MASTER OF MARKETING
2022 EMPLOYMENT REPORT
VANDERBILT
FRIENDS AND ASSOCIATES OF VANDERBILT BUSINESS:
I am pleased to present the Vanderbilt Master of Marketing Class of 2022 Employment Report. This year marks the program’s sixth year, and we are thrilled to report outstanding employment outcomes once again, with 96% of job-seeking graduates having secured a full-time position within 6 months of graduation. These strong results speak to the determination and resilience of the students who were part of the 2022 Vanderbilt Master of Marketing graduating class.
Diverse paths and geographies: While traditional paths within marketing agencies and product management remained popular, the Class of 2022 also forged unique paths. We saw an increase in the number of students working in entertainment/media as well as consulting, with each of these industry sectors representing 22% of the graduating class. While the South remains the largest first destination for graduates (51%), the Class of 2022 landed roles across the country and internationally.
Alumni and community partners: We remain grateful to our alumni partners. They consistently engage with our students and each other, not only sharing job opportunities, but assisting with interview preparation, networking, and so much more. Twenty-two percent of job offers for the Class of 2022 came through alumni and faculty referrals. The success of this program would not be possible without this loyal and accessible network.
It was a joy to support the Vanderbilt Master of Marketing Class of 2022. Their attitudes and adaptability in the face of challenging circumstances highlighted their resiliency and work ethic. They engaged early and often with the Career Management Center. Additionally, we are grateful for the commitment and collaboration from our alumni partners who remain connected with the program and who assist our students. The Class of 2022 built on the program’s solid career foundation and paved new paths for current and future Vanderbilt Master of Marketing students. We look forward to supporting continued career success for the program’s graduates.
Kathleen Rall Associate Director | Career Management CenterVanderbilt University | Owen Graduate School of Management
$
43
66,095 is the average base salary for the Class of 2022
96
% of the Class of 2022 accepted an offer within 6 months of graduation
employers hired members of the Class of 2022
CLASS OF 2022 Full-Time Employment Statistics
Salary Data
Total Class Average Median Low High Base Salary*
Class of 2022 Profile
Upon Enrollment
Class Size 60
U.S. Citizen/Permanent Resident
$ 66,095 $ 65,000 $ 36,500 $ 95,000 Foreign National N/A N/A N/A N/A Total $ 66,095 $ 65,000 $ 36,500 $ 95,000
Signing Bonus**
U.S. Citizen/Permanent Resident $ 5,176 $ 5,000 $ 1,000 $ 10,000 Foreign National N/A N/A N/A N/A Total $ 5,176 $ 5,000 $ 1,000 $ 10,000
*Salaryreportisbaseduponusablesalaryinformationon93%ofthosegraduateswhoacceptedajob. **31%ofgraduateswhoreportedbasesalaryalsoreportedreceivingasigningbonus.
Job Function Percent
Consulting 22%
Brand/Product Management 15% Business Analytics 13% Client Services 11%
Advertising/Public Relations 9% Digital Marketing 9% Marketing Communications 7% Other 14%
Industry Percent
Consulting 22% Media/Entertainment 22% Consumer Products 15% Technology 11% Retail 9% Financial Services 5% Professional Services (Agencies) 5% Healthcare 4% Hospitality/Tourism 4% Other 3%
Timing of Offers &
Acceptances
Employment Status Employment Status at Graduation at 6 Months Post-Graduation Full-Time Employment Full-Time Employment Number Seeking Number Percent Number Percent Job Offers
U.S. Citizen/ Permanent Resident 56 39 70% 54 96% Foreign National 1 0 0% 1 100% Total 57 39 68% 55 96%
Job Acceptances
U.S. Citizen/
Accounting for Students
Seeking Employment 56 1 57 Not Seeking Employment Company Sponsored 0 0 0 Continuing Education 1 0 1 Not Seeking for Other Reasons 0 0 0 Starting a New Business 0 0 0 No Recent Information Available 2 0 2
Program Delivery Method On Campus Length of Program in Months 10 Average Years of Work Experience 1.22 Age Range 21-25 Women 82% Underrepresented Minorities 17% Average Undergraduate GPA 3.6
Post-Graduation
# of Graduates 60
% of Graduates Seeking Employment
Received Full-Time Offer Within 6 Months 96% Accepted Full-Time Offer Within 6 Months 96% % of Graduates Not Seeking Employment 2% % of Graduates Reporting Information on Employment 97% # of Graduates Not Reporting Information on Employment 2
Source of Accepted Offers
School-Facilitated Activities School Network (Alumni/Faculty Referral) 22% On-Campus Interviews/ Job Postings through Owen 13% Total 35%
Graduate-Facilitated Activities
Internet Job Posting 35% Personal Network 22% Other 8% Total 65%
Top Metros
Nashville 19 New York 7 Atlanta 4 Dallas 3 Los Angeles 3
Geographic Region
South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN) 51%
Northeast (CT, MA, ME, NH, NJ, NY, RI, VT) 16%
Southwest (AZ, CO, NM, OK, TX) 7%
Mid-Atlantic (DC, DE, MD, PA, VA, WV) 6%
West (AK, CA, HI, ID, MT, NV, OR, UT, WA, WY) 6%
Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI) 2%
International 2% Multiple/Remote 10%
Nashville Metro 35%
This report conforms to the MBA Career Services & Employer Alliance Standards for Reporting Specialty Masters Employment Statistics©
Permanent Resident 56 36 64% 54 96% Foreign National 1 0 0% 1 0% Total 57 36 63% 55 96%
Work Work Program Authorization Authorization Graduates
Permanent Non-Permanent Total
Total Graduates 59 1 60
Accenture
Align Technology
Bauer Entertainment Marketing Beacon Consulting Group, Inc
Brown Water Spirits LLC Capgemini Capital One Centerbase Denny’s dentsu
Dimension Hospitality
Double the Donation
Endeavor
Epsilon Data Management, LLC
Fourth Capital General Mills, Inc. Germane Solutions Hausfeld i3 Verticals iHeartMedia, Inc. Inspire Brands - Dunkin’ KPMG
Vanderbilt University Owen Graduate School of Management 401 21st Avenue South Nashville, TN 37203-2422
Vanderbilt
L’Oréal USA
Mars Petcare Mastercard Inc. Nashville Soccer Club New Engen Outback Presents PA Consulting Group PrideOne Proto Hologram Red Ventures Sierra Mutual Funds
615.322.2534 mmark@vanderbilt.edu business.vanderbilt.edu/mmark Hours: 8:30 AM to 5:00 PM CT
Slickdeals
Tempur Sealy International, Inc.
The Home Depot, Inc.
The Kraft Heinz Company
The Leading Hotels of the World, Ltd. TrailRunner International Treatment Technologies and Insights (TTI), Inc.
Tri Star Energy Universal Music Group Nashville We Thrive Media
LIST OF EMPLOYERS
Job Function Brand/Product Management 15% Consulting 22% Digital Marketing 9% Advertising/ Public Relations 9% Marketing Communications 7% Other 14% Client Services 11% Business Analytics 13%
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