5 things recruiters can adopt from the marketers of their company | FastCollab | Blog

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5 THINGS RECRUITERS CAN ADOPT FROM THE MARKETERS OF THEIR COMPANY

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Recruiters are always presented with a challenging task of hiring the best employees. Sourcing, converting and engaging the employees is the utmost priority for the HR team of any company.

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1. Brand the Openings: The high priority task of marketers in any company is to brand the company name along with its product and/or services offered. These branding efforts bring the visibility of the company among its target customers and prompt them to connect back.

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2. The Funnel Concept: For ages, marketers are known to use the ‘Funnel’ concept to conceptualise receival of leads, engaging them and turning them into prospective leads and customers. The flow of majority of these leads comes through the branding efforts talked about earlier.

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3. Bring a CRM for candidate management: A professional sales and marketing team of any company must be using a CRM to track all the leads generated and updates on what has been done and what is expected to be done in future.

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4. Rolling out campaigns are your best bet: A prospect not interested today can be made a hot lead tomorrow, through creative and engaging campaigns. This is what marketers of any company are expert in doing. It is recommended for the recruiters to start spending some time with marketing professionals to understand what elements they use to create such effective campaigns.

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5. Track and Generate reports: Report making is the most quintessential step for all the marketers to track and analyse which campaign resulted in maximum sales and which did not.

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Similarly recruiters should keep updating their reports on which job advertisement mode gave them maximum profiles, what is the cost spent per candidate, total time taken right from opening the job till closing it, etc. Such reports are crucial to make plans for better hiring for the upcoming openings.

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