December E-Magazine issue 2015 by VarIndia

Crucial by Micron appoints Rashi

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Tally Solutions takes up a noble cause

Canon expands its Professional Printing Ecosystem

Start-ups – Future Enterprises of India 40pg VOLUME XVII

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Cloud facilitating adoption of “Self-Service” economy 48pg

Google eyeing to open Internet for everyone in India

t “Google for India”, CEO Sundar Pichai discussed about providing more access to the Internet, making Google tools work for more people, and empowering Indians to build the Internet they need. He has also announced RailTel WiFi launch date of January 2016, an expanding Hyderabad campus, and training of two million new Android developers over the next three years that make it easier for Indian developers to build solutions to local problems. Continues to pg no. 57

Cisco takes major step towards Digital Transformation

igital disruption is transforming every industry – from healthcare to education, banking and financial institutions and more. According to Digital Vortex: How Digital Disruption is redefining Industries, a report by Cisco and the International Institute of Management Development, forty per cent of market leaders globally will be displaced or eliminated by digital disruptors in the next five years. To enable the success of companies in their digital transformation, Cisco has unveiled three products to celebrate its 20th anniversary in India. These new products will enable service providers and large web companies to reinvent the way in which services are built and delivered.

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December 2015

HELLO INDIA

Digital Innovations & Disruptive Technologies Changing the mantra of Business T

echnology is changing the definition of the business world. Digital innovations such as big data and analytics, cloud and mobile solutions, social media and the IoT are changing the dynamics of competition across industries. Disruptive technologies are on the horizon and businesses need to take the initiative to keep up with it. By identifying some of the disruptive technologies on the horizon, however, companies can create a plan to adapt themselves for the future. It is true that disruptive technology is all about innovation that creates a new market or business model while replacing the old one. Historically, there have been a variety of disruptive technologies that will often force companies to change the way they operate and sell. Technology is continuing to advance, and every day various innovative solutions are hitting the market. For instance, the personal computer displaced the typewriter and e-mail took the place of traditional letter writing, shaking up the greeting card industry. Similarly, smartphones has become an alternative for the camera industry. The e-commerce industry has also been a big hit to the business of VARs and resellers. There is no doubt that the Cloud technology has become increasingly popular in recent years. Internet of Things (IoT), on the other hand, will make it possible for everyday objects outfitted with technology to receive and send data. With the approaching New Year, a newer technology like Genomics is going to be unveiled. It will combine the science used for imaging the base pairs of nucleotides and IoT ,these advancements are only expected to grow with easier updates, improved mobility, better storage security and 3D printing (3D printing will help make solid, three-dimensional objects from a digital file). While the Government has come up with various schemes for pushing hard for “Make in India” agenda, the local mobile-phone manufactures, however, say that as much as 99 per cent of manufacturing is still being done overseas. The policy says, the duty on components is zero. We have observed that almost no actual manufacturing of mobile phones is really happening in the country as the current tax structures give incentives to semi-knocked-down kits (SKD). Hence, the Government has to come out with a policy encouraging for complete-knocked-down kits (CKD) that will kick-start the overall mobile phone manufacturing industry in India. On the Smart City front, though nothing substantial has come up, there has been a rating of cities recently to be transformed into smart cities done on a score card of 100 based on certain web-based indicators, where Tiruchirappalli and Mangalore have been rated as above 90. The other leading performers like Tumakuru, Indore, S. Mohini Ratna Raipur, Jaipur, Surat, Ujjain, Haldia and Kalyan-Dombivali. This might take time, but let us cheer on this and Editor, VARINDIA wait and see which city will be the first one to be smart. mohini@varindia.com I wish all our valued readers Merry Christmas and a Very Happy and Prosperous New Year ahead.

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December 2015

VMware keeps its Channel strategy Clear and Simple Sundar Balasubramanian, Senior Director of General Business – VMware tells VARINDIA of what the company's priorities are with regards to partner selection and programmes and how VMware is addressing the change in the technology landscape with the help of these partners -

he way the industry is moving, the number of channel partners has to grow in terms of addressability, not only in the metros but in smaller areas as well. Companies are going online, adapting big data analytics and hence, their infrastructure has to grow at the back. “From a VMware standpoint, if I take the top six cities, our partner eco-system has matured. I think we have enough and more in terms of factors like capability, capacity and addressability. Among all the bigger strategic initiatives, we will see a lot of action on our geo-expansion. To carry this message of virtualisation and VMware and to get to the next 10 cities, we are making very sharp investments. That's where you will see a lot of partners that we start focusing on,” states Sundar Balasubramanian, Senior Director of General Business – VMware. As a part of its strategy, VMWare has decreased the number of direct managed partners. Earlier it was around 80-85 but now it has come down to 36. “We did decrease it over the last five to six quarters. We are a very fast-changing company. Five years back, we were a server virtualisation company and now we have very rugged products for network virtualisation, storage virtualisation, end user computing and others. We can do a public, private or a hybrid cloud. Our entire software defined data is a fast-changing story,” says Sundar.

Enabling Partners...

VMware’s Partner University is a worldwide programme which is very well-structured. It uses this as a kind of vehicle to enable the partners. A substantial amount of money goes into partner enablement, partner rewards and partner programmes. “This is one way of how we actually take the message to the partner, in terms of our facilities or products which we are selling,” Sundar says. Partner University is basically an enablement engine for which selection of partners is definitely made based on the level of competence. “Partner University will simply help you get to the next level of competency. You can't be a Premier Partner unless you have solution competencies,” he says. VMware also has this programme called Power Play. “Every time after we are halfway down the year, we take two focus areas and make sure that we do the entire nine yards on that focus area, starting with rewards, enablement, engagement, demand creation and generation. Power Play has been most successful around vSOM, vSAN and AirWatch as well. This in my views is the most impactful programme that we are on,” he agrees. VMware also has the Price rebate programme. In the last three quarters, VMware has seen a substantial adoption of that programme being accepted. However all the rewards in VMware’s partner programme is based on the certification that partners have and categories they are into. The company has three categories of partners - Premier, Enterprise and Professional partners. “Our programmes are pretty transparent. They are worldwide programmes and there are no deviations based on countries. We assign senior partner managers and

December 2015

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Sundar Balasubramanian Senior Director of General Business VMware engineers to help those partners and ensure to work very closely with them in accounts. That brings us to a much focused list of partners. Factors like of whether a partner can go into the market to take the message, talk to a customer and have a conversation and the capability and the commitment to carry forward that deal play a considerable role in choosing our partners,” observes Sundar. VMware however doesn't do seasonal programmes. “We don't do Diwali and Christmas programmes because we generally stick with a few meaningful ones and see it through the entire life cycle.” Sundar reiterates.

Lastly...

As Sundar points out it is not VMware that selects its Partners but is the other way round. The simple reason being the defined and transparent programmes that VMware has. The company has a very clear structure in terms of certification, competency. Sundar knows that as a channel-centric company, VMware can give the right level of guidance both from a programme and an enablement perspective. The company indeed spends quite a lot on enabling partners and on technologies. n samrita@varindia.com

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December 2015

Channel Chief

Brocade going aggressive in tier-II and -III markets Srikanth Natarajan, Director, Channels & Alliances, India and SAARC, Brocade, discussed with VARINDIA on the recent upsurge in tier-II and -III business and the key drivers behind it

ecently, tier-II and -III markets have emerged as the key drivers of Indian technology market. These markets are contributing hugely to the overall revenue growth of an IT company. Witnessing the pull from the smaller cities, the big vendors are also concentrating on meeting the needs of these markets. Moreover, the data center growth in the tier-II and -III markets along with several government initiatives and the expansion of BPOs-KPOs have created big IT opportunity in the smaller cities. Pull from Tier-II Many data centers are mushrooming in smaller cities which invariably will lead to increased IT infrastructure needs. Several government initiatives such as financial inclusion, digital India, Smart Cities, Make in India and the expansion of BPOs-KPOs have also created a big IT opportunity in the smaller cities. As a result, this has generated a significant need for vendors to work with channel partners who have presence in these cities to meet sales and business expansion targets. “We have a handful of partners in the tier-II and tier-III cities who are bringing business for us. Brocade is very aggressively working with these partners to develop specific business plans and targeting specific customers. Brocade has seen that channel partners in the tier-II cities are very efficient in providing solutions to customers in remote areas and hence it is very important to have a strong presence in such markets as well. There are also continuous marketing activities targeting these regions. We are already participating in a number of forums and events along with our partners,” said Srikanth Natarajan, Director, Channels & Alliances, India and SAARC, Brocade. Brocade partner ecosystem The market has been transforming, particularly on the cloud, mobility and social networking fronts over the past several years. This transformation has created the need for Brocade to build out a "stronger ecosystem". Brocade partners in India fall under the bracket of about top 150 players across the country (Rs.100–500-crore business). They are entrepreneurs and they have built companies in the late 90’s and work with customers in the banking, defence, enterprise and government sectors predominantly. Brocade is currently working with 30–40 partners. Interest for Brocade has already set in in the marketplace and partners are also bringing in business for Brocade. “We work with partners in Mumbai, Chennai, Pune, Hyderabad, Chandigarh, Bangalore, New Delhi and Colombo in Sri Lanka. We are also looking at potential partners in Kolkata, Dhaka and Bangladesh,” added Srikanth. Brocade handpicks its partners and keeps them very close. So this gives the partner community confidence that Brocade is different from other OEMs. It will be quality over quantity and the key focus is that partners should understand Brocade’s technology well. “We are looking at partners for Brocade Vyatta routers. We are also training partners on SteelApp products from Riverbed as a result of a recent acquisition. The market is also swinging towards SDN and Brocade is leading the charge and is interested in working with partners who have skills of selling software as well,” said Srikanth. Brocade is committed to help partners grow their businesses, leveraging its innovative, highly-differentiated technologies. Adding further he said, “We work closely and collaboratively with our partners to develop their solutions expertise, sales skills, and profitability. The Brocade Partner Network (BPN) supports our partners by making a shared investment in developing knowledge-

December 2015

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Srikanth Natarajan Director, Channels & Alliances, India and SAARC, Brocade rich practices that address evolving technology trends and changing customer needs. The BPN offers a complete set of enablement programs and resources that help our partners grow their businesses and improve their bottom line. Brocade is also investing in providing the building blocks for cloud offerings so that partners can deliver networking solutions covering both cloud and on-premise solutions. We give good incentives for selling the Brocade brand. We want partners to make money from Brocade’s products. For some of the fast-selling switches, we have very good incentives.” Brocade wants to handpick partners across markets. It will be quality over quantity because a Brocade sale is not an easy one, Brocade deployment is a complex one. Brocade wants partners who understand technology and who have the data center DNA in them. Government initiative – an opportunity According to Gartner, spending by the Indian government sector on IT products and services is expected to grow 5.2% to US$6.88 billion (about Rs.45,402 crore) in 2015. The Indian Government will spend on digitization, infrastructural improvements, push for manufacturing and technology in healthcare, agriculture and development of 100 smart cities. Technologically speaking, if executed properly, the digitization drive and smart cities will be grand platforms to leverage and adopt new technologies that will shape the future, and I think that there is a great opportunity to showcase how new technologies can enable and empower a demography that is as big and diverse as India. The large amount of data that will be generated as a result of these initiatives will require many applications to function seamlessly. Allowing latency and high-performance network environment will play a key role in enabling a resilient and agile IT infrastructure that will support the smooth functioning of applications. n aparna@varindia.com

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December 2015

CONTENTS Website: www.varindia.com

Publisher: Deepak Kumar Sahu Editor: S Mohini Ratna Executive Editor: Dr. Vijay Anand Assistant Editor: Samrita Baruah Copy Editor: C. M. Dutta Sr. Correspondent: Aparna Mullick Art Director: Rakesh Kumar Network Administrator: Ashok Kumar Singh Manager-IT: Subhash Mohanta Manager-SEO: Bidyadhar Behera BUSINESS: Commercial Manager: Amit Kumar Jha Circulation Executive: Manish Kumar Marketing Manager: Dipendra Kumar CORPORATE OFFICE: VAR House, A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi - 110030 Tel: 011-41656383, 46061809 Email: edit@varindia.com Bangalore: Bureau office Marketing Manager: S. Kamala kar Correspondent: L. G. Swami D-103 G.F., Ashish JK Apartments Thubarahalli Extended Road Bangaluru- 560066 Tel: 080-49530399 Mobile:08904205750/9916134482 E-mail: kamlakar@varindia.com, swami@varindia.com Mumbai: Bureau office Regional Manager (West): Anil Kumar Sr. Correspondent: Mamta S. Anurag Residency, 203 - “B” Wing, Plot No-5, Sector-9, Kamothe, Navi Mumbai-410 209 Tel: 022-65561292, Mobile: 08108017479 E-mail: anil@varindia.com, mamta@varindia.com Chennai: Bureau office Branch Manager: Parthiban K A2, R.C.Residency, Cholambedu Road, Thiruvenkada nagar, Ambathur, Chennai - 600 053 Mobile: 098400 55626 E-mail: parthiban@varindia.com Hyderabad: Bureau office Branch Manager: Sunil Kumar Plot No. 103, Sagacity Apartments, Street No. 10 Himayat Nagar, Hyderabad - 500029 Tel: 040-32989844/ Cell No. 08100298033 E-mail: sunil@varindia.com Kolkata: Bureau office Marketing Officer: Sunil Kumar Correspondent: Kiran Kumar New Korola, Near Alampur, Land Mark Asian International School, Howrah - 711302 Mobile: 08100298033, E-mail: sunil@varindia.com Printed and Published by Deepak Kumar Sahu on behalf of M/s. Kalinga Digital Media Pvt. Ltd. and Printed at Pushpak Press Pvt. Ltd. 153, DSIDC Complex, Okhla Industrial Are ,Phase-I, New Delhi-110020 and Published at A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi 110030, Editor - S Mohini Ratna.

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December 2015

ROUND ABOUT

How long should we wait for a chronicle of Delhi? T

his time also, I was in the grip of trepidation before penning this column, stemming out from the habitual indecisiveness as to what should be the thread of the thematic sequence. First, I thought I should write about “net neutrality”, a subject close to my heart and closely linked to my profession. There was a valid reason for hobnobbing with that theme. In the near future, the US Court of Appeals for the DC circuit will pronounce the judgment on the much-awaited decision whether net neutrality rules, which prevent telecom companies and service providers from playing favourites, is valid or not. The debate is taking place cutting across geographies on this issue. For Facebook’s Mark Zuckerberg, it will be a do or die proposition. He launched internet.org, a concept which, he thinks, can revolutionize the penetration of internet in the developing countries like India. The future of this ambitious project is dependent on the outcome of the case. The US media is agog with the likely outcome of the case and there are write-ups about the profiles of each judge speculating as to what would be their thought processes, which are also spilling over to the Indian media. But I have decided not to write against the net neutrality for the simple reason that it would be more appropriate to study the decision first before deriving any conclusions. That compelled me to look for other topics. As I leisurely looked through the Sunday papers, I was pleasantly surprised to see a news item in the Times of India about its literary festival. What struck me was the article’s caption, “Delhi is for all due to Ganga–Jamuni Tehzeeb”. For those who have read my column last month might know that I attempted to sketch a chronicle of Delhi, capturing the city over the millennia – its growth, sorrows, tragedies, predilections and proclivities of its rulers and inhabitants. But Delhi’s history is seamless and cannot be captured by historians and excavators alone. Can Delhi be defined in precise terms? As I had mentioned in my last column, a consensus still eludes as to who created Delhi. Why Delhi is shrouded in mystery? Is it on account of that its past history is clouded or the chronicles were systematically destroyed after every conquest? There are possibilities for such occurrences. Subjectivity makes history farce and brings it close to fiction. Some of the medieval histories are classic examples.

December 2015

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had engaged British soldiers of repute to train his army and bestowed upon them great titles and honours besides huge salaries and perquisites and treated them as nobles.

A good number of them are platitudes or paeans to the kings and courtesans, who had ruled the roost and took great pride in flattery. Let me quote from the report that appeared in the Sunday edition (29th November, 2015) of the Times of India: “There has not been a lot of work (about Delhi) after 1947, says Sadia Dehlvi (one of the panellists at the literary festival). RV Smith and others documented the changes in Delhi, but it was Khushwant Singh who made Delhi fashionable.” Indeed, the Delhi of the past is confined to novels and history books. The common man is least aware of the moorings of the Delhi bygone. He or she does not know the last emperor – Bahadur Shah Zafar – had always made it a point to attend the yearly Phool Walon Ki Sair – held in Mehruali, which was an important landmark during the Mughal period. People living in Shajahanabad (walled city) visited Mehruli in hordes, travelling the entire day to reach there, traversing thick forests and ridges to witness the great cultural feast and often attacked by robbers on the way. Not many know that some of the British officials promoted the event and regularly took part in every ritualistic festival – be it that of Hindus or Muslims. The last emperor Zafarwas a great patronage of art and culture and he promoted them whether the festivals belonged to Hindus, Muslims or Jains. He

The decline of the Mughal Empire left those who were dependent on the emperor high and dry, and Ghalib was one among them. The penury compelled him to seek some job but his pride and prejudice prevented him from begging a job. Upon knowing his current state of penury, the principal of the Delhi College – a British – offered him a job of a Persian teacher. Decked in his ornamental outfits, Ghalib went to the college for joining with the great expectation that he would be welcomed by the principal at the gate as was the hospitality he used to receive from other organizations. Despite waiting there for hours together, he could not find traces of anybody coming to receive him, leave alone the principal. After some time, he ventured to enter the college premises thinking that some mess-up might have happened on the part of the college authorities and landed himself at the principal’s office and quizzed about the absence of a formal welcome to him. Upon the principal telling him politely that it was not the tradition of the college to welcome teachers to the college, Ghalib retorted back that he did not want to join a college where he was not welcome. There ended his tryst to become a teacher at the college. Now let me come back to the subjectmatter – the need for a chronicle of Delhi or for that matter the chronicle of every city, town, and family. What we come across often are sweeping statements and facts uttered in chronological order without giving importance to the ordinary people, his way of life, life aspirations, sorrows and little joys. We rarely come across what a potter or a weaver or a tailor did during the Mughal period or how people transacted business or reared their families both at the good and bad times. That history will have life and blood and people at all times can relate them to that period. The pertinent point is how we can start writing history on these lines. I feel that the ICT has made things easier and simple. Now everyone can write a blog, his account of his own life how high or low he or she may be and it will be there for everyone to read. That is the change technology has brought us to. Let it be applicable to history too. n

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December 2015

HOT BYTES

Commvault identifies Customer Data Management requirements

ommvault has identified a series of emerging customer needs facing CIOs and technology and business leaders as they face the challenges of rapidlychanging technology, tightening resource requirements, and everexpanding volumes of data. It has also outlined the Principals of Modern Data Management that should be the minimum requirements found in a modern, holistic data management solution. The emerging

customer needs were introduced as part of a slate of news announcements from Commvault as the company unveiled the latest generation of its renowned data protection and information management portfolio. Commvault recognizes that data conversations have been changing as customers deal with longaccepted mega trends like the cloud, increasing demands for security and compliance, anywhere computing, and the explosive growth of data.

WidasConcepts commences India Operations

idasConcepts has started India operations and will build powerful end-toend engineering team that will take on products and projects in the Big Data and IoT space directly. Vishwa Kiran, CEO – India, WidasConcepts, said, "We see big potential for our Big Data and IoT expertise in India and nearby regions. With many industries like healthcare, financial, and online commerce, there is a glut of data that needs real-

time action and insights. WidasConcepts, India has currently 30 employees and will be recruiting 50 in FY 16 and will ramp in about 70 in the next year. WidasConcepts has continuously reinvested in product development and has introduced cutting-edge technology and innovation in the WidasConcepts line of Big Data and IoT products, so that the customers continue to get maximum benefit.

Citrix helps Government in Digital India Initiative

itrix has announced the empanelment of its mobile workspace and virtualization solutions with the Directorate General of Supplies & Disposals (DGS&D), the central purchase and quality assurance organization of the Indian government functioning under the Ministry of Commerce & Industry. Citrix’s Desktop Virtualization and Enterprise Mobility solutions will enable the government to deliver its services to the citizens and stakeholders in a centralized and secure

December 2015

manner. Parag Arora, Area VP & Country Head – India Subcontinent, Citrix, said, “We are very excited with the opportunity to align with the government's Digital India initiatives and we believe we can play a key role in helping it successfully and efficiently implement these. With this partnership, Citrix will be able to play a key role in supporting the government to deliver citizen services securely and digitally.”

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Pinnacle enters Indian Market with ESY INDIA

i n n a c l e Technology has announced its foray into the Indian market in collaboration with printing ink leader ESY India, for marketing their POS Printers and solutions in India. The joint venture would be launching two models of ESYAclas POS Printers with 150mm and 250mm speed. BobNue, Chairman & MD, Pinnacle Corporation, said, “Being one of the largest OEM companies in the world, Pinnacle products have been around in the country marketed by other brands for more than two decades. This is the first time Pinnacle is launching their products under their own brand –Aclas. We are confident that the ESY India leadership will definitely take Aclas products to the leadership position."

ITC Infotech partners with Ramco

TC Infotech has announced a strategic partnership with Ramco Systems, a provider of enterprise software on Cloud, Mobile and Tablets for increasing profitability through better cost management and enhanced customer experience. The partnership will enable ITC Infotech to strengthen its aviation capabilities and expand its expertise in the Human Capital Management (HCM) domain. The partnership will also facilitate Ramco to expand its footprint across the commercial airlines space and further strengthen its client portfolio across key markets, including North America, Europe, Middle East & Africa and AsiaPacific.

Intel reinforces its commitment towards India

o support Digital India vision, Intel has revealed the top ten teams in the Intel

Aur” program. Through this program, Intel will work with the national and regional governments

& DST Innovate for Digital India Challenge and also launched “EkKadamUnnati Ki

to create a blueprint to drive technology-enabled transformation at the grassroots level in 10 states in India.

Windows 10 all set to make Enterprise IT more secure

icrosoft has announced major update to Windows 10. As part of Windows-asa-Service, the November update delivers significant updates for business customers, including Windows Update for Business, Windows Store for Business, Mobile Device Management, Azure Active Directory and new security features. Windows 10 is now faster, more compatible and includes

new innovations like Cortana Inking and expansion to new markets, improvements to Microsoft Edge and support for better photo viewing from Explorer. With this first major update to Windows 10, Microsoft is empowering enterprises to do more – with the platform which spans all device types, enables management of both corporate-owned and BYOD, and upgrades existing devices.

Crucial by Micron appoints Rashi

ashi continues to leverage their leadership position in the component business which has resulted in Crucial by Micron appointing Rashi as their distributor-cumservice partner. The initial five months have seen meteoric rise in the business. Crucial by Micron products are now available at over 3,000 counters across the country. Rashi Peripherals and Crucial by Micron recently undertook an ambitious all-India branding activity. As an ongoing activity till date, 200 stores have

undergone the “Crucial Makeover”, with many more to follow. The intention behind the activity is to create a sense of inquisition among the customers regarding the many advantages of Crucial by Micron Products. DIY PC market is in the process of finding its hold in the market, Crucial by Micron undertaking the mammoth task of branding retail stores across India has been met with much appreciation from the partners.

For More Details Contact:

Andhra Pradesh & Telangana: Bulzertech, Srinivas - 9866776568 Bihar: Shakuntal Infotech Pvt Ltd, Alok Kumar - 9709273331 Chandigarh: Jet Edge Computers, Sukhbeer Singh - 9803030468 Delhi & NCR: Triffin Technologies, Vijay Kumar - 9717031819 Gujrat: Earth Syscom Pvt. Ltd., Manish - 9824318588 Haryana/Ambala: Fast Track Computer, Deepak Chauhan - 9896567907, Rohtak: Satguru Computer, Rajinder Kumar - 9467622255 Jharkhand: Pick Up Computer, Sonu Gupta - 9386150796 J&K: Mobile Care, Arun Mahajan - 9018720013 Karnataka: Mega Compuworld, Jayaprakash - 9845380719, Sandeep Raju - 9844118179 Kerala: Pooja Tech, Deepu Raj - 9846379909 Maharashtra/Mumbai: 3F Magnus Tech Pvt Ltd, Rakesh Gupta - 9594148979, Mohammed - 9004043003, Pratik Kumar - 9833781419 Rest Of Maharastra: 3F Magnus Tech Pvt Ltd, Amol Bodkhe - 8446019282, Prabhat Jha - 8806734555

MP & Chhatishgarh / Indore & Bhopal: Connectwide, Hemendra Tomar - 9893058829 Gwalior: Usha Enterprises, Prabhat Jha - 8806734555 North-East / Guwahati: Complete Solutions, Avinash Jalan - 9435118986 Orissa: Aashirwad Inoftech, Shivnandan Dey - 9338776668 Punjab: Pushti Software, Sukhbeer Singh - 9803030468

Rajasthan: Frontline Technologies, Hemant Bhandari - 8233700123 Tamil Nadu: Vajawat Computers, Vamsee - 9790979234, K Sri Raamakrishnan - 9962822195, Baranya Radha Krishnan - 9003844902 UP East / Lucknow: Aprajita Enterprises, Bhagwat Pandey - 9984452002 Uttrakhand / Rudhrapur: Datum Computer Services, Parikshit Saxena - 9045122455 Dehradun: Sudharma Infotech, Mudit Jain - 9412051204 West Bengal / Kolkotta: Eastronics, Krishnendu - 9830283367

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December 2015

HOT BYTES

NetApp all-flash systems offer 3X Performance

etApp has announced a special offer for buyers of select NetApp all-flash systems, with a guaranteed 3X increase in enterprise database performance compared to that of traditional, non-flash diskbased systems. “Speed is now a clear differentiator for businesses of all types. Customers can add NetApp all-flash systems as a low-risk

means to dramatically accelerate performance, with payback on their investment in as little as six months. Our 3X Performance Guarantee is appealing to enterprises with competitive systems coming off warranty or those doing data center consolidation to prepare for hybrid cloud,” said Lee Caswell, Vice-President, Product, Solutions and Services Marketing, NetApp.

Delhi Police joins Twitter to serve citizens better

o serve citizens in a much better way, Delhi Police has taken a proactive step to join Twitter. Joining the digital brand wagon, with three Twitter accounts, one for the Delhi Police (@DelhiPolice) and two accounts of the Commissioner of Police BhimSainBassi (@BhimBassi) and @ CPDelhi, Delhi Police is paving the path for a digitally-enabled and safer city. Through the platform, Delhi Police aims to connect real time with people to give them speedy

updates and actions. Transparent, quick and real-time conversations on Twitter have motivated governments and authorities to actively engage on the platform. Delhiites should follow the three accounts to get the latest updates on the Delhi Police’s activities, learn about the latest safety initiatives and tips, and receive critical information during times of crisis in the nation’s capital. All three accounts will enable a two-way interaction between Delhiites and the Delhi Police.

NASSCOM & IBM announce Techstartup.in

a t i o n a l Association of Software and Services Companies (NASSCOM) along with IBM has launched Techstartup.in in Delhi on IBM Cloud.

Built on IBM Cloud, TechStartup.in will be updated regularly using tools from Bluemix, IBM’s cloud platform that includes tools for social, mobile, analytics, cloud integration, IoT, Watson cognitive computing and more. Additionally, as part of its commitment

December 2015

to the global start-up community, IBM will offer up to $120,000 of free IBM Cloud credits for local qualified startups to use as they build their businesses on IBM

Cloud. Rajat Tandon, VP, NASSCOM 10,000 Start-ups, said, “With Techstartup.in, we want to democratize access to key resources and information across the country digitally connecting India’s expanding techpreneurs.”

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Tally Solutions takes up a noble cause

ally Solutions has announced that the latest release – Tally. ERP 9 Release 5.1.3 will now be available with the new Swachh Bharat cess implemented in the product, to support Indian businesses in complying seamlessly with the new regulation. This will ensure that the implementation of the new cess is fast and smooth in all businesses that use Tally.ERP 9. Tally Solutions will also introduce the return forms as and when the government’s notification for the same comes in. The Government of India notified the levy of Swachh Bharat Cess at the rate of 0.5% on all taxable services effective 15thNovember, 2015, thus revising the new rate of service tax plus Swachh Bharat Cess to 14.5%.

BT betting big on “CLOUD OF CLOUDS”

T has announced that as part of its Cloud of Clouds vision it will deploy virtual Riverbed SteelHead application acceleration technology in the core of its global network, providing superior application performance for customers accessing BT’s own cloud services as well as other leading Software-as-a-Service (SaaS) offerings. BT and Riverbed are embedding their services at global business hubs in Europe, North America and Asia in locations where BT has direct links to leading cloud providers and high-capacity internet breakout. The service will be available globally from early 2016 and accessible through BT’s IP Connect VPN from 198 countries and territories.

India to witness more than 11,500 start-ups ecosystem by 2020

ith India becoming growing start-up ecosystem country, the numbers are telling – from 3,100 start-ups in

reached INR15, 600 crore (US$2,363) till June 2015, surpassing the total INR14, 850 crore (US$2,250) invested in the entire 2014, setting

2014 to a projection of more than 11,500 by 2020. Venture capital investments in India

the stage for another record year as interest in local technology startups peak.

SanDisk and Supermicro tie-up

a n D i s k Corporation and Supermicro have announced a strategic alliance to bring out a unique class of nextgeneration software defined all-flash storage solutions for the data center. At the core of this collaboration are SanDisk’s InfiniFlash System—a high-capacity and extreme-performance flash-based storage system and Supermicro’s leading high-performance servers. The joint solution aligns with the growth of disaggregated data centers

propelled by Big Data and cloud environments. The InfiniFlash IF500 for Openstack/CEPH combined with Supermicro servers significantly lowers the cost of private cloud data storage in a petabyte-scale OpenStack environment. Scaling out adds compute and storage capacity nodes to an existing configuration, delivering a massive capacity, high-density, allflash storage system with scalable performance and breakthrough economics for customers with big data storage requirements.

Symantec ramps up its CyberSecurity business

ymantec has a n n o u n c e d plans to beef up its Cyber Security Services business globally with an investment of more than US$50 million. A portion of this investment has been leveraged to build a new dedicated Security Operations Center (SOC) in Singapore, doubling Symantec’s Cyber Security Services expertise in the Asia-Pacific region. “Organizations need security experts on hand to interpret and prioritize the critical events that need action. By investing in people and security

IQin Singapore and the Asia-Pacific, Symantec is expanding its visibility into the region, enabling us to bolster customers’ security operations capabilities, and protect their critical information and assets,” said Samir Kapuria, SVP & General Manager of Cyber Security Services, Symantec.

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December 2015

ON THE RAMP

Dell PowerEdge Servers to Help SOHO and SMBs

ell has extended its portfolio of Dell PowerEdge 13thgeneration servers, helping small and midsize businesses (SMBs) prepare for future growth with the introduction of four new entry-level servers that provide greater performance, flexibility and efficiency. Manish Gupta, Director, Enterprise Solutions Group, Dell India, said, “Our latest addition to the 13G server portfolio consisting of entry-level rack and tower servers has been designed

to accelerate application performance, empower workloads in any environment and simplify systems management – all of this at an extremely affordable cost. Deploying our new server solutions will enable SMB customers to be future ready and focus on their business growth."

CA Technologies expands its Identity-Centric Security Portfolio

A Technologies has extended its identity-centric security portfolio that protects and enables the hybrid enterprise, from cloud, distributed and mobile to mainframe. A new release of CA Privileged Access Manager helps control privileged user access to dynamic VMware NSX environments. Updates to CA Identity Suite help simplify identity governance for all users, and a new product, CA Data Content Discovery,

helps address compliance demands by discovering and classifying mainframe data. With these new capabilities, CA is improving how businesses protect against security breaches, while helping them to more confidently implement the digital systems and applications that power the application economy.

Toshiba bullish on acquiring 15% in India

iming to acquire a market share of 15% in India, Toshiba has unveiled two new models of the innovative and Toshiba’s smallest A3 monochrome MultiFunction Printers (MFPs). The e-STUDIO2802A and e-STUDIO2802AM (e-STUDIO2802AM series) are set to bring greater convenience and cost-efficiency to smaller businesses and workgroups. Isao Sugehara, Chief Marketing Executive, Toshiba TEC Corporation, said, “We have deeply studied the

December 2015

AMD presents Ricoh launches RICOH THETA S icoh India has the user. The launched Radeon announced the model features extra-high R launch of its RICOH resolution, fully spherical Software Crimson Edition

potential and hidden needs for customers in India and designed together with our R&D center, Toshiba Software India Pvt. Ltd. We are very confident that these products will be well accepted by the Indian market. By launching such innovative products, we want to obtain 15% market share in the India market by 2017.”

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MD has released its graphics software suite, Radeon Software Crimson Edition, giving an exceptional new user experience, 12 new or enhanced features, up to 20% more graphics performance, adjustability that can nearly double generational energy efficiency, and stability across the full spectrum of AMD graphics products. “As the primary way that people interact with our products, our software deserves to be viewed as a top priority, and going forward that’s exactly what we’re doing, delivering easy-to-use software that is packed with real-user benefits, starting with Radeon Software Crimson Edition,” said Raja Koduri, Senior VP & Chief Architect, Radeon Technologies Group.

EMC enhances its products and solutions

MC has made available a broad range of products and solutions designed to seamlessly connect primary storage and data protection systems to private and public clouds. EMC is also launching a number of new data protection features that provide customers with the tools they need to ensure their data is protected wherever it resides, regardless of what might happen. EMC is integrating new and expanded cloud capabilities across its entire storage and data protection portfolio including solutions to store and protect data to, from and within the cloud.

THETA S, the newest model in the RICOH THETA series of spherical cameras that capture 360degree scenes surrounding

photos and videos in one simple shot, a live preview function and even greater compatibility with social media platforms.

WinMagic Introduces Secure Doc Cloud Sync

inMagic has announced availability of SecureDocCloudSync, security software that encrypts files at the endpoint before they are synchronized to enterprise file sync and share (EFSS) services across a range of enterprise platforms, including Windows, Mac, iOS and Android. SecureDocCloudSync extends WinMagic’s endpoint intelligent key management capability to provide organizations with full control by using a single key manager for

all their enterprise needs. “The undeniable convenience of EFSS solutions runs head on into the desires of IT staff and compliance officers to closely control sensitive data in an auditable way, and SecureDocCloudSync removes risks inherent to EFSS. With the solution, companies can encrypt files so that the encryption stays with the file in the cloud. By managing the keys, the IT teams are the finally authority as to the security of their corporate data,” said Mark Hickman, COO - WinMagic.

Canon expands its Professional Printing Ecosystem

anon has expanded its professional printing portfolio with the launch of imagePRESS C10000VP and Oce PlotWave 500 at PAMEX 2015. With customers exploring new business avenues across visual communication, interior decoration, textile, industrial printing, packaging, the demand for the commercial printers market is growing rapidly. The Professional Printing Products business unit in Canon has crossed more than 100 crore in 2014, and the division has been

growing at the rate of 25% for the last two years. Puneet Datta, Director of Professional Printing Products (PPP) Group, Canon India, said, “The professional printing segment has seen a tremendous growth in India and to further tap this opportunity, we wanted to expand our offerings to our customers while continuing with our legacy of developing the best technology in the best product forms..”

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December 2015

ON THE RAMP

Quantum extends StorNext 5.3 Quantum has announced StorNext 5.3, the latest version of its industry-leading scaleout storage platform, providing a range of

advanced data management capabilities optimized for demanding workflows. In addition to powering the company’s new Xcellis high-performance workflow storage solution, StorNext 5.3 also supports Quantum’s new Q-Cloud Vault service and incorporates

end-to-end encryption for all Q-Cloud offerings, enabling StorNext users to take advantage of secure, low-cost public cloud storage for long-term

retention and protection of digital assets. Along with Quantum’s Artico NAS archive appliance, is also announced that is powered by StorNext. These new solutions allow customers to deploy advanced, multi-tier storage architectures.

TP-LINK launches Archer D20

P-LINK has launched Archer D20 (AC750 Wireless Dual Band ADSL2+ Modem Router). Coming with the next-generation Wi-Fi standard – 802.11ac, three times faster than wireless N speeds in a single stream, Archer D20 delivers a combined wireless data transfer rate of up to 750Mbps with 300Mbps over 2.4GHz and 433Mbps over 5GHz. 802.11ac also brings higher power efficiency and robust security, making Archer

D20 a perfect hub for your home or small office, which translate to better connectivity and multitasking devices plus utilizing all the Internet data you have. Dual band connection works as a charm on Archer D20 by giving a justified connection to your devices. The Archer D20 supports ADSL and Ethernet WAN connections, providing you with the flexibility you need to get the most from your Internet connection.

Allied Telesis launches IE510 Series

llied Telesis has launched the IE510 Series of featurerich Gigabit stackable switches. The IE510 Series complements the existing IE200 Series of industrial Ethernet switches and are ideal as core or

"The Allied Telesis IE510 Series has been developed to support a broad range of critical infrastructure applications and environments where a highly reliable, featurerich solution is required for the ever-increasing

distribution switches for industrial applications. When deployed with the IE200 Series, IE510 Series switches are ideal for connecting devices such as CCTV cameras, industrial automation systems and building management systems, or anywhere that harsh environments are typical.

number of connected devices. Allied Telesis is committed to reducing the cost of networking. This new family achieves that with an extensive range of features, continuing our innovation to meet the demands of tomorrow," explained Seiichiro Sato, Director – Global Product Marketing, Allied Telesis.

December 2015

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ESET brings new Version of Security Solutions

ESS Distribution, the leading provider of ESET security solutions in Indian market, has announced the pan India availability of 9th version of ESET flagship security suites for home users. ESET Smart Security 9 and ESET NOD32 Antivirus 9 security suits have a completely redesigned graphical user interface to improve usability and performance. Both products are compatible with Microsoft’s newest operating system, Windows 10 and continue maintaining their renowned lightweight footprint and highest level of protection. ESET Smart Security 9 offers new features including Banking & Payment Protection helping protect customers’ online payments.

SAP rolls out Consulting Practice

SAP SE and the SAP University Alliances program have announced the launch of the SAP Next-Gen Consulting program in Asia-Pacific Japan, at an exclusive event themed “Build the Talent of the Future for the Digital Enterprise” held in Bangalore, India. “SAP NextGen Consulting is a new strategic youth innovation initiative for the SAP ecosystem, enabling bright young minds to collaborate with SAP partners, the SAP University Alliances network, and SAP HR Early talent program participants,” said Dr Bernd Welz, Executive Vice-President & Head of Scale, Enablement and Transformation, SAP SE.

Fujitsu radically simplifies Backup and Archive Solutions

ujitsu has radically simplified backup and archive solutions for companies of all sizes with the introduction of the new generation of FUJITSU Storage ETERNUS CS appliances. It reduces both overall costs and reliance on internal resources, not to mention mitigating the risks associated with missed backups. According to Bernhard Brandwitte, VP Global Storage Business, Fujitsu, “Relying on manual processes and scripts, or ad

hoc piecemeal automation, is not sustainable over the longer term, especially not for smaller organizations and mid-market customers that have fewer dedicated IT resources or in-house expertise. Fujitsu’s ETERNUS CS appliances overcome these challenges as they make data protection simple, flexible and easier to deploy for companies of all sizes."

Kaspersky Lab announces Private Security Network

aspersky Lab has released a new solution – Kaspersky Private Security Network. Kaspersky Lab’s products can receive real-time data about the programme and website reputations, and provide companies with the fastest possible protection from new threats, without exchanging data with outside servers. The servers, which are strategically located in different countries, process on-the-fly requests arriving from Kaspersky

Lab solutions installed on corporate and home user computers. KSN currently helps to protect over 80,000,000 users each year. "A private security cloud allows the client to take advantage of the opportunities provided by the distributed Kaspersky Security Network within its IT infrastructure, in full compliance with the requirements and specific needs of enterprises,” commentsNikita Shvetsov, Chief Technology Officer, Kaspersky Lab.

Blue Coat comes up with Cloud Generation Web Gateway

fter acquiring Elastica by Blue Coat Systems, the company has introduced a new set of cloud generation products and features to its market-leading Blue Coat Security Platform, integrating essential components required for protecting enterprises in today’s rapidly-changing IT environment. These “Cloud Generation” capabilities represent a major evolution of the Secure Web Gateway, combining Cloud Access Security Broker (CASB), Advanced Threat Protection (ATP), integrated Web

Application Firewall (WAF), and encrypted traffic management (SSL), significantly advancing Blue Coat’s web and cloud security solution. Together with the CloudSOC capabilities from Elastica and the encryption and tokenization technology from the Perspecsys acquisition, Blue Coat’s Cloud Generation Gateway forms a foundation of the Blue Coat Security Platform, leveraging Blue Coat’s expertise in network, security and cloud to ensure protection of both existing and future computing environments.

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November 2015

VOICE-N-DATA

Nokia showcases futuristic technologies at Innovation Day

okia has hosted the India Innovation Day in Bangalore at the Nokia Technology Centre and showcased over 30 futuristic technologies and demonstrations on various R&D projects. Nokia’s real-time live demonstrations highlighted company’s innovations in Telco Cloud, IoT and Analytics & 1000x Capacity among many other innovative technologies in the mobile broadband segment. These diverse

technologies and overarching themes across the various demonstrations and presentations reflected major industry trends that are ready to take on the technology in future. Rupa Santosh, Head, Nokia Networks’ Technology Center, Bangalore, and Amit Marwah, Head of Technology, India Region, Nokia, were present at the event and spoke about how Nokia is bringing in cutting-edge solutions in the networks business.

Vodafone presents ultrafast 4G Network in India

odafone India has announced the rollout of its nextgeneration, high-speed 4G network in India on the efficient 1,800MHz band, from Kochi, Kerala. The ultrafast speeds offered on this state-of-the-art network will enable Vodafone 4G customers to access Internet via mobile with ultrafast speeds across a range of smart devices, including Mobile Wi-Fi. Sunil Sood, MD & CEO, Vodafone India, said, “Vodafone’s global expertise and experience

of launching 4G across 19 countries gives us a better understanding of this technology and the needs of the 4G customers. We are delighted to launch our ultrafast 4G services in India that will give customers the power to experience the most advanced wireless broadband experience available across the globe today. We remain focussed on deploying multiple technologies –be it 2G, 3G and now 4Gfor optimum use as each technology has its own vital role to play.”

DIGISOL unfurls Dual-Band AC wireless USB Adapter

IGISOL has introduced a new Wireless Dual-Band USB adapter – DG-WN3430AC. It enables notebook/ desktop computers having USB interface to connect wirelessly with other clients in the network complies with IEEE 802.11ac and IEEE802.11n standard. It is backward compatible with IEEE 802.11b/g standard. DGWN3430AC Wireless USB adapter can achieve wireless data transmission rate up to 433Mbps in 5GHz spectrum. Its dual-band operation

December 2015

offers flexible wireless connectivity which enhances sharing of files, photos, audio, video and gaming experience over wireless network. The DG-WN3430AC wireless USB adapter supports WPS using the utility, which simplifies wireless client set-up procedures so that even an inexperienced user can setup a secured wireless network without any configuration.

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DataWind joins hands with Airtel

ataWind has partnered with Airtel Africa to provide low-cost mobile Internet access in Nigeria, marking DataWind’s first expansion in Africa. Airtel Africa is a subsidiary of Bharti Airtel Limited, a leading global telecommunications provider with operations in 20 countries across Asia and Africa.Airtel Africa is one of the four major network operators in Nigeria, offering 3G coverage throughout most major cities and 2G in most rural areas of the country. “This new partnership and our entry in Nigeria represent an additional new milestone for DataWind, following our success in India. Partnering with Airtel to deliver Internet access demonstrates our continued ability to gain the support of major network operators,”said Raja Tuli, Chairman, DataWind.

MapR announces MapR Streams

MapR Technologies has announced the industry’s first and only converged data platform and introduced MapR Streams, a reliable, global event streaming system that connects data producers and data consumers across shared topics of information. The MapR Converged Data Platform integrates file, database, stream processing, and analytics to accelerate data-driven applications and address emerging IoT (Internet of Things) needs. The integration of MapR Streams into a converged platform enables organizations in any industry to continuously collect, analyze and act on streaming data.

Qualcomm strengthens its commitment to India

ualcomm has launched the Qualcomm Design in India Challenge. Dr Jacobs has also announced Qualcomm’s support for the Government of India’s Digital India and Make in India vision and is committed to introduce a Design in India Initiative to encourage the creation of a local product design ecosystem. “Energized by Prime Minister Narendra Modi’s Make in India vision, Qualcomm is excited to support the possibility of making

India a hub for product and hardware design in the areas of smartphones, tablets and IoT. The Qualcomm Design in

India Challenge has been conceived to leverage India’s vast pool of skilled engineering talent and to galvanize multitudes of indigenous hardware design companies to innovate technological breakthroughs .” said Sunil Lalvani, VP & President, Qualcomm India & SA.

NETGEAR introduces Nighthawk AC1900 Wi-Fi Range Extender

ETGEAR has added new product to its Wi-Fi Range Extenders product family. Nighthawk AC1900 Wi-Fi Range Extender (EX7000) that gives user an easy and effective way to fight Wi-Fi dead zones. It works with any router and leverage NETGEAR FastLane technology, which uses two Wi-Fi bands simultaneously to establish one super-fast wireless connection that is ideal for HD video streaming and gaming.

Nighthawk AC1900 Wi-Fi Range Extender (EX7000) is redesigned with NETGEAR genie experience that has improved features such as access point mode, Wi-Fi coverage controls, and access scheduling for parental controls. Additionally, the new genie user interface will automatically adapt to the screen size of your device to provide an optimal viewing experience on smart phones, tablets and desktop computers.

Edimax launches Wi-Fi Networking Solutions “Edimax Pro”

dimax Technology has introduced their business solution – Edimax Pro, designed for modern mainstream businesses. The Edimax Pro series is a range of high-performance, reliable and affordable Wi-Fi solutions for modern businesses to ensure seamless connectivity for Wi-Fi devices to support growing Mobility, IT and video demands. High-Performance Design with High-Speed Dual-Band 11ac Series Access Points – State-ofthe-art IEEE 802.11ac wireless technology

delivers the Giga-fast WiFi speeds that today’s fastmoving modern business environments demand. Fast Roaming with Seamless Mobility – Roams smoothly between APs without lag or interruption, ensuring top performance for video and voice streaming applications Wide Coverage and Multiple SSIDs – Keep every corner of your business connected and differentiate user groups, departments or guests with up to 32 separate SSIDs with independent security.

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December 2015

VAR CORPORATE

CIPL eyeing strong Distribution Channel across India S

i n c e i t s i n c e p t i o n i n 20 0 3 , C o rp o rate Inf otech P r i v a t e L i m i t e d ( C I P L ) ha s b e e n d e l i v ering qualityor ie n t e d c u st o m e r- c e nt ri c s o l u t i o ns i n t he domains of IT s e r vi c e s a n d p r o d u c t d e v e l o p m e nt . C o rp o rate Inf otech Pr ivat e L i m i t e d w a s i nc o rp o ra t e d b y a g ro up of young a n d d y n a m i c p r o f e s si o na l s w i t h a v i s i o n to provide c omp l e t e I T so l u t i o ns t o D e f e nc e , c o rp o ra t es, ministries, in stit u t i o n s, g o v e rnm e nt s a nd P SUs . B a c ke d by a strong te c h n i c a l t e a m, t he c o mp a ny p ro v i d e s q u ality of f shore s oftw a r e d e v e l o p m e nt s e rv i c e s t o i t s s t ro ng customer ba s e w o r l d w i d e .

CIPL’s solutions and services W i t h c u s t o me r s a t i s f a c t i o n b e i n g t h e h i ghest priority f or t h e o r g a n i z a t i o n, C I P L i s c o mm i t t e d to provide c omp l e t e so l u t i o n s t o t he i r e s t e e me d c u stomers. The c omp a n y ’ s w i d e p ro d u c t p o rt f o l i o i nc l u des solutions a r oun d I T h a r dw a re & s o f t w a re , d a t a center & in f r a st r u c t u r e , n et w o rk & s e c u ri t y , I T surveillance & V C , o f f i c e a u t o m a t i o n , p o w e r c o n d i t i o n i n g, etc. It also pr ov i d e s e x p e r t se rv i c e s i n t he f i e l d s o f F M S , A MC & C MC , d a t a c e n t e r - m a n a g e d se rv i c e s , c o ns u l t i ng & m ulti- vendor t e c h n i c a l s u p p o r t . C I P L h a s e n t e r e d i n t o partnership w it h mo st o f t h e p ro mi ne nt b ra nd s i n t he IT industry. Ela bo r a t i n g m o r e o n t he c o m p a ny ’ s p a rt ne rs hips, Yashpal S a in i , S e n i o r V i c e - P re si d e nt – Sa l e s & A l l i ances, C IP L, s h a r es, “ W e c u r r e nt l y ha v e a v e ry st ro ng relationship w it h L e n o v o , M i cro s o f t , F u j i t s u , N e t t A p p , Trend Micro, Re d H a t S o f t w a r e , A d o b e , C i s c o , H u a w e i and S chneider Ele c t r i c , t o n a me a f e w . We a re a l w a y s o p en to look at n e w p a r t n e r sh i p s w hi c h m a ke b u s i ne s s s e ns e to us.” CIPL’s distribution network C I P L i s i n t h e p ro c e s s o f b u i l d i ng a s t ro ng distribution n e t w o r k a n d c h a nne l b a s e a c ro ss I nd i a . T hi s will certainly be b a c k e d b y t r a i ni ng a c t i v i t i e s w i t h t he help f rom our ve n do r s. G o o d m ana ge m e nt e nsu re s t ha t C I PL is meeting it s mi ssi o n w e l l .

Challenges in competitive market D r o p p i n g m a r g i ns d u e t o s t i f f c o m p e t i t i o n are creating a ve r y u n h e a l t h i l y e nv i ro nm e nt . T o a d d ress this, the c omp a n y i s t r y i n g t o b u i l d a f i x e d m a rg i n m odel f or the c omp a n y ’ s c h a n n e l p a rt ne rs . G oi n g fo r w a r d W h i l e w o r k i n g i n t he no rt he rn p a rt o f the country, C I P L h a s su c c e ssf u l l y e s t a b l i s he d t he m s e l ves as a valuea d d ed S o l u t i o n P ro v i d e r. T hi s g i v e s t hem a strong la un c h p a d t o e x p and t he i r f o o t p ri nt s p a n I n dia. Yashpal Sa in i a d d s t h a t h e w o u l d l i ke t o b e a t ru s t e d name in the IT in d u st r y w i t h a s t ro ng a nd c o m m i t t e d channel base, wit h w h o m e v e r y o ne w i l l i nt e nd t o w o rk very closely for m u t u a l l y b e n ef i c i a l b u s i ne ss re l a t i o nshi ps. Reg arding th e c o m p a n y ’ s p l ans f o r t he ne x t o ne y e a r dow n the line, Ya s hp a l S a i n i sh are s t ha t i t gi v e s t he c o mpany a strong la un c h p a d t o e x p and i t s f o o t p ri nt s p a n I nd i a . C IP L intends a n d i s a l so w o r k i ng ha rd t o b e c o m e a t ru st e d name in the IT in d u st r y w i t h a s t ro ng a nd c o m m i t t e d channel base, wit h w h o m t h e c o m p a ny i nt e nd s t o w o rk v ery closely.

December 2015

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Yashpal Saini Senior Vice-President – Sales & Alliances CIPL

CIPL has signed rate contracts with the Directorate General of Supplies & Disposals for Microsoft Software Solutions & Suites, NetApp Data Storage Solutions and Trend Micro Security Solutions. These rate contracts can be used by channel partners across the country for closing business with government customers.

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December 2015

XEED Projectors

Innovative Projec tion, C As Director – Projection Products, Parveen is responsible for building the Canon Brand and growing the company’s Imaging Products business like Digital Camera’s, Camcorders, SLR range of Cameras & Projection Products group by setting up new challenge strategies & infrastructure in India. As a Product and Buiness Unit Head , Parveen is also responsible for building up our new business initiatives in India especially in the area of Retail & Cinema products. Now in this new initiative he is responsible for Building the Canon Brand into Projection Industry.

Please tell us about canon’s channel strategy for projectors? Canon truly recognises the importance of a high quality partner network and thus have a robust & rewarding channel strategy. We are expanding in key markets through our nation-wide network of partners. Ingram Micro is our National distributor for the IT channel. Ingram Micro India Pvt Ltd is an subsidiary of Ingram Micro Inc., USA. Established in 1979, IMIL today is the top IT Distribution company in India with nationwide presence at nearly 40+ locations. Office automation partners are catered directly by Canon for LCOs and LV series of projectors. Our partners work with us to leverage each other’s competencies and offer innovative solutions to their clients with excellent pre-sales & after sales support from Canon projector team. As a partner oriented company, we view our partners as an extension of our team, who play an important role in our go to market strategy and thereafter. Some of the best practices of Canon like superman scheme, Lead sharing, product training, product information, sales collateral and joint sales efforts are among the many benefits of this program, designed to give our partners a distinct sales advantage for our mutual bottom line and growth objectives.

Interactive Floor, “Kids & Co.”Krimpen a.d Lek, Netherlands The newly opened “Kids & Co” day care centre wanted to be able to offer a innovative and modern play set to be ahead of their competitors. The experience with interactive projection which is able to change content was a solution provided by the system integrator.

Canon XEED projectors deliver multi-visuals for Berlin war museum Considered to be the oldest museum of its kind in the world, the Museum für Kommunication Berlin (MKB) was founded in 1872. Its permanent exhibits explore the history of all communication, including tools of the written word, such as wax seals, postcards and stamps, as well as tools of the spoken and visual worlds, including early telephones and radios. Last year saw the opening of the ‘Networks of War’ exhibition at MKB, showing the use of a communication facility in the First World War. As part of this exhibit, traditional displays are enhanced with changing projected images. “The XEED WUX400ST took hardly any time at all to convince the curator that this device fits the needs.

Canon helps namo to create the perfect fusion of technology and service Inamo’s innovative ordering system has been developed by technology company Compurants, in collaboration with hardware manufacturers and software developers. Canon has been a Compurants partner since 2007 and in 2010 over 90 Canon XEED projectors were installed at inamo st james. The projectors are part of inamo’s proprietary E-Table™ solution, which lets diners order their meal, choose a digital table cloth, watch a kitchen ChefCam,’ and even order a taxi home, all through a projected display on their table.

Museum für Geschichte – Basel Landesmuseum – Zürich, Switzerland Company „Tweaklab“ chose Canon WUX400ST and WUX450 projectors, because of the lens shift and short throw feature, which allow a flexible installation. Furthermore because of the LCOS technology and very high image quality. It is very convenient, that both projectors use the same bulbs. For the exhibition „14/18 – Die Schweiz und der Grosse Krieg“.

December 2015

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ompact Installation Ohio Tech Center - Ohio State University Applications 1. Realtime simulations 2. A large curved screen (48 feet wide x 8 feet high) is installed around an actual Honda Accord. Operates in conjunction with an 80-core CPU and hydraulic system. - Real Time Technology can be used as an installation system example Key to installation and future use 1. High image quality and brightness, with no grid feeling 2. The current large-scale system is planned for expansion to a single monitor system and a 3 monitor system for research applications on the effect on driving of operating devices.

Navy Simulation Room Projection –Indonesia Product: WUX4000 & RS-IL03WF | Qty: 18pcs WUX4000, 16pcs lens Usage: 14 sets (remaining as backup) How it started : Indonesia Navy (East Java) needed to build Simulation Room for their sailing and war training. In the Simulation Room, projection system is required thus Datascrip & SI took the opportunity to propose XEED to the Navy. Datascrip continued to convince Navy with Canon’s LCOS technology and quality lenses. Currently Datascrip & SI are waiting for Simulation Room to be completed before they can start installation.

Venyo Belgium- Flight Simulation Training Devices Customer chose Canon due to Unique ST lens meant 1/3 less PJ’s required and the Superior Image quality in simulation conditions vs previously used InFocus projector. Venyo’s activity is to design, manufacture and market professional flight simulators (JAA/FAA certified). Since 2009, Venyo has been working on a revolutionary FTD prototype.

Canon transforms X-ray imaging at Bremen medical clinics with XEED Medical projectors The medical centre in Bremen Ost, one of four medical centres at the group, has already been using the digitally based radiological archive solution, PACS (Picture Archiving and Communication system) for several years. This process replaced the old X-ray film pictures, still in widespread use in medical centres, with digital versions. They found it immediately saved physical filing space and improved the accessibility of archive folders by allowing users to view them from their computer screens. All Gesundheit Nord’s medical centres are now equipped with radiological meeting rooms and Canon video projectors where regular demonstrations take place with doctors and radiologists to discuss findings and treatments with their colleagues.

Hyatt Regency Osaka, Japan- Wedding center Projectors: 2 sets of 12 WUX4000 units. Total 24 units Purpose of use: Wedding reception hall, wedding center

For Dealership Enquiry: North & East: Mr. Vivek Kumar-09958222331 South: Mr. Pankaj Puri : 09560627979 Canon Call Centre: 1800 208 3366

West: Mr. Milind Bokil-09820488073 For AV Consultants & Rental Enquiries: Mr. Pankaj Puri : 09560627979 www.varindia.com December 2015 33 www.canon.co.in

CHANNEL BUZZ

Konica Minolta organizes Roadshow in Karnataka

onica Minolta has organized a Roadshow in Davangere (Karnataka) on November 6, 2015 in Karnataka. The company displayed their newly-launched third-generation high-chroma machine, bizhub

industry-related requirements during the event. Visitors got familiar with bizhub press C71HC’s functionality and advanced features, which are helpful to enhance their printing business.

press C71HC in the event. The roadshow was organized to meet different objectives, to demonstrate the production printer was the primary objective. Apart from that, the roadshow was also focussed to meet the customers and understand their

The event was attended by different customers such as Digital printing press owners, lab owners, photographers, videographers, etc. The visitors were glad to attend the event and also evinced great interest in the machines.

COMPASS celebrates Diwali Bash with members and family

hen we think of Deepawali, we think about festival where people from all age groups participate. They give expression to their happiness by lighting lamps, decorating homes and offices, bursting firecrackers and inviting their near and dear ones for partaking in a sumptuous feast. Computer Association of Eastern India (COMPASS) with its family of 300+ members did the same on the occasion of Deepawali. The Association organized The Great Diwali Bash on 15th of November, 2015 at The Stadel – Salt Lake Stadium. The vision, COMPASS President Rajesh Saboosaid, is to bring all the members closer to all OEMs, National Distributors and all the stakeholders of the IT industry and vice versa on a common platform for celebration, entertainment and most importantly bonding which should last long.

December 2015

Keeping this in mind, we invited all the members, Regional and Territory Heads of all big OEMS, Principal Companies and

National Distributors along with their families. The total gathering in the COMPASS Deepawali bash was over 600 people. A welcome note was given by Neeraj Agrawal, Hon. Secretary, COMPASS. The celebrations started off with playing tambola, followed by interactive games of couples and children in the audience. Then, the stage was taken by a singer and she involved all the audience by singing all evergreen numbers. There were many playing kiosks set up for children, ladies and adults. The celebrations continued with a lucky draw and lip-smacking food.

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FAIITA supports GATES India ICT Reseller Channel Summit 2016

he national IT association Federation of All India IT Associations (FAIITA) has extended its support to GATES India ICT Reseller Channel Summit – 2016. This Summit will act as the last- mile for the Digital India initiative, and facilitates an opportunity for the vibrant startup ecosystem in the country. The start-ups can interact with ICT channel partners directly even before they go live with their products and services. Champak Raj Gurjar, President, FAIITA, said, "We believe that this initiative by GATES is timely and will not only bridge the gap between vendors and channels but will create a platform to share knowledge and industry best practices. It will help bring the channels from tierII and -III cities into a common platform with tier-I channel, and help integrate, propel and grow business and reach for vendors looking to enhance their market base in India."

Ashish Kapahi, CEO, GATES APAC, said, "It is encouraging to have such support from the industry bodies and believes that GATES will deliver a tremendous opportunities and value for the entire ICT ecosystem, especially in a period that poses a lot of disruptive challenges. The association will benefit us expand our reach to tier-II and -III cities." The GATES Summit has already started to gain momentum with very high positive responses coming from tier-II and -III cities with over 50% of the channel partners who expressed willingness to participate in such an event are first-time visitors to an event of this magnitude. This has already triggered great interest with vendors and distributors strategically associating with the event. The event is being held between 16th & 18thFebruary, 2016 at Aamby Valley City, Maharashtra.

Vodafone eager to work with ASIRT

he first ASIRT Techday after Diwali was a double celebration: one for the festive season and the bigger reason: ASIRT winning The Best IT Association in India for TECHNOLOGY TRANSFORMATION from India's most respected IT publication: VARIndia at the glitzy Star Nite Awards – 2015. An association whose members transform businesses with IT leverage to make for enterprises that compete with the biggest in the world! Unveiling award was a ceremony by itself as members rushed to the stage to grab the privilege. No wonder that the VicePresident of Vodafone applauded this feat and as ASIRT gold sponsor reiterated his commitment to work with the members of this august association that is focussed on system integration, solutions and services to SMEs, large enterprises, government across the entire spectrum of endcustomers. Ratnesh Mittal, who heads India West Vodafone business services, spoke on how Vodafone wants to work closely to deliver enterprise telecom services to SMEs. With total telecom

solutions, they built on the ability of ASIRT members as change leaders working on technology transformation for customers, Mittal shared details on how Vodafone wants to engage with ASIRT members and align them with Vodafone to address emerging enterprises with revenues of Rs.10 to Rs.2,000 crore. Being one of the most critical growth markets for Vodafone, he spoke on how lower technology deployment cost along with convergence of technology has led this segment compete against giants using technology and without end-customer having a clue or perception or bias on the size of service provider. Members gained insights with the motivational energy and mind-stimulating puzzles and gave a standing ovation to the WHDC team of Mayur Nandu and Dhara Rajpara.

VAR WATCH

Fight against counterfeit by Canon

Counterfeiting is one of the most deadly viruses that affects the entire IT industry. It not only tarnishes the image of original brands but also adversely affects the economy. China is the biggest source of counterfeit goods in Asia. It is estimated that as much as 30% of the counterfeit products worldwide are being manufactured in China. Looking at the data from a reliable source, it is found that counterfeiting contributes nearly 8% to China’s GDP. As far as the Indian market is concerned, counterfeit products are easily accessible in the Indian market. Metros are the main spots for manufacturing infringed products. Canon is one of the many global brands affected by the illegal counterfeiting of its products. Canon works closely to fight against counterfeiting on a worldwide basis, to protect the valuable Canon

brand and to safeguard the customer value that comes with using genuine Canon products. Canon has been fighting against counterfeit in India for more than 10 to safeguard the interests of their costomers and always encourages reporting any possible counterfeit activity. To protect customer's right and brand reputation, Canon has been actively extending anticounterfeit raids all over the country. A unique Canon hologram is included on the packaging of all genuine Canon ink cartridges, laser toners, copier toners, cameras and camcorder batteries. The hologram has a unique colour-changing feature which appears as an iridescent gold when viewed from the front, but changes to a dark iridescent green when tilted horizontally. If the hologram is counterfeit, this colour change does not occur or the change is slight.

Why buy original Canon product? • Genuine Canon supplies and accessories are manufactured under strict quality standards to ensure that consumers enjoy the full potential of their Canon products. • Counterfeit supplies and accessories are possibly manufactured with poor quality parameters as observed from seized counterfeits during raids. • Counterfeit Canon printing supplies may cause poor equipment performance, including low toner/ ink yield, inferior print quality and toner/ink leakage. • Counterfeit Canon accessories may cause product malfunctions, or leading such batteries to overheat, leak liquids, ignite and/or explode.

December 2015

CTRLS – Asia’s largest Tier4 Datacenter and Managed Services Provider is enabling Global Fortune 500 and ET 500 Companies in India

he business landscape in India is constantly changing across e-commerce, BFSI, healthcare, retail, education, as they are adopting new and better business and IT models to gain competitive advantage. Also, new and disruptive technologies such as Cloud, Big Data and Mobility are changing the way data is being generated and consumed. The advent of IoT and Smart Cities would further lead to a large generation of data from connected devices, necessitating a huge demand for datacenter space, including Compute, Storage and Disaster Recovery. Today, CtrlS is the trusted advisor to over 3,500 Indian and world’s leading organizations, including ten of the Fortune 100 companies globally and twenty-three of the ET 100 companies in India. It serves major banks, telecom, e-commerce, media, insurance, healthcare, retail, FMCG, IT/ ITeS, manufacturing companies in India and across the globe and works with all the major worldwide leaders in Servers, Storage, Datacenter equipment and software and application technology players. “We are vendor-agnostic and firmly believe in leveraging each partner’s strength aligned with our business goals. They surely have played a key role in the success of our organization and in rendering the best of technologies to our customers,” cites Sridhar Pinnapureddy, Founder & CEO, CtrlS Datacenters Ltd.

A chat with Sridhar Pinnapureddy, Founder & CEO, CtrlS Datacenters Ltd, was an eye-opener. From speaking about the company’s datacenter business in the country to throwing light on its various service offerings in the country, the Sridhar opened up on many other details that were hitherto unknown. trends and consumption. Talking of tiering of datacenters, they can be classified as follows: As a matter of fact, while most datacenters in India are rated at tier-3 or below it, CtrlS is the only company that has certified tier-4 datacenters. These datacenters are certified by certifying bodies like TIA, after having analyzed close-to 1,800 parameters, some of them being the datacenter's design,

Datacenter business in India vis-a-vis CtrlS Datacenter is poised to become a thriving business in the coming years. According to Gartner, the total floor capacity of Indian datacenters is expected to cross 6.6 million square feet by 2016, and the market size is estimated at $1.3 billion. It could perhaps breach the estimate in the next twelve months due to the current market and technology

December 2015

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the engineering design, the history of natural calamities that have occurred in the datacenter's location, the cabling and even greenhouse gas emissions. “As you know, after a multitude of checks and audits, does a datacenter obtain the credible tier-4 rating

Sridhar Pinnapureddy Founder & CEO CtrlS Datacenters Ltd

and certification,” asserts Sridhar. CtrlS operates two state-of-the-art tier-4 datacenter facilities in Hyderabad and Mumbai, while the company soon plans to launch its New Delhi facility. The Hyderabad facility consists of 20,000 sq. ft. of space with a rack capacity of 972 and power capacity of 10 MW. The Mumbai facility is spread across 200,000 sq. ft. of space with 30 MW of power capacity. The NCR (NOIDA) facility consists of 100,000 sq. ft. of space. “In the next sixteen months, we would be setting up our Bangalore facility. Our future roadmap includes launching of tier-4 datacenters in the potential tier-II cities across India,” says Sridhar. The tier-4 datacenters of CtrlS in Hyderabad, Mumbai and NCR (NOIDA) are also designed to host mission-critical applications and are dual-powered, including chillers and heating, ventilating and air-conditioning (HVAC) systems and fault-tolerant site infrastructure with electrical power storage, distribution

facilities and fuel storage. “Our datacenters are carrier neutral equipped with gigabyte bandwidth capacity and provide lowest latency as the network comprises of India’s leading BFSI companies, payment gateways, ISPs and Telcos,” says Sridhar in support of the company’s datacenters. Natural and man-made disasters such as earthquakes, tsunami, tornado, floods, fires, terrorism, etc could disrupt business operations leading to disruption of services, resulting in business losses and erosion of customer’s confidence. Under such circumstances, a tier-4 datacenter is built to withstand earthquakes, floods, fires, etc. The tier-4 standard ensures that the datacenter provides the highest level of security, integrity and redundancy available in the datacenter solutions industry. A tier-4 datacenter, thus, becomes an absolute necessity to ensure business services such as banking, e-commerce, telecom and other mission-critical services to be made available round the clock with 100% uptime. “The recent floods in Chennai not only cost human lives (sadly), but led to business disruption and losses in millions of dollars. Our tier-4 datacenter can help businesses mitigate risks of business losses by helping them deploy the infrastructure in our datacenters and ensure 100% uptime (round-the-clock availability). In addition, the facility has physical security zones. In case an enterprise requires their people to work from a temporary emergency facility due to floods or a natural/man-made disaster, we provide tier-4 Work Area Services (WAR) to ensure people work from our datacenter and serve their customers. A tier-4 datacenter facility hence becomes a compelling need for businesses in India,” explains Sridhar. CtrlS datacenters are built to withstand earthquakes, floods, fires, and have an

Neeraj Vetkar, Head - IT Infrastructure at TATA AIG General Insurance Co Ltd and an Award Winning CIO “We are extremely satisfied and delighted with the services provided by CtrlS Datacenters. The levels of levels of commitment, transparency and solution building ability displayed by CtrlS are indeed very unique and rare to witness in the Industry. At Tata AIG, when we needed to migrate our Primary Datacenter Facility, they ensured the migration was completed in a record time of 48 hours – a record of sorts. We at Tata AIG are confident that we are in the safe hands of CtrlS”

unimpeachable nine zone military-grade security measures in place. It offers the industry’s best uptime guarantee of 99.995%which is near zero downtime powered by builtin redundancy, full Uninterruptible Power Supply systems with N+N redundancy levels, and backup generator systems in the event of any local utility failure. “All our tier-4 facilities are built to withstand natural calamities. Our datacenter facility in NCR region (NOIDA) can withstand earthquakes (Richter Scale 8.5 to 9) and is 100% protected from air pollution such as sulphur. Our datacenter services have had 100% uptime since the commission of our datacenters. To ensure high availability of our facilities, we conduct regular audits including external audits for ANSI/TIA-942 Telecommunications Infrastructure Standard for Datacenters Infrastructure Standard for Datacenters. In any eventuality, let us say, a city is blacked out due to non-availability of power or water, our datacenters can operate with its own resources continuously for seven days continuously without any service interruptions.” CtrlS tier-4 datacenters allow concurrent maintainability without causing downtime. It has built-in protection against almost all natural elements.

Many facets of CtrlS… CtrlS has had 200 innovations ever since the inception of the company and majority of them have been on the high energy-efficient practices and innovative cooling solutions. Its energy efficiency ensures 30% lowerpower costs for all customers, which is its value addition. “We achieve energy efficiency through datacenter best practices (as a part of innovations) such as elimination of cooling inefficiencies, regular upgrades of all cooling systems, rightsizing the UPS and power distribution equipment, regular calibration and monitoring of cold aisle and related temperatures, matching server capacity loads in real time and process automation for temperature/lighting control,” he says. CtrlS has also launched a slew of offerings to address the growing needs of businesses. They include – Cloud4C - World’s 1st Tier4 Cloud with built-in DR CDN - India’s 1st Content Delivery Network TIO Total Infrastructure Outsourcing SOC - Security Operations Center RIM Remote Infrastructure Management CLMS - Cloud Managed Services BDMS - Big Data Management Services SAP HANA Services All businesses today require round-theclock support and 100% availability of services – be it an e-commerce portal, banking/ financial services organization or a hospital. To address such business and technology needs of customers, CtrlS has innovated on an 8-Step

Swapnil Shirwadkar - Head Datacenter Operations & IT Projects, IndiaFirst Life Insurance and Winner of IDC insights Awards 2015 “CtrlS has provided us a unique DR solution on the cloud. The solution not only enabled our ability to withstand disasters but also help save our costs by 60% and above. It has been a pleasure working with the entire CtrlS team and building a robust solution for IndiaFirst Life Insurance.” Service Delivery Process (ESDP) – which is more contemporary and addresses the gaps in ITIL, CoBIT (as both the standards are precloud era). “Our innovative ESDP ensures our customers focus on their core business, while our service delivery teams work round the clock through efficient helpdesk, trouble ticket management, effective and efficient programme management to keep their mission-critical applications available seamlessly,” adds Sridhar. Besides, CtrlS also has a Customer Services Portal (CSP) – a customer-friendly initiative to provide control into the hands of its customers.

Going forward…

CtrlS will continue to invest in its Research & Development to roll out new products and services to address the customer’s pain points and help them align IT with the business objectives and goals. Customer being its number-one priority, its Total Ownership philosophy is aimed at meeting the customer’s challenges through multi touch-point engagement to help address their applications and related infrastructure hosted with the company and ensure that they enjoy the highest uptime through tightly knitted service delivery operations structure and the Service Level Agreements (SLAs). And, as Sridhar sums up, “Customer’s Delight is our Mantra”, CtrlS does understand that it is its customers that matter the most to it and looking into their constantly increasing demands would what makes it a strong customer-focussed brand. n

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December 2015

VAR CORPORATE

Lenovo Partners Felicitated at Lenovo Executive Council (LEC) visit 2015 Talking on the occasion, Rahul Agarwal, MD - Lenovo India said, “Driving partner profitability is one of our top 3 priorities. We have always been a partner-centric company and the fact that Lenovo WW CEO makes it a point to meet and talk to our key partners in-person, is yet another way to showcase how much the Indian partner ecosystem means to us. I would like to congratulate the winners and thank each of our valued Partners for their contribution.” The top companies recognized for their commitment and efforts include Redington India Private Limited, Nook Micro Distribution Limited, Cyber Peripherals Private Limited, Simtel, Comprint, Galaxy Office Automation Private Limited, Akshara Enterprises, Absolute IT Solutions, Reliance Retail Limited and Flipkart.

Rahul Agarwal MD - Lenovo India

s part of acknowledging and appreciating the contribution of partners towards making Lenovo a leader in its space, the company has recently held an event titled ‘Innovation Never Stands Still’ for its partners in New Delhi on November 18, 2015. The event served as a platform for the Partners, press and customers to interact with the Lenovo Executive Council (LEC). The event was followed by a dinner meet for the core partners, hosted by the LEC. Here, they were taken through the key achievements of Lenovo India for the year and also discussed about changing market dynamics and the strategic direction that Lenovo intends to take. Top performers were rewarded for their contribution and commitment to Lenovo.

Lenovo ThinkPad Stack

You cannot call Lenovo Thinkpad stack to be a PC, as it is a combination of four devises that provides extended capabilities to the laptop. These small devices, each about the size of a portable hard drive, are designed to nestle on top of each other. The ThinkPad Stack gets its name from the way these different accessories work together. The top of each component in the ThinkPad Stack has a female plug and a male plug-in the bottom. Each of these Stack items is a perfectly capable accessory in its own right. Magnets embedded in each piece of the Stack lock everything together when components get close enough. Power buttons are aligned on the left on three of the four devices. The Stack consists of a power bank, a Bluetooth speaker, a wireless router/access point and a 1Tb hard drive. The speaker can be used for listening music, watching movie or making conference calls. It has a built-in microphone as well. For listening you can either use Bluetooth or a regular 3.5mm jack cable. For conferencing you however need a Bluetooth. It has an 8 hour built-in battery. You can charge this battery using an USB cable or using the ThinkPad Stack battery. ThinkPad Stack also has the USB 3.0

December 2015

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hard drive that has 1TB of space to store documents, photos, videos and mission critical information. A microUSB cable supplied with this hard drive makes connecting to it for speedy transfers pretty easy. A bright green light lets users know when there’s a data transfer happening. The network router can be used to share your Ethernet network connection or your 3G/LTE network connection by using a USB

dongle. The router has a simplified interface to configure it, which can be done from the ThinkPad Stack software. It is currently available for Windows, iOS and Android. Finally, there’s the 10,000 mAh battery. Lights on the outside of the battery let users easily see how much power they have left. Full size USB ports let smartphones or tablets charge directly from the battery. There’s the MicroUSB for charging it too.

‘Lenovo is one brand that manages Service issues really well’

Vishal Sopory, Chief Executive Officer (CEO), Iris Computers, shares his views with VARINDIA as to why it is always a pleasure to work with Lenovo –

Iris Computers has been associated with Lenovo ever since the time, in the words of Vishal Sopory, Lenovo was born in India, i.e. when Lenovo bought the PC division from IBM. “We have been Lenovo’s distributor since day one. It has been ten years now that we have been with the company,” says Vishal Sopory, Chief Executive Officer (CEO), Iris Computers. The journey has been phenomenal for Iris. It participates with Lenovo across the product lines that it sells in India, barring the mobile phone segment. It is the largest distributor for X Series, Lenovo’s commercial business, key account business, tablets, consumer business and the services business. From a growth perspective, Lenovo is the largest contributor to its revenue and growth till date. “To give you an example, out of the Rs.2,500–Rs.3,000crore business that we will do this year, 40% of the contribution would be coming from Lenovo as a brand,” says Vishal. “The journey has been phenomenal, as we started from a mere $2-million business a month and today have grown to do a business of Rs.100–

Rs.150 crore on a monthly basis,” he further continues. Talking of service support, Vishal says that this is one brand where he has rarely seen customer or partner escalations coming in, which clearly is a reflection of how well things are happening on ground. “Otherwise, we would have partners piling up on us referring to service issues with Lenovo. We have very

minimal escalations coming in for service that probably tells us that things on ground are being handled well,” he reiterates. Also, Lenovo also consistently conducts customer and channel surveys, especially on service and the results show transparently of what or how actually the situation is. In a nutshell, the customer and the channel are extremely happy with the way service is managed. But a one-sided tale would not have made this association a success. Iris as an organization maintains its USP of coming up with fast decisions and business plans and this has helped both in getting plans executed fast. Also the value that Iris brings in terms of innovation is also noteworthy. “With our internal mechanisms and tie-ups with other financial institutions, we create financial models around transactions for partners that ease them to do business with Lenovo,” he says. Summing up, Vishal does say that Lenovo has an opportunity and it does things right, and this is the reason why partners repose faith in the vendor and the distributor like Iris has been associated with it for the last decade.

“Lenovo is lending a helping hand in raising every partner’s business” While heaping praises on Lenovo, Anees Ahmed M. Kagzi, Managing Director, General Technologies, tells VARINDIA as to how his company would help Lenovo steer forward its growth and increase its clientele – General Technologies has been associated with Lenovo since 2004-05, when IBM globally sold off its PC division to Lenovo. “Lenovo has become a much stronger company after the system vertical has come to it. IBM was still taking care of the PC business even after the sell-off for the first five years. Then, Lenovo took it over independently. The service part, however, still remains with IBM and the experience has been very good. Every partner finds it very friendly to work with,” says Anees Ahmed M. Kagzi, Managing Director, General Technologies. As mentioned by many other partners, Lenovo has always been a channel-friendly company, where 94% of the sales come from partners. Incentive programmes have also been very good. In fact, as Anees mentions, they are much better than many other counterparts. “Apart from incentives, they always pay us on time, without our money getting stuck in business. Because of this, there is always a motivation to invest in Lenovo,” he says. Lenovo is engaged in servers, laptops,

desktops, tablets, mobile phones and now they have also entered the storage space. According to Anees, the kind of depth they have for products actually helps in approaching the enterprise customers with the right products. The pricing and the quality of products are also helping partners to get the orders. Indeed, Lenovo is lending a helping hand to all the partners in terms of raising the channel

business. Going forward… In the coming twelve months, Anees says that his company is expected to register a substantial growth of 60 per cent. “We are investing in solution experts, pre-sales and customer relationship. We are investing more on client demonstration of machines from Lenovo. Our stocking level has also increased above 100 per cent.” General Technologies has also added a lot of financial institutions and manufacturing distributors to Lenovo’s clientele. “Recently, we have bagged Stockholding Corporation of India where Lenovo was not earlier present,” he asserts. Currently, the two accounts where Anees is working along with Lenovo are Stockholding Corporation and Mahindra Finance. “The relationship with Lenovo is always going to grow strong because, being a channel company Lenovo is investing in the channels and the next 36 months are going to be really eventful,” Anees sums up.

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December 2015

COVER STORY

Start-ups – Future Enterprises of India The new buzzword “start-ups” which has been hovering on the Indian IT industry for quite a long time has created ripples in the ecosystem. In recent days, India has become an incubator for start-up companies. India, which is one of the youngest start-up nations in the world, has some of the most thriving businesses. The technology start-up landscape has gained momentum and is showing signs of maturity. The start-ups are playing a major role behind technological innovations in the country as they are flexible in embracing newage technologies. As per the NASSCOM Start-up Report 2015, within one year, the number of startups in India has increased by 40 per cent and is expected to cross 4,200 by the end of 2015. With over 100-per cent growth in the number of PE/VCs/angel investors along with a 125per cent growth in funding over the last year,

Ravindra Krishnappa CEO and co-founder AppsOnChat

December 2015

the Indian start-up ecosystem has risen to the next level. The total funding in India-based start-ups is estimated to be nearly $5 billion by the end of 2015. This growth will only increase as thousands of start-ups are expected to establish themselves in India, generating employment opportunities for hundreds of thousands of people. This will not only pave the way for innovative services, but will also act as a major booster for the development and progress of the Indian economy. “The start-up landscape does not very heavily invest in the data centers given the nature of the business. The first thing that helps them is SMAC (Cloud, Mobile, Analytics and Social Media) platform. They are the fastest to embrace all these technologies. In a survey conducted by EMC, we have seen that 85 per cent of start-ups have adopted mobile, 54 per cent have embraced cloud, 46 per

Saurav Kumar CEO & Co-founder, Cube26. www.varindia.com

Amit Mehta Country Manager, Isilon Storage Division cent analytics and 44 per cent social media,” said Amit Mehta, Country Manager, Isilon Storage Division. Product/ digital start-up landscape So far, the industry has witnessed phenomenal growth for the Indian technology start-up ecosystem, driven by factors such as massive infused capital, acquisitions and consolidations, increasing Internet and smartphone penetration, and an ever-growing domestic market. “The technology product start-up landscape in India is in a take-off state, having gathered the momentum the entire ecosystem is now ready to gain altitude, which essentially would mean that scalable solutions will see a lot of customer traction both in the B2B and consumer space, thereby yielding positive output for the long-term

Pradeep Agarwal Chief operations officer, hSenid Business Solutions investors,” says Sundeep Bhat, National Sales Head, C- Zentrix. “In recent years, the Indian start-up ecosystem has really taken off and come into its own – driven by factors such as massive funding, consolidation activities, evolving technology and a burgeoning domestic market,” adds Pradeep Agarwal, Chief Operations Officer, hSenid Business Solutions. The start-ups are riding on the success of identifying the gaps in traditional businesses and bridging those gaps with innovative products. “Driven by young, passionate entrepreneurs and professionals who are looking to integrate technology with innovative business solutions, the Indian startup landscape is, at present, extremely vibrant and dynamic. Professionals are identifying gaps in the traditional business models and are working zealously towards bridging them through technology. Devices such as smartphones in particular have provided these new-age businessmen an extremely feasible way of enabling services delivery owing to their ubiquitous presence and massive scope for future growth. As such, the country is seeing constant product re-engineering as well as evolution and implementation of new and path-breaking technologies,” comments Ambika Sharma, Founder, Instappy. VC/PE investors Venture capital investments in India have reached Rs.15,600 crore (US$2,363) till June 2015, surpassing the total Rs.14,850 crore

Sundeep Bhat National Sales Head, C- Zentrix

(US$2,250) invested in the entire 2014, setting the stage for another record year as interest in local technology start-ups peak. So it is quite evident that the VC/PE investors are very keen to invest in India and it is gaining momentum. “Globally, VC/PE investors have always been active in the space of ICT. I see the Gen-Y of investors slightly more inclined towards the ‘Cloud Powered’ unified communications. The US start-up community in the ICT space has seen more than a billion US dollars of funding in the last year alone and the inflow of funds will continue for the next few years with an only cap of rolling out multiple services over the same platform. It is important to understand that the hardware business is difficult to sell. So hardware has to be backed with strong software. Investors usually shy away from investing in the product/hardware domain, but there has been a good amount of investment made in the product/digital startup domain, especially when it has been backed by strong software propositions. “In the near future, we believe investors

Ambika Sharma Founder, Instappy

will be more cautious into where they are investing and evaluating the business plans and strategy further stringently,” says Saurav Kumar, CEO & Co-Founder, Cube26. Similarly, Bishal Lachhiramka, CEO & Co-Founder, Ameyo, states, “Investments in this field are gradually picking upstream. Ameyo raised its first round of Series A venture capital funding of $5 million in July 2015 weighing on the possible opportunities the field is open to. India has always been accommodative to venture capitalists, and by adding start-ups and the overarching emphasis on customer experience, the investors are looking forward to new innovations in the contact centre industry.” “The pace of VC investments has been good in technology companies that could demonstrate large market and scalable sales model. The total funding in India-based startups is estimated to be nearly $5 billion by 2015. A large share of the investment has gone in consumer tech firms as opposed to software companies. In 2016, we will see the share of investment increase in software companies,”

expresses Nilesh Patel, CEO, Lead Squared. Although the market has suffered in recent years because of considerable backlash against certain start-ups as a result of layoffs, India continues to grow as a start-up giant. “The last one to two years saw much exuberance in the financial markets for startups, but a correction was expected as part of a natural cycle. With the recent negativity around start-ups after news of layoffs and shutdowns, investors have become a lot more cautious. High valuations demanded by Indian technology start-ups now need to be supported by underlying growth, sound business models and the ability to turn in profits. That said, it will not impact genuine sustainable interest for the Indian start-up ecosystem,” adds Bhavin Turakhia, CEO, Ringo and Flock. Technology innovation with start-ups Unlike traditional companies, start-ups are open to adopt new technologies to come up with innovative and fresh products and solutions. Innovation is certainly on the rise in India and it is not just because of start-ups but because of enterprises investing heavily in R&D. Today, multiple new products have been brought up by start-ups and a lot of them are doing well in the market. Another reason behind the boom of the start-up ecosystem in the country is because start-ups are more willing to take risks and experiment with products. Today, multiple new products have been brought up by startups and a lot of them are doing well in the market. “Technology and innovation are tightly linked notions. Technology is the platform on which innovations are founded. It is becoming quite easy for entrepreneurs who have ideas to develop a digital tech product and launch a start-up. New start-ups are focussing on commerce, analytics, education, marketing and collaboration. One set of startups becomes the cause of another set of startups. For instance, the rise in e-commerce and m-commerce is fuelling the growth of startups in the hyperlocal retail and hyperlocal delivery segments,” opines Tejinder Oberoi, Founder Director, m1-Order. “As such, a start-up culture is much more open to adopting and using the latest

Tejinder Oberoi Founder Director m1-Order www.varindia.com

December 2015

COVER STORY with their unique solutions, are witnessing increased traction in whitespace opportunities like big data and analytics, internet of things, augmented reality, smart hardware and cloud computing. “Since 2010, the Indian technology startups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to grow steeply,” Sanchit Jain, CEO, Dream Orbit

Bhavin Turakhia CEO, Ringo and Flock technologies available in the market. This, in turn, forces tech-based companies to innovate to provide fresh solutions that can be leveraged by an ever-growing pool of startups across the globe. Sharing such a symbiotic relationship, both the industries feed off each other and depend on each other to grow and scale.” “A key factor in this innovation relationship is the increased penetration of smartphones across the country. Today, people in rural areas too own smartphones and heavily use apps and data, making technology not just a luxury for the elite few. Start-ups have capitalized on this, creating apps that leverage the low cost of smartphones and infrastructure to bring you goods and services to your doorstep,” expresses Bhavin. “The start-up revolution has not only paved the way for technology innovation and advancements, but a larger cake of emerging businesses solely rely on new-age technology to support their operations. For instance, the storm of hyperlocals has made start-ups to gradually shift to mobile platform and applications as a primary and critical source of communication and business transaction. This wave of technology innovation seems to never cease and surprise customers that are now eagerly waiting for new advancements in business,” says Bishal Lachhiramka. “The present-day Business Models are looking out for specialized solutions in niche markets. They are looking for solutions that are light, can be easily integrated, are secured in open networks and ease real-time governance. Owing to this, the Indian technology start-ups,

Nilesh Patel CEO LeadSquared

December 2015

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Upcoming technology trends As start-ups are the innovators of new and fresh solutions and products, they are the ones which will guide the upcoming technology trends. They will be very much instrumental in upholding a technology as a trend. “While cloud-based technologies have dominated the start-up landscape for a while now, with new breakthroughs constantly being made in the sector, we can safely assume that cloud will continue to play a decisive role in the market. Additionally, data analytics technologies will play a more vital part in defining growth strategies by identifying

Bishal Lachhiramka CEO and Co-Founder, Ameyo

current and future trends and providing the budding ventures with valuable insights. This shall empower them with the tools to plan their business evolution and will help them tailor their growth journey for success in their respective industries,” suggests Ambika Sharma, Founder, Instappy. “The new social and economic policies are driving better opportunities for the year 2016. We are expecting many small and medium businesses to open up to technology and join the mega trend of digital transformation. Technology would help these SMBs capture the untapped markets with new innovative business models and transform the business scenario in general. New verticals like public sector, healthcare, media, education and energy will be emerging and would demand innovation in IoT, Cloud and Mobile Application. We will see stronger emphasis on Human-centric Designed Application acting more smartly using Big Data,” says Sanchit Jain, CEO, Dream Orbit. Listing the upcoming top three predictions, Ravindra Krishnappa, CEO &

Sanchit Jain CEO, DreamOrbit Co-Founder, AppsOnChat, says, “The top three predictions are Chat led by WhatsApp will penetrate 60+% of Indian households, India will have a near-zero legacy on mobiles, i.e. most people will have a smartphone that is capable of 3G+ connections and lastly almost all ‘field’ related services will be both Geotagging and Mobile enabled.” “Multiple technologies will dominate 2016, leading among them will be applications and IoT. As we move ahead, one will see varied usage of IoT and newer products based on IoT being launched. The products which can add utility to the daily lives of consumers will be the winners. IoT has been talked about extensively, but very few products are today available in the market which are easily accessible to the consumers, have a daily utility and are easy to use. If one can change this, it will certainly be a game-changer,” predicts Saurav Kumar, CEO & Co-Founder, Cube26. Message for start-ups The new generation is the information generation who wants 24/7 access across multiple platforms and also wants unique experiences. So given that start-ups do not have any legacy, they can immediately embrace the latest technology and cater to the digitally native information generation. To become the future enterprise, the startups need to follow a few standards which will help them to taste success. “We analyze five top business drivers for either traditional or start-up companies to be successful. These are: • Predictively spot new opportunities which mean understanding your customers very well, have data sets which are aggregated and doing predictive analytics to become profitable. • Creating unique customer experience which is only possibly when you understand your customers well. • Innovate in an agile way. India is very different from other markets so start-ups have to innovate their offerings in a very agile way. • Operate in real time. So if there is a crisis you need to address it in real time. It is the reality of the start-up companies. • Secure customer sensitive data,” concludes Amit Mehta. n

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Gujarat: 98642 30150; Mumbai: 99677 18653; Rest of Maharashtra: 99677 18653; Goa: 99677 18653; Madhya Pradesh, Chhattisgarh: 98269 92970; Delhi, Uttar Pradesh: 99583 72672; Haryana, Uttarakhand: 99100 86976; Punjab, Chandigarh and Jammu & Kashmir: 99100 86976; Rajasthan: 99100 86976; Bihar, Jharkhand: 90075 45577; Orissa: 90405 06080; North East: 98642 30150; West Bengal: 97485 02710; Karnataka: 74117 74666; Andhra Pradesh, Telangana: 90405 06080; Tamil Nadu: 74117 74666; Kerala: 98950 99231 www.varindia.com

December 2015

VAR CORPORATE

Market opportunities abound for the New Veritas N

ow an independent entity after splitting from Symantec, Veritas has recently concluded its Asia-Pacific Partner Link Conference – 2015 in Macau. The information management solutions company and a major backup solution leader have announced the winners of the 2015 Asia-Pacific and Japan (APJ) Partner Awards at its event. The award ceremony honoured top performing partners who have demonstrated dedication to achieving strong business growth and positively contributing to their customers, the partner community and Veritas.

Global market opportunity…

–

big

Addressing the company as a $2.6billion start-up, George Wong, Channel Leader for Asia- Pacific and Japan, Veritas, said, “Veritas is a financially strong and a profitable company. It is focussing a strong market of $15 billion where the data is growing at a speed of 44 Zetabytes and the market at a rate of 9 per cent. The company is among the leading players in the market because of its strong product portfolio, of which 80 per cent products are growing rapidly.” In today’s business, data plays the most critical part in any decision-making, but unstructured data rate is growing faster than structured data. As per the company’s information, only 1.5 per cent of zettabytes of data backed up today is actually actionable information. Many a

December 2015

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time, companies do not know about the owner of the data after backing it up over various hybrid clouds. It results in data fragmentation. It is a challenge for Veritas to make the companies use its storage management technologies as they move more of their data to the cloud. The global opportunity for Veritas, however, at present is huge as it is addressing a $15-million market. The new technologies that have been introduced by Veritas will address a market size of $25 billion globally as it expands to these new areas.

Post-Split… Though ten years is a long time and Veritas was with Symantec, but the fact remains that top enterprises in India have been using Veritas for all these years. There

George Wong Channel Leader Asia- Pacific and Japan, Veritas are banks which have been using it for 20 years and they still continue to use it. But the opportunity for Veritas lies in how it uses these solutions efficiently because the backup infrastructure is still upgraded in the same way as it was in the past. Data

“The new Veritas is a channel-friendly and profitable company. The key verticals of the company in India are BFSI and telecom and applications have exploded, as a result of which the backup window has gone worst. So operationally there was a lot of pain that large customers were going through at the moment. But Veritas has proactively brought in solutions in to the market like the purpose built appliances. This gives enterprises solutions to some of the pain-points they are going through in terms of reduction of the backup windows. “The good part of this separation is that it was a much-planned activity over the last one year. As part of the planning, we have communicated with the customers very well. All the joint contacts were tracked down which were between the customers and Veritas. Probably, about 8–10 per cent of the business has some of those contacts from India. Some of those contracts will continue till their renewal time. In terms of acceptance of the separation, the customer’s impact is zero apart from the contracts built. The support also continues from the same centres that it was globally. We have a huge presence in Pune. The acceptances from the customers are 100 per cent,” stated Balaji Rao, Managing Director, Veritas India & SAARC. After the separation, there have been many customer acquisitions by Veritas. Many of the customers are now upgrading to the latest infrastructure. So the company is observing a serious growth in new customer acquisition.

Veritas – A channel-focussed company As Balaji Rao puts it, India is an exciting market to work for Veritas. “The new Veritas is a channel-friendly and profitable company. The key verticals of the company in India are BFSI and telecom,” he said. Veritas is also 100% channel-focussed company. The partners are divided into two categories – Platinum and Gold. It has 27 Platinum and 73 Gold Partners in the APJ region. 96.5 per cent of the company’s revenue comes from these partners and 4.5 per cent of the total revenue is invested in innovation of products. The Platinum Partners are significantly growing ahead of the market. In the first half of the year in APJ, MEA and America,

the company has seen significant growth through the partners. The company also offers very aggressive sales incentives for Platinum Partners. As the partners start working with Veritas and achieve growth, they are recognized and rewarded for the

acceleration maintained. Veritas has 38 Managed Partners and two distributors – Redington and Ingram Micro in India.

The 2015 winners of the 10 award categories are: 1. APJ Distributor of the Year – Ingram Micro 2. APJ Distributor of the Year for Backup Exec – Networld 3. APJ Global System Integrator (GSI) of the Year – Hitachi Data Systems 4. ASEAN Partner of the Year – CTC Global Pte Ltd 5. Greater China Region Distributor of the Year – Digital China 6. Greater China Region Partner of the Year – United Electronic Corp. 7. India Partner of the Year – Value Point 8. Japan Partner of the Year – Hitachi, Ltd

Commenting on the awards, Wong states, “Our partners play a critical role in growing Veritas’ market reach and scale across the APJ region. The awards are a testimony of our partners’ core competencies in delivering innovative, next-generation information management solutions to our customers. Our heartfelt congratulations to the award-winners, all of whom have gone above and beyond to help our customers achieve agility and efficiency of their IT systems with Veritas’ technologies.” The award-winners were selected based on a key set of criteria that includes overall performance in revenue growth, program adoption, excellence in technical innovation and the strategic implementation of Veritas’ information management solutions across heterogeneous environments that enable

customers to gain control and insight of their valuable information. Balaji also mentioned the opportunities for Veritas Channel Partners. He said, “When we look at mid-market and below it, we see that over a period of time we have a lot of work to do in this market. That is a market where I will be focussed even more with channel partners because we need reach in that area and partners can bring in tremendous amount of value in the form of advocating the Veritas brand and the new solutions to the customers. For partners, the top-end customers continue to be a lucrative market for them but the mid-market and below is where partners will be seeing a lot of revenue. We also have innovative schemes for this market.” Veritas has also planned for a 7-city enablement program in India starting from December which is focussed on the acquisition of new partners. The program will run in Hyderabad, Chennai, Pune, Delhi, Mumbai, Bangalore, Kolkata and Ahmedabad. Veritas will enable its partners with its recently introduced technologies and its big focus will be on the enablement of its partners. n

9. Korea Partner of the Year – BeatRice 10. Pacific Partner of the Year – Intalock Technologies

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December 2015

FACE TO FACE

Propagating a new “Services” focussed Data protection framework Ganesh Kuppuswamy, Director, Arcserve India & SAARC, tells VARINDIA as to what has changed in the data protection landscape, the emerging trends and transformations and the emergence of unified data protection technology in India – What, according to you, are the emerging trends and transformations for 2015, in terms of data protection space in APAC?

We have recently concluded a micro survey on data protection trends across APAC with an aim to assist IT managers and backup administrators to understand how their counterparts around the region are managing their data protection strategies. By identifying specific trends, it is hoped that IT managers and backup administrators will gain insight into technologies they may want to consider as part of their evolving data protection strategies. The survey’s findings discovered that APAC is slightly slower to leverage some of the newer data protection technologies and practices that are being adopted in Europe and North America. Therefore, there is a definite requirement for some of the older “backup” technologies to be supported in the future. The survey reveals that there is interest in understanding how new technologies and practices can complement, and in some instances replace existing infrastructure and practices.

What is driving the demand for unified data protection technology in India? The main challenge of customers is that they have multiple servers, applications and multiple skill sets to manage the data and servers. Companies need one simple solution that can address data protection challenges in an increasingly complex environment. In addition, we see the emergence of appliances as one of the growing deployments options, often combined with cloud Disaster Recovery-as-a-Service (DRaaS). Businesses are, however, now looking to simplify their deployments, a trend with multiple implications. Using specialized solutions to protect one application, or just hypervisors, for example, should be a thing of the past. Integration between virtualization and cloud features in broader solutions, making these niche solutions irrelevant. Unification of data protection under one roof, combined with ease-of-use and a broad set of capabilities is taking hold. Again, an organization’s size has almost become irrelevant when it comes to getting low RPOs and RTOs.

with our own sales, marketing and support, product development team. It is a logical move for us to become independent so we can focus on the SMB market. As an independent company, Arcserve can now laser-focus on its key market targets and invest in marketing, channel development and accelerate its technology horizons. In addition, we have an active customer base of 45,000 end-users in more than 50 countries, and we partner with over 7,500 distributors, resellers and service providers around the world. We are proud of how we interact with partners and customers and provide timely responses.

Why is Arcserve Unified Data Protection (UDP) the future of data protection?

• •

Arcserve’s strategic direction is towards – Leveraging market tailwinds for which Arcserve is extremely well positioned Building on its new Arcserve Unified Data Protection (UDP) and ease-ofuse Accelerating its roadmap to increase and create lasting differentiation Investing in market reach and market visibility

With the explosion of virtualization and the growth of cloud deployments, IT infrastructures have deeply changed in the past few years. These changes have presented both challenges and opportunities to data protection and disaster recovery practices. Missed RPOs and RTOs have become the norm, combined with increased complexity. The adoption of virtualization in production environments mechanically created a data protection bottleneck: it became hard to keep up with all of the new virtual machines, the tools were not adapted and the volumes of data kept on expanding. Not everyone was ready for cloud deployments yet because security issues, bandwidth considerations and data protection tool connectivity to public and private clouds were the common problems.

India is predominantly an SMB market. Do you have any specific strategy to target this market?

How specifically would you For three years, Arcserve was operating like to emphasize on cloud and as an independent business unit inside CA virtualization? 46

December 2015

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Today’s IT is all about service delivery. The current data protection solution architectures make poor overall use of their resources due to a lack of ability to measure and mitigate, process inefficiencies. Obsolete solutions with expensive licensing or niche data protection capabilities only compound the problem by adding complexity on top of complexity. Arcserve Unified Data Protection is the first solution to combine industry-proven backup, replication, high availability and true global deduplication technologies within one solution. It introduces an innovative, next-generation service-oriented architecture. This new architecture is “services” focussed – data and system protection and recovery now become IT services that can be delivered internally or externally, by in-house IT professionals or service providers. It is innovative in that it introduces several new technologies while leveraging multiple, industry proven solutions into a single, unified platform. It is differentiated because of the key technologies and innovations it includes, making it the next generation of unified platforms for data protection, recovery and availability.

What is Arcserve's long-term growth strategy and product roadmap? India is a key growth market for Arcserve in Asia-Pacific and we are going to invest sustainably in this market by increasing headcounts, recruiting more partners and growing the market share in the next twelve months. Since last year, we have been seeing a double-digit growth and are likely to keep this growth rate going forward. n

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December 2015

FACE TO FACE

Cloud facilitating adoption of “Self-Service” economy In a chat with VARINDIA, Joe Gagnon, Cloud Senior Vice-President/General Manager Cloud – Chief Customer Officer, Aspect Software, explains as to how a self-service economy would pave the way for better engagements with customers and the role that the Cloud plays in its adoption –

The Cloud self-service solutions are deployed in all geographies. Customers around the world are enabled with smart phones and global companies are realizing that they need to be able to support the same solutions and capabilities in all locations. It will affect the existing business models; deployment needs to happen more quickly, more globally, and more holistically. This will drive a different kind of cost model, a different way of thinking about deployment of capabilities, bringing on new business partners and transitioning old models to new models. This is a big a change to traditional business models and it makes the new models into more resilient and responsive businesses,” observes Joe.

spect is the leading provider of fullyintegrated customer interaction management, workforce optimization, backoffice and award-winning cloud solutions. Aspect helps enterprise contact centers deliver remarkable customer experiences across every conversation and every channel – through a single, elegant software platform.

Rise of “Self-Service” economy…

According to NASSCOM, India's information technology industry is estimated to garner revenue of $225 billion by 2020 and $350 billion by 2025 in the wake of digital and cloud technologies that are redefining IT products and services. The self-service economy is also growing from strength to strength. Enterprises have realized that consumer engagement is quickly becoming a far more influential factor in building positive brand perception since the consumer of today is more “experience-loyal” than “brandloyal”. “The self-service economy is about providing a better way to engage with customers. The self-service economy also has the advantage of being able to provide 24x7x365 access to products and services. The overall experience gets better and the service model improves when the customer is provided the facility to serve themselves and not to be limited in the way that they can do this – just the phone is not enough anymore – all channels must be available and to the choice of the consumer,” explains Joe Gagnon, Cloud Senior Vice-President/ General Manager Cloud – Chief Customer Officer, Aspect Software. The customer of today has in their hands the technology and the know-how to take on some of the tasks that traditionally had to be done for them. This is especially true of the millennial consumer as they feel better about transactions and support interactions when they are involved and active in the process. With Cloud services quickly expanding in India, across start-ups as well as medium to large enterprises, it will further facilitate the shift to a self-service economy because it allows for easy scaling, easy deployment, a test-and-learn facility, ubiquitous access and global reach. With the infrastructure prebuilt and tested, it facilitates easy and early adoption. Lastly, the cost model is great as the monthly payment model allows the customer to get engaged quicker and with less upfront capital. The benefits and the costs better align this way. “We see the worlds as Flat and Frictionless.

December 2015

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“The self-service economy is about providing a better way to engage with customers. The self-service economy also has the advantage of being able to provide 24x7x365 access to products and services. The overall experience gets better and the service model improves when the customer is provided the facility to serve themselves and not to be limited in the way that they can do this – just the phone is not enough anymore – all channels must be available and to the choice of the consumer,” explains Joe Gagnon, Cloud Senior Vice-President/General Manager Cloud – Chief Customer Officer, Aspect Software.

Coming together of Microsoft and Aspect

What Aspect and Microsoft bring together is a complimentary capability – its telephony, routing and self-service capability connected to the deep CRM and document management capability of Microsoft to allow for the build out and deployment of a highly responsive customer engagement solution in the cloud where customers of both Aspect and Microsoft can re-imagine customer service with these new capabilities. “The innovation you will see from the combined team reflect the move to a ‘Let me do it customer world’ where we can jointly implement a text-based self-service solution that connects to the contact center in real time for a truly responsive end-to-end support for the customer,” states Joe. Besides, India being a very strategic market and an area of great growth for Aspect, it also sees it as a great place to test out how the Azure global infrastructure works for it. “We expect that we will be building a model for how to ‘stamp’ out this kind of capability around the world,” he says. Customers are today looking to use a POT (proof of technology) approach to validate the effectiveness and appropriateness of the nextgeneration solutions. The cloud facilitates testing “live” with customers quickly and gets feedback to the client so that they know how well the solution was received. “We are seeing customers look for the best integrated solution that fits into an ecosystem – not just all parts from one vendor. Microsoft and Aspect have proven integration points that lower the implementation risk and make the partnership fit better into the current ways that customers are thinking about the buying decision,” Joe sums up. n

Movers & Shakers

VMware Appoints Niranjan Thirumale as VP - R&D, India

Sandeep Sibal of Qualcomm steps down from his position

VMware has announced key changes to its R&D leadership team in India with the appointment of Niranjan Thirumale as Vice President and Managing Site Director, R&D, India. Niranjan Thirumale succeeds Niranjan Maka, who has moved to the company’s headquarters at Palo Alto, California to head VMware’s global R&D sites. Niranjan Thirumale joins VMware from EMC, where he last served as the Chief Technology Officer (CTO) of the EMC India Center of Excellence (CoE). At EMC, he led innovation across the products, solutions and services portfolio.

As per the news source, Qualcomm’s Sandeep Sibal has stepped down from his position of Country Manager & Vice PresidentBusiness Development for India and South Asia at Qualcomm. He was associated with the company for seven years and left it to fulfill his dream of coming up of his own company. He joined Qualcomm as VP - Technology for India & South Asia in 2008. Before Qualcomm, he was the technology advisor to the Chairman of Reliance Infocomm (now Reliance Communications), where he was responsible for technology strategy. He is a Bachelor of Technology from IIT Madras, a Master of Science from Rice University and a Ph.D. from Rensselaer Polytechnic Institute.

Kuldeep Raina becomes Country Manager (ESG Business), Sophos

Spice Mobility appoints Dilip Modi as Executive Chairman

Sophos has roped in Kuldeep Raina as Country Manager (ESG Business) for its India and SAARC region. Managing all aspects of Enduser Protection business, Kuldeep will work effectively with the leadership of Sunil Sharma, Vice-President – Sales, India and SAARC, Sophos. “Kuldeep’s familiarity with, and experience in, the security business is a big plus for us. He has earlier held a similar strategic role at Sophos and that’s why, I think, he will be the ideal leader for promoting Sophos Enduser Protection solutions in India and SAARC,” said Sunil Sharma.

Spice Mobility has announced the appointment of Dilip Modi as Executive Chairman of the company. In addition to his current responsibilities as Chairman of the board, Modi will now also handle the business operations of the company and focus on business expansion across India. Spice Mobility is a leading mobile internet solutions provider with a unique integrated business model comprising of affordable smartphones, smartphone retail stores, managed mobility and IT services for leading telcos and technology platforms for driving financial inclusion and skill development across emerging markets. With a longterm vision to improve lives in Asia and Africa by giving people access to technologies that are useful and affordable, the company has been at the forefront of innovation in the mobility sector for more than two decades.

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December 2015

FACE TO FACE

“Sharing intelligence on attacks will help mitigate risks” Sean Duca, Vice-President & Chief Security Officer, Palo Alto Networks Asia-Pacific, shares with VARINDIA as to what the security scenario is like in the country and what role it has been playing to keep a check on the regular attacks –

hough India is at the developing stage at present, it is at the forefront of a couple of things that are making everyone globally sit up and watch it closely. The government has come to recognize what it needs to do in order to bring it at par with the rest of the global economy. Some of the best initiatives like Digital India, Make in India, and the naming of 100 Smart Cities are a lot more than what any other country could have done at present. “The way how they are thinking of digitalizing the government processes and accounts is another commendable job. So areas like this place India very high when it comes to doing something differently,” observes Sean Duca, Vice-President & Chief Security Officer, Palo Alto Networks Asia-Pacific. However, when you look at India, there could be areas of deficiency. And according to Sean, the three most important aspects of any economy – people, process and technology – are vulnerable to security risks. “For example, from a people standpoint, there are not a lot of secured professionals. I understand there have been a number of initiatives in the last couple of years to churn out cybersecurity professionals but without success. From a process standpoint also, what we have done in the past also needs to change. Technology is evolving no doubt, but we need to make sure that we are constantly evolving in the whole time,” Sean says. The biggest area from the security perspective in India is critical infrastructure, finance, banking, telecommunications and energy sectors. These industries, according to him, need to elevate the security posture in order to reduce such risks. There are also areas that need improvement in these sectors.

A common belief – Prevent Attacks

Palo Alto’s value proposition is its belief on how quickly it can stop these attacks. It has always been one of prevention. “For the last few years, we are focussing on building a platform that could prevent known types of attacks. How we prevent anything that is known and if there is something unknown, how quickly we can turn around to it to make it a known threat, thus providing a mitigating strategy. So if not every time, but breach becomes a good learning point,” Sean states. He further continues, “I think India

December 2015

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we basically do is that, if any customer is attacked, he can automatically share that on our threat intelligence Cloud which we call WildFire,” he shares. WildFire cloud-based malware analysis environment offers a completely new approach to cybersecurity. Through native integration with Palo Alto Networks Enterprise Security Platform, the service brings advanced threat detection and prevention to every security platform deployed throughout the network, automatically sharing protections with all WildFire subscribers globally in about 15 minutes. Palo Alto is, however, working to close the gap from 15 minutes to a single digit. Today, Palo Alto is present across cross-verticals. In the last few quarters, 13% was the highest share that the company has held in almost each of the verticals, whether it is government, telecommunication, education or PSUs, banking, thus upholding the belief that security is one and for all.

The Cyber Threat Alliance

and other countries in the world should start thinking of how to disseminate and share information around the attacks. So if I see something, I should be able to quickly turn around and tell you what it looks like and you go on to have a mitigating strategy to prevent such attack. Also, there are no laws in India or for that matter in Asia-Pacific, there is not any system of indicating or informing the organizations that they have been breached. So this needs to be looked into.” The way Palo Alto has designed the platform is that whether a customer is at the end-point or network, these systems will act as a sensor. “We have 28,000 customers globally and all are active sensors. So what

Sean Duca also shared a few insights on the recently released report on Cyber Threat Alliance (founded by Fortinet, Intel, Palo Alto Networks and Symantec), the vision of which is to come up with an adversary campaign associated with the malware called CryptoWall version 3. According to the report, Cybersecurity vendors should share the intelligence that they all individually collect with each other and with whoever else has the capacity to consume it. All security vendors should have access to the same threat intelligence so that individually each vendor can build better and more innovative products. More importantly, the result of that cooperation among security vendors will exponentially provide better threat prevention capabilities to the shared customer base, as expected in the report. “This as a innovative way to tackle the cybersecurity challenges and one where each organization should look to share as much threat intelligence as they see with other organizations in the same vertical. In the report, it includes detailed insights into how $325 million in revenue was generated for the cybercriminals as well as recommendations for prevention and mitigation,” he says. n

VAR CORPORATE

NI aims to empower Scientists and Engineers to be more productive

In a chat with VARINDIA, Robert Morton, VP Sales & Marketing Europe and Satish

Mohanram, Sr. Marketing Manager –IndRAA have discussed the scopes in IoT space, National Instruments’ (NI) role in Make In India and importance of NI Day

Robert Morton, VP Sales & Marketing Europe, National Instruments

amount of ecosystem that we have built will support these people. Hence MakingIn India from a dream to a reality could happen a lot faster. In India it is not about the huge multinational companies that are coming up & also the small companies which are growing and eventually becoming a multinational. So ensuring that we continue to help manufacturing with innovation with our tools is what we aim for. We typically do not do acquisition in any particular area we do more technologically acquisition we have a very steady approach towards investment.

What is NI's go to market Last year with the launch of INsightCM NI has entered into strategy? IoT space.What kind of scope are Our vision is to empower scientists you witnessing in this space? and engineers to be more productive in The Internet of Things we see it in two pieces- Consumer IoT and Industrial IoT. The consumer IoT means mobile technology, wearable, connected car etc. We are very engaged with the companies who are designing and developing those capabilities but are more involved in helping them design, develop and test the technologies. NI observes Industrial IoT as an opportunity for the platforms to get built into the smart systems.As smart systems become more prevalent, we see big opportunity in brownfield side so it’s really where we are adding monitoring and intelligence capability into existing systems to make them smarter. INsightCM is a product which aims the broad market space of condition monitoring. So the companies with high capital assets typically rotating machineries where maintenance and uptime is very important, the ability to gather data from those systems, diagnose those information and then make intelligent decisions based on those information is highly valuable for the companies. We need to ensure uptime of those systems, minimize failures etc which will help them to be more efficient.

Make in India buzz is everywhere. What is your take on this concept and how NI can participate into it? At NI we continuously work on putting together an ecosystem of Partners, certified engineers on all our tools. Now if any company would like to setup the manufacturing line in India, with the

their everyday roles. Our Founder and CEO, James Truchard wanted to invent something to change the world. But as a young engineer he was not able to do that and instead he decided to empower the scientists and engineers to be more productive in their work. So that is the genesis of our company and today we have a broad range of technology platforms that engineers and scientist of any industry can use to meet their requirements. So our go to market is to service and support all the scientists and engineers of the world to become more productive.

From which segment you are witnessing the maximum pull? In general we serve all the industries to be specific aerospace, defence, automotive and traspotation, wireless communications infrastructure and academic are the major NI has successfully hosted its 12th edition of NIDays in Bangalore. The event was attended by over 500 engineers, academicians and researchers who witnessed the launch of a wide range of products that have been designed to revolutionize the Industrial Internet of Things (IIoT). At the seminar, NI India launched the latest version of its flagship product – LabVIEW, with enhancement in speed and memory usage. NIDays offered 18 technical sessions and tutorials with over 30 products and application demonstrations. It allowed visitors to learn about the latest hardware platforms and applications in the industry.

Satish Mohanram Sr. Marketing Manager –IndRAA, National Instruments segments for us. These industries are applicable for India as well. But to add to that India has an ecosystem of small and medium enterprises which are the start-ups that are coming up. At NI our philosophy is empowering scientists and engineers so in continuation to that people who cannot afford to access the technology we try to help them. So that’s another important area in case of India. We have a program called Planet NI where NI stands for Nurturing Innovation. The idea behind this is to provide our technology to people in a way they can afford it. So this helps them to go through the barrier to build their systems. Once they are sustainable to come up with the solution then they start buying our technology.

What kind of mileage does NI Day provides to the company? NI Day is a forum where we bring our customers, our prospects and our internal team together. Our customers showcase their application about new technologies that we are coming up with so that they can do better what they are doing now. Prospect is they can inspire from other customer innovation and internal team is excited about seeing those technologies that people are doing. Because when we develop a product some of the applications that our customers are solved that we would not have thought about. The latest technologies of our customers keeps us motivated and excites us to do better. So this is in a way I would say is a rolling moss which continues to gather and NI Day is a new rolling moss which keeps on gather momentum for us. n

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December 2015

PRODUCT OF THE MONTH

Lapcare Tunes Lapcare Tunes is a portable bluetooth speaker which gives high quality sound output in a small frame, not letting you knock it off for the size. It is ergonomically designed with in-built LED Lights and inbuilt buttons. The cylindrical shaped speaker is small enough to fit in your palms but the sound quality is awesome enough to blow you away. The Super Bass Lapcare Tunes resonates through any solid surface, producing the most robust sound for its size. Dual mode power supply attributes an optimized playback mode which can be adjusted for indoor or outdoor listening environments. Outdoor mode provides bright, long-range audio, while indoor mode creates rich sound with deep, full bass, delivering full frequency range suitable for all genres of music and in turn, a lush, optimal sound. â&#x20AC;&#x2039;Delivering a seamless experience with the latest Bluetooth 4.0 technology & offering reliable audio transmission, it boasts of incredible sound. The speaker also comes with an auxiliary port to let users connect other devices like an MP3 player and other audio sources via a 3.5mm audio port. Enhanced with a 300mAH Li-ion battery, it allows users to stream music for an impressive 2.5 hours playback and 30 days standby, all in 1 hour of charging. With FM radio as the handy option, Tunes lets you enjoy your favourite channels on the move. Its micro TF card slot supports music in MP3 and also WMA formats for uninterrupted entertainment.

LG UltraWide 34UC97 Monitor

This monitor is made for professional video editor and gamers. The LG 34UC97C is an Ultra Wide Curved qHD screen with a resolution of 3440 x 1440 and thus has a 2.4x more screen area than a full HD screen in 16:9 format. It has a single monitor with 20% more pixel power than two 16:9 Full HD monitors

December 2015

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together, without disturbing the frame in the middle of the work surface. Engineers can be in Pro Tools significantly and get more tracks and sequences simultaneously. When editing video in Adobe Premiere it saves time before the reverse play. It permits enormous Ultra Wide-resolution seamless use of multiple graphics tools, image viewer and web pages simultaneously. The IPS panel supports a viewing angle of 178 - together with the curved design you always have a perfect picture. The qHD IPS display with Curved screen design provides a distortion-free image. You have the monitor from the left to the right edge of the picture always in view, which makes for a surprisingly pleasant visual comfort. So you will not miss the slightest detail. The qHD IPS display of 34UC97C is supported with DisplayPort. The TUV Rheinland, a recognized authority on display test has certified the true 10-bit colour depth of 34UC97C. The 34UC97C provides an exceptional immersive image that even graphic designers and photographers find it difficult to tell the difference between the desired and the colour shown. Using MaxxAudio technology, you will experience deeper bass and crystal clear highs. Equipped with two 7w internal speakers and MaxxAudio technology, the 34UC97 provides cinema surround- like sound, allowing you to enjoy movies without any extra external speaker or sound output equipment. LG 34UC97C comes with versatile port selection; it has two Thunderbolt ports promise to play nicely with Apple hardware, and there are two HDMI ports and a DisplayPort connector. It's got a pair of USB ports, an audio jack, and two 7W speakers.

FACE TO FACE

Inspira launches “Inspira Secure: Next Generation Cloud Security” Companies in India have started realizing that they all are potential cybercrime targets and there is compelling need for them to adapt a comprehensive security strategy. The common misperceptions many organizations (especially SMBs) have about cyber-threats are faced only by top companies or government is fast fading away as they also have been victims of masquerading, ransomwares, etc. With integration into global economy chain and internet being the prime medium of conducting business real-time, the challenges have also evolved.

The challenges multiply when the below factors of problems & limitationspersist: • Pressure to fulfil the IT needs of business faster. • Unable to focus on security as business demands grow. • Undeveloped Security Incident Response Program which is not tested or is out of date • Fear of large investments on security (Solution & Associated Manpower) • Lack of actionable advisory & intelligence To enable customer to address these challenges, Inspira has launched a cloud security platform which enables us to build provide comprehensive security right from detecting anomalies in the your IT environment, to protecting Endpoints, Servers, Virtual Infrastructure, ensure Network is secured, your employees browse clean web as per policy of your company where ever they may be based to detecting

Inspira Secure Offerings: Inspira’s portfolio consists of both detect & protect offerings.

Detect : • SIEM: Providing Security event monitoring analysis from customer’s IT infrastructure & providing services on Security Alerting, Compliance Reporting: ISO 27001, PCI, etc. Adedicated team of seasoned and experienced analysts provides SIEM event analysis experience, monitoring each customer network around the clock, with the ability to detect and provide guidance to all malicious actors, regardless of their located or the malware they are attempting to leverage. • Vulnerability Management: Our vulnerability management service allows customers to have their networks and applications scanned on a continual basis without human interventionOur reports are designed for the needs of the customer and leverage the skills of our subject matter experts to filter out false positives and appropriately rate vulnerability risks based on organizational priorities and real-world considerations. In addition, Inspira secure would like to expand/continue the relationship with the partners who can readily deliver subscriptionbased Protection services built on SOPHOS Technologyto their client (especially SMEs). Protection: • Endpoint Security • Standard Endpoint Protection (SEP): Keeps your windows network safe with a single endpoint agent, including antivirus, web protection (optional) and device control • Advanced Endpoint Protection (AEP): AEP delivers an integrated protection for desktops, laptops and other devices against viruses, spyware, spam, hackers, vulnerabilities and web threats. Protects your Windows, Mac, Linux, UNIX and Virtualized systems. • Server Protection: Server Protection effectively protects your server environment

from malware while keeping your servers at peak performance. It automatically recognizes popular server applications and adapts the configuration. Frequent, lightweight definition updates keep your protection

Mr. Om Ahuja President, Information SecurityInspira Enterprise India Pvt. Ltd

current without causing network congestion. • Email Protection: Inspira secure email protection guards users and SMTP servers against common mail threats while providing administrators with tools to cut down on the time associated with managing quarantined emails. • Web Protection: Web Protection guards against malicious and suspicious sites with proactive anti-malware capability, able to stop the latest in Web 2.0 and zero-day threats. • Network Protection: The network protection subscription offers tools which are built on to the essential firewall functionality to provide controlled access, deep packet inspection, advanced routing options, redundancy additional management and reporting tools. • Unified Threat Protection: Inspira secure gives you complete security from the network firewall to endpoint antivirus in a dedicated instance for customers All our cloud offerings are run from an ISO 27001 certified Tier3+ datacenter facilities. Inspira Secure is investing is expanding its current SOC operations monitoring center to build a world call Security Monitoring Center with exclusive customer briefing center. Our approach for selling the cloud offerings is completely through channel Partner strategy. Partners can take advantage of Inspira Secure Partner program for enhancing security portfolio without upfront commitment & investments. Inspira Secure will enable Partners to strategize their offerings, support the partners through the complete sales cycle. In-turn the partner gets benefitted with enhancing their security offerings, improving their relationships with customers and has a predictable revenue allround the year with suitable margins. n

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December 2015

FACE TO FACE

HPE powers Hybrid Infrastructure with New Class of System Hewlett Packard Enterprise (HPE) Synergy runs both traditional and cloud native applications for organizations seeking the benefits of running a hybrid infrastructure. The synergy will leverage fluid resource pools, software-defined intelligence and a unified API to provide the foundation for organizations to continually optimize the right mix of traditional and private cloud resources. HPE Synergy physically brings together compute, storage and networking fabric, and through a single interface powered by HPE OneView, composes physical and virtual resources into any configuration for any application. HPE Synergy addresses the challenges faced by CIOs and IT executives for delivering services that are increasingly applicationcentric for more opportunities and embraces new business models and enters new markets. Much of the pressure to fulfil these ambitions falls on the IT department, which must simultaneously extract more efficiencies and cost savings out of the traditional systems and applications that run their business, as well as provide a foundation for rapid creation and delivery of new services through the use of Mobile, Big Data and Cloud native technologies. Supporting these two very different operating models requires rethinking the way IT infrastructure is built. HPE Synergy addresses this challenge by leveraging a new architecture called Composable Infrastructure which consists of three key design principles: 1.

Fluid Resource Pools a. Compute, storage and fabric networking that can be composed and recomposed to the exact need of the application b. Boots up ready-to-deploy workloads c. Supports all workloads – Physical, Virtual and Containerized 2.

Software-Defined Intelligence a. Self-discovers and self-assembles the infrastructure you need b.

Repeatable, frictionless updates

3. A Unified API a. Single line of code to abstract every element of infrastructure b. 100% Infrastructure Programmability c. Bare-metal interface for Infrastructure-as-a-Service “Market data clearly shows that a hybrid combination of traditional IT and private clouds will dominate the market over the next five years,” said Vikram K, Director – Servers, Hewlett Packard Enterprise India. “Organizations are looking to capitalize on the speed and agility of the cloud but wants the reliability and security of running businesscritical applications in their own data centers. With HPE Synergy, IT can deliver infrastructure as code and give businesses a cloud experience in their data center.” HPE is bringing to market unique innovations to offer customers an experience that empowers IT to create and deliver new value instantly and continuously. Reduce Overprovisioning and CapEx HPE Synergy’s unique built-in software intelligence, auto discovery capabilities and fluid resource pools enable customers to instantly boot up infrastructure ready to run physical, virtual and containerized applications. Through a single interface, customers can compose physical and virtual resources, reducing overprovisioning by as much as 60%, resulting in upfront CapEx savings of up to 17% and ongoing CapEx savings of up to 30%. Deliver Applications at Cloud Speed Lines of Business (LoBs) are demanding that their IT departments

December 2015

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Vikram K Director – Servers, Hewlett Packard Enterprise India deliver the infrastructure needed to develop and deploy new applications faster. HPE Synergy provides software-defined templates and bootable images so IT can deliver infrastructure that is ready for any workload at cloud-like speed. HPE Synergy quickly provisions compute, storage and networking using application-specific templates, allowing infrastructure to be deployed and consistently updated. Increase Productivity and Control To simplify the delivery of infrastructure to developers, HPE Synergy claims that their powerful unified API and a growing ecosystem of partner includes Arista, Capgemini, Chef, Docker, Microsoft, NVIDIA and VMware. The unified API provides a single interface to discover, search, provision, update and diagnose the composable infrastructure required to test, develop and run code. With a single line of code, HPE’s innovative Composable API can fully describe and provision the infrastructure that is required for applications, eliminating weeks of time-consuming scripting. Optimizing HPE Synergy HPE Synergy breaks a new ground by offering one-stop support for the composable ecosystem, pay-as-you-grow capacity and assistance with automating and optimizing infrastructure as code and is available to provide infrastructure strategy and technology training, as well as system start-up and 24/7 operations to help customers quickly adopt and deliver the benefits of composable infrastructure. HPE Financial Services has announced HPE Flexible Asset Return for Server. The program will help customers harness unpredictability with an elevated degree of investment management for new technology deployments.

FACE TO FACE

‘Dell-EMC entity is going to be an $80 billion dollar corporation’ Dan Kieran, Senior Director and General Manager of EMC Mid-Tier Storage - Asia Pacific, China & Japan tells VARINDIA of how the joint entity of EMC and Dell is going to be the next big thing in the industry -

MC has become a huge powerhouse in the industry and with the joint DellEMC entity coming on board, it is going to be a $80 billion dollar corporation. “There’s very little overlap in the product lines of Dell and EMC and the go-to -market perspective. Dell is quite strong in the consumer space and there will be various avenues from the consumer space, where EMC is weaker. It was pretty public when we announced this thing. You know when you don’t have the microscope on you from Wall Street or the financials or the analysts saying every 9 days you are going to be evaluated, it gives us the abilities to make the big bets. Those big bets could be R&D bets or other bets. We can do

"There are 1.2 Billion people in India. I think by the end of the decade, probably the world will have 30 billion devices that are connected. All these devices that are connected are already generating data. This is the whole concept of Internet of Things" that under the veil of a private company. It is great thing for EMC. Our strategy doesn’t change. We have publically said that our strategy remains the same and then when the acquisition closes, a lot more things will become a lot clearer. The deal is targeted to close in 6-9 months. So, outside of IBM and Cisco, this is going to be a huge $80 billion company,” says Dan Kieran, Senior Director and General Manager of EMC Mid-Tier Storage - Asia Pacific, China & Japan. Data is equated by multiple applications, multiple divisions and in multiple business units. So we end up with huge islands of information, be it business information, sensory information or web based information. And when we go collecting analytics to get insights into the customers,

they are copied in yet another location. If data is in multiple different locations, it’s hard for you to consolidate. So the benefit is to get all your data in once place. That is traditionally where customers have evolved to have multiple different sources of data. “When you have those islands of information/storage, it becomes difficult to analyse across it. So the trend is towards centralizing data to a single location so that you can start to manage and provision it centrally. And when I am doing analysis, I have the flexibility to choose what information I want to use as opposed to grabbing a copy from here and there,” says Dan. Each department might have a different protocol of access. Rather than having a different System for each, centralization can provide multiple different protocols to access the same data. So the data is current and you can secure it cost efficiently, manage it easy with uniform policies across user access. “So that was the concept of our data lake strategy 1.0 introduced a year back. Once you have your data in one place, it is easy to manage and do analysis on. We were successful in converting a lot of our customers towards building our data lake. People are analysing data to find new business benefits from that data. The insights that they get from the data can happen a lot more quickly,” tells Dan. A lot of customers need access to the data lake at remote offices. If they don’t have a good solution to that, it makes skilled workers less productive than they can be. For them to be a lot more productive, they need access to the same data at the same time. With the EMC Edge solution, it allows them that. The latency is not that big anymore. The problem is however getting them 20-25 terabytes of data locally so that they can access it and be completely in sync with the core data centre. “That is a big problem we are solving with our customers from an Edge remote offices perspectives,” says Dan. Lastly… Both EMC and Dell have a good, new channel. The next 6-9 months is going to be significant for both EMC and Dell. EMC’s channel strategy is also pretty simple. There are two things – enablement and empowerment. “We enable our channel partners by giving them the most innovative products and then empower them to go out into the market, whether it’s in this country or any other. The products we are offering now will make it a lot more attractive for them to go after some new customer segments,” explains Dan.

Dan Kieran Senior Director and General Manager of EMC Mid-Tier Storage - Asia Pacific, China & Japan Rapidly India will have more developers than anywhere else in the world. It’s a knowledge economy and the idea of doing innovation and analysing is very critical. India will be more superior to any other region because it has more people and innovative applications, applications that leverage data. “We had the industrial revolution but I think that the innovation we are undergoing now is the new oil and analytics is the new engine. There are 1.2 Billion people in India. I think by the end of the decade, probably the world will have 30 billion devices that are connected. All these devices that are connected are already generating data. This is the whole concept of Internet of Things,” says Dan. This data deluge that is coming needs to be stored somewhere. It is not just about storing it, but it is about analyzing it and creating new business models out of it. “So India is sort of at the tip of this, I would say, because of the amount of people that are here and the connected devices that you guys have. It’s a great opportunity. I even heard Prime Minister Modi in California a month ago, mentioning about Digital India. I am sure all the volume of data being generated here is second to possibly only China, since they have a bigger population,” sums up Dan. So indeed there is a good opportunity for India. n

www.varindia.com

December 2015

FACE TO FACE

‘Avaya’s focus lies on smart engagement’ Vishal Agrawal, Managing Director, India and SAARC, Avaya tells VARINDIA of what Avaya Techathon is all about and how this idea of coming together of its customers and the entire R&D team will help the company steer ahead with respect to Digitization -

What is Avaya Techathon all about? Avaya Techathon brings our customers and R&D teams together on one platform in order to share Avaya’s roadmap, technology trends and the industry’s expectations and get our customer’s feedback in return. Avaya strongly believes in customer and team engagement and Techathon is the greatest way to showcase our technology and to our key customers and het their feedback simultaneously.

How Avaya is customer smart?

making

Avaya is all about engagement, which means information is being shared with the right people and in the right manner with great ease and flexibility. We are actually transforming a particular theme to a very engaged business model. Talking about the Smart Cities it talks about how to link the entire community together in a communication enabled set up, whether it’s around infrastructure or education or healthcare. The key is to provide the right platform for the same. Avaya provides a very smart foundation of Fabric network with very strong communication layers. On top of that, we are also providing a very open and a flexible architecture to build applications required by specific segments, businesses, users and customers and bring them all together and serve them. So instead of the usual route, we at Avaya are building a strong foundation layer and an engagement platform which will cater the emerging needs of the key verticals such as education, healthcare, women safety etc. hence our concept at Avaya lies beyond digital, it is about getting the entire community engaged in the transformation.

What vertical specific solutions does Avaya offer?

Message to the customers We are an open and flexible solution company which is embracing the technology. Our focus for the community and the customers is to help them transform their business with the help of ouu communication solutions which are flexible, cost effective and outcome based and much more innovative. We are all about building a communication enabled engagement platform which helps our customers to grow their business. We have quite a few partners and we have being giving this consistent message to the partners as well. Interestingly, our partners also realize that the customers are much more demanding. snap-ins and applications which enables customers connect in a way they want to connect with a banking system whether it’s on chat, phone, email or video and makes sure that the customer gets a seamless and consistent experience irrespective of the location or the mode of communication.

Can you elaborate anything on the channel in terms of programs Majority of the banking customers etc.?How are you engaging with are Avaya’s customers. Avaya has always your partners? been a pioneer in contact center solutions and provider of seamless communications solutions. What’s interesting is that the way the younger generation wants to interact with Avaya has changed and is now very different form the way it used to be years back. It is all becoming multichannel base, the younger generation wants communicate through chats and want access to communication at all times and form any part of the world. Business models are also transforming themselves into having engagement based models and that’s where Avaya is enabling this transformation. In the banking sector Avaya is enabling to build

December 2015

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Our GTM strategy is pretty much channel oriented, channel partners are a very integral part of Avaya’s growth. We have platinum channel partners in India; we have global partners with extension in India. One of the important things that we have observed is that the reach and the penetration in the market matters the most. Mid-market is again a very highly focused area for Avaya. A typical mid-market customer looks for the highest technology solutions at a very reasonable price along with easily adaptability, installation and implementation and maintenance. And they

want to buy these products from specific partners whom they are comfortable with. We at Avaya focus on building a large enterprise partners and leveraging the global partners with a specific focus on the recruitment of these partners. Beyond the basic requirement of partners to be customer centric and have a good customer relationship we look for partners who are hungry for innovation. We look for partners who are hungry to serve value to the customer and put Avaya’s perspective into the customer’s mind and make them realize that this is not about the product but about the experience that is aligned. Form this standpoint we are making heavy investments into channel and their learning development, education and helping them in building the concepts and helping them convey the Avaya message and build up their supporting capabilities.

What are your plans for 2016 form the Digital India perspective? It is a very interesting time for the Indian industry. We at Avaya think beyond the Digital India initiative, our focus lies on smart engagement. The Techathon event is where we showcase our innovations for the education, healthcare, emergency services. Apart from that we have observed that India is growing massively in the midmarket and the small enterprise segment and we are looking to attack that segment very aggressively and build cost effective solutions for that market. For the enterprise customers, we are transforming ourselves as an organization and looking for a very transformational outcome based solutions. So, we have three focus areas for the coming year 1. Building Smart Engagement 2. Opportunities in the Mid-market sector 3. Building outcome based solutions for large enterprise customers

How many channel partners do you currently have and do you have any plans for expansion? We have around 200 channel partners across India. We do have plans for further expansion and also focus on the development of capabilities of the existing set of partners. We have partners who work in a particular area and some who have a very traditional approach, so our focus lies at evolving them as move on to the newer techniques in order for them to stay ahead of their competition. We have aggressive programs which are focused on increasing the number of channel partners. n

TECHNOMANIA

Google eyeing to open Internet for everyone in India From page no 1 “Mobile has proven to be a great equalizer, giving access to computing to a billion more people and counting, with an idea open Internet for everyone,” Pichai said while laying out Google’s three-step approach to promoting the Internet in India, and his team, many of them visiting from the U.S, talked to the concrete steps Google has taken to help solve the current challenges.

First, Google aims to give people in India and other developing countries better access to the full Internet through better connectivity and high-quality software Google is working with Indian Railways and Railtel to launch RailWire Wifi, providing free WiFi in train stations. Mumbai Central will be the first to go online in January 2016, with 100 more on the way. Marian Croak, Vice-President of Access Strategy & Emerging Markets, said, “Railways are the backbone of Indian transportation and run through the heart of almost every city, town, and village uniting the country. These lines connect India, and working as partners, Google and RailTel will connect India along digital lines as well.” Second, Google is making Google products work better for Indians The “lighter” version of Search results and webpages have been a success, with much faster loading times and increased traffic for publishers. Tamar Yehoshua, Vice-President of Product Management for Search, said, “We take the responsibility of connecting people with the information they need and recognize just how much this can make their lives better in big and small ways.” Third Google has created a new virtual keyboard that makes it easy to type in 11 Indian languages Google recently launched a feature in Google Maps called Offline Maps that allows real-time navigation of roads and searches for locations without a data connection. Jen Fitzpatrick, Vice-President of Product Management for Google Maps, said, “Offline Maps is a feature we expect to be useful around the world, and countries like India will truly benefit when it comes to accessing Google Maps with expensive, slow or limited connectivity. In fact, India is one of the top five countries that have the most people using Offline Maps today.” Google is also working with the Ministry of Culture and the Archaeological Survey of India to add panoramic imagery of 250 Indian monuments, including Hampi and Mahabalipuram, to both the Google Cultural Institute and Google Maps. It does not end here; Google has the

roadmap in the first quarter of 2016, to release a feature called Tap to Translate that allows the instant translation of any text on the Android phone. Caesar Sengupta, VicePresident for Google’s Next Billion initiatives, said, “Our most active users in India translate between Hindi and English multiple times a day, spending lots of time copying messages from friends or colleagues, translating them, writing responses, translating their responses, and then pasting them back into an app. With Tap to Translate you can copy text anywhere on your Android phone and instantly get the translation, right then and there – without ever leaving the app. No more copy/ paste, no more app switching, just instant translations.” Google has also announced a program to train two million new Android developers over the next three years by working closely with more than 30 universities across the country in partnership with the National Skill Development Corporation. Jason Titus, VicePresident of Engineering of the Developers Product Group, said, “We’re already seeing incredible growth in the number of developers in India, and our forecasts indicate that this is growth is not going to slow down anytime soon. At Google, we’re committed to providing access to tools that empower developers to be successful.” The Chromebit, a small device that turns a monitor into a computer, will be available in India starting in January, meant to help boost computing in the education sector. Google pointed to one example of an Indian company, Flipkart, that is taking advantage of some of the latest technologies that are being built in to the Chrome platform for a better experience for Indian users phone and the speeds of the mobile data network. To open the event, Rajan Anandan, Vice President of Google in India and Southeast

Asia, helped explain both the promises and challenges of bringing the country online. “By 2018, more than 500M users will be online in India, from all 29 states, speaking over 23 languages. But in 2020, over 30% of mobile internet will still be from 2G connections. Google has been on a long journey in India to build products that connect more people, regardless of cost, connectivity, language, gender, or location.” Google also plans to partner with 4G operators like Reliance jio, Bharti Airtel, BSNL and Aircel as the company wants to utilize telco spectrum to connect to the baloon network directly from their phones and other LTE-enabled devices. The partnership with 4G operators will definitely help them in meeting regulatory requirements on the one hand and also help them in leveraging existing 4G device ecosystem to provide broadband to consumers in rural and remote areas. The ambitious project namely LOON project has been cleared by the Union minister for Telecom and IT Ravi Shankar. Under the project, Google has proposed to provide internet connectivity in hard to access areas of the country from balloons floating at a height of 20 km using LTE technology. One of the primary concerns with the proposal is that the spectrum band required for transmitting a band between 700 to 900 MHz is occupied by telecom service providers and is currently unavailable. Only when Google gets the clearances from civil aviation and the defence ministries will this project be successful. Also, while one side of the story is that our towns and villages will get access to broadband connectivity, what remains to be seen as to what Google will get from this project. n

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December 2015

“E-commerce is definitely the best bet for retailing phones” Syed Tajuddin, CEO, Coolpad India, has discussed about the recent market trends, the company’s strategy to position the brand among other homegrown players and also on e-commerce as the best retailing option for the new brands. Indian Market India has always been the most dynamic handset market. Despite being a price-sensitive market, it has gradually moved with the flow and continuously adopted the latest technologies and trends in the market. The market has made a shift from feature phones to low-cost tablets to phablets. With the growing data requirement, people have moved from feature phones to smartphones. “The feature phone market is declining and simply because the demands of the consumer have increased manifold since the coming of smartphones, users internet consumption patterns have transformed drastically and are slowly becoming somewhat a necessity. Take, for example, the applications such as WhatsApp, Truecaller, etc. These applications genuinely help users connect with other users by saving call time. As the data requirement of users will increase, so will the need for better smartphones. Feature phones will slowly phase out paving the way for smart devices. It has already begun in India and will continue,” says Syed Tajuddin, CEO, Coolpad India. Similarly, low-cost tablets are also becoming thing of the past and they are constantly being pushed out by phablets with better specifications. Tablets face a constant threat from phablets due to their better specifications and easy mobility. Low-cost tablets may have gained popularity with first- time users, but in the long run they will not be as successful as phablets. “Phablet is slowly but surely becoming more acceptable as the Indian customer becomes more dependent on their devices for performing everyday tasks. A phablet is not only fast playing a substitute for home PCs but helping users interact easily with the help of a fully-loaded device. Also, a phablet is rapidly becoming a better substitute for mobile phones and tablets as it is more practical to carry around for day-to-day needs. A phablet packs for punch as it is equipped with good specifications to multitask on a daily basis,” adds Syed.

December 2015

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Syed Tajuddin CEO Coolpad India Trends The tech-savvy Indian customer is well aware of the technology that comes at a certain price point. Smartphone companies today are rapidly narrowing this gap by providing cuttingedge technology at affordable prices. Users in the Indian market have many aspirations from their device, but the most prominent ones are a good display, camera, RAM, dual-SIM slots, power-packed chipset for smooth performance and space to store data. Apart from the above mentioned features, a tech-savvy user also seeks additional security features like finger scanner, private surfing modes, latest OS, etc. There is no limit to a customer’s expectations from their device, but the real deal is, however, to meet these expectations at affordable price points. Strategy Innovative technology is something which has always kept a company ahead. And being a manufacturer, Coolpad has always had an upper hand in introducing innovative and futuristic technology at an affordable price. “We have been at the forefront of technology for over 20 years. With over 5,000 patents exclusively in the smartphone category, we can be safely credited as pioneers of mobile technology. As manufacturers, we are at an

advantage from local players that source mobile devices from third parties. We are fully capable to bring affordable and cutting-edge technology to end-users at low price points. Recently, we disrupted the smartphone market with our latest offering – the Coolpad Note 3. It is a first fingerprint scanner phone under Rs.10,000. We have taken away a premium offering and integrated it with our value-for-money device. So the customer now can experience features that were available in expensive devices at affordable costs. It is our brand’s philosophy to bring affordable technology to all and Coolpad Note 3 stands testimony to the fact that this device has led other brands to consider packing high-end specifications at lower prices, benefiting the enduser,” explains Syed. Only technological advancement is not the key driver for any company to maintain the position in the market. Post-sales support is also a major driving force for the companies to maintain its customer base. “We have tied up with HCL for aftersales support. With a service network of over 224 outlets spread across India, we are fully prepared to service our customers 24/7,” states Syed. E-commerce as a retail outlet To take a brand to new heights, its channel plays a critical role. It has always been instrumental to form a brand image among the customers. It is the channel that pushes products to customers. Now with the new-age channel – e-commerce, things have become easier for the brands. It gives the new companies a unique platform to build their brands and showcase the products. “E-commerce is most definitely the best bet for retailing phones to the customer at lower costs. Also for new entrants, this is the best opportunity to showcase the product to a larger audience without the painstaking effort to build an offline infrastructure. E-commerce has worked well for us so far, selling 15,000 in under 5 minutes in the first flash sale and achieving similar feats till we announced an open sale of these devices,” concluds Syed.

VAR MOBILITY

ASUS ZenFone 2 Laser 6 ZenFone 2 Laser (ZE601KL) is a mere 3.9mm, while at the same time delivering a very comfortable user experience. It comes with a Qualcomm 64bit Octa Core Processor Snapdragon 616, a 3GB RAM and 32GB ROM, ASUS WebStorage 5GB (lifetime), Google drive 100G free space (2year), Micro SD card support of up to 128GB. ZenFone 2 Laser 6 has 6.0 inch Retina screen FHD, 1920 x 1080 HD resolution, with ASUS TrueVivid Full Screen Lamination technology, 400 nits brightness, Super Anti Scratch Corning Gorilla Glass 4 and bluelight filter for eye protection. It has a 13 Mega Pixel Camera with a large f/2.0-apperture, 5-element auto-focus lens, Laser Auto Focus for up to 2X faster focus, Dual LED Real Tone flash, Blue Glass Infrared Filter, Zero Shutter Lag, more than 10+ Modes like Back Light (HDR) mode with ASUS PixelEnhancing Technology with up to 400% brighter and evenly exposed photos, Low Light mode with ASUS PixelMaster Technology with up to 400% brighter photos and videos, Manual Mode for DSLR-like camera detail settings, Super resolution mode for up to 52MP resolution photos and has 5 Mega Pixel front Camera. ZenFone 2 Laser runs on ASUS ZenUI 2.0 with over 1000+ software enhancements like What’s Next, ZenLink, ZenMotion, Quick Access, ASUS Splendid, Kids Mode, Snap View, One Hand Mode, Trend Micro Security, Themes user can customize your ZenFone 2 theme from many different templates. 20nm Oleophobic Anti-fingerprints coating, Glove touch Support. This phone comes in three colours- Red, Silver and Gold.

YU YUTOPIA YU YUTOPIA is a Smartphone which comes with 5.2” Sharp WQHD IPS Display and is powered with Snapdragon 810 processor, 21MP rear camera, 4GB DDR4 RAM, fingerprint scanner, Qualcomm Quick Charge2.0 and Cyanogen OS 12.1. This phone will also be the ‘FIRST’ to be integrated with a host of services to help the users organize most aspects of their daily life; making it the most innovative and powerful smartphone ever. YUTOPIA foregrounds YU’s design philosophy which exhibits a seamlessly blended body design, embodying strength and a premium feel through meticulous craftsmanship. The device comes with Unibody Metal design with Aircraft grade Aluminum body with Antenna bands integrated seamlessly into the chassis and the body therefore is 90% stronger than a polycarbonate body. YUTOPIA is equipped with a fingerprint scanner, adding premium security and convenience. Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. Additionally, the YUTOPIA features an alert slider for quick access to custom notification settings. Unprecedented on an Android device, the alert slider can silence the device with a simple click. With a robust protective coating & performance – the smartphones finger scanner is capable of more than 10 million scans that too in Ultralow power consumption mode. Now one can use their fingerprint scanner to click selfies – as the fingerprint scanner cam can be tapped to click a picture anytime the users taking a selfie. YUTOPIA is packed with advanced features including 4K Ultra HD video, enhanced camera functionalities, console quality 3D gaming, theatre quality surround sound and faster charging with Qualcomm Quick Charge 2.0, YUTOPIA offers consumers an unprecedented combination of processing power, high performance graphics and seamless connectivity.

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December 2015

VAR MOBILITY

Lenovo strengthens its Vibe series with VIBE S1 Smartphone

enovo has added a new handset to its Vibe series with the new VIBE S1. Lenovo’s VIBE S1 smartphone has two front cameras. With a curvature measuring 5.4mm

to 7.8mm and the surprisingly light weight of 132g, the device is designed to snuggly fit in the user's hand. Sudhin Mathur, Director – Smartphones, Lenovo India, said, “The VIBE S1 is in line with Lenovo’s ideals of combining superior

aesthetics with innovative technology that gives optimum value to its customers.” The VIBE S1 is the world’s first smartphone with dual selfie cameras – an 8MP BSI primary

front camera takes the sharpest photos and a 2MP secondary front camera analyzes depth of field information to replicate human binocular vision. These two cameras work in tandem to unleash a myriad of new possibilities that can give selfies a creative twist.

Motorola debuts New Moto 360 (Second-Gen) Collection

otorola has launched the new Moto 360 (2nd-Gen) Collection. It comes with more styles, more features and more battery.

In India, Motorola will introduce five variants of Moto 360, three metal variants and two leather ones. And for the first time, the company is introducing two variants exclusively for women: a distinctive rose gold with blush leather and natural metal,while the men's variants will be

December 2015

available in cognac, black leather and black metal. The collection will be available only on Flipkart and Myntra, starting at INR19,999. T h e original Moto 360 was the first smartwatch that actually looked like a watch. With the second generation, Motorola has refined the classic and timeless design and created a collection specifically designed for men, women and fitness enthusiasts. Powered by Android Wear, the new Moto 360 gives complete control right from wrist so users can stay in the moment, without constantly grabbing the phone from pocket or purse.

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Aqua Mobiles rolls out 3G 512 Smartphone

qua Mobiles has introduced “Aqua 3G 512”, a dual-SIM Android smartphone. At the launch of 3G 512, Govind Bansal, Co-Founder, Aqua Mobiles, said, "Aqua 3G 512 is a durable smartphone which meets the expectations of Indian consumers on all parameters – be it quality, aesthetics, durability or price. We hope that 3G 512 will get a great response in the Indian market." The smartphone boasts of a brilliant 4-inch IPS display, which is rare in this segment. The ergonomically designed phone has a solid build quality and is pleasing to the eye. The phone boasts of segment leading hardware such as its 1.2 GHz Mediatek Dual Core Processor, 512MB

RAM, 4GB ROM and a 3.2MP Rear Camera. It is available in “Ebony Black”and“Pearl White”. One would be surprised to know that Aqua launched this phone at just Rs.2,699.

Obi Worldphone rolls out its SF1 Smartphone in India

bi Worldphone has launched the “Obi Worldphone SF1” in the Indian market after hugely successful entries in high-growth markets like the UAE, KSA and Vietnam. It will be available for consumers from December 7, exclusively on NDTV Gadgets360. The smartphone will be available in two variants – one with 2GB RAM/16GB storage and another with 3GB RAM/32GB storage the option of expandable memory in both the variants. Obi Worldphone SF1 is set apart by iconic industrial design complimented with the Obi Lifespeed, a custom user interface for Android that unifies the

software and hardware experience. “We are launching in India as there is a significant opportunity for Obi – each element of an Obi Worldphone has been designed with intention from the very beginning from the details of the industrial design to the custom UI that highlights the iconic silhouettes of the phone,” said Neeraj Chauhan, CoFounder & CEO, Obi Worldphone.

Panasonic strengthens its Eluga Series with Mark

anasonic India has announced the release of its securityoriented smartphone – the Eluga Mark. With smartphone users increasingly storing and accessing sensitive business and personal data on their devices, Panasonic’s latest offering comes with complete protection for personal accounts, cloud data and the fingerprinttouch sensor allows singletouch access where users can configure up to eight different fingerprints at a single point of time. The Eluga Mark comes with the FitHome user interface engineered exclusively by Panasonic, which is distinctive in nature and enables single thumb-flick access to applications on the home screen. Commenting on the launch, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “With the growing use of smartphones for a wider range of high-risk activities such as access to cloud data and private information,

mobile security is a top priority for users. This control-sensitive device, which achieves complex tasks with the press of a finger or a swipe of the thumb, is personalized for the user and protects the smartphone investment. ” With hardware selectively integrated to meet data processing and simultaneous functionality, the Mark is powered by an Android 5.1 (Lollipop) OS and a 1.5 GHz Qualcomm Snapdragon Octa Core processor. It comes loaded with an impressive 2GB RAM plus 16GB internal memory, expandable up to 32GB with the use of a micro SD, and a 13MP rear camera optimized by LED flash and a 5MP front-facing lens.

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December 2015

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We use Mobile Devices to manage our Work and Personal Lives now more than ever

but how do you protect what you can’t control?

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