Fresh packaging

Fresh.

by Josie Maran

Packaging Design Vanessa Du

Table of Content.

1. Lifestyle & Inspiration 2. Mood Board 3. Competitors 4. Templates 5. Product Looks 6. Advertisement & Promotion

Lifestyle & Inspiration.

Mood Board.

Challista Script:

Futura Mediem:

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#d1e8d0 R:213 G:232 B:210 C:17 M:1 Y:20 K:0 #422412 R:66 G:36 B:18 C:48 M:73 Y:83 K:67

Competitors.

Simple and gentle products

Organinc and natural Created by Miranda Kerr

Templates.

Tinted Moisturizer Light coverage that shows your skins natural beauty.

50 mL 1.01 fl. oz

INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Cyclohexasiloxane, PVP/Hexadecene Copolymer, PEG-10 Dimethicone, Glycerin, Dimethicone, Polymethylsilsesquioxane, Diamond Powder, Stearyl Triethoxysilane, Boron Nitride, Potassium Sorbate, Sodium Chloride, Citric Acid, Propylene Carbonate, Disteardimonium Hectorite, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499), Titanium Dioxide (CI 77891), Mica HOW TO USE: Gently squeeze onto the tips of your fingers, and smooth all over a freshly moisturized face. Blend upward and outward. Expect sheer coverage Josie Maran Cosmetics and instant dewiness.

Los Angeles, CA

INGREDIENTS: Active Ingredients: Zinc Oxide 9.4%** (Sunscreen),Titanium Dioxide 5.9%**(Sunscreen) Inactive Ingredients: Aqua (Water)**, Caprylic/Capric Triglyceride**, Ethylhexyl Palmitate**, Titanium Dioxide**, Cyclopentasiloxane, Argania Spinosa (Argan) Kernel Oil**, Polyglyceryl-6 Polyricinoleate**, Mica**, Nylon-12, Glycerin**, Polyhydroxystearic Acid, Polyglyceryl-2 Isostearate, Methicone, Alumina, Phenoxyethanol, Isononyl Isononanoate, Disteardimonium Hectorite, Tocopheryl Acetate, Triethoxycaprylylsilane, Polysilicone-11, Sodium Chloride**, Iron Oxide (CI 77492)**, Magnesium Stearate**, Isopropyl Myristate, Parfum (Fragrance)**, Bisabolol, Iron Oxides (CI 77491)**, Aloe Barbadensis Leaf Juice*, Simmondsia Chinensis (Jojoba) Seed Oil*, Isopropyl Titanium Triisostearate,

Fresh.

by Josie Maran

Argan Daily Moisturizer SPF 47 Protect and Perfect Tinted Warm Glow 50 mL 1.69 fl. oz

HOW TO USE: After cleansing, massage dollops of the cream into your face using upward and outward strokes.

Josie Maran Cosmetics Los Angeles, CA

INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Cyclohexasiloxane, PVP/Hexadecene Copolymer, PEG-10 Dimethicone, Glycerin, Dimethicone, Polymethylsilsesquioxane, Diamond Powder, Stearyl Triethoxysilane, Boron Nitride, Potassium Sorbate, Sodium Chloride, Citric Acid, Propylene Carbonate, Disteardimonium Hectorite, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499), Titanium Dioxide (CI 77891), Mica HOW TO USE: Gently squeeze onto the tips of your fingers, and smooth all over a freshly moisturized face.

Blend upward and outward.

Expect sheer coverage and instant dewiness.

Fresh.

by Josie Maran

Tinted Moisturizer Light coverage that shows your skin’s natural beauty.

50 mL 1.01 fl. oz

Josie Maran Cosmetics Los Angeles, CA

INGREDIENTS:

Argan Daily Moisturizer SPF 47 Protect and Perfect Tinted Warm Glow 50 mL 1.69 fl. oz

Active Ingredients: Zinc Oxide 9.4%** (Sunscreen),Titanium Dioxide 5.9%**(Sunscreen) Inactive Ingredients: Aqua (Water)**, Caprylic/Capric Triglyceride**, Ethylhexyl Palmitate**, Titanium Dioxide**, Cyclopentasiloxane, Argania Spinosa (Argan) Kernel Oil**, Polyglyceryl-6 Polyricinoleate**, Mica**, Nylon-12, Glycerin**, Polyhydroxystearic Acid, Polyglyceryl-2 Isostearate, Methicone, Alumina, Phenoxyethanol, Isononyl Isononanoate, Disteardimonium Hectorite, Tocopheryl Acetate, Triethoxycaprylylsilane, Polysilicone-11, Sodium Chloride**, Iron Oxide (CI 77492)**, Magnesium Stearate**, Isopropyl Myristate, Parfum (Fragrance)**, Bisabolol, Iron Oxides (CI 77491)**, Aloe Barbadensis Leaf Juice*, Simmondsia Chinensis (Jojoba) Seed Oil*, Isopropyl Titanium Triisostearate, Iron Oxides (CI 77499)**, Stearalkonium Hectorite, Propylene Carbonate, Laureth-12, Camellia Sinensis (Green Tea) Leaf Extract**, Ethylhexylglycerin, Citric Acid**, Potassium Sorbate**, Sodium Benzoate**. *ORGANIC **NATURAL

HOW TO USE: After cleansing, massage dollops of the cream into your face using upward and outward strokes.

Josie Maran Cosmetics Los Angeles, CA

INGREDIENTS: Water/Aqua/Eau, Rosa Damascena Flower Water, Glycerin, Lonicera Japonica (Honeysuckle) Flower Extract, Lonicera Caprifolium (Honeysuckle) Extract, Aloe Barbadensis Leaf Extract, Trisodium Ethylenediamine Disuccinate, Citric Acid, Potassium Sorbate, Sodium Benzoate.

Herbal Toner Carry this bottle with you for an on-the-go *hydration*

HOW TO USE: Close your eyes and gently mist onto face. Use directly after cleansing to prep skin for Priming Moisturizer and several times throughout the day, as often as desired.

50 mL 1.69 fl. oz

Josie Maran Cosmetics Los Angeles, CA

Fresh.

by Josie Maran

Rich Moisturizer

1.7 fl oz / 50g

For any time your face needs nourishing, comforting hydration.

Herbal Toner Carry this bottle with you for an on-the-go *hydration* INGREDIENTS: Water/Aqua/Eau, Rosa Damascena Flower Water, Glycerin, Lonicera Japonica (Honeysuckle) Flower Extract, Lonicera Caprifolium (Honeysuckle) Extract, Aloe Barbadensis Leaf Extract, Trisodium Ethylenediamine Disuccinate, Citric Acid, Potassium Sorbate, Sodium Benzoate.

HOW TO USE: Close your eyes and gently mist onto face. Use directly after cleansing to prep skin for Priming Moisturizer and several times throughout the day, as often as desired.

Fresh.

by Josie Maran

INGREDIENTS: Aqua/Water/Eau, Neopentyl Glycol Diheptanoate, Propanediol, Glycerin, Caprylic/Capric Triglyceride, Cetyl Alcohol, Stearyl Alcohol, Tridecyl Neopentanoate, Squalane, Dimethicone, Cocoglycerides, Cetyl Palmitate, Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Aleurites Moluccanus Seed Oil, PEG-40 Stearate, Phenoxyethanol, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Panthenol, Butylene Glycol, Polyisobutene, Tocopheryl Acetate, Ceteareth-20, Lavandula Angustifolia (Lavender) Oil, Caprylyl Glycol

HOW TO USE: Massage into your face using upward strokes—up and out!—any time skin needs a generous helping of nourishing, comforting hydration. Good for use under makeup or as a night cream before bed.

Josie Maran Cosmetics Los Angeles, CA

Rich Moisturizer For any time your face needs nourishing, comforting hydration.

1.69 fl oz / 30g

Josie Maran Cosmetics Los Angeles, CA

50 mL 1.69 fl. oz

INGREDIENTS: Water/Aqua/Eau, Rosa Damascena Flower Water, PEG-7 Glyceryl Cocoate, Propanediol, Isohexadecane, Poloxamer 184, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Xylitylglucoside, Betaine, Allantoin, Glycerin, Panthenol, Symphytum Officinale Root Extract, Sodium Hyaluronate, Anhydroxylitol, Polysorbate 80, Xylitol, Ammonium Polyacryloyldimethyl Taurate, Isopropyl Myristate, Benzoic Acid, Ethylhexylglycerin, Sodium Hydroxide

HOW TO USE: To start your day—massage 1-2 pumps onto wet skin (keep it in the shower!) and rinse.bTo remove makeup*—on dry skin, gently and thoroughly massage 2-3 pumps directly onto eye area to melt away mascara; add water, massage over the rest of your face, and rinse. complete clean.

Josie Maran Cosmetics Los Angeles, CA

Refreshing Cleanser Deep cleanse and leaving skin feeling *refreshed* 250 mL 8.45 fl. oz

INGREDIENTS: Water/Aqua/Eau, Rosa Damascena Flower Water, PEG-7 Glyceryl Cocoate, Propanediol, Isohexadecane, Poloxamer 184, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Xylitylglucoside, Betaine, Allantoin, Glycerin, Panthenol, Symphytum Officinale Root Extract, Sodium Hyaluronate, Anhydroxylitol, Polysorbate 80, Xylitol, Ammonium Polyacryloyldimethyl Taurate, Isopropyl Myristate, Benzoic Acid, Ethylhexylglycerin, Sodium Hydroxide HOW TO USE: To start your day—massage 1-2 pumps onto wet skin (keep it in the shower!) and rinse.bTo remove makeup*—on dry skin, gently and thoroughly massage 2-3 pumps directly onto eye area to melt away mascara; add water, massage over the rest of your face, and rinse. complete clean.

Josie Maran Cosmetics Los Angeles, CA

Fresh.

by Josie Maran

Refreshing Cleanser Deep cleanse and leaving skin feeling *refreshed* 250 mL 8.45 fl. oz

Product Look.

Advertisement & Promotion.