Supplier
brand guidelines logos • colours • fonts • packaging
brand guidelines the Vapormatic brand Our identity is the visual means by which we distinguish our products and services from our competitors. Therefore it is imperative to portray it consistently in all our communications and other important touch points we have with our customers. How we use the Vapormatic name and trademarks says a lot about our pride in our company, in each other, and in the products and the services we offer. Our corporate identity is the language we use to “visually� speak — the way we are most recognized by our customers. Our identity consists of some key elements that are defined in the following pages. This document describes our basic visual and verbal identity tools and gives some guidelines on how to use them. Your cooperation is essential in presenting a clear, consistent message about Vapormatic to the global marketplace. All of the trademarks illustrated in this publication are the property of The Vapormatic Co. Ltd. Questions regarding their use should be forwarded to the Marketing Department at The Vapormatic Co. Ltd. Any proposed, or already produced uses of the Vapormatic trademarks that do not follow the guidelines in this document should also be referred to the Marketing Department at The Vapormatic Co. Ltd.
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic logotypes Vapormatic logotype - Horizontal The preferred logotype. It is presented here in it’s full colour, 3D like appearance. This is attained by using various shades of red and black achievable with four colour, two colour and mono printing processes. When not achievable a simplified versions of both colour and mono logos is available.
Example of four and two colour 3D type logo
Example of four and two colour simplified logo
Example of mono 3D type logo
Example of mono simplified logo
Vapormatic logotype - Vertical There are occasions when space does not permit the use of the horizontal logo. The vertical version has been developed for this type of instance. It is presented here in it’s full colour, 3D like appearance. This is attained by using various shades of red and black achievable with four colour, two colour and mono printing processes. When not achievable a simplified versions of both colour and mono logos is available.
Example of four and two colour 3D type logo
Example of four and two colour simplified logo
Example of four and two colour 3D type logo
Example of mono simplified logo
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines logo usage and colour specifications White Space is the area surrounding the signature that should be free of any text, graphics, borders, or other images. This ensures the signature’s visibility and impact.
Minimum Size refers to the smallest size the signature may be reproduced through offset printing with acceptable clarity and legibility.
The minimum clear space requirement for the signature is based on the measurement “X,” which is equal to the height of the name “Vapormatic” in the logotype.
The minimum size for the Vapormatic signature is when the symbol reaches 10mm in height.
X
X
X
X
The Colours used in our signatures are distinctive and have become extremely powerful identifiers. A company’s actual or perceived ownership of colours/colour combinations within the product categories and markets it participates, is a valuable brand asset. To effectively leverage, promote, and protect our global brand, it’s essential that we apply our Vapormatic colours consistently and accurately. Colour matches for printing our trademarks on coated paper stocks: Vapormatic Red = PANTONE® PMS199
Lorem ipsum dolor sit diam nonnmy eiusmo magna aliquam erat vaquis nostrud exercitati aliquip es ea commodo dolor in reprehenderit consequat. X X
X
X Lorem ipsum dolor sit diam nonnmy eiusmo magna aliquam erat vaquis nostrud exercitati aliquip es ea commodo dolor in reprehenderit consequat.
Vapormatic Light Grey = PANTONE® PMS429
X
Vapormatic Dark Grey = PANTONE® PMS431 Black
X
X X
PMS199
PMS429
PMS431
Black
Our colours can also be reproduced for print out of the four colour set (CMYK): Vapormatic Red = C: 0, M: 100, Y: 65, K: 0 Vapormatic Light Grey = C: 3, M: 0, Y: 0, K: 32 Vapormatic Dark Grey = C: 11, M: 1, Y: 0, K: 64 Black = C: 0, M: 0, Y: 0, K: 100 And for the web (RGB): Vapormatic Red = R: 277, G: 0, B: 64 Vapormatic Light Grey = R: 189, G: 193, B: 196 Vapormatic Dark Grey = R: 114, G: 121, B: 127 Black = R: 0, G: 0, B: 0
For further information please contact the Marketing Department, Vapormatic, UK
X Lorem ipsum dolor sit diam nonnmy eiusmo magna aliquam erat vaquis nos trud exercitati aliquip es ea commodo dolor in reprehenderit consequat. Vel illum deos et accusam.
brand guidelines the Vapormatic name and corporate font The “Vapormatic” name should be used in full when it is referenced in body copy or text. The full name should always appear with initial capitalization, in the same style and weight as the rest of the copy. Do not use the shortened name “VAP”. The primary or dominant message to readers is that the text is referring to Vapormatic.
In 1949, Vapormatic started something special
The sun truly never sets on Vapormatic customer support. Every Stockist and Territory Manager is continually trained to become more expert in the use of technology and total repair-cost management. Helping Vapormatic customers...
Example of the Vapormatic name used in a headline and in a text block
Typography A good font family to use in communication pieces is Arial and is available in multiple styles and weights. Arial is clean, legible, and contemporary, it reinforces our reputation for professionalism and clarity. You can use Arial in either headlines or body text.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Black
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines generic Vapormatic labels for overprinting
The Vapormatic Co. Ltd.
•
Exeter
•
U.K.
ATB1525
www.vapormatic.com
Vapormatic product labels have been developed to enhance the image and selling potential of Vapormatic product. The labels have been designed to clearly communicate product information.
The Vapormatic Co. Ltd. • Exeter • UK
www.vapormatic.com
www.vapormatic.com
ATB1525, Size: 185.5mm x 35mm
ATB1521
ATB1521, Size: 65mm x 65mm The Vapormatic Co. Ltd.
• Exeter • UK
ATB1527
www.vapormatic.com
ATB1527, Size: 111mm x 83mm
• Exeter • UK
ATB1526
www.vapormatic.com
The Vapormatic Co. Ltd.
ATB1526, Size: 65mm x 95mm
The Vapormatic Co. Ltd.
• Exeter • UK
ATB1523, Size: 136mm x 116mm
For further information please contact the Marketing Department, Vapormatic, UK
ATB1523
brand guidelines Vapormatic label - ATB1521 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 65mm x 65mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Basic label design 5mm
55mm
5mm 4mm 7.6mm 4mm 1.5mm
www.vapormatic.com
13.6mm
The Vapormatic Co. Ltd.
• Exeter • UK
ATB1521
Font: Arial Regular, 5pt
26mm Font: Arial Bold, 7pt Red PMS199 3.3mm 5mm 2mm radius corner Black key line to be deleted
Example of label overprinting y
x
English description French description Spanish description German description Italian description
www.vapormatic.com
X: 21mm, Y: 20mm Font: Arial Regular, 9/11pt
Replacement part for: No more than 26 characters No more than 26 characters
VPM1693 The Vapormatic Co. Ltd.
• Exeter • UK
Qty 1
ATB1521
X: 21mm, Y: 42mm Font: Arial Black, 7pt Font: Arial Regular, 7/9pt X: 21mm, Y: 54mm Font: Arial Black, 11pt Font: Arial Regular, 8pt
X: 5mm, Y: 20mm, W: 13mm, H: 37mm Barcode to conform to EAN 13 standard
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1526 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 65mm x 95mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Basic label design 5mm
55mm
5mm 4mm 7.6mm 4mm 1.5mm
www.vapormatic.com
24.9mm
26mm Font: Arial Bold, 7pt Red PMS199
22mm Font: Arial Regular, 5pt The Vapormatic Co. Ltd.
• Exeter • UK
ATB1526
5mm
Example of label overprinting x
English description French description Spanish description German description Italian description
X: 5mm, Y: 21mm Font: Arial Regular, 10/13pt
Replacement part for: No more than 26 characters No more than 26 characters
VPM1693
Qty 1
www.vapormatic.com
y
X: 5mm, Y: 48mm Font: Arial Black, 7pt Font: Arial Regular, 7/9pt X: 5mm, Y: 64mm Font: Arial Black, 11pt Font: Arial Regular, 8pt X: 14mm, Y: 72mm, W: 37mm, H: 13mm Barcode to conform to EAN 13 standard
The Vapormatic Co. Ltd.
• Exeter • UK
Black key line to be deleted ATB1526
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1527 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 111mm x 83mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Basic label design 5mm
76mm
5mm 5mm 10.325mm 5mm 1.5mm
www.vapormatic.com
26.175mm
The Vapormatic Co. Ltd.
27mm
• Exeter • UK
26mm Font: Arial Bold, 7pt Red PMS199
4mm 5mm
ATB1527
2mm radius corner Black key line to be deleted
Font: Arial Regular, 5pt
Example of label overprinting y
x
English description French description Spanish description German description Italian description
www.vapormatic.com
X: 27mm, Y: 25mm Font: Arial Regular, 12/16pt
Replacement part for: No more than 30 characters No more than 30 characters
VPM1693 The Vapormatic Co. Ltd.
• Exeter • UK
Qty 1
ATB1527
X: 6mm, Y: 37mm, W: 13mm, H: 37mm Barcode to conform to EAN 13 standard For further information please contact the Marketing Department, Vapormatic, UK
X: 27mm, Y: 57mm Font: Arial Black, 8pt Font: Arial Regular, 8/10pt X: 27mm, Y: 70mm Font: Arial Black, 12pt. Arial Regular, 10pt.
brand guidelines Vapormatic label - ATB1523 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 136mm x 116mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Basic label design and label overprinting y
x
7mm
95.5mm
7mm 7mm 13mm 7mm 1.75mm
English description
X: 36mm, Y: 34mm Font: Arial Regular, 14/22pt
French description Spanish description German description www.vapormatic.com
Italian description Replacement part for: No more than 30 characters No more than 30 characters
VPM1693 The Vapormatic Co. Ltd.
Qty 1
• Exeter • UK
ATB1523
8mm 5mm
Font: Arial Regular, 5pt X: 36mm, Y: 100mm Font: Arial Black, 14pt Font: Arial Regular, 12pt
33mm Font: Arial Bold, 9pt Red PMS199
X: 36mm, Y: 80mm Font: Arial Black, 10pt Font: Arial Regular, 10/12pt
For further information please contact the Marketing Department, Vapormatic, UK
2mm radius corner Black key line to be deleted
brand guidelines Vapormatic label - ATB1527 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 185mm x 35mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Basic label design
Label overprinting 3.5mm 26mm Font: Arial Bold, 7pt Red PMS199
ATB1525
27.4mm
ATB1525
www.vapormatic.com
3.5mm
28mm
www.vapormatic.com
3.5mm
26mm Font: Arial Bold, 7pt Red PMS199
X: 100.5mm, Y: 5.5mm Font: Arial Regular, 9/10pt.
U.K.
• Exeter
• The Vapormatic Co. Ltd.
VPM1693 x
98.5mm
2mm radius corner Black key line to be deleted
y
3.5mm
55.5mm
Qty 1
Font: Arial Regular, 6pt
Technical description
English description French description Spanish description German description Italian description
• The Vapormatic Co. Ltd.
2mm
43mm
Exeter
•
U.K.
Font: Arial Regular, 8/12pt.
For further information please contact the Marketing Department, Vapormatic, UK
X: 48mm, Y: 27mm Font: Arial Black, 12pt. Arial Regular, 10pt.
X: 7mm, Y: 19.5mm W: 11mm, H: 37mm Barcode to conform to EAN 13 standard
brand guidelines blank Vapormatic labels for overprinting Vapormatic product labels have been developed to enhance the image and selling potential of Vapormatic product. The labels have been designed to clearly communicate product information.
ATB1600, Size: 49mm x 36mm
ATB1604, Size: 65mm x 65mm
ATB1601, Size: 66mm x 40mm
ATB1605, Size: 65mm x 95mm
ATB1602, Size: 152mm x 101mm
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1600 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 49mm x 36mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed.
Basic label design
36mm
49mm
2mm radius corner Black key line to be deleted
Example of label overprinting y
X: 2mm, Y: 3mm, W: 17mm, H: 8.3mm
x
VPM1693 Single language description
X: 21mm, Y: 3mm. Font: Arial Black, 12pt Font: Arial regular, 8/11pt X: 2mm, Y: 20mm, W: 45mm, H: 13mm Barcode to conform to EAN 13 standard
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1601 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 66mm x 40mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed.
Basic label design
40mm
66mm
2mm radius corner Black key line to be deleted
Example of label overprinting y
x
English description French description Spanish description German description Italian description
X: 3mm, Y: 3mm Font: Arial Regular, 8/11pt
Technical description
X: 30mm, Y: 24mm, W: 32mm, H: 9mm Barcode to conform to EAN 13 standard
VPM1693
Qty 1
The Vapormatic Co. Ltd. • Exeter • UK
ATB1601
X: 3mm, Y: 35.5mm Font: Arial Regular, 6pt
X: 56mm, Y: 35.5mm Font: Arial Regular, 5pt
X: 3mm, Y: 28mm Font: Arial Black, 8pt. Arial Regular, 6pt X: 3mm, Y: 24mm Font: Arial Regular, 7pt
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1602 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 95mm x 65mm Over printed with Vapormatic supplied part number, kit quantity, technical information, five language descriptions and barcode information (where applicable). Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed.
Basic label design
Example of positioning of multi pack label on a plain carton.
65mm
95mm
Use black line as a guide to fold label around box. 2mm radius corner Black key line to be deleted
Example of label overprinting y
x
X: 5mm, Y: 5mm, W: 67mm, H: 9mm
VPM1693 - Multi pack
X: 25mm, Y: 18mm Font: Arial Black, 12pt X: 25mm, Y: 25mm, W: 37mm, H: 11mm Barcode to conform to EAN 13 standard
The Vapormatic Co. Ltd. • Exeter • UK
ATB1602
X: 83mm, Y: 40mm. Font: Arial Regular, 5pt X: 5mm, Y: 45mm. Size: 2pt
=5x
X: 44mm, Y: 49mm, W: 37mm, H: 11mm Barcode to conform to EAN 13 standard
X: 25mm, Y: 56.5mm Font: Arial Regular, 14pt X: 25mm, Y: 40mm Font: Arial Regular, 6pt
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic clam pack and label positioning standards Vapormatic clam packs have been developed to enhance the image and selling potential of Vapormatic product. The following pages contain design standards and specifications to produce Vapormatic imaged clam pack cards. There are two types of card, a large (ATA0231) and a small (ATA0232). On the reverse of each are positioning marks to help with the placement of the information label, ATB1604. The label is over printed with the Vapormatic part number, kit quantity, from and to part sizes, language descriptions and barcode information (where applicable). Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed.
Fits clam pack
Blister size
ATA0231 85.5mm and 200.5mm
Card type
Size
ATE1200 ATE1240 ATE1270
H:105mm x W:60mm x D:44mm H:105mm x W:60mm x D:35mm H:140mm x W:60mm x D:55mm
85.5mm and 111.3mm ATA0232
ATE1210 ATE1220 ATE1230 ATE1260
H:54mm x W:70mm x D:32mm H:35mm x W:70mm x D:27mm H:34mm x W:50mm x D:18mm H:69mm x W:70mm x D:38mm
Example of clam card ATA0231 in clam pack ATE1270
Example of clam card ATA0231 in clam pack ATE1270
For further information please contact the Marketing Department, Vapormatic, UK
www.vapormatic.com
brand guidelines Vapormatic clam pack card - ATA0231 type
The Vapormatic Co. Ltd.
• Exeter • UK
ATA0231
www.vapormatic.com
Card type
Size
ATA0231 85.5mm and 200.5mm
Fits clam pack
Blister size
ATE1200 ATE1240 ATE1270
H:105mm x W:60mm x D:44mm H:105mm x W:60mm x D:35mm H:140mm x W:60mm x D:55mm
For further information please contact the Marketing Department, Vapormatic, UK
www.vapormatic.com
brand guidelines Vapormatic clam pack card - ATA0232 type
The Vapormatic Co. Ltd.
• Exeter • UK
www.vapormatic.com
Card type
Size
ATA0232 85.5mm and 111.3mm
ATE1210
ATE1220
Fits clam pack
Blister size
ATE1210 ATE1220 ATE1230 ATE1260
H:54mm x W:70mm x D:32mm H:35mm x W:70mm x D:27mm H:34mm x W:50mm x D:18mm H:69mm x W:70mm x D:38mm
ATE1230
For further information please contact the Marketing Department, Vapormatic, UK
ATE1260
ATA0232
brand guidelines application of label onto clam pack card This step by step guide shows how to apply the information label to the rear of the clam card, how to place the card in the clam and how to “click” close the clam pack.
Visually offer the label up to the positioning marks and press label onto card.
Fill the open clam pack with product and place card in the pack.
Close the flap by pushing down and sliding the flap into the top corners.
Hold the hinge and push it forward and down until the clam “clicks”.
Push the corners down to ensure the clam is firmly closed.
You now have the finished product.
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines clam pack positioning Correct card placement - Front Red card and “blister” of clam pack front facing.
Examples of incorrect card placement - Front
Correct card placement - Back Description and part number label rear facing.
Examples of incorrect card placement - Back
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label - ATB1604 type Material specification Semi-matt, permanent adhesive label. Colour fast to avoid fading. Adhesive to be suitable for climatic conditions ranging from arctic to tropical. Label size: 73mm x 40mm Over printed with Vapormatic supplied technical information, part number and barcode. Black key line to be deleted. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files or Adode Photoshop .eps files. Note Samples or proofs must be provided for approval before any artwork is printed. Example of label overprinting y
x
English description French description Spanish description German description Italian description
X: 21mm, Y: 10mm Font: Arial Regular, 9/11pt
Replacement part for: No more than 30 characters
X: 21mm, Y: 32mm Font: Arial Black, 8pt Font: Arial Regular, 8/11pt
VPM1693
X: 21mm, Y: 48mm Font: Arial Black, 11pt Font: Arial Regular, 8pt
Qty 1
2mm radius corner Black key line to be deleted X: 5mm, Y: 10mm, W: 13mm, H: 37mm Barcode to conform to EAN 13 standard
Examples of ATB1604 usage Clam pack
Fan belt sleeve
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic general header cards - ATA0310 Material specification 300gsm fully coated white line chip board. Card size: 70mm x 172mm (creased and folded to: 70mm x 86mm) Printed 2 colours, black and red (to match PMS199) with ultra violet resistant inks. Plus UV varnish. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files. Note Samples or proofs must be provided for approval before any artwork is printed.
Header card 70mm
Vapormatic General Header Card - ATA0310
172mm
Euro slot
Position marks for over label ATB1601
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic general header cards - ATA0311 Material specification 300gsm fully coated white line chip board. Card size: 105mm x 172mm (creased and folded to: 105mm x 86mm) Printed 2 colours, black and red (to match PMS199) with ultra violet resistant inks. Plus UV varnish. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files. Note Samples or proofs must be provided for approval before any artwork is printed.
Header card
172mm
105mm
Euro slot
Position marks for over label ATB1601
For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic general header cards - ATA0312 Material specification 300gsm fully coated white line chip board. Card size: 160mm x 172mm (creased and folded to: 160mm x 86mm) Printed 2 colours, black and red (to match PMS199) with ultra violet resistant inks. Plus UV varnish. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files. Note Samples or proofs must be provided for approval before any artwork is printed.
Header card
172mm
160mm
Position marks for over label ATB1601
For further information please contact the Marketing Department, Vapormatic, UK
Euro slot
brand guidelines Vapormatic general header cards - ATA0313 Material specification 300gsm fully coated white line chip board. Card size: 210mm x 172mm (creased and folded to: 210mm x 86mm) Printed 2 colours, black and red (to match PMS199) with ultra violet resistant inks. Plus UV varnish. Artwork can be supplied as Adobe Illustrator .ai, .eps or .pdf (press quality) files. Note Samples or proofs must be provided for approval before any artwork is printed.
Header card
172mm
210mm
Position marks for over label ATB1601
For further information please contact the Marketing Department, Vapormatic, UK
Euro slot
Vapormatic Imaged Box/Carton - Small Corrugated brand guidelines Vapormatic imagedStandard carton - small corrugated Design and logo positioning on small corrugated carton Rear
Side
Side
ATA0000
Front
Packaking part number and recycle logo to be added to underside flap. Arial Bold 20pt
Corrugated Recycles
Corrugated Recycles
ATA0000
Fig 1.
Front
Arial Bold 14pt 42% PMS199
Logo size: 41mm x 32.5mm, approximately
50mm
10.5mm 5mm 9mm
1.5mm 1.5mm 22mm
5mm
68mm
5mm
5mm
Fig 2. 73mm
Small carton Cartons between
78mm and 180mm in height 78mm and 200mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 78mm. Do not apply logo if less than 78mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 68mm, 73mm from right hand side of carton. Bottom of logo 5mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 22mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Vapormatic Imaged Box/Carton - Medium Corrugated brand guidelines Vapormatic imagedStandard carton - medium corrugated Design and logo positioning on medium corrugated carton Rear
Side
Side
ATA0000
Front
Packaking part number and recycle logo to be added to underside flap. Arial Bold 20pt
Corrugated Recycles
Corrugated Recycles
ATA0000
Fig 1.
Front
Arial Bold 18.5pt 42% PMS199
Logo size: 41mm x 32.5mm, approximately
67.5mm
14mm 7mm 12mm
2mm 2mm 30mm
7mm
90mm
7mm
7mm
Fig 2. 97mm
Medium carton Cartons between
181mm and 300mm in height 105.5mm and 250mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 105.5mm. Do not apply logo if less than 105.5mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 90mm, 97mm from right hand side of carton. Bottom of logo 7mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 30mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Vapormatic Imaged Box/Carton - Small Corrugated brand guidelines Vapormatic imagedStandard carton - large corrugated Design and logo positioning on small corrugated carton Rear
Side
Side
ATA0000
Front
Packaking part number and recycle logo to be added to underside flap. Arial Bold 20pt
Corrugated Recycles
Corrugated Recycles
ATA0000
Fig 1.
Front
Arial Bold 14pt 42% PMS199
Logo size: 41mm x 32.5mm, approximately
50mm
10.5mm 5mm 9mm
1.5mm 1.5mm 22mm
5mm
68mm
5mm
5mm
Fig 2. 73mm
Small carton Cartons between
78mm and 180mm in height 78mm and 200mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 78mm. Do not apply logo if less than 78mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 68mm, 73mm from right hand side of carton. Bottom of logo 5mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 22mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label positioning on a corrugated carton Vapormatic Label Positioning on a Corrugated Carton Label positioning - Corrugated carton Label positioned central on front of carton and under the locking tab. If there is no locking tab position label the same as solid board carton.
Examples of incorrect label placement
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Vapormatic Imaged Box/Carton - Small Solid Board brand guidelines Vapormatic imagedStandard carton - small solid board Design and logo positioning on small solid board carton Rear
Side
ATA 0000
Side
Front
Fig 1.
Front
Arial Bold 14pt 42% PMS199
ATA 0000
50mm
Packaking part number and recycle logo to be added to side flap. Arial Bold 10pt Logo size: 14.5mm x 14.5mm
10.5mm 5mm 9mm
1.5mm 1.5mm 22mm
5mm
68mm
5mm
5mm
Fig 2. 73mm
Small carton Cartons between
78mm and 180mm in height 78mm and 200mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 78mm. Do not apply logo if less than 78mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 68mm, 73mm from right hand side of carton. Bottom of logo 5mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 22mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Vapormatic Imaged Box/Carton - Medium Solid Board brand guidelines Vapormatic imagedStandard carton - medium solid board Design and logo positioning on medium solid board carton Rear
Side
ATA 0000
Side
Front
Fig 1.
Front
Arial Bold 18.5pt 42% PMS199
ATA 0000
67.5mm
Packaking part number and recycle logo to be added to side flap. Arial Bold 10pt Logo size: 14.5mm x 14.5mm
14mm 7mm 12mm
2mm 2mm 30mm
7mm
90mm
7mm
7mm
Fig 2. 97mm
Medium carton Cartons between
181mm and 300mm in height 105.5mm and 250mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 105.5mm. Do not apply logo if less than 105.5mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 90mm, 97mm from right hand side of carton. Bottom of logo 7mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 30mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Vapormatic Imaged Box/Carton - Large Solid Board brand guidelines Vapormatic imagedStandard carton - large solid board Design and logo positioning on large solid board carton Rear
Side
ATA 0000
Side
Front
Fig 1.
Front
Arial Bold 26.5pt 42% PMS199
ATA 0000
95mm
Packaking part number and recycle logo to be added to side flap. Arial Bold 10pt Logo size: 14.5mm x 14.5mm
20mm 10mm 17mm
2.5mm 2.5mm 42mm
10mm
128mm Fig 2.
10mm
10mm
138mm
Large carton Cartons between
301mm and 500mm in height 148mm and 300mm in width
Artwork separates as two colours: Black and Red to match PMS199. Vapormatic logo available on request.
Depth and position of the white box with red line and logo are the same for all solid board and corrugated cartons. Logo appears on side of carton where space permits. Minimum width 148mm. Do not apply logo if less than 148mm. www.vapormatic.com only appears on sides and back of carton and always the same size and distance from the logo. Length of logo 128mm, 138mm from right hand side of carton. Bottom of logo 10mm from bottom of carton (see Fig 2). Logo sits in white box with red line. Depth of white box is always 42mm. Width of white box varies on size of carton.
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
brand guidelines Vapormatic label positioning on a solid board carton Vapormatic Label Positioning on a Solid Board Carton Label positioning - Solid board carton Label positioned facing the front and central on the carton. Logo and red line part of label placed on top/lid of carton. Remainder smoothed down onto the front face. This will also act as a security device for the carton.
Examples of incorrect label placement
For further information please contact the Marketing Department, Vapormatic, UK For further information please contact the Marketing Department, Vapormatic, UK
Supplier
brand guidelines logos • colours • fonts • packaging
The Vapormatic Co. Ltd. Kestrel Way, Sowton Industrial Estate Exeter. EX2 7LA UK Tel: +44 (0)1392 435461 Fax: +44 (0)1392 438445 Email: enquiries@vapormatic.com
Whilst specifications are considered to be correct at the date of printing, we reserve the right to change specifications without prior notification. E. & O. E. Original equipment manufacturers names and part numbers are quoted for reference purposes only and are not intended to suggest that our replacement parts are made by the original equipment manufacturer. © The Vapormatic Co. Ltd. Publication Date 30.5.2013
www.vapormatic.com