CHANNEL LEADERSHIP SURVEY 2014
Channel Leadership Survey 2014
In today’s marketplace, there is no denying that the technology companies are on a fast-track and sell most of the technologies with the help of Channel. Even those who were averse to the idea of doing business with the channel are o e o iled to adopi g the Cha el oute. Ho e e , Cha el la ds ape has u de go e a sea- ha ge o e a pe iod of i e. Toda ’s ha el e i o e t is ha a te ized spe ializaio . As a i elie e i the pi otal ole that ha el pla s, VARINDIA has ee e po e i g the ha el th ough u de s o i g the eed of thei elaio ship ith the e do s. It has, i the past, de o st ated this st o g elief f o i e to i e taki g e , i o ai e i iiai es ea t to help the ha el o u it . VARINDIA as the uli ate oi e of the I dia VAR f ate it i the ou t has o e agai set the to e fo the e t le el of e gage e t ith the Cha el the e do s o du i g the Cha el Leade ship su e . VARINDIA’s su e ethod is uilt o a u i ue o i aio of spe ialist i dust k o ledge a d i -house esea h e e tl o du ted o ou e site . a i dia. o . This app oa h e a les us to a hie e ou goal of uildi g a a ket o se sus ie of dife e t atego . We ha e e ei ed a o e hel i g espo se to ou su e a d o e tha 7, pe so s had pa i ipated i the su e i all the atego ies. The e do ith the highest o e all a e age ai g i ea h atego as a ed the Cha el Leade .
Smartphones The Indian mobile phone market which is primarily driven by smartphones category is up for a transformation. The country is now the quickest-expanding smartphone market globally and the thirdlargest market after China and the United States. Sales in the country rose by 84 per cent in the quarter to June as users traded up from basic handsets to more sophisticated models. Local and foreign companies alike are sacriicing proit margins to build market share in India. Smartphone sales in India are expected to reach 80.57 million units by the end of this year. Also, the sales would continue to grow at a CAGR of about 40% over the next ive years.
Focussed Key Partners System Integrators
Distributors
Resellers
VARs
Solution Partners
Others
13% 12%
What is new? • Mozilla s the latest entry into India's cheap smartphone market by recently partnering with Intex and Spice • Android continues to lead over all other operating systems in the worldwide sale of smartphones
14%
18% 19%
24%
Key Vendors Blackberry, Nokia, HTC, Samsung, Karbonn, Micromax and Lava
Enterprise Mobility Enterprise Mobility is an emerging discipline within the enterprise over the past few years. In today’s mobile world, as more workers continue to use smart devices and tablet computing devices as well as accessing cloud services, to conduct their business on a day-to-day basis, enterprise mobility has become all the more important. Enterprise mobility refers to this shift in business practices, where more employees work outside the oice and must access secure corporate data to conduct daily tasks. The usage of this technology is not constrained to tech industry but also to other verticals. Today with enterprise mobility, it has become easier for employees to work outside the oice as they can access secure corporate data to conduct daily tasks.
Focussed Key Partners System Integrators
Distributors
VADs
VARs
Solution Partners
IT Consultants
What is new? • Enterprise mobility market is expected to touch $1.8 billion by 2017 as more and more irms are turning towards mobility apps • The potential is marred by inhibitors such as security and data breach, integration issues, regulatory compliance and high cost
Key Vendors HP, Dell, Microsoft, VMware, EMC
64
September 2014
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12% 25% 13% 10%
15% 25%