life.style.etc. BIANCA SOLTERBECK, PRODUCER & PERSONALITY, OWNER, SOLTERBECK MEDIA
“I have learned that in business you must keep going; I might adjust but I never stop.” WORDS + PHOTOGRAPHY LIA CROWE
With over 10 years experience working in local media, producing and hosting the LEO Award-nominated real estate series Dream Homes and creating a new home and design show called Luxury Hunters, Bianca runs a boutique video marketing agency that creates and captures content for local businesses and corporations. “I love the creativity of video — the music, location, style and script — and I get tremendous satisfaction working with business owners who start out as ‘camera shy’ and end up confidently starring in their own content.” Asked what innate qualities have aided her most in becoming successful, she says, “Stickability, tenacity and attention to detail. I have wonderful mentors who have helped me, but at the end of the day it’s really about the work. I do whatever it takes to make sure the end product is something I’m proud of. I have learned that in business you must keep going; I might adjust but I never stop.” When it comes to style, Bianca says her personal style is a kind of “Kate Middleton meets Jennifer Aniston” and it’s all about structure, colour and having a couple of key pieces that you love and feel good in. “I learned a lot from my stylish mother, who used to change to go to the grocery store! She taught me the value of having key pieces that last for years, and showing respect for an event or person by dressing for the occasion.” HAIR BY ASHLEY HOOD AT SUKI’S DOWNTOWN SALON
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