Freedom Naturally Beautiful Cosmetics Media Kit

Simple Ingredients, Bold Results

About

T

The Founder

racy S. Allen, a native of Chicago, IL, is the Founder and CEO of Freedom Naturally Beautiful Cosmetics. Throughout her career, she served as a product manager for Victoria’s Secret, where she grew to love makeup and become a makeup artist.

However, Allen was born with seborrheic dermatitis/psoriasis, a skin condition which leaves her with sensitive and flaky skin over her scalp and face. Having sensitive skin her whole life made her love affair with makeup a challenge.

About

F

Freedom Naturally Beautiful

reedom Naturally Beautiful is a natural, certified-organic, and vegan make-up line for customers with sensitive skin, or simply looking for products without harsh chemicals. The products in the line are nature-inspired and free from harmful synthetic chemicals, such as parabens, petrolatum, talc, phenoxyethanol, nanoparticles, carbon black, triclosan, BHA and BHT, to name a few.

Our products are cruelty-free for animals and people, and ethically sourced within the United States.

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In 2014, Allen’s skin condition, family medical history, and concerning symptoms, such as hair loss, led her to seek medical advice. A doctor recommended Allen seek relief through lifestyle changes and clean eating. As a result, she became very interested in holistic approaches to wellness.

Allen became a DIY queen and found much success in creating her own natural and vegan-based beauty products - such as her self-developed hair care and facial products, deodorant, toothpaste, body scrub, and lotions. These naturally self-made products alleviated her skin condition, helped her hair grow back, and caused her other symptoms to subside.

In 2016, Allen decided to expand by developing her own makeup line because she was unable to find brands that were free of the chemicals that caused her irritation. Allen persevered and in 2019, launched her non-toxic makeup line, Freedom Naturally Beautiful Cosmetics, for sensitive skin. The line is vegan, cruelty-free, and free from harmful synthetic chemicals like parabens, petroleum, and by-products such as lead, talc, artificial dyes, and colors.

With Freedom Naturally Beautiful Cosmetics, Allen hopes women, regardless if they have a skin condition or not, will find freedom in having access to natural beauty products that are gentle to their skin.

Why

Freedom Naturally Beautiful?

Customer Testimonies The girl did my brows with the brow pomade in two minutes, and I was impressed because, for me, brows take forever. It took some getting used to using a brush (I normally use a pencil), but after about three weeks, I have fuller brows in two minutes, and they look natural. — Stephanie

Freedom Naturally Beautiful Cosmetics started with the simple decision to live a healthier life inside and out.

Sometimes people hear “natural” and think flowers and granola. That can be a part of it, but that’s only one perspective. Being “natural” means you choose to have fewer artificial chemicals in your life. You can be “natural” and still be sexy, playful, bold, sensual, classy, eclectic, serene, or any adjective you choose.

Having the ability to choose is the beauty of Freedom, and there’s always a choice. Every day you wake up is another opportunity to choose who and what you want to be.

Freedom Naturally Beautiful Cosmetics is about embracing that very concept. Accepting who and what you are, then displaying that beauty in all its forms. Knowing that the story you accept for yourself is the one you will live.

I am one of those people that use natural products but always feel like they are not as good as their chemical-induced counterparts. These natural lipsticks far exceeded what I expected. I have four shades now Red Wine, Hibiscus, Purely Plum, and Radiant Rose. I love how good they feel, and the colors are so natural looking. I don’t know how else to describe how they look. They are pigmented, and they look good. - Karla

I don’t give anything 5 stars, but the Prep & Set Powder is what I’ve been missing. It does what it is supposed to do, and it’s natural.

I use with the foundation, and I love that it doesn’t get caked up. - Sheila

Don’t let anyone else write your story!

Freedom Naturally Beautiful is the only foundation that I can wear now. I have been using it for months, and it’s time to re-up. I have very sensitive skin, and most foundation is itchy to my face after a while. However, Freedom is not. It’s like I’m not even wearing anything. I freaking love it!! If anyone reading this has sensitive skin and is on the fence, I say try it! I promise you will not regret it! — Nancy

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Product List & Pricing Prep and set Powder $30.00

Luminizer Foundation

$27.00

Blush

$38.00

$25.00

Bronzer

$30.00

Concealers $25.00

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Brow Pomade $20.00

Eye Shadow $20.00

Cream Eyeliner $20.00

Mascara $20.00

Lipstick Lip Gloss $18.00

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To purchase or learn more about

Freedom Naturally Beautifully, including ingredients and makeup application tips, please visit FreedomNaturallyBeautiful.com For business inquiries, please email info@freedomnaturallybeautiful.com

Also, follow us on: @FreedomNaturallyBeautifulCosmetics @FreedomNaturallyBeautiful @FreedomNatural2