2023 Guide to Selling Your Home

SELLING YOUR HOME

I'm a real estate photographer and I work with many agents all over North Jersey Whenever anyone asks me who I'd recommend, whether buying or selling, Pollock Properties Group is the only name I give out. In terms of organization, marketing, communication, and end results, they blow everyone out of the water Their competition isn't even close. Their listings are so beautifully staged that they make up the majority of my portfolio But why I love them so much is that they are a dream to work with Every single person I've ever interacted with has been overly courteous, responsive, professional, and made me feel like part of their family If this is how they treat the photographers they hire, I can only imagine how great of an experience it is to be their client

Jesse Meikle

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WE DO REAL ESTATE WITH A PURPOSE

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Architecture & Interior Photography

FOUNDER'S LETTER

Dear Valued Client,

Welcome to a different kind of real estate experience, where YOU, our client, are at the center of everything we do We only focus on real estate practices that deliver results We are high-tech, high-touch and high-design in our approach to real estate, and we are fiercely committed to being pioneers within the industry We employ proven strategies that produce the best outcomes and help you achieve your goals - selling your home in your best timeframe, for the best possible price and with as little hassle as possible

With that in mind, we appreciate your curiosity about the process of selling your home and we are thrilled to provide you with this guide Thank you in advance for taking the time to read it and consider its information. On each page we want to show you how important our clients are to us, how important the top-dollar sale of your home is, and how much we love our community. We use a team model in which our specialists work together to deliver incredible results; our promise to you is to provide an amazing real estate experience Our team has 100+ years of combined real estate experience and every specialist on our team is focused on assessing your needs, and consulting and communicating with you regularly throughout the selling process

Every one of us on this team has a mission to CARE about you and your family, SERVE you at the highest level possible and GIVE back to this community. This isn’t just a transaction for you, it is a major change and a new season of life What drives us is making YOUR dream our MISSION We want to help you achieve your goals so you can look ahead to whatever is coming next

We are proud to have helped 1100+ families achieve their real estate goals which has allowed us to raise and give back over $450,000 to local and global charities

Our purpose is to put people first in everything we do, provide the best service in the real estate industry and to make a difference while doing so. We are committed to serving Northern New Jersey for decades to come with our mission of #CareServeGive!

Once you have reviewed this information and witnessed how successful our approach is for our clients, we trust you will want to partner with us on the future sale of your home, or introduce us to a friend who needs this level of service

Thank you for the opportunity to sell your home

We look forward to serving you!

Vanessa Pollock Founder/Chief Creative Officer REALTOR/Sale Associate

YOUR CUSTOM PLAN:

Would you prefer to be on the MLS or have an Exclusive listing?

EXCLUSIVE MLS

PRO PRO CON CON

Extensive marketing that casts a wide net!

Statistically homes sell faster and for a higher price

Filters through sites like Zillow, Realtor com, etc

Statistically you have a higher chance of receiving multiple offers

Easier for agents to show and sell

Easier for agents to get documents and information on your home from MLS

You may choose to prep your home more extensively for the full market exposure

You are opening your home to a lot of buyers - traffic is good, unless it isn't

If you ' re in a hurry to sell, this way might take longer, as preparations might take a few weeks (unless you ' re getting started ahead of the season you ' re selling in)

Everyone coming to see your home is a qualified & serious buyer

Convenience with less preparation and potentially less staging

Privacy! No sign in the yard and no national portal exposure

Generally fewer people through your home

You can get your home in front of Buyers faster

Not nearly as much exposure - however, with your permission, we can still broadcast your listing to our network of over 180K realtors nationwide!

Less opportunity for you to receive multiple offers

Statistically an Exclusive listing sells for less than one that is fully marketed on the MLS

You have a choice with how you would like to list with us Do you want an exclusive listing or do you want your listing to go live on the GSMLS? Each choice has pros and cons and which choice is the best will be based on your individual situation.

You have these same options with other brokerages But here is something to consider: other brokerages talk about the power of their exclusive listings, when really they're only advertising within their own brokerage

Don't take the bait! This is a disservice to you. Other brokerages push the exclusive option because they want both sides of the sale = yours AND the buyer for their company

Our exclusives are not brokerage-exclusive, meaning we market to EVERYONE. Not only is Keller Williams 180,000 agents strong, but we have incredible social media reach with our Exclusives We target the top producing agents within the community and make sure that they all know about your home If you entertain an Exclusive listing with another brokerage, please ask them how they will market for you and if they will let ALL Realtors show your home Will they utilize the power of social media for you?

We, as your fiduciary, want you to have as many buyers as possible in order to give your home and your family the greatest opportunity possible.

This option presents your home on the Garden State Multiple Listing Service and exposes it to the World Wide Web!

This option presents your home only to the top producers in the area, their Buyers and the Buyers of our office

You interview our agent and discuss preliminary pricing

Our mutual commitment - You sign the "Intent to List" so we can get to work for you

We provide a staging consultation & help project manage the prep if needed

We stage your home and take photos/videos & floorplans

You hire an Attorney

We order your FOR SALE sign to go up in front of your home!

You sign all paperwork needed to make your listing live on the MLS

Your MLS listing goes live! Woohoo!

We market your home like crazy on Zillow (& similar sites), paid social media campaigns, organic social media posts, weekly newsletters to thousands of community members and Realtors & showcase it with designer digital and print brochures

We host your Broken Open House, Private Showings & Public Open Houses

SELLER CHECKLIST

Buyers submit their offers

You accept an offer and sign a contract Congrats!

Attorney Review within 3 days of fully executed contract

Congrats! You are Under Contract!

Buyers conduct Main/General inspection, possible secondary inspections & appraisal

Inspection repairs negotiated if necessary

Confirm your move with your movers and pack up your things!

Certificate of Occupancy obtained

Prep for closing - final meter readings, change address, confirm movers

Finish preparing your home to be vacant, clean and ready for closing day

Closing Day! A legal recording with your settlement will be wired or mailed to you.

CELEBRATE! And let us know your "Closing for a Cause" charity of choice. It is our honor to donate to your charity as a Thank you for choosing to work with our team!

OUR SPECIALTY

Get Top Dollar

Designed and staged homes sell for up to 10% more than those that are not, AND they can sell up to 73% faster This is money that you cannot afford to leave on the table As a team of experts we want to make sure your home is presented at its best and help you get the absolute top price possible! That is why we provide design and staging for every home

Remove the Guesswork

With our Roadmap to Success you will be sure to standout amongst other homes on the market Our design and staging is Exclusive to PPG! Our Roadmap not only provides step-by-step instructions, but includes recommendations on how each room should function as well as providing recommendations on paint colors, light fixture and hardware updates and so much more! We provide a curated design strategy and create spaces where buyers want to live

Design Roadmap

We aim to provide clear and comprehensive guidance to sellers as you prepare your homes for market With careful and strategic design thought as to how each room should function and showcase, we will provide you with our 'Roadmap to Success': a comprehensive room-by-room recommendation guide to help you prepare your home for market.

DESIGN + STAGING INCLUDED FOR EVERY HOME

First impressions are everything when it comes to selling homes, which is why we always provide your custom design Roadmap & provide your staging!

Generating Online Exposure

Dynamic custom video or Instagram reels produced for every listing, which comes with a “following” of viewers due to artistic and dramatic approach

Pollock Properties Group listings on Zillow com, the #1 real estate site, rank at or near the top of research results due to our relationship with Zillow

Your home is shared with over 2000 local Realtors in Northern NJ and New York so that they find out about your unique features and benefits right in their in-box

Boosted Instagram and Facebook ads create excitement for your listing and target users in the market for a new home

Years ago, we pioneered online real estate marketing, and today we ’ re still passionate about driving results for our clients by harnessing the power of the internet and social media.

OUR MARKETING PLAN Before We List

STRATEGIC PRICING

We strategically price your home to ensure it’s competitive with the current market

HOME DESIGN CONSULTATION

We show you room by room the right things to do to sell quickly and at the highest price Plus, we manage the entire home-ready process

ADVERTISING

We spend over $100,000 annually in direct mail and online advertising to attract hundreds of Buyers every month to our listings and to increase the overall awareness of our brand

HOME STAGING

Not only do we provide design recommendations to ensure your home appeals to the vast majority of Buyers, we also provide basic staging and help with scheduling contractors and vendors.

PROFESSIONAL PHOTOGRAPHY

We provide high-quality photographs, including aerial views, that present your home and its features in their best light

VIDEO

Using professional filmakers, we produce amazing videos that are distributed on multiple channels

When We List

SOCIAL MEDIA ADVERTISING

We use the power of paid Facebook and Instagram advertising to target individuals who are ready

o move

MASSIVE ONLINE EXPOSURE

The Keller Williams Listing System ensures your home is listed on more than 350 popular home search sites. We are also Zillow Premier Agents, which means your listing gets wider exposure on Zillow.com.

OPEN HOUSE

Open houses increase exposure and provide aluable Buyer feedback We partner with ocal charities to collect needed items in order

o better the community AND drive more attention and traffic to your Open House

BUYER SCREENING

We market your home to 2000+ local Agents who will bring prequalified Buyers serious about buying This is especially important in the luxury ome market

When We List

EXTENSIVE NETWORK

Our connections in the community and over 800 past client families increase the potential reach of your property A quick search of our database often yields a possible Buyer

MLS

Your home is listed on the MLS, the most up-to-date and accurate online resource for buyer’s agents

POLLOCKPROPERTIESGROUP.com

Our user-friendly website’s large listing photos and comprehensive home search tool keep our visitors engaged, increasing the reach of your search engine-optimized listing Your home has a featured page and address specific domain name

SHOWING TIME

Your showings are scheduled through our 24/7 concierge in real time, based on your preferences You will have the app for instant communication It will also send you your feedback as Agents provide it

DIGITAL BROCHURE

The information we provide Buyers via your digital brochure helps qualify Buyers & showcases your home in the most custom way possible!

SCAN FOR CUSTOM DIGITAL BROCHURE EXAMPLE

PROPERTY MAGAZINE

We produce a high-quality print brochure for prospective Buyers and Agents who visit your home It will be the best brochure Buyers see all day!

YARD SIGN

The “For Sale” sign in your yard attracts the attention of neighbors and drive-by traffic and you will have property specific signage

SUPRA LOCK BOX

Your property’s security is a top priority The lock box records information on everyone who accesses your home, restricting access to licensed professionals

THROUGHOUT THE LIFE OF THE LISTING

AGENT-TO-AGENT MARKETING

Agents act as gatekeepers with their Buyers, making them an important group to market to We target key Agents who specialize in your area with emails, calls and broker open houses

COMMUNICATION & RESPONSIVENESS

Our team is known for its commitment to communication. We’ll update you in a timely fashion so you always know what is happening with your listing and sale

SKILLED & EXPERIENCED NEGOTIATING

Negotiating a “win-win” is our favorite part of the job We are strong negotiators focused on advocating for your best interest - we will negotiate your deal as if it were our own This means we fight for every dollar After all, our fiduciary responsibility to you is to net you the highest sales price

REVERSE PROSPECTING

We love playing matchmaker! Through the magic of tech & relationships, we identify Buyers who are looking for homes like yours

REALTOR REPUTATION

Agents seek us and our properties out because we ’ re great to work with Plus, our listings are known to always show beautifully!

CONTINUED CENTRALIZED SHOWING SERVICE

Enjoy remote showing convenience that texts/calls/emails you to make sure you know about showings ASAP We follow-up for feedback within 24 hours of showings

MARKETING REPORT

Your marketing is up and running and we want you to be able to track viewership and "eyeballs" right along with us You will receive a weekly report outlining ALL of our marketing efforts, straight to your inbox!

YOUR APPROXIMATE CLOSING COST

Design prep costs vary widely per home; basic staging is INCLUDED in our commission (Vacant Home Staging fees TBD)

Your NJ Realty transfer tax (approx $40009000 for homes selling for $500,000$950,000

Your real estate attorney (approx $1800 flat fee to oversee attorney review, negotiate inspection issues and oversee your closing) Any final utility payoffs, wire fees at closing, your mortgage pay-off and your moving Cost

Commission to the real estate brokerages (TBD with your Agent)

Approximately $2500$5000 on average to cover most home inspection issues, as either repairs or credits at closing (This can be higher if major structural, environmental or mechanical issues are revealed, OR much lower if the house is completely renovated)

TOTAL: $ 71,285

NET: $ 803,715 to Seller

OVERPRICING YOUR HOME WORKS AGAINST YOU

TIME

Pricing your home right the first time is critical - proper pricing attracts Buyers and typically yields your highest offer

We want to generate offers before the market moves on to newer listings

Starting too high and dropping the price later misses the excitement and fails to generate strong activity

Many homes that start high end up selling below market value-even one price reduction can have a great impact on the final value that the Seller gets out of the house

Through our competitive market analysis, we’ll help you find the pricing sweet spot for your home Your price will be determined by current market data so that you price right from the beginning

WE PRICE YOUR HOME COMPETITIVELY, BUT WE NEVER UNDER PRICE IT EITHER!

Historically, your first offer is typically your best.

A FEW POLLOCK PROPERTIES GROUP

TESTIMONIALS

"Professional, courteous, just all around an incredible team to work with As first time buyers it was an insane market to navigate but with Pollock Properties Group we always felt comfortable, knowledgeable and in control "

"With my sister "Harriet" moving to assisted living, we faced the challenge of selling her home of 45 years From day one, the team from Pollock Properties Group partnered with our family to create a successful game plan to make it happen Each team member brought their specialized talent whether it be staging, market analysis or open house strategies that created a hands on personal touch through out the process They knew we were all doing it for "Harriet" The team was available 24/7 and ensured every detail was covered We entrusted Harriet's investment of 45 years to the Pollock Team that shared her values We were blessed by the experience Thank you "

"Pollock Properties Group helped us tremendously this summer with the buying of our new house and the selling of our old house! We had a tough summer and needed to move quickly They became a part of our family and stepped up in ways that cannot be captured in words Their knowledge of the buying/selling process is unmatched More importantly, the support and care they give to their clients is unparalleled We miss talking to them everyday! Highly recommend the whole PPG team!"

"The entire Pollock team works as a seamless army protecting and preparing you for the biggest transaction of your life I wish I could engage them to help to run my own business "

"We were so lucky to find Pollock Properties to sell our home! The entire team worked together flawlessly to get us to the finish line They were responsive, knowledgeable and genuinely nice people, and we ' re more

“5 stars across the board I didn't realize this process could be this easy, warm and fun We’ve been so well cared for My wife and I are first-time buyers Once we met with the first member of the Pollock team, we knew we found the right folks Through the process, we ’ ve met FIVE members of the team and our experience with each has been flawless These folks KNOW WHAT THEY ARE DOING In a very short amount of time we partnered to find the perfect home for our family and, again, the process has been a joy Any time - like literally ANY TIME - we had a ques tion (and we had a lot), someone from the team got right back to us and made sure we had the answers that we needed before we parted ways In the end we not only found the perfect home but are entering that home well-informed and prepared for the homeowner journey If you are looking to buy or sell a home in the SOMA area, go with the Pollock Group They nailed it "

"We're so happy with the services Pollock Properties Group provided during the sale of our home They are

hands working with Pollock Properties Group They took the time to listen to us, to get to know us, and to care about us throughout the stressful home buying process Communication with everyone was constant, and no questions or concerns were off limits The team was knowledgable about every step along the way They even provided extra experts for inspections and closings, which helped us stay organized and on schedule We found our dream home thanks to this dedicated team! We learned so much from them and feel better prepared for life in the suburbs We highly recommend the Pollock Properties Group!"

PPG is a powerful presence in our local community. Their values guide their leadership, service and generosity towards countless causes that help to make this area such a warm, happy and inclusive place to live. Beyond the way they show up are the results they produce. I trust them entirely, am proud to work with them and enjoy each member of their team on a personal level. So grateful they are nearby!

"Our experience with Pollock Properties Group was great from start to finish We worked with them on all aspects of the home sale process; including their suggestions for minor updates (PPG provided contractor recommendations), staging, marketing and pricing our home Their efforts and attention continued through offers, negotiations, contract and closing details PPG never dropped the ball and were always by our side with care, respect and professionalism Selling a home is an arduous and emotional process We are glad we used PPG as our realtors and highly recommend them to sell your home "

"Pollock Properties Group was amazing to work with They made everything seamless and easy from listing our home, staging, showings, open houses, and negotiations, right down to installing appropriate smoke detectors for the CO We felt supported and informed during the entire process and never felt like we were guessing We always had an expert to turn to for advice and guidance at a moments notice Most importantly they helped us get a price for our house that we never expected! A HUGE thanks to everyone at PPG that helped sell our house! We highly recommend them!"

"My husband and I recently purchased our first home and Pollock Properties Group was an essential part of helping us navigate the process without being overwhelmed or anxious Their local expertise was what initially drew us to them and we are so thankful to have worked with them From touring homes to closing, there were knowledgeable and friendly people helping us out each step of the way You can’t go wrong with Pollock Properties Group!"

"I cannot think of another agent I would recommend more highly than Vanessa Pollock and her amazing team They consider every aspect of the service they are providing, and go above and the beyond to ensure you feel comfortable during the whole process Pollock Properties Group honors their motto of "Care Serve Give " with attention to detail, personable advice, and follow-up correspondence They are the very definition of Dream team "

CLOSING FOR A CAUSE

When you sell your home with us, you won’t get a closing gift Instead, we ask that you pick a charity of your choice and we donate to that charity on your behalf Start thinking about what charity you are most passionate about - your home purchase will make difference!

DearVanessa:

DearPPG:

Wewantedtothank youforyourdonationinnameofMiabelleto CincinnatiChildren’sHospital.Asyoumayknow,they savedourlittlebabyand manyotherchildreninflictedwith HLH/FLH Thereisnothingmore noblethantosupporta causeandinstitutionthatdedicatesallitseffortsandresources tosavingchildren

Wewishmorepeoplewouldbeasgenerousandconsiderateas yourselfandyourteam

Thankyouverymuchforyourkindnessandconsideration. Withgratitude,24EssexRd.Sellers

HOW WE GIVE BACK

LEARN MORE ABOUT THE VPM WATCH THE 2021 CONCERT DONATE TO THE VPMI

LOCK MUSIC INITIATIVE

The “Vanessa Pollock Music Initiative” a fund managed by the Achieve Foundation, was established in 2015 by Vanessa and Charlie Pollock The VPMI

raises money for the SOMA school districts to improve music resources and expand access to music education, district-wide It also supports instrument and music training scholarships for selected, exceptionally talented music students

Since its inception, the VPMI has raised over $135,00, impacting over 650 students Annually, Vanessa & Charlie (a Broadway actor) produce benefit concerts, in order to raise the needed money The 2021 concert raised over $15,500! We look forward to seeing you at the next concert!