Best CMOs of the IT Industry

BEST CMOs OF INDIA

Mobile Telecom Industry undergoing a big Transformation Anupam Vasudev, CMO – Aircel “Digitisation will be the driving force in transforming businesses and the telecom companies will play signiicant role in fast tracking India towards digitization. India’s mobile telecom industry is one of the most robust industries in the country and has done worked wonders in just over two decades of its existence.

The key trends that are expected areas where the mobile telecom industry has made its impact as a key enabler in economic and social development are M-commerce, M-education and M-health.

For an inclusive growth, it is important to create content locally since a signiicant part of the population resides in rural India. And to connect rural India, we need a 360 degree approach that involves improving hardware, broadband penetration, creating locally relevant content and improving digital learning skills. Creating local content is the only way to enhance the digital skill of the rural population. The key to a successful Digital India is an effective Digital Rural India.

Technology has enabled consumers to avail a host of convenient service from a platform of their choice and also in their preferred time. It has not only helped telecom companies to provide eficient service but also cut down cost. The role of Customer Services is not restricted to solve customer problems, but also drive and strengthen the brand proposition.

For Aircel, the key achievements have been to deliver a seamless data network coupled with valuefor-money data products. Riding on the back of some innovative value-for-money and industry irst data products, Aircel has witnessed a signiicant rise in its data revenues. Our unmatched offerings helped Aircel record 60 % data revenue growth and 65% consumption growth in 2015. In addition, we witnessed 104% growth in 3G revenues and 167% growth in 3G users last year.

Our products are designed at not only fuelling the internet consumption but also bring more and more irst time users to the 3G platform.

First we created innovative products like Pocket Internet to give our customers the taste of mobile internet and then graduated them to highspeed mobile internet with a series of industry-irst innovations like 3G at Rs.9, 1Gb for All, paper data recharges on e-commerce website.

These initiatives not only sparked internet adoption among the youngsters but also worked wonders to drive revenue.

Since its inception, Aircel has remained consistent on ‘innovation’ and ‘affordability’. Today, Aircel is the fourth largest GSM operator in the country. We are a challenger band and have been credited with pioneering some value-for-money and industry-irst products. We have always believed in ‘doing a little extra’ for the customers and our data plans are tailored accordingly. Our message to the new age data-thirsty customer is plain and simple – ‘Be online with Aircel’.

Printing Industry Evolving to Reach new Heights Balaji Rajagopala , E e ui e Dire tor-Te h olog a d Cha Busi ess - Xero I dia

els, I ter aio al

“India is slowly but surely transforming into a ‘digital’ economy with the government’s ‘Digital India’ initiative. With emphasis right from the top and a structured approach to digitally empower each and every citizen of the country, digitization is touching each aspect of our lives - across governance, utility services, transportation, education, healthcare and banking.

The two big trends that we are expecting due to increased focus on digitization include Adoption and growth of technologies like Cloud, Mobility, Analytics and Collaboration tools to stay relevant and organizations taking the paperless path.

Today, the printing industry is evolving and customers are demanding newer features which simplify processes for them. Xerox not only tries to address these demands, but also has the capability to go beyond and offer customers products backed by our solutions. Xerox is one of the few companies that has been at the centre of innovation and has launched several game changing and industry first products.

As a company, Xerox operates on an indirect business model when it comes to the printing business. Therefore, our channel partners are very important. We have over 150+ partners who are well distributed throughout the country and have put in concerted efforts in strengthening the channel partner ecosystem. We have a strong team and constantly work with one another to ensure wider reach and customer satisfaction. We have brought in several changes to ensure a smoother running of the business and increase efficiency. While letting go of certain programs, we have introduced new ones which carried potential to add further value to our internal and extended teams.

As part of our channel partner strategy, we clearly look at various engagements and involvements with our partners. Xerox has rolled out “Expand Partner Meet” that takes place every year in the month of December to frame channel policies. The whole purpose of this partner meet is to involve partners in the strategy discussions to understand and address customers’ needs better as well as to discuss schemes, programs etc. for the next year.

We have brought in several new training programs to equip our partners and give them the knowledge necessary to win in the marketplace. Xerox has introduced smart pricing structure to drive growth and increase sales. All of our products, multi-functional devices and digital presses, which were launched last year have received good feedback from across the ecosystem - be it from customers, partners or print providers. We also launched multiple products with standout features to help customers concentrate on "Real Business" and automate workflow processes.

The technology business at Xerox has done significantly well in the past two years. Given our growth and increased coverage in the market, we believe our strategies and plans worked and in FY16, we are in the process of further increasing our market presence and strengthen our products and solutions offerings. In FY15, the technology business grew profitably and we are maintaining momentum

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BEST CMOs OF INDIA

Digitization a big parameter for Business growth of companies He e du Si ha, Busi ess Head, B B - LG Ele tro i s I dia

“Today, all businesses are required to be agile and react promptly to changes in the business environment and to customer behaviour. If one pays close attention, it is very evident that digitization has become a signiicant asset for many companies’ quest for growth. Executives consider that strategic intent behind their digital programs is either to build competitive advantage in an existing business or to create new business and tap new proits.

The highlight is that digitization is of strategic importance to many company leaders.

As a major emerging market and one of the fastest growing economies in the world, India’s initiative to Digitalize has somehow brought down the barrier that the rigid government processes has created in past. PM Narendra Modi’s initiative to Digitalize India is to transform India on a scale that would touch lives of those living in farthest corner of the country and will also bring a change in the way India live and work.

Most of the organizations are having only basic grasp on the value Digital can create. To reap the rewards at digital scale, organisations need to understand better what they can reap from digital initiatives. LG Business Solutions Team not only understood but was working towards solutions for this Digitalization era that is going to transform Indian Industries. Our division is not only working in accordance to global consumption patterns but has paid attention to the pace at which local Indian market is adapting with the international trends. Whether its application solutions for Corporate ofice, hospitality industries or local SMBs. LG offers most versatile assortment of Displays and the offerings blend well with the growing requirements of various verticals like government, education, retail, corporate, BFSI, etc. Our aspiration is developing technologically advanced Seamless Display devices and building more effective user friendly solutions around these products that encourage acquisition of end customers in different verticals. We provide complete solutions to our customers along with some of our partners, this helps us in maintaining competitive parity and drive growth in near future.

2016 has been a year where we have showcased our technological advancement over our competition at its best. LG’s share in Digital Signage Display market has grown at a fast pace and that is evident from its current position as Market leader in Digital Signage Display

Digital Surveillance taking the Market by a Storm Sudhi dra Holla, Cou tr Ma ager, I dia & SAARC - A is Co

u i aio s

“As India is on a fast track to digitization and cities increase both in terms of size and industry, the need to secure a city becomes more important. As urbanization continues, it becomes more dificult for the government, security agencies and organisations to balance security with the needs of its citizens. The Indian video surveillance industry has been largely dominated by analog installations CCTV (closed-circuit television). Though there is a paradigm shift – as network connectivity becomes prevalent, one can no longer ignore the clear beneits of digital surveillance. The IP based surveillance market in India is approximately valued at USD 119.2 million (according to IHS technology report).

An increased security concern and threat to national security in recent times have led to an increased level of security consciousness.

Axis Communications sees tremendous potential in India as a market for security solutions where security is growing as a key concern. Also, there is a greater need for high-end security solutions due to the increased threat perception to national security in recent times. Currently, there are very few players in the organized surveillance sector in India and they are hampered by the absence of a consistent go-to-market mechanism.

Axis launched the world’s irst network camera in 1996 and today, the company continues to lead the market and drive the current shift in technology. We have a worldwide presence in more than 40 countries. We have the technology and open standard products available which allow for converged applications across various components - we can now integrate ire alarm systems, intelligent building management systems and access control systems over a common IP platform managed by a single application at the backend. Such integrated systems help in faster recovery of the cost of the installations and lowering the total cost of ownership (TCO). Axis strives to continuously enhance its products by investing continuously in research and development activities. Its open standards ensure compatibility with more than 600 application partners and its products are integrated across 77 locations by more than 15000 partners across the globe. Having developed such a thriving ecosystem and being a focused company helps us deliver the best-in-class solutions in network video.

We at Axis Communications believe that people are our biggest backbone. People can make a phenomenal difference if you can tap into them. We have continuous training and evaluation programmes and various growth opportunities for the growth and performance of our employees.

We believe in solutions that innovate for a smarter, safer and more secure world and innovation has been central to everything we do. We consider it to be one of our key strengths and our award winning technologies and cameras are suited to provide solution by industry and by

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A New Era of PC Graphics is on the Rise Vi a Si ha, Head of Sales – I dia, Dire tor – Co Asia Pa ii -Japa APJ Mega Regio

er ial Busi ess - AMD

“Waves of digital transformation have taken the nation by a storm. Businesses as well as individuals are increasingly adopting modern technologies and tools to stay ahead of the curve. For more than 46 years, AMD has driven innovation in high-performance computing, graphics and visualization technologies - the building blocks for gaming, immersive platforms, and the datacenter. Our history is marked by the commitment to innovation that is truly useful to our customers. We will continue to walk steadily on the path, capitalizing on the transformation and making innovative and affordable technologies available.

But AMD is more than just a PC chip company. We are in the midst of a multi-year strategy that sharpens our focus on proitable growth by gaining proitable share across multiple markets. We currently dominate the console market with AMD chips in the Sony PlayStation 4, Xbox One and Nintendo Wii U. Microsoft has announced two new game consoles to its Xbox family (Xbox One S is available now, and Project Scorpio is set for holiday 2017), both featuring AMD’s high-performance semi-custom SoCs that support revolutionary new technologies like HDR, 4K, and VR to enable the next generation of immersive gaming experiences. And last week Sony announced that AMD SoCs will be used for the new PlayStation 4 and PlayStation 4 Pro consoles).

With virtual reality (VR) and augmented reality (AR), PC graphics performance is at a major inlection point, poised for explosive growth. We entered 2016 with our strongest multi-generational product roadmap in more than a decade, intended to re-establish AMD as a high-performance design leader. AMD’s Radeon Technologies Group (RTG) will bring unmatched focus and dedication to improving the PC experience for both content creators and consumers. Our Polaris architecture-based GPUs combine signiicant architectural enhancements and 14nm FinFET manufacturing technology to deliver up to 1.9x the performance-per-watt of our GPU offerings from only two years ago and are optimized for the new low-overhead APIs, 4K gaming, and AR/VR experiences.

At AMD, we collaborate with global OEMs, component manufacturers, distributors, resellers and leading software providers to ensure our customers achieve their objectives with AMD products and technology. We work with companies, collaborate with component manufacturers, OEMs and leading software development companies across the world and have a global network of AMD resellers ensuring the availability of our technology. We have a multi-year strategy that sharpens our focus on proitable growth by gaining proitable share across multiple markets.

India is very important to AMD – both as a consumer base for our products and as a centre for much of our R&D work. With the

Advances in Technology giving rise to diferent usage patterns P. Krish aku ar, i e preside t, Co su er & S all Busi ess - Dell I dia “While technology continues to evolve, the direction it evolves in is no longer being driven by pure innovation, but by consumers themselves. With new advances in consumer technology such as mobile phones, convertible PCs, wearables and virtual reality available to choose from, we see technology users acquiring an understanding of how different devices cater to unique usage patterns. Users are also increasingly demanding sleeker form factors, and more intuitive technology.

For India to become a digital economy, it will need to strengthen its foundation. We also applaud the government's focus on electronic manufacturing and appreciate policy measures taken under 'Make in India'. But for this to happen, it is imperative to develop a local component manufacturing ecosystem that will help reduce the cost of technology on devices like desktops and notebooks and also provide necessary export incentives with a vision to make India a global hub for electronic manufacturing. Such measures will help India become a competitive destination for manufacturing and attract local component manufacturing, thereby bringing in more investments, generating employment, rationalizing trade imbalance and increasing revenue for the government.

Dell is working towards making technology more intuitive. As technology solutions become increasingly complex, we aim to make the interface for technology, simpler to use. Innovation in form factors and usage speciic features and accessories, are a result of the effort to cater to a multitude of unique consumer needs. With the vision of becoming the ‘Brand of Choice’ in not only Tier 1 and Tier 2 markets but also in Tier 4 and 5 markets, our Dell Exclusive Stores (DES) give our customers the opportunity to interact with the brand and get a irst-hand experience with our consumer products.

Dell as a brand is continuously driving efforts to be seen as a trusted partner. We strongly believe that our customers are our true brand ambassadors. We are seeing that in Tier 3 to Tier 5 cities and towns, the number for irst-time buyers of technology is growing.

These consumers are looking for a brand that will help them in their maiden technological journey. Another best practice is our policy of listening and responding to our customers. We currently have an on-site service footprint in 30,000 pin codes across the country.

We recently launched a new pan India initiative in June 2016 called ‘Dell Aarambh’ with the objective of increasing PC access and adoption. The year-long project aims to reach 1 million students and 1,00,000 teachers across 5,000 schools; and 2,00,000 parents in 75 cities across the country. In a larger context, PC adoption can enable the nurturing of digital citizens who will serve as the building

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BEST CMOs OF INDIA

Flash Memory – the next Big Thing happening in the Storage Market Vishal Parekh, Markei g Dire tor, Ki gsto Te h olog – I dia “With the country getting active on the global trading platform, we expect the year 2017 to offer more growth opportunities. We have strong plans to cater to the broader customer base, with several newer products in 2017 to add value to our users. In terms of trends, Kingston, being the key player in the DDR4 consumer market, shall continue to grasp more attention when it comes to both, quality and affordability. Flash memory market is also blooming especially with the advent of SSDs, which is a hot market right now. We expect to see a much high adoption over the forecast period. Another worthy mention is about the expected boom in eSports and Gaming market, where performance matters. We have empowered our partners to achieve a higher potential reach and improve customer relations.

Firstly, with the ongoing national campaigns for digitization, India has made a place for itself on the global trade map. We, being the global leaders, understand the speciic tech needs of a growing economy and are working with our channel partners to make a difference. We believe in provide the best experience to our customers without any compromise on quality. As of now, Kingston’s vast resources are adequately satisfying the needs in the country and with our expertise in memory & lash markets, we are well equipped to help businesses grow with better systems.

Kingston is ranked as the #1 independent memory module manufacturer in the world with almost 60% market share globally, and we have similar plans for India. Throughout our journey here, we have been focused on nurturing relations with our channel partners and we are committed to do so going forth. With their help, we intend to launch more high quality memory products and will also offer exceptional after-sales service. We are very conident of establishing a stronger foothold in building brand awareness in India.”

Kingston believes in giving an all-round user experience including quality products and quality after sales service. We have recently appointed RPTech Care Center as our National service partner for faster query redressals. Kingston has always been open not only to constructive ideas from the channel partners, users, media and industry, but also to discussions that can help us improve in all aspects, including customer service. It is a fact that though we are the No.1 memory brand in the world, we are constantly evolving to position & adapt to newer customer needs and speciic requirements.”

Growth of Data facilitating the demand for NAS Ki

Na ar, Se ior Markei g Ma ager, I dia & South Asia - WD

“Given the increasing adoption of handheld devices and the consumers’ demand to create, save, and access huge amount of data on the go, personal cloud category of Network Attached Storage (NAS) may see high growth and adoption in the future. Furthermore, initiatives like Digital India and Smart Cities have brought to the forefront an array of concerns, including the need for a robust security infrastructure. Therefore, the need for highly specialized surveillance drives is extremely important to ensure that the data captured can be stored, analyzed and monitored easily.

WD is a brand of Western Digital Corporation (“Western Digital”). At Western Digital, we endeavour to provide state-of-the-art value-added solutions to our customers through our widespread distributors’ network across over 50 locations and 100 warranty service drop points. To enhance customer experience, WD hard drives are classiied into ‘easy to recognize’ colors that give customers the power to choose the right product for their varied needs. We also work constantly with our channel partners educating and training them on our latest and upcoming technologies to delight our customers. WD is committed to foster innovation by engaging with early adopters to create next generation products for emerging markets.

Western Digital focuses on driving reinvention and innovation. We also believe strongly in the modern business mantra around customercentricity. Keeping that in mind, WD has classiied the storage into ‘easy to recognize’ colors that give customers the power to choose the right product for their needs because every drive has a purpose.

At WD, we understand the evolving landscape of a highly competitive digital storage market. Our major achievement for 2015-16 is comprehensive alliances in technology of ilm making using WD products. Production houses including Red Chillies have utilized our technology expertise by storing and managing content on WD drives. This association demonstrates their team’s trust in our solutions.

Western Digital supported the making of the movies, “Happy New Year” and “Dilwale,” by providing storage technology on which both the productions were stored and edited. As important it was to seal the association, it was equally important to market it well. The well-planned 360-degree marketing campaign was a successful amalgamation of channel, consumer, social media, PR, case studies, interviews, and eventsrelated activities and generated a signiicant social media reach and articles across major publications. Western Digital’s business in India has witnessed a positive response in the past 6 years.

WD aims to reach out to maximum consumers in India with its wide range products that are specially designed keeping the users’ requirements in mind. In terms of market share, our products, relationships and strategies have earned us substantial growth in the market and

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Digital will be the new Mantra Parag A al erkar, Dire tor-Markei g - NetApp I dia & SAARC

“India ranks 155th amongst 230 countries in terms of mobile and broadband connectivity. This does not do justice to the aspirations that the government, citizens and enterprises have. The planned and inevitable thrust on digitization will see this change; Reliance Jio is bravely attempting to get this accelerated.

Digital technologies have a huge reach, just look at the pace of adoption to reach a 100 million users: • It took the phone 75 years • It took the mobile phone 16 years • It took Facebook 4 years, 6 months • It took WhatsApp 3 years, 4 months • And Pokémon Go may have reached 100M in 1 month I would state that Digital “Darwinism” will be the new mantra everywhere including India. Those who are on the right side of digitization and can keep pace will survive, the rest will perish. This will not only impact B2B, B2C but G2C as well - Government to Citizens. I foresee that “EaaS” – Everything –as-a- Service” will be the eventual consequence triggered by digitization.

The need for speed of implementation is critical and those with the best ideas, technology and scale should be welcomed. Having said that, we are seeing the GOI itself developing their own tech vision and on boarding local organizations and talent to drive their mission forward, which is also welcome.

Eventually the world and India is an open market, and competition often brings out the best from domestic players.

We as an organization are also transforming internally and externally in this highly demanding and competitive market. For instance, the frequency and intensity of our insight gathering process through traditional methods has multiplied in the last two years. Social Media listening is a key part of our two engagements with current and future customers. There is tremendous focus on simpliication with only one objective- to provide the customer the choice he wants at the best experience in the Industry.

We at NetApp are wedded to Data & Data management. 90% of world’s data was generated in last two years alone. We are the single largest Data Storage & Data management technology company in the world- since this is the only thing we do, we are very good at it. In 2015-16, our drive towards providing path breaking solutions to the Hybrid Cloud imperative in the form of “Data Fabric” has leapfrogged NetApp into the thought leadership orbit in the Industry. Our acquisition of SolidFire now makes NetApp Flash portfolio the most differentiated and

Security today has become more of an architecture-based S

Ga esa a te

Aru uga , Dire tor – Part er & Co

er ial Sales, I dia -

“India is undergoing waves of digital transformation. The year saw more and more data being hosted in cloud and the prospect of Digital India and proposed interconnectivity brought application of Internet of Things (IoT) closer home. As systems grow more complex and become more interconnected, it will expose vulnerabilities in the form of information security challenges.

With our scale and our assets, Symantec aims to change the game for cybersecurity with Uniied Security strategy. Our crown jewels are data. We see more, analyze more and therefore know more about the threat landscape than anyone else in the industry. Big data analytics haven’t been applied to security in a meaningful way yet and we’ll be the irst to do so.

Security is no more a point product play, but an architecture play. Businesses are increasingly adopting modern technologies such as cloud to attain businesses agility and address customer needs better. It has multiplied the network, devices and applications in use. This has made the threat landscape more challenging than ever. Enterprises today desire to work with a partner in the industry who can devise an architecture for them. With the recent acquisition of Blue Coat, we are equipped to create the industry’s largest pure play cyber security company. With addition of an innovative product portfolio and strengthened leadership, we are well positioned to solve the industry’s most dificult challenges of securing a mobile workforce, protecting the cloud and stopping advanced threats.

Symantec helps companies, governments and individuals secure their most important data wherever it lives. We have brought more than a dozen new products to market in 2016 enabling us to grow our enterprise security business. Symantec’s Advanced Threat Protection, surpassed 1.2 million endpoint subscriptions in its irst full quarter of availability making it one of the most successful new products in our history.

Symantec has enhanced global leadership position with acquisition of Blue Coat and is committed to deliver comprehensive enterprise cyber defense across critical threat vectors and helps customers securely embrace the cloud. With our increased scale, portfolio and resources, large enterprises can now look to Symantec as a single strategic source for integrated solutions across endpoints, cloud and infrastructure to defend against sophisticated attacks and create a stronger, more cost-eficient security posture. With the companies together, we will have over 385,000 customers worldwide, sharing a mutual commitment to deliver innovation and drive customer success. We feel more conident and our partners are excited to engage as they see new growth opportunity and new proit opportunity

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Internet Connectivity going to be crucial for growth of Digital India A oop Jarial, VP – Produ t Markei g, D-Li k I dia Ltd. “We are living in interesting times wherein technology is bridging the gap between rural & urban India. It is also driving business productivity and transforming day to day living. The role of technology in nation building remains significant, and the current governments Digital India initiative along with Smart city program is set to fast track the growth momentum.

Rural Broadband for All, Universal Mobile Access, WiFi in Varsities and Public WiFi Hotspots are the core agendas of the digitization program. As a result internet connectivity is going to be crucial. Today there is a surge in demand for connectivity devices across the industry, be it SME, Enterprise or end-consumer level. Increased penetration of broadband connectivity in B & C class cities is driving growth for internet connectivity equipment’s across the country.

New trends in wireless technology like 11AC, cloud based devices along with internet of things (IoT) are being widely appreciated by consumers.

D-Link has a healthy mix of traditional marketing as well as the new age marketing strategies.

We have demonstrated stupendous growth since last couple of years. Year on year we have delivered consistent growth, as our recent results for H1, 2015-16 clearly states we clocked 19% growth in comparison to H1, 2014-15.

With Passion to innovate as our core mantra, we introduced products with technological edge at regular intervals be it our 11AC line-up of routers or the latest range of Connected Home devices based on Internet of Things (IoT).

In addition to product development & introductions, we have also made huge investments in developing our customer support infrastructure. Today we reach out to customers in 150+ cities through D-Link Service Centres (DSC), which is support by a wide network of D-Link Service Partners (DSP) and Partner Courier Pickup (PCP). Further D-Link offers ‘Service at your door-step’ for Broadband, Wireless and 3G Lifestyle products with D-Link Direct Service (DDS) which is also available on WhatsApp. It is our unique service support model that has enabled us to sustain our customer base & also retain our leadership position in networking technology domain.

Moving forward the company is determined to continue with the growth momentum in 2016-17. D-Link will focus on different business verticals like Telcos, ISP’s, Government, Education etc. Also the recent government initiatives like Digital India & Smart city will also aide the growth drive.

With 42% market share D-Link held the No. 1 position in Switching in terms of port wise shipment for JFM Q1, 2016. In Wireless

Data Security & Storage inds great utility in building Digital Networks Murali Urs, Cou tr Ma ager – I dia, Barra uda Net orks “As organizations, both private and public move towards digitization, they will not only build their digital networks but will also need to build in scalability, reliability and security into their IT platforms. This again is a great opportunity for Barracuda Networks. Barracuda’s suite of security products offers a complete range of security that would be required for the organizations looking to embrace this change.

Barracuda Networks offers solutions for two important problems – security and data storage. Both these categories have immense scope in India especially due to the nature of solutions and the pricing options. We focus on Customer’s needs and create Innovative products that solve important needs of its customers - Our solutions help customers address security threats, improve network performance and protect and store their data. We are a single source vendor for security, storage, cloud, application delivery solutions and support frees your resources with unmatched lexibility in terms of our purposebuilt hardware, eficient virtual appliances and convenient cloud services that let organizations deploy IT their way.

With respect to our partners, Barracuda eco-system ensures high growth of its partners through its high-velocity, primarily inside sales-driven model. The value to our partners comes from our world class support & services, along with a number of rich program offerings, beneits and services that help them add value to their businesses. We're always looking to grow with channel partners committed to providing customers with world-class products, service and support. Speciically, in Asia Paciic, we try to transact all of our business through the channel and therefore our channel partners are critical to our own growth.

Barracuda is committed to R & D to drive growth supported by creativity and innovation. In fact, it leads in its investment in R&D (research and development). Barracuda has announced a number of irsts, including being the irst major security appliance vendor to tackle the image spam problem with an integrated optical character recognition engine, the irst to announce PDF spam protection, and the irst to implement Predictive Sender Proiling techniques such as multi-level intent analysis to combat the latest forms of spam.

It is true that Barracuda leverages open source technologies. We have been quite transparent in both our use and support of the open source community. In fact, open source technologies have been heralded in security applications because of the scrutiny and ongoing contributions from security researchers worldwide. Barracuda utilizes open source technologies for commodity functions in its appliances, including the Linux operating system, SpamAssassin, and ClamAV. We have remained the market leader not because of the money it spends on advertising. In fact, the opposite is true. Advertising works for

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Localization of content will what propel India to the Digital Future Balasu ra a ia I dia

Ja a , Head-Markei g Co

u i aio s - Hik isio

“Trends to lookout for in 2016 include e-Governance and Digital India, boost in e Commerce, increase in rural connectivity and GST whose implementation will make the need for all businesses to adopt technology. Automation will make it easier for them to transact with each other throughout the country. This way GST will take this industry to the next level and would provide the much-needed push for electronics and hardware manufacturing in India The ‘Digital India’ program is closely tied to ‘Make in India’ initiative. For India to transition to a digital future, it is imperative and important that a greater proportion of its consumption is serviced locally. Then only these initiatives can succeed.

The initiative can act as a significant push for the transformation of local economy first. If maximum consumption is serviced locally then it creates an environment to expand nationally and then globally.

Hikvision is of the opinion that the happier customers are with our brand, the longer they stay with us. Hikvision has been interacting with customers throughout their business relationship.

Customer experience is an integral part of our CRM (customer relationship management) and getting closer to our customers is our number one priority. In order to capture customer feedback in real time and to facilitate more interaction, Hikvision launched last year a new website www. hikvisionindia.co.in with the objective to inform, educate, interact and communicate with the customers in India as we firmly believe that customer experience is a vital area that needs constant nurturing and care and with a greater focus on customer experience strat egy.

Hikvision has been the global market leader in the security space for the fifth consecutive year.

We came up with the Smart 2.0 solution that raised the bar for the entire CCTV industry with increased performance, functionality, usability and business productivity. We also have the Hikvision Quad Brid DVR (QBDVR), an open technology that meets the varied requirements of customers in India besides the latest version of EZVIZ App that makes it easy to manage your camera remotely from across the globe.

Hikvision has conceptualized a pan-India Open Day Training Program (ODTP) aimed at enhancing technical knowhow and developing core skills in designing effective and pre-emptive surveillance solutions with the help of company’s state-of- the art security products. The Program is receiving very good response from the trainees who included security professionals, students, IT experts and

IoT will change the paradigm of the Technology landscape Ma dar Joshi, Head - Cha

el Busi ess, DIGISOL

“As per the current market trends we at DIGISOL feel that the IoT space is expected to get a big boost this coming year and beyond. IoT market in India though is at very nascent stage.

We are keen to evaluate few products / solutions targeted towards homes and also the enterprise customers, to bring convenience of IoT technology to the Indian masses.

We are also one of the few companies who want to spearhead government’s 'Make in India' and 'Digitial India' initiative. Now we are manufacturing some key products such as wireless networking devices in India. And we are highlighting the fact ‘Made in India’ in bold print on our packaging so that we can leverage on that image. We also want to be torch bearers in front to carry forward the government’s Make in India initiative.

We want to be one of the key drivers of the digital India with the range of our products like routers, dongles, CCTV cameras and IP Surveillance solutions. The core strength of DIGOSOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality.

Our main focus is positioning DIGISOL as a major brand in the mid-market. Once the partners are comfortable with our product range, quality, specs etc, we want to focus on brand awareness among the end customers. We want to position our brand as a value-for-money ‘Made in India brand.’ For consumer products, we can take advantage of economies of scale.

DIGISOL wants to give our customers what they really want and therefore understanding their preferences is an important aspect to device product and solutions innovations. Not just our products are customer friendly but also our after-sales services like product replacement guarantee and customer service support function are in place so that our valued customers aren’t left disappointed. One of the key highlight of DIGISOL Make in India router is that each and every router goes through 100% quality checks.

The year was pretty good for DIGISOL in terms of business and reach. The most strategic step we took during 2015 was to restart local manufacturing under the “Make in India” initiative and that has really given us a major push speciically in the WLAN market. We also had a celebrity endorsement for our consumer line of products where we chose Sonakshi Sinha as a brand ambassador for DIGISOL. On the product front, some product lines did very well and some product lines witnessed de-growth. Surveillance business has come up in a big way and we see a lot of prospects in the surveillance space. So, overall the year 2015 was pretty well for DIGISOL.”

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The way Consumers consume content will undergo change Rajesh Gupta, Cou tr Ma ager I dia & SAARC - Sa Disk I dia for Wester Digital Corporaio

The phenomenon of digitization will soon reach an inlection point as the effects of an increasingly digitized world are now reaching into every corner of our lives. Today, smartphones have a much more dominant presence and have become an omnipresent tool to make calls, share messages, and connect on social media networks.

Talking about trends, sharing content wirelessly will soon become mainstream thanks to the emergence of innovative wireless storage devices like SanDisk Connect Wireless Stick which enables consumers to access content wirelessly across OS anytime anywhere. In the coming years, we will see massive change in the way users consume content with wireless data transfer between multiple devices becoming much more convenient.

SanDisk, a Western Digital Brand is a leading brand in consumer lash storage market and offers the best in class storage devices to the consumers. We are constantly evolving and adapting with the changing consumer demands and our endeavour has always been to provide the best product experience to our consumers. With the ongoing explosion of content, improving connectivity and increasing mobility, we are conident that SanDisk brand will play an important role in solving the storage needs of the India consumer.

Like any other technology company, we keep exploring opportunities here and our constant endeavour has been to scale up investments in research development and design development. Our India R&D centre is involved in key engineering functions such as ASIC and memory design, irmware and software development and has over 20 patents to its credit. The 600 plus engineers working at the centre have played a signiicant role in developing key products like the 200 GB & 128GB SanDisk Ultra microSD cards, SanDisk Connect Wireless Stick, SanDisk Connect app and SanDisk Memory Zone app. Bangalore’s design center is part of Western Digital’s global ‘center of excellence’ and plays a key role in fuelling leadership in the lash industry.

The SanDisk product portfolio from Western Digital delivers superior performance and quality and we have been driving the future of storage solutions—increasing capacities and performance, enabling the creation of ground breaking products, and lowering costs to make them more accessible and affordable. This singular focus has made SanDisk a trusted brand for consumers in India.

With more and more content being consumed on multiple handheld devices, we realised that majority of consumers are persistently dealing with storage issues. As a result this year, we launched a reinvented range of products under SanDisk Mobile Memory Solutions (MMS) category for India’s growing mobile-savvy generation.

The core strength of any company is to be able to create a competent team that aims at delivering company’s common goal. 2015 – 16 has been a rewarding and a successful year for SanDisk and we are now a Western Digital brand.”

New-age Customer demands will drive consumption pattern Srira

Gopalas a

, Head - Co

er ial a d DCG Markei g, Le o o I dia

“As India moves rapidly on digitization, I expect a few trends to catch up – the foremost being the explosion of e-wallet, Biometric authentication standardization, Digitally enabled cooperative societies and Usage of Digital Marketing by new-age consumer goods and FMCGbrands to overtake traditional Brands in terms of reach and consideration.

India has always been a consumption-oriented economy, versus export-oriented economies like China. I really don’t see a big locally-serviced consumption mix in the next 10 years. Indian middle class is exploding – and so are consumption patterns. Indians look forward to better quality of goods and services, where currently we lack either expertise or capabilities.

For our diaspora to innovate upon existing line of products and services in order to deliver locally, we need to have the right eco-system for companies to fail repeatedly – and restart fast.

The culture of supporting fast-learning failures is something that we are still learning to get into.

We also require the red tape from government be removed for innovative business models to emerge – virtually cutting through the 80’s era license raj – we’re better than before, but still not there yet.

Lenovo’s biggest inroads are into increasing our capabilities to analyze customer information to respond faster to their needs and service them better. It includes a significant investment in the field of datacenters – in-memory processing all the way down to employing big data to go through millions of customer sentiments every second.

Worldwide, Lenovo has created a group that invests in smart future – start-ups that work on the bleeding edge of consumer focused technology. I strongly believe future of technology belongs to strong Partnerships. We’re rapidly partnering with the disruptors in the Silicon Valley to bring the next generation solutions which will host tomorrow’s IoT or Big Data Analytics.

Lenovo’s success mantra is the ingrained culture of replaying the board – always analyzing our moves versus competition’s countermoves, and learnings based on the analysis. Determine what to replicate in the future, what behaviours to start, stop and continue.

The simplicity of the behaviour in itself is the biggest driver to some of our key moves in this space. I would call out the biggest achievements attributable to marketing in FY15/16 are • The growth of our market-share in SMB – where we created disruptive industry-first partner programs like Lenovo Ka Sikandar and Lenovo Connect and we tied up with new-age start-ups like Qwikcilver, and PayTM to solve re-occurring partner painpoints.

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India is at the center of the Digital Revolution A d Ste e so , Head of Middle East a d I dia, Ma agi g Dire tor for I dia - Fujitsu

“In the wake of rolling out the Digital India and Smart Cities initiatives, technology is strongly emerging as the backbone of all business innovation, big and small. Digitization will be the driving force behind business transformation. The market will become much more competitive.

At the same time, the cutting edge technology will help the sectors sharpen their productivity, and profitability thus ensuring that we maintain a place for our self in the global arena. The size and cost of computing will see a decline, eventually leading to widespread access to Internet.

These are some of the major trends that we foresee in the coming days.

The world at present is in the midst of a revolution, a digital revolution, and India is right there at the center of it. The domestic market in India is ripe and ready with numerous opportunities waiting to be tapped. Indeed, if we desire to have a truly digital future for India, then the work for it has to begin at the grassroots. This is exactly where the Make in India initiative and Pradhan Mantri Jan Dhan Yojana (PMJDY) come in to play.

Fujitsu has a long and proven track record of technology innovation and this is at the centre of how we deliver services to our customers. We help organizations improve business processes, increasing efficiency and driving better customer experiences, making better choices from the data that they have, through our expertise in data analytics. Fujitsu has invested heavily to create a team of dedicated innovation specialists, business consultants and processes, supported by a trademarked delivery framework to leverage its wide ranging experience to create innovation initiatives designed to overcome specific business challenges.

At Fujitsu, we firmly believe that the key to successful digital transformation comes from knowing that the value is created from connectivity, and putting people at the center of digital technologies i.e. human-centric innovation. We can achieve endless possibilities with the kind of technology that we have at our disposal today, and it all depends on how we choose to deploy it. Fujitsu chooses to create business and social value using the same by empowering people with digital technology. It is about bringing together three key value drivers - creativity, intelligence and connectedness. Each value is derived from dimensions of people, information, and infrastructure. In other words, our success mantra is but creating value for people.

With regards to our achievements this past year, we have progressed from being a siloed company, in terms of semi-conductors, platform business, super computers and telecommunications, to being a solution provider for an organization’s existing problems.

We introduced the second-generation FUJITSU Storage ETERNUS CD10000 this year, a hyper scale software-defined storage system which can reduce the cost of storage by a factor of six, ensuring fast recovery of data.”

Opportunity seems promising for the country and citizens Mukul Mathur Vi e-Preside t, Glo al Busi ess Part ers a d CSI, IBM I dia/South Asia "We believe it is a great opportunity and initiative for the country and citizens. It creates more platforms and opportunity for IBM and its business partners to build solutions that would provide these capabilities. IBM is working with multiple business partners with deep skills in building solutions for financial inclusion, e-governance app over mobile platforms, public safety and security, smarter cities and healthcare.

Any such project or implementation typically requires more than one ecosystem partner to come together with their unique skills and capabilities and deliver the required end solution and experience. IBM has structured programs and tools, labs services and support that help business [partners to build their chosen solutions, skills, and capabilities and then take them to clients."

Broadband penetration will empower the Common Man Su hodeep Bhata har a, Regio al Dire tor, I dia & SAARC - NETGEAR

“Digitization will be enabled by better connectivity using wired and wireless infrastructure, access devices and storage devices. We believe that over time, the demand for wired and wireless networking equipment will increase and will drive considerable growth. Because of high data generation, demand for lower cost per TB devices will also go up. As a brand, NETGEAR is absolutely focussed on developing such products.

Practically only about 12 to 15% of India is really connected to the internet. Financial inclusion and digital inclusion go hand in hand and it is absolutely right to say that it is imperative that a greater proportion of consumption is serviced locally.

The vision of NETGEAR is to empower the common man and drive growth through improving broadband penetration and SMB infrastructure, and through expanding 3G/4G reach. From that point of view, NETGEAR vision is absolutely aligned with India’s vision. The core strength of NETGEAR is the fact that we believe in democratization of technology. A lot of our R&D efforts are spent in creating products for SMBs and homes which in turn will bring more people onto the digital platform. The success mantra of NETGEAR is in making quality products available all across the country. Channels across the country are the biggest backbone of NETGEAR. We believe that we are

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New Technology Advancements opening up new growth opportunities Sa jai Ga gadhara , Regio al Dire tor, SAARC - A

Net orks

“The rise of social media, demand for mobile services, consumerization of IT and shifting demographics has resulted in IT becoming an essential tool for productivity and collaboration.

Consumers, citizens and employees now expect everything to be mobile, connected, interactive and immediate. Cloud, Mobility, Big Data and Security are the main themes driving signiicant change in the Indian Information Communication Technology (ICT) industry.

The Internet of Everything (IoE) is one concept that is gaining momentum. With India’s emphasis on infrastructure, empowering the rural population and development of intech, healthcare, manufacturing sectors, IoE plays a crucial role. Life will be managed by technology and IoE is an enabler to this.

Drones are yet another technology advancement India is witnessing. In this digitally driven world, technology trends come along with security risks. Every technology advancement opens up a new attack surface. As a result, A10 is constantly innovating to keep pace with these new technology trends to help our customers protect their businesses from thenext-generation of attacks and vulnerabilities.

Since its inception, A10 Networks has understood that the ways applications are serviced and delivered continually evolve. This approach requires unwavering lexibility, agility, and security.

These requirements are increasingly crucial as you consider how to address software-deined, cloud, and other networking demands.

For years, A10 Networks has expanded its product portfolio off a simply architected, yet highly eficient and powerful platform called ACOS – the Advanced Core Operating System. Our software-based ACOS architecture provides the lexibility that enables us to quickly introduce new solutions to solve a growing array of networking and security challenges across cloud computing and mobility. This means that whether a customer plans to migrate to the cloud, will transition now, or are already there, A10’s ACOS is the underlying application-centric platform that stabilizes their long-term investment.

Identifying key customers and educating them is something that we have not done consistently in the past. This year however, we have been extensively focused on this aspect and being a trusted advisor to them, this has now started yielding results. Training, enabling channel partners have been another key factor to our growth as well. Customers will be at the heart of the company.

At the beginning of 2016 we launched the new A10 Afinity Partner Programme in Asia Paciic, including SAARC. This programme is designed to motivate and reward A10’s channel. Through this programme, our channel partners will gain access to a host of resources and enablement programs that will help them lead with A10 solutions and grow their business. Core beneits of the programme include expanded programme offerings, increased partner proitability, and new training/tools.

And then in July, this year A10 Networks acquired Appcito, a cloud based business, which will complement our existing application

The Disruptive Era giving a clarion call to companies to Transform Raghura I dia

Krish a , Dire tor, Part ers/Allia es - Hita hi Data S ste s

“Businesses today are under pressure to transform – whether from anxious boards or new competition from digital disruptors. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models. Travel aggregating companies have built incredibly interactive apps to enable cab bookings. E-Commerce retail companies have changed the landscape of online shopping in India. With this being described as the era of ‘disrupt to survive’ the IT market is changing faster than ever before leaving IT organizations face a choice: Lead transformation or become irrelevant.

Several companies across industries have already begun their journey of digital transformation to achieve cost efficiency and accelerate time to market. Many IT teams are seizing the opportunity to lead the digital enterprise. Yet others are slow to embrace. Digital transformation is business transformation, and it’s an imperative. Digital Transformation doesn’t come easy – especially for mature businesses that haven’t “grown up” digital. Like any major business initiative, digital transformation requires changes in process, people, skills, and technology. IT organizations must shift their thinking from focusing on the traditional IT stack to enabling digital transformation through data.

Hitachi Data Systems has evolved into an IT solutions and services provider, supporting customers in their journey of digital transformation. It is providing customers the bridge between legacy and digital. Our combination of experience and expertise qualify us to help partners and in turn their customers truly realize Digital Transformation, bringing it together in a single strategy – managing, governing, mobilizing and analysing data to create powerful insights and outcomes. FY15 was the fastest year for Hitachi Data Systems. We grew 39% year on year as we enabled our customers to accelerate their journey of digital transformation.

Our proficiencies today lie in Data Analytics, Internet of Things (IoT), connected intelligence and Superior Storage Architecture.

Our cloud products solutions and services help enterprises accelerate and deploy cloud faster to meet digital business demands and compete to win. Hitachi holds more big-data and analytics patents than any other company.

Hitachi Data Systems believes in bringing value to our customers through our partner network. We offer end-to-end Digital Transformation solutions to our partners to help them have a strong presence in all markets in the region, tailor solutions based on applications or vertical, and remain cost-effective. Full Digital Transformation is not possible without a strong partner ecosystem in place that can cover all the moving parts involved.

Hitachi Data Systems is helping enterprises locally and globally to align their IT with business requirements, helping them open new revenue streams, increase efficiencies, improve customer experience and ensure rapid time to market in the digital age. We are positioned to deliver business transformational solutions which are rooted to its core competencies, with a balance of world-class

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Digital India & Make in India complement each other Altaf Halde, Ma agi g Dire tor - Kaspersk La , South Asia

“The fast paced growth of Indian IT industry is accredited to a host of factors including growing users of technology in tier 3 & tier 4 cities, rising disposable income and more importantly the various government initiatives. We anticipate the following trends in the coming years · Digital India and e-Governance: This has already started and in the coming years e-Governance projects will push IT spends in India. IT services, which includes consulting, implementation, IT outsourcing and business process outsourcing, will be the largest overall spending category. · e-Commerce: The adoption of e-commerce platform will be a big game changer across enterprises and consumers from a technology point of view. e-Commerce is changing the way people shop in India and it is an important channel in any company’s go-to-market strategy. · Smart Cities: This another big area of opportunity for technology companies as part of Digital India. Building out the infrastructure, getting various departments online, providing a host of services to citizens, all hold out signiicant potential for technology companies to work closely with the government. · Cyber Security: As commerce and banking go online and mobile, the threat of data leaks and hacks will only increase. The attacks will be more sophisticated and the hackers will switch from creating custom-made malware to improving existing off-the-shelf developments, making them leave less of a footprint. This will cut down the initial investment required to create a malware and a hacker can target multiple preys.

The Make in India initiative complements the Digital India initiative. This will certainly help create more jobs & enhance skills across sectors.

Talking about Kaspersky, consumer experience has been one of our top priorities. We frequently interact with our customers and collect feedback on their user experience. This practice has helped us to increase customer satisfaction and we have built a strong customer relationship over years.

Our success mantra has been our simple, yet ambitious mission to save the world. As chairman and CEO Eugene Kaspersky explains: "We believe that everyone – from home computer users through to large corporations and governments – should be able to protect what matters to them most. Whether its privacy, family, inances, customers, business success or critical infrastructure, we've made it our mission to secure it all. We succeed in this by delivering security expertise, working closely with international organizations and law enforcement agencies to ight cybercriminals, as well as developing technologies, solutions and services that help you stay safe from all the cyber threats out there."

We have grown immensely in the last 1 year. In 2015, Kaspersky Lab participated in 94 independent tests and reviews. Our products were

Digital India heralds the growth of a Dynamic India Sa ja )adoo - Cou tr Ma ager Cha Pri ate Ltd.

el - E erso Net ork Po er I dia

“The Digital India initiative of the government has paved the way for a more dynamic India in the future, thereby creating a holistic atmosphere for job creation and improved standard of living. By the year 2020, an entire generation, Generation C (for ‘connected’) will have grown up in a primarily digital world. Computers, the Internet, mobile phones, texting, social networking — all are second nature to members of this group. And their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of family members, friends, and business contacts will transform how we work and how we consume. The phenomenon of digitization in India is reaching an inflection point.

Services like high-speed internet, mobile phones, bank account enabled participation in digital & financial space and shareable private space on a public cloud, are just some of the services that must be provided locally within the ambit of digital infrastructure being a core utility to citizens.

Apart from this, under Governance and Services on Demand -seamless integration across departments/jurisdictions, ensuring availability of services in real time from online and mobile platforms for ease of doing business can be made available locally.

Emerson Network Power is and has been growing consistently in the last five years. This is due to an innovative portfolio of state of the art solutions we have been offering our clients. Apart from this a majority of our revenues is invested in research and development which is one of the key focus areas for us as a company. We believe in offering products that are in line with our clients and customers requirements. This strategy has seen us a company reap a lot of benefits and success in the last few years.

Over the last five years there are many sectors that have contributed to our growth. We believe that in the coming years, E Governance projects will come to be a key for us& will become the next biggest demand driver. This is due to the enormous potential as well as DCIM being a key area of specialization for our business.

DCIM and UPS form a very important part of our product and solutions portfolio. Basis a Frost& Sullivan UPS Market Analysis 2015-2016 Report Emerson Network Power holds approximately 11% of the market share with regards to UPS with a capacity of up to 20 KVA. Conversely, according to the same report, we see Emerson Network Power hold a much higher market share when it comes to UPS Products above the 20 KVA category. In the DCIM market too, Emerson Network Power holds a good market share and as a

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The New India will lead the race in Technology LK Pathak, VP - Markei g & Corporate Co Li ited

u i aio s, Sterlite Te h ologies

“India is an idea, whose time has come. Within India and globally it is now a recognised fact based on economic and demographic. A few trends which have the catalyzing effect to put India on the fast track towards digitization are the growth of Smart Cities, Smart Villages, Mobile Banking for the Poor, Access to better education and Rural BPO.s Sterlite Tech - Elitecore has deployment ready solutions, such as seamless Wi-Fi connectivity, FTTH, CCTV Surveillance, Smart Street Lighting, Digital Signages, GPS for Public Transport, etc. for Smart City and Smart Villages which will improve the social quotient.

We also have a Call Centre Solution, which has not only helped corporate and enterprise users but also governments, where citizens can get their concerns addressed to respective government departments to get their queries resolved.

We have won two smart city projects: Smart City – Jaipur and Gandhinagar, besides winning Govt Projects with DoIT Rajasthan, Pimpri Chinchwad Municipal Corporation – PCMC, Aids Control Society – Ahmedabad, Space Application Research Organization, ISRO, ONGC and several projects with leading Telecom Operators in India and across the World. Elitecore has improved its position as a Niche Player in Gartner's Magic Quadrant for Integrated Revenue and Customer Management for CSPs 3 years in a row.

We are now the pioneers in providing Smart City Solutions; we already have bagged two projects out of which one project is near completion. We are also working on Bhartnet and Digital India Projects. Our Software solutions have been implemented in all leading Indian

IoT is the next phase for organizations to get prepared Ma ish Gupta, Dire tor & Ge eral Ma ager, I frastru ture Soluio s Group - Dell I dia

“Business Decision Makers (BDMs) and IT Decision Makers (ITDMs) have understood and capitalized on technology trends such as Cloud, Mobility, Analytics and Social in their path towards digitization. A recent study by Dell in association with PSB titled Dell State of IT Trends 2016 says that 36% of ITDMs and 38% of BDMs usually have two to three-year outlooks when they plan their IT infrastructure and 81% of ITDMs and 77% of BDMs are focused on improving business productivity.

In such a scenario, ITDMs and BDMs should be prepared for the next big trend that is going to impact them from a workload perspective.

The next phase that organizations need to be prepared for is Internet of Things (IoT). Per Gartner, over 21 billion devices are expected to be inter-connected by 2020. This will result in the massive generation as well as consumption of data. IoT is also making signiicant inroads into key government initiatives such as Smart City development, Digital India program as well as verticals such as manufacturing, healthcare, e-services and education. The further development of IoT will not only impact the workloads of a data center but will enable India to further accelerate its path towards digitization in the next two to three years.

To address the workloads emerging from IoT, it is extremely important for customers to deploy solutions that will enable them to redraw the boundaries of technology, unifying both traditional and new IT models. At Dell EMC, We provide customers with solutions that are optimized for both, IT models and for new-age workloads, which enables them to increase business agility, growth, and innovation. Our approach has resulted in us making signiicant advances in growth markets such as Web Tech, Service Provider, Telco, Banking and Public Sector.

To make deeper inroads into these markets, we have a three-pronged approach: To Be a Trusted Advisor, Expand Our Coverage and make Strategic Investments. We believe in being trusted advisors to our customers on end-to-end solutions by accelerating time to value, lower TCO and deliver true business outcomes across verticals. We are continuously expanding our coverage and evolving our capabilities to provide

Digital India spells myriad opportunities for every company Arai Ba , Markei g Head - Ado e Digital Media Soluio s

“Today, the rules of business have changed and digital technologies are allowing companies to create experiences inspired by what people want. These disruptive technologies are impacting businesses right from a start-up to an enterprise and will continue to have a multiplying effect on businesses to increase productivity. Due to increased understanding and interest by the citizens of the country on digital initiatives along with rising ease of working with the Government, IT companies are today working more aggressively towards building a Digital India.

As Digital India is becoming bigger than ever, there are immense opportunities for IT Companies in India.

Brands in India today need a digital mindset, to be able to deliver an ace customer experience and drive business impact. We at Adobe see ourselves as strategic partners to organizations looking to ride this wave of digital transformation and stay ahead in the market place.

The Experience era is just beginning. The irst generation of this era was automating the backend, supply chain and ERP. The second generation was the front ofice which was all about productivity.

This next wave is all about customer irst. Customer is where everything starts and ends today.

Understanding the needs and challenges of our customers is of vital importance for a company to succeed."

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Digitization is a phenomenon that will gain momentum with Time Ashok Ja gra, Cluster Categor Head - I dia & SWA, Logite h

“Digitization has already changed the way corporates work, employees interact and is making progress on how the government entities would function in the near future. It is a phenomenon in itself that gather momentum in the passage of times and ultimately become a valuable business enabler.

To focus on the Indian market, it is important to note that the growth that we witnessing in the mobile phone market.

A digitized India will derive value from the connections between things and citizens, supported by networked processes to transform data into actionable information. The major trends according to us lie in the banking and inance, healthcare and education sectors. These sectors form the very base of our overall growth sentiment and digitization will only have a positive impact.

Logitech always puts customer experience irst and that's why we're building a design-led company. We’re in the business of making unique experiences for consumers and hence Knowledge sharing becomes a key part for us. Partnership will only help us derive greater customer insights and further help us build products better. According to the recent report published, public organizations and private sector enterprises leveraging the Internet of Everything have the potential to create $511 billion in value in India over the next decade in terms of generating revenue, avoiding and reducing costs, or improving process and productivity. Which therefore means that companies will engage in knowledge sharing practices to drive digitization and ultimately aim at providing the customer a better experience. This results in more public- private or Private- private partnerships coming in to picture.

We believe that innovation, design and product quality are important to gaining market acceptance and maintaining market leadership.

Logitech seeks to fulill the increasing demand for interfaces between people and the expanding digital world across multiple platforms and user environments. The interface evolves as platforms, user models and our target markets evolve. As access to digital information has expanded, we have extended our focus to mobile devices, the digital home, and the digital world. All of these platforms require interfaces that are customized according to how the devices are used. We believe that continued investment in product research and development is critical to creating the innovation required to strengthen our competitive advantage and to drive future sales growth. We are committed to identifying and meeting current and future consumer trends with new and improved product technologies, as well as leveraging the value of the Logitech brand from a competitive, channel partner, and consumer experience perspective.

We have delivered a strong Q1 performance this year, with growth in sales and market shares in all our key market opportunities including Creativity & Productivity, Gaming, Video Collaboration, Music and Smart Home. It demonstrates that our diversiied and innovation-

New Trends in Technology driving Digital Disruption Vishal Dhupar, Ma agi g Dire tor, South Asia - NVIDIA “Digital transformation is seizing various industries, and the pressure is on to leverage data in new ways for competitive advantage. CIOs need to connect two different worlds – satisfying their existing customer base while moving fast to deliver instant, data-driven services to customers – or risk losing ground.

The technology landscape in India is rapidly evolving – new trends are driving digital disruption, there is an increased usage of mobile and cloud based services, and broadband connectivity has improved dramatically. These advances are happening primarily because of the current government’s push for digital initiatives and its subsequent investments in projects such as Digital India and Supercomputing Mission. These go to show that we are not far behind when it comes to widespread adoption of technology.

The talent available in India is highly-skilled and holds much promise, a key driver to propel India’s efforts to create radical, ground-breaking technologies in the near future. Looking at the factors that work in our favour, there’s absolutely no reason why technology innovation can’t be serviced locally.

With over two decades of experience in visual computing, NVIDIA is committed to a vision where our work shapes important industries, our products excite our end-consumers, and our technologies power billions of devices. This vision has helped us deliver excellence for our organization, as well as our customers.

In 2015-2016, our business in India grew significantly across the enterprise and gaming units. We witnessed heightened engagement with start-ups involved in deep learning. We also expanded our compute solutions in Higher Education and Research, including the introduction of GPU programming as a subject in academia – this was evidenced by the widespread adoption of a language developed

by NVIDIA, Computer Unified Device Architecture (CUDA), in several institutes and universities across the country.

Our professional visualization business (Quadro) has also continued to expand with new product and architecture launch across segments such as manufacturing, media & entertainment, engineering, and design. In addition, a subset of customers with focused business needs in areas such as data security and workforce mobility also began deployment of GRID. Globally, we reported a revenue of $1.43 billion (for the second quarter ended July 31, 2016), up 24 percent from $1.15 billion a year earlier, and up 9 percent from $1.30 billion in the previous quarter. Strong demand for new Pascal-generation GPUs and rising interest in deep learning has propelled our business.

Our strategy to focus on creating a future with the power of graphics, computer vision and artificial intelligence drove significant growth in Gaming, Pro Visualization, and Datacenter and Automotive segment. In the last few years, we have invested heavily to evolve our GPU computing stack for deep learning. Now, we are very excited about its potential, which will impact every industry and market.”

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Digitizaton is the new buzzword in the Agenda of every Organization Sharad Gupta, Cha

el Dire tor, I dia - Veritas

“Digitalization is a buzzword in many countries globally, including India. With the rapid uptake of technology trends such as mobility, social sharing and data analytics, many enterprises in India are undergoing massive digital transformation in the era of the cloud.

As enterprises create and store data at an ever-increasing rate, they are consistently faced with the challenge of analyzing, managing and protecting their data. The key trends that would impact businesses as India moves towards digitization are 1.

Convergence of IoT, Cloud and Big Data: Internet of Things (IoT), Cloud and Big Data have been the bedrock of an enterprise’s digital transformation. However, the data from devices in the IoT will be the key driver of petabyte scale data explosion and enterprises will see high degree of convergence.

2.

Data back-up to prevent enterprises from drowning in data deluge: With its vast array of hardware, operating system, virtualization, database, application, and storage-related technologies, the modern data center is a complicated place. The relentless growth of data (25–75% per year) compounded by the growth of virtual machines (20% per year) risks outrunning the data protection capabilities of the enterprise.

3.

Storage modernization and consolidation – not all data created is equal: We have observed that more than two-thirds of the data that companies keep is worthless, for example a cat video will not have the same value as inancial statements. The most staggering issue faced by the enterprises is the ability to separate the value from the volume of every corporate data haystack. Storage modernization and consolidation should be related to the value of the data.

4.

Disaster recovery becoming a raging trend: Disaster recovery has always been a crucial trend amongst enterprises since there is always an urgent need for systematic strategies for recovering critical data once disasters strike.

At Veritas, we are focused on solving our customers’ growing data challenges and seek to enhance our services in backup and recovery, storage management, clustering, disaster recovery, archiving and eDiscovery solutions in the upcoming year. With these developments, we will be able to create the foundation for information availability and insight and help our customers unlock the value of their data to drive business productivity and proitability.

We are pursuing market segments that in aggregate represent a $24B market opportunity by 2018, globally. These markets include Backup and Recovery, Integrated Appliances, Information Availability and Archiving solutions, where Veritas holds number one or number two market share positions.

With the launch of our partner program - Veritas Partner Force – we have made it easier for our partners to be more proitable while selling Veritas solutions. The program has further provided us with a platform to engage ourselves with our partners on a regular basis. The Veritas’

With Digitization, upgradation of Digital Skills will drive an organization’ Success

Cha drahas Pa igrahi, Sr. Dire tor a d Co su er Busi ess Head - A er I dia “With digitization, the country will definitely evolve with the advent of new innovations in both hardware and software space. The IT landscape has been constantly evolving and changing; many new trends are expected to emerge and some of them will definitely go a long way in improving the lives of users around the world. IT’s new role – Digital transformation could marginalize the central IT organization but could also make it a true change agent and a transformation engine. IT’s new skills and processes – as per industry reports, by 2018, enterprises pursuing digital transformation initiatives will more than double the size of their software development teams, focusing those developers almost entirely on digital initiatives.

Digital skills like mobile app development, analytics, and design thinking may become table stakes for a successful tech management team.

On Acer’s business front, we believe that, local manufacturing facility will be very helpful to our customers. We need a very vibrant and supportive ecosystem where many of the key components can be manufactured locally. This will ensure cost comes down, jobs are created and access to technology improves to a wider mass

We are no longer in a world of primary computing, the screens are many, the modes are multiple and solutions are endless. Our latest range of products and solutions like BYOC (Build You Own Cloud) truly reflect this change and help our customers stay connected with multi-screens and multi-modes. We have also setup exclusive stores in various parts of the country with a view to provide excellent customer experience. The philosophy behind this new format of store is to make consulting and troubleshooting a smooth experience for customers. This will not only help customers to make a wise purchase decision but will also help us to educate the customers about the new range of the Acer products. Beside this, we also strongly believe that a brand is majorly known for two things- one is innovation and another is services to customers. A company like Acer with a significant share in a competitive market like India looks at after service support as the pillar of the company. It considers it, as an important facet of the company that earns brand loyalty among customers.

We have always been a technology company that has been ahead of the curve and our philosophy of breaking barriers between people and technology drives us to create some outstanding products and solutions. 2015-16 was a successful year with some marquee launches, rapid expansion of our exclusive stores, new initiatives in our customer support system including the launch of mobile app for service tracking and product information. We also received the ISO/IEC 20000-1:2011 certification for IT Service Management

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Digital Transformation is leading to change in Business Models Prase jit Ro , Se ior Vi e Preside t & Chief Markei g Oi er - Net agi

“Technology is disrupting all areas of enterprise, driving myriad opportunities and challenges all around. Digital transformation is changing business models — including revenue models.

Disruptive Technologies like SMACS are changing the market context and competitive landscape of most industries Netmagic (An NTT Communications Company) has an agile, modular and lexible business model that can adapt rapidly to the changing needs of customers, while providing them with the business transformation capabilities in technology and operation. This is required by customers to protect and grow their market share as well. The need is to create higher value added components along with our services, as well as build deep and more symbiotic relationships with top customers, expand sales channels through enterprise hardware and software infrastructure partnerships.

Our Government, who is hugely focused towards growth and allowing the private sectors to drive the economic growth in the country. Digital India, Start-up India, Stand Up India, adoption of JAM (Janardhan, AADHAR, Mobile), and the roll out of the national optic ibre network for the Digital India initiative will rub off positively for the Country to transform to a digital future.

Also, several private players have been investing signiicantly to support the Digital initiatives.

For more than a decade, Netmagic (An NTT Communications Company) has aligned its business along industry lines and invested in building deep competencies in our chosen markets.

Adopting a focused strategy means making dificult choices about which industries to serve. It also requires a genuine effort to acquire knowledge and expertise in our focus areas, then to build targeted solutions and intellectual property around this knowledge.

Our business is a combination of multiple businesses – Cloud player, end-to-end managed services and colocation services to all our clients including medium, large, very large and global enterprises. To manage this 24*7 complex Hybrid IT environment, Netmagic also runs network operation centers, and the customer gets everything from a single provider like us – We take pride in this. Using the deep domain expertise and experience over the years. We have also invested heavily in R&D, for example, our Cloud orchestration is totally developed in-house by us, and this enables Netmagic to scale up and bring in more new features before my competition could bring in.

Also, we are investing heavily in automating our business processes – many which are internally and also externally focused, to provide a seamless experience to our customers. Our customers not only buy quality services from me, but they also buy quality experience from me. This becomes a huge differentiator for us. Netmagic is a fanatically concerned about customer satisfaction – that is

India needs to be self-suicient in order to transform to a Digital Future Rajshekhar Bhat, Cou tr Ma ager - ECS I dia “For India to transform to a digital future, it is imperative that a greater proportion of its consumption is serviced locally. It is not just with services but also the products for which the Make in India initiative is a clear direction. The govt. directive is also towards the same, which will help India sustain itself.

Founded in 1987, ECS, the Elitegroup Computer Systems, is a top-notch manufacturer and supplier of several families of computer products in the industry. With almost 30 years of experience, ECS not only produces high-quality products such as motherboards, desktops, notebook computers, graphics cards and other mobile products, but also provides customized computer programming and hardware/ software design services for a wide variety of customers.

Faster introduction to new technologies in the Indian market at Indian prices (affordable solution keeping India in mind) has always been the focus for ECS. The headquarters of ECS is located in Taipei Neihu Technology Park. We have offices in major cities around the world. We are committed to product development and expanding the scale of our business. With our branches all over the Americas, Europe, and Asia, ECS localizes sales and retail in order to provide immediate and convenient service for our customers.

For more than two decades, ECS has overcome a great deal of obstacles encountering new businesses and has experienced the joy of significant growth and development. ECS is strongly committed to develop cutting-edge technology in order to generate innovative products under environmental friendly designs. ECS comprehensive system of quality control provides our clients with reassurance and fosters long term cooperation.

ECS as a company believes in offering latest technologies early to market at a sweet spot price. We have been developing newer smaller form factor mini PC from 1 model till beginning of last year. Today we have 7 models commercially available from ECS meeting every Cost to feature expectations. We do believe that we are ahead of competition as far as new products and technologies are concerned.

Topping it all, ECS commits to protect the Earth by reducing the global environmental loading as the priority of her corporate sustainable strategy. Confronting more and more global environmental impacts; climate change, natural resources depletion and the crisis of ecological imbalance, ECS devotes the Green Solutions for the Earth’s sustainable development without compromising

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BEST CMOs OF INDIA

Focus of Digitization is to deliver beneits at a local level Bhaskar Baktha atsalu, Ma agi g Dire tor - Che k Poi t I dia & SAARC

“We are in the midst of the digital transformation where the "traditionals" are being replaced desktop with mobiles, emails and text messaging with messaging apps. Consumers are increasingly more and more connected with the Internet of Things and Enterprise and Governments are increasingly moving their applications into the Cloud. With these trends, security will and should be at the center of the focus because each new channel creates a new realm for malicious actors to look for vulnerabilities and exploit.

The entire focus of digitization is to deliver beneits at a local level and enhance quality of life in an increasingly technology driven era. In a country as diverse as ours, where bulk of our population lives in villages, it is imperative to deliver digitization that touches the very poorest of the poor and even the uneducated. What works in one country need not necessarily work in another.

Enabling secure transactions and preventing security breaches to digital infrastructure is critical to success of all digitization efforts. As security threats evolves in real time it is important to throw a security blanket at a local country level to protect both information assets as also the citizenry from growing threats from malicious actors, both individual and state sponsored.

Check Point's mantra is One Step Ahead. We aim at helping our customers to always stay One Step Ahead of Innovation and Threats so they can focus on business critical matters.

We have received many industry accolades and announced many partnerships.

• Number One in Worldwide Firewall Equipment Market Share – Check Point is the leader in worldwide market share in 1Q 2016 for Firewall Equipment, according to the Gartner Market Share: Enterprise Network Equipment by Market Segment, Worldwide reports.

• Top Position in Worldwide Combined Firewall and UTM Appliance Market – Check Point continued to be the number one vendor in worldwide combined Firewall and UTM appliance revenue for 1Q 2016, according to the IDC Worldwide Quarterly Security Appliance Tracker.

• Leader in the 2016 Gartner Magic Quadrant for Enterprise Network Firewalls – The new report evaluated the company’s completeness of vision and ability to execute in areas such as security management and threat prevention. Check Point has been positioned as a Leader in Enterprise Network Firewalls since 1997.

• Leader in the Forrester Automated Malware Analysts Wave – Forrester Research recognized Check Point as a ‘Leader’ in The Forrester Wave: Automated Malware Analysis, Q2 2016. The company’s advanced zero-day protection technology SandBlast was evaluated.

• Check Point, ElevenPath Partnership – ElevenPath, a Telefónica company specializing in development of innovative security

Digitization will ensure Digital Connectivity for everyone and everything A hijit Jor ekar, ED & Sr. VP – Sales, Qui k Heal Te h ologies Li ited “Networking technologies remain fundamental to the rapidly increasing digitization campaigns.

Along with the technological upgradation, strong network infrastructure to support these technologies is also vital. The digitization campaigns are spanning across industry segments in India – Government, Public Sector, manufacturing, education, banking and healthcare. The most important and widely discussed being the Smart Cities which will an amalgamation of all these segments.

A huge surge in the use of mobile devices, Internet connectivity along with digital services is some of the adoptions which we have already witnessed at the onset of digitization. In the coming days what digitization will ensure is digital connectivity for everyone to everything, anywhere and at anytime.

Using digital data in multiple ways and adoption and implementation of few mega trends.

These mega trends will greatly impact how we lead our lives, how business is conducted and how groups of people collaborate. This opens up the opportunity for the offering of an innumerable number of services by and between individuals and organisations of all types from companies to nonproits and Governments, but also portends large-scale change that has the potential to be dificult to absorb in both scale and speed.

For Digitization to be successful, greater IT-delivery performance is needed across the board. While eficiency was previously the most important performance measure for many companies, now everything matters including the service support. Disaster mitigation and recovery plans have to be created alongside the advanced technologies. Not only are reliable technologies but reliable service support is also of paramount importance in a world where downtime stops sales.

There are a plethora of offerings to support and it is equally important to have service support readiness as no individual or enterprise would like spending on service requirements more than the cost of the product. It is important to build cost eficient and local service support alongside technological innovations.

For Quick Heal, IoT and home automation is the future market. Our ongoing product innovations are focused on these. We also plan to engage with our customers in various ways such as surveys to understand their requirements and challenges in a better way even before a product is designed and then focused group discussions to understand their feedback and to improvise. We believe that the digitization mega trends will impact and will be adopted by all including individuals and enterprises, therefore, along with supporting them with products and solutions, we also are working towards reaching closer to them to give them enhanced customer experience and to ensure long-term association with us.

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