VANDERBILT MASTER OF MARKETING
2020
EMPLOYMENT REPORT
F R I E N D S A N D A S S O C I AT ES , I am pleased to present the Vanderbilt Master of Marketing Employment Report for the Class of 2020. Finishing the program’s fourth year, a total of 92 percent of the class reported receiving a full-time or internship offer at the end of reporting, 6 months post-graduation. These strong results are a testament to the determination, hard work, and exceptional character of the students who were part of the 2020 Master of Marketing graduating class. Strong outcomes show resiliency in challenging circumstances: The unexpected challenge of the global pandemic—and the subsequent uncertainty in the job marketplace—meant that many of the traditional springtime roles the Class of 2020 would have pursued were put on hold. Rather than use it as an excuse to take a pause, students rose to the occasion by securing internship opportunities that could pave the way for full-time roles and strategically networked to secure harder-to-find opportunities. Without complaint, they worked smarter and harder, finding creative ways to adapt and pivot and ultimately securing roles at a diverse set of top companies and agencies. Building on a solid foundation: From CPG companies to digital marketing agencies to national retailers, and healthcare providers, Vanderbilt Master of Marketing students from the Class of 2020 brought their marketing expertise to a wide range of organizations. Many roles align with the functional paths we have seen students successfully pursuing since the program’s inception, with a high number of roles in client services and digital marketing, while a smaller group was successful in their pursuit of roles in more niche industries. While approximately half of the class secured roles in the South, other graduates secured opportunities across the Midwest, Southwest, and West, further adding to a diversely employed Class of 2020. It was an honor to support this group of students. Their attitudes and adaptability in the face of a challenging spring highlighted their resiliency and work ethic. The students’ care for each other underscored the strong, collaborative culture they created, and their support for the program— already clear in their effort to connect with and support the new class—is abundantly evident. The Class of 2020 took advantage of the program’s solid career foundation and paved new paths for current and future students. We look forward to supporting continued career success for the Vanderbilt Master of Marketing program. Sincerely,
Amanda Fend Senior Associate Director, Career Management Center Vanderbilt University | Owen Graduate School of Management
63,166
$
is the average base salary for the Class of 2020
92
%
of the Class of 2020 received a full-time or internship offer within 6 months of graduation
CLASS OF 2020
Full-Time Employment Statistics Salary Data
Class of 2020 Profile
Total Class Base Salary* U.S. Citizen/Permanent Resident Total
Average Median Low $ 63,166 $ 63,166
$ 56,700 $ 56,700
$ 40,000 $ 40,000
High $ 110,000 $ 110,000
*Salary report is based upon usable salary information from full-time accepted employment. 82% of graduates accepting full-time employment reported compensation.
Full-Time Accepted Offer Job Function Percent Client Services 28% Digital Marketing 18% Consulting 12% Marketing Communications 12% Brand Management 6% Business Analytics 6% Consumer Insights 6% Merchandising 6% Other 6% Full-Time Accepted Offer Industry Percent Professional Services (Agencies) 29% Consumer Products 18% Consulting 12% Healthcare 12% Retail 12% Technology 12% Financial Services 5%
Timing of Offers & Acceptances Employment Status Employment Status at Graduation at 6 Months Post-Graduation Full-Time Short-Term Full-Time Short-Term Number Employment Employment Employment Employment Seeking Number Percent Number Percent Number Percent Number Percent Job Offers U.S. Citizen/ Permanent Resident 26 8 31% 2 8% 18 69% 6 23% Total 26 8 31% 2 8% 18 69% 6 23%
Job Acceptances U.S. Citizen/ Permanent Resident 26 Total 26
4 4
15% 2 8% 17 65% 6 23% 15% 2 8% 17 65% 6 23%
Accounting for Students Permanent Non-Permanent Total Work Work Program Authorization Authorization Graduates Seeking Employment 26 0 26 Not Seeking Employment Company Sponsored 0 0 0 Continuing Education 1 0 1 Not Seeking for Other Reasons 1 0 1 Starting a New Business 2 0 2 No Recent Information Available 1 0 1 Total Graduates 31 0 31
Upon Enrollment Class Size 31 Program Delivery Method On-Campus Length of Program in Months 10 Average Years of Work Experience 0.6 Age Range 20-25 Women 84% Underrepresented Minorities 23% Average GRE Score 305 Average Undergraduate GPA 3.6 Post-Graduation # of Graduates % of Graduates Seeking Employment Received Full-Time Offer Within 6 Months Received Internship Offer Within 6 Months Accepted Full-Time Offer Within 6 Months Accepted Internship Offer Within 6 Months % of Graduates Not Seeking Employment % of Graduates Reporting Information on Employment # of Graduates Not Reporting Information on Employment
31 69% 23% 65% 23% 13% 97% 1
Source of Accepted Offers School-Facilitated Activities Alumni Referral On-Campus Interviews Total
12% 12% 24%
Graduate-Facilitated Activities Personal Network Internet Job Posting Other Total
41% 18% 12% 71%
Not Reporting
5%
Top Metros Nashville 6 Chicago 2 Dallas 2 Los Angeles 2 Seattle 2
Full-Time Accepted Offer Geography Mid-Atlantic (DE, DC, MD, PA, VA, WV ) Midwest (IL ,IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI ) Northeast (CT, ME, MA, NH, NJ, NY, RI, VT) South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN) Southwest (AZ, CO, NM, OK, TX) West (AK, CA, HI, ID, MT, NV, OR, UT, WA, WY) Nashville Metro
0% 18% 0% 47% 12% 23% 35%
This report conforms to the MBA Career Services & Employer Alliance Standards for Reporting Specialty Masters Employment StatisticsŠ.
L I ST O F E M P LOY E R S 12South Marketing AMtec Industries* Auth0 Big Machine Label Group* Corelle Brands Daily Crunch Snacks*
Edelman Franklin Energy* Glazer’s Beer & Beverage Goldman Sachs Infosys Consulting MODISTE
New Engen Numerator Overtime* Procter & Gamble Roche Pharma Staples
The 11 Group The Allergy & Spine Center* The Home Depot The Nashville Edit* Vanderbilt University Medical Center
*Indicates internship employer
Full-Time Accepted Offer Job Function Business Analytics 6%
Consumer Insights 6%
Brand Management 6%
Merchandising 6% Other 6%
Marketing Communications 12%
Consulting 12%
Client Services 28%
Digital Marketing 18%
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