(IM)POSSIBLE

( M FA ) P O R T FO L I O

(IM)POSSIBLE SELECTED WORKS OF VA L ER I E H UA N G

AC ADEMY OF ART UNIVERSIT Y

GRAPHIC DESIGN

YE AR 2015

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( M FA ) P O R T FO L I O

(IM)POSSIBLE SELECTED WORKS OF VA L ER I E H UA N G

AC ADEMY OF ART UNIVERSIT Y

GRAPHIC DESIGN

YE AR 2015

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VALERIE HUANG

“ The dif ference between the possible and the impossible lies in a person’s determination.”

To m m y La so rd a

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As a designer, I have to see things in very different ways in order to develop design solutions. It’s never easy and may be especially hard at the beginning. But if you don’t try, you will never know what is possible. I have nothing to be afraid of because i know the effort is always worth it. There is nothing impossible because the word impossible says “I’m possible.”

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CONTENTS 01 (I M ) PA S S I V E 010 — 039 02 (I M ) P R AC T I C A L 040 — 053 03 (I M ) P U R E 05 4 — 075 04 (I M ) PAT I E N T 076 — 095 05 (I M ) B A L A N C E 096 — 107 06 (I M ) M O D E S T 108 — 12 1 07 (I M ) P R E C I S E 122 — 135 08 (I M ) P E R F E C T 136 — 161

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(IM)PASSIVE PROJEC T M ADNESS RISING INS TRUC TOR C H R I S TO P H E R M O R L A N COURSE I N T E G R AT E D C O M M U N I C AT I O N YEAR 20 1 4 C AT E G O R Y BRANDING PA C K A G I N G PRINTING D I G I TA L

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P R OJ E C T T he proje c t is to cho os e a mov ie dire c tor and create a f ilm fe sti val for the chos en dire c tor. Create a them e that tie s to g e t h e r s e l e c te d m o v i e s b y t h e d i r e c to r. T h e n d e v e l o p a s y s t e m i n c l u d i n g a c a t a l o g , a p o s t e r, s c h e d u l e , t i c ke t s , DV D p a c k a g i n g a n d o t h e r p r o m o t i o n a l m a t e r i a l s s u c h a s ad ver tis em ent s and a website for the f ilm fe sti val.

SOLUTION David Fincher is the director that I chose because the movies he directed have a magical power to create an all-encompassing mood. I developed the visual st yle based on the thread “ Tr ig gere d by a heav il y repre ssi ve env ironm e nt , t ro u b l e d in d i v i d u a ls re ve a l t h e ir t r u e n atu re a n d darkness within. L ashing out in violence, they f ight against their existin g conditions , which ultimatel y leads to their self-destr uction.” I used tex ture on photography to create darkness and an evil atmosphere. The black and green co l o r p a l et te r ef l e c te d t h e s e ns e of fo r e b o d i n g i n Da v i d Fincher ’s mov ies .

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September 12-14 2014 1760 16th Street, Oakland, CA 94607

www.madnessrising.com

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APP DESIGN

(IM)PRACTICAL PROJEC T H E A D -TO -H E A D INS TRUC TOR TO D D S C H U LT E COURSE N AT U R A L O F I N T E R A C T I O N S YEAR 20 1 4 C AT E G O R Y UI/UX DESIGN LO G O

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P R OJ E C T To create a v ir tual A pp fo cusin g on S an Fr ancis c ans a ge 2 1 to 25 .

SOLUTION H ead-to-H ead is an A pp that helps college student s to build their s o cial net wor k in g , m e et more f r iends , and achieve academic success. I used dots and lines for my gr aphic elem ent s to show the conne c tions b et we en people on each screen. I chose mint green to give t h e A p p a f e e l i n g o f g r o w t h , s a f e t y, a n d f r e s h n e s s , a n d to create an env ironm ent that us er s could rel y on.

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(IM)PURE PROJEC T AV O N R E B R A N D I N G INS TRUC TOR HUNTER LEWIS WIM MER COURSE N AT U R A L O F I D E N T I T Y YEAR 20 1 4 C AT E G O R Y PRINT

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P R OJ E C T T his p roje c t is to ch o os e a co mp any that is cur re ntl y d e a d, d y in g o r d ef un c t to re b r a n d. By d e ve l o p in g a n ew b r an d identit y and re creatin g the br ands ex tensions and p osition, we give a new life to the company while keeping the brand ’s or iginal pur p os e.

SOLUTION AVON is a comp any that supplie s cosm etics and br in gs b eaut y pro duc t s to wom en. I re shap e d AVON to b e com e a co m p a ny t h at m ot i v ate s wo m e n to l e a r n m o re a b o ut n a t u r a l b e a u t y, t o b u i l d t h e i r c o nf i d e n c e a n d b r i n g o u t their inner b eaut y.

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(IM)PATIENT PROJEC T BRE AK THROUGH BRE A S T C ANCER INS TRUC TOR TIM C ARPENTER COURSE T YPE SYSTEMS YEAR 20 13 C AT E G O R Y UI/UX DESIGN PRINT

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P R OJ E C T T his proje c t is to rev is e a gi ven cor p or ation’s annual rep or t by usin g a dif ferent v isual s y stem and concept .

SOLUTION My corporation is Breakthrough Breast Cancer. The concept I us e d was “a woman is a f lower.” S o I us e d a f lower over lay on the wom en’s photos , and us e d a pink and mint color p alet te to create an energetic and feminine fe elin g.

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(IM)BAL ANCE PROJEC T NOV EL COV ERS REDESIG N INS TRUC TOR A N D R E W LO E S E L COURSE T Y PE COMP OSIT ION YEAR 20 13 C AT E G O R Y PRINT

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P R OJ E C T T his p roje c t is to ch o os e thre e cove r s of b o ok s by th e s am e auth o r an d re d esign th e m to have th e s am e coh esi ve lo ok .

SOLUTION I chose three myster y novels written from the female victims’ point of views . I mixed t ype and smoke in the black b a c k g r o u n d t o c r e a t e a f e e l i n g o f m y s t e r y. I d e p i c t e d smoke from dif ferent angles and use d dif ferent color s for ea ch n ove l .

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(IM)MODEST PROJEC T MUSIC P OS TER INS TRUC TOR S TA N Z I E N K A COURSE E X P E R I M E N TA L T Y P O G R A P H Y YEAR 20 1 4 C AT E G O R Y PRINT

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P R OJ E C T T his p roje c t is to ch o os e a so n g an d re p res e nt th e fe e lin g of th e son g by t yp ogr aphy an d ph otos .

SOLUTION T h e so n g I ch os e was L u ck y by J aso n M r az an d Cob lie C aillat .

To p res e nt th e swe et an d ro mantic fe e lin g , I us e d th e p o e m “ D ream” fo r th e tex t . I also us e d sof t pink an d ye llow to match th e dreamy fe e lin g.

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BOOK REDESIGN

(IM)PRECISE PROJEC T MIE T TE BOOK REDESIGN INS TRUC TOR A N D R E W LO E S E L COURSE T Y PE COMP OSIT ION YEAR 20 13 C AT E G O R Y PRINT

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P R OJ E C T Choose a cof fee table book and choose a new target audience for it . T hen re de sign a few spreads b as e d on the subje c t to suit the new t arget audience.

SOLUTION M iet te is a re cip e b o o k that I ch os e to re d e sign. M iet te’s m eanin g in French is cr umb, mak in g m e think ab out children and mothers working together in the kitchen because c h i l d r e n l i ke t o m a ke t h i n g s m e s s y i n t h e k i t c h e n . M y n e w t arget audience for the b o ok is mother s and children. I us e d dr aw in g ove r t h e p h oto s to cre ate a p l a y f ul fe e lin g. I a ls o u s e d a l o t of i c o n s t o m a ke t h e r e c i p e e a s y f o r c h i l d r e n t o under st and.

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MFA THESIS

(IM)PERFECT PROJEC T C LO S I N G C R I M E INS TRUC TOR PHIL HA MLET T J E R E M Y S TO U T ANTHONY JAGODA SANDRA ISL A COURSE V I S U A L C O M M U N I C AT I O N S L A B T HESIS CONCEPT T H E S I S E X P LO R AT I O N THESIS REFINEMENT YEAR 20 13-20 1 5 C AT E G O R Y IDENTIT Y PRINT UI/UX DESIGN

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P R OJ E C T A nt i-A s i a n v i o l e n c e i s w i d e l y u n d e r r e p o r te d , e s p e ci a l l y b y Chine s e. T hrou gh obs er vation and re s earch, I found out there are sever al reas ons b ehind this .

SOLUTION I create d an icon s y stem with simple En glish to help Chine s e i m m i g r a n t s u n d e r s t a n d t h e c o n t e n t s e a s i l y. I a l s o a p p l i e d t h i s icon s y stem into an infor mational website, small b o ok let , and an A pp to help them rep or tin g cr im e s easil y.

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(THANK) YOU

T hank you to my husband for always suppor ting me and helping me through those sleepless nights.

I couldn’t have completed my Master degree without you. T hank you for alway s cheer ing me up.

T hank you to mommy, grandpa, uncle, auntie, and sister for under st anding and not questioning my d e cisi o n to ch a n g e my m a j o r a n d to s t u d y i n t h e U. S . I wouldn’t be here without your suppor t .

T h a n k yo u to my p a r e nt s-i n-l aw, a n d sis te r-i n-l aw for helping me on my project s and website coding.

Thank you to all my instructors for pushing me and helping me to get to the f inal destination. I wouldn’t have completed this long journey without your training and encouragement .

T hank you to my classmates , Paige Hsu, J olin Ts ai, V ivi Hsu, Pear Weerawong , Vaness a L in, Ziv Ts au.

We did it! I was luck y to be in school with all of you.

I will miss those times we spent together. 謝 謝 幫 助 過 我 的 所 有人，這 本 書 充 滿 我 滿 滿 的 感 謝 跟 愛。

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SCHOOL A c a d e my of A r t U n i v e r s i t y S ch o o l of G r a p h i c D e s i g n D E PA R TM E N T D I R E C T O R Phil Hamlett D E PA R TM E N T C H A I R M a r y S c ot t COURSE G r a d u at e Po r t f o l i o

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