STYLE GUIDE
ADUR SEA OF LIGHTS
By Vanesa Romero
CONCEPTS AND VALUES INSPIRATION
CONCEPTS AND VALUES VALUES Magic Fantasy Community Unity
Fun Light Sea Ocean
Wave Grow Drawing Glow
Dancing Movement Water Stars
FUNDAMENTS
The Sea of Lights is a regeneration project designed to last a whole day and draw in people from all over the local area. The aims of the project were to bring the community together and bring a vast number of Adur residents out on the streets to enjoy local shops and Christmas market. It did this by offering a varied selection of activities aimed at all ages and tastes.
LOGO SPECIFICATIONS
Adur
sea of lights Adur
sea of lights Adur
sea of lights Adur
sea of lights Adur
sea of lights
The Logo has been inspired by the sea movement and waves, playfull with the range of sparks, vibrant colors and and ended handmade strokes making it looks like childish and fun.
LOGO COLOR
CMYK C35 M100 Y35 K10 CMYK C80 M 95 Y 0 K 0 CMYK C87 M 29 Y60 K10 CMYK C89 M 39 Y64 K24
TYPEFACE
CMYK C69 M 38 Y21 K 1
ADUR
CMYK C85 M 14 Y100 K 2
SEA OF LIGHTS
Bira
Island of Misfit Toys CMYK C61 M 1 Y100 K 0 CMYK C 0 M 0 Y 0 K100 CMYK C 0 M 0 Y 0 K 0
PROMOTIONAL MATERIAL POSTER
Bira
FORMAT
ADUR TITLE 90pt DATE 45pt CALENDAR SUBTITLE 23pt
A3
Island of Mitfit Toys SEA OF LIGHTS TITLE 168pt
Futura TIME HEAVY 22pt PLACE BOLD 14pt TEXT BOOK 15pt SLOGAN BOLD 39pt SUBSLOGAN BOOK 22pt
CMYK C47 M 21 Y 14 K 4 CMYK C 6 M 5 Y 85 K 0 CMYK C 0 M 0 Y 0 K 0
PROMOTIONAL MATERIAL FLYER
Adur
sea of lights THE FUNNIEST LANCING’S EVENT A CELEBRATION OF COMMUNITY AND FRIENDSHIP
Saturday,
of December
WOT A MESS, ACTIV8, SAME SKY, THE SHOREHAM ALL-STARS, THE SIR ROBERT WOODARD ACADEMY, CHESTNUT TREE HOUSE, ADUR PRIMARIES, RAINBOWS, BROWNIES AND GUIDES, BEAVERS, CUBS AND SCOUTS, METHODIST HALL, THE TABERNACLE, MUSICAL BUMPS, SK DANCE, LANCING FOOTBALL CLUB, ASDA, FUNDING FOR IMOGEN, THE FIRE BRIGADE AND NICK AND BENS, JUST TO NAME A FEW!
FORMAT A6
CMYK C47 M 21 Y 14 K 4 CMYK C 6 M 5 Y 85 K 0 CMYK C 0 M 0 Y 0 K 0
PROMOTIONAL MATERIAL MAGAZINE
Bira
FORMAT
ADUR TITLE 45pt DATE 20pt CALENDAR SUBTITLE 23pt
A4
Island of Mitfit Toys SEA OF LIGHTS TITLE 100pt
Futura TIME HEAVY 12pt PLACE BOLD 10pt TEXT BOOK 11pt
CMYK C47 M 21 Y 14 K 4 CMYK C 0 M 0 Y 0 K 0
WEB DEVELOPMENT WEB
Bira
FORMAT
ADUR TITLE 45pt DATE 20pt CALENDAR SUBTITLE 23pt
1200px 800px
Island of Mitfit Toys SEA OF LIGHTS TITLE 100pt
CMYK C 100 M 94 Y 18 K 6
Futura
CMYK C 100 M 97 Y 27 K 32
TIME HEAVY 12pt PLACE BOLD 10pt TEXT BOOK 11pt
CMYK C47 M 21 Y 14 K 4 CMYK C 0 M 0 Y 0 K 0
PROMOTIONAL MATERIAL MERCHANDISING
HUTS
MUGS
T- SHIRT
PROMOTIONAL MATERIAL DISPLAY