Manicure & Pedicure Training Manual

Page 16

Building Your Brand! HAVE YOU THOUGHT ABOUT HOW YOU WILL PROMOTE YOURSELF AND GROW YOUR BUSINESS? WE CAN TRAIN YOU AS MUCH AS WE LIKE IN YOUR BEAUTY SKILLS BUT IF YOU DON’T PROMOTE AND SHOW OFF THOSE SKILLS YOU WON’T RAISE YOUR PROFILE AND GET KNOWN AROUND TOWN. HERE ARE SOME THINGS TO THINK ABOUT DOING AFTER YOUR COURSE IF YOU HAVEN’T ALREADY.

SET UP A WEBSITE FACE BOOK BUSINESS PAGE INSTAGRAM BUSINESS PAGE

REMEMBER BEFORE AND AFTER PICTURES ARE ALWAYS AMAZING TO SHOWCASE YOUR TREATMENTS SO GET INTO THE ROUTINE OF DOING THIS WITH EVERY CLIENT. COMBINATION OF PICTURES AND VIDEOS WILL ALWAYS WORK WELL. POST A MIXTURE OF THINGS ABOUT YOURSELF, TREATMENTS AND BEAUTY, TO YOUR STORY AND GRID. THIS WILL KEEP PEOPLE COMING BACK DAILY. WHEN THEY DECIDE THEY NEED THE THEIR BEAUTY TREATMENTS YOU WILL BE FIRST IN THEIR MIND AS THEY SEE YOUR POSTS AND VIDEOS EVERY DAY. ALWAYS BUILD UP EXCITEMENT WHEN YOU ARE LAUNCHING NEW TREATMENTS, MAYBE SUGGEST ‘FIRST 5 CLIENTS TO BOOK AND PAY TODAY AND YOUR GET THE TREATMENT AT £££ SAVING YOU £££’ YOU THEN GET THE SECURITY OF THE BOOKING AND THEY ARE HAPPY THEY HAVE SAVED SOME MONEY.KNOW YOUR WORTH ON YOUR PRICES TOO, DON’T SELL YOURSELF TOO SHORT, DO THIS EVERY ONCE IN A WHILE. RESEARCH YOUR LOCAL AREAS AND FIND A MEDIUM PRICE LEVEL SO YOU CAN AFFORD TO DO THE ODD OFFER FROM TIME TO TIME. NOW YOU HAVE ALL THE TOOLS TO PERFORM YOUR TREATMENTS AND NOW TO PROMOTE YOURSELF, BUT IF YOUR STILL FEELING LIKE YOU WANT TO LEVEL UP ON YOUR SOCIAL MEDIA SKILLS OR NEED AN INCREDIBLE WEBSITE BUILT FOR YOU, SPEAK TO YOUR TRAINER, AS WE HAVE SOME AMAZING SOCIAL MEDIA COURSES AND PACKAGES FOR YOU TO HELP GROW YOUR BUISNESS!


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