APRIL 25, 2016
Multiple woes hit outdoor advert sector Operators complain of unpaid bills, zero orders, regulatory issues BY PRINCEWILL EKWUJURU
O
perators of outdoor advertising business in Nigeria say their survival is under threat if government fails to come to their aid, as they accuse the Lagos State government of owing them over N1 billion. The N1 billion is the total sum resulting from allotted sites for President Muhammadu Buhari and Governor Akinwunmi Ambode's 2015 election campaign, Financial Vanguard, FV authoritatively gathered. The
practitioners under the aegis of Outdoor Advertising Agencies of Nigeria, OAAN, among other things decried the inability of member companies and clients to access foreign exchange to bring in raw materials for production. The Association also complained of high rate of charges by states on both redundant and occupied billboards. President of the Association, Babatunde Adedoyin told FV that the sector is groaning under serious economic crunch which is noticed on about 70 percent of member company billboards nationwide. Adedoyin also noted that the present
economic situation is forcing clients to cut their advertising budget which has taken toll on member companies. Speaking to FV, the OAAN President said: “The economy for us is in total recession, in a situation like this, there is no way it would not affect our industry. As we speak, about 70 per cent of our billboards are redundant. Clients are cutting budgets. Some are not sure of what they want to do this year and some can’t even access foreign exchange to bring in raw materials and since they do not have raw materials they can’t produce, hence they can’t advertise. “For the first quarter of this year, there
TOUR: From left, Former Governor of Kebbi State, Senator Adamu Aliero; CBN Governor, Godwin Emefiele; Minister of Agriculture, Chief Audu Ogbe and; Kebbi State Governor, Alhaji Atiku Bagudu, during the assessment tour of ANCHOR Borrowers Programmes in Kebbi State over the weekend. C M Y K
are no media orders from most companies, some of them are still trying to put things together because of the uncertainty that we are facing today. That is the basic truth and I can’t start mentioning organisations. Some are even owing the last two quarters of last year; I am talking about multinationals.” Adedoyin went further to say, “the regulators are looking for money; Lagos State Signage and Advertisement Agency, LASAA is trying to collect money at all costs and everybody is looking for ways to get money from operators because allocation coming from the centre is little or nothing, therefore most of them are now thinking that there are internally generated revenues, IGR, and unfortunately those of us they are trying to get the money from are having the same problem. “Our clients are not doing well, they are not giving orders, they are not paying. This is not peculiar to Lagos it is in all the states. Right now, our boards are being pulled down in Kaduna, Rivers, Abuja and we have been to all these places and the story is all the same except that charges in Lagos is higher may be because they are the pioneer of these agencies. For sure, we don’t have any sympathy from them, that is the truth.” On whether Lagos and the association have been able to strike a rapport, he quipped: “First and foremost we have not settled anything with Lagos. We are still discussing. We are trying to arrive at an amicable solution. We are praying and hoping that in a short time this would come to an end. You know this is a professional association and as a company you are compelled to practice in all the states of the federation. We have some of our members practising in the East, in the West and those practising only in Lagos, and whatever policy that we have, members should be safe whether practising in Lagos or elsewhere. That is why we decided not to hold our annual general meetings in Lagos alone. "As I speak someone is in Kaduna and Abuja doing some discussion with the regulators there. It is a professional association and the policy is the same whether you are in Lagos, Abeokuta or Uyo their problem there is our problem here. Because today you might be in Lagos and tomorrow may want to practice in Uyo." Continues on page 18