VALEUR MAGAZINE Issue 26

VALEUR FROM HOLY

WATERS

SEA

AMERICA TO THE BLUE OF

A STYLISH ADVENTURE THROUGH THE WORLD

NO

MEGAN WILLIAMS IN

26

AGUA BENDITA

EDITORIAL

editor in chief, marco kokkot

It's summer time. It's also time to think of nothing but ourselves. Now, after a long periode of hard work, it's time to relax, to enjoy the sun, and to do sports.

It's also time to forget all liabilities of the everyday life. All? Of course, it’s absolutely fine to enjoy the hot summer without thinking too much.

But it's much better to enjoy the summer in consideration of others and our world.

So, why not using styles and products which give us a good feeling? A good feeling, because of their style, function, and comfort, but also because they were produced with heart and soul.

Jack O’Neill was a pioneer of surfing. With his neoprene suits, he opened a complete new world to all water sports enthusiast. Sadly, the great innovator passed away this summer, but his spirit lives on in his brand.

Agua Bendita from Colombia shows to the world not only the most beautiful beachwear collections, but that a team that considers itself as family is able to move the mountains from MedĂŠllin and all other places. The unique team spirit as well as the respect towards artisans, nature and culture is captured in the most stunning summer items ever seen.

Especially the spirit of South America, including Brazil, plays an important role in the new issue. Brazilian brands, above all Rio de Sol, show us the stylistically elemental power that is created when fair trade meets breathtaking designs.

So, follow us to beautiful places, where we found spectacular fashion and accessories that make the summer 2017 so special.

yours sincerely

IN MEMORIAM

BEACHWEAR BEAUTY ACCESSORIES SPORTIVE

FUNCTIONAL

STREETWEAR

CONTENT No 26

FROM THE HOLY WATER TO THE DEEP BLUE SEA 6 | IN MEMORIAM 6 JACK

O'NEILL · THE PIONEER OF SURFING

34 | LATIN AMERICAN SPIRIT 34 AGUA BENDITA · THE PRECIOUS JEWELS OF THE BEACH 82 RIO DE SOL · FROM SAMBA TO THE BEACH 102 IPANEMA · BRAZILIAN COLORFUL STYLES 110 HAVAIANAS · BRAZIL'S TROPICAL SUN BELOW YOUR FEET

124 | SUMMER ACCESSORIES 124 ACCESSORIZE · MADE WITH LOVE 142 ABURY · BAGS FOSTER INTERCULTURAL EXCHANGE 156 GUESS · FASCINATING SILHOUETTES

166 | ON THE RUNWAY

LINGERIE

166 ANDRES SARDA · THE LOVE OF RISK 176 AGATA RUIZ DE LA PRADA · NOTHING IS WHAT IT SEEMS 182 ETAM · THE FRENCH WAY TO BE SEXY

192 | HOT SUMMER STYLES 192 SKINY · 208 LINGADORE · 220 VOLCOM · 232 PROTEST 246 HUNKEMÖLLER · 256 LASCANA · 264 MICHAEL KORS 274 SWAROVSKI · 280 KALA FASHION · 288 LENA HOSCHEK 312 AIDA PERLA · 320 ITEM M6 · 326 NIKITA 336 MARCIANO · 344 VILA · 354 MIME ET MOI · 364 ONLY 380 DIESEL · 386 ONEPIECE · 402 TELLY WEIJL 410 MR&MRS ITALY · 418 MINNETONKA 426 EAU THERMALE AVÈNE · 432 GILIETTE VENUS 436 FREYA SWIMWEAR · 449 ENIQUA BEACHCLUBWEAR 458 FANTASIE SWIMWEAR · 469 O N'NEILL 360°

IMPRESSUM PUBLISHER · VALEUR MEDIA NETWORKS EDITOR IN CHIEF & ART DIRECTOR · MARCO KOKKOT COVER · ©AGUA BENDITA, ALL RIGHTS RESERVED COPYRIGHT · THE COPYRIGHT IS RESERVED BY THE REPRESENTED BRANDS, UNLESS SPECIFIED OTHERWISE. ADDRESS · VALEUR MEDIA NETWORKS · PRINZ-EUGEN-STRASSE 17 · 13347 BERLIN · GERMANY CONTACT · EO@VALEURMAGAZINE.COM DATE · JULI 2017

THE PIONEER OF

SURFING BUT HIS SPIRIT O'NEILL

PASSED AWAY LIVES ON

D

He was the pioneer of surfing and the neoprene wetsuit. His passion as well as his technological inventions and developments allowed sports enthusiast worldwide to live out their dreams. For many people, he was and he will always be a hero. On Friday, 2nd June 2017, at the age of 94, the man who was always the first in the water and the last out left the stage, or rather the board forever:

JACK O'NEILL

Jack O'Neill World Memorial Paddle Out

His entire life, Jack O’Neill loved the water, and thousands of people loved him. And they still do so. O’Neill isn’t just the name of an innovative sports and fashion brand. It stands for a passionate surfer, ocean lover, boating enthusiast, wetsuit pioneer, balloonist, and founder of the iconic worldwide surf company O’Neill. Furthermore, the name is a symbol for a strong commitment in many areas. Within the last years, Jack O’Neill showed particularly young people the beauty as well as the vulnerability of the ocean. He was addicted to the sea.

A WORLDWIDE PADDLE OUT FOR JACK O’NEILL Therefore, in the beginning of July, thousands of surfers came together around the globe to honor their idol with a touching memorial ceremony. The global Paddle Out united more than 3500 surfers across 5 continents. Thus, it was the biggest floating mourning ceremony ever. As he certainly had wished, the celebration was full of respect and sorrow, but also joy and thankfulness for the world without limitations that O’Neill has opened for the people.

When the fog disappeared, and the sky brightened over Santa Cruz, lots of surfers came together at the Pleasure Point, very close to Jack O’Neill’s house. More than 2,500 people attended the biggest commemoration of the surfing world. They joined the event on surfboards, in boats or on the cliffs. Jack’s family was on board of his legendary sailing yacht in the center of the ‘circle of love’. The former worlds champion and close friend Shaun Tomson was with them. He honored O’Neill as pioneer and founder of the surf industry:

“All of us out here, had some of the best moments of our lives in the water – where we have waited to catch the perfect wave that brought us exactly there where we should be”.

JACKS HOME PLACE, SANTA CRUZ,

was the center spot of all Paddle Outs. Here, the surfboards and boats, floating in a stunning circle on the water, attracted many spectators. They lined the cliffs and beach.

The other Paddle Outs took place simultaneously in Australia, Portugal, England, Belgium, France, The Netherlands, and South Africa. Also in Japan, people paid tribute to the life and adventures of Jack O’Neill with a giant

‘CIRCLE OF LOVE’.

“I JUST WANTED TO SURF LONGER”

This simple quote changed the world of water sports forever. More than �0 years after it has been pronounced, people are still thanking his author. Jack O’Neill, who has been at the origin of the oldest surf brand in history, is still a source of inspiration for today’s water and winter sports lovers. Discover, how O'Neill revolutionizing the way millions of riders can share their common passion.

HOW IT ALL STARTED

It is in 1923 that the O’Neill family’s second child, and first boy, Jack, came into the world in Los Angeles, CA. No “big waves” during this casual life of an American kid during the Great Depression, until 1934. This first day of bodysurfing in Santa Monica has then become Jack’s second birth date. The day he discovered his true passion, leading him to what he became later.

HIS LOVE FOR THE SEA,

was discovered by jack O’Neill discovered already at an early age. After he had served in the US Navy during the Second World War, Jack moved to the Ocean Beach, San Francisco, in the early 50s. At the kitchen table, he started experimenting with materials, which should provide physical and thermal comfort to protect people against the icy cold of the ocean. after having tried several jobs and launched a couple of businesses, Jack started creating history by opening the very first surf shop ever in 1952, in Ocean Beach, San Francisco. Later, the name became a registered trademark.

The store itself was relocated 7 years later in iconic Santa Cruz. 1953 has then been the year Jack revolutionized water sports forever by inventing the very first wetsuit. This was the starting point of O’Neill’s road to become the legendary brand it is today.

INDEED, FEW YEARS LATER,

ONCE FIRST, ALWAYS FIRST

Being first at inventing things has then been a core business for O’Neill. In 1970, Jack invented the supersuit, a new piece of neoprene in which you could blow air to get more comfortable and recognizable in case you are lost in the ocean, waiting for rescue. The following year, in 1971, Jack’s son, Pat, invented the first surf leash. Since then, nobody imagines a surf deck without it to prevent you from losing your board.

Unfortunately, as fate would have it, some assumptions say that this same invention cost Jack his eye. Indeed, during one of many surf sessions one year later, after Jack fell off his board, the deck came back right into his left eye. Was it because of another wave coming back or because of the leash tied to his body? Jack himself wouldn't know what could be considered as the real reason of this accident. Nevertheless, that very moment is the one at the origin of this classical image of the One-Eyed-Jack, strongest label of the brand ever since.

THAT, HOWEVER, DIDN'T STOP THE COMPANY

to innovate and, in 1976, O’Neill took over the mountains by launching the very first noeprene snow pants. Then, the 1980’s witnessed the appearances of the first rashguards and split-toe boots. You guessed it, invented by Jack’s crew, once again.

After being recognized as a true avant-garde and legend of the riding world, Jack’s new challenge is to build and transmit a sustainabale legacy to the coming generations. The main goal is to enhance the importance of caring for our oceans and environments. Since 1996, children of California learn about those responsobilities with the O’Neill Sea Odyssey. Many other actions have also been launched by O’Neill, and some of the brand's figures, following this sustainable purpose.

A HERITAGE TO PASS DOWN

JACK O’NEILL MEMORIAL PADDLE OUTS PLEASURE POINT, SANTA CRUZ, CALIFORNIA USA GREAT WESTERN BEACH, NEWQUAY, CORNWALL UNITED KINGDOM COX BAY, TOFINO, VANCOUVER ISLAND CANADA ANGLET/BIARRITZ FRANCE FRESHWATER BEACH, SYDNEY AUSTRALIA LISBON PORTUGAL SCHEVENINGEN NETHERLANDS SURFER PARADISE, KNOKKE BELGIUM JEFFREYS BAY SOUTH AFRICA SHONAN JAPAN

O’NEILL SEA ODYSSEY "THERE’S NO DOUBT IN MY MIND THAT THE O’NEILL SEA ODYSSEY IS THE BEST THING I’VE EVER DONE".

In 1996, Jack established the O’Neill Sea Odyssey (OSO), a marine and environmental education program. Now in its 21st year, O'Neill Sea Odyssey has served over 94,000 Ocean Stewards and will welcome its 100,000th student in June 2018. Aboard the Team O’Neill catamaran, young minds have explored the newly designated Monterey Bay National Marine Sanctuary and gained a deep understanding for ocean life. Thanks for inspiring a new generation, and for empowering underprivileged children to connect with the ocean. Please help donate to the 100,000 student campaign.

TO SUPPORT JACK O'NEILL'S ORGANISATION VISIT

WWW.ONEILLSEAODYSSEY.ORG

CINNAMON

As for the briefs, we offer a spaghetti strap thong with Swarovski stones, shorts that are completely plain in the front and have tulle with integrated lace in the back, and hot pants that go up to the waist with a little ribbon in the back. There is also a night gown made of microfiber as an accessory.

O'NEILL SUMMER

2017

THIS SEASON...

O’Neill continues its Ocean Mission initiative to produce sustainable surfwear in its spring/summer 2017 collection.

The O'Neill – Active surfwear, like a variety of other styles across the collection, is made from recycled beach plastic, and offers maximum performance, durability and style.

The O’Neill Blue program is the brand’s way of doing everything what they can to inspire consumers and others in the surf industry to take another step toward bringing about real change for our planet.

At O'Neill, the expectations we have for ourselves couldn't be higher. It's what motivates us to continually improve everything we do. Because California is a state of mind, we explore the surf culture as seen through a California Good Vibes lens.

One that give us rich insight into the styles and attitudes of Ocean Beach in San Francisco, then inspires us through hippie lifestyles and the Bolinas landscape, showing us how slow is the new fast. And finally, we will see the sunny side of life as we experience beach life and showcase the latest styles and performances up and down the West Coast.

O'NEILL ACTIVE

is style that performs as well on water as it does on land, while reversible swimwear offers four ways to stand out and our stretch boardshorts provide everyone the ultimate in mobility. the pioneer spirit, by featuring San Francisco based surf art legend, Jeff Canham, who has collaborated with the brand on four summer prints, bringing loose, fun patterns to shorts and tees.

O’NEILL CELEBRATES

O'NEILL X JEFF CANHAM

has never known life away from the water. Growing up in Hawaii, he was welcomed into the surf culture at a young age and began surfing at 14 on Waikiki Beach. After graduating from the University of Oregon, where he studied illustration and typography, Jeff moved to Southern California and found his dream job at Surfer Magazine. Over the five and a half years he served as a professional art director, he learned to manage deadlines and deliver engaging design within a structured setting. He soon became a senior art director, and eventually in 2005, he moved to San Francisco to work as an apprentice in a sign shop. Here, he honed his craft of hand-painted art and became renown for his arresting, colorful work with Mollusk Surfshop.

Jeff's interest in working with O'Neill stems from his archived collection of signs and photos of things that have inspired him over the years. Within this collection resides a picture of the first O'Neill shop sign, printed on a surfboard that resonated deeply with him. He later discovered that that first shop was just blocks from where he works now.

Working with O'Neill, Jeff created four prints for the 2017 summer collection – a Santa Cruz tide chart, a California sun-inspired print, an abstract line-up graphic and the Clean Scene logo. Drawing upon inspiration from the heritage and language of the brand, Jeff used warm colors and his hand-process to create stylized patterns that feel loose and fun, reflecting his own take on warm, sunny times at the beach.

Now a formidable freelance artist, Jeff's art work flourishes from a shared-space studio that is messy, loud and full of energy. He spends his days experimenting and working diligently on his life's work – his board within arm's reach – ready to drop everything and jump in the surf.

“Our featured timeline gives the stories behind our Heritage T-Shirt Collection – each a reminder of what it means to have the freedom of self-expression. After all, isn't that what Californian Good Vibes are all about?”

SUMMER SALES THE ACTIVE REVERSIBLE BIKINI TOP, THE ACTIVE PRINT 7/8 SURF LEGGING, THE ACTIVE LYCRA SHORT, SHIRTS Currently, you can get a good bargain, when you visit O’Neill’s website. Key pieces like

and many other products are available for a discount up to 50%.

Use your chance.

THE IMAGERY AND ARTWORK,

which characterizes the outfits and accessories, made O'Neill the iconic company that it is today.

www.oneill.com

THE PRECIOUS

JEWELS OF THE

BEACH

AGUA BENDITA

CERTAINLY,

mysterious legends unfold the fantasy of humanity from time immemorial. One of these myths led conquistadors, adventurers, and scientists into the deep jungle of Colombia.

For centuries, those people gave their lives – or, unfortunately, they took them from others - on the search for El Dorado, a secret place, built of pure gold and full of incredible treasures. Thereby, it’s so easy to find big treasures in Colombia, also today. Without any doubt, besides people and nature, a true valuable Colombian treasure is

AGUA BENDITA

COLOMBIA'S HEART & SOUL

THE CULTURAL VALUES AND ARTISTRIES OF VARIOUS CIVILIZATIONS

of our world are incredibly precious. Conquests, greed, fast pace, and mass production destroyed much. Others were forgotten by and by.

Therefore, it should be our heart’s desire to preserve the cultural treasures for future generations. Agua Bendita is young, playful, and refreshing. Headquartered in Medellin, Colombia, it maintains age-old traditions and values of its country as well as beyond. These traditional values and artistry inspire Catalina Álvarez and Mariana Hinestroza since 2003.

THE MOST MAGNIFICENT 'ABC'

AGUA BENDITA COLOMBIA

ALL ABOUT THE BRAND

CATALINA ÁLVAREZ AND MARIANA HINESTROZA are two friends who believed in the same dream. They got into fashion design without knowing that they would unite their talents to become the owners and designers of their own brand.

AGUA BENDITA

was born in a classroom; with pieces of fabrics and with their grandmother’s sewing machine. Their creativity awoke when they used those tiny fabrics pieces into the confection of swimming suits and garments filled with manual details and originality.

SINCE THE BEGINNING,

Catalina and Mariana unlearned what they have learned in their pattern and design classes, by taking the risk of creating unique pieces with new textures, fabrics, and silhouettes. Pieces that were different to what the market was offering.

PASSIONATE FOR THE HANDCRAFTED WORK

and influenced by their Colombian culture, Catalina and Mariana made their dream come true. At first, they designed in Catalina’s house and took their designs to a dressmaker so she could make the final piece.

BUT THE TIME PASSED

and one single dressmaker wasn’t enough for Agua Bendita. Both designers have always had a great sense of belonging for their country and they knew that Agua Bendita could be the place where many women could also achieve their dreams.

SO GRADUALLY,

they started to build a workplace for hundreds of women who make unique pieces that now thousands of women wear in more than 50 countries where Agua Bendita is present.

MARIANA HINESTROZA

is an athlete, she was a ballet dancer for many years and the discipline she learned from it led her to be a talented and structured designer. She has a strong character but an enormous heart that makes her want to help everyone she’s in the capacity to do so. Mariana’s son is Valentino. Catalina and Mariana share their lives as partners, friends, designers, and mothers.

CATALINA ÁLVAREZ

Catalina is a joyful, charismatic, and creative woman. Her life turns around creating collections with Mariana while she shares time with her two children, Valerio and Alegría.

INTERVIEW WITH CATALINA ÁLVAREZ

The very likable head of Agua Bendita was so kind to talk with us about work, passion, character, heart and soul as well as about the amazing Colombia.

The fashion industry is always in motion. Like the waves of the ocean, it goes up and down.

What has changed since the beginning of Agua Bendita and what were your biggest successes - or mistakes - until today?

Fashion is always moving forward and we, as designers, have to be aware of every single change. I think we need to act between fast fashion, with the capability of being able to work in a trendy and sophisticated brand, and our DNA: traditional handicrafts.

Today, we have to consider how our DNA can be maintained, while we have to spot and anticipate trends. It’s always a tightrope walk between the need to be always a step ahead and the preservation of our values. With respect to the social media boom and the new ways of communication, we have to communicate all the things that we are doing in the right way.

Your collections belong to the most beautiful ones on the market. What is your secret to create such an amazing fashion?

The secret is team work!!! But, I am not speaking about a conventional team... Our team lives and vibrates with the words Agua Bendita!!! For all of us, AB is our family and a part of our lives. Thus, every product is a part of each one of us. Nobody stands or works alone.

The common aim is to provide the best collections. This cohesion effects a good and unique

energy that the team puts into the complete production process.

Another differentiation is the manufacturing process, genuine manual work of hundreds of Colombian artisan women. Social Responsibility is closely linked with our DNA. The collection is full of artistic details. Is it not too valuable to go swimming with it?

We think that the valuable thing is the right thing. We need people to recognize all the hard work of hundreds of artisans: We have handmade pieces and we can’t forget that this is the biggest differentiation with the rest of the brands.

In accordance with your wonderful collections, you are always working with the most beautiful international models, like Bar Refaeli, Candice Swanepoel, Kendall Jenner, Rianne Ten Haken… and now with Megan Williams. Why did you choose them? How do you select and find the right model?

Of course, we love celebrities and women who are recognized all over the world. Agua Bendita is based in Colombia. The cooperation with international top models help us to make our brand international known. However, we are looking for the perfect women that fit with our DNA. So, we are fortunate that the best ones want to be with Agua Bendita.

BENDITA'S GIRLS OF PAST SEASONS

Recently, more and more new powerful and self-confident women conquer the Hollywood screens. Gal Gadot (Wonder Woman), Daisy Ridley (Star Wars), Cara Delevingne (Valerian), Sofia Boutella (The Mummy) etc. When you would have to choose one for your next campaign, who would it be, and why? Which popular person (in general) inspires you the most?

I love Josephine Skriver. for me she is the coming super model. She is young, feminine, sophisticated, and she inspires all the new generations. Furthermore, she is growing professionally very fast. For me, she is the next Candice Swanepoel!

Although your models come from South Africa, Israel, U.K., Russia, and other places, do they reflect the typical Agua Bendita DNA that is strongly influenced by Colombia? How would you describe the typical Agua Bendita woman, and how would you describe the typical Colombian girl?

I think the Agua Bendita woman is a true cosmopolitan. She could be come from Colombia or the rest of the world. The Agua Bendita women share a common thing. It’s the power of their beauty, their self-confidence, and the strength of their characters. These things make them famous. Obviously, they are successful because of many things, which make them stand out from the crowd. That are the real Bendita Girls.

How could you describe Agua Bendita with 5 words?

Colorful, handcrafted, international, trendy, vanguard, eclectic How could you explain your current collection in 5 words?

I could do it in one sentence: The sophistication of Agua Bendita keeping the DNA in every single detail!

Colombia is surrounded by two oceans.

Your name means “Holy Water”. What is the idea behind?

The name comes from a real authentic Colombian thing!! When we started, we put scapulars on our pieces, which represent amulets of good luck and faith. So, when I came to name our brand, we immediately knew that Agua Bendita was the perfect name for us!

Obviously, the collection is vivid and colorful. I see the ocean and the sky, the sun, and the beach. What is the idea of the current collection. Which place, who or what has inspired you, and how much of Colombia we can find within it?

CARIBBEAN DREAM Skyscrapers, traffic jams, paperwork, appointments, troubles, errands, bills, noise, insomnia, meetings, stress… STOP! BREATH. Watch the sunset falling into the sea, feel the sand beneath your toes, smell the fresh salty air, taste the flavors of sweet fruits and coconut water and listen to the rhythm of the tide and let the tropical music feed your soul.

Travel to our Caribbean Dream and get ready to feel the vibrant colors of summer embodied in unique pieces made with love and passion by hundreds of Colombian artisans that combine knitting, embroidery and beading with our original prints.

Agua Bendita invites you to embrace the fun, the beauty and the peace you can only find in the Caribbean… and if you can’t go, day-dream it with AB!

How would you describe your home land Colombia with 5 words?

Paradise – Colors – People - Happiness - Passion When international media report about your country, they deal mainly with its political or social problems. What, they should show instead of this, what we should know, and what are the most beautiful sides of Colombia?

People in Colombia are the best! Some examples: Shakira, J Balvin, Carlos Vives, actresses like Sofia Vergara, artists like Fernando Botero, Doris Salcedo, Beatriz González, Óscar Murillo…

Of course, swimwear brands like Agua Bendita *hahahaha* Additionally, so many more famous people, places etc. We are all coming from a country with so many difficulties. But, we just have all positive thoughts and we work very hard. I can say, we are all good people who want to succeed and take our country forward.

When you would have to leave Colombia for a while, what would you miss and what not?

We leave our country just for short periods, for holidays or for fairs! I hope we will never have to leave longer! Colombia is our life and the quality of life is the best here!

What would you miss regarding your business, and what you wouldn’t miss, when you would have to stop it for a while?

We had never stopped , but if I have to imagine it, what I would miss the most is the energy of our team! They are all talented, young and with the best vibes!

When we visit you and Colombia, what shouldn’t we miss?

You shouldn’t miss our food. It’s delicious!

Cartagena and its colonial architecture are amazing. Of course, the beach Providencia and its sea. Medellín and its mountains and flowers.

Finally, when you meet all the lovely people on every single corner, you will never forget the most passionate and loving country!

On the one hand, some Europeans consider South-America as a poor area. On the other hand, they aren’t willing to spent money for high-quality products. Moreover, they are very proud of getting a good bargain, or to buy cheap and unnecessary rubbish, which was mostly made under worst production conditions. How could you explain to those people the prices and value of Agua Bendita and your collection pieces?

I think our products talk by themselves. We always try to make people feel good. Furthermore, we try to visualize the good job we did. You can see it in every single hand-crafted detail.

While other companies try to hide their chain of production, you present your artisans on your website. Why, and what could you tell us about them?

They are the soul and heart of our company.

This is why we call them our AB Hearts. Without them, Agua Bendita wouldn’t exist. Because of them, our dream is a reality and so is theirs.

Behind each piece of Agua Bendita there’s a story, the one of hundreds of artisan women, that with their hands and love for their crafts, give our designs the hallmark of our country and the strength of our people.

Each time you buy a piece from Agua Bendita you are buying more than just a swimsuit, you are getting a unique piece made with an artisanal technique that has been passed from generation to generation between these Colombian women.

AB Hearts is a statement of our commitment to the women that make possible this company, and to our country because it is in our interests to improve the living conditions of these artisans that are the proof of how important it is to have empowered women to build industry and a more equal society.

How long do they need to produce one piece?

There are so many pieces and so many different ones! You can find pieces that need more than 8 working days. There are also very delicate special little things that never take less than an hour to be developed!

artistic masterpieces. It seems Agua Bendita preserves cultural as well as aesthetic values. Do you consider your designs as a part of your traditional culture?

Yes in fact, they are a little part of the multicultural esthetic of our beautiful country.

So, besides a good appearance and body feeling, it’s also about a good conscience when one wears an Agua Bendita piece? How or what women should feel, when they wear an Agua Bendita outfit?

Confidence! Everyone will notice and admire you when you wear Agua Bendita. Thus, you have to be confident about yourself!

In contrast to the fast-fashion, your collections aren’t just seasonal items but timeless

Your beautiful collections attract attention internationally. Would you say that you are a kind of ambassadors of Colombia’s culture?

We want to be Colombian ambassadors, and we want to show to the world how beautiful Colombia is and how amazing the people are.

We are just a tiny part that shows all the creativity, tenacity and passion that exist in Colombia.

Do you agree with me, that fashion is a powerful transmitter, e.g. to spread cultural or ethical values in an effective way? If so, what would be your biggest goal, and what would you love to achieve with your fashion in that way?

Yes, we always want to communicate the importance of social responsibility. This world is crazy and lots of bad things are happening.

Small good actions by thousands of people and companies will help to make this world a better place.

and what could people do, when they love a piece from a past collection? Are there some key-items, which are never out of stock?

We keep silhouettes but we change prints because we need to reinvent ourselves each season.

People fall in love instantly when they see your collections. But, they are handmade.

How can you meet the demand, when it increases internationally?

We have a rigorous demand planning method.

We predict ahead and prepare ourselves. So In accordance with the market, you create we can have the correct amount of offers in two collections per year. Why is it necessary the market.

Colombia is certainly one of the most beautiful countries. But it has been also affected by the longest civil war on earth. For more than 50 years, violence was a part of the everyday life. Since some months, there is a real hope of peace. You belong to the young generation. How much affected the problems your personal life, and your work?

I believe all these problems just made our generation commit stronger with our country and our people. We got tired of living in a country that has suffered poverty, corruption and violence for many years and we are using our talent and energy to create a better Colombia. This is my personal commitment and this is what we all do in Agua Bendita.

Since 2003, Agua Bendita conquers the entire world in a peaceful, loveable way. What are your hopes for the future of Colombia, Agua Bendita as well as you personally?

We just want to work for a better Colombia and by a better Colombia, we mean, a country that lives in peace, that provides equal oppor-

tunities to its people without discrimination and that is concerned about its environment.

Agua Bendita, should continue exporting the Colombian talent to the world while creating more and more local employment. And for me, just see my children and future grandchildren grow in a better Colombia.

IMPRESSED? READ MORE ABOUT THE HISTORY OF AGUA BENDITA

Agua Bendita started in 2003 as a swimwear brand that was sold to their friends and families. Their first workplace was Catalina’s house. The artisan markets where a great opportunity for Agua Bendita to get a name on the market and get new customers.

2005 WAS A GREAT YEAR

for Agua Bendita and the first time, when Catalina and Mariana presented the beautiful designs on a runway. Step by step, from the opening of their first store to the first attendance on an international fashion fair, AB became more recognized. came with the participation in Agua Bendita’s first international fashion fair.

THE SUPRA-REGIONAL BREAKTHROUGH IN 2007 AGUA BENDITA

presented for the first time their collection in Colombiamoda, one of the most important fashion fairs in Colombia. This same year, Catalina and Mariana accomplished one of their dreams, when their swimsuits made appearance in Sports Illustrated with the models Marissa Miller and Bar Refaeli.

IN 2008 CUSTO BARCELONA,

invited the committed talents to open his Colombiamoda closing runway show. One year later, in 2009, they took the next big step. With the vision of conquering the international market and take Agua Bendita to millions of women around the globe, top-model Candice Swanepoel became the face of the 2010 campaign, “Heavenly Delights”.

WITH THIS CAMPAIGN,

Catalina and Mariana realized how important it is to present campaigns with fashion icons that are known globally.

THUS, THEY DECIDED, TO PRESENT NOT ONLY ONE MODEL,

but two within their next campaign. So, Candice Swanepoel and Bar Refaeli were the beautiful faces of the 2011 collection “Go Round”. Alongside Bar Refaeli, the amazing Rianne Ten Haken became part of the Agua Bendita team. It was a really special and breathtaking campaign that shared Agua Bendita’s vision of a world were cultures mix and boundaries are eliminated to embrace a place for everyone. It was wonderful, and still to see in VALEUR #11 in the online Archive.

IN 2012,

it was time to take a new step. Catalina and Mariana decided to launch a lingerie line. Besides this big launch, they also accomplished another dream. They did a runway show in the Mercedes-Benz Fashion Week, one of the most important swimwear fairs in the world.

TO CELEBRATE THE 10 ANNIVERSARY, TH

Catalina and Mariana felt that they needed more than just one international model. Hence, they presented three global icons.

Candice Swanepoel, the beautiful model from South Africa, the sensual Portuguese Sara Sampaio, who was the face of the second lingerie collection, and the sweet and charming American, Kendall Jenner. The collection was inspired in all the activities that the AB women like: traveling, shopping, doing exercise and going to party.

2014 WAS THE YEAR,

when a Bendita Girl came to Colombia for the first time! For the “Exotic Journey” campaign, the Russian top model, Irina Shayk, came to Cartagena. “We were truly happy that for the first time, one of our favorite models could come to our home.”

AGUA BENDITA

has always sought to cross borders and to reach all the women around the world. Since 2015, the brand has presence in more than 50 countries worldwide including China.

2016 2017

was opened with “Rock the Summer�. Rocky Barnes, the model for this campaign has had the fortune to combine her love for fashion and travel, and that is why she represents perfectly the AB girl. will bring a new amazing collection, this time with the stunning Josephine Skriver. VALEUR will report about this collection in issue 28.

THE AGUA BENDITA STORY WILL BE CONTINUED...

WWW.AGUABENDITA.COM

FROM A PASSIONATE

SAMBA SAND

TO BRAZIL'S

BEACHES RIO DE SOL

Is there another place in the world that stands more for the pure zest of life than Brazil? Here, midst tropical climate, the sun isn’t shining only in the sky, but also in the hearts and minds of the people. It’s reflected in the mentality and appearance of them, as well as in their fashion. A label that reflects the attitude and spirit of Brazil in perfection is

RIO DE SOL

RIO DE SOL

is a fashion swimwear brand created in 2005. The brand arose its inspiration from the Brazilian culture and offers to the women the shades of summer.

THE DESIGNS

reflect the lifestyle of Brazil, from samba to fine sand beaches. The city of Rio de Janeiro and its carnival beat to the samba rhythm.

IN FACT, RIO DE SOL

transcribes all the energy and the liveliness of the music rhythms in fashionable forms. Cuttings are realized to fit your curves and suit you best!

MOREOVER, RIO DE SOL

brings the women all the heat of the Brazilian sun.

Brazil is a country where people are warm-hearted and friendly.

“This is why we wish to be close to you and to be capable of answering your needs and your requests.”

IN FACT, THE RIO DE SOL COLLECTION

is designed for dynamic and joyful women who are going to take advantage of the sunshine.

THEY ARE YOUNG AND CHEERFUL WOMAN,

who enjoy the sunshine and the beaches. Always focused on enhancing a woman's natural beauty with colorful prints and quality products, Rio de Sol continues seducing women all over the world. The women who want to wear a «little piece of Brazil».

“More and more women of the whole world choose Rio de Sol’s sensual cuts and the radiant colors. Actually, we wish to bring you these cheerful and radiant colors which are present in our landscapes. Our creations are made to dress your skin velvety by the summer sun and to suit you at best.””

“More and more women of the whole world choose Rio de Sol’s sensual cuts and the radiant colors.

Actually, we wish to bring you these cheerful and radiant colors which are present in our landscapes.

Our creations are made to dress your skin velvety by the summer sun and to suit you at best.”

BRAZILIAN INSPIRATION

Hence, when you wear a Rio de Sol swimsuit, you wear also a piece of Brazil that makes you feel more attractive than ever!

This could be taken literally. Present on the swimwear market since 2005, the company invested in equipment, machinery, and human resources in their own country. Therefore, Rio de Sol is 100% made in Brazil.

WITH ITS OWN FACTORY

of an area of 3000m² the company remains focused on the development on-site. The entire manufacturing process, from creations of swimsuits to production, is realized in the factory in Rio de Janeiro. The industrial park of Rio de Sol is composed of electronic and pneumatics sewing machines operated by a staff committed to their work.

RIO DE SOL ABOUT SOCIAL CARE

“Rio de Sol believes that happy people make a better firm. We value our employees. Our team benefits from a welfare program: a food aid, a help for medical follow-up and the dentist, as well as scholarships.

WE MOTIVATE HEALTHY WORK HABITS.

Indeed, we promote the use of protection equipment and periodic exams of prevention. also has the possibility of a flexible schedule and benefits from advantages enabling them to have leisure activities.

OUR TEAM

WE WANT TO MINIMIZE

our impact on the environment by reusing the rainwater, reducing the waste, recycling materials and making the donation of residues of the production to the local community that produces craft.

OUR CHALLENGE is to find a balance within the demands of a competitive market. We need to reduce costs and increase the quality standard.

MOREOVER

we have set up responsible procedures of management to answer the need for a sustainable development.”

BRAZILIAN BIKINI SHOP AN ECLECTIC MIX THE ADVENTURE BEGAN IN 2008

Rio de Sol is available in the Brazilian Bikini Shop, of designs and talented designers.

with the marketing of a unique brand of swimwear, "Rio de Sol", soon adding the "Grendene" group, renowned for its flip-Aop brand, "lpanema". The team spent a lot of time in Brazil to meet artists and designers. Furthermore, to identify emerging trends, they visited workshops and local markets where everything was hand-made.

IT'S THESE EXPERIENCE

that gave rise to the musthave pieces found on the site, including brands offering entirely handcrafted or environmentally responsible items such as "Mishky" bracelets and the all-mesh designs of "Cecilia Prado".

THE TEAM

is also committed to discovering fresh and fashionable high-quality brands, particularly those from Colombia. Their goal is to offer the largest and most complete selection of swimwear and accessories inspired by the latest Brazilian trends.

THE SITE HAS WITNESSED

the birth of Hipanema bracelets, selecting models from their first collection. Brazilian Bikini Shop was also the first who sold these collections to other countries.

TODAY,

approximately fifty Brazilian and Latin brands, including world-class brands such as Havaianas and Despi, trust Brazilian Bikini Shop to represent them and to offer their collections to 120 countries.The site has witnessed the birth of Hipanema bracelets, selecting models from their first collection.

Brazilian Bikini Shop was also the first website to sell the brand abroad.

WWW.BRAZILIANBIKINISHOP.COM

BRAZILIAN STYLES FOR A COLORFUL

SAMBA

FEELING IPANEMA

CERTAINLY,

the most Brazilians have Samba in their blood. But what to do, when you live far away? No problem!

The buoyant Brazilian lifestyle comes to you in form of cheerful and colorful collections presented by

IPANEMA

AFTER THE SUCCESSFUL LAUNCH

in 2016, Ipanema Beachwear shows this summer an advanced, comprehensive collection. Around 75 styles, divided into eleven series, make the wearer a real Ipanema girl.

THE SOUTH AMERICAN INFLUENCE

already apparent through the colors of the collection. While green and blue combinations are reminiscent of the flag of Brazil, different turquoise tones evoke to the color spectrum of the sea. The styles in intensive yellow and orange versions reflect the entire blaze of color of a sunset. Additionally, discreet black and white looks take up the pattern of the seafront of Ipanema. The tropical motives remind of the rain forest, and very colorful styles reflect the joie de vivre of the Rio Carnival.

ALTHOUGH,

a trip to Rio and its Copa Cabana is certainly always a beautiful experience, there is no need to do it to look good in Ipanema Beachwear. The young and fresh pieces create a bit of Samba everywhere.

THE TOPS AND PANTS OF THE BIKINIS

are the focus of the collection. They can be combined freely.

Besides classical pants cuts, slim Brazilian briefs, saucy panties, and refined thongs are available. Within the range of tops bandeau-shapes play an important role. The triangle- styles and shell shapes create a beautiful décolleté, while lovingly placed ruffles, ribbons and lacings provide a wow-effect.

WHILE SWIMSUITS AND MONOKINIS

present themselves with a bit more fabric but not less exciting, the extravagant cuts ensure a perfect fit as well as surprising insights. This collection isn’t only a true eye-catcher on the beach or at the swimming pool. Thanks to figurehugging dresses, cropped-tops, short skirts and practical, color-coordinated Bandanas, all collection pieces can be combined perfectly among each other as well as with the summer clothing.

www.ipanemausa.com

SUN BELOW BRAZILYOUR

THE TROPICAL OF

FEET

HAVAIANAS

Its summer time and the sun create a cozy feeling. It seems that problems disappear and life becomes easier. After long working and school days it’s time to free our feet. Therefore, take off your shoes and put on your

HAVAIANAS

THE NAME HAVAIANAS

is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw.

The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable.

A MISHAP LEAD TO GLOBAL SUCCESS

While sold directly from the vans of the salesmen in the early years, Havaianas is a global player today. Certainly, everybody owns at least one of these cult sandals. As so often in real life, a mishap caused the great breakthrough in 1969. Because of a production error, a batch of green Havaianas were produced. Before, they were traditionally available only in white and blue. However, the green sandals were a resounding success. The reaction was so positive that Havaianas seized the opportunity and started producing brown, yellow and black pairs.

HIPPIE MOVEMENT

The 70’s hippie movement of love and peace and purging of your excess materials helped to move Havaianas even further as youngsters and those more political in Brazil joined the movements wearing Havaianas of course.

THE ORIGINAL

Even in the 70’s people were already trying to copy Havaianas. To reinforce the premium benefits of Havaianas flip flops, Havaianas launched the slogan “Protect yourself from phonies Havaianas – the real ones. They don’t lose their shape, don’t smell and the straps don’t come loose.” Even today the claim is still valid, when more and more people prefer to buy cheap copies, full of chemicals, which last two weeks.

A COLORFUL BASIC

Havaianas officially became a fundamental part of Brazilians’ lives. With the time, millions of pairs of Havaianas were sold each year and Havaianas became already a basic for all Brazilians. In fact, they were even listed by the Brazilian government in a list of fundamental products to control inflation, just like rice and beans. In the 90’s, Havaianas launched new styles and their highly coveted printed patterns. Step by step the color range of the “Top” style was expanded. Today, its available in 15 different colors.

THE SUMMER STYLES

SANDALS ON THE RUNWAY

Of course, it was the most innovative designer of the last decades, Jean Paul Gaultier, who showed Havaianas on the catwalk in Paris in 1999. It was the start of several cooperation with the biggest and greatest brands and designers from around the world.

The birth of Havaianas Special Collection further marked Havaianas place in the world of high end fashion. The Special Collection Havaianas feature exclusive details such as crystals and metal meshes which are hand-sewn by artisans in Northeast Brazilian. They are truly a unique and sophisticated collection expertly crafted by Brazilian hands.

SLIM STYLE

Arriving on the scene for the first time is the Havaianas “Slim” style. With a thinner and more delicate strap, women everywhere immediately fall in love with this timeless style. While Brazilians can wear Havaianas all year round, some others from different countries are not as fortunate. With that in mind, Europe launched the Havaianas Soul Collection – a range of casual sneakers and espadrilles with “Havaianas’ soul”, the rubber flip flops, translated into the sole of the shoes.

SOCIAL RESPONSIBILITY

In 2004, Havaianas started a partnership with the Brazilian ecologic research institute called IPÊ whose overall mission is to help the conservation of species in the Brazil’s natural environmental – many of which endangered, such as the Black-Faced Lion Tamarin, the Maned Wolf and the Blue Macaw. Through the creation of custom flip folps, Havaianaas donates 7% of the sales directly to IPÊ to preserve Atlantic Rainforest, Amazonia and Pantanal.

Havaianas CI helps preserve the Brazilian ocean and fauna. Seven per cent of the revenue from Havaianas CI sales will be donated to Conservation International a organization that develops scientific researches to preserve Abrolhos' sea.

THE NATURAL HABITAT OF A PAIR OF HAVAIANAS IS THE BEACH.

And the beach, the sea, the summer and all the amazing things linked to this great time of year all appear in this year Summer 17 collection.

THE ESPADRILLES RANGE CONTINUES TO GROW

New colors and materials for 2017.

And a brand-new style Origine Slim for women with a slimmer shape and sole, and optional tie accessory.

NEW FOR SS17!

The Allure sandal with adjustable closing and embellishments. And 5 new colors of the ever popular You heeled model.

watch the video

WWW.HAVAIANAS-STORE.COM

MADE WITH

LOVE

ARTISANS

TOWARDS GIFTED

ACCESSORIZE

It should be a standard but it’s still a rarity today; the better the relation between people, the bigger their motivation and creativity. The brands which understand to use that powerful combination are able to present amazing masterpieces and unique products. One of them was first born in 1984 with its debut store opening in the Piazza, an old fruit and vegetable market in Covent Garden, London. Since then, it acts with responsibility and respect towards artisans. It’s called:

ACCESSORIZE

ALLADIN'S CAVE

The idea of a standalone accessory concept was born inspired by Peter Simon’s trip to Les Halles, Paris. While Simon’s was wandering around the area, he discovered a small selection of stores selling fashion jewelry that customers could pick up, touch, and try on while browsing – a relatively unseen concept in London in the early eighties.

From the very beginning, Accessorize was an Aladdin’s cave of artfully arranged displays, tables and stands, so customers could interact with products in a brand new way.

Having made its mark as a one-stop shop for vibrant and fashion-forward accessories across all categories, the first Accessorize was quickly followed by stores in London’s Carnaby Street, Norwich, and Manchester. Since then, it has built on its home-grown success with around 900 stores worldwide.

ACCESSORIZE

is devoted to bringing a vibrant, eclectic mix of inspirational fashion accessories that customers can’t resist.

THE TEAM

has fun accessorizing the world. They have a passion for print, color, and those little design details. Accessorize has a unique take on the latest trends – and let’s not forget about its playful British twist. Designed in London, Accessorize sources globally and believes in quality, offering products at guilt-free prices.

ACCESSORIZE DO IT

because the team loves that feel-good moment when that perfect accessory makes your outfit, expresses your style or simply makes you smile.

THE DIFFERENCE

The Accessorize team believes in the positive, empowering, life-changing power of trade rather than aid. They want to do right by the people who make their beautiful things. As a founder member of the Ethical Trading Initiative (ETI), Accessorize has been at the forefront of driving sustainable improvements in working conditions and livelihoods wherever we do business. But that’s not all. Each year, the Monsoon Accessorize Trust (founded in 1994) supports life-changing projects in income-generation, healthcare and education for over 10,000 women and children throughout Asia.

DISCOVER SOMETHING EXTRAORDINARY

Handcraft has always been at the heart of Accessorize activities. Helping to sustain age-old handcraft techniques and traditions, the beautiful ARTISAN collection showcases truly wonderful work by skilled craftspeople across Asia.

WITH RESPECT TOWARDS ARTISANS

Accessorize, is much more than a label. Often denoting up to 20 or more hours of hand-work on a single piece, ARTISAN signposts the brand’s commitment to sustaining traditional craft techniques as well as creating livelihoods.

MOST ARTISAN PIECES ARE HAND-CRAFTED

by a suppliers’ networks of skilled craftspeople. But, each season, Accessorize also selects some ARTISAN pieces to be made with the charity partner SEWA Embroidery Centre in Delhi, which provides employment and support for disadvantaged local women. In all cases, ARTISAN helps sustain, nurture and cherish age-old hand-work traditions – ensuring that the skilled craftspeople are properly rewarded for their wonderful work.

B D is for BATIK a distinctive handprint technique that uses wax to prevent dye from penetrating areas of cloth. It can be repeated over and over again to create complex and colorful patterns.

is for Dip-Dye – an age-old technique that involves handdipping fine fabric in dye to create highly distinctive graduated light-to-dark or contrast color effects.

A-Z OF ARTISAN

THE

“Well, make that the B, D, E, H and T of Hand-Craft techniques we sustain, nurture, and cherish…”

E

is for Embroidery & Embellishment.

Accessorize’s ARTISAN range showcases a variety of intricate techniques from traditional kantha, aari and mirror work to shimmering crystal and sequin decoration.

H

is for Hand-Block Printing. In this complex technique, a pattern is built up by using a succession of hand-carved wooden blocks to apply each individual color.

Energetic and creative, the campaign presents the key themes for the brand across beach, holiday, festival, and occasion wear. The summer collections of Cabana and Belize – think embroidered bikinis, pompom trimmed kaftans, stacks, and layers of colored beaded jewelry – take centerstage in the campaign, both in picturesque beachscape settings and vibrant tropical scenes with parrots keeping the model company.

A pared back and natural look is seen for festival season across dark sandy dunes – featuring crochet dresses and bikinis, statement ethnic stone necklaces, hippie head chains and aviator sunglasses. In addition to the main imagery, the campaign also features a selection of documentary shots plus two videos.

The collection is available in stores as well as online.

WWW.ACCESSORIZE.COM

accessorize'S global high summer campaign was shot

by Victor Demarchelier, the youngest son of legendary fashion photographer Patrick Demarchelier.

Effortlessly capturing the balmy essence of summer in exotic Hawaii, the campaign features Austrian model Nadine Leopold, styled by EXIT Magazine Fashion Director, Sam Ranger.

BAGS EXCHANGE & PRESERVE

FOSTER INTERCULTURAL

WORLD ABURY

Photographer: Suzana Holtgrave Model: Monika Hirzin

CRAFTS

Certainly, there are many people who consider fashion just as a superficial supplement to our daily lifestyle.

Probably, there are not less persons, which love the challenge to outdo their friends with the newest bargains.

However, correctly used, fashion is much more. It has the power to unite cultures, and to help people in need. A label that is pioneering the fashion industry by combining traditional, old world crafts with avant-garde designs creating a new luxury style that fosters intercultural exchange while preserving world crafts is

ABURY

ABURY,

does this by bringing together designers with traditional artisans from remote and inspiring cultures, creating a timeless and authentic luxury. The story behind each product is transparently told on the blogzine

WWW.ONEOFAMIND.NET

THE ABURY DESIGN EXPERIENCE

is an annual contest in search of emerging designers, to create an accessory capsule collection using traditional crafts knowledge from different cultures. Winners will receive a travel and production budget up to €5000 and will spend up to three months in a craft community. After Ecuador (2015), Morocco (2016) it is Ethiopia in 2017. Designers will do workshops with the artisans on quality management and design and create their own capsule collection with local artisans. The collections will be marketed and sold under the name of ABURY and the designer. 50% of the profits will be re-invested in education projects in the respective countries.

THE ABURY DESIGN EXPERIENCE

is an annual contest in search of emerging designers, to create an accessory capsule collection using traditional crafts knowledge from different cultures. Winners will receive a travel and production budget up to €5000 and will spend up to three months in a craft community. After Ecuador (2015), Morocco (2016) it is Ethiopia in 2017. Designers will do workshops with the artisans on quality management and design and create their own capsule collection with local artisans. The collections will be marketed and sold under the name of ABURY and the designer. 50% of the profits will be re-invested in education projects in the respective countries.

WINDOWS AND DOORWAYS THE NEW COLLECTION BY ABURY

... is a result of the second ABURY Design Experience (ADEx): The “Windows and Doorways” Collection was created by Canadian designer Adam French in cooperation with Moroccan artisans in Marrakech. An exciting collection that manages to combine geometric shapes and striking colors with high quality and functionality.

Business Bags with a strong potential to grab anyone’s attention!

ADEX 2016 WINNER ADAM FRENCH

lived and worked for two months with local craftspeople in Marrakech:

“With the passion and creativity that seem to swell from every corner of the city, I feel confident I can succeed.”

The result is called “Windows and Doorways”. This collection named "Windows and Doorways" was inspired by the multi-faceted composition and shapes that would open doors to the warm spirit of the Moroccan culture.

Having worked with skilled artisans in Marrakesh, Adam French has created a collection of bags that are strong in functionality but also resonate with the charm of traditional Moroccan craft techniques, fair trade production and locally sourced materials such as high-quality genuine goat leather. The lines it features are common place, decorating a vibrant city full of people going about their daily lives. For the designer those lines are symbols for looking into an exotic land and culture to find that their dreams and struggles are mirrors of our own.

THE COLLECTION

consists of five bags, handmade from high-quality goat leather. The name is reflected in the lines of each individual product: By taking a glimpse through the windows and doorways of the houses, the shops or the mosques, one can assume that some dreams and problems of a foreign population such as the Moroccans are just the same as ours. The cultural exchange that defines the ADEx is clearly visible in French’s design.

ANOTHER FEATURE

of the collection is its great functionality that is seen in a practical interior consisting of open and closable pockets.

The Asmaa Bags with their striking color combination in purple/orange are the perfect business bags for your laptop or tablet, which become a stylish fashion accessory after work.

“I remember the day I met Miloud and Nabil. I was nervous, but more excited to meet the craftsmen I was going to work with. Despite the language and culture barriers, the value of workmanship and the joy in creating brought us together. When it was time to come home, I said goodbye to people who's futures I cared about, they were no longer my work colleagues, they had become my friends.” Adam French, ABURY Design Experience 2016 Winner

THE RABBIA TOTE BAGS

in camel are timelessly suiting any outfit, and the clutch of the same color can be easily clipped on into the shopper.

THE COLLECTION’S BAGS

include the Rabbia Camel Leather Shopper Tote Bag and the Rabbia Camel Leather Tote Bag, the Rehana Camel Leather Clutch Bag, as well as the Asmaa Purple Leather Business Bag and the Asmaa Purple Leather Mini Bag.

WWW.ABURY.NET

FASCINATING SILHOUETTES & INNOVATIVE

DETAILS GUESS

THE FOOTWEAR COLLECTON the season to the foot.

brings the most important trends of

THE FLOWER ORNAMENTS

and fringes on sandals, as well as the wedges and sneakers create a trendy boho-chic, while the models with lace and cut-outs reflect Caribbean energy, highlighted by bright colors.

INDISPENSABLE FOR PARTY LOOKS

with WOW effect are the glittering lace-up sandals in sensual nude tones. Further trends of the season are Espadrilles and clogs with rhinestones in dazzling colors, as well as elegant, flat sandals with rivets and rhinestones. Last but not least, the details in metallic leather are a true eye-catcher.

In this summer is characterized by fascinating silhouettes, innovative details, and exceptional structures in form of handbags and shoes designed by

GUESS

THE NEW IT-BAGS

of the season combine clean, elegant lines with striking elements such as rhinestone - and metal applications. The playful patterns and Emoji-inspired prints characterize the Pin-Up Pop line.

THE CULT BAG CATE

unites a glamorous animal print with a retro feeling. The romantic floral motifs and delicate colors of bestsellers like the bag model Isabeau are in direct contrast to the rock-like appeal of the other models.

Skillfully, the collection combines pastel tones with summer colors and pop-accents.

THE REVERSIBLE TOTE-BAG BOBBY EVERY MODEL THE HIGH-QUALITY LEATHER BAGS

consists of double-sided grained materials, which put elegant details like diamond quilting, cartoon applications and ornamental seams in the spotlight. is available in rich new colors. of the Luxe Collection easily enhance every outfit. With its original color scheme and metal details, the model Paige signals an elegant sense of style.

THE GUESS UNDERWEAR & BEACHWEAR COLLECTION

For the first time in the history of the brand, GUESS presents an underwear and beachwear collection, which comes on the market worldwide.

WEST COAST CHIC

This line is inspired by the Coachella Festival in the California town of Indio. Here, the hippy-appeal of the 70s is still alive. Every year, it-girls, celebrities, and VIPs meet each other in casual outfits. The same energetic and free spirit characterizes the maxi dresses, kaftans, and sarong pants. They are made of noble, light summer fabrics like muslin and georgette, which embody a casual relaxed boho-chic. Earthy, warm desert tones represent closeness to nature. They are complemented by strong patterns in different shades of blue.

CARIBBEAN DREAM

Bright colors and exotic flower patterns let the georgette dresses and beachwear shine in the beauty of the Cuban tropics. From the beach to the bar: flowing dresses and tunics, worn simply over a bikini, create a great figure here and there. Ultra-feminine maxi dresses in trapeze-style provide the seamless transition from the day into the summer night.

An elegant remake of the style of the 50s are the playful ruffles on bandeau bikini tops and dresses as well as styles made of clear, decorative textiles in form of vintage silhouettes.

GLAM RULES

The bright, 1980s inspired color palette gives this collection theme a true pop-glamour. As contrast, timeless black highlights the sex-appeal of cuts and silhouettes. Key elements such as lace details and gold accessories ennoble the fashionable swimsuits and bikinis, often in combination with animal prints and logo patterns in the All-Over look.

WWW.GUESS.NET

THE

LOVE OF

RISK ANDRES SARDA

the hottest summer trends seen at the Mercedes Benz Fashion Week Madrid part 1

PHOTOS: UGO CAMERA/IFEMA

Creativity, excellence, new materials, the love of risk taking in design and the desire to surprise are the main attributes that define the product style at

ANDRES SARDA

THE SPANISH BRAND

was the first who appeared on the catwalk of the 64th edition of MBFWM. The designers belonging to the Spanish Association of Fashion Designers (ACME).

ANDRES SARDA

is inspired by the effervescent and avant-garde city of Barcelona. The brand celebrates a type of femininity that is free and triumphant.

ANDRES SARDA

presents its collections on the GaudĂ­ Barcelona and Madrid MBFW catwalks since 1996. On these occasions, the press and the public are immersed in an oneiric experience resulting from a masterful combination of stage design, music, and handcrafted garments.

THE ANDRES SARDA SHOWS

have become the most sought for events of the Spanish fashion scene.

MYSTERY, SENSUALITY

, and the magic of Mediterranean beauty are the attributes that define best ANDRES SARDA today. This exclusive brand celebrates a type of femininity that is free and triumphant, underlining the elegance hidden in the inner personalities of women.

E DR AN

W. W W

OM

.C DA AR SS

NOTHING WHAT IT

IS

SEEMS

AGATA RUIZ DE LA PRADA

PHOTOS: UGO CAMERA/IFEMA

The funniest fashion show of the year showed us a perpetual summer, where nothing is what it seems. Surrealism returns to the MBMFW by the guiding hand of

AGATHA RUIZ DE LA PRADA

Agatha Ruiz de la Prada (born in Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Berlin, Madrid, and Barcelona. The Agata Ruiz de La Prada Summer 2017 collection consists of bathing suits in every color and more. From ‘wearable’ pieces to surrealist abstractions – a wide range of creative art work were seen on the runway.

LIKE A MIRAGE

that will take you from ultraviolet to infrared, emerging out of the oceanic waters — (ingeniously crafted by Naturf, new licensers of Agatha Ruiz de la Prada) — the summer collection brings freshness, cheek and lots and lots of funkiness.

FLOWERS, CLOUDS, COLORS,

the whole of nature, will be at our disposal to transport your imagination several levels above reality.

Agatha Ruiz de la Prada starts with the unwavering strides of her comfortable commercial collection, the Amazonian models that strut out of the electric blue emanating shocks of positive energy. Impeccable little outfits for the beach, accompanied by maxi-sized handbags and nifty water bottle carriers in artificial grass, will come out in close succession to the Pet Shop Boys’ anthem ‘Happiness’, an apt reference to the infectious joy oozing from their every pore.

WWW.AGATHARUIZDELAPRADA.COM

THE PICTURES SHOW THE RUNWAY PRESENTATION AT SPAIN'S MAJOR FASHION EVENT, ORGANISED BY IFEMA, THE MERCEDES-BENZ FASHION WEEK MADRID

FRENCH TO WAY BE SEXY

THE

ETAM

It’s barely conceivable, the trend-setter and strong advocate of the typical French joie de vivre and «Je suis sexy» attitude celebrates its 100th birthday this year

ETAM

Everywhere outside of France, ETAM is championing French Liberté and the French way to be sexy, with the objective of becoming a world’s gold standard in lingerie.

WITH ITS SPRING-SUMMER COLLECTION 2017,

the French lingerie label etam unchains body and soul and hence not only celebrates the “French liberty” but also the 100 years anniversary of the lingerie label. More than 80 of the world’s most beautiful models were booked to reverently celebrate this occasion.

Gracefully they stride along the runway, wearing seductive bras, lovely lace underwear and sexy straps. The show at Centre Pompidou in Paris is split into five scenes that all have a different motto: „Je suis sexy“ presents a provocative latex and leather mix that coquets with translucent lace in order to highlight the sensuality.

„JE SUIS CHIC“

is inspired by the French Chic of the 1920s, as well as characterized by its beaded lace and soft, romatic pink.

EMMA ROBERTS IN VINTAGE ARMANI PRIVÉ

TARELL ALVIN MCCRANEY

„JE SUIS DIVINE“

takes us back to the studio 54 of the 1970s with gold and black and small Swarovski crystals.

COMPOSER AND WRITER JUSTIN HURWITZ, NOMINATED

BY THE ACADEMY FOR BEST ORIGINAL SCORE

„JE SUIS JOYFUL“

is an homage to the French lifestyle, a tribute to the classy and charismatic woman, having fun and who doesn’t take life too serious.

WWW.ETAM.COM

Text: etam � beautypress Photos: etam

SEXY

AND EXTRAVAGANT

SUNSET GLAMOUR SKINY

Fine, high-quality swimwear materials, structured Jacquards, sophisticated color tones in combination with prints in a batik- and ethno-look, sexy and extravagant and perfectly combinable with the matching beach cover-ups characterizes the Sunset Glamour Collection presented by

THE SUN & FUN COLLECTION

SKINY

has surprises in store this season thanks to its wide range of summery designs. The key color of the season is bright red, perfectly showcased in the Ocean Love basics line.

TROPICAL FLOWER AND LEAF MOTIFS

as well as graphic tribal prints are newly interpreted. The leading roles are played by a mix of up-to-the-minute black and ivory as well as bright neon shades.

PLAYFUL CROCHETED INSERTS AND LITTLE TASSELS,

stylish cut-outs and cool patchwork elements give the collection that certain something. Key styles include the high-neck top and the highwaist panty from the Bam Bam series.

WITH THE SUNSET GLAMOUR COLLECTION,

Skiny offers a premium selection of high-quality materials, extravagant cuts, refined designs, and sophisticated accessories. The collection’s color scheme – black and ivory and olive green – harmonizes perfectly with the colors of the new Summer Loungewear Collection.

THE CLASSIC BLACK-AND-IVORY BATIK PRINTS,

jacquard designs in tribal patterns and the understated rosé-gold foil print are right on trend. Extravagant details have been added through the macramé look on the front or back of some bras, the jacquard elements and the satiny fabrics with and without lurex.

ONE HIGHLIGHT SERIES IS MONSOON.

The styles can be worn on both sides – either in black or in a sexy olive tone. The ultimate eye-catching pieces from this series are an edgy high-neck top with tantalizing cut-outs and a trendy midipanty. Of course, the collection also features one-piece suits. The Sunset Glamour Collection offers two sexy swimsuits cut low in the front and the back.

MONSOON

MARRAKESH

A high-quality jacquard fabric, an ethno-design in trendy black and ivory colors and striking cuts play big roles in the Marrakesh series of the Sunset Glamor Swimwear.

THE HIGH QUALITY JACQUARD FABRIC,

the rose-gold accessories that sometimes adorn the tops of the straps and sometimes adorn the sides of the bottoms, ensure special notice in addition to the elegant ethno-print. The style highlight is a retro style bandeau bra with seductive neckline, fixed padding and detachable straps. A padded bra with plunging neckline with a halter neck, a Brazilian brief and a panty complete the series.

HONOLULU

Blue-white striped jacquard, a light crepe effect and crochet details in neon pink lend the new Honolulu swimwear series a distinctively youthful and summery look. The series offers a

BANDEAU BRA WITH REMOVABLE PADS

and detachable straps. The eye catcher is a neon pink crocheted insert in the middle of the front.

This element also refreshes the look of the padded bra with halter neck straps. have the crocheted insert placed on each side.

THE BIKINI BRIEF AND PANTY

HONOLULU

SAHARA

The premium Sahara swimwear series dazzles with an ultra-soft microfiber fabric with an extravagant batik look and sophisticated accessories in macramÊ style – pure glamor.

SAHARA

AFRICAN TRIBE

the complete collection on

WWW.SKINY.COM

WITH ATTENTION TO DELICATE DETAILS

VERY

LINGADORE BEACH

WELL-KNOWN

for an attention to detail that is also expressed in the swimwear collections: Each range with lining in a matching color and finished with selected accessories such as bows, beads, rings, and twisted cords are characteristic of

LINGADORE BEACH

THE ATTENTION TO DETAIL NEW SWIMWEAR COLLECTION.

also comes forward in the Each range has lining in a matching color and is finished with selected accessories that is so typical of LingaDore Beach Collection: bows, beads, shells, buttons, buckles, and twisted cords.

THE WIDE-RANGED LINGADORE BEACH COLLECTION CONTAINS 13 BRAND-NEW RANGES FOR SS17. WITH A LOT OF NEW FEATURES!

NEW 1

A wireless bandeau bra with fashionable zipper at the center front. This sporty bandeau bra offers incredibly firm support. It can also be worn strapless. This new style is available in two very promising print: a red Japanese flower print, and a fresh Pineapple print with a white ground.

Besides, LingaDore also offers 2 bandeau bras without zipper, but with the same cups and slightly different styling. Those more feminine bandeaus have twisted fabric on the cups, resulting in a very trendy outlook! Offered in ranges Honolulu and Hakuna Matata.

NEW 2

Swimwear sports tops are really in fashion! LingaDore offers them to you in ranges Manga, Rainbow and Butterfly. These sport tops are highly functional, offer very good support for even the biggest breasts and give you a sporty outlook.

NEW 3

LingaDore gave an update to the styling of its famous Mould Bra; a bikini top that offers excellent support for bigger breasts, thanks to its moulded cups, strong wires and high centre front. To make the bra more fashionable, it can now be worn with the famous wide halterneck straps, that are also used for LingaDore’s best-selling halterneck bra. These straps can also be worn regular, by pulling them through the rings at the back wings and making a simple knot. This successful mould bra is available in ranges Manga and Denim.

To make things even better, the Denim range also offers a tankini with these Mould Bra cups; a much asked-for style.

NEW 4

Also highly fashionable now, are the high waist briefs. LingaDore offers a high waist brief in the Japanese flower print. This brief has decorative zippers at the front upper waist, thereby combining perfectly with the wireless bandeau bra with zipper in the same range!

NEW 5

Must-haves this season are definitely the tankini’s and swimsuits with gathered front panels. The front panels of these styles have special gathering of the fabric on the belly and breasts; thereby having an optically shaping and slimming effect for your body.

These styles have moulded cups without any wires, so are comfortable to wear yet offering all the necessary support.

NEW 6

Briefs with twisted front waist are also very fashionable and moreover really convenient. They make the transition from bikini bottom to belly more smooth, and thereby subtly cover up a little belly and also draw the attention away from your belly. These briefs with twisted fronts are offered in Honolulu and Hakuna Matata.

NEW 7

To bring some extra glamour and style into your beachwear outfit, opt for the brief or short of the Natural Beauty range. This range in natural calm colors has copper sequins and delicate fuchsia embroidery at the back panel. So with this range it’s certain you will leave an unfortgettable impression behind!

COLORS, PRINTS AND ACCESSORIES

The LingaDore Beach Collection features 13 ranges! Due to the large variety of ranges and styles, there is no doubt that any woman can find a suitable beach set.

The always successful halterneck bikini, bandeau bikinis, tankinis, non-padded wire bras, gel bras and triangle bikini’s are of course represented.

THERE ARE 12 RANGES

with tropical summer prints (including the following prints: Japanese flower, manga, denim, sunset, honolulu, folklore, natural beauty, tropical cocktail, pineapple, butterfly, hakuna matata and rainbow.), a plain (UNI) range in 6 colors (turquoise, happy green, deep sea blue, fuchsia, apricot, black), with the best-selling halterneck bra and brief bikini set, a mould bra and twisted brief set, a tankini set and a swimsuit.

TO COMPLETE YOUR BEACH LOOK

there are several matching accessories in this collection, such as kaftans, tunics, dresses and jumpsuits. All in the new trend colors of course. Due to great success we have also again added swimwear for girls in the collection, this season in 3 ranges. So in the summer of 2017 mothers can dress in matching bikinis on the beach with their daughters.

WWW.LINGADORE.COM

BEACH WITH A UNIQUE

& CITY LIFESTYLE VOLCOM MEETS GEORGIA MAY JAGGER

Her personal style and distinct upbringing personify the beach to city lifestyle that is true to the Volcom DNA

GEORGIA MAY JAGGER

SHE CALLS LONDON HOME AND VACATIONS AT BEACH

Georgia May Jagger is the daughter of Rolling Stone’s Mick Jagger and supermodel Jerry Hall. She and her brother Jimmy are both openly passionate about marine and ocean conservation. Volcom recognizes these things as authentically true. They characterize the spirit of the Californian brand, and they are reflected in the summer collection 2017.

THE OTHER NEW VOLCOM BRAND AMBASSADORS

MAUD LE CAR

KEILANI ASMUS

TINA KUNAKEY

COCO HO

was born and raised in Oahu. She began surfing at the age of 7, found her first sponsor by 8 and at 17 qualified for the ASP Women’s World Tour. Through the years she’s found the thrill of performing has fueled her love of competition.

Between two cities, Tina splits her time between London and Paris. Always on her phone this girl is a social butterfly on & offline. Her sweet baby face and sunkissed fro come with an alluring attitude that has garnered attention globally.

Quincy has quickly established herself as the premiere female East Coast talent. She splits her time between Montauk, New York in the summer and Puerto Rico in the winter. Outside of surfing she enjoys music, fashion and traveling the world.

Keilani is a fresh faced, natural beauty from Orange County. This girl is all about music festivals, desert road trips and party weekends in LA. Volcom is her first campaign globally.

At the age of 19, Maud decided to move to the Landes Coast of France to pursue a professional surfing career. Her favorite part about surfing is the opportunity to live her passion and travel the world discovering countries, amazing waves and landscapes.

TINA KUNAKEY QUINCY DAVIS KEILANI ASMUS MAUD LE CAR

THE THEME FOR SEASON 2017 IS A COLLISION OF RETRO SURF THROWBACK AND VIBRANT CITY LIVING. THE STYLES ARE EASY, UN-FUSSY AND GIVE US A SEAMLESS TRANSITION OF SUNNY DAY COASTAL LIVING TO DIVE BARS IN THE 60’S AND 70’S.

THIS SEASON VOLCOM

has an energetic palette. Colors are left slightly muted to provide a hazy sun-bleached aesthetic using Mushroom and Apricot Blush to frame the vibrant hues of Pistol Punch, Blue Drift, and Blue Bird.

THE WHIMSICAL PINEAPPLE PRINTS

encompass the mood of a classic Hawaiian getaway.

Our graphic leaf print is seen in more monochromatic tones of black and white, allowing the us to create a confident streetwear vibe.

BOLD AND EASY TO WEAR,

this key print is modernized by fresh styling where swimwear is no longer just for the water. For cooler days, the everyday plaid takes on new life with jacquard detailing and mixed with our Pretty Wild animal print in Merlot gives a nod to our Volcom rock ‘n’ roll roots. Soft chambrays are uplifted with embroidery and ringer tees with bold retro graphics add elements of tomboy grit. Embroidery and patch detailing on simple silhouettes such as easy throws, fleece, and shift dresses, pay tribute to a time where homemade goods captured the essence of what it meant to create your own style. Nostalgia inspired looks feature cascading midi length dresses, billowy rompers, and textural macramé details.

THE USE OF DRY AIRY CRINKLE VOILES

become key when thinking of the authenticity of a time where clothing swayed to the movement of the wind.

Hand-worked techniques and thrift inspired findings lend a collected, globetrotter feel to this worldly collection that easily merges the beach to city lifestyle.

VOLCOM WOMEN’S SIMPLY SOLID SWIM STORY

begins with our long-standing love relationship with the sea. This collection is primarily composed of a swim fabric knitted in Italy from ECONYL® recycled yarn produced from lost fishing nets and other discarded nylons. These ghost nets haunt our oceans and have a propensity to harm marine life below the surface.

Recovered nets are “upcycled” to help avoid this risk to marine life. Volcom introduces its first-ever ocean friendly swim collection composed of 78% ECONYL® regenerated yarn produced by recycling fishnets and other discarded nylons.

WWW.VOLCOM.COM

THE NEW

FHOT-SPOT ASHION

CUBA PROTEST

THE NETHERLANDS

are described as “the flattest place in the universe”. Can you imagine, that exactly here, a brand was founded that creates fashionable and functional boardwear for boarders worldwide? No matter whether they prefer the slope or the water, more and more people are inspired by the Dutch brand

PROTEST

„The Netherlands. Home to exactly five hills and fourteen waves. That’s right: We counted the number of hills and waves and we said, 'To hell with logic, to hell with obstacles – Let’s do what we love.' Since day one, we’ve been doing our part to make the world a better place for boarders – Both on the slopes and in the water. We do this by designing fashionable and functional boardwear at an affordable price.“

„By reminding the world that boarding is fun. And by helping people overcome whatever stands between them and their boards.

A fresh perspective for all boarders.“

“The beginners who aren’t quite sure if they’ve got what it takes. The masters who may have forgotten the pure joy of the ride. The cynics who have had millions of ads pushed down their throats. The workaholics with too many responsibilities and too little time. We remind riders of the reason they set foot on a board in the first place – to have fun!!”

“And we inspire non-boarders with our belief that everyone can have a great time on the slopes or on the waves. Our clothes are built to support core riders. But they are also aimed at people who simply want to have fun on a board and look good doing it. Our goal is to make our clothes accessible to as many boarders as possible.“

FASHIONABLE AND FUNCTIONAL BOARDWEAR FOR BOARDERS ON ALL LEVELS For the core boarder and newcomer alike, Protest’s fully functional boardwear reflects the latest trends in styles and colors. The brand keeps a strong focus on details: materials, zippers, applications, embroideries, stitching, fabrics, textures, finishes, and washes. This is what gives Protest’s range a rich and exclusive look.

PROTEST

presents in this summer a trend-oriented collection that is dedicated to the topic of Scuba Libre. A lot of vitality, freedom, and positive vibes - the unique flair of Cuba is clearly being felt in each style.

THE COLLECTION

is influenced by the colorful underwater world along with the modern, colonial Art Nouveau architecture of the ‘Old Havana in bold, burnt and vibrant colors and prints.

PROTEST LINIE STAND UP PADDLING COOPERATION WITH LOKAHI BESIDES THE MAIN COLLECTION,

PROTEST presents a brand-new SUP line. It results from a cooperation with the SUP-Boards specialist LOKAHI. Stand up Paddling is one of the fastest growing sports around the globe. It’s perfect for all nature lovers who want to experience many things: from surfing on a crazy 20 ft. wave on Hawaii up to a relaxing cruise across a lake. Exclusively for PROTEST, LOKAHI has designed an inflatable air 10'4 model in the colors and prints of the women collection. It is a perfect board to try out SUP.

THE SUP LINE

provides comfortable leggings, suits with short and longer sleeves, bikinis and a cap made of active sports materials. Therefore, the collection is ideal for all kinds of sports and activities. Every piece is presented in beautiful all-over prints in dark floral, eye-catching black and white patterns, or funky color-block palms combined with stripes.

SIGNATURE LINE

The PROTEST Signature Line was created in cooperation with PROTEST Riderin Yannick de Jager and Tristan Guilbaud. The result of this cooperation is a capsule collection with two 4-ways stretch-shorts.

PERFECT FOR PURISTS,

these technical boardshorts provide the ultimate comfort and freedom of movement.

The surfer Laura Crane has also provided an important input for a sporty bikini style in their favorite colors and with best fit within the waves. The bikinis have a crossed back closure in a striking Chevron print.

WWW.PROTEST.EU

A JOYRIDE TO THE BEACH WITH

CUBAN

DOUTZEN AND HUNKEMÖLLER

SHE IS MODEL, ACTRESS, ATHLETE, DESIGNER, AND MOTHER.

But, above all, she is a gorgeous woman.

Not only because of her beautiful face and body, but also because of her very likeable personality. Doutzen Kroes is a true top-model, and she is the face of

HUNKEMÖLLER

Recently, we have seen the

DUTCH DREAM WOMAN,

alongside another breathtaking feminine personality, Wonder Woman. In that movie, Doutzen Kroes plays an Amazon who struggles to protect her nation and family (read our Wonder Woman special). This role matches perfectly with the strong power woman from the Netherlands. As a mother of two kids, it is a huge challenge to combine family and career in a harmonious way. The sport helps to stay fit and in balance. Therefore, it was an authentic choice of Hunkemöller to present Doutzen not only as a new brand ambassador but to create a complete sports series with her together - “Doutzen’s Stories Sport”.

NOW, THE LABEL AND DOUTZEN KROES

did the next step.

According to the season, they launched the new summer swimwear collection following the theme: Doutzen’s Summer Stories.

CUBA IS THE PLACE,

where the collection was photographed. Here, Doutzen strolls through the streets of old town of Havana. The images exude an authentic as well as an Caribbean atmosphere. Inspired by different cultures, the swimwear reflects the Doutzen Kroes wanderlust. It invites us to travel spontaneously to unknown destinations.

IN EXPRESSIVE COLORS

like rust, turquoise, and shimmering Rosé, the collection presents bikinis and swimsuits with playful lace and refined back designs, or embroidery and beads.

ACCESSORIES

 

like bath towels, summer footwear, jumpsuits, and summer hats complete the Doutzen Kroes summer collection.

#DOUTZENSTORIES IS AVAILABLE AT

www.hunkemoller.com

SEXY

SENSUAL SEDUCTIVE

AND SMART LASCANA

IT’S A WOMAN’S WORLD,

and amazing women like Hana Nitsche discover and conquer it more and more. With a unique blend of tenderness, power, sensuality, charm, and a certain reticence the international top model enraptures not only men as well as women, but also big brands like

LASCANA

LASCANALOVE

Following this motto, the brand presents its summer collection 2017 together with Hana Nitsche on the Maldives. LASCANA is well-known for feminine designs, flattering cuts and the credo »by women for women«. Thus, the campaign #LASCANAlove is the concrete implementation of a celebrated sensuality.

HANA NITSCHE

is a beautiful German model with Czech roots. She won the contest "Model of the World" in 2005 and ranked third in the TV casting show "Germany's next top model" in 2007.

Since then, Hana could be seen on numerous covers of prestigious international fashion magazines. Additionally, she worked for various campaigns.

"I'm very happy to present Lascana's beautiful lingerie in enchanting colors. Since the unforgettable shooting on the Maldives, I am totally in love with the new collection.

LASCANAlove is the absolute adequate title for the new designs. All pieces look beautiful.

They feel good on the body, and I feel very comfortable in them." Hana Nitsche

HANA NITSCHE

is not only a gorgeous, warm-hearted woman, but also a talented singer. With her distinctive sensual voice, she sang the jingle of the LASCANA campaign.

THE DREAM ISLANDS OF THE MALDIVES

were the scenery for the LASCANA 2017 campaign, photographed by New York artist Tim Petersen. But, it's Hana who presents the collection skillfully with her natural personality and sexy curves.

LASCANALOVE

is characterized by a self-confident attitude as well as refined cuts that emphasize femininity. More of Hana, and the summer collection of LASCANA you can see in the video

ALL PIECES AVAILABLE AT

www.lascana.de

CAPRI THROUGH THE OF EYES LEONIE & MISTER SPEX

y b d e r u t a fe

MICHAEL KORS

MISTER SPEX

accompanies the blogger Leonie Hanne (@ohhcouture) on the summery dream island Capri. On their exploration tour, between crooked lanes, romantic flower gardens, and exceptional squares, the attractive young woman wears the newest eyewear models designed by

MICHAEL KORS

IN THE MORNING AT THE POOL

Leonie’s day starts with a breakfast at the pool under beautiful lemon trees. She combines her light summer dress skillfully with filigree eyewear models. The pinkish metallic tortoise-frames harmonize perfectly with the beautiful location.

A STROLL THROUGH THE HEART OF CAPRI

Of course, a short city walk shouldn’t be forgotten during her island exploration. Elegant and stylish, she strolls with extravagant oversize eyewear designs through Capri’s winding streets, while she enjoys the “la dolce vita” feeling to the fullest.

A VISIT IN THE BOUGAINVILLEA GARDEN

Leonie spends the afternoon between rosy bougainvillea. Her look fits perfectly to the blooming scenery. The dark frames of the eyewear models contrast strongly with her summer dress. Combined, they are the perfect outfit.

A ROMANTIC SUNSET AT THE HARBOR

Before the sun is going down slowy on the horizon, Leonie strolls across Capri’s beautiful harbor. Inspired by the nightly spectacle, she chose super feminine models, such as the sunglasses with red mirrored glasses or the eyewear in an extravagant CatEye-style.

ALL PIECES AVAILABLE AT

www.misterspex.com

LIKE A

BRILLIANT

SUN

BEAM

SWAROVSKI

DIAMONDS

are the girl’s best friend, and one of the most stunning girls, or rather woman, is Karlie Kloss. In this summer season, Be Brilliant further captures Karlie’s personality and celebrates how a collection inspires the brilliance in each and every one. With her spontaneous, carefree attitude, she perfectly embodies the daring and irresistible spirit of

SWAROVSKI

CREATED BY PHOTOGRAPHED BY

New York creative agency, Laird + Partners, Swarovski continues to evolve its Be Brilliant campaign with the Summer 2017 season.

Craig McDean and starring Swarovski brand ambassador, Karlie Kloss, the campaign continues explore the world of Swarovski. Beneath Be Brilliant, lives an extension of the campaign - Give Brilliant; a celebration of the spirit of giving.

“The campaign explores the brilliance of Swarovski, and how it can illuminate a woman’s true radiance, as personified through Karlie. She is portrayed connecting with her friends, her love and her family. This campaign celebrates the beauty of a spontaneous, daring personality, and reinforces that Swarovski helps to express your true self.” explains Trey Laird, Founder of Laird + Partners

KARLIE KLOSS

offers a glimpse into the bold, unexpected possibilities that await with Swarovski. For the Summer, Karlie and her friends, Martha Hunt and Shu Pei, have unexpected sparkling adventures on Swarovski crystal accented bikes in a park. of the collection is displayed in all its many facets through these moments.

THE LUMINOUS AND VERSATILE BEAUTY

CREATIVE AGENCY: Laird + Partners STYLIST: Edward Enninful MAKE-UP: Diane Kendal HAIR: Shay Ashual

WWW.SWAROVSKI.COM

DRESS FOR SUCCESS ELOADED

R

KALA FASHION DISCOVERS THE 80S

DRESS FOR SUCCESS,

the credo of the 80s in combination with a laid-back elegance characterizes for many seasons the designs of the Berlin label

KALA FASHION

KALA

is Hawaiian and means ‘free’ or ‘unlimited’. The label was founded in 2007 in Berlin and features feminine fashion for the modern, self-confident woman of today who wishes to dress with a refined sense of style, with ease and self-poise.

FOCUS

of the collections are top quality dresses, blouses, and skirts, all of which can be easily combined in a simple and uncomplicated way achieving that perfect look – casual and cool during the day, office-smart or elegant for the upcoming evening event.

SUMMER COLLECTION 2017

The pretty woman remains pretty. In spite of all accentuation of the figure and her sex-appeal, she is very relaxed. range from sexy-feminine party gowns with offshoulder neckline or waist cut outs, over kimono gowns with ¾ sleeve, sheath dresses, up to shirt dresses and tunics.

THE DRESSES

THE  STREAMLINE JUMPSUITS

and between-seasons coats in high quality fabrics complete the wide range of dresses.

THE CLASSICAL KALA FASHION DRESSES

with summery, colorful flower and mosaic prints complete the range. They are presented in the colors black, white, turquoise, yellow, bright red, navy, and baby blue.

WWW.KALAFASHION.COM

!

Aweigh Anchors

LENA HOSCHEK

SETS SAILS TO CELEBRATE A NEW FASHION COURSE

Aweigh!

Anchors

since thousands of years, this command can be heard across the ocean. however, this summer it's also a clear fashion statement. inspired by sun and water, birds and waves, the order was given by austria's style commander

LENA HOSCHEK

THE COLLECTION TELLS THE STORY OF

a bathing culture that first emerged around the year 1900.

Having been high-necked until that time, swimwear underwent a revolutionary transformation in the 1920s to 1940s to produce the revealing cuts and feminine silhouettes we know today.

THE SUMMER 2017 COLLECTION

takes us to the coast of the Baltic Sea. With romantically playful and familiar feminine designs, Lena Hoschek delivers a fresh sea breeze with maritime looks.

They are true eye-catchers, no matter whether you are strolling on the beach, or even in the heart of the city, along a promenade.

Thanks to the new openness of its beachwear, this era conveys a sense of flair that stands for femininity and an own pure

zest for life

.

THAT ZEST OF LIFE

which is also practiced on the island of Rügen, especially in the little seaside resort of Binz: a place of recreation and a source of inspiration known for its architecture, which is typical for the style of German coastal resorts at the turn of the century.

These are the influences that are reflected in the summery designs of the AHOY collection. Apart from figure-hugging dresses with elegantly cut bustiers reminiscent of vintage bathing suits, the collection also has delightful playsuits with sailor collars and waist-hugging, broadly flared Marlene trousers.

WHAT IMMEDIATELY CATCHES THE EYE,

alongside the various cuts, is the unfailing love of detail that Lena Hoschek expresses when working with individual materials. For example, jersey and seersucker meet eyelets and cords, while delicate lacework is combined with sturdy cotton.

The  Maritime Theme also has prints with nautical elements such as corals, lobsters, sailing boats and anchors.

LENA HOSCHEK

complements her customary perfected look from head to toe with specially made shoes from an Italian manufactory, sweet parasols and sailor’s caps as well as captain’s hats.

THE PALETTE OF COLORS

is dominated by a wide range of marine nuances: sea-salt white, coral, pale denim tones and delicate pastel colors, all of which evoke the parasols and beach loungers of holidays past. To go with her nautical collection, Lena Hoschek has for the first time also designed a bathrobe for the traditional Austrian company VOSSEN. This unique creation marks the beginning of a design cooperation between the two companies since spring 2017.

“I so enjoyed literally diving into the maritime world, losing myself in the research and becoming addicted to the clichés. I’m already looking forward to a summer full of pleasure and zest for life and to the little sailor dress becoming impossible to navigate around!” says Lena Hoschek.

WWW.LENAHOSCHEK.COM

SHIP

AHOY!

LENA GERCKE CHRISTENS AIDIAPERLA IN PALMA DE MALLORCA

While many tourist places and hotels have to face an up and down, one tourism area is continuously growing: the cruise shipping. This summer, a big moment finally, when Model and presenter Lena Gercke christened the 12th member of the AIDA fleet with the name

AIDAperla

AN IMPOSING MUSIC AND LIGHT SHOW,

An imposing music and light show, followed by a dazzling firework transformed the night sky above the harbor and the old town of Palma de Mallorca into a glittering ocean of color. In keeping with recent AIDA christening tradition, AIDAperla was accompanied by her sister ship AIDAaura.

Some of the first people to extend their congratulations were celebrities such as model and godmother of AIDAluna Franziska Knuppe, Thore Schölermann, host of the christening party of AIDAperla, or “The Voice of Germany” winners Jamie-Lee and Tay Schmedtmann.

The big surprise of the evening: the Irish artist Rea Garvey wowed the around 3,000 guests on board with an hour-long secret concert and launched the countdown to the christening.

With the exclusive “AIDAperla Christening Special” offer that can be booked from July 1 until July 10, 2017, AIDA Cruises is thanking its most loyal fans and also inviting everyone to sample the diversity of the new vacation worlds aboard the latest generation of AIDA ships.

THE 300-METER-LONG

and 37.6-meter-wide cruise ship sails the western Mediterranean since July 1, 2017. The capital of the Germans’ favorite island, Palma de Mallorca, and Barcelona are the start and destination ports for the seven-day cruises that take in stops such as Rome (Civitavecchia), Corsica and Florence (Livorno).

AIDAperla will make her first appearance in Germany in March 2018. The Hanseatic City of Hamburg will be the start and end port for seven-day round trips to some of the most beautiful destinations in Western Europe such as Southampton, Le Havre, Zeebrugge or Rotterdam.

The many highlights on board include the Beach Club that is covered with a weatherproof, UV-permeable foil dome, and the Four Elements with its water slides and ropes course. Guests have a choice of 13 different stateroom types including spacious veranda staterooms and panorama staterooms on the exclusive Patio Deck.

THE 300-METER-LONG

The captivating and award-winning Body & Soul Organic Spa features different saunas, several indoor and outdoor pools, a tepidarium and a fireside room for complete relaxation. The Lanai Deck with infinity pools, glass elevators, two skywalks, state-of-the-art LED technology, aerial structures for extraordinary shows by artistes, and an interactive floating ball for the entertainment program rounds off the diverse range of options. In addition to the Kids and Teens Club, there is also a Mini Club on board which looks after small children of six months and over.

Lena Gerke

with

Franziska Knuppe, Thore SchĂślermann

By deploying

THE TWELFTH MEMBER

of its fleet in Palma de Mallorca all year round, AIDA Cruises is also further expanding its commitment to the Balearic Islands as well as in the low season. With five AIDA ships calling here a total of 88 times in 2017, this year the company will once again be one of the city’s most important partners. Apart from AIDAperla, which will call 34 times, Palma de Mallorca is also a travel destination and transfer port for guests aboard AIDAstella, AIDAblu, AIDAbella and AIDAaura.

ALL CRUISES OF AIDA

as well as the “AIDAperla Christening Special” offer can be booked from July, 2017 at travel agencies, at the AIDA Customer Center on +49 381/202 707 07 or online at

www.aida.de www.aida.de/taufspezial

A GREAT FIREWORKS ENCHANTED THE GUESTS AND WELCOMED THE NEW MEMBER OF THE AIDA FLEET.

ENERGY GENERATION HIGH FROMTECH

SOCKS ITEM M6

SUMMER AHOY!

The expert for stockings with cult status presents this summer socks with a romantic maritime sailor look:

ITEM M6

AHOY SOCKS EDITION

THE FASHION COMPASS NAVIGATES UNERRINGLY TOWARDS CAPTAIN STRIPES, SKIPPER STRIPES, WAVY SEA PRINT, YACHT CLUB CHARMS AND NAUTIC ROMANCE. Time to set sail and to enjoy the summer with the new ITEM m6 AHOY COLLECTION. Rich colors, anchor details, ringlet Ombré patterns and delicate applications make the styles true eye-catchers.

WITH MARITIME CHARM,

high-tech compression, and the special ITEM m6 knitting process, the AHOY SOCKS convince with pressure profile that is finely defined and perfectly tailored to the shape of the foot. This means: perfect fit, no cutting or slipping.

ITEM M6

stands for a sense of well-being and a perfect look thanks to the intelligent combination of compression and shaping technology. Put on ITEM m6 and you immediately experience a sense of lightness.

THE SHAPING EFFECT

shapes your legs to give you an even more beautiful silhouette and perfectly smooth look. Everything is

MADE IN GERMANY.

WWW.ITEM-M6.COM

FOR ADVENTUROUS

ACTIVE CREATIVE

GIRLS NIKITA

When it comes to sailing across the sea, we should remember the impressive seamen from the north, the Vikings. They sailed against the wind, and developed innovative technologies. Hence, they discovered new islands and continents up to America. Therefore, they belong to the best sailors until our time.

Today, the northern territories stand more for high-quality, and very innovative fashion trends. Thus, it’s no wonder, that Island is the birthplace of an iconic girl streetwear and outerwear brand that brings style and rebellious confidence to girls from the streets to the mountains:

THE HERITAGE & DNA

NIKITA

Within an action-sports industry dominated by men, Nikita started with a small handmade collection for women in the late 90s. Meanwhile, the brand developed into one of the most popular street and outerwear labels for adventurous girls.

THE COMBINATION

of a board-sports inspired lifestyle and a strong sense of design makes Nikita unique. Moreover, creative, open-minded, and active girls constitute an international community to celebrate this lifestyle together. So, the brand is supported by Nikita Nation, a collective of creative ambassadors who ride and embrace the collaborative brand culture every day. The Nikita streetwear, outdoor and swimwear collections merge style and function, not sacrificing either,

MADE BY GIRLS FOR GIRLS.

SUMMER 2017 This collection pays respect to the sea trade, and the materials the industry relies on all over the world. Metals, rope, netting, wood all constructed for strength - yield unexpected beauty. Within silhouettes you can find nautical knots and frayed rope braids, patterns of netting that provide stretch and support, wood worn by the pounding of waves and many a fisherman’s boot, oxidized rust drips creating artwork on metal - and the soft rainbow palette inspired by the patina of it all.

This Summer Nikita brings some slimmer silhouettes to complement its signature asymmetrical and oversized lines.

The collection is ever-adventurous, with original allover prints, �d-braids, mesh, and artist- provided graphics in two distinct color stories: Coral Corrosion blushes with soft peaches and pinks, and is punctuated by our signature solid Baked Clay.

Nikita rounds it out with grey, black and white. Saturated with its Ocean Depths namesake blue, this color story also weaves in subtle sea green, crisp white, silver and black. Across both color stories Nikita features special allover prints and custom artist graphics to punctuate the seasonal story of the sea.

“While we found this inspiration at an industrial harbor in Iceland, it struck us that we could’ve been at any wharf in the world - standing on the edge of the dock, salty air curling our hair, sewing a story of the sea into Summer 17, ready to cross it.”

WWW.NIKITACLOTHING.COM

WHEN SENSUAL

PARISIAN LONDON'S URBAN

CHIC MEETS

STYLES

MARCIANO

A mixture of unconventional creativity and tradition is the basis of the summer collection presented by

MARCIANO

Marciano, the first brand extension of GUESS, Inc. With men's and women's clothing and accessories in the distinctive GUESS style, Marciano operates at the fashion forefront. A distinctive elegance characterizes the otherwise very sexy and daring designs. Thus, the collections represent pure glamour for every day.

THIS SUMMER WAS ON A CREATIVE TRIP FROM PARIS TO LONDON

Within the patterns, stripes meet animal prints. The elegant jackets in mottled colors are a perfect complement to the skinny jeans, while cool biker-jackets and the black sheath dresses are an ideal combination.

In combination with trench coats or masculine jackets, details such as knotted belts set accents on basic looks. The color palette ranges from classic fine blue and black over warm earth tones to contrasts in vibrant colors.

PICNIC AT HANGING ROCK – A VISIT OF THE AUSTRALIAN DESERT The long, flowing dresses reminiscent of the mysterious world of the Australian classic movie from which the collection owes its name. Lace inserts adorn the feminine models with deep cut-outs that light up in RosÊ and beige tones as well as warm orange and red.

MARINE COUTURE Marciano reinterprets the timeless marine-chic in the current season. The trendy actualization is reflected through asymmetric shapes of the classical-modern look in white and blue. Additionally, the unexpected color accents in Electric Blue and Honey Gold complete this look.

WWW.GUESS.COM

A DANCE ON THE

DESERT DUSTY

HIGHWAY VILA

SHE IS ON A TRIP OF A LIFETIME

nothing but dream destinations ahead and she won’t rest until she feels the warm California sand between her toes.

A pure femininity matched with a carefree, city-meets-beach lifestyle is revealed in the summer tour collection of

VILA

THE DESIGN THIS COLLECTION CALIFORNIA FEELING.

expresses retro bohemian and sensual surf vibes with a focus on light, loose-fit styles, sensual lines, and a subtle color pallet. is feminine with expressive statement items, thrifted details, and ruffle designs. It gives one that perfect

A PE OSC

VIL KA VES

AND

ERFECT COUPLE, THE CARS SCULPTURE AND

LA AUFMANFRANCO

D

THE RED CARPET OF THE OSCARS®

HIGH SUMMER 2017 HOME-MADE GETAWAY THE VILA HS17 COLLECTION

tells a graceful and breezy story. It prepares us for spending the entire summer season on the beach and on authentic city strolls.

THIS COLLECTION FOCUSES ON MARITIME DETAILS

and soothing´ beachy references.

With a hint of nostalgia´ we will experience bright and young cruise prints´ broderie anglaise and feminine´ handmade crochets. The perfect getaway!

Wake up with the sun and go to bed happy to the calming rhythm of the waves.

THE COLLECTION COOL DENIM ELEGANT LOOKS SENSUAL DESSES. presents outfits from

over very

up to

WWW.VILA.COM

STYLISH & COOL AS

AS

LOS ANGELES MIME ET MOI

With an understanding of the need for change, a sense for aesthetics, and a passion for shoes, unique collections that can be individually combined are presented by

MIME ET MOI

FOUNDED IN MUNICH

Mime et moi combines comfort and beauty. Mime et moi’s aim is to provide shoes, which are the perfect companion at all times of day and for all occasions. The high heels from Mime et moi stand for freedom of choice as well as a new sense of freedom, where heels can be swapped to suit every situation and mood.

MADE IN EUROPE

With a sense for beauty, wear comfort and functionality, Mime Et Moi shows are produced in Spain by a selected manufacturer.

HIGH (TECH) HEELS MECHANISMS WITH THE WOW FACTOR

The secret to height adjustment lies in the ability to shape the patented “flexheel” inner sole. The shoe smoothly self-adjusts to each height without restricting the wearer. Thanks to this unique feature, Mime et moi shoes can be worn with all heel heights.

MIME ET MOI

is a new premium label for height-adjustable heels. The system enables the wearer to change height, shape, and color of your shoe.

Because of a simple lever system, the heels can be easily exchanged as well as they can be easily stowed in any handbag.

THE UNDERLYING FLEXHEEL SOLE-TECHNOLOGY Some of the work steps are completed lovingly and elaborately by hand; Mime et moi turns to the latest technologies and techniques for other steps in order to unleash the product properties that fill the wearer with enthusiasm and inspiration.

MANUFACTURING

The masters of the trade follow the traditional rules of shoe handicraft; they work with the ultimate precision, and have a particular eye for detail. They take their time to complete every step and continually inspect the special workmanship.

MATERIALS

The adjustment of the height places special demands on the cuts, straps, and leather. Therefore, Mime et moi is only satisfied with high-quality materials and the perfect fit. Thus the shoes ensure a high level of comfort. The brand carefully selects all leathers and attaches a great deal of importance to the highest standards for processing them.

was developed in a 3D-process. Furthermore, it was extensively tested for strength, stability and durability.

With the ready-to-change concept, Mime et moi shoes can be instantly adapted to any occasion and style. Thus, the shoes provide an optimal mix of it-piece, luxury, and practicality.

MIME ET MOI

offers each model in a set with a flat and a high heel. Upon request, more heels can be purchased.

FROM MALIBU BEACH UP TO SANTA MONICA, FROM THE HOLLYWOOD HILLS TO DOWNTOWN

for the new #myheroes collection Mime et moi was inspired by the unique vibe of the hottest international metropolis: Los Angeles!

WITH ITS RELAXED LIFESTYLE,

unsurpassed glamour, and brilliant sunshine the city of Angels is not only a hotspot for artists, Hollywood starlets or musicians, but also for true fashionistas. The new models are characterized by the exciting Californian lifestyle, where West Coast chic meets cool versatility.

THE NEW COLLECTION

of Mime et moi includes five models in the colors Nude Cross, Denim Cross, Rose Velvet, Silver Star and Black Piping. Additionally, seven heels in the heights between 3 and 10 cm stiletto, block and super block are optional available. Thanks to the innovative function of the height adjustment, Mime et moi shoes are the perfect companion for the whole day. The new patented click System allows any combination of heel and shoe.

WWW.MIMEMOI.COM

HIGH SUMMER IN OF HILLS

THE THE STUNNING ONLY

A. L.

IN THE CITY OF ANGELS,

one of the most popular Danish brand has truly taken things to the very next levelyoung woman wears the newest eyewear models designed by

ONLY

ONLY

was introduced to the market as a fashion brand with a broad and international approach in 1995. Looking at the latest trends, ONLY defines its own unique version of fashion, always considering the different fashion moments each ONLY girl comes across.

THE ONLY COLLECTIONS

feature a unique, real, and modern identity and attractive styles with international class. Apart from being a fashion brand, the blood in ONLY’s veins is indigo blue. Thus, equally, it’s a very cool denim brand.

Its name, its styles, its appearance: When it comes to ONLY, many people believe that the brand would have American roots. Therefore, it was a logical step to discover the land of opportunity, in order to find the one place, which perfectly reflects

ONLY’S DNA.

High up in the

HILLS OF 90210,

an architectural feat of a mansion lies, with a panoramic view over one of the most inspiring fashion capitals in the world: Los Angeles.

THE MANSION

belongs to the mysterious and infamous James F. Goldstein.

ONLY truly believed that a stunning collection deserves a stunning location.

TO ACCOMPANY THIS SPECTACULAR VIEW ONLY has, once again, teamed up with the breath-taking Rocky Barnes and Danish fashion photographer, Dennis Stenild.

IT’S A STRONG LINE-UP. 2017.

ONLY presents you some of the strongest summer trends of

THIS SEASON, FEMININE FRILLS EMBROIDERY

and beautiful dominate the ONLY styles.

The shoulders become a true eye-catcher, when some of the outfits show off just a tiny bit of them.

TO CONTRAST THE FEMININITY, ONLY EDGES things up with a printed tee, denim shorts with raw edges, chunky boots, and boyfriend jeans.

WWW.ONLY.COM

BIENVENIDOS

A SEXY

MIAMI

DIESEL BEACHWEAR

A SEXY DESIGN

meets high-end fabrics and innovative technologies in the beachwear collection of

DIESEL BEACHWEAR

CASE IN POINT

Diesel’s signature denim inspires Waykee, a water friendly jean fabric crafted from men’s swim shorts showing 5-pocket constructions.

MADE WITH

quick-dry microfiber, Mohican Fold & Gold shows the brand’s signature Mohawk graphic, and embroidered back pocket and a rubber patch, while references to classic chinos emerge in Caybay, a swim trunk available in a range of exotic prints and

ACID TONES.

THE READY-TO-WEAR’S MIAMI

inspiration echoes in the women’s collections of bikinis and one-piece styles printed with palms, beach scenes and flamingos. Bikini tops and bottoms come also embellished with denim elasticated trims and ties.

WWW.DIESEL.COM

The CHOOSEN

ONE

LEISURE WEAR

ONEPIECE

Amazing can only be achieved by breaking boundaries. Never ever, something truly great arose from following the rules. To win some, you have to lose some. One lazy Sunday in Oslo, 2007, this was the mindset that led to the foundation of

ONEPIECE

THE HISTORY THE ESSENCE

To capture and conceptualize the essence of a carefree Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking was born.

SIMPLE  IDEAS

are often the greatest; whilst searching for the pinnacle of slacker-wear, the idea of tying together a hoodie with a pair sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the brand.

SOME SAID IT WOULD LOOK STUPID,

some said it wouldn’t last, most people agreed it wouldn’t work out. However, always going against the grain, the brand followed its utopian vision of creating the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that ventured out from people’s homes and onto the streets and clubs.

IN ITS CRUSADE AGAINST RULES,

norms and anything not perfectly comfortable; OnePiece is the original, the expert and the dedicated. The brand isn’t jumping in and out of any trends or staying ahead of any curve. OnePiece exists because the people behind love what they do and they believe in what they represent.

“We’re the slackers, the standouts and the fashion misfits. Someone has to be the one sitting furthest back in the classroom and in the fashion industry, that’s us.”

“Today, we’re a global movement of slackers, counting 10 Concept Stores, over 1000 retailers selling in over 100 countries and over 1 million fans worldwide - and the slumber party has barely just started...�

THE SUMMER COLLECTION INSPIRED

by the mystery and beauty of the ocean, the OnePiece Summer 2017 collection features separates and jumpsuits for all occasions. The collection is comprised of refreshing colors and streamlined silhouettesperfect for the months ahead.

PEARL TOWEL JUMPSUIT

OnePiece presents the ultimate surf, beach, and summer outfit. The Pearl Towel Jumpsuit is the result of months of development with the claim to provide the perfect jumpsuit for the holiday. Inspired by the classical beach outfit, the jumpsuit has been redefined as versatile and extraordinary fashion statement. Thereby, within the range of OnePiece, the Pearl Towel Jumpsuit is one of the most comfortable pieces. It’s perfect to be worn after swimming or surfing, and to dry until the next beach party starts. Furthermore, it’s ideal for a stroll on the beach, or just to relax on the couch.

FEATURED TREND: VIBRANT

Orange Among this season's color trends, flamboyant orange is the next shade ardently crackling. OnePiece led the pack with a color-reboot of a true classic; meet the Original Onesie in vibrant orange.

WWW.ONEPIECE.COM

MEET STYLES

ROCK-LIKE ELEMENTS ULTRA-FEMININE TELLY WEIJL

AS A CHILD OF THE 80S, styles characterizes the collections of

TALLY WEIJL

the blend of cool rock-like elements and ultra-feminine

TALLY WEIJL

designs the latest fashion must-haves of the season! The trend team is continuously travelling the world, discovering the hottest trends and pinpointing the latest styles. Back at the Basel main campus, the design teams work relentlessly to create diverse collections and source the best materials. From ultra-cool denim styles to flirty dresses, everybody can be sure to find the perfect outfit and accessories - from day wear to evening and everything in between.

THE BEGINNING

The amazing success story began in 1984 in a small garage in Switzerland, where Tally Elfassi-Weijl developed her first fashion designs. While studying at the Hotel School in Lausanne, Tally Elfassi-Weijl found the time to create 12 collections yearly with a small budget. In their little Fiat, Tally Elfassi-Weijl and her business partner, Beat Grüring, began supplying and delivering garments themselves to large Swiss fashion houses and boutiques. Their ability to deliver the TALLY WEiJL trends within just two to four weeks was revolutionary, and “just in time” became the key for success.

FIRST STEP

Very early on, the pair decided to set up their own stores, as it would allow them to grow a stronger relationship with customers. In 1987, Tally Elfassi-Weijl and Beat Grüring opened their first TALLY WEiJL Store in Fribourg, Switzerland. Then in 1993, the small-business concept leads them to incredible expansion in Switzerland with their first franchise partners.

TODAY

From the Design Center in Paris to the Service and Support Center in Basel to the offices and stores around the globe, TALLY WEiJL employs over 3,400 people worldwide. In charge of every collection, Tally Elfassi-Weijl works closely with the creative team while Beat GrĂźring manages the company affairs. Today, TALLY WEiJL is part of the top global players in fashion, boasting nearly 800 Stores in 38 Countries all over the world.

WWW.TALLY-WEIJL.COM

ICONIC

STYLES WITH AN

FLAIR

ITALIAN

MR&MRS ITALY

The interpretation of iconic garments with an Italian flair as well as the creation of unique, high-end fashion items for women and men is the DNA of

MR&MRS ITALY MMI’S

success is based on the capability to continuously research and identify styles with a strong tradition and a rich history.

THESE STYLES

are transformed in unique, fashionable pieces using handcrafted materials, often exclusive for the brand as well as sophisticated coloring and finishing techniques. All 100% made in Italy.

THE ICONIC PARKA

Since 2007, the brand has been identified with the parka, a resistant and comfortable jacket, originally conceived for the American infantry in the 50’s. Mr&Mrs Italy’s has enriched it with exclusive furs, while maintaining its original shape and details.

THE ICONIC COATS

The Bomber, the Field Jacket and the Trench Coat strengthen Mr&Mrs Italy’s growing recognition in the luxury outerwear segment.

The Mr&Mrs Italy’s bomber is a replica of the traditional pilot garment, complementing its bright original orange lining with colorful furs.

THE LEASURE-ACTIVEWEAR

Mr&Mrs Italy presents also an original reinterpretation of activewear. Classic work-out pieces find a new identity by combining sophisticated fabrics, intricate embroidery and luxury embellishments. Faithful to its original philosophy, Mr&Mrs Italy has chosen fabric exclusively designed for this collection.

CELEBRITIES

A lot of celebrities from the show and fashion business have spontaneously endorsed Mr&Mrs Italy in their day-to-day lives.

WWW.MMI.IT

FOOTWEAR FOR

NOW FUTURE GENERATIONS AND FOR

MINNETONKA

NO MATTER

how fast the trends and styles change, generation after generation, the authentic accents like fringe, beading and embroidery, lead one eventually to

MINNETONKA

HISTORY

Began in 1946, Minnetonka Moccasin has been a staple of American style for men and women. The brand makes all of its styles with only the finest quality materials and uncompromising craftsmanship.

People will always be in search of something unique and comfortable and they could find it within Minnetonka’s handmade collections.

MINNETONKA'S SUMMER 2017 COLLECTION

is a perfect blend of denim, pastel colors, fringes, embroidery and embellishments, classics, and few updated styles- perfect recipe for Summer transition.

IT HAS SEVERAL THEMES

within like the coastal, Pacific that experiments slip-ons with sneakers soles, Empire collection that is an absolute delight with cork wrapped wedges adapted with sport soles.

THE MELROSE AND RIVIERA COLLECTIONS are more elegant and feminine with bead work, jute wrapped wedges and intricate designs.

THE AIM

of the collection is to strike a chord with elegance, comfort, and unique style. For more on the SS17 and other collection, you can visit

WWW.MINNETONKA.FR

SUN PROTECTION FOR THE WHOLE FAMILY EAU THERMALE AVÈNE

We enjoy the summer the fullest, but the warm sun beams shouldn’t be underestimated. No matter whether on the beach, during a long walk in the nature or a sunbath on the balcony, one thing shouldn’t be neglected

THE RIGHT SUN PROTECTION

EAU THERMALE AVÈNE

provides with two sun lines that everyone finds the right protection - from normal hypersensitive and allergic up to sensitive children skin. With a minimum of filter concentration, the Orange Sun Protection series provide maximum UV broadband protection, a high level of compatibility and pleasant textures. The products protect against harmful effects of the UV radiation and provide the skin with soothing moisture. The White Sun line, for very sensitive and allergic skin, contains no chemical filters. Thanks to a unique filter technology it provides EU-compliant UVA protection for sensitive skin.

MAXIMUM PROTECTION FOR THE „MINIS protection is very important.

Especially for the little sun lovers, sun

Because of the fact, that their skin's natural UV protection builds up only gradually, it it’s extremely sensitive at a young age. Therefore, it can be protected optimally with the Avène Children Sun Milk SPF 50+ with SunSitive Protection® and the particularly high SPF 50. The herbal triglycerides from coconut oil provide moisturize and regenerate the sensitive children's skin. Pro-Tocopherol® works as patented radical catcher. It protects the cells in the depth. is free of alcohol or perfume. So, it is an indispensable companion during the summer month.

THE CHILDREN SUN MILK

Photos: EAU THERMALE Avène

FABULOUS

LEGS BEACH

FOR THE

GILIETTE  VENUS

THE NEW GILLETTE VENUS MODEL

For the ninth year in row, Gillette searched for the face if the summer campaign. This year, the winner is Céline. At the age of just 18, the beautiful student from Koblenz, Germany, prevailed against her competitors.

SHE CONVINCED THE JURY

not only with her appearance and flawless legs, but also with her down-to-earth attitude and feeling to movement.

AS THE FACE OF GILLETTE VENUS

she presents a new product within the summer campaign.

The Gillette Venus Divine Sensitive provides as usual a high quality of Gillette Venus for an affordable price. The shaver complements the product portfolio and is ideal for a gentle and safe entry into the wet shaving.

PHOTOS: P&G, GILETTE VENUS

BOLD UNIQUE HOT

VIVID PRINTS SEXY DESIGNS TROPICAL COLORS

FREYA SWIMWEAR

DISCOVER A WORLD OF BOLD PRINTS, HOT TROPICAL COLORS AND UNIQUE DESIGNS that will be sure to turn heads this summer because of the summer collection presented by

FREYA

FREYA IS A MULTIPLE FASHION AWARD-WINNER

For many years, the brand belongs to the committed ones that take care for the perfect fit, also for bigger cup-sizes. Freya supports public awareness campaigns such as Pink Ribbon, to inform and help women to find the right bra size.

Since 1998, Freya is on a mission to make women feel fabulous. New styles, new lingerie, bra size swimwear, sports underwear, loungewear - not to mention new ways to get the message of great fit out there in the digital age. Bold prints and delicate designs characterize this summer

FREYA’S SWIMWEAR.

SAFARI BEACH

Prowl the shore in this line, and revel in a culture clash of ethnic inspired prints. Tiger, Lion, and Cheetah faces hide amongst tropical floral blooms, fused with flashes of neon against an earthy background to create a unique and compelling collection. Choose from either the sweetheart padded bikini top featuring lightly padded foam cups and a sweetheart neckline or the twist bandeau bikini top with twist front detail and detachable straps. with either the bikini brief, twist side tanga or short.

COMPLETE THE BEACH CHIC LOOK

TROPICOOL IT’S EASY TO BE ORIGINAL A MUST HAVE THE SUIT

Be a chilled-out beach babe in this fresh line, and stand out from the crowd in this contemporary geometric print collection featuring zingy neon hues on a crispy white base. with Tropicool as you have loads of swim styles to choose from. The padded bandeau bikini top features lightly padded foam cups and a low center front. is the non-padded plunge featuring a low plunging neckline and underwired cups for shape and support. Pair with matching coordinate like the bikini brief. features a contemporary high neck style with lightly padded foam cups and a concealed underwire in sizes 30-38 C-FF cup.

ZETA A MUST HAVE COLLECTION

is a striking mix of all the season’s hottest jewel tones and geometric tile print design. for the fashion forward Freya girl. The non-padded tankini top features a super flattering plunging neckline and concealed underwire for fantastic support. Pair with the bikini brief or reversible tie side brief for the ultimate beach babe look.

WWW.FREYALINGERIE.COM

NO

SUMMER WITHOUT BEACH SLOOKS EXY CLUB ENIQUA

CHIC BEACH CLUBS

on Ibiza and the Côte d'Azur meet boho, animal and glamour because of the Swiss beachwear brand

ENIQUA BEACHCLUBWEAR

ENIQUA BEACHCLUBWEAR

surprises for first time with elegant and strikingly glamorous swimsuits in fashionable and fancy cuts. In addition, a wide range of triangle-bikinis, push-up bikinis – new with different cup sizes – bandeau and halter-neck bikinis take their place within the collection. The larger pants in L and XL were optimized for the perfect fit.

THE COLOR PALETTE GOLD-COLORED FABRICS, ELEMENTS IN GOLD, SILVER AND COPPER CUTE PRINTS. A HIGHLIGHT LEO CLASSIC ENIQUA BEACHCLUBWEAR THE NEW INDIVIDUAL CORD-STOPPER THE CUPS ARE THEEYE-CATCHER ranges from

beautiful turquoise over metallic

up to spectacular creative and

are the abstract versions of the famous in olive and brown shades. The well-known decorative elements that creates the characteristic look experienced a fine tuning. made of high quality metal and small fine details between

of this season.

SHINY CHAINS, AND LARGE CRYSTAL ELEMENTS,

color-coordinated with the prints and 3D structural fabrics, round the glamorous look off perfectly.

www.eniqua.net

AGRA

more information about this outfit on the next page

ESCAPE TO A LUSCIOUS PARADISE THE

FANTASIE SWIMWEAR

SERENE FABRICS

combined with impeccable fit, created to make you feel sensational. Escape to a luscious paradise with the Spring Summer 17 collection of

AGRA

FANTASIE SWIMWEAR

(page before)

WITH A CONTEMPORARY FLORAL PRINT

in a vibrant colour story, every woman looks gorgeous. Stylish scarf ties and ruching details flatter a variety of body shapes to make this a must-have collection for the new season.

THE UNDERWIRED TWIST BANDEAU BIKINI TOP THE AGRA RANGE

comes with a chic detachable scarf-tie strap and an ultra-flattering twist front detail . also includes: an Underwired (lightly) Padded Full Cup bikini top, underwired Twist Front Tankini, Low Rise Tie Side Brief, Classic Fold Brief and Underwired CrossFront Control Suit. The collection can be completed with the pretty Pareo (ONE SIZE).

LANAI

The sophisticated Lanai collection exhibits an elegant exclusively designed Japanese Shibori print in inky blue hues on a crisp white base. Crafted from a soft handle fabric, this luxurious collection is perfect for a beach getaway.

THE UNDERWIRED GATHERED BALCONY BIKINI TOP

is lightly padded to create a beautifully rounded shape and offer added support, whilst the Underwired Plunge bikini top features a lower apex for a flattering cut and fit. Other items in the range include an Underwired Gathered Plunge Suit, Tankini, Low Rise Brief, Mid Rise Brief, Adjustable Leg Short and Tunic Dress.

LANAI

SARASOTA

Elegant and refined, Sarasota is crafted from a premium European textured fabric in an endearing nightshade colourway.

Framed with soft handle matte black fabric, this colour blocking collection is complete with gold trim accents.

THE UNDERWIRED BANDEAU CONTROL SUIT

features an integral foam cup bra, along with a concealed hook and eye closure for excellent shape and support, whilst the control lining at the front flatters the tummy area.

Also available in the Sarasota range is: an underwired Gathered Moulded Bikini Top, Underwired Gathered Bandeau Bikini Top, Underwired Plunge Tankini, Mid Rise Brief, Classic Fold Brief and stunning matching Kaftan.

SARASOTA (middle)

WWW.FANTASIE.COM

CHOOSE YOUR

BEACH IN

WEAR NOW

360

°

LASTLY, JACK O’NEILL

we are coming to the end as well as equally back to the beginning.

leaves behind an unlimited world of sports and leisure time. His innovations are a great incentive for his successors. This summer, the O’Neill team presents an innovative 360°video that allows women endless bikini combinations. While the video shows nice models that present the key looks of the new Mix & Match collection, the viewer can control the angle simply by moving the mouse around.

THE BIKINI MIXER THE 360 VIDEO °

supports the Mix & Match tool, a new feature on oneill.com. The Bikini Mixer provides the opportunity to combine the favorite tops with the favorite bottoms. In total, there are 1,640 variants possible. Never ever, it was easier to find the perfect bikini!

watch the video

THE MIX & MATCH COLLECTION

is made for an active lifestyle at the beach and in the water. It’s suitable for every figure.

O'Neill offers a wide range of bikini pants and tops in bright colors and different styles.

Always figure flattering, they provide a maximum freedom of movement.

AFTER SELECTING THE FAVORITE COMBINATION

with the Bikini Mixer, the result can be sent by E-mail, or it can be shared on social media channels.

"No matter whether it concerns the new O'Neill collection, or a new, playful tool in our online shop – always in the foreground are the needs of our customers," says Jan Colpaert, Marketing Director of O'Neill. "We offer all women the opportunity to feel self-confident and free, no matter whether if in the water or out."

WITH THE BIKINI MIXER AND THE 360° VIDEO each woman can determine by herself which cut and combination fit at best to her, and her personal taste."

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