded (= it is possible to integrate a logo in the code). It is hard to convince people to use this technology.

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Public tagging In terms of public tagging, barcodes serve as a hyperlink to additional information on public information carriers. This information may include maps, customer reviews or other non-commercial advice.

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Private tagging In view of private tagging, personal motives come to the fore. Besides the opportunity for creating direct hyperlinks on blogs or profiles, it is possible to participate immediately in online auctions (e. g. barcodes on cars with ebay hyperlinks). Furthermore barcodes allow services like saving data automatically in the contact list of mobile phones by scanning a code printed on business cards. In addition to a higher user friendliness, private tagging offers novel opportunities for self-presentation.

•location by location guided tour with maps •link to mobile handset versions of Web sites •location specific web-hosted audio guides •podcast links so visitors can watch current video or hear current audio news from your podcast feed.

•special offers and promotions on print advertising or rack cards •en route traveller entertainment •links to online handheld-ready rich media content •virtual concierge •cell phone enabled adventure tours and trail guides •links to toll free planning assistance •community walking / heritage tours •support for advertising by placing QR codes in print advertising •get feedback or stimulate interaction with your guest, letting them contribute text, photos, audio, video and more to your Web presence.

•encourage travelers to write reviews on Web sites such as TripAdvisor by providing direct link to the appropriate pages.

•link to translations of Tourism Info for guests who don’t speak your language

Galima užkoduota informacija •

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Skaičių ar tekstą. – galima indentifikuoti prekę, bilietą. Pvz., naudodami SMS žinutę perkate bilietą į kino teatrą. Atsakymas ateina MMS žinute, kurioje yra tokio tipo barkodas. Bilietų tikrintojas atlieka tokius pačius veiksmus tik skenuoja telefono ekraną. Lietuvoje toks barkodas panaudotas pirmą kartą www.geradovana.lt dovanų čekyje. Jame buvo saugomas dovanų čekio numeris.

Web Adresą. – Norint nusipirkti kokią prekę dažnai būna galvos skausmas ar ji yra pakankama gera, kokie privalumai ar trūkumai. Deja apsilankius parduotuvėje ne visada randi laisvą konsultantą. Ir tai dažnai nieko konkretaus nepasako. Įsivaizduokite priėjus prie produkto jūs randate tokį barkodą, kuriama saugomas internetinis adresas ir aprašytas šis produktas: privalumai, trūkumai ir pan.

Telefono numerį – kad greičiau įsivestum į kontaktus.

SMS žinutę. – Kartais užsakant tam tikrą paslaugą reikia siųsti SMS žinutę su atitinkamu tekstu. Toks būdas leis jums šiek tiek sutaupyti laiko.

Video - nuskanavus barkodą užkraunamas Youtube ar kitas videofilmas apie objektą Audio - nuskanavus barkodą užkraunamas pasakojimas apie objektą.

Foto galerijos (bibliotekos)

QR Code privalumai • •

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Didelė informacijos talpa Mažam informacijos kiekiui gali būti naudojamas daug mažesnio dydžio barkodas nei standartinis brūkšninis. Kadangi jame informacija yra saugoma tiek horizontaliai, tiek vertikaliai QR kodas turi savyje ir klaidų taisymo savybę. Jei šis kodas kažkiek pažeistas ar purvinas – vis vien bus įmanoma atkoduoti jame esančią informaciją Skaitymas gali būti iš bet kurios pusės. 360 laipsnių kampu

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Gali būti saugoma net binary tipo informacija.

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QR Lietuvoje Bilietų platinimo įmonė „Tiketa“ sukūrusi „iMatrix“, teikiančia paslaugą iPhone vartotojams: nufotografavus ant renginio bilieto esantį kodą, programa jį išsaugo ir vėliau gali parodyti ekrane.

Vartotojams nebūtina spausdinti ar pirkti popierinio bilieto – jis saugomas telefone.

Atvykus į renginį, nuskaitomas telefono ekrane rodomas QR kodas.

QR žymas galima rasti ir ant Geradovana.lt dovanų čekių, ir ant Siemens arenoje vykstančių renginių bilietų.

Per savaitę „iMatrix” programą įsidiegė virš 16 tūkst. iPhone telefonų vartotojų, o www.imatrix.lt turi jau daugiau nei 4 tūkst. registruotų vartotojų.

Upcode Upcode – suomių įmonė, teikianti dvimačio barkodo susiejimo paslaugą.

Už metinį (ar mėnesinį) mokestį užsakovas perka tam tikrą kiekį kodų ir juos gali susieti su norimais interneto puslapiais ar failais (paveikslėlių, video, audio, kontaktinių duomenų), suformuoti SMS žinutę ar kita.

Gerokai plačiau paplitęs yra QR-kodas. Jo naudojimas, skirtingai nuo Upcode, yra nemokamas, o programinės įrangos, tiek generuojančios, tiek nuskaitančios, yra žymiai daugiau.

QR-kodą galite susigeneruoti savo vizitinei kortelei, URL adresui, telefono numeriui, sms žinutei ir pan.

QR-kodas labai patogus, kai reikia įvesti ilgą ilgą URL adresą mobiliojo telefono naršyklėje – pakanka kelių paspaudimų.

Šių reikalavimų turi būti laikomasi, siekiant užtikrinti efektyvaus barkodų darbo: Barkodo dydis – mažiausias 2cm x 2cm. Tokio dydžio barkodas gali talpinti iki 60 ženklų. Padidėjus informacijos kiekiui, padidėja ir barkodo dydis.

Baltas rėmelis aplink barkodą – geriausius rezultatus duoda minimalus 4 mm rėmelis.

Nuskaitymo atstumas – 2 cm x 2cm dydžio barkodui nuskaityti reikia 10 cm atstumo. Didesnis atstumas reikalauja didesnio barkodo Paviršius – geriausia barkodus talpinti ant plokščio paviršiaus (vengti padengti plastiku, stiklu ar kt. blizgia medžiaga) Laikmena – barkodai gali būti naudojami ant laikraščių, žurnalų, pakuočių, plakatų, plazminių ir skystųjų kristalų ekranų, marškinėlių ir vizitinių kortelių.

PAVYZDYS Eksperimentas Powerhouse Museum “Sydney Design 08 “ metu Ant programėlės uždėtas upcode, kuris vesdavo į interneto puslapį, kuriame buvo patalpintas kuponas (vaučeris) nemokamam įėjimui į renginį.

Statistika: • 144 peržiūrų QR destination page - 13 Symbian telefonai, - 3 on iPhone - Likusieji su Windows arba Safari versijomis • •

55 iš Sidnėjaus, kiti iš gretimų teritorijų ir užsienio 33 sėkmingų formos užpildymų 26 sėkmingų bilieto atsispauzdinimo

Susidurta su tokiomis problemomis: 1. Fizinis QR kodo dydis pasirodė nepakankamas daugeliui telefonų (ypač iPhone) 2. QR kodas nuvesdavo į interneto puslapį, nepritaikytą mobiliesiems telefonams.

3. Iki šiol daugelis telefonų nepritaikyta nuskaitymo programoms.

Apibendrinant galima teigti, kad šis nieko nekainavęs ekskperimentas pasitvirtino.

Generating the codes Once again we did this in-house – the main reason being that every mistake made internally helps us learn and grow. Sure, we could outsource the mistakes but in so doing we outsource the learning. And that’s not a good long term idea.

Problem #1 – All QR codes are not the same Perhaps you thought that there was just one standard type of QR code? Well that’s not exactly true. QR codes can be generated at a number of ‘sizes’ (actually more like density than fixed dimension), with different percentages of error correction (in case a scan is blurred or partial), and the content can be stored in a number of ways. The first pass we made at generating codes for each object ended up working on most but not all of the QR code readers we tried. Finally we generated a series of codes that worked on all the readers we could find.

Problem #2 – Inconsistent size One issue with QR codes is that they do change size as the content the are encoding increases. This is inrrespective of the density that you choose. A medium density encoding of “The Powerhouse Museum” is going to be smaller in size than one that says “The Powerhouse Museum is making QR codes”. Add higher error correction (tolerance) and they get bigger still. Now this isn’t usually a going to be a problem when single codes are going to be printed but when they need to go on object labels then, rightly, the exhibition designers want to have a standard size for the whole exhibit. This meant finding the longest possible code and designing for it.

Problem #3 – Making the mobile site As we found in our initial QR trial last year one of the key failures was that we never built the encoded URL as mobile-friendly. This time we’ve changed large parts of our website and especially the collection database, to which the QR coes point, to be mobile-ready.

Problem #4 – Perspex So we now have QR codes that can be read by a variety of readers on a variety of phones with 2 megapixel to 5 megapixel cameras, and we have a website that is going to work on a phone. The next hurdle to be crossed was physical. At the Powerhouse we put our object labels behind 5mm thick perspex. This stops visitors from writing things on our labels (oh, the trust!) and means they last a lot longer in the galleries.

Another round of testing was required to work out the minimum size at which the QR codes could still be scanned with a 2 megapixel phone camera through the 5mm perspex.

Problem #5 – Shadows And so off the labels went to be printed.

Installation day rolls around and I was in the gallery with my phone looking at the QR codes being installed below the written labels and thinking to myself “finally we have codes in the galleries!”.

Then I noticed the lights. Not just one light but multiple lights shining on the objects from behind where the visitor would stand. With this set up dark shadows were cast over exactly where the QR codes were being placed meaning that although the codes could be photographed, the shadows interfered with the ability to decipher the data in the codes.

Populiariasių 2D Barkodų populiarumas www.google.com paieškoje

“The City at Your Fingerprints” 11 Niujorko merijos agentūrų reklama

"I think it's the next step for both consumers and businesses," said Michael Peck, senior editor for Citysearch's San Francisco guide. "It forms a bridge for windowshopping people. They'll be walking by a shop or restaurant and want to know what it's about, but they don't want to commit to a conversation to find out. This is an easy way to find out."

For tourists visiting San Francisco, Antenna Audio offers free listening tours. The company, based in Sausalito, is placing dozens of bar codes around the city in places like Union Square or at the base of the Transamerica Pyramid.

By scanning the bar code, a user will automatically be guided to a Web site that contains 15- to 20-second audio snippets about various points of interest around the city.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f =/c/a/2008/03/26/BU1LVQQOB.DTL#ixzz11tscrcoD

Swiss Federal Railways (SBB) Traukinių tvarkaraštis

The Arkansas Department of Parks and Tourism are using QR Codes in posters (image below) to link visitors to scenic driving routes that compliment the advertisements. QR Codes are in the process of being added to all of the Department’s promotional material including brochures, tour guides , adventure guides etc.

Turistiniai miesto gidai su QR Codes

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Bidibooks Ispanijoje išleido du pirmus gidus su QR Kodais.

Bus išleisti gidai apie Londoną, Paryžių, Niujorką, Romą, Barseloną ir Berlyną.

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Pavyzdžiui, ispaniškoje gido versijoje apie Londoną , Camden Town Market turi QR Kodą, kuris nukelia į You Tube puslapį su ispanišką filmuką apie Camden Town

QR Code Reader Software For your phone to be able to read QR Codes you will need to have QR Code barcode reading software installed on it.

The following sites offer the option of downloading via PC and then transferring to your phone, or visiting with your with your smartphone via browser for direct download and installation. Some also have the option of setting the application up on your phone as a device bookmark.

•I-Nigma - Probably the most popular decoder/reader application and works on most of the popular phones. (Supported Devices) •Optiscan - Probably the best QR Code scanner for iPhones •QuickMark - Designed specifically for Windows Mobile and Symbian devices and pocket PC's. (Supported Devices) •Kaywa Reader •Jaxo Systems - Runs on most Java-enabled phones (Supported Devices) •Active Print - Pretty much just Nokia series 60 camera phones only •Nokia Reader - For the Nokia N80 series, but a few of the N90's as well.

•Google Zxing - For the Android and iPhone plus quite a few others, but not Windows Mobile devices •SnapMaze - QR code reader for Nokia, Sony Ericcson and Motorola phones (Supported Devices) •Red Laser - The award winning iPhone barcode scanner, but only for old style 1D codes •NeoReader - A good range of phones and mobile devices (including iPhone and Blackberry) and also available as AppStore download. (Supported Devices List) QR Code Software & Applications •Bar Capture - Capture and decode QR Codes from your computer screen •Online Decoder - Decode QR Codes online via direct image file URL or image download •Wordpress QR Code Plug-In •InDesign CS3 QR Code Plug-In •Firefox Mobile Barcode Add-On •Facebook QR Codes application •QR-Code Tag - Google Chrome QR Code Plug-In

Add them to any print advertising, flyers, posters, invites, tv ads etc containing: product details contact details offer details event details competition details a coupon Twitter, Facebook, MySpace IDs a link to your YouTube video Increase reader circulation and link to blogs Mobile barcodes are used to easily access the web URL of a story a reader is interested in and even, send it to their social sites such as tweeter to be read by a wider audience. Similarly, barcodes are used to link a story to relevant blogs. This gives readers more information on the reported topic and also the ability to provide their own feedback.

Outside, in a café, a mobile handset camera is pointed at an advertisement, poster, leaflet or beer-mat. In just one click, the user arrives at a webpage designed specifically for that location. No struggle with the navigational systems of mobile websites; no wait – just the instant fulfilment of the user’s needs. The spontaneity of the response encourages an internet connection there and then; the internet content is relevant to the precise time and location of the user; the advertiser can track exactly which piece of paper generated the user response – and the mobile handset has enabled a trouble-free and relevant experience of the web that is potentially more useful to website provider and user alike. And of course, the mobile industry benefits from increased usage of the internet over mobile handsets.

Sarah is closing a face to face conversation with a potential client. She takes the client’s card and reads the mobile code on it with her phone, to store the contact details. There is no need for error-prone transcription. The contact details are on her mobile phone, exactly where she needs them to be.

Enrich and Enliven Content Content providers use i-nigma to add digital, multimedia content to create richer content like interactive museum exhibits, multimedia book content and even real estate flyers. Similarly, publishers use mobile barcodes to promote content and advertising. For example: Breaking news alerts and headlines/news updates/video news Video clips to accompany relevant stories (news, sports, movie trailers, music etc.) and also product or service Audio clips related to a story, product or service Pictures related to a story, product or service Easy access to content: recipes, tips, jokes, riddles, horoscope, games etc.

Bridge Offline Media to Online Media Connecting printed content to the mobile internet enables publishers and content creators to offer readers interactive mobile experiences with content anywhere, in real time 24/7/365. For example, publishers have the ability to send readers to menus of reviewed restaurants, buy a ticket to a concert, or send them directly to a map of how to get to a particular event reviewed in the newspaper.

At some time or another almost every tourist in Paris will have used the free map published by Europe’s largest department store Galeries Lafayette which is widely available at airports, hotels and tourist offices. For the latest edition mobile marketing agency Nexence have included QR Codes resolving to mobile specific websites they have designed for CinÊaqua and the Center of National Monuments (user agent detection means you may not see the mobilized version on your PC).

Plan a Tour with Playing Cards

The Tourism Association of the historic coastal town of Hagi, Japan have produced a deck of playing cards as an aid for tourists in planning their tour. Each card has an image of a local historical site, product, historical figure or event and a QR Code that resolves to more information on the relevant card’s topic and suggested tour routes.

Небольшие метки на памятниках и достопримечательностях города могут содержать ссылки на их подробные описания, не портя при этом общий внешний вид. Этот принцип лёг в основу проекта www.semapedia.org. Этимология простая: Semacode + Wikipedia = Semapedia. Статьи свободной онлайновой энциклопедии решили «привязать» к объектам, которые в ней собственно и описаны. Эта идея понравится самостоятельным путешественникам, ведь при таком подходе можно существенно сэкономить на экскурсоводах и путеводителях. Индивидуальные экскурсии теперь стали ещё свободнее и информативнее.