Valeur Magazine Issue 19

VALEUR FASHION

WEEK

BERLIN

IS IT JUST MUCH ADO ABOUT NOTHING OR MUCH MORE?

outfit by DIMITRI

SEE BRAND NEW

TRENDS FROM THE CREATIVE HEART OF EUROPE

19

NO

Dear readers, it was the same procedure as every season; international fashion brands, young and established designers, buyers, agents and other business people came to town in January to show and see the collections, creations and innovations of the upcoming seasons during the Fashion Week in Berlin. And as usual, people and media discussed the question, if Berlin could be already ranked as an international fashion metropolis. Especially last month, the Fashion Week Berlin was observed precisely by everybody. With the end of the biggest tradeshow for urban and street-wear, the Fashion Week was on trial. Of course, also VALEUR was looking for answers to questions such as; how many guests will visit the town, the shows and the fairs and will we all recognise a development regarding organisation, attractiveness and versatility. We were driven by the question, what the guests expect from Berlin and if they are able to meet all expectations. Besides all, we were focused on the most important question if Berlin has a concept to offer, which isn’t just maintaining a position at the global market, but what is powerful and sophisticated enough to set international trends. Read our conclusion.

Sincerely Yours

Marco Kokkot Editor in Chief

PHOTO: BRAUERPHOTOS © H.FUHR MERCEDES-BENZ FASHION

CONTENT No19 VIDEO

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6 | FASHION WEEK BEST OF... #1 FASHION WEEK BERLIN · A REVIEW CHARLOTTE RONSON · LONDON STYLE OPENS BERLIN SHOW MARC CAIN · LONDON‘S EAST END ENTERED THE STAGE LENA HOSCHEK · SOPHISTICATED FEMINITY GLAW · THE POWER OF PERSUASION ANJA GOCKEL · THE PRESERVATION OF VALUES RIANI · TRADITION & GLAMOUR

84 | FASHION WEEK BEST OF... #2 DIMITRI · MYTHS TRANSFORMED IN HIGH-FASHION REBEKKA RUETZ · A FASHION FAIRY-TALE LAURÈL · NEVER SAY NEVER AGAIN MINX · COMFORTABLE FEELINGS ALL DAY LONG ISABELL DE HILLERIN · TRADITION IN A NEW LIGHT ODEUR · SCANDINAVIAN MINIMALISM GUIDO MARIA KRETSCHMER · NO FOCUS ON SIZE ZERO

158 | SENSUAL STYLES MARINA HOERMANSEDER · WILD AND FRAGILE EWA HERZOG · A BLEND OF LACE AND GRACE IRENE LUFT · ROMANTIC MEETS 50 SHADES OF GREY AUGUSTIN TEBOUL · MYSTICAL, DARK AND SEXY

MUCH ADO ABOUT NOTHING A FASHION WEEK REVIEW 186 | LAST BUT NOT LEAST BOBBY KOLADE · A REBEL AGAINST STYLISH INERTIA VEKTOR · PUSHES THE BOUNDARIES ZUKKER · INSPIRED BY BATMAN‘S COUNTERPART LAVERA · FASHION WEEK MEETS ECO STYLES FASHION ID · A HIGHLIGHT AT THE END

218 | 24 HOUR LOOKS JBRAND · TIMELESS & SOPHISTICATED NADINE H · A FEW MORE SHADES OF GREY ANTOINETTE · WELL DRESSED THE ENTIRE DAY VERO MODA · FOR YOUNG AND YOUNG AT HEART

274 | LOVELY LINGERIE AUBADE · NO STYLE IS PERFECT WITHOUT LINGERIE LES JUPONS DE TESS · CREATED BY A MOTHER-TO-BE LINGADORE · A NEW DIMENSION OF LUXURY

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THE MERCEDES BENZ

FASHION WEEK BERLIN SPECIAL MUCH ADO ABOUT NOTHING OR THE BIG BREAKTHROUGH

PHOTOS: NASS / BRAUER PHOTOS MERCEDES-BENZ FASHION

THE PAST

What critics mostly forget; once, Berlin was one of the leading fashion centres of the world, but it encountered many catastrophes during the last decades. Compared to its sisters in the European Neighbourhood or in overseas, Berlin was a Sleeping Beauty for a long time, which has to catch up many years now.

The first half of the last century was dominated by wars, economic crises as well as a control by a regime without style in any case. After the complete destruction, it wasn’t over and the problems weren’t solved. The city became divided by the Berlin Wall, what didn’t imply only a geographical isolation, but also a deep cut into the economy of the town. During these years, Paris, London and Milan, took over leadership, especially in relation to the fashion and film business. These towns stand for innovative and creative fashion trends as well as reputable business events until today. Besides the Fashion Week itself, names like: “Prêt-à-porter” or “Ready-To-Wear”, “Who’s Next”, “Mode City”, “Pitti Uomo” make fashionistas hearts beat faster.

However, despite its difficult history, Berlin kept its power as well as its unique beauty through all the years. Especially during the bad and hard times, which created an inimitable face, countless people were inspired by the special character of the town. Besides stars like David Bowie, Depeche Mode, U2 and many others, innovative designers created styles, which have built the foundation for the Berlin as well as the German fashion business that exists today.

THE PRESENT

An important foundation stone for the new face of the town was laid by the former Governing Mayor of Berlin, Klaus Wowereit, who created the phrase: “Berlin is poor, but sexy”. With this tongue-in-cheek statement, a new consciousness grew up during the last 15 years. Young labels like Augustin Teboul, a French-German designer duo, found their place and inspiration in Berlin. They reflect whether consciously or not – Berlin’s heart and character in unique fashion designs - reduced in the matter of colours, extravagant regarding cuts and sex-appeal.

Probably, it is wrong to call this style “Berlin Fashion”, but in any case it can be called fashion created in Berlin. It goes

without saying that we cannot speak about pure German or Berlin fashion design. Most of the talents, who present their collections during the Fashion Weeks in Berlin, have studied in Paris, London, New York or other important places of the fashion business. From there they have brought many influences to Germany - creative as well as cultural ones. Thus, when we speak about German fashion design, we have to speak automatically about an European and international one too.

This kind of fashion is characterised by young and fresh designs, sometimes reduced to the limit, sometimes a little bit reserved, but mostly made with heart and soul. People, who think German fashion could be boring like the cliché of the German mentality, are completely wrong. Meanwhile, German fashion is dominated by fresh colours, graphic details, feminine silhouettes and perfect fits. Rarely, you will find extravagance on the show-floors or within the tradeshows. Mostly, the collections are wearable and suitable for any occasion, which reality has in store for us every single day. Because of the German mentality – to think and act very practically – it is a typical way to present national and international fashion trends. It could be, that critics of the Fashion Week look mainly for celebrity parties or those extravagant designs, because of their aim to arouse the attention of their readers and viewers.

However, the Fashion Week is presenting truly wearable trends, which are made for the customer, but not only for editors of TV-shows, magazines or blogs.

Finally, this trend could be a very good one, since fashion is made for the wearer, but not only for press and photographers. It is also a good way to show a contrast and supplement to other Fashion Weeks worldwide. Why should international buyers and guests come to Berlin, when they would see the same like at other places? Thus, the city has to get the self-confidence to show its distinctive face and unique character in the future more and more. After the seven year itch, there is no need to copy the other fashion metropolises anymore.

THE FUTUTRE

Mercedes Benz presents with the Fashion Week Berlin an international and central platform for big labels and young designers since the year 2007. When we know, that Berlin as well as the German fashion business have a lot to offer, we should review the development of the Fashion Week to see, what could be handled better in the future.

For example, the date of the event in winter is surely much too early. Shortly after the holidays and overlapping with the Fashion Week in Paris, it creates pressure and stress for all the parties. For the future it could be better to accept, that the traditional fashion towns start the season, while Berlin shows its trends in a calmer or more relaxed period. Furthermore the central location could be chosen better. Of course the Brandenburg Gate is a beautiful symbol of Berlin and a nice place to visit, but Berlin provides many thrilling locations, theatres, concert halls and arenas – often surrounded by other entertaining possibilities. The international guests would love to see more typical places of the town. Very close connected with this issue is the duration time of the Fashion Week. While the tradeshows last three days, the Mercedes Benz Fashion Week takes only four days. For visitors and press it is very difficult to see all of the interesting events, to speak with people and to meet partners in such a short time. Because of this, the organisation and frame-program should allow to extend the event to a few more days. It isn’t possible for each single event, but to spread them over a couple of more days could be an option for the future. And finally the

doors should be open for more individual sponsors. It is difficult for young designers to invest money for a fashion show. Thus, they have to work with sponsors, but as long as the regulations restrict the talents to work with external sponsors so hardly, we will see always the same labels on the runway. A good start to open the doors for young talents is the “Stage”-area, a bit smaller show-room then the runway itself. Here, the designers have the possibility to interact with the audience and to create very individual shows for lower costs. However, the support of young designers and talents could or should be better, because of the fact, that fashion is still an important economical factor in Germany as well as far beyond the borders. With more support, creative people could have the ability to pay professional international models and art directors, to invite celebrities and to present their collections in a brighter light. Furthermore it could give them more possibilities with their public relations. Regarding the last point, we have to commend Mercedes Benz for their support.

With their press rooms, they support the press and labels in a very good way. So, there is no need to look worried into the future, because these little problems will be solved during the next seasons. It is a question of experience, routine, courage and time.

And so we come back to Berlin itself. In this town, things need sometimes longer time to develop, but at the end they set unmistakeable signs, worldwide. Finally, when we talk so long about the German fashion and the Mercedes Benz Fashion Week, it is time to show the trends, which were presented last month in Berlin.

DREE HEMMINGWAY

was one of the star guests this time in Berlin. With Nico Rosenberg (left) and Lewis Hamilton, she was the testimonial of the Mercedes Benz Fashion Week campaign.

motsi mabuse, mareile hoeppner janin reinhardt

anita tillmann, head of the premium exhibition

jessica stockmann

laura whitmore

jana pallaske

martin krug & julia-trainer

anique delphin jochen schropp

cathy fischer larissa marolt kim fischer

Gerit & Anja Kling

alexandra polzin nova meierhenrich kerstin linnartz mirja du mont

jana julie kilka cathy fischer

shermine shahrivar

cathy fischer

julia & nina meise

liz hurley katie holmes sylvie meis

Chiara Ferragni

franziska knuppe

fiona erdmann

ronja

eva padberg

LONDON OPENED STYLE THE FASHION WEEK BERLIN CHARLOTTE RONSON INVITED TO DREAM ON

PHOTOS: MERCEDES-BENZ-FASHION

BORN IN LONDON

into an artistic family and raised in New York; to follow the tradition by developing an own unique style was the aim in live of

CHARLOTTE RONSON

The logo in shape of a heart symbolizes Charlotte‘s love to details and fashion.

A DAYDREAM

sets the tone for the Spring Summer 2015 collection, reflecting the culture in which we live, and evokes feelings from Charlotte Ronson’s own life experiences. Expect to feel the need to be pinched, as it tells a story of what happens when one closes their eyes, inviting viewers to “dream on.”

“These are the clothes I really believe in, are part of my every day DNA, and my girlfriends and I want to wear.”

THE COLLECTION

stays true to its feminine girl, whilst adding in sexy silhouettes and boxy layers that are easy-to-wear. Styles embody the confident woman, caught in a daydream of water coloured femininity.

IN 2000, RONSON

launched her first collection, C. Ronson, which gained instant recognition and the attention of renowned publications. In May 2002, Ronson opened her flagship boutique in New York’s hip Nolita neighbourhood. was re-named “Charlotte Ronson” – a natural evolution of the brand and an accurate reflection of who Charlotte is and what she and her customer want to wear. As a fixture in the fabric of New York City life, Ronson has fostered many relationships with family and friends. She’s developed a number of strategic partnerships resulting in innovative collaborations such as Shoshanna Made With Love Charlotte Ronson and Charlotte Ronson x Uniqlo, available in Uniqlo stores worldwide.

IN 2005 THE COLLECTION

KNOWN FOR HER IMPECCABLE STYLE

and trendsetting designs, Ronson’s clothing and accessories have quickly become a favorite among such fashion forward celebrities, models and influencers including

BLAKE LIVELY, KIRSTEN DUNST, NICOLE RICHIE, RIHANNA, DIANE KRUGER, LEIGHTON MEESTER, AND KATE MOSS. CHARLOTTE RONSON

has become one of the most sought after American womenswear designers and her New York Fashion Week runway shows are a must see event. Her success has also lead to design deals with some of America’s largest, respected retailers and has catapulted her into the spotlight. In 2008, Ronson designed Play by C. Ronson, a diffusion line exclusive to Urban Outfitters, sold in over 100 of their retail stores nationwide and online.

IN 2011

Charlotte Ronson was inducted into the CFDA and launched the Charlotte Ronson Beauty line with Sephora and in 2012 Charlotte Ronson launched the Charlotte Ronson handbag collection with Artisan House.

WITH HER NAMESAKE COLLECTION

garnering rave reviews across the board in the US and abroad as well as her multifaceted business ventures in Asia, collaborations, and with JCPenney, Ronson has solidified herself as a leading young designer and a driving force in American Fashion.

THE SOFT HUED PASTELS

and whimsical styles seen on the Charlotte Ronson runway are equal parts, both tomboyish and graceful.

ENAMORED BY KIM MCCARTY’S

soft, out-of-focus watercolors, Ronson and McCarty collaborated to create a daisy floral print this season, morphing her signature aesthetic with Kim’s translucent watercolors. consists of a blissful mix of prints, such as playful florals and delicately painted geometrics. Each is infused with hues that are derived from a dreamer’s palette of beach glass, dream blue, silver peony, and oyster gray, creating a picture that explores the dichotomy between

THIS SPRINGTIME DREAM

UNCERTAINTY AND FOCUS.

WWW.CHARLOTTERONSON.COM

LONDON‘S EAST END ENTERED BERLIN‘S SHOWFLOOR MARC CAIN SETS THE RIGHT TONE

A flash mob of dancers and street-people started the most spectacular show during the Berlin Fashion Week.

PHOTOS: GETTY IMAGES FOR MERCEDES-BENZ FASHION

PERHAPS

the German brand witch represents the highest level of Italian lifestyle comes from the south of the country. Influenced by Italy since the beginning, nobody embodies „La Dolce Vita“ (the sweet life) better than

MARC CAIN

Hats are a real must-have in 2015 The internationally successful fashion company Marc Cain was founded in 1973 by Helmut Schlotterer, the Chairman of the Management Board. Today Marc Cain is a globally operating premium brand for ladies’ fashion with its own production centre in Germany. Marc Cain manages its global business from the head office in Bodelshausen.

The Marc Cain showroom at the Panorama Berlin in January.

The attention to detail runs through the entire concept of communication and presentation.

Marc Cain‘s style isn‘t limited to its fashion, the welldesigned showrooms or shops. Since years, the brand arouses the attention of the audience with amazing campaigns and fashion shows, which are always very individual and on the highest international level. And so many international stars followed again Marc Cains invitation to the Fashion Week Berlin in January.

THE MAIN LABELS MARC CAIN COLLECTIONS MARC CAIN SPORTS MARC CAIN ESSENTIALS MARC CAIN ADDITIONS

is a range

with a feminine and modern look. has a casual, sporty focus. offers seasonally independent basics and must-have pieces. develops the label’s expertise in the individual product range groups (pants & blouses, coats & jackets, dresses, business, knits, leather & furs, shoes & bags).

Once, a sales-manager of a famous German designer explained during a talk in the Mercedes Benz Fashion Week tent: „It is the beginning of the end, when brands like Marc Cain will start to show their collections in this holy temple of fashion.“ This sales woman was never seen again, but we saw many amazing shows of Marc Cain.

Of course, there are many different opinions concerning the difference or the unit of fashiondesign and wearability. Marc Cain shows a perfect blend of wearable fashion, very modern but timeless as well.

For some it could be another point to learn: to accept success of others and that the goal of fashion is to have success, also in a commercial way.

Marc Cain is a global player, because its love to fashion in every detail. You can see it, when you view the collections or when you visit the shows of the brand. Always, they are telling a story full of design, creativity, humour and emotion.

Star-Guest on the floor Tali Lennox (daughter of Annie Lennox)

If it is a bird-cage, where models are sitting on a swing, if it’s a snow-covered landscape, where the girls are playing with the snowflakes or if it’s a street in the East-End of London: Marc Cain leads the visitors into its own world, while creating atmosphere and a relation to the collection.

It seems that for Marc Cain fashion is more than fabric, colours and design. It is a beautiful part of lifestyle and personality.

Marc Cain understands this fact very well and transformed it on the runway of the Fashion Week in January, where street styles of the sixties defined the exclusive fashion show.

The Marc Cain fall/winter 2015 collections stand out with their bohemian influences, opulent pattern mixes and striking colours. As usual, accessories played additionally an important role.

The celebrities and the crowd were enthusiastic about the unique show on stage as well as another successful collection by Marc Cain.

Germany‘S most beautiful woman: Mareile HĂśppner with friends Silvie Meis and Janin Reinhardt

Annabelle Mandeng Tanja Buelter

Liz Hurley likes the show

BETTINA ZIMMERMANN, Motsi Mabuse,

Carolina Vera and Aylin Tezel

Chiara Ferragni

Head of MARC CAIN Helmut Schlotterer with the international stars

Katie Holmes wears Marc Cain during the show

NOT ONLY THE BRANDS NAME, BUT THE ABILITY TO PRESENT ANOTHER CREATIVE BUT WEARABLE COLLECTIONS EACH SEASON, THE ITALIAN INFLUENCE AS WELL AS THE FEMININE FASHION STYLES AROUSES THE ATTENTION OF MANY CELEBRITIES, SUCH AS KATIE HOLMES.

HOLLYWOOD LOVE GOOD AT THE LITERAL

DIVAS JAZZ BLUE HOUR LENA HOSCHEK SOPHISTICATED FEMINITY

PHOTOS: MERCEDES-BENZ-FASHION

Couturier of the label, Thomas Kirchgrabner, implemented the design with attention to detail to an elegant robe.

IMMERSED

in sophisticated feminine and powerful blue, the autumn/winter 2015 was represented by

LENA HOSCHEK

WITHIN THE FASHION WEEK,

the Austrian star designer showed her autumn/ winter collection 2015accompanied by an atmospheric jazz from the early recordings of

BLUE NOTE RECORDS.

First, only intended as an

INSPIRING TITLE; ´ L‘HEURE BLEUE - THE BLUE HOUR´

during the selection of the fabrics and materials ´

evolved from an abstract symbol to a concrete creative guideline of the new collection.

The fabulous

LIGHTNING MOOD

of dusk and dawn was the initial point and source of inspiration.

Another one was the image of the society in

THE LATE 50S AND EARLY 60S IN NEW YORK, THE CRADLE OF BLUE NOTE RECORDS.

It was the

TIME OF EMANCIPATED, WORKING WOMEN, SOCIAL CHANGINGS as well as the commercialisation and popularisation

OF ART.

The latter also served as an impetus for which can be found on some of the new designs. Also designs, such as the or the beautiful were influenced on that way.

STRIKING PRINTS, GALLERY DRESS MUSEUM DRESS

As every year,

LENA HOSCHEK IMPRESSIVE SHOW,

was focused on an which was perfectly managed in every detail from head to toe and which touched the emotions of the guests.

THE HOURGLASS SILHOUETTE, FEMALE BODY, ASYMMETRICAL CUTS FIGURE-HUGGING 18H DRESS.

which underlines the appeal of the became a trademark of the designer. That silhouette as well as the harmonious play with and soft flounces determine the collection, just as the idea of the

“A dress, that dresses you perfectly from the morning until the late evening. A dress, that makes the woman shine in the office as well as at the after-work-cocktail.�

Lena Hoschek.

THE OPULENT UPDOS, DIVA-LIKE BACKCOMBED CAT-EYES WOLFORD. STILETTOS completed the looks as well as hosiery from The vintage inspired were hand-made in a manufacture in Italy.

and dramatic

The breath-taking

COUTURE DRESSES

completed the show and collection perfectly. Regarding the design of the Lena Hoschek was inspired by nobody else than and her

ICON DRESS, MARILYN MONROE HOLLYWOOD GLAMOUR.

THE TRIUMPHANT FINALE WEDDING DRESS BY LENA HOSCHEK ATELIER. FABRIC SELECTION DELICATE DRAPERY. of the show, honoured by prolonged applause, was the

This dress fascinates by an exceptional and very

WWW.LENAHOSCHEK.COM

S

AS THE SYMBOL OF THE AND THE

SNAKE POWER OF PERSUASION GLAW

THE BEST BERLIN FASHION LABEL PLAYS WITH DIVINITY PHOTOS: MERCEDES-BENZ FASHION

URBAN ELEGANCE

with a slight touch of psychedelic femininity and refreshing cuts are the base of the Berlin based fashion label

GLAW

THE YOUNG BERLIN LABEL GLAW

stands for urban grace with a touch of psychedelic femininity.

For the Autumn/Winter 2015 collection the designer duo Maria Poweleit and Jesko Wilke were Inspired by the symbolism and mythology of the and its meaning as a symbol of It appears as hand-made particularly on sleeves and shoulders and as prints on

THE SNAKE TEMPTATION. EMBROIDERIES FLOWING SILK.

THE LABEL GLAW

stands also for high-end material blends. Skilfully, the young designers combine light fabrics like silk with rough materials like leather or sometimes metal too. In any case, the tops or dresses never lose their elegance and lightness.

Graphic stripe-elements build a contrast to the visually flowing

MOVEMENTS OF THE SNAKE, FLOOR-LONG BLACK EVENING-DRESS. such as on the classy,

With many refined details and the high-cuts at the side it is a real highlight of the collection.

THE MAIN THEME

of temptation is also reflected in the refined cutting as well as in the choice of colors and materials: high-necked dresses are combined with transparent inserts and high-cut slits to subtly play with the mantling and display of the body.

COLORS LIKE VIBRANT TEABERRY RED, ROSE-GOLD AND METALLIC

silver underline the interpretation of the female wearer as a modern seductress. Classic black and white prints top off this season’s color palette. black.

THE SIGNATURE GLAW MATERIAL MIX WOOLEN FABRIC, SNAKE AND REPTILE SKIN. of leather and silk is complemented by a laminated which resembles

WITH THE NEW COLLECTION, THE DESIGNER-DUO

is proving once again their unparalleled sense for innovative ideas and diversity – so is a glamorously embroidered evening dress met by a reversible bomber jacket, creating a harmonic symbiosis of

PRÊT-À-PORTER AND HAUTE COUTURE.

WWW.GLAW-BERLIN.COM

PHOTOS: GETTY IMAGES FOR MERCEDES-BENZ FASHION

THE

PRESERVATION OF FAMILIAR & TADITIONAL

VALUES

ANJA GOCKEL TAKES US HOME

Anja Gockel, happy after her Fashion Week Show in Berlin.

HER WORK IS HER VOCATION.

She creates feminine styles with abandon and belongs to the best German exceptional talents. Her study in London, Italy and Spain was surely good to get a very special feeling for cuts and colours. For the start, it was also a good reference to work for Vivienne Westwood in London for some years. Today, her own name stands for colourful high fashion, which is wearable for almost any occasion. The very feminine styles, made for authentic women with a unique personality bear the name of

ANJA GOCKEL

10 O’CLOCK

in the morning at the Brandenburg Gate: the lights go out, a cockcrow, the show begins. To a tumultuous storm of light and sound effects, the first model starts its “journey” wrapped in a casual „fake fur“- outfit in dazzling colours. Her follow casual dresses with alienated prints of city motifs. During the show the music gets smooth and gives the “travellers” the impression to be arrived. With the final scene, Anja Gockel shows a vision of the silhouette of an angelic figure. A dress that describes a triangle is showed only shadowy at the end of the runway just for some seconds.

A VISION OF HARMONY AND ARRIVE.

ANJA GOCKEL

explains the idea of her collection: The global life, inspirations from all around the world reach us constantly. Everyone knows what happens in the world – wherever and whenever. We are all searching for an island to escape from this flood.

Something, that provides stability and the

SECURE FEELING OF HOME.

ANJA GOCKEL

opts for a Y-silhouette, which gets round at the shoulders.

She combines wide, warming tops with slim skirts and pants. The clear lines are often combined with

FIGURE-HUGGING SILHOUETTES.

THUNDEROUS APPLAUSE

at the end obviously showed that Anja Gockel has still her finger firmly on the pulse and that the Autumn/Winter collection 2016 was well

ACCEPTED BY THE PUBLIC.

„In spite of all prophecies of doom: Long live the Mercedes Benz Fashion Week! The Fashion Week is like the special wood, which we all are made from. It is the appropriate frame, which we need to draw a picture of the fashion and woman of the future“, Anja Gockel sums up.

WWW.ANJAGOCKEL.DE

A BLEND OF TRADITION & GLAM MADE IN GERMANY RIANI

ITALIAN FABRICS & GERMAN WORKMANSHIP Hotly debated; young-star Anna Ermakova with Jürgen Buckenmaier and Martina Cruse hand in hand on the fashion week stage. Because of her red-hair and unique face it’s hardly be overlooked; the cute and happy girl, which walked with a huge poodle-puppy over the runway, is the daughter of tennis-star Boris Becker.

The media and audience lively discussed, if it could be too early for a girl to be on stage in the age of 14 years.

What kind of double standards, because most of the media presents regularly campaigns, which show very young faces. Many people, who discussed this issue, wear daily clothes made by young hands in terrible working conditions in Bangladesh or China. However, on the one hand the business looks always for fresh and young faces and on the other hand, it could be a difference to send a young girl out into the world alone, or to hold her hands during her first steps into the media business. In any case, with this short guest appearance of Anna, RIANI caused a lot of considerable attention and interest in media and audience.

PHOTOS: MERCEDES-BENZ-FASHION

ITALIAN FABRICS, workmanship - short:

a perfect cuts and German

RIANI

RIANI DECLARATION OF LOVE describes its styles as a

in form of wearable fashion for women, which live their life confidently.

RIANI stands also for

DESIGN MADE IN GERMANY: GLAMOROUS, BUT NOT KITSCHY AT ALL; TRADITIONALLY, BUT NOT CONSERVATIVE. PERFECT FIT; FIGURE-FLATTERING FITS,

RIANI wants to provide the always and everywhere. versatile possibilities of combinations and excellent qualities of fabrics are characteristic

FOR THE BRAND.

THE FABRICS PHILOSOPHY

are often exclusively woven. This is a part of the for 37 years and that’s what Jürgen Buckenmaier and Martina Cruse, the two managing directors of RIANI, stand for. was founded by fashion designer Jürgen Buckenmaier in 1978 in the South of Germany, Baden-Württemberg.

Already, ten years earlier he designed an absolute fashion hit with his so-called

RIANI

FREDDY PANTS.

Quickly, RIANI extended the range to

COMPLETE COLLECTIONS FOR EVERY OCCASION: CLASSIC SUIT SPORTING ACTIVITIES ELEGANT FASHION SEXY for business appointments over clothing for everyday and

from the

to for festive moments. or figure-skimming, plain or printed: High-quality materials and cuts for all situations of life. RIANI addresses its fashion in all facets to the unique women of this world.

„FAIRYTALE“ THIS COLLECTION THEME MYSTIC WAY. MAGIC COLIBRI PRINTS FLOWER JERSEYS MILITARY COLOURS URBAN STYLES. MAGIC IS SOMETHING YOU MAKE! presents itself in a fairytale and

and enchanted

contrast masculine

and cool

THE COLOURS THE LOOK MINI A-LINE SKIRT SWINGING FRINGE FLOUNCE COLOURED MOHAIR JACKETS IN FURRY BOUCLÉ Rich Purple, Black Green, Clover, Avocado Black

made from

with a huge leatherfl ower brooch.

optics combined witha skirt in graphic multicolour jacquard are the highlights.

„GREAT BRITAIN“ 60S AND EARLY 70S, HARSH, GRAPHIC SILHOUETTES JERSEYS AND 3D NETS. the theme shows the ultra-cool late

seen with the eye of “now”.

are translated into extra-soft

BODY-HUGGING 60S COAT FLUFFY CHEQUERED JERSEY, KNEE-LENGTH PENCIL SKIRT made of

worn with a

and a coloured turtleneck are the highlights.

elegant and stylish is

THE GRAPHIC STRIPE SKIRT IN FLANNEL JERSEY A CAPE SWEATER CASHMERE. that could be combined with

made of pure

„RAIN DANCE“ NEXT THEME OF THE COLLECTION PASTELS WINTER SKY, MOONBEAM AND BLUESTONE. the

presents Flattering in new, cold rain shades like

BOHEMIAN PRINT DRESSES ULTRAPURE DOUBLE FACE COATS SHINY SATIN TROUSERS inspired by the 70s with fine,

meet „High-class jogging“ in form of

that could be combined perfectly with exclusive multicolour

TWEEDS.

„INTO THE WILD“ GENTLE WINTER PASTELS

This RIANITheme is addressed to customers who love soft colours!

and calm neutrals come in different fabric optics and surfaces.

COSY MATERIALS COLD AND GLOSSY ONES. SHIMMERING SEQUINS WITH WOOLLEN-SURFACES, SHEEPSKIN WITH SATIN; RUSTICS SOPHISTICATED are mixed with

RIANI combines eye-catching

close to very

surfaces.

WWW.RIANI.DE

THE LEGENDARY AND RICH HISTORY OF TRANSFORMED IN GORGEOUS

MYTHS GREECE HAUTE COUTURE DIMITRI

A DIVINE CREATION FOR TRUE GODDESSES

PHOTOS: GETTY IMAGES FOR DIMITRI

BRIGHT COLOURS,

ethno-inspired prints and sharp contrasts – these are the ingredients of the creations of fashion designer

DIMITRI

EVER SINCE

the founding of his label, the myths and rich history of his homeland Greece have served as a major inspiration for the designer with international roots.

THE FALL/ WINTER 2015

collection is coined by the folkloristic aesthetics of the 70s as well as the classical drapery of antique Greek robes, combined with handmade elements and leather details.

VARIOUS WOOL

and silk fabrics, leather, jersey, Crepe de Chine and cosy cashmere are the prevailing materials of the line.

STRONG COLOURS

such as magenta or lime, but also soft tones of nude and brown, as well as shiny gold details, dominate the collection.

THE SHADES OF PURPLE

and green echo themselves in ethno-inspired patterns and accessories which – as sophisticated details – contribute to a harmonic overall picture.

THIS SEASON

once more demonstrates DIMITRI’s strongest disciplines: soft flowing gowns as well as the handling of challenging materials such as knitwear and leather.

PLAYING WITH FABRICS and traditional craftsmanship skills such as appliqués, braiding, embroidery and quilting are his strong points.

THE COLLECTION

for Fall / Winter 2015 celebrates the complete scope of femininity and demonstrates sophisticated, womanly fashion – from iconic, Greek goddess evening and cocktail dresses to modern Ready-to-Wear pieces.

FOR THE FIRST TIME EVER,

DIMITRI presents, next to jewellery and accessories, also shoes on the catwalk.

WWW.BYDIMITRI.COM

A BAUTIFUL FASHION

FAIRYTALE INSPIRED BY FILMS

30 & 40

OF THE S S REBEKKA RUETZ VINTAGE SILHOUETTES

PHOTOS: MERCEDES-BENZ-FASHION

UNFORGOTTEN MOVIE -SCENES

from the 30s and 40s were captures by very beautifully reserved silhouettes with a vintage touch, made by

REBEKKA RUETZ

“I was again completely enchanted by the magic of the Fashion Week in Berlin. It‘s always great to present a new collection in front of such a large audience.“

REBEKKA RUETZ AS “BEST-GRADUATE”

was born in Austria in 1984. she finished her study at the AMD in Munich in 2008.

Before she founded her own label in 2009, she gained experience in India and at

PETER PILOTTO.

REBEKKA RUÉTZ IDIOSYNCRATIC is known for her

and extravagant creations and for an exciting mix of a

VARIETY OF MATERIALS.

WITH HER COLLECTIONS, MODERN AMAZON. she designs fashion for the

In 2008 she was awarded with the “Cognos Relevance Award” and she won the “Best Newcomer Award” presented by STEFFL in 2013.

THE WINTER COLLECTION „A FAIRYTALE“.

2015/16 of rebekka ruétz is titled: The collection is characterized by an unmistakable masculine look.

Squire forms glide quietly to the ground.

THE USED MATERIALS FAUX LEATHER AND FUR FINEST SILK AND COTTON. THE COLOUR PALETTE INK-BLACK, MIDNIGHT BLUE, SMOKE GREY, RUSTY RED, COPPER, BEIGE AND BLEAR WHITE. range from to the

is dominated by

WWW.REBEKKARUETZ.COM

NEVER

SAY NEVER

AGAIN! LAURÈL

LOVES THE BOND GIRLS

PHOTOS: MERCEDES-BENZ-FASHION

„SHAKEN, NOT STIRRED“

James Bonds favorite drink is mostly served by a gorgeous woman.

Sometimes an enemy, sometimes a friend: no Bond movie exists without the typical Bond-Girl, which is mostly a representative of the ideal woman of the respective time – powerful, stylish, fashionable and sexy. All of the upcoming Bond-Girls and women, who love a confidently stunning look, should check the collection of the German label

LAURÈL

There are many unforgettable titles. One of the most famous ones was chosen as title for the Mercedes Benz Fashion Week show of Laurèl:

JAMES BOND

“NEVER SAY NEVER AGAIN” THE ENIGMATIC TITLE

– because life is always full of surprises. of the Laurèl Fashion Show, held in the Fashion Week Marquee at the Brandenburg Gate, promised a

VERY SPECIAL EXPERIENCE

for the invited guests from the worlds of fashion, media, society and culture.

THE CLASSIC BOND MOVIE

of the same name includes a poolside scene set in Nice, where 007 is surrounded by a bevy of lingerie-clad beauties. the lifestyle of these Bond girls, presents a collection styled with beautiful by the

INSPIRED BY LAURÈL EXCLUSIVE LINGERIE FRENCH BRAND CHANTELLE.

FASHION AND FILM: LAURÈL’S DESIGN TEAM FASCINATION In the upcoming Fall/Winter 2015 season,

has chosen to focus on the of film and created a world that resonates with emotion. Enthralled by the 007 universe, Head of Design

ELISABETH SCHWAIGER drew on its interiors, costumes and music to inspire the collection.

Looks based on legendary like the unforgettable and the beauty are imbued with that tinged with

BOND GIRLS URSULA ANDRESS KIM BASINGER SIXTIES FEELING, FUTURISTIC TOUCHES BLENDED MODERN 2015 from the Nineties – and skillfully into a thoroughly interpretation.

RUNWAY HIGHLIGHTS MINI-LENGTH EVENING GOWN SPAGHETTI STRAPS IN LAVISH FRENCH OPERA LACE A CASUAL TUX BLACK CHANTELLE CORSAGE BODICE, FLUFFY WOOL COAT SUBTLY OVERSIZED CUT, WORN OVER A BLACK LACE NEGLIGÉE. include a sensual

deepplunge with delicate

from Chantelle, teamed with a

and a in a

ULTRA-FEMININE LINGERIE

elements recur in outfits such as tailored pants in lined lace. Balance is provided by rollneck sweaters as a key styling element,

WHERE BARE SKIN MEETS HIGH-COLLAR COOLNESS. POWER AND OOZING SEDUCTION. This is the look – packed with

THE ULTIMATE BOND GIRL AUDACIOUS AND ATTRACTIVE, SMART AND SEXY. INTELLIGENT DIVAS is

The women at James Bond’s side are and multitaskers with a string of professions and qualifications to their names, flying jets or helicopters around the world in the service of good, yet also adversaries, saviors or lovers. While their past incarnations quickly succumbed to 007’s charms, today’s are strong characters that assert their will with ease.

BOND GIRLS

“

As modern all-rounders, women today have some similarities to Bond girls”, explains Elisabeth Schwaiger. “Women need a 24/7 look that’s flexible enough to accompany them wherever they go, from lingerie right through to accessories.”

“

Michael Mertens, CEO of Chantelle Lingerie GmbH: Our partnership with Laurèl is an exciting move that breaks down the conventional boundaries between underwear and outerwear and approaches style and fit from a holistic perspective. As a partner, Laurèl shares our values and our target groups. This will strengthen our brand messages and provide a credible, authentic complement to the statements delivered by our collections.”

“

Our joint show at the Fashion Week is designed to provide women with new inspiration for wonderful ways of combining outerwear and lingerie�, continues Elisabeth Schwaiger. Assured femininity translated into fashion. A collection that understands women through and through, with new designs that invite them to play their role to the full.

With their

MINISKIRTS, FLARED PANTS TRIBUTE TO THE SIXTIES

and patent overknee boots, these looks pay – but in powerful interpretations that sizzle with energy. Modernity is provided by high-tech fabrics like scuba and by fake fur, by asymmetrical and layered lines.

This season’s key piece is the indoor coat, replacing blazers as a fashion statement”, explains Elisabeth Schwaiger. “It can be embellished with embroidery, or crafted from opulent brocade.”

Continuing the

BOND INSPIRATION,

the models are styled to exude suntanned sensuousness, with touches of gold and silver in eye make-up that are a literal nod to A seductively feminine for lips adds the harmonious finishing touch to the overall styling. Hairstyles are dominated by side partings and headbands with strands of hair casually falling into the face to add a note of boldness.

GOLDENEYE AND SKYFALL. BERRY SHADE

THE LAURÈL BRAND ELISABETH SCHWAIGER LAURÈL’S UNIQUE AND DISTINCTIVE STYLE.

was founded in Munich in 1978. As Head of Design since 1995, is responsible for

THE LAURÈL STYLE FEMININITY EVERYDAY WEAR AND SPECIAL OCCASIONS. FEMININE LINES, GLOWING COLORS

focuses on an assured that skillfully translates into looks for

outstanding details and underline the élan of a woman whose lightness of being underlines her sheer class – and makes her

UTTERLY FASCINATING.

“

Head of Design Elisabeth Schwaiger: Our woman is adult and completely authentic in everything she does. Her feminine charisma makes her so distinctive. The joie de vivre, the radiance with which she responds to every situation.”

THE LAURÈL WOMAN INSPIRES OTHERS, COSMOPOLITAN, MODERN FEMININE.

do to her appearance, her charisma and her effortless style.

– yet so radiant and

She enjoys the

URBAN LIFESTYLE PERSONALITY CONFIDENT, YET APPROACHABLE. and its spontaneous moments to the full.

In every situation, she demonstrates that is all about attitude. She is

WWW.LAUREL.DE

FEEL VERY C O M F O R TA B L E ALL DAY LONG MINX BY EVA LUTZ

UNCOMPLICATED AND SELF-EVIDENT

PHOTOS: MERCEDES-BENZ-FASHION

ABOUT 80 CELEBRITIES

from film, television and music were seen in the first rows. Like at the previous seven shows every seat was taken. All celebrated the newest creations of the exclusive label

MINX

CLEVER DETAILS

surprise, surfaces emotionalize, and the silhouette is the vision.

Minx is uncomplicated and self-evident.

MINX IS EVA LUTZ.

“Those who feel content wear their self-confidence on the outside. Fashion is more than nice clothes. Fashion inspires one’s own personality, and sends out signals into one’s immediate surroundings. It’s not just about visual stimuli, but more about motivation and passion.”

This is the philosophy that inspires Eva Lutz to create ever-new combinations of lines, materials and colour compositions for the typical collection statements. Eva Lutz uses garment fit and flowing fabrics to create the unique styling that makes up the statement of her fashionable combinations – and which self-confident women prefer and appreciate.

LUISA HARTEMA

was one of the winner of the TV show „Germanys Next Top Model“.

In contrast to many other participants of fashion Shows, she has really potential for a long professional career. She develops magnificently, while she preserves her natural beauty and distance.

EVA LUTZ’S CREATIVE TEAM

has the space it needs to stimulate the imagination on an historic estate, in the middle of rural Franconia, belonging to the Counts of Schönborn. This environment is in marked contrast to the modern metropolises of the world. Which is a good thing; it creates perspectives that animate.

BACK TO THE SHOW

at the Mercedes Benz Fashion Week, even the experts admired the casual-glamorous looks. Many fashion editors and bloggers praised the skillfull play of materials, new oversize shapes and the modern looks.

AT THE END

Eva Lutz showed opulent, noble dresses in gold and black shades. The highlight was a black wedding dress, which was accompanied by resounding applause.

THE AUDIENCE WAS ENTHUSIASTIC

about the dynamic and innovative variety of colours and materials. Eva Lutz was overwhelmed by the amount of stars at her 8th show: “The interest about Minx is a big honor to me and of course it‘s an incentive to live up to the high demands of our clients.”

CLEAR CUTS AND PLAYFUL ELEGANCE that, combined, are both refreshing and harmoniously, make up the Minx Collection’s fashion statement. After all, the wearer should feel comfortable – all day long!

WWW.MINX-MODE.COM

TRADITIONAL CRAFTMANSHIP IN A VERY NEW

LIGHT ISABELL DE HILLERIN ADVOCATES A TIMELESS ELEGANCE

The very attractive and talented designer with Romanian roots reflects a typical part of the everyday life of the East: to keep the values and tradtions alive.

PHOTOS: MERCEDES-BENZ-FASHION

ELEGANCE,

well-structured cuts and details, which remind on an old tradition; timeless and feminine, these characterises the creative power of

ISABELL DE HILLERIN

IN ADDITION TO HER ORIGIN,

tradition plays an important role for Isabell de Hillerin. With her sustainable-orientated fashion, the young designer with Rumanian roots reinterprets traditional craftsmanship to present it in a new light.

A TYPICAL ROMANIAN IDIOM

is used as inspiration for the Autumn/ Winter collection 2015: ‚Să-l porți sănătoasă!’, which means “Wear it healthy!” and congratulates the person, who bought a new piece of clothing. that reminds us of the value of clothing and which underlines the importance of it. The thought of appreciate things that we have, of take care for them and of enjoying them for a long time.

A PHRASE,

FOR ISABELL DE HILLERIN,

real luxury means to give things time and, because of that, to generate sustainable quality and individuality. the creations are characterized by a well-structured, timeless incision, which is typically for the label. The masculine cuts meet feminine elegance.

There are straight-cut skirts combined with delicate knitted sweaters, precious evening-dresses, blazers as well as pants and coats made of mottled jersey.

ALSO THIS YEAR,

IN CONTRAST,

the elegant, strapless evening dress in soft lilac stands out as a special highlight.

Isabell de Hillerin waived accessories completely.

FOR AUTUMN/ WINTER 2015,

the designer focused on the essence of the label and gives priority to the traditional handcraft. is more present than ever and gives every piece its uniqueness.

THE ISABELL DE HILLERIN DNA STYLISH MASCULINE SHAPES MEET FEMININE ELEGANCE.

Soft colour accents, such as lavender contrast a primary dark look, that comes to life through a strong interplay of textures. relies on a reduced color range. Besides dark blue and dark red, the focus is on black.

Also dots of grey could be seen here and there.

ISABELL DE HILLERIN

THE FABRICS AND EMBROIDERIES

WWW.ISABELLDEHILLERIN.COM

of her collection are handmade in Moldavia.

There, traditional craftsmanship is still very popular. Thats way, designs arise, which are characterised by clean and innovative cuts as well as traditional hand-woven Rumanian and Moldavian fabrics.

MINIMALIST

COLOURS MEET SCANDINAVIAN SERENITY ODEUR

CLEAR AND WIDE CUTS

DESIGNER GORJAN LAUSEGER AND PETTER HOLLSTRÖM

TEXT: FASHIONPRESS / EDIT BY VALEUR MEDIA PHOTOS: MERCEDES-BENZ-FASHION

CLEAR SILHOUETTES

and a unique colour minimalism, an unexcited, straight collection caused a stir in Berlin. A collection created in Stockholm by the label

ODEUR

ODEUR WAS FOUNDED

BY REPLACING SCENT THAT IS INFUSED IN THE GARMENTS, THE SCENT IS DESCRIBED AS WHITE, CLEAN AND LIGHT.

by Petter Hollström in Stockholm in 2006, as a brand experiment. the traditional word-based logotype with a brand specific Odeur was able to become the label with a non-visual logotype.

The triangular shape often used to brand the collection represents the construction of with a base note, middle note and top note.

THE SCENT

TODAY ODEUR IS DESIGNED

BY PETTER HOLLSTRÖM AND GORJAN LAUSEGER and has spread to over 20 countries, selling clothing, jeans, outerwear, footwear and accessories.

From 2013, the newly conceived and the effortlessly clean quality accessory line have been added to the brands portfolio.

DIFFUSION LINE ODR ODEUR ARTEFACTS,

THE COLLECTIONS

are developed drawing from a wide range of inspirations. Elements incorporated are always present in the direct surroundings of the brand, including musical, contemporary art, film and architectural references. such open interaction through its uni-sex and multidisciplinary approach towards design.

ODEUR EMBRACES

AT THE MERCEDES BENZ FASHION WEEK BERLIN Odeur presented a women and men collection. And many of the pieces

COULD BE WORN BY MEN AS WELL AS WOMEN. XXL JACKET VERY FEMININE AND TRANSPARENT FABRICS THE FEMALE MODELS MASCULINE ANKLE BOOTS So, Odeur showed unisex pieces like a or a maxi sweater in grey. Also within the men collection,

were seen. wore chunky,

in black and high-necked tops, often with WIDE SHOULDER PADS. were clear, wide and comfortable; were casual and sportive. Most pieces which contribute to wearability. The colours are also very clear, because the collection was white, cream and grey. The only pattern was a mix of grey and white, which was seen in some outfits.

THE CUTS THE STYLES WERE OVERSIZED,

REDUCED TO BLACK,

WWW.ODEUR.SE

NO FOCUS ON

SIZE ZERO BUT ON GLAMOUR AND ELEGANCE

GUIDO MARIA KRETSCHMER EXTENTS HIS RANGE

Guido Maria Kretscher and the models celebrate the final of another fashion show success.

PHOTOS: MERCEDES-BENZ-FASHION

A HIGHLIGHT

of the Fashion Week in Berlin was the presentation of the new collection of

GUIDO MARIA KRETSCHMER

GUIDO MARIA KRETSCHMER

is one of the most popular German designer due to several television shows, but of course he is also famous because of his glamorous collections: totally wearable, because it isn’t focused on

“SIZE ZERO”. „ANAI“

is the name of the autumn/winter collection by Guido Maria Kretschmer. It emphasizes the designer’s textile competence and consciously focuses on presenting a high-contrast staging of the

ECLECTIC MATERIALS.

His trademark of accented femininity in the designs sees its rendition as

MULTI-FACETED COATS, MODERN COSTUMES AND TIMELESS DRESSES.

Kretschmer revives core elements such as skirts and sheath dresses combining sculptural with

TRANSPARENT FABRICS as well as creating colour contrasts and utilizing both applications and reductions.

EXCITING CUTS, HANDMADE LACE, PREMIUM SEQUINS FLOWING SILK

and make the glamorous evening gowns and wedding dresses play with the female silhouette.

CASHMERE, CORD OF ORGANIC YARN BEST LEATHER COUTURE-, READY-TO-WEAR LOOKS and the form the basic textiles for

and the accessories. High-end leatherettes and artificial furs provide perfect alternatives making it difficult to distinguish them from the natural materials.

THE DESIGNER’S CREDO SHAPES AND CUTS, is developing a language of

which combines a perfect, tailor made fit with a maximum in Derived from a basic idea and by applying appropriate adjustments,

COMFORT. SILHOUETTE-FLATTERING designs emerged.

A varying number of

KNEE LENGTHS,

elastic fabrics and elaborate cuts create a collection of perfectly accomplished fitting for

DIFFERENT PHYSIQUES.

Carefully selected materials underline the character of each individual piece and their interplay with reduced cuts yields a restrained, modern or casual effect.

AT LAST, 4-YEAR BREAK, after a long

the designer also showcases within the collection some brand new Looks

ANAI FOR MEN.

THE CREATIONS

are young and modern revealing textile possibilities of producing and staging cuts and above all they are an advancement of the design without losing the

BRAND IDENTITY.

WWW.GUIDOMARIAKRETSCHMER.DE

WILD NATUR & FRAGILE CREATURES

MARINA HOERMANSEDER A FAIRY-TALE INSPIRED MATERIAL BLEND

PHOTOS: MERCEDES-BENZ-FASHION

A JOURNEY

to a fairy-tale world, full of wild nature and fragile creatures was transformed in a collection created by the French-Austrian designer

MARINA HOERMANSEDER

THE COLLECTION ADVENTURES CHILDHOOD

tells a story about the of our heroes, like Max und Moritz, Ronia the Robber‘s Daughter and Momo. Heavy coats, oversized jackets and opulent collars remind of

BRAVE, FREEDOMLOVING FIGURES. They draw pictures of feral wolf-children, who roam through cold forests.

Marina Hoermanseder created

GRACEFUL DESIGNS SELF-CONFIDENT WOMEN, for real

who strive for individuality and freedom.

FROM CHILDHOOD MEMORIES

inspired pieces are completed by casual basics like slightly falling silk blouses, warming mohair sweaters, corduroys and leather-culottes. of the Fashion Week show were intricately manufactured leather corsets, inspired by orthopaedic gadgetry from the 17th century. Despite their unique style, they seamlessly fit with the rest of the collection.

THE HIGHLIGHTS

A MODAL OVERALL

with leather straps is combined with a turtleneck made of stretch-nappa.

IN TERMS OF COLOURS, WARM COLOURS autumnal shades dominate – like cognac, mustard-yellow, ginger and blazing red are combined with midnight blue as well as shades like They create an

SMOKY GREY. EXCITING WORLD OF COLOURS.

WWW.MARINAHOERMANSEDER.COM

THE DESIGNER PLAYS SKILFULLY

with attributes of masculinity and femininity. She combines different elements to an androgynous style, which is delicate and decisive at the same time.

THE COLLECTION FABRICS THE SOFT JACKETS, CASHMERE AND WOOL, includes a variy of and materials. made of a mix of

are combined with a skirt with weaved high-quality leather-strings.

FROM

UKRAINE WITH

LOVE EWA HERZOG LACE AND GRACE FROM BERLIN

PHOTOS: MERCEDES-BENZ-FASHIONNEWSROOM

“COLLECTION NO. 6”

presented on the Fashion Week Berlin by

was

EWA HERZOG

EWA HERZOG,

who is the most famous graduate from AMD since 2010, according to media reports, has managed to enrich the feminine elegance of her label with her young, fresh spirit in the new collection No. 6.

HIGHLIGHTS

of the current Ewa Herzog collection are: Dresses with fantastic geometric patterns, the popular mix of lace and winter wool, as well as a seductive wedding dress for the first time. and materials should seduce wearer and viewer alike. The No. 6 Collection of Ewa Herzog is playing with the different facets of the modern woman.

SILHOUETTE

Ewa Herzog has always been in love with fashion. One of her biggest dreams came true when she was able to study at AMD Akademie Mode & Design.

AFTER GRADUATING

in 2010, she created her own label EWA HERZOG. Her philosophy: feminine high-­‐fashion that has been produced under fair conditions and is sustainable as well. For Ewa Herzog, being in Berlin is more than just an ideal choice of location and facility, but a personal credo as well: „You can read Berlin on my label directly under my name, and the entire world comes to the capital, to seek inspiration, which is striking to me“.

WWW.EWAHERZOG.COM

WHEN CLASSICAL

ROMANTIC MEETS FASHIONABLE SEXYNESS IRENE LUFT

SENSUAL HIGH-FASHION

PHOTOS: MERCEDES-BENZ-FASHION

THE MODERN is the signature of

yet elusive feminine and romantic style

IRENE LUFT

IRENE LUFT THE COLLECTION

is a luxury Prêt-à-Porter brand based in Munich.

for autumn/ winter 2015 is yet again a statement for craftsmanship. This season is less dominated by beautiful but still brings in other Irene Luft icons like embroidery or couture like applications.

LACE

OTHER THAN IN THE PAST

seasons Irene Luft dedicated a large part of the collection to materials she rarely or never used before

LIKE LEATHER OR NEOPRENE. In contrary to the material choice Irene stayed true to her favourite colours,

BLACK AND GOLD.

Irene Luft is a luxury

PRÊT-À-PORTER BRAND based in Munich.

IRENE’S LIFE IS AN HOMAGE TO FASHION. BORN AND RAISED IN RUSSIA

as the daughter of a master tailor she followed her mother’s footsteps and did her apprenticeship as a couture artisan. She graduated with distinction from the renowned German Master Craftsmen School for Fashion (Deutsche Meisterschule für Mode) and later from the Akademie für Mode & Design in Munich.

WHILE WORKING FOR INTERNATIONALLY RENOWNED BRANDS

Irene Luft founded her own eponymous label. Ever since the first day Irene launched her Label she is well-known for her spectacular dresses for private customers and her strong

HANDMADE COUTURE WONDERFULLY FEMININE

idea for her Prêt-à-Porter and occasion wear designs. Regularly, Irene takes part

AT THE MERCEDES-BENZ FASHION WEEK BERLIN where her fashion shows are a statement, each time.

WWW.IRENELUFT.COM

STYLISH, MYSTICAL, DARK & SEXY AUGUSTIN TEBOUL STILL PLAYS WITH LEATHER, CROCHET AND EMBROIDERY

PHOTOS: MERCEDES-BENZ-FASHION

During the Fashion Week in Berlin a very mystical and sensual collection, with allusions to the world of Gothic and Dark Wave was presented by

AUGUSTIN TEBOUL

SOUNDS OF BLACK Since 2011, Annelie Augustin and Odély Teboul produce very special and eye-catching womenswear on a highest level. The French-German team offers exclusive garments and accessories on the edge between readyto-wear and haute couture.

Besides black, a feminine silhouette plays always the main role. The sophisticated designs, the craftsmanship and attention for details underline the combination of poetry and gravity balancing eccentricity with sobriety.

AUGUSTIN TEBOUL is part of a new generation of emerging fashion designers. Have been awarded the European Woolmark Prize, the French German economy prize for cultural businesses and the Dorchester Collection Fashion Award, the brand is on its way to become an established name in the industry.

With a photo exhibition the designers created a modern blend of the artistic fields fashion and photography, which was completed by a show, which was very special once more.

NUDE IN PERFECTION

Walking up and down the stairs of the Kronprinzenpalais, the models showed black leather, crochet-work, embroideries and a lot of skin. The different weaves and crocheted fabrics kept covered the absolute minimum. The reduced nude make-up matched perfectly with the erotic style of the collection.

THE VALEUR CONCLUSION

A sex appeal on the higest level. Augustin Teboul presented once more a very modern and wearable collection, probably not for any occation, but for the very special moment. We want to see/ wear more.

WWW.AUGUSTIN-TEBOUL.COM

PHOTOS: MERCEDES-BENZ-FASHION

THE REBEL AGAINST A STYLISH INERTIA BOBBY KOLADE

NONVERBAL COMMUNICATION TROUGH FASHION

LOCATED

near to a busy metro station, on the upper floor of an industrial building is the studio of

BOBBY KOLADE

THE BACKYARD BELOW

is constantly busy: It is shared by many artists, a mosque, an afrosupermarket as well as a DIY store.

Everybody on this place can be assigned to the respective area because of their clothes.

BOBBY KOLADE

presented his collection the first time on the Berlin Fashion Week. The autumn/winter 15/16 collection made nonverbal communication through fashion a subject of discussion. In a creative way, Kolade tried to answer the question: how can clothes express affiliation, a cultural background and job?

LITERALLY,

analogue to the facets of the backyard the collection, which was presented in the halls at the famous party-club Berghain, reflected different types of people and expressed a kind of defiance, a bit truculence towards the stylish torpidity in Berlin.

WWW.BOBBYKOLADE.COM

GERMAN PUSHING THE BOUNDARY FASHION DESIGN IS

VEKTOR

TEXT: FASHIONPRESS / EDIT BY VALEUR MEDIA PHOTOS: MERCEDES-BENZ-FASHION

CASUAL AND VERY SEXY

THE DESIGNERS

Kristina Puljan and Martin Eichler, who came from Hamburg and Freiburg to Berlin to attend the ESMOD Berlin, where they met each other, created a young fashion label called

VEKTOR

Martin Eichler founded the Women‘s Wear label hectorhector in 2009 which combined street style with high fashion reflecting Berlin’s zeitgeist. In 2011, Kristina Puljan specialized herself in high quality leather pants with her Label Volim.

IN BERLIN,

Martin and Kristina opened the „Villain Berlin“ concept store at Gormannstrass 23 in 2012. Here they distributing their own labels along other newcomers as Dioralop, Dominic Knecht, CaroCora, Maniko, Ta-Ste and many more.

AFTER ONE YEAR,

they decided to focus the store on their own collection and connected their Labels „Volim“ and „hectorhector“ to become VEKTOR.

VEKTOR

provides women’s and men’s wear as well as unisex models; all of them available in an urban sportive, elegant and modern style as well as high quality basics.

PUSHING THE BOUNDARIES VEKTOR showcases geometrical Bauhaus shapes, and sober sportswear characteristics through colour and volume.

WWW,VEKTOR-BERLIN.COM

SILHOUETTES

and used fabrics strip their known and typical looks by reinventing silk chiffon with paddings to create new volumes and material for warm winter coats.

MILITARY PROTECTION UTILITIES

inspire to details like body framing buckles and coated elastic waistbands used on the outside. a deep red and a vibrant ultramarine are combined in blockings or used allover.

The concept of this collection is carried by the fabrics like Padded silk chiffon, soft angora jersey, tencel and leather.

WHITE, GREY, BLACK,

THE DARK

JOKER STYLES

AS MODEL FOR BRAND NEW ZUKKER

AVANT-GARDE DESIGN FROM GERMANY

PHOTO: MARCO WARMUTH

JUKEBOXHEROE

is the title of the Mercedes Benz Fashion Week debut of

ZUKKER

THE LABEL THE JOKER

presented the third collection for the season autumn/winter 2015/16. from the Batman films has inspired the designers.

As in previous collections, for the combination of and earmarked pieces of clothing. Again, the designers were focused on coats.

ZUKKER STANDS AVANT-GARDE DESIGN

HIGH-QUALITY MATERIALS,

exact cuts and distinctive silhouettes made a functional and unique collection. light grey blends and yellow accents define the color range, which is broken by a Bordeaux-red costume made of

BESIDES BLACK, SYNTHETIC FUR. THE DESIGNERS

found a basic cut in a classic tracksuit, which is the base for wide jackets with big trimmed collars, sweaters and coats in different lengths and with

SHORT SLEEVES.

PHOTOS: MERCEDES-BENZ-FASHION

ZUKKER

is a German fashion label for women with a clear attitude and a high demand on shape and quality. for striking silhouettes and precise cuts. makes fashion as a reliable daily partner. produced in the Erzgebirge.

THE LABEL STANDS ZUKKER MADE IN GERMANY.

WWW.ZUKKER.COM

WIDE CUTTED TROUSERS STRAIGHT-CUT SHIRTS WIDE SHIRTS with creases are combined with

as well as made of fine silk and transparent technical fabrics. All of the 35 pieces of the collection have a special identity and a high quality.

ZUKKER DENMARK AND AUSTRIA. ITALY FROM ENGLAND, SWITZERLAND used solid wool fabrics from

Besides soft knit from

ctional textiles from

and finest nappa also fun-

were used again in this collection.

AVANT-GARDE FASHION FEATURED BY

ECO NATURAL COSMETICS LAVERA

CELEBRATES NATURAL BEAUTY

Photos: Getty Images for Lavera

IN OPULENT, AVANT-GARDE COUTURE,

Elisabetta Canalis, Bonnie Strange, Eveline Hall, Tatjana Patitz, Elisa Sednaoui and Nazan Eckes opened the lavera Showfloor at 6:00 PM on 21 January in Berlin. More than 1,000 guests visited the opening event of the three-day Eco-Fashion Show by

LAVERA

Since 2013, the producer of natural cosmetics presents the LAVERA SHOWFLOOR during the Fashion Week Berlin.

Also this January, the „Umspannwerk Alexanderplatz“, was once more the stage to present Eco-fashion trends of the upcoming season. Flooded with colourful lights and with its industrial charm it was a meeting point for people, which are interested in high-fashion made with respect to social aspects and environmental issues.

Prominent guests such as Susan Sideropoulos, Daniel Schuhmacher and many others visited the grand Opening Show and allowed themselves to be enchanted into the world of Green Glam.

Inspired by the colours of the new lavera make-up collection „Urban Summer Skies”, students from the Fahmoda Academy of Fashion and Design in Hannover designed the models‘ elaborate gowns. An additional highlight is the opening of the first lavera pop-up store at the „Umspannwerk Alexanderplatz“ location in Berlin. In the pop-up store, visitors are able to purchase lavera products or seek advice in the Style-up Lounge and get styled in the look of the Urban Summer Skies Collection.

In opulent, avant-garde couture, Elisabetta Canalis, Bonnie Strange, Eveline Hall, Tatjana Patitz, Elisa Sednaoui and Nazan Eckes opened the lavera Showfloor on 21 January in Berlin.

More than 1,000 guests visited the opening event of the three-day Eco-Fashion Show by lavera Naturkosmetik.

Under the motto „Celebrating Natural Beauty“, the prominent models appeared in avant-garde evening wear and the spring/summer 2015 lavera make-up look. This marked the third time that the popular moderator Nazan Eckes hosted the programme on the first day of the event.

SINCE

the foundation of the company and the brand „lavera“ in 1987, it has been the goal of the managing director duo (founder Thomas Haase and Klara Ahlers) to unite pure nature and beauty care and to fulfil all skin care desires and needs. From the product idea to the delivery, all certified products and ingredients comes from one source in the Hannover region.

WWW.LAVERA-SHOWFLOOR.DE

THE

HIGHLIGHT AT WAS A THE END SPLENDID FASHION AND STYLE CIRCUS FASHION ID

PRESENTED A FULMINANT FINAL SHOW

ON THE LAST DAY THE ARENA WAS OPEN

for the “Shop the Runway“ show presented by

FASHION ID

WHILE THE MERCEDES BENZ BERLIN FASHION WEEK AREAS

are open only for people form business and media, Peek&Cloppenburg and its online shop “FASHION ID” presented an “International Fashion Circus”, addressed to costumers on the evening after the official Fashion Week. The show was presented in the tent of Mercedes Benz at the Brandenburg Gate.

Rebekka Mir Massimo Sinato

JUST LIKE IN 2014

Alissa Harouat in a robe made by Jasmin Erbas

the seats at the fashion show were filled with over 700 customers, partners, journalists and a lot of star guests. The visitors were celebrating a colourful night full of fashion and entertainment. At the fashion show, which was moderated by Janin Reinhardt and Steven Gätjen, Peek&Cloppenburg showed the trends of the upcoming spring and summer collections.

Already now, you can find the pieces online at www.fashionid.de and of course at the local stores of Peek&Cloppenburg.

Photos: Andreas Rentz, (left side: Frazer Harrison)

Getty Images for FASHION ID

Photos: Andreas Rentz, 2: Peter Michael Dills,

3: Frazer Harrison, Getty Images/FASHION ID

LUISA HARTEMA,

the beautiful German top model, opened the runway show followed by over 60 Models, who presented over 120 outfits and creations of the spring and summer collection 2015. The show included the “best of” the new collections of Baldessarini, Babour International, Esprit, Gant, Jake’s Collection, Marc Cain, Marc O’Polo, s.Oliver Premium and more.

British singer and songwriter supported the live walk with his music. Of course, he performed also his top hit “When the beat drops out”. the guests enjoyed the “After Show Reception” with a lot of drinks, food, music and many surprises for the guests.

MARLON ROUDETTE, AFTER THE SHOW

A GREAT APPLAUSE

was given by Italian actress and fashion icon Ornella Muti: “I am excited! A fashion show for your customers is an amazing idea, which was perfectly realized. The atmosphere was cheerful and the looks set the mood for the summer fashion!” (Ornella Muti) Also other well-known guests like Katja Flint, Florian David Fitz, Christine Neubauer and Mariella Ahrens enjoyed the show as well.

Photos: Peter Michael Dills, Getty Images for FASHION ID

WWW.FASHIONID.DE

Photos: Frazer Harrison, Getty Images for FASHION ID

TIMELESS SOPHISTICATED JEANS WITH A FOCUS ON FIT BUT ALSO VERY

JBRAND

PRESENTED ITS NEW CAMPAIGN IN BERLIN

PHOTOS: FRANZISKA KRUG/ GETTY IMAGES

AT THE FASHION WEEK

a cocktail event tat the Soho House in Berlin was organized by the premium denim jeans label

J BRAND

Top-model Franziska Knuppe, Mirja du Mont, Alexandra Polzin, Sonja Kirchberger, Sven Martinek, Simone Thomalla, Shermine Shahrivar were some of the invited star guests.

Together with famous bloggers and press representatives as well as many buyers and retailers, they celebrated the launch of the new campaign. The gorgeous face of the new campaign is the upcoming Russian star model Daria Strokous.

J BRAND set out to create timeless, classic and sophisticated jeans with an emphasis on fit and the inspiration to make a woman look and feel beautiful in her jeans. Since the launch in 2004, J BRAND has achieved a winning combination of style and comfort, with a vision to create a jean that fit so perfectly it would follow the contours of the body. With the introduction of the dark-washed skinny jean, J BRAND was the first company to drive the skinny jean trend with global distribution. In fall 2008, J BRAND introduced a men‘s line embodying modern classics with a masculine sensibility. In spring 2012, J BRAND introduced a Ready to Wear collection designed to pair back to denim with luxurious contrasting fabrics while continuing the simplistic attention to detail and sensibility of the brand. Remaining authentic and true to the customer while delivering inventive designs, J BRAND continues to be an industry leader in the fashion world. The breadth of the brand also includes past collaborations with such designers as: Proenza Schouler, and a five-season partnership with Christopher Kane.

THE GORGEOUS FACE UPCOMING RUSSIAN STAR MODEL DARIA STROKOUS. of the new campaign is the

THE US PREMIUM LABEL

showed the new spring/summer campaign 2015, which was eagerly awaited by everyone.

IT’S A CLASS OF ITS OWN. DESPITE BLACK & WHITE, the pictures impress by a perfect presentation as well as an

ETERNAL ELEGANCE.

THE MOTIVES NOBLE EASINESS TOUCH OF REBELLIOUSNESS. show without losing a

The black and white pictures show impressively the Californian chic and informal cleverness of the summer collection.

COMPLETELY IN WHITE, THE SILHOUETTE. JOSH OLINS CASUAL LOOKS

the collection shines the spotlight on With this kind of visual presentation, photographer creates a dramatic simplicity which transforms timeless statements.

in

THE RUSSIAN STAR MODEL DARIA STROKOUS, completely styled in J Brand, was photographed completely in black and white, to set the focus on the feminine silhouette and the sophisticated fit.

The pictures of the campaign show a variation of design from models to

HIGH-CUT FLAIR STRAIGHT-LEG JEANS AND HIGH-RISE SHORTS. SOPHISTICATED TOPS The simple but, at the same time,

complete the styles perfectly.

Photo: Josh Olins Stylist: Alastair McKimm Model: Daria Strokous Hair: Esther Langham Make Up: SallyBranka Place: The Dust House in Tuscon, Arziona

WWW.JBRANDJEANS.COM

A LOT OF FASHION!

NEVER LET IT BE SAID THAT THE FASHION WEEKS DOESN‘T OFFER A WIDE RANGE OF STYLES AND TRUE INNOVATIONS. HOWEVER, WHEN YOU VISIT AN EVENT OR WHEN YOU GO TO PARTY AFTER A LONG BUSY DAY, WITHOUT THE CHANCE TO CHANGE YOUR OUTFIT,

ONE PROBLEM MAY OCCUR: WHAT IS THE RIGHT STYLE FOR THE ENTIRE DAY? THIS TIME,

IT COULD BE A STRANGE FEELING TO LOOK OVER OR UNDERDRESSED. THIS QUESTION WILL DRIVE US IN THE FUTURE ISSUES. WE HAVE CHOSEN THREE BRANDS, WHICH PROVIDE STYLES, THAT ARE CERTAINLY VERY CHIC, BUT SUITABLE ALL DAY LONG.

THE FOLLOWING COLLECTION IS ON SALE ON

WWW.NADINEH.DE

HQ GREY

DESIGN WITH MANY SHADES OF NADINE H

THE SPECIALIST FOR BLOUSES AND COLOR BLENDS

OF COURSE,

there are many amazing trends, which you cannot see on the Fashion Week. It is worth taking a look at some beautiful collections. Let’s take a closer look to a mix of reduced high fashion styles and a reserved blend of colors, created by the specialist for blouses

NADINE H

THE PURISTIC WHITE

of the premium cotton poplin as well as the ecru and powdery of the luxurious silk and, finally, the high-tech polyester pieces dominate the collection.

NUDE SHADES

THE SHADES OF GREY COMPLETE LOOK. and black invite to a recurrent

Regarding the material, flowing fabrics remain important - especially, silk but cotton and lace too.

ACCORDING TO HAPTIC AND FEEL, HIGH-QUALITY

look and color, the additional used polyester textiles are quite equally.

THE DRESSES, COATS SKIRTS THE PRINTS

and – at the first time – a selection of complete the blouse collection. of indicated landscapes and skylines are skillfully mixed with the materials.

THE COMBINATIONS SHOULDER AREA THE BLACK AND SOFT FLOWING VELVET DELICATE SILK, COTTON POPLIN WITH FINE CHIFFON. THE SILHOUETTES ARE VERY CASUAL. THE COLLARS MEN‘S SHIRT PRECISE CUT. THE SHIRTS WITHOUT COLLARS SIMPLICITY DETAILS, BUTTONS, GOLD CLASP BREAST POCKET GEMSTONES.

of material emphasize the features especially on the as well as at the sleeve applications and cuffs. is combined with

with unusual lace and heavy quality jersey

on the converted have a very particularly

emphasize the very unique of the collection, which is valorized by expressive such as large decorative an exactly placed or a

made of black sparkling

THE CASUAL SHIFT DRESSES AND SKIRTS

in the form of a light A-line as well as the reduced indoor coats complete the attractive collection.

NADINE H

designed a very wearable and easy to combine collection, which is still sophisticated within its simplicity.

NADINE H,

founded in 1981, stands for fashionable blouses in high quality processing with lovely details and a very good fit, even in larger sizes.

MEANWHILE, „NH-AUTHENTICGARMENTS&SUPPLIES!“

NADINE H is an established and well initiated brand at the market. The new claim:

characterizes the Image of the label.

Like its customers, NADINE H presents itself

AUTHENTIC, CONTEMPORARY AND FASHIONABLE.

WWW.NADINEH.DE

WHEN

NOBLESSE AND A GREAT NAME OBLIGE ANTOINETTE WELL DRESSED IN ANY MOMENT

ALREADY PRINCESS DI

loved the elegant styles of an ancestor of a new brand, which was inspired by the noblesse and grace of one of the most fascinating personalities of history

ANTOINETTE

THE FRENCH QUEEN MARIE ANTOINETTE

(1755-1793) was the inspiration behind the brand name. In terms of fashion, Marie was certainly way ahead of her time, as her fashion choices and extraordinary sense of style made a great impression on the fashion of the European royalty even

DURING HER LIFETIME.

THE HEAD FEATURED IN OUR NEW LOGO IS OUR INTERPRETATION OF THE MODERNDAY MARIE ANTOINETTE. IT HAS BEEN SPECIFICALLY CHOSEN, JUST LIKE THE SIMILARITY IN NAME WITH THE FORMER “MISS ANTONETTE” BRAND, emphasises Janine Fichna, responsible, inter alia, for design and marketing.

ANTOINETTE FINEST FABRICS

ONLY USES THE AND MATERIALS, SUCH AS CASHMERE, SILK, WOOL AND CERTIFIED FUR FROM RENOWNED EUROPEAN SUPPLIERS AND THEREBY UNDERLINES THE LUXURIOUSNESS AND SOPHISTICATION OF THE INDIVIDUAL GARMENTS.

BLAZER

SOPHISTICATED CUT WITH SLANTING POCKETS AND CUT-AWAY HEM. THIN DINNER JACKET COLLAR.

DRESS

TAILORED, LONGSLEEVED DRESS WITH FRILLS AT THE SIDES.

INNOVATION MEETS TRADITION.

This is the conceptual framework upon which the three-person management team, consisting of Franz Haushofer, Janine Fichna and Robert Hübner, founded the new luxury women’s outerwear brand.

FASHION WITH LOVE TO EVERY DETAIL IN EVERY FACET OF THEIR CONDUCT,

the keys are the in-depth experience and knowhow of the team. The Haushofer family is renowned in the German fashion business. Franz Haushofer Senior founded his brand called “Miss Antoinette” already in 1975. After years of success, in the year 2007 he had to give up against the countless discounters and cheap chains that overflow the market with low quality and dumping prices until today.

Since then, his son, Franz Haushofer junior, who worked in the fathers company, dreamed all the time of a revival of the family brand, but with new aims and design conceptions.

WOOL-CASHMERE COAT

(left side) made of high-quality soft wool-cashmere. Double-breasted buttons and cozy pockets.

Straight cut with tailored shoulders and a large lapel collar. Removable fox fur trim.

THE ENCOUNTER WITH JANINE FICHNA

laid the foundation for the new luxury brand with a similar name but a complete new international orientation. The label Antoinette was born.

“

I MET HAUSHOFER JUNIOR THROUGH A MUTUAL FRIEND A LITTLE OVER TWO YEARS AGO. BEFORE THAT I HAD WORKED WITH DESIGNER PHILIPP PLEIN, WHEN HE WAS JUST STARTING TO TRY HIS HAND AT FASHION. WHILE TALKING AND DISCUSSING FASHION AND SHARING OUR EXPERIENCES AND CONTACTS, HAUSHOFER JUNIOR AND I BEGAN TO BUILD UP THIS A IDEA OF A NEW BRAND, USING HIS AND MINE EXISTING CONTACTS. OUR IDEA WAS TO CREATE A BRAND USING AGAIN HIGH QUALITY FABRICS WITH ELEGANT DESIGNS WHICH ARE CLASSIC, BUT WITH AN EXTRAVAGANT TOUCH. WE BOTH FELT THAT IN A TIME WHEN VALUE FASHION CHAINS AND FAST-FASHION RETAILERS SUCH AS H&M, PRIMARK AND ZARA WHERE GROWING MORE AND MORE, THERE WAS A LACK OF TRADITIONALLY MADE, HIGH QUALITY FASHION IN THE MARKET. FASHION WITH LOVE IN EVERY DETAIL. SO THAT WAS OUR IDEA FOR ‚ANTOINETTE,‘ TO CREATE A NEW LUXURY LABEL.“ SAYS JANINE FICHNA.

TOP

(left side) Straight, boxy-cut with a fine, overlapping trim. Wraps around the body and finishes at the front with an open pocket flap. The short sleeves are finished off with decorative, chain-like trimming around the hem. Also perfectly suited to wear with trousers. Shown here with a matching skirt.

Tailored to the hips, owing to the high waistband, and pretty pleats give the skirt a slight A-line look. Both garments are made of soft black and white tweed.

SKIRT

“

WE FOUNDED THE BRAND EARLY LAST YEAR TOGETHER WITH AN INVESTOR. INITIALLY WE WANTED TO USE A NEW NAME FOR THE BRAND, BUT WE LIKE THE IDEA THAT PEOPLE MAY BE CONFUSED BY THE NAME AND MAY ASSUME THAT THERE IS A CONNECTION TO ‚MISS ANTONETTE.‘ IN FACT, THIS LINK TO THE OLD LABEL HELPED US A LOT WHEN WE VISITED HIGH QUALITY FABRIC SUPPLIERS AND MANUFACTURES IN ITALY AND NUMEROUS PRODUCTION FACTORIES IN EUROPE, AS THEY REMEMBERED THE BRAND.

COAT

Lightweight finn racoon coat with pockets, collarless, in light powder -puff pink.

Fitted cut with generous pleats on the front left seam, 7/8 sleeves with a wide boat neckline, knee-length/ close fit around the knees, made out of strong ‘Techno-couture’ viscose with a subtle shimmer.

DRESS

“

I HIRED CHRISTINE LEBSACK AS THE HEAD OF DESIGN LAST SEPTEMBER, WHO HAS OVER TEN YEARS OF DESIGN EXPERIENCE WITH DIFFERENT BRANDS. WE ALREADY INTRODUCED THE LABEL TO THE GERMAN MARKET EARLIER THIS YEAR, ATTENDING TRADE FAIRS PANORAMA IN BERLIN AND SUPREME IN MUNICH, AS WELL AS DUSSELDORF, PURE LONDON AND THE COTERIE IN NEW YORK.“ Janine Fichna continues.

WITH A SUCCESSFUL START LIKE THAT

we can look forward to the upcoming collections.

WWW.ANTOINETTE-FASHION.COM

CHEEKY AND COOL VERY STYLISH VERO MODA FOR THE YOUNG AND YOUNG AT HEART

THE RIGHT BRAND

of choice for the fa s h i o n - c o n s c i o u s , independent young woman who wants to dress well and pay less is certainly

VERO MODA

At VERO MODA, the customer finds the

RIGHT CLOTHES RIGHT PRICE

at the as well as the opportunity to follow fashion on her own ways.

VERO MODA

LIVES AND BREATHE TRENDS.

The contemporary international collections offer „can’t-live-without“ pieces alongside essential wardrobe staples.

VERO MODA offers quality,

AFFORDABLE AND INSPIRING CLOTHING

for the young woman who wants to look good and have fun with her look.

VERO MODA consists of two lines:

VERO MODA AND NOISY MAY,

each adding a different dimension to the brand, ensuring every customer is catered for.

VERO MODA launched in 1987 to fulfil

A NEED FOR GOOD QUALITY,

on-trend clothing at affordable prices, and today it is one of Europe‘s largest clothing brands for young women. The brainchild of Troels Holch Povlsen, VERO MODA was one of the first brands to launch within the Bestseller family.

TOP MODELS

such as Helena Christensen, Claudia Schiffer, Christy Turlington, Kate Moss and Gisele Bündchen have been the faces of VERO MODA during the last 28 years.

They contributed greatly to the branding of VERO MODA

AS PART OF THE FASHION WORLD.

IT`S AN EYE-CATCHING MIX

- chic but very fresh - which makes also cloudy and rainy spring days cheerfully.

THE SPRING 2015 VERO MODA CAMPAIGN FRIENDS THEME

continues the lovely that has carried the message of fashion, fun, and friendship over recent seasons. This spring, however, the bond between friendship and fashion has been given additional,

NEW DIMENSIONS...

THE SET VIBRANT SPRING COLLECTION. - calm and clean created with strong white lines is the perfect backdrop for VERO MODA’s

Giving an almost gym-like backdrop in some images, and an elegant artistic frame in others, the set makes exploring the season’s trends and hit items an easy and

JOYFUL EXPERIENCE.

THE VIBRANT COLLECTION, STYLE STATEMENTS

filled to the brim with and musthave pieces, is an easygoing and upbeat interpretation of the season’s most Beautiful exotic floral print on sporty styles like a bomber jacket and shorts.

DOMINANT TRENDS:

OFF-THE-SHOULDER JERSEY TOPS

combined with trousers with softly flared legs. Pretty pastels mixed with primary colours, and worn in layers. It all feels, looks and “wears” like spring!

THE FACES

VERO MODA’s trio of friends sees a new face this season.

Adesuwa Aighewi, a Nigerian–Chinese rising star in the fashion firmament, has joined Nadine Leopold and Crista Cober and feels completely at home with the dominant idea of the campaign: sharing fashion and fun with friends.

THE DENIM

of the season makes a fashion heart beat faster! One perfectly cut piece after another is presented in the campaign. Washes and details cover all the (fashion) bases, and never has the denim-on-denim look felt more necessary to indulge in. Jackets, tops, overalls and the perfect pair of jeans are all part of the Spring collection. But how can you choose when every item is a must-have?

WWW.VEROMODA.COM

THERE IS

NO

HIGH-FASHION COMPLETE LOOK WITHOUT DELICATE LINGERIE AUBADE

MAKES EACH STYLE PERFECT

WHEN WE TALK ABOUT HIGH-FASHION STYLES,

we cannot stop regarding externals.

Thus, we shouldn’t forget the pieces which are described as our second skin; the lingerie. When we look for quality and a unique design, when we search for individuality and extravagance, we have to come to the top international lingerie brands. One of them is the French label

AUBADE

PHOTOS: SVEN BAZINGER

THE BRIGHT COLOURS, SENSUAL LACE AND FLORAL EMBROIDERIES MAKE THE AUBADE COLLECTION TO AN ODE TO FEMININITY.

THE IMAGERY HERO FEMME FATALE IN “LA BELLE EN CAVALE”

of this amazing collection is the

with her despicable lacing and metallic details. She goes on a journey in the city of debaucheries and experiences a in her ensemble made of lurex and black embroidery.

“VEGAS FEVER”

NEVERTHELESS, “SUNSET DRIVE”, HER “STRANGERS IN THE NIGHT”.

“PRISON OF DESIRE”

while a Joyride in an old Cadillac over the she meets She accompanies him on an unlimited journey to the

with embroidered flowers.

AFTERWARDS, SHE DISCOVERS UNLIMITED SENSUAL LINGERIE, THE “AMOUR EN FLEURS”.

A “CALIFORNIA DREAM” MADE OF LACE AND IN BRIGHT COLOURS WITH EROTIC LUXURY OF THE “WOODSTOCK MEMORIES”.

a wish box with which kindles

AMOUR EN FLEURS BODIES LACE AND MESH. TIMELESS BUT TRENDY, OUT- AND UNDERWEAR. are unbearable.

They reinvent themselves by combining

they are truely wearable as stylish These bodies are available in three versions.

THE SEAMLESS LYCRA-MESH DELICATE, CORSET EFFECT.

is super soft and while the one-pieces made of lace provides a

DOUCE FAVEUR CALAIS-LEAVERS LACE AND TULLE, SPARKLING RIBBONS AND FANTASY BOWS. graphic effects with

FLEURS DE POMMIER EMBROIDERY TULLE

In three colours and with floral pattern. A butterfly decorates the models on the straps.

STRANGERS IN THE NIGHT SPARKLING BAYADĂˆRE YARN, NECKLACE EFFECT. Bicoloured calaisleavers lace with

feather motives and elastics. Removable pieces on the cleavage for a

HYPNODREAM FLAT, SHINY LACE WITH FLORAL MOTIVES AND SWAROVSKI JEWELLERY. LACING AND BRA CATCH comes with a beautiful

extremely soft microfibre.

out of

VEGAS FEVER BLACK LACE GOLDEN STAR BLACK FANTASY BOW GOLDEN STAR.

combined with motives on stretchable, comfortable mash ware. The is decorated with a small

WOODSTOCK MEMORIES EMBROIDERY FRENCH DAISIES SATIN ON THE STRAPS.

with strong colour contrasts, and delicate

WWW.AUBADE.COM

WHEN A

MOTHERCREATES TO-BE DELICATE LINGERIE

LES JUPONS DE TESS SENSUAL UNDERWEAR WITH A UNIQUE HISTORY

When a mother-to-be becomes creative, an amazing and sensual lingerie label could be born. However, it is the story of:

LES JUPONS DE TESS PARIS

When the past is brought back to life in the most charmingly enchanting way...

It’s the story of a young woman who, while watching the burgeoning curves of her stomach caught herself wondering, how to express the growing beauty of her daughter Tess. Thus, the line of lingerie was born, like a water lily gently emerging�, explains Delphine Ballester, designer of Les Jupons de Tess.

LES JUPONS DE TESS FRENCH LINGERIE LABEL

is a fabulous creating collections inspired by the elegance of the 18th century woman.

It is an unforgettable era characterised by the and female Symbols of the period, such as frills and ribbons, adorn the various styles. These have been updated to create a glamorous range of for a woman who, depending on her mood, wants to be

‘ART DE LA TOILETTE’ ‘COQUETTERIE’. „BOUDOIR“ COLLECTIONS CORSETRY AND LINGERIE FLIRTATIOUS, SEDUCTIVE OR MISCHIEVOUS. BODICES

The features that most strongly evoke this period include with fitted corsets, the use of silk, the influence of English fashion, pieces in sheer cotton, high-waisted chiffon gowns... The result is a

DELICATE COLLECTION, using finely worked, elegant and luxurious fabrics.

LAYERS OF CHIFFON, “LEAVERS” LACE AND SILKS

combine to create a couture feel. Inspiration sometimes starts with a single detail which then takes shape. It could be a neckline, a sleeve, a pattern, a way of tying a ribbon...

AND THE IMAGINATION DOES THE REST.

THE “SO NAUGHTY” LINE FLIRTATIOUS. is a range which is as chic as it is

THE MAJORITY UNDERWEAR OR OUTERWEAR.

of these pieces can be worn as

CORSETS AS BELTS,

camisoles as tops, slips as tunics, cotton pieces as beachwear... The styles available are: underwired bras, halter neck triangle bras, smocked cotton bra tops, camisoles, slip sets, thongs, briefs, shorts, full briefs, corsets, suspender belts, and

„SOFT“ BASQUES.

Chosen as a

“COUP DE CŒUR”

label by Chantal Thomass and Christine Walter-Bonini, Director of the prestigious ESMOD fashion school, at the salon de la lingerie in January 2009, is clearly a

LES JUPONS DE TESS VERY PROMISING YOUNG LABEL.

WWW.LESJUPONSDETESS.COM

IT‘S ALL

ABOUT DIMENSION OF LUXURY A NEW

LINGADORE WELCOMES THE SPRING

WARM COLOURS, terize the collection of

powerful prints and high quality embroideries charac-

LINGADORE

Let yourself get enchanted by the of Shilah & Nayeli (complete with matching nightwear), the of Dakota & Minya and the of Seqoia & Aiyana. of the can very well hold their own, but combined they bring out the best in each other.

ROMANCE PURE LUXURY INTENSITY THE INDIVIDUAL RANGES LINGADORE COLLECTION

THE BROWN TINTS AIYANA RANGE, EMBROIDERY.

of the Nayeli print blend seamlessly with the that’s characterized by its rich This embroidery is ‘coated’ which results in an exclusive leather look. This can best be seen on Aiyana’s fabulous that really brings a

BALCONET BRA, NEW DIMENSION TO LUXURY.

DAKOTA’S BLACK COLOUR EXCITING LEOPARD PRINT SHILAH RANGE. GOLD COLOURED ACCENTS THE MATCHING NIGHTWEAR STYLES returns in the of the Shilah combines a daring print with classic and should definitely be part of each private collection. create the picture perfect LingaDore outfit.

PRESENT SEQOIA NAYELI RANGE, PAISLEY PRINT. TINTS

together with the romantic with rich In the print (printed on micro) the warm of the LingaDore collection come together.

THE CUP EDGES, SHOULDER STRAPS AND BOTTOMS

are nicely finished with luxurious, dark trimmings that match perfectly with the print.

LingaDore kicks off with the intense Matching amazing trimmings are located on the and on the front panels of the bottoms. The lower parts of these luxurious lace trimmings are stylishly finished with subtle ‘eyelashes’. The classy blue stone and hanger between the cups of the bra and on the front panel of the bottom really tops off this range.

BLUE SEQOIA RANGE. BLUE EMBROIDERY CUP EDGES

WWW.LINGADORE.COM

TO BE CONTINUED...

VALEUR 20 WILL BE RELEASED ON 16TH APRIL