Brand book 2014 - Part 3

Industry Bodies in India Shouldering their responsibilities that is expected of them, the industry bodies in India have been showing its active participation in the economic growth in the form of bringing out studies, surveys and research papers on current topical issues. They play a vital role in enhancing efficiency and global competitiveness of Indian industry and to expand business opportunities both in domestic and foreign markets. Needless to say, the role of industry bodies is vital to the growth in the economic and industrial development of the country.

Apart, from the above-mentioned role, trade associations come to the support of their members by furthering the cause of their genuine, legitimate needs and interests. With the increase in the competitiveness in the international business world presenting new challenges, the importance of the industry associations gets increasing as they are the harbinger in safeguarding knowledge of technology and innovations through an array of experts in their panel.

Associated Chambers of Commerce and Industry of India President - Rana kapoor ASSOCHAM Corporate. Office 5, Sardar Patel Marg Chanakyapuri, New Delhi – 110021New Delhi - 110 048 Tel: 46550555 (Hunting Line) Fax: 01123017008/9 E-mail: assocham@nic.in Association of Competitive Telecom Operators President - Naveen Tandon 601, Nirmal Tower 26 Barakhamba Road Connaught Place New Delhi - 110 001 Tel: 011 - 43565353 Fax: 011 - 43515353 www.acto.in Association of Unified Telecom Service Providers of India President - C S Rao B - 601, Gauri Sadan.5 Hailey Road New Delhi - 110 001 Tel: 011 - 23358585 Fax: 011 - 23327397 www.auspi.in CDMA Development Group B V Raman (Country Head) Suite 802, Millinium Plaza Tower –B, Sec-27,Gurgaon-122001 Tel: 0124-4200150 Fax: 0124-4200151 www.cdg.org Cellular Operators’ Association of India Chairman - Himanshu Kapania 14 Bhai Veer Singh Marg New Delhi - 110 001 Tel: 011 - 23349275 Fax: 011 - 23349276 www.coai.com

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Communications, Multimedia and Infrastructure Association of India President - N K Goel C – 73, DDA Golf View Apartments Saket, New Delhi - 110 017 Tel: 91 - 9811129879 www.cmai.asia Confederation of Indian Industry (CII) President - Mr. Ajay S. Shriram The Mantosh Sondhi Centre 23 Institutional Area Lodi Road, New Delhi - 110 003 Tel: 011 - 24629994 Fax: 011 - 24626149 www.cii.in Federation of Indian Chambers of Commerce and Industry President - Ms. Sidharth Birla Federation House Tansen Marg New Delhi - 110 001 Tel: 011 - 23738760 Fax: 011 - 23320714 www.ficci.com India Electronics and Semiconductor Association President - Shri. M N Vidyashankar Unit G-02, Ground Floor Prestige Terminus-II 901 Civil Aviation Road Konena Agrahara Bangalore 560 017 Phone: +91 80 4147 3250 www.iesaonline.org Internet and Mobile Association of India President - Dr. Subho Ray 406,Ready Money Terrace 167, Dr Annie Basant Road Mumbai - 400018, Maharashtra Tel: 022 - 24954574 Fax: 022 - 24935945 www.iamai.in

Internet Service Providers Association of India President - Rajesh Chharia 612 – A, Chiranjiv Tower 43 Nehru Place New Delhi - 110 019 Tel: 011 - 26424001 Fax: 011 - 41608472 www.ispai.in Manufacturers’ Association for IT Executive Director - Mr Anwar Shirpurwala 4th Floor, PHD House Opp. Asian Games Village New Delhi - 110 016 Tel: 011 - 26855487 Fax: 011 - 26851321 www.mait.com NASSCOM President - Mr. R Chandrasekhar International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi - 110 021 Tel: 011- 23010199 Fax: 011- 23015452 www.nasscom.org WiMAX Forum Chairman - Mohammad Shakouri No. 500, 13 Main 21st Cross, BSK II Stage Bengaluru - 560070 Karnataka Tel: 080 - 26711647 www.wimaxforum.org BICSI President - Mr Ketan Kothari, District Chair, India District Contact: +91 9821033881 Website : www.bicsi.org Fire and Security Association of India President: Mr. Rajan Luthra Contact : 022-22785640 Website : www.fsai.in www.mybrandbook.co.in

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Technology Evangelists of India

We are of the firm belief that people are the most important part of any transformation process. Needless to say, they are the pivot around which the growth and success of an organization revolves. To sum up, it is about connecting people who have their different takes on the products, technology and knowledge. Here comes into play the decisive role of a Technology Evangelist who is universally accepted as being responsible for driving early adoption of emerging technologies and, more importantly, who thinks in a value-accretive way, meaning the evangelists look at how they drive the next value level. In short, a Technology Evangelist is a person who attempts to build a critical mass of support for an emergent technology in order to establish it as a technical standard in a market. Evangelists are expected to play a major role in formulating the domestic needs and conditions at affordable price points.

Today, India is being seen as one of the world’s most promising economies, thanks to the prevalence of important parameters that attract investment into a country. A question that is pertinent in this regard is that India has the potential of becoming the manufacturing hub of the world. Whether this goal can be achieved is a matter of conjecture. But it is for certain that India can ill-afford to neglect this aspect which is of great import if the country is to become a powerful economic player in the comity of nations. Efforts are being made to create an electronics manufacturing ecosystem to prevent the loss of billions of dollars of foreign exchange in such imports every year.

Technology evangelists can come to the rescue by realizing the dream of India becoming a manufacturing hub.

Another area where technology evangelist plays an important role is the security which is becoming complex with each passing day. Due to the increasing proliferation of mobile devices, apps and transactions, one can expect mobile threats such as man-in-the-middle (MitM) attacks to increase in the coming months.

The cyber-villains are looking for greener pastures for making money as hacking is now a big business. However, to offset these nefarious activities, Technology evangelist can offer security tips which are foolproof. Technology evangelists have a major role to play in developing custom standards to meet specific Indian conditions by suitably reviewing existing standards and create an ecosystem for manufacturing in the country moving towards digitization.

Our editorial board has worked hard to pinpoint the evangelists who have contributed a lot in different categories ranging from Printers to Cloud-based security and converged infrastructure. We believe that they are the real heroes in the industry. This Coffee Book, as usual, has recognized their role at regular intervals. www.mybrandbook.co.in

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BIG DATA

Big Data is for creating new levels in the business dynamics and has attracted phenomenal attention from all quarters. It is like filtering data (Useful Information) from a mountain of data which is the biggest challenge. Big Data organizations transform lives and businesses. When we talk of implementing Big Data, there are various challenges, but it is also true that there are definitely bigger opportunities if we define properly.

According to a recent study done by Gartner, Big Data currently has the most significant impact on social network analysis and content analytics with 45% of new spending each year. Currently, the factors driving the Big Data market are financial trading, analysis of online customer behaviour, media research and social media. Success with big data depends on having a proactive approach rather than constantly trying to catch up. Each organization must develop a strategy and roadmap. Big data is becoming increasingly mainstream as businesses realize its benefits, including improved operation efficiency, better customer experience and more accurate predictions. Adoption of Big Data is to plan, manage and maximize operations and the solution will enable high performance and scale as the business demands.

Rajesh Janey, President, EMC India & SAARC Accelerating EMC’s growth in India stands top in Rajesh Janey’s scheme of things. He perfects his role as a technology evangelist with great finesse. Entrusted with the task of enhancing relationships with partners and alliances in India, he creates thought leadership for EMC in focussed areas such as Cloud, Big Data and Trusted IT. As a technology evangelist, he is equipped with qualities expected of him. Rajesh bets big on cloud, big data and trust which will help the company outperform market growth. Capable of motivating and inspiring others to achieve desired results, he has a good understanding of the industry, technology, business and market realities.

He is well aware of the fact that adoption of innovative solutions is the key to getting the early mover advantage.

Having a passion for technology, Rajesh applies creative thinking and application to cut through the clutter and makes the best use of the EMC forum and in transformation Coach initiative – a mobile lounge which showcases solutions and demos focussed on cloud, big data, and trust and travels to key customers in the top seven cities over a six months period in India, bringing them closer to EMC’s world-class technology leadership to discuss the challenges and opportunities that the industry faces and deliberates on the future course.

Lux Rao, CTO – Technology Services, HP India Today, unstructured data accounts for 85% of the information in the digital universe. Enterprises everywhere are trying to access and manage this torrent of information. Much of it is created in real time in forms that can’t be used—video, audio, email, blog posts, tweets, texts, images, and more. As per survey by HP only 2 percent of business and technology executives said their organizations can deliver the right information at the right time to support the right business outcomes all of the time. It is all about the power of information Insight.

Welcome to the World of the Internet Minute !!

Big Data signals anything but “business as usual.” In fact, preparing your organization for the volume, velocity, and variety of this information tsunami actually calls for a planned transformation of IT and a new way of thinking about how to use it.

Just think about it, every 60 seconds, the world generates massive amounts of unstructured data: • 98,000+ tweets • 11,000,000,000 instant messages • 1,820,000,000,000+ bytes of data created • 695,000 Facebook status updates • 168,000,000,000+ emails sent

MOBILITY

Mobile devices continue to outgrow PCs as preferred primary computing devices. According to Gartner, by 2016, at least 50% of the enterprise email users will rely primarily on a browser, tablet or mobile client, instead of a desktop client.

This new mobile environment means higher security risks, as inherently unsecured mobile devices carry increasingly more business-critical information. Applications are playing a key role, offering more capabilities. While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face like compliance with corporate policy, development and deployment of mobile applications with secure connectivity to corporate infrastructure.

Mobile technology is a huge area that is still highly underutilized in India. Mobile phones have reached nearly every household in India, which opens a huge new market for mobile applications.

Advait Vaidya, Head – Product Management, BlackBerry India As a technology evangelist, Advait Vaidya performs his job of evaluating new technologies to determine if it is something the organization would benefit from. In his capacity, he has to observe and decide whether the new technologies are relevant for his business and viable from a cost standpoint.

Understanding the technology behind the product and how it would impact the ultimate business goal stands high in Advait’s scheme of things. According to him, it is most useful to think of technology as the best process to solve complex problems and take advantage of complex opportunities within the organization.

Having been with BlackBerry for the last five years, Advait has had the opportunity to work on some of the most path-breaking products and technologies developed under the BlackBerry brand, that have redefined the product philosophy. He has been an integral part of providing the desired technological support to the new BlackBerry smartphones which come with advanced software features.

Asoke K. Laha, President & Managing Director, Interra Information Technologies Asoke is a coach to mentor others onto a growth route toward technology and business success. He also serves as a leader who offers himself as an all-time resource and helpline to anyone and any open issue in the organization. He never closes his door and discussion to any issue and is a strong believer in the growth by way of brainstorming and experimenting.

As a first-generation entrepreneur, Asoke’s key success is: Customers need them exactly for that. He helps them to become, in Horlicks ad language, “taller sharper stronger”. Through IT empowerment, he helps them and gives them concrete aid to grow in their respective environment and stay ahead of the rival companies.

Last but not the least, their company has been constantly aligning the available infrastructure to support their customers. They have not just world-class development centres in Noida and Kolkata, but they are consciously working on developing an ecology of their own – again to help their customers. The company’s contribution

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and services to their clients like Mazda, Verio, Vitria, Conagra, Dell speaks volumes of their role as a technology evangelist.

K. Bhaskhar, Senior Director, Office Imaging Solutions, Canon India Increasing customer base should not be the only motivation for a technology company. The push should be about making difference in your customer’s processes and their infrastructure. This will expand the horizon of meeting and exceeding customer’s expectations and building confidence in the new buyers. With a profound understanding of the trends and needs of the market, Bhaskhar comes out with flying colours by ensuring that technology is translated into enhancing user’s satisfaction and productivity.

Never losing sight of the feedback from the market, Bhaskhar adopts a customer-focussed approach while developing sustainable technology. As a successful leader, he is able to prioritize business and plot strategies to continually stay ahead in the market and yet is able to motivate his staff and make them strive for bigger challenges always.

Needless to say, this value creation approach has helped Canon maintain No. 1 position for the last 7 years in the A3 MFD segment.

Ketan Patel, Director – Consumer Category, PPS, HP India Ketan’s focus at HP is to create new possibilities for consumers and enable people to engage and share content on their terms while helping enterprises to make their business efficient and give strategic advantage to them through the line of HP’s innovative notebooks, tablets, desktops, hybrids and VoiceTabs.

Mobility is by far one of the industry’s biggest trends. With the changing times, the industry has witnessed a change in the customer’s behaviour. Today, as the lines between work space and personal life get blurred, people want access to technology anytime from anywhere. Ketan’s thrust lies in designing innovative, highquality products that adjust to his customer’s work and life. It is not just about convenience, it is also about connected experiences. At HP, he is creating compelling connected experiences together with great hardware.

Sriram Gopalaswamy, Head – Commercial Marketing, Lenovo India Sriram manages marketing for the commercial business in Lenovo. As an integral part of his role, he continuously explores, evaluates and applies new technologies to increase return on investments (RoI), and create a larger impact with his target audience.

In the last couple of years, Sriram has seen that the engagement rates with his customers significantly increase if he runs his message across to them across different platforms that connect with them during different times in a day.

Sriram continuously studies how competition reaches out to customers and partners. He also looks at global communication trends and sees if he could cost-effectively integrate some of the more innovative means to keep in touch and reach out to the target audience. For example, he is currently working on a content marketing idea that integrates the concept of viral videos and social media to reach out to businesses more effectively.

Apratim Sharma, Country Product manager – SBG, Asus (India) As a Country Product Manager at ASUS India, Apratim’s primary role is into managing Product Life Cycle, specifying the current and future product requirements as per the local market demand and competition, design product SKUs, managing overall product availability and supply chain, etc.

In today’s digital era, technological advancement is what sets you apart from your competitors in the market. One of the reasons where we have an edge over our competition is our inspiring knowledge about all the latest technologies and our expertise to deliver what we aspire. Apratim strongly believes in technological innovation that includes from ultrabooks to hybrids. By pioneering many new innovations, trends and technologies like ultrabooks, they have garnered a substantial mindshare as well as market share. Apratim has witnessed the technological transformation and has been a brand that puts technology and design aesthetic first.

Data Center

There was so much activity in the data center arena in 2013 -- from innovative approaches to reducing data centers’ environmental impact to the software-defined-everything trend -- that it would be foolhardy to try to sum up all the data center trends to watch for in 2014 in a single post.

However, one of the most persistent trends of 2013 was the steady stream of alternative methods for powering and cooling data centers. And this is going to lead the way ahead in this space.

Shrirang Deshpande, Director, Data Center Business, Emerson Network Power in India Shrirang heads the role as a data center head at Emerson Network Power in India. A significant part of his job is to evangelise technology concepts and best practices related to energy efficiency and how companies can create more efficiency within their data center operations.

Creating awareness amongst customers and other stakeholders is a prerequisite to ensure they understand about the products for their IT infrastructure, as much as communicating with technology influencers and buyers alike about the data center landscape and emerging technologies, therein educating the buyers on various tools. www.mybrandbook.co.in

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Emerson operates in a space where change is the norm. Shrirang has been talking about energy efficiency in data centers and the critical need to employ Infrastructure Management and Monitoring Solutions. Demands driven by economic and market conditions have necessitated that Emerson builds awareness around the adoption of IT management tools and services in order to make data centers more energy-efficient or “green”. Over the years, Emerson has also worked closely with a host of bodies such as the Uptime Institute and Bureau of Energy Efficiency (BEE), and has developed industry best practices, as well as a host of research to assist in building energy- efficient and reliable data centers. Some of these are the most energyefficient data centers operational in the country with up to Tier-III accreditation.

BYOD As businesses are in the process of allowing employees to bring their personally owned computers, smartphones and tablets into the workplace and access corporate applications, the popularity of BYOD is increasing fast. This will allow application availability at anytime, from anywhere, and will help business slash procurement costs.

However, the increasing popularity of these devices will create several problems for IT departments as they attempt to mitigate risk, and this signals a tough future for the PC and laptop manufacturers. When it comes to BYOD, one of the most overriding threats is the loss and theft of these devices.

Edgar Dias, Regional Director, India, Brocade According to Edgar, BYOD and the explosion of data (especially video content) are causing many new challenges as the amount of data becomes too big to handle in terms of getting value from it and in defining a strategy. Enterprises will go back to the basics in 2014 and ask fundamental questions of their data center infrastructures as they look to deal with unprecedented data volumes: What are the objectives?

Are we collecting the correct data? How can we use this to enable change in our business? Edgar states that companies which cannot answer these questions adequately will struggle in the next 12 months. Furthermore, he expects to see one or two significant cases of network shutdowns caused by data overload.

Manish Sharma, Managing Director, Panasonic India In his capacity as the Managing Director of the company, Manish Sharma plays a critical role in setting technology and commercial strategy for Panasonic. Manish works with his R&D team to set the technology roadmap and also with the sales andmarketing team to set yearly tactical plans. His career has spanned from hands-on R&D operations to strategic planning and policy making.

According to him, an evangelist is someone who is brutally honest about the product and is out there to tell the truth, even if sometimes it means not making a sale. As an evangelist, Manish gives his team the freedom to experiment, and ultimately brings to life those groundbreaking innovations that will inspire more innovations.

For Manish, his role as an evangelist starts with having a strategy that fuels growth through technological innovations which are extremely vital to survive. Through his journey, he has tried to understand the Indian consumer durable market and catapult the brand to make it high on the local flavour across India.

VIRTUALIZATION

With the passage of time, virtualization is all set to play a bigger role as IT organizations morph into more and more of a services management framework. Many companies are quickly realizing the value in moving to virtualization.

Virtualization has been commoditized. Fast becoming a natural way of doing business, today it is less about the process and more about the business enablement of what virtualization allows the clients to do that they couldn’t do before.

Virtualization, mobility, internet applications and security and storage are like the backbone of information technology and are here to stay.

Sridharan Mani, CEO & Director, AMI Sridhar’s strong focus is on creating and delivering product and service solutions on emerging technologies and trends in healthcare and cloud. The objective of orchestration would be to have a completely automated self-service also while trying to integrate multiple tasks.

The role of Sridharan in AMI is to identify the needs of the market and determine and architect products that align the organization’s business with the market needs. Storage forms the fundamental building block of the information-centric world today. From the organization’s server infrastructure to business data to the data of individual users, Storage servers bring everything under one big umbrella. Technologies such as Server virtualization, Cloud services, VDI and BYOD are changing how businesses operate.

As we share our knowledge and expertise on Storage, we gain insights into the needs of the market. By using dynamic infrastructure frameworks to manage loads, provisioning, and visualization and on-demand clustering using Hadoop, help to cut down costs while still providing enough flexibility for future expansions.

CLOUD COMPUTING

It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years.

Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives

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in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data.

However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more accessible to more people. And therein lies the danger as well.

A private cloud environment can be protected from impending threats by using intrusion detection software and firewalls. However, it becomes all the more trickier when it comes to securing SaaS and IaaS solutions hosted in the public cloud.

Nitin Hiranandani, Director, Printing Systems, PPS, HP India Nitin’s role as the Director of Printing Systems at HP PPS India gives him the opportunity to build a strong interface between the customer’s needs and the company’s product offerings, which he constantly innovates to meet the changing behaviour and requirements. The biggest goal for Nitin personally is to listen to his customers, identify their needs, and then match those needs with the right product or solution from HP’s extensive portfolio.

Realizing the key IT trends of mobility and cloud, HP printers are today empowering the customers with anytime, anywhere and seamless printing experience with features such as ePrint, wireless direct, NFC touch to print, etc. This way, Nitin is challenging the marketplace to broaden the definition of a “printer”. HP is also enabling transformation of printers to productivity devices with market-leading innovations like HP Hotspot MFP – the world’s first All-in-One with an inbuilt wireless hotspot, the HP Officejet Pro X 500 series – the world’s fastest desktop printer, Flow MFPs and cloud-enabled printers.

Nitin has a thorough and in-depth understanding of not only technologies and products, but also, and, more importantly, end-user’s needs and requirements. His role as a technology evangelist to correctly match customer’s requirements with the right product or solution has been well appreciated.

Lakshman Narayanaswamy, Co-Founder & VP – Products, Sanovi Technologies Narayanaswamy’s current role requires to articulate the vision of the company – how it is relevant to the current industry trends and how it ties in with the customer’s needs. The role is both inside and outside – inside the organization it is to make sure that Sanovi is building products and solutions in line with its vision and outside it is to present to customers and partners on how the company adds value and fits into the larger ecosystem.

Since every customer’s need is slightly different and unique, Narayanaswamy understands the importance of the customer’s viewpoint, process and pain point. He is of the view that the products and solutions Sanovi builds are the starting points that need to fit in to meet the customer’s needs. As an evangelist, Narayanaswamy tries to seamlessly blend the vision of the company to customer’s needs and outcome and demonstrate value.

SOCIAL COMPUTING

Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly.

Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task.

Rajesh Patil, Manager, Solutions Consulting, Adobe India Playing a vital role in Adobe India’s GTM strategy, Rajesh Patil leads a team of evangelists who connect with the customers, provide them with demos and trainings on new features, understands their pain points and suggests solutions to solve any issues they may be facing.

As a technology evangelist, Rajesh is equipped with the qualities expected of him. Passionate about the work and proficient with the company’s solutions and products, he has the best forecasting capabilities and is able to integrate it with the company’s business goals.

He is well aware of the fact that being an effective technology evangelist means communicating the company’s ideas to the world outside.

Since his early days at Adobe, Rajesh has been striving to meet customers to highlight the value of Adobe Indesign. He works with some of the top publishers and advertising agencies in the country who have moved Indesign.

Jagannath Patnaik, CEO, NNR IT Solutions Looking at the statistics, India has over 170+ million people online at present and this number is set grow to about 330 million by 2015. The increasing adoption of the internet is largely driven by citizens in the age group of 15 to 34 constituting about 75% of the Internet users in India.

Cybersecurity awareness level is good in the tier-I cities. But still a lot of work is to be done in the tier-II, III and IV segment markets, especially taking into consideration the target audiences between the age group 15 and 30.

Enable Secure Browsing – this will encrypt your social media browsing and prevent snooping if you are logged in on an unsecured Wi-Fi network and enable Login notification – when you enable login notification, social media sites will inform you if your account is being accessed from a device previously not used. Use a trusted e-mail address to receive notifications from social networks and enable Login approval and always use unique and complicated passwords for every web service you use and remember to change passwords frequently and use complex, hard-to-guess passwords and users should be very careful while accessing their social media or personal accounts from public or shared computers and last but not the least, always be wary of suspicious links and suspicious people trying to become your friends. www.mybrandbook.co.in

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STORAGE

Cloud-based storage solutions will be gaining momentum. Of late, there has been a renewed interest in tape. This is due to the reason that tapebased products have become faster. It has also become easier to integrate them with other storage systems. And lastly, as a cost-effective storage option, tape will continue to attract attention.

Amit Luthra, National Manager, Storage & Networking Solutions Marketing, Dell India Amit’s role as a technology evangelist involves bringing together his knowledge of products and solutions, the dynamics of Dell’s target market and how the company’s focus ties these two together. Doing this effectively involves being ahead of the industry and customer’s needs so that one can anticipate the problems that the customers face and fit it in perfectly with the products and solutions in question.

As a company, Dell’s focus lies in finding products and solutions that cater to the end-to-end needs of the customers. Keeping this in view, Amit’s role comprises of understanding customers’ needs and devising solutions to meet their needs. His aim is to provide customers solutions that are open, scalable and affordable, one that can help customers move out of their legacy systems. His focus is to innovate and invest in expanding our enterprise capabilities and industry-leading solutions.

The key to achieving success is to simplify technology and make it relevant to the customer. And, Amit is fully aware of this.

Khalid Wani, Sales Director (Branded Products) for India, Middle East and Africa, WD Passionate about technology, Khalid Wani ensures that early adopters, as well as potential adopters, are reached out to in an appropriate manner. Never failing to underscore the potential of technology in shaping the human life, he dedicates a chunk of his time to ensure that the market understands exactly what WD’s products can do for their digital lifestyles.

Khalid reaches out to both technology-aware individuals, as well as potential adopters before the products get on the shelves, and after, to educate and drive interest. He educates consumers on WD’s concepts such as “Personal Cloud” and “Connected Life” involves liaising with the marketing and PR departments, so that external communications are unified and easy-to-understand.

Khalid fully understands that it stands him in good stead by having a strong brand name behind him.

But, ultimately, success in this industry comes from constantly educating the market on every platform that is available. Here Khalid fits the bill well.

SURVEILLANCE

Surveillance & Security today is a fundamental requirement for every establishment. Security systems must not only help detect and facilitate swift action, but also help design and plan a proactive strategy against future threats. The recent technological developments reveal that the IP network and mobile applications are gaining momentum. Easy accessibility, an all-in-one-box concept and integrated solutions mark the current trends in this category.

Pramoud Rao, Managing Director, Zicom Electronic Security Pramoud promotes technology and is entrusted with the task of spreading the news and information of the latest Zicom’s products and managed services. While doing this, he disseminates knowledge and information on the core technology and its applications rather than aiming just at increasing the sales. A technology evangelist brings out the facts honestly about the product and technology. Zicom is in an expansion mode moving the Indian security market from “Cave Age” to “Cloud Age” by offering service support in 400 cities in India and having global presence in five countries.

Pramoud works on applying technology in a very innovative way in the best interest and benefit of the customer – in terms of meeting the requirements and the budget. He is a passionate person who discusses and shares what he finds interesting and is always eager to share.

Sanjeev Sehgal, Managing Director, Sparsh (Samridhi Automations) Being a CEO and CTO of the company, Sanjeev Sehgal plays a critical role in setting technology and commercial strategy for the company. Sanjeev works with his R&D team to set the technology roadmap and also with the sales and marketing team to set yearly tactical plans. He plays the crucial role of bringing new innovations into the products like CCTV, biometric applications and proximity systems.

Sanjeev was the first one to introduce indigenously manufactured Caller ID in India in late 1998. His core interest is into bringing solutions and these should be economical for both a home and a commercial user without any compromise on quality and support. Sparsh was the first to indigenously design and manufacture CCTV cameras in India and is continuously introducing upgraded technology in the CCTV domain on a regular basis.

SECURITY

While technology innovation is a continuous process, new threats and security breaches emerge day in and day out and keep us always on the edge in innovating solutions. Organizations must address a new security landscape in which threat penetration points proliferate, traffic gets undistinguishable, bandwidth demand increases and management issues multiply.

In parallel, organizations must also keep up with the ever-evolving threats. Increased targeted attacks such as advanced persistent threats (APTs), the rise of insider threats, leveraging social engineering and social networking, the emergence of mobile botnets, and an easier access to crimeware tools and providers, all pose new security challenges.

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Govind Rammurthy, Managing Director & CEO, eScan Being a technology evangelist, there are various roles that need to be fulfilled while introducing a new methodology to the IT landscape. Continuous interaction with his customers, partners and OEM vendors is the role Govind plays with finesse. This trait of his stands him in good stead in acquiring inputs on emerging technologies and also the technologies which are being embraced wholeheartedly by enterprises.

Being a technology evangelist, Govind provides information about new technologies to potential adopters and users. He also encourages clients for the adoption of new products. This even includes his involvement in developing new marketing ideas and sales strategies. In addition, he believes in being continuously connected with his customers, partners and OEM vendors which helps him to gain a lot of inputs on emerging technologies and also the technologies which are being embraced wholeheartedly by his clients across various segments and verticals.

A passionate listener, Govind also thinks it prudent to voice his opinions forcefully.

Abhilash Sonwane, SVP – Product Development, Cyberoam According to Abhilash, leading as a technology evangelist is essentially about identifying business and user’s needs – current and future, so that it helps devise ways to improve life. This can be achieved by delving into various user cases that can be imagined around customer’s needs.

Always in pursuit of developing a better understanding of customers’ needs and challenges by resorting to various means that include empirical evidence, observations and even a sense of intuition, Abhilash strives to strengthen and verticalize his firm’s current network security portfolio by integrating additional technology components or features, thereby catering to a wider range of customers and businesses.

For Abhilash, the focus is not about staying ahead of competition. Instead, it is wisely invested in understanding and enabling the changing role of security for his customers. With this approach, Abhilash focusses on partnering customers of all size, from SMBs to large enterprise organizations, and for a diverse range of verticals including education, retail, ISPs, healthcare, hospitality & leisure, banking, government and more.

Rachna Pradhan, Founder & CTO, Max Secure Software (Made in India, Sold in America – Now in India) As a CTO of Max Secure Software, an innovative technology company, her profile is to give some insight into the data protection and information security issues for Mobile devices: In the age of Mobile computing, many organizations are encouraging BYOD (Bring Your Own Device ) as a policy. In 2013, security issues around mobiles have reached new heights .The mobile devices such as smartphones and laptops have made online transactions easy. Everyday life and online shopping are inseparable. Mobile malware applications capable of attacking banking services have become more widespread. Their schemes are numerous: credit card credentials theft, unauthorized money transfers from credit cards tied to mobile devices, and many others.

Real-time protection against mobile malware, including automatic scanning of downloaded programs to prevent the installation of rogue applications masquerading as legitimate ones. Safe web browsing to ensure users don’t click on malicious websites or phishing links designed to steal personal information, anti-theft features, which allow users to locate missing devices using GPS and cellular signals. Users can also remotely lock devices and wipe data and call and text-message filtering to block spams and unwanted phone calls.

NETWORKING

Networks are not just collections of hardware – they are the pathway that defines application performance, information integrity, all aspects of how you run your business now and years from now.

There is a need for a holistic approach to building the next generation of networks where information, applications and users can be anywhere in the cloud. This approach enables a unified, simple management platform, enables choice for customers and allows businesses to deploy and manage the applications they have today, and be ready for those they don’t even know are coming in the future.

Tushar Sighat, CEO, D-Link (India) Ltd Tushar’s role is to understand the trends towards this rapidly-changing technology trends and keep abreast with the same in terms of both the products and the go-to-market of the organization. It is also his responsibility to analyze its implication in real-world – be it an individual or organization, followed by effective ways to communicate its significance, and also define a tangible path for delivering these technologies to the customers. This includes adapting and fine-tuning of newer technologies for the Indian subcontinent.

In today’s world of mobility, apps and social networking, digital marketing is definitely an inevitable tool to reach out to your customers. Apart from this, the fastest way to reach out to customers is through technology and automation. Online portals, apps, social network platforms, or mobile communication are some of the new-age mediums to reach out to the target audiences. Tushar envisages the adaptation of apps as a tool by most companies to reach out to the customers.

Nishant Batra, Head of Engagement Practices, Ericsson India In his role as a Technology Evangelist, Nishant engages with Ericsson and external stakeholders and highlights the value proposition of his product portfolio to the customers and the industry at large. According to him, a technology evangelist encourages and supports new technology innovation and then subsequently establishes the invention as a technical standard in the marketplace.

Nishant’s vision of the Networked Society is one where he sees a world where everything that benefits from being connected will be connected. According to him, ICT can play a big role in helping industries converge and work together. Emerging markets like India will simultaneously benefit from the Networked Society.

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Subhodeep Bhattacharya, Regional Director, India & SAARC, Netgear Technologies In his role as a Technology Evangelist, Subhodeep ensures that NETGEAR technologies and products are becoming the first choice in this fast-booming market. He listens to the people and decides to develop products and features based on their needs, the market growth potential and the future trends. Integration is purely need-based and he just needs to respond nimbly and effectively.

Subhodeep’s efforts have always been to stay relevant and in tune with the changing times. He is of the belief that the technology revolution is sweeping the broadband, storage, wireless, 3G/4G and home networking and his focus is on developing these markets for his company. With a populous country like India, these segments are going to be huge segments to play in.

He focusses on technology solutions which are global but with a local relevance.

Abhijeet Ghosh, Program Director (IMEA) – Channel & Partner, AirTight Networks Abhijeet’s role as a Technology Evangelist in AirTight Networks is rooted in providing a bridge between engineering and product management teams at the one end and market requirement at the other. It involves explaining to his channels and customers his solutions and roadmaps and helps his engineers prioritize their work.

His emphasis is always to make sure products solve customer problems, which may be as simple as seamless wireless connectivity for an end-user to organization wide issues of wireless security policy and compliance and business continuity.

Abhijeet firmly believes that the technology has to be easy to use and must solve customer’s problem. He has always led the industry with his firm’s disruptive innovation around Wi-Fi and Wi-Fi security.

CLOUD SECURITY There’s no denying the fact that the cloud is a hot topic in the technology world. Cloud is a compelling proposition for the enterprises, thanks to its accompanying cost reductions. Cloud computing remains a leading technology trend driving business growth and hence plays an important role in the rapidly-changing face of enterprise computing. However, technology brings many security challenges leading to higher level of uncertainty and data insecurity.

When an array of technology trends and technologies converge, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Taking this into consideration, the security vendors should focus on security solutions that are well integrated and provide a comprehensive layer of security from evolving cybersecurity threats to the IT users.

Bhaskar Bakthavatsalu, Regional Director – India & SAARC, Check Point Software Technologies As the Regional Director for India & SAARC at Check Point, Bhaskar’s primary role is to understand the business needs and challenges of his customers and partners and to ensure that those are translated and delivered by Check Point as solutions that benefit them. With an eye for detail, the other aspect of his function is to identify customers who understand the value it offers and get them to become early adopters of its solutions.

With deep understanding of technology, he runs business profitably and not the other way around.

Apart from having technology-appreciation abilities, he has an open mind, willing to listen, absorb information and build relationships that can be leveraged to create a meaningful business impact.

The key quality is to be able to communicate thoughts and ideas clearly, both internally and externally. He is of the belief that an effective Technology Evangelist needs to continuously push the boundaries of what is perceived as “possible” and be an “enabler” of unconventional possibilities.

Anand Prahlad, Managing Director &and Head of Operations, McAfee India Centre, McAfee part of Intel Security As the head of McAfee’s India centre (MIC), Anand’s role is spearheading R&D efforts from India and establishing MIC as the centre of gravity for development of new security products. Today, he leads a team of 1,500 employees at MIC which is the largest R&D site for McAfee globally, with professionals delivering high-quality software security products to customers across the globe.

Anand’s entire career has been dedicated to technology excellence and evangelizing new technologies. Over the last four years, he has been at McAfee and also in his previous stints, he has been focussed on technology excellence to enable product development with a strong focus on customer centricity. During the 23 years Anand has spent in the industry, he has authored over 40 patents and shipped enterprise-class products focussed on storage and security. Even to this day, he mentors high-tech start-ups to guide them on technology and product strategy.

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Telecom companies in India The Indian mobile industry is growing at a fast pace in the world and it is mirrored by the healthy growth of mobile connections, to almost 900 million connections. This has led to a scenario where India is witnessing growth greater than any other country in the world. As a corollary, the mobile industry in India has witnessed addition of many firsts to its list of achievements such as the world’s lowest call rates (1 Paisa/sec), fastest growth in the number of subscribers (15–20 million per month), fastest sale of a million mobile phones (in one week), the world’s cheapest mobile handsets and the world’s most affordable 3G phone and many more.

Today, mobile gadgets have become the dominant device for voice, value-added services, and are the favoured means of accessing Internet. The Indian smartphones market during 2H 2013 saw an increase in shipments by 60.3 per cent over 1H 2013, taking the overall contribution of smartphones to 16.6 per cent for the full year. In addition to this, 65.8 per cent of the total smartphones shipped in the country were 3G smartphones during CY 2013. In the backdrop of the trends, vendors are going all out to launch a wide range of mobile devices at regular intervals. Here is a list of the companies doing business in India across categories that include feature phones, enterprise phones, multimedia phones and smartphones.

BSNL An Indian state-owned telecommunications company, BSNL ranks among India’s fastest- growing cellular service providers. A service provider making focussed efforts and planned initiatives to bridge the rural-urban digital divide in the ICT sector, BSNL serves with a single objective – to provide better communication to millions across India.

Customers have reposed their utmost faith in the BSNL phones because of their unprecedented mark in the Indian mobile market.

BlackBerry Known as Research In Motion in the past, BlackBerry offers a wide portfolio of products that include the BlackBerry handheld product line and software development tools. Chief among them are the BlackBerry PlayBook tablets, BlackBerry smartphones, software for businesses and accessories. The specialized features make the BlackBerry loyal users stick to their phones without giving a thought to other brands.

Fly Introduced in India in 2005, Fly’s differentiated range of phones have been well received by users including the enterprise customers. Constantly endeavouring to expand its sales and service touch points, Fly has a strong presence of 15,000 retail touch points and 415+ service centres, the mobile vendor strives to offer novel and stylish products with best-inclass service from time to time.

Gionee The top smartphone maker Gionee is being hailed as one of the world’s superpowers in quality Mobile Phone manufacturing. The smartphone vendor is of the firm belief that products should be as unique as the people who use them and defines itself as the global provider of mobile and Internet technology that is user-friendly, stylish, and walletfriendly. Adherence to the strategy of independent R&D and innovation for a long time has made Gionee a preferred choice among the users.

The Chinese mobile company owns two manufacturing plants – Jinzhong Electronics Co., Ltd. and Jinming Electronics Co., Ltd. At present, Gionee has both smart and featured phones which are available in India.

HP Laptop and PC giant HP has recently unveiled a new 7-inch, 3Genabled calling tablet – the Slate7 VoiceTab along with the 6-inch Android phablet Slate6. The Slate7 runs on Android Jelly Bean 4.2.2, comes with dual-SIM functionality with support for Edge, GPRS and 3G, and uses a Marvell PXA1088 1.2Ghz quad-core processor.

HTC Founded in 1997, HTC is an ambitious company which built its reputation for excellent engineering and the manufacturer of many of the popular OEM-branded mobile devices in the market. Since 2006, HTC has, at regular intervals, unveiled many critically-acclaimed mobile devices under its own brand, and its portfolio includes smartphones and tablets powered by the Android and Windows phone operating systems.

Intex Incorporated in the year 1996, Intex Technologies is a mobile phone, IT hardware and electronics company. It has a pan-India presence through its own network of 30 branches and more than 800 service touch points. Brand “Intex” covers 7 business segments – Mobile Phones, IT accessories, Consumer Durables, Security Surveillance, Retail, Power Electronics and Enterprise Solutions Group. Headquartered at New Delhi, Intex has a high credibility amongst its vast network of channel partners and several million satisfied end-users by superior quality products at reasonable prices supported by effective service and a consistent policy of transparent, fair and ethical dealings.

ITI Headquartered in Bangalore, ITI has six manufacturing units and manufactures an entire range of telecom switching, transmission and terminal equipment. In 2005-06, the company began mobile handset manufacturing at its Mankapur and Rae Bareli plants. These two facilities supply more than nine million lines per annum to both domestic and export markets.

Google Google stepped into the hardware field in early 2010 with its Nexus mobile phones. An Android phone built with precision, Nexus 5 delivers an intelligently simple design and showcases a stunning full HD display.

Nexus’s next-generation phones are perfectly made for all the segments for the masses with full sales and service support in the country. www.mybrandbook.co.in

Karbonn Incorporated in March 2009, Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group.

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ensuring great after-sales support. Currently, Karbonn is available through 85,000 outlets across India. Karbonn Mobiles is supported by its extensive service network of 870+ service centres across the length and breadth of the country, out of which 150 are dedicated Karbonn Mobiles service centres and the rest are supported by the service partners of the company.

Lava Since its inception in 2009, Lava international Limited has expanded its operations pan India and has a wide product portfolio that encompasses tablets, feature phones and smartphones having various models in different form-factors at multiple price points to suit all categories of consumers. With unique and reliable sales and service distribution (SSD) network comprising 900 distributors, 63,000 retailers and 900 service centres spread throughout the country, Lava has been consistent in rolling out well-designed devices for the budget-conscious consumers, under the “Lava” as well as its premium “Xolo” brand name.

Lenovo The top PC maker Lenovo entered the cellphone market in India in 2012 by releasing five new 3G Android phones that span various price brackets, from budget to high-end. Since then, Lenovo smartphones have started gaining the spotlight and continue to do so.

LG LG Electronics India, a wholly-owned subsidiary of LG Electronics, South Korea, was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. The company entered the Mobile Handset market in 2001 to supply CDMA devices. It then entered the GSM handset space in 2003. LGEIL’s mobile phone portfolio consists of UMTS, CDMA and GSM handsets.

Maxx Mobile Incorporated in 2004, MAXX Mobile Communications offers products that range from feature rich dual-SIM budget feature phones, big battery feature phones, touch feature phones, mid- range Android smartphones, high-end 3G Android smartphones and tablets catering to all the consumer segments. The company offers an array of wireless products, accessories and after- sales service to customers. With its manufacturing facility at Haridwar, the company has a network of over 250 distributors and 23 branch offices. Maxx also exports its mobile phones and accessories to Hong Kong, Africa, SAARC, CIS and Middle East countries, where there is a huge demand for Maxx products.

Micromax Since its entry into the Indian handset space in 2008, Micromax has its presence in more than 560 districts through 125,000 retail outlets in India. Globally, it has its presence in Russia and SAARC countries.

Micromax portfolio embraces more than 60 models, including dualSIM phones to QWERTY, touch-enabled smart feature phones and 3G Android smartphones. Most of its products come with bundled accessories.

Microsoft Phone (Formerly Nokia India) Since its presence in India in 1995, Nokia has made rapid strides and scaled new heights. The company manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries. Nokia produces mobile devices, including GSM, CDMA and W-CDMA (UMTS). Its Indian operations comprise the handset business, R&D facilities in Bangalore and Mumbai, a manufacturing plant in Chennai and a design studio in Bangalore. Nokia has completed the 5.44 billion-euro ($7.5 billion) sale of its cellphone and services division to Microsoft Corp., whereby Microsoft has purchased substantially all of Nokia’s devices and services business.

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Olive Headquartered at Gurgaon, Olive Telecom is a privately-held leading convergence solutions and device developer with strength in 3G technology across the mobile telephony, mobile computing and the wireless broadband space. Olive Telecom has a product portfolio that spans across WCDMA, CDMA, GSM and EV-DO handsets, mobile computing devices, advanced data modems and devices for wireless broadband. The company currently works closely with 28 network operators across the globe. The company also has two design and R&D facilities in Nanjing and Shanghai in China for the mobile computing and telephony products.

Samsung Samsung has over 40 sales offices across the country. The company was the first handset vendor to introduce an open market CDMA handset in the country (the Mpower series) and a solar-powered handset – the Samsung Solar Guru. Samsung gets about two-thirds of the revenue from mobile phones globally, and the performance in India, the fastestgrowing smartphone market, is the key to its handset business. Samsung is readying itself to introduce affordable LTE devices, and the Galaxy range of products are the most successful brand and with the recently launched its high-end Galaxy S5 smartphone to bolster its lineup in a segment.

Sony Sony Xperia, a family of Sony smartphones and tablets, whose display is crisp, sharp and super clear. The Opticontrast panel contributes in giving clearer images. The recent Z models screen is as impressive as HDTV. The quality of picture is razor sharp with a density with perfect display screen with widest colour spectrum to give life to everything you will see over it. It is equipped with second generation of Mobile BRAVIA engine that delivers a much better viewing experience.

Spice Spice Mobility is a division of the Spice Group. The company established its presence in India in 2005 with the launch of new-age mobile phones in the Indian market. S Mobility has launched the DualSIM phones – across GSM, CDMA, Triband and Touch Screen PDA and smart devices on the Android platform. It has its business operations across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka.

Videocon Previously known as Videocon Mobile Services, Videocon Telecom, the GSM mobile service network was launched by Rs.25,000-crore Videocon Group. Powered by the advanced GSM-EDGE network, Videocon Mobile Services aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. The company forayed into the handset business in late 2009.

Wynncom Wynncom Digital Devices Private Limited is an extended arm of the SAR group in the mobile handset space with brand Wynncom. Wynncom offers mobile handset phones for pan-India with over 600 Authorized Care Centres across 500 cities, to ensure that the consumers get the best value for money and assured after-sales support. The company offers wireless handheld devices across various categories, touchscreen mobile phones, Touch and Type phones, Dual-SIM mobile phones and long-lasting battery phones.

ZTE ZTE Telecom India, a wholly-owned subsidiary of ZTE Corporation, established its handheld manufacturing plant at Manesar in 2005.

The company marketed its handsets on select operators’ platforms. In September 2009, the company officially entered the Indian retail market as a standalone player, with the launch of five handheld devices. ZTE delivers cutting-edge technology to telecommunications clients in wireless, access & bearer, value-added services, terminals, managed network. www.mybrandbook.co.in

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Srihari Palangala, Marketing Manager, Adobe India “Branding is the core identity that you build. It is the element that helps define and differentiate you and your company in the minds of all your stakeholders. It extends beyond just positioning a product and includes all aspects of the identity that you want to project – be it credibility, experiences, emotion or even perceptions within your own employees.

Digital media has become an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc are saying. The good news for chief marketing officers (CMOs) is that digital marketing can offer detailed data on the consumer’s behaviour, as well as precise results about a marketing programme’s effectiveness.”

Raka Khashu, Country Manager – Marketing, AMD India “Branding is a very important element of our sales and marketing strategy. Branding has, therefore, become all about addressing the ‘what’s in it for me’ question for different stakeholder groups by using simple, consistent and clutter- free communication techniques. For instance, majority of all prospective buyers, when they walk into a store for purchase, are usually sure about the requirements and budgets they are looking for, but are not particularly brand conscious. A good user-experience at the point-of-purchase goes a long way in helping them finalize their purchase. We strive to offer our consumers the best opportunity to engage with AMD and experience the difference first-hand.”

Sridharan Mani, CEO & Director, AMI “Our brand is our identity. It is not only to position our product in the consumers’ minds but making them resonate, identify and recognize. It is not about making them choose us over our competition but get our consumers to understand that we are different and we are the only one providing such unique products and services. We see a huge change that will happen in 2014 attributing to changing lifestyle of the customer, especially in the space of virtual living.

Customers are spending more time in the virtual living, thanks to social media, etc.

It will be towards understanding the higher demands and expectations of the consumer with the wide choice of options thrown open not limiting to travel and time made available through the technology revolution, especially through digital marketing.”

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BRAND M

With rising competition and evolution of consumer segments in the ma challenging for CMOs and Brand Managers to understand as how to hold completed, the toughest role for building the brand starts, which is the prim of the marketing function. The most aspiring brand managers have had so importance that innovation has to be of critical quality of brand mangers t with innovative ideas.

Branding is very much important in a competitive market. However, rai consumers involves tremendous effort. The Brand Manager monitors mark the right message is delivered for their products and services.

The Brand Manager designs his business plans and submits them to the demand. One is social media which is rapidly turning into a vital part of th efficient way to build a company’s reputation and showcase your business Manager typically ensures the quality and successful promotion of a certai and direction to employees who tend to be more loyal to the company. He VARINDIA has interacted and delved deep to bring forth their views, vision

Arindam Saha, Head – Marketing Communication, System Business Group ASUS India “Branding is an integral part of any business as it helps in making the brand known to the public.

Business invests most of their time in generating out-of-the-box ideas which in the end help a brand to be known worldwide. Consumers too are brand-centric and the sales depend on how the brand is placed in front of the public. A brand promises its consumers the quality, the utility. So it is just not dependent on the positioning of the product but an assurance.

In view of the extensive competition, branding has become an important part for every brand. We would experiment with more ideas and try to reach a different level and utilize social media to the utmost level as it connects with the consumers directly.”

Amit Mehta, Director, Marketing, EMC India & SAARC “Brand is about creating and building an unique personality which lets your users identify you. It also differentiates you from others including competitors. There are many aspects to branding including eye-catching designs and a distinctive name; however, a brand incorporates more than just a logo.

A fully-developed brand identity will pull your business to the forefront of consumers’ minds, making them more likely to distinguish you, enlist your services, and remain loyal long after the conclusion of your professional relationship.

It takes a lot of time to build these valuable customer relationships.The most important aspect of branding is for businesses is to utilize marketing strategies to enhance their product or service image so that it has top-of-mind recall in customer’s mind.” www.mybrandbook.co.in

MANAGERS

arket as well as various media in demand, it has become increasingly d an audience’s attention. After the branding exercise has been me responsibility of brand managers. And, it is considered to be a part ome experience in advertising, promotions, or sales. It is of utmost to achieve the business objective and achieve long-term financial goals

ising a product to a level where it enjoys the ultimate goodwill of ket trends and oversees advertising and marketing activities to ensure that

e senior management. There are various methods of branding in he modern marketing technique. The strong social media presence is an s to the community which can turn out to be a great success. The Brand in line of products and services. Strong brands provide a sense of purpose ere are some of the acclaimed harbingers of Brand Building with whom ns and versions.

Amar Thomas, Country Marketing Manager, BlackBerry India “I believe the best medium for businesses to affect the perceptions of the public is through marketing. If you are going to build a product or service, you surely want your customers to be coming back to you time and again. The crucial point is to ensure that you are not following the beaten path and are offering a differentiated proposition to your customers. The product will have to create a space for itself in the consumer’s hearts and minds. Branding is, therefore, needed to be undertaken to evoke a sense of belongingness in the minds of the consumers.

It is a promise to your customers that reflects the value you add to and essence of your existence.

Brands will start realigning their branding strategies to their target audiences.”

Anoop Jarial, VP – Product Marketing, D-Link (India) Ltd “Branding is a process that can be achieved with sustained strategic approach. In today’s fast-paced world which is modelled around globalization, in-depth understanding of the target market holds high precedence. Retaining customers is equally important, along with addressing new ones. We strive to deliver product/ solutions that address customer’s needs in unique and compelling ways. It is our emphasis on innovation and quality that has today positioned D-Link as a premium brand in the networking space. At D-Link we continue to formulate strategies that ensure a state-of-the-art product experience, consistent service support and, above all, develop a strong connect with our customers.”

Ravi Bharadwaj, Executive Director – Marketing, Dell India “The power of branding and maintaining a healthy brand index has always been important to us as it is essential in building credibility among the customer base and a key indicator of customer’s consideration. Over the years, we have been able to project the Dell brand as being an advocate of how technology can help customers and companies achieve more. In the recent past, social media has emerged as a powerful technology tool, to leverage the Dell brand, improve product development, engage customers and develop active online communities. Our comprehensive efforts in both brand and business have resulted in the Dell brand being recognized as a trusted company by both consumers and enterprises and as a technology advisor for growing SMBs.”

Ankesh Kumar, Director of Channel Products & Marketing, Emerson Network Power in India “Branding, as a concept, goes beyond just positioning products in the consumer’s mind. It is not just about the products or the logo, but it is the personality of the brand and the largerthan-life impact we make on the consumers. Branding is about the reputation of your company in the eyes of its stakeholders. In our case, the brand is synonymous to 24x7 reliability and business continuity.

Over the years, Emerson Network Power has been at the forefront of data center infrastructure management (DCIM) and power management solutions. Customers trust Emerson Network Power with 365x24x7 running of their business and as such we have to come up with solutions making sure businesses are up and running all the time.”

L. K. Pathak, Global Head & AVP, Corporate Communications, Elitecore Technologies “Branding to me is the overall value proposition of the product or service it carries with itself, which is identified as its core strength and differentiates well with the competition. In order to make a brand sustainable, it has to be positioned well in the minds of the customers, so that it has a better recall value and is prominently visible and available at the marketplace.

Further, it has to match its services and delivery it has promised, which would ensure that the brand has more mindshare and more equity to make the brand establish well and sustainable.

Brands are now facing the challenge to remain as the preferred choice in the minds of the consumers.

Mindless marketing is not going to work – be scientific and RoI driven!

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Tushad Talati, Senior General Manager, Brand & Communication, Epson “Branding is imperative for companies to set them apart from their competition in the marketplace. A brand is the persona of a company.It cannot be built by a single factor such as a product, a company logo, fancy features or even just good advertising. It is the delivery of a promise or commitment made and it includes everything from how the phone is answered when someone calls the company to the level of after sales support when a person needs help. Every company is looking out to differentiate itself from the cluttered market place. The world has also shifting to the online space and marketers are using this tool effectively to entrench their presence. Today companies are branding their offerings based on a strong idea.”

Sunil Kripalani, Senior VicePresident – Global Sales & Marketing, eScan “For any business, branding plays the most fundamental and essential role in creating the value of the brand as well as the company. We at eScan, believe in developing a strategic plan to maintain brand image and gain brand value.

Our branding will look like a comprehensive and cost-effective security solution. Moreover, our aim will always be a high-technology brand.

We have strategic plans to focus on all the segments – SOHO, SMB and Corporate and have maximum market penetration.

Having said this, we have special plans for empowering our channel network across the globe as we are a channel-driven brand.”

Srinivas Sadasivan, Marketing Head, SAARC, Fortinet “Over a period of time, a brand is built and sustained on customer’s satisfaction and trust in the product.

Fortinet as a brand has grown over 14 years by continuing to innovate on its FortiGate platform and enriching its solution portfolio with products that provide protection at and around the gateway. Today, Fortinet provides wired and wireless access solutions, application delivery controllers, authentication, analysis and management solutions, as well as advanced and specialized threat protection solutions, such as DDoS, DNS, WAF and database security.

Brand Fortinet in 2014 will continue to support channel partners, stay invested in research and development, and devise better strategies to add value to our customers and provide competitive security solutions to increase our market share.”

Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India “We don’t just believe in the power of technology, but we believe in the power of people when technology works for them. At HP, we work to make what our customers do matter even more. We are the market leader across the PC and printer markets in India with the most comprehensive portfolio of PCs, printers and imaging devices. We attribute this growth to our customers, channel partners and employees who have over the years reinforced their trust on ‘Brand HP’. We will continue to further reinforce and nurture our brand and the values HP lives for and delight our customers with more innovations.”

Asoke K. Laha, President & MD, Interra IT “Our branding is the image of a company whose potential employees and associates would put their blind faith in for a stable, long-term haul. To us, brand is a serious strategic theme but not something one should feel obsessed with.

Branding is a fast-evolving phenomenon in these times with internet and technology revolution in progress. I would still bet that at the end of the day, it would be the perception by the target audience that is built on hard and continuous work rather than cutting corners and empty posturing.

Better and quick address of human resource issues, development of human assets, sharpening one’s research and development, development of expertise for future technology trends such as predictive analytics and artificial intelligence are our core ideologies.”

Amit Chopra, Head – Marketing, India & SAARC Region, Juniper Networks “Branding is more than just positioning a product or a company in a consumer’s mind. It entails creating a strong differentiator for your company with which customers can easily relate to.The need for innovation arises from the fact that the world is changing so rapidly. Solutions and technologies tend to become obsolete and organizations have to keep pace with the changing needs of customers. In an industry as the one we operate in, brands strive to differentiate through ideas and achieve a thought leadership positioning. However, to get visibility in the eyes of our key targets and decision makers in a competitive business environment as ours amidst heavyweights of the tech world, the test of a brand’s power is the recognition and business leads our sales team generates basis peer recommendation and positive user experience.”

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Vishal Parekh, Marketing Director, Kingston Technology - India “Branding has evolved in the past two decades where it is not just about positioning the product or a brand.A brand used by a person defines his status and personality.

The branding and marketing strategy is also a reflection of the company’s culture and vision.

However there is one belief that I stay true to in every situation and that is to create your own path. I have learned to believe in myself and trust my instincts.

Sure there will be times when following your instincts might not give you a 100% success rate, but these moments will only help you learn and mature in a fast changing industry.

In my marketing strategies, I make an effort not to follow trends blindly. I’d much rather set the trends myself.However, if I had to pick a specific philosophy or ideology, it would be to honour relationships and trust.”

Ashok Jangra, Cluster Marketing Manager – India & SW Asia, Logitech “Branding is consistently delivering the promise on which the brand stands for and is the process/way to convey brand attributes to the consumer.

Managing Expectations on Delivering the Promise with consistent Message across all consumer connect points is Branding.

It has to yield into creating and cultivating the perception about the brand image which has to deliver in the form of intangible and tangible benefits.

Brand direction is the clear-cut roadmap which a brand has to take in the foreseeable future where brand management is fulfilling the brand promise and maintaining the brand hygiene on various parameters. Branding will be more on aspirations and benefit lead communication in 2014 and that is what is our philosophy.”

Rupa Roy, Head – Marketing, McAfee India and SAARC, McAfee part of Intel Security “McAfee is uniquely positioned as the strongest pure-play security technology brand with broadest solutions spectrum across multiple threat vectors. To deliver this vision, we are collaborated with the power of the Intel brand, which makes our customers even more confident when they purchase a McAfee product. For us, successful branding is all about establishing a long-term vision and crafting the company’s operations to meet that objective. Customer’s satisfaction sits at the heart of the McAfee mission.

Our optimized portfolio, industry-leading research and development, strong recognizable brand and continuing thought and market leadership have made us one of the largest dedicated security companies in the world.”

Shubhodip Pal, CMO, Micromax “Companies adopt either of the two strategies (product branding or corporate branding) depending upon their marketing orientation and many other factors. However both the strategies have their own strengths and weaknesses. Corporate branding helps to convey the vision of the organization while with product branding, an organization can have gamut of product portfolio which might be or might not be in resonance with the brand image of the company.Brand positioning is critical to reaching your goals and building a successful brand.The most important thing is to understand your target audience and then develop the brand positioning strategy. Consumers will choose your brand over the competition only if they relate strongly with your positioning.”

Manish Sharma, Managing Director, Panasonic India “For us at Panasonic, branding is not about getting your target market to choose you over the competition. Rather, it is about getting your prospects to see you as the only one that provides a solution to their problem.

For Panasonic, branding is to generate superior value not only for the customers but also for the employees and other stakeholders.

Marketing research shows that brands live in the memories of consumers, linked by emotional association. Consumers see brands as a way to define for themselves and convey to others their status, values and personality.

Thus, with our innate understanding of the company and the Indian market, we have catapulted the Panasonic brand to make it high on local flavour with a major youth connect, and a presence across India.”

Sunder Madakshira, VP – Marketing and Communications, SAP India “Branding is the most critical function for a corporate. Building a strong brand, preserving and evolving it to sustain over a period of time are the most critical corporate functions. The industry as a whole recognizes the criticality of sound brand management practices.

Branding of products will be challenging in 2014 with increased competition and costs and fragmented budget spends. However, digital marketing, as a branding method, will be more dominant than ever before. The increased use of digital marketing, higher investments with understanding customers, using 360-degree integrated marketing efforts, cocreation with partners and customers and increasing the customer bases are some strategies which we can see employed by companies.”

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Arati Naik, Chief Marketing Officer, Smartlink Network Systems Ltd “The brand Smartlink is already established very well in the channel today and is identified with trust, ethics and reliability. We would like to keep building our brand on these attributes that have helped us position it well in the industry. I feel brand direction should follow in the path of its vision and mission and is, in actuality, a part of the fundamental brand management itself.

Creating a coveted space in the digital world is the need of the hour.

However, traditional branding will always be an ongoing process for all to keep that connect with the consumer but with the growing space for online shopping and customers relying on social media and feedbacks or reviews which highly influence their buying patterns today, online branding and visibility will be bigger than ever before.”

Arati Bam, Marketing Head – The Attachmate Group, India “As per the books a brand is defined as the “name, term, design, symbol, or any other feature that identifies a product.

Brands define who you are and what is your essence as an organization. Today with the proliferation of Digital and social media it is critical that you have consistent and repeatable brand values as your entire community needs to have consistent tangible and intangible association and that is your Brand value. Today the industry is working in building strong communities using all available platforms. Customers today are looking at Best of breed solutions and this can be achieved only if you have the right ecosystem. I would summarize by saying that a good product is the default but building strong communities will give your brand the competitive advantage.”

Suchita Vishnoi, Head – Marketing (India & SAARC), TrendMicro “Branding is essentially the means by which you drive your business into the public consciousness. While the world of business has changed by leaps and bounds, exploring brand marketing concepts is a great way to calibrate your business model and practices. Consumers and their preferences are evolving rapidly and so has the superiority aspect for numerous brands.

A brand direction is necessarily the vision and mission of the brand – where it aspires to be. I personally feel that it is the age of customer experience and brands would be driven by today’s economy driven by experience. All the branding initiatives will be driven around delivering the ultimate and unique experiences to the customers.”

Khwaja Saifuddin, Sr. Director of Sales for Middle East, Africa & South Asia, WD “The concept of branding perforates beyond the realm of positioning in a consumer’s mind.

It is not only related to the recall value of a brand but also the perception a consumer has about it and how easily he identifies a brand in a market that is extremely cluttered. It is extremely important for every player in the market to have differentiators that set them apart from each other in the eyes of consumers. How a brand is positioned goes a long way in determining its fate in the industry. At WD, for instance, we strive for excellence in innovation and service and ensure that our consumers’ experience is consistent through our range of products, partners and customer care. This has helped us create a space where our consumers identify WD with these attributes.”

Vivek Chandel, Executive Director, Marketing, Xerox India “Branding is about developing a promise, communicating that promise and then living up to deliver that promise. It could be about a product, a service, a company, a person, an event or just about anything. When you develop a strong brand, you are essentially developing a strong set of beliefs about the brand among its consumers or customers.

When I say customers, I am saying so because the branding goes much more beyond the consumers today. It touches the employees, the investors, the channel partners, the regulatory bodies & government and the society at large – essentially the brand touches the complete eco-system in which it exists even though the relative importance may vary depending on the brand.”

Amit Saxena, Director – Marketing, ZTE India “According to me, the essence of branding is to make a promise to the customers and then deliver on it. We are innovating and offering the technology which works best for customers’ needs through ground-breaking products, services and end-to-end solutions. We want our offerings to reach directly to the customer’s heart. I give complete freedom to my team to come out with innovative ideas and also the liberty to execute them creatively to bring these ideas to reality. At ZTE, we have a healthy practice to inspire and motivate the employees across spectrum, including research, product category and marketing to live up to the brand ZTE. Hence, when our offerings in the form of smartphones, data cards and other devices reach the market, we ensure that we offer what is close to the end-consumer’s heart.”

Brand Book 2014

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Government Bodies / Authorities The growth of Information Communication Technology (ICT) industry has been undoubtedly stellar in the history. Historically no other industry in India has come close to IT industry when it comes to rapid growth. Apart, from the significant events in the IT and Telecom sector that took place in 2013 notwithstanding the not-so-good state of economy, the country is heading for another exciting year (2014).

Behind this spectacular growth and development of the Indian ICT lies the thrust given by the Government bodies over the period of time with go green concept .

IT has the potential to bring about Simple, Moral, Accountable, Responsive and Transport (SMART) governance that works better, costs less and is capable of fulfilling the citizen’s need as never before. The various sectors of industry are represented by the Government bodies that are responsible for the development of standards( International and Indian Standards) of the industry.

One of the contributory factors for the growth of IT in India, which boasts second largest technically qualified manpower in the world, is the role of the Government which has also suitably chipped in with reducing import duties on software and hardware products to encourage growth of the IT industry. This is the reason that India’s internet bandwidth and costs are comparable with the best in the world. Several state governments have gone extra mile and set up dedicated IT parks for the smooth functioning of participating companies in these IT parks.

With a view to give a boost to the Internet penetration in the country, Indian government has rolled out an internet connections and one Wi-Fi hotspot in each of the 2.5 lakh gram panchayats spread across the country. The project to complete by March 2016, will ride on the National Optical Fiber Networks (NOFN). This will create a potential to transform many aspects of our lives including video, data, internet, telephone services in areas such as education, business, entertainment, environment, health households and e-governance services. These services will be offered by TSPs/ISPs. Consequently, there will be transparency in functioning and reduction in the procedural and postal delays involved in present system. This will help create a situation where the common man will be provided with good governance with minimum red tape and zero corruption.

Department of Telecommunications (DoT) Shri M.F.Farooqui (Secretary) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in Ministry of Communications and IT Shri R. S. Sharma (Secretary- IT) Electronical Niketan CGO Complex Lodhi Road, New Delhi - 110 002 Tel: 011 - +91-11-24364041(Office), Fax: 011 - +91-11-24363134 www.mit.gov.in Ministry of Information and Broadcasting Manish Tewari (Minister) ‘A’ Wing Shastri Bhavan Dr. Rajendra Prasad Road Tel: 011 - 23384782 Fax: 011 - 23384286 www.inb.nic.in Telecom Commission Shri M.F.Farooqui (Chairman) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in www.mybrandbook.co.in

Telecom Engineering Centre A.K. Mittal (Sr. DDG) Gate No. 5 Khurshid Lal Bhavan Janpath, New Delhi - 110 001 Tel: 011 - 23320252 Fax: 011 - 23326029 www.tec.gov.in Universal Service Obligation Fund Sh. N. Ravi Shanker (Head of USOF Administration) Sanchar Bhavan 20 Ashoka Road,New Delhi - 110 001 Tel: 011 – 23372144 Fax: 011 - 23372150 www.usof.gov.in Wireless Planning and Coordination Wing Shri R.J.S. Kushvaha (Wireless Adviser) WPC Wing Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011- 23755420 Fax: 011 - 23372310 www.wpc.dot.gov.in Telecom Regulatory Authority of India Dr. Rahul Khullar (Chairman) (TRAI) Mahanagar Doorsanchar Bhawan (Next to ZHC) Jawaharlal Nehru Marg Old Minto Road New Delhi - 110 002

Tel: 011 - 23236308 Fax: 011 - 23213294 www.trai.gov.in Telecom Disputes Settlement and Appellate Tribunal Kuldip Singh (Member) Room No. 482 & Room No. 478 (4th Floor) Hotel Samrat Chanakyapuri Kautilya Marg New Delhi - 110 021 Tel: 011 - 24102563 Fax: 011 - 24105171 www.tdsat.nic.in Associated Chambers of Commerce and Industry of India Raj kumar Dhoot (President) ASSOCHAM Corporate. Office 1 Community Centre Zamrudpur Kailash Colony New Delhi - 110 048 Tel: 011 - 46550555 Fax: 011 - 46536481 www.assocham.org Confederation of Indian Industry (CII) S. Gopalakrishnan (President) The Mantosh Sondhi Centre 23 Institutional Area Lodi Road New Delhi - 110 003 Tel: 011 - 24629994 Fax: 011 - 24626149 www.cii.in Brand Book 2014

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Federation of Indian Chambers of Commerce and Industry Ms. Naina Lal Kidwai President (FICCI) Federation House Tansen Marg, New Delhi - 110 001 Tel: 011 - 23738760 Fax: 011 - 23320714 www.ficci.com Manufacturers’ Association for IT Mr Anwar Shipurwala Executive Director (MAIT) 4th Floor,PHD House Opp. Asian Games Village New Delhi - 110 016 Tel: 011 - 26855487 Fax: 011 - 26851321 www.mait.com NASSCOM Mr. Krishnakumar Natarajan (Chairman) International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi - 110 001 Tel: 011- 23010199 Fax: 011- 23015452 www.nasscom.org Association of Competitive Telecom Operators Naveen Tandon (President) 601, Nirmal Tower 26 Barakhamba Road Connaught Place, New Delhi - 110 001 Tel: 011 - 43565353 Fax: 011 - 43515353 www.acto.in Association of Unified Telecom Service Providers of India C S Rao (President) B - 601, Gauri Sadan.5 Hailey Road New Delhi - 110 001 Tel: 011 - 23358585 Fax: 011 - 23327397 www.auspi.in CDMA Development Group B V Raman (Country Head) B- 49, Defence Colony New Delhi - 110 024 Tel: 011 - 46590166 Fax: 011 - 24339899 www.cdg.org Cellular Operators’ Association of India Himanshu Kapania (Chairperson) 14 Bhai Veer Singh Marg New Delhi - 110 001 Tel: 011 - 23349275 Fax: 011 - 23349276 www.coai.in Communications, Multimedia and Infrastructure Association of India N K Goel (President) C - 73

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DDA Golf View Apartments, Saket New Delhi - 110 017 Tel: 91 - 9811129879 www.cmai.asia Internet and Mobile Association of India Dr. Subho Ray (President) 406, Ready Money Terrace 167, Dr Annie Basant Road Mumbai - 400018, Maharashtra Tel: 022 - 24954574 Fax: 022 - 24935945 www.iamai.in Internet Service Providers Association of India Rajesh Chharia (President) 612 - A, Chiranjiv Tower, 43 Nehru Place New Delhi - 110 019 Tel: 011 - 26424001 Fax: 011 - 41608472 www.ispai.in WiMAX Forum Mohammad Shakouri (Chairman) No. 500, 13 Main 21st Cross, BSK II Stage Bengaluru - 560070, Karnataka Tel: 080 - 26711647 www.wimaxforum.org Centre for Development of Telematics (C-DOT) Mr. Vipin Tyagi, Director C-DOT Campus Mehrauli, New Delhi - 110 030 Tel: 011 - 2659 8724 Fax: 011 – 26598490 www.cdot.co.in National Informatics Centre (NIC) Mr. M Moni Director General Department of Electronics and IT Ministry of Communications and IT A-Block, CGO Complex, Lodhi Road New Delhi - 110003 Tel: 011 - 24361504 Fax: 011 -24364873 www.nic.in Power Grid Corporation of India Limited (PGCIL) Shri R.N. Nayak (Chairman & MD) Saudamini, Plot No.2, Sector 29, Near IFFCO Chowk, Gurgaon (Haryana) - 122001 Tel: 0124 - 2571700 Fax: 0124 - 2571760 www.powergridindia.com RailTel Corporation of India Limited (RailTel) Shri R.K .Bahuguna (Chairman & MD) Plot No. 143, Industrial Area, Opp Gold Suke Mall, Sctor-44, Gurgaon - 122003 Phone: +91-124-2714000

Fax: +91-124-4236084 www.railtelindia.com National Institute of Smart Government (NISG) Mr. Sanjiv Mital (CEO) Mahanagar Door Sanchar Sadan, 9, CGO Complex, Residential Complex, 1st floor New Delhi-110003 Tel: 011-24321445 Fax: 011-24321444 www.nisg.org Indian Industries Association (An apex body of Micro, Small & Medium Enterprises) Shri. Jugal Kishore (President) IIA Bhawan, Vibhuti Khand Phase II, Gomti Nagar, Lucknow - 226010 Tel: 0522-2720090/3248178 Fax: 0522- 2720097 www.iiaonline.in Software Technology Parks of India (STPI) Dr. Omkar Rai (Director General) 6, C.G.O.Complex, Lodhi Road.

New Delhi - 110 003 Tel: 011 - 24306600 Fax: 011 - 24364515 www.stpi.in Directorate General of Supplies and Disposal Shri J. K. Dadoo, IAS Director General Jeevan Tara Building, 5 - Parliament Street, New Delhi- 110 001 Tel No: 011- 23361008 FAX No: 011- 2334 0497 www.dgsnd.gov.in Bureau Of Energy Efficiency Dr. Ajay Mathur Director General 4th Floor, SEWA Bhawan R. K.Puram, New Delhi - 110 066 (INDIA) Tel : 011- 26179699 Fax: 011- 26178352 www.beeindia.in Bureau of Indian Standards Shri.Sunil Soni, (IAS) Director General Manak Bhavan, 9 Bahadur Shah Zafar Marg, New Delhi 110 002, India Tel : 011- 23230131 Fax : +91 11 23234062 www.bis.org.in

Bharat Broadband Network Limited Shri N. Ravi Shanker (CMD) Room No-312, 3rd Floor, C-DOT Campus, Mandigoan Road, www.mybrandbook.co.in

Chhattarpur, New Delhi -1100 30 Tel: 011-2680777 Fax : 011-26809777 www.bbnl.nic.in National Internet Exchange of India Dr. Govind Designation- CEO Flat no. 6B, Uppals M6 Plaza, 6 Jasola District Centre, New Delhi-110025 Phone: +91-11-30614624/25 Fax: +91-11-30614629 http://nixi.in/ C-DAC Prof. Rajat Moona (Director General) Anusandhan Bhawan, C-56/1, Sector-62, Noida - 201307 Uttar Pradesh (India) Phones: +91-120-3063311-13 Fax: +91-120-3063317 http://cdac.in

ICERT Dr. Gulshan Rai Director General Department of Electronics and Information Technology(DeitY) Ministry of Communications & Information Technology Government of India Electronics Niketan 6, CGO Complex, Lodhi Road, New Delhi - 110 003 India Tel : 011-24368572 Website : http://www.cert-in.org.in/ National Informatics Center Services Inc. (NICSI) Mr. Shri Rajesh Bahadur Managing Director 6th Floor, Hall No. 2&3, NBCC Tower, 15 Bhikaji Cama Place, New Delhi – 110066 Tel.: +91-11-26105054 Fax: +91-11-26105212 Website: http://www.nicsi.com Telecommunications Consultants India Limited (TCIL) Shri.Vimal Wakhlu Chairman & Managing Director TCIL Bhawan, Greater Kailash - I New Delhi - 110 048.

India.

Ph : +91-11-26202020 Fax : +91-11-26242266 E-mail: tcil@tcil-india.com Standardisation Testing and Quality Certification Directorate(STQC) Shri N. E. Prasad Director General Electronics Niketan, 6 CGO Complex, New Delhi - 110 003, INDIA, Tel. : +91-11-24363089 Website:http://www.stqc.gov.in Media Lab Asia Dr. G.V. Ramaraju www.mybrandbook.co.in

Managing Director & CEO, Media Lab Asia 708-723, 7th Floor, Devika Tower, 6 Nehru Place, New Delhi – 110019, India Tel. : 011-26443266 www.medialabasia.in Education and Research Network(ERNET) Dr. Neena Pahuja Director General ERNET India, 10th Floor Jeevan Prakesh Building, 25, K.G. Marg, New Delhi 110001 Phone : 011-23753984 Fax:011-23753985 www.eis.ernet.in

Other Responsible Nodal agencies at the State level Andhra Pradesh Andhra Pradesh Technology Services Limited (APTSL) Phone:+9140-23220305 Arunachal Pradesh Arunachal Pradesh State Council for Science and Technology Phone:0360-2213112 Assam Assam Electronics Development Corporation Ltd (AMTRON), Assam Phone:0361-2724204/222 Bihar Bihar State Electronics Development Corporations Ltd (BSEDC) Phone:0612 - 2281856 Chandigarh Society for Promotion of IT in Chandigarh (SPIC) Phone:0172-2744235 Chattisgarh Chattisgarh Infotech Promotion Society (ChiPS) Phone:0771-4066277 Goa Goa Electronics Ltd. (GEL) Phone:0832-2437248 Gujarat Gujarat Informatics Limited Phone: 079-23256022 Haryana Haryana State Electronics Development Corporation Ltd (HARTRON) Phone:0172-2740009 Himachal Pradesh Himachal Pradesh Society for Promotion of IT & E-Governance (SITEG) Phone:+91-177-2628914

Jammu and Kashmir Jammu and Kashmir e-Governance Agency (JaKeGA) Phone:0191-2544636 Jharkhand Jharkhand Agency for Promotion of Information Technology (JAP-IT) Phone:0651-2400240 Karnataka Centre for e-Governance (CEG) Phone:080 - 22373840 Kerala Kerala State Electronics Development Corporation Limited (KELTRON) Phone:0471 - 2724444 Madhya Pradesh Madhya Pradesh State Electronics Development Corporations (MPSEDC) Phone:755 2518586 Maharashtra SETU Maharashtra (State Level Apex SETU Society of Government of Maharashtra) Phone:022 - 22026534 Orissa Orissa Computer Application Centre (OCAC) Phone:0674-2567280 Puducherry Puducherry e-governance society (PeGS) Phone:0413-2334144 Punjab Punjab Information and Communication Technology Corporation Limited (Punjab Infotech) Phone:0172-5256400 Rajasthan Rajasthan State Agency for Computer Services (RajCOMP) Phone:141-5103902 Tamil Nadu Electronics Corporation of Tamil Nadu Ltd (ELCOT) Phone:+91-44-25670783, Uttar Pradesh Uttar Pradesh Development Systems Corporation Ltd. (UPDESCO) Phone:0522-2304703 Uttarakhand Information Technology Development Agency (ITDA) PHONE: 0135- 2708122 West Bengal West Bengal Industry Development Corporation Ltd. (WEBEL) Phone : 033- 2357 1704 Brand Book 2014

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