www.mybrandbook.co.in
Brand Book 2014
| 17
POWER OF BRANDS
Top Ten Brands in
Think of Apple and the names come gushing by – iPad, iPhone, iPod, iTunes, Mac, OS X – an unrivalled legacy of products that have caught the imagination of many a gizmo freak. Following closely its success (but taking cautious steps) is the Indian market that has, of late, come to be fancied by Apple Inc. Geared up for the new iPhone 6 at present, Apple India is looking at the option of entering smaller Indian towns with iPhones and iPads. And with the latest buzz of Apple planning to relaunch its iPhone 4 at a subsidized price of ₨15,000 might make things clear of what the Cupertino major is eyeing. Products and Solutions: Mac, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS, iTunes
Google is a household name. Moving beyond search, the technology giant has managed to capture a premium brand positioning in the market through its innovation, integrity and dynamism, making it synonymous with trust and quality. Anyone who has heard of Internet knows Google. Anyone who has access to Internet or accessed Internet at some point is in all likelihood a user of at least one of its wide array of offerings. In a nutshell, the brand is omnipresent. Innovation finds its fullest expression in Google’s various offerings. As India is expected to overtake the US as the second-largest internet base in the world by June 2014, the brand Google is well on its way to impact the life of more Indians in the coming years. Products and Solutions: Google. com, Android, Gmail, Google Chrome, Google AdWords, Analytics, Chrome OS, Google Docs, Google Drive, Nexus
IBM’s association with India is deep-rooted and long-term. India stands high in IBM’s scheme of things and has been a critical asset to Big Blue’s globally integrated enterprise model. For the last two decades, IBM India has been scaling new heights and it has backed that up with huge investments in the country at regular intervals. India is IBM’s one of the largest talent bases in the world. As a matter of fact, this technology giant is deeply ingrained in the psyche of Indian technology world. With the passage of time, as the New York headquartered Big Blue associates more with India, it is truly on its way to be an integral part of the local landscape. Without running the risk of going overboard, it can be safely said that sometime in future IBM may be known as Indian Business Machines, apart from International Business Machines. Products and Solutions: Software, Storage, Systems and Servers, Cloud Computing, Big Data, Application Lifecycle Management, Smarter Analytics
Microsoft offers to its customers the best-ofbreed products which serve as a future-proof foundation for all IT investments. Microsoft which has influenced the life of each and every computer literate is synonymous with OS and for a layman, Windows is the only name that comes to their mind while installing an OS in their computer. Since its inception in India, Microsoft has worked closely with the Indian IT industry, Government, academia and local developer community for ushering in some of the early successes in the realm of IT. Its long-term focus remains the same: empowering over one billion Indian population, especially those who are currently on the wrong side of the digital divide to access technology and leverage it to realize their full potential. Products and Solutions: Windows OS, MS Office, Dynamics, Azure, Xbox, Surface, Bing, Skype, Microsoft Studios, Programming Languages, Microsoft Visual Studio, Microsoft Movie Maker, MS Sharepoint
18
|
Brand Book 2014
Since its presence in India, Samsung’s investment on branding has spanned the company’s brand building and corporate initiatives, product investments and investments in the channel. Intending to fulfil its promise to foster innovation among its consumers, Samsung is continuously moving ahead in the Indian market with the launch of new devices at regular intervals. Samsung’s success can be attributed to its being ahead of the competition. The company’s propensity to reduce the lead-time has stood the electronic giant in good stead. Products and Solutions: Mobile Phones (Smartphones and Feature Phones), Tablets, Cameras/Camcorders, Mobile Accessories, Home Appliances, Audio Video Equipments
www.mybrandbook.co.in
Indian ICT Industry
VARINDIA’s channel survey methodology enables you to articulate the contribution of your brand to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, product availability and company performance into a single framework within which a brand’s performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally, we provide a more holistic assessment of your brand performance and manage brand value. Information communications and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, regardless of the market in which it operates, drives improved business performance. As global competition becomes tougher and many competitive advantages such as technology become more short-lived, Most Admired Brands are one of the few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability. For Intel, the world’s largest and highest valued semiconductor chip-maker, India is the key market as the country’s role in research and development for the company is high. Driven by a deep belief that a better future is made possible by technology, Intel symbolizes a brand that helps people accomplish, connect, enjoy and unleash unrealized potential. Performance, innovation and trust are at the core of Intel brand’s value.
Products and Solutions: Bluetooth chipsets, Flash Memory, Microprocessors, Motherboard Chipsets, Network Interface Cards
Cisco is reaping the benefit of the value add by cruising ahead at industry-leading growth rates. Since its establishment in India, the company has come a long way. It has built the brand in such a way that today it has become synonymous with networking solutions. Cisco’s end-to-end solutions, robust partner network, service and support facilities and flexible finance/leasing programmes are matchless in the market. Cisco has successfully leveraged the increased scrutiny on security by acquiring Sourcefire in 2013. Products and Solutions: Networking Devices, Network Management, Cisco IOS and NXOS Software, Interface and Module Optical Networking, Storage Area Networks, Wireless, Telepresence, VOIP, Security, Datacenter, Carrier Routing System, Cisco LocalDirector, Cisco NAC Appliances
Among the MNC technology companies, Palo Alto, California-headquartered HP provides the whole gamut of IT solutions that the resurgent India needs. One of the world's largest information technology companies HP operates in almost every country in the planet. HP has created, established and supported various types of businesses in India, and within the channel community, the company enjoys an unrivalled reputation and a high degree of trust. The company has resellers throughout the length and breadth of the country. HP’s commitment to global citizenship which forms the core of its business strategy is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility, and active investment in local communities. Products and Solutions: Printers, HP Software Products, HP Converged Cloud Products & Solutions, Scanners, Tablet Computers, Pocket Computers, Desktop Computers, Notebooks, Workstations, Servers, Enterprise Storage, ProCurve, Telepresence and Videoconferencing, Education Solutions Dell has its most comprehensive presence outside the United States in India. Constantly listening to customer feedback, Dell’s newfound love for channel ensures that the consumers get access to its products while making sure that the company’s channel partners and resellers remain profitable. One of the most important things for Dell, the practical voice of innovation and collaboration, is customer centricity - listening to what customers are saying. Dell has deep, unique customer insight. Dell’s transition from being an industry leader in the hardware business to an end-to-end IT solutions player is really worth mentioning. Products and Solutions: Desktops, Workstations, All-inOnes, Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, Smartphones, IT Services, Datacenter Virtualization, Education Solutions www.mybrandbook.co.in
SAP India has come a long way since it began its India operations. All these years have seen SAP India emerge as the undisputed leader of the Indian enterprise software market, establishing itself as the leading player in the segments of ERM, CRM, SCM and Business Intelligence, among others. SAP India is rightly named the “Jewel in the Crown” of SAP Globally. Fostering an ideal environment for innovation and value creation, the company has not only established a sound footprint in the Indian market, but has also become successful in building a robust partner network and a large customer base. Products and Solutions: Business Applications, Analytics, Cloud, Database & Technology, Mobile Apps and Mobile Commerce Solutions
Brand Book 2014
| 19
POWER OF BRANDS
Most Admired Brands VARINDIA’s channel readership survey conducted across the country to find out the most admired brands in the Indian ICT industry enables to articulate the contribution of the brands to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, product availability and company performance into a single framework within which a brand’s performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally. It provides a more holistic assessment of the brand performance and positioning the brand value. The survey found that information communications and telecommunications industry is the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, regardless of the market in which it operates, drives improved business performance. As global competition becomes tougher and many competitive advantages, such as technology, become more short-lived, Most Admired Brands are the extracts from the valued customers of the corporate world considered as few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability.
With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is changing the world through digital experiences. The company harnesses its creative DNA to not only enable the creation of beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every digital channel and screen. Adobe’s Digital Media and Digital Marketing solutions empower businesses to make, manage, measure, and monetize content. In 2013, the company aggressively transitioned its business model to be more Cloud-based, and established leadership positions in the explosive Digital Media and Digital Marketing categories. The company’s products and solutions include Adobe Creative Cloud, Adobe Digital Publishing Suite, Adobe Photoshop, Adobe Acrobat, Adobe Edge Tools & Services, DIGITAL MARKETING, Adobe Marketing Cloud, Adobe Analytics, Adobe Social, Adobe Media Optimizer, Adobe Target, Adobe Experience Manager and Adobe Campaign. AMD designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD is the second-largest global supplier of microprocessors based on the x86 architecture and also one of the largest suppliers of graphics processing units. It also owns 8.6% of Spansion, a supplier of non-volatile flash memory. It is the leading designer and integrator of innovative, tailored technology solutions that empower people to push the boundaries of what is possible. APC provides protection against some of the leading causes of downtime, data loss and hardware damage. As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in the industry for quality, innovation and support. Its comprehensive solutions, which are designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes. Together, APC’s global teams work to fulfil their mission of creating delighted customers. To do this, the company focusses its efforts on four primary application areas - Home/ Small Office, Business Networks, Data Centers and Facilities and Access Provider Networks. Avaya is known for spearheading several path-breaking technologies in the collaboration space. Innovation is Avaya’s biggest strength and is constantly working towards meeting the collaboration and communication needs of its customers as they grow with the solutions like video conferencing and managed services portfolio. Avaya is an innovation-led brand. Its vision is clear – it has to deliver intelligent, mission-critical collaboration and communication solutions to its customers. Its focus on R&D can be gauged from the fact that it has two Centers of Excellence in India alone – in Pune and Bangalore. The company’s products and solutions include Unified Communication, Contact Centre Solutions, Networking, Industry Solutions. Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and fidelity of sensitive user data. This is the USP of BlackBerry devices (Mobile Phones and Enterprise solutions) and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate. Its legacy and unique brand positioning sends a message to the world that all its products irrespective of the series to which they belong, are at the forefront of the conscious attention of the customers. The brand BlackBerry underlines the philosophy that the show must go on and along with it the company must move on. A world leader in imaging technologies, Canon India has taken the Indian market by storm and is trying its best to enhance the market share in each key vertical. The company, with its heritage in digital technology, is at the forefront of simplifying user experience with its newly-launched products at regular intervals. Canon takes pride in not only bringing quality products to the market, but also contributes to minimizing environmental burden through effective application of environmental technologies. The company’s products and solutions include DSLRs, compact cameras, photo printers, personal camcorders, printers. multifunction printers, scanners, fax machines, projectors, digital presses, managed Document services. Check Point is the pioneer of the I.T. security industry. Adapting to customers' changing needs, the company has developed numerous technologies to eliminate complexity from security and solving the security maze for its customers by bringing more, better and simpler security solutions. Check Point’s success can be attributed to its customer-driven philosophy, its continuous technological innovation,
20
|
Brand Book 2014
www.mybrandbook.co.in
as well as its relentless and pure focus on providing comprehensive, innovative security. The company’s products and solutions include Security Gateways, Security Management, Endpoint Security, Appliances, Software Blades Architecture, Services, Next Generation Firewalls, URL filtering, End-point Security, Security Gateways. A security products manufacturing company CP Plus brings together the passion for quality and security. The company produces CCTV cameras, digital video recorders, and special digital video recorders to network video recorders like mobile digital video recorders, compression cards and IP cameras. CP Plus has a portfolio of products and solutions that include CCTV cameras, Digital video recorders, IP cameras and Network video recorders. Cyberoam GSMC is committed to ensure desired consistency, traceability and readiness to augment customer experience with excellent technical support services, which has been recognized with ISO 20000:2011 Certification. Cyberoam provides unrivalled technical & product support and customer care with its Global Support Management Centre (GSMC). Cyberoam has been the pioneer of layer 8 technology (user-identity based technology) and has also received the NASSCOM Innovation Award for it. The company’s products and solutions include UTM, NGFW & WAF, Cyberoam iView (logging and reporting solutions), Cyberoam Central Console (for MSSPs) and Cyberoam NetGenie. There are several core values that form the foundation for D-Link’s success. Its integrity is at the heart of a truly successful enterprise. D-Link does all it can to earn and keep customer's trust. Reliability is another aspect that helps build a strong customer base for any brand. Hence D-Link’s goal is to nurture a customer-focussed culture by providing service with a personal touch. D-Link strives to serve customers with respect, knowledge, and personal attention regardless of whether the customer is an individual or a large corporation. This approach has allowed D-Link to successfully provide consistent quality of service and care. In everything it does, D-Link strives to help its customers connect to more experiences, more excitement, more productivity, and more opportunities. Throughout the history of D-Link, the company’s focus on innovation has been widely appreciated. Innovation has been the catalyst in driving changes. Innovation is one of our prime strategies, and that is clearly evident from our product history. D-Link started with building products to connect Desktops using Hubs/Switches, Wireless products, Structured cabling solutions, Networking and Network cameras. Traditionally, Emerson Network Power has been known globally for its chip-to-grid power solutions, but now it has expanded its leadership to data center infrastructure management (DCIM). Many would have associated Emerson to a UPS company but over time it has expanded its leadership to other solutions. The company believes that a traditional approach towards brand awareness has to be complemented by a more holistic engagement around technology and its usage. Through its combined efforts of engagement along with the road shows and events, Emerson makes sure that it’s a symbiotic communication. Its flagship products are its Data Center Infrastructure Management (DCIM), uninterruptible power supplie (UPS), on line UPS, and power distribution units (PDU),individual data center solutions. Epson has been a pioneer in introducing technological innovations that make a difference to everyday life. It offers a wide range of printing and imaging solutions for everyone, including home & office users, commercial establishments, photo-professionals and digital labs. From personal desktop products to those that can be networked across large organizations, Epson offers solutions suited for different types of users in various home, commercial and work environments. We have witnessed success in India and gone from strength to strength by understanding the market requirements and addressing consumer needs with the introduction of Ink Tank solutions, scanners, projectors, Impact printers, POS solutions. In a bid to reach out to its consumers across the country, Epson has various ongoing ATL and BTL activities by way of advertising, events, exhibitions, campaigns, road shows, social media, PR, etc. EMC has come a long way and scaled incredible heights ever since its inception in 2000. It has evolved as a company through multiple acquisitions and R&D from a pure play storage company to a technology major. Customer satisfaction is the key and EMC invested in increasing its engagement in it. It sharpened its focus on the BFSI segment and won some marquee deals last year, besides helping businesses manage their digital information deluge effectively through its back-up and recovery and Isilon offerings. EMC offers an extensive portfolio of products and services in the domains of Storage, Back-up & Archive, Cloud, Big Data, Security, Content and Infrastructure Management. eScan is a comprehensive Anti-Virus Solution that provides Zero-Day protection to computers from objectionable content and cyber security threats, such as Viruses, Spyware, Adware, Keyloggers, Rootkits, Botnets, Hackers, Spam, and Phishing attacks. eScan detects information security threats at the Windows socket layer itself, before it reaches the Application Layer, thus preventing the applications from getting infected. With the Non-Intrusive Learning Pattern (NILP), it employs an adaptive mechanism in Spam and Phishing Control using Artificial Intelligence techniques. Fortinet, the provider of network security appliances and the market leader in unified threat management (UTM), is increasing its marketing spend this year. Customer satisfaction is Fortinet's number one priority and the company has a dedicated TAC support centre at Bangalore providing post sales support to customers. Fortinet offers several options for FortiCare support so that customers can choose the right level of support their organization's needs. Additionally, Fortinet has a broad portfolio of Fortinet Professional Services that range from packaged installation services, to dedicated Resident Engineers. The company’s products and solutions include complete UTM, Network Protection platform and security gateways, DLP and end-point protection, Firewall and IPS, WLAN solutions, Performance Rating by NSS Labs and Global Threat Research and Support. Since launching the first Ultra Durable technology in 2006, GIGABYTE has made much significant advancement to the critical power delivery area of the motherboard by using low temperature, highly efficient, long lifespan components, graphics card. This has also helped push the rest of the industry to adopt many of the same high-quality standards the company has pioneered. www.mybrandbook.co.in
Brand Book 2014
| 21
POWER OF BRANDS GIGABYTE achieved a double-digit Year-on-Year growth last year. The company has a market share of approximately 36% of the Indian Do-ItYourself (DIY) PC motherboard. The company’s products and solutions include Ultra Durable 5 Motherboard. One of India’s original IT garage start-ups, HCL pioneered modern computing and is a global transformational company today. The company does a whole lot of research to understand customer needs, educating them on the Next-Gen solutions and design the solutions accordingly. With a portfolio designed to address the CIO’s challenge to deliver tangible business results, HCL’s Enterprise IT services have end-to-end Solutions capabilities and are developed across the entire life-cycle of IT infrastructure. Products and solutions include tablets, Technology solutions and large-scale System Integration capability, largest sales & distribution network, learning solutions, End-to-End Solutions capabilities across the entire life-cycle of IT Infrastructure. The Hitachi Group articulates the Mission, Values and Vision that are shared by the Hitachi Group worldwide. Bonded by this Identity, the Hitachi Group is able to demonstrate outstanding teamwork that transcends the boundaries of geographical regions and business fields. Hitachi India markets and sells a wide range of products ranging from Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to International Procurement of software, materials and components. Some of HIL's product range includes Semiconductors and Display Components. It also supports the sale of Plasma TVs, LCD TVs, LCD Projectors, and Interactive White Boards (Star Board). HTC built its reputation as the behind-the-scene designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, it has regularly introduced many critically-acclaimed mobile devices under its own brand, and its portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems. HTC is dedicated to creating a customized user experience and believes that each mobile device needs to fit its owner, and not the other way around. What it makes is not merely the product of focus group tests, but of observing and honouring how individuals choose to interact with technology. Huawei keeps an unwavering focus on its customers, partnering with them and committing to meet their goals and needs. It relies on deep customer insights and continuous feedback to guide its priorities and influence the way it works. Huawei is passionate about the success of its customers, making every effort to meet its commitments. It proactively anticipates future trends and customer's needs. Continuous innovations put Huawei directly on the cutting edge of technology. It generates new value through smart design and the integration of its products, services and experiences. The comprehensive portfolio includes Enterprise Networking, Routers, Switches, Transport Network, WLAN, Security Gateways, Enterprise Office Security Software, Fiber Infrastructure, Video Conferencing, BYOD solutions, UC solutions, Mobile/tablets. Renowned for developing some of the industry’s most groundbreaking, disruptive innovations across every aspect of networking technology, Juniper Networks always had great technology and a very well-rounded product portfolio. Juniper believes that the test of a brand’s power is the recognition and business leads that its sales team generates from peer recommendation and positive user experience. The company’s products and solutions include Data-Center Architecture, Routing, Switching and Network Management. Its strength lies in its Channel partners. Kaspersky always works towards a win-win situation for all three - Kaspersky Lab, Channel partners and end- users. Kaspersky has been present in India for the last 5 years, and established its local office in 2010. Since then, it has steadily increased its market share in India and is growing at a healthy pace and its solutions include antivirus, Internet security, end-point security. The company has its own territory offices in 30 countries and its products and technologies provide protection for over 300 million users and over 250,000 corporate clients worldwide. Offering thousands of memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and mobile phones, Kingston has definitely come a long way. The company is of the firm belief that investing in its people is essential, and each employee is a vital part of Kingston’s success. Its products and solutions include Memory, SSD, USB and Flash cards. Lenovo entered the global PC market when Legend Holdings of China took over the personal computing division of IBM in 2005. Lenovo’s growth was phenomenal globally as well as in India, with the company’s global strategy “protect and attack” helping it to consolidate its Enterprise business and venture strongly into Consumer and SMB segments, where Lenovo traditionally had lower presence. The core objective of its strategy is to protect areas, regions and markets where it is strong while attacking newer markets and opportunities. This strategy has percolated into everything it does. The present products of Lenovo include AIOs/ Desktops, Laptops, Tablets, Smartphones, Servers, storage solutions. LG’s brand identity focusses on self-expression and a promise of satisfaction to its customers. Since its founding in 1958, LG Electronics has led the way to an ever more advanced digital era. It designs products that are intuitive, responsive and energy efficient enabling the customer to spend wisely, be more productive and lessen the impact on the world around. LG is committed to providing products that work best for the way one lives and keeping one updated with the latest technological advances. Its products include Mobile phones, Home Appliances, Display and Security solutions, Monitors and so on. With a broad portfolio of interface devices, Logitech has continued to expand its range of products. It has cultivated a strong and loyal consumer base with whom it constantly engages on a pan-India level in the form of organization of multi-city road shows, retail programmes and promotional offers, etc.
22
|
Brand Book 2014
www.mybrandbook.co.in
Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality. An innovative line of products from Logitech has all the potential of catching the fancy of new as well as existing consumers. The company’s products and solutions include Keyboards, Mouse, Laptop Accessories, Tablet Accessories, Webcams, Headsets and Gaming solutions. Positioned as the strongest pure-play security technology brand, McAfee believes security to be an inalienable right that every individual should have. With its visionary Security Connected strategy, innovative approach to hardware-enhanced security, and unique global threat intelligence network, McAfee is relentlessly focussed on keeping enterprises, SMBs and consumers safe, data center security, cloud security, Identity and access management, network security, embedded security. The channel community is its extended arm and forms the cornerstone of McAfee India. Its optimized portfolio, industry-leading research and development, strong recognizable brand, and continuing thought and market leadership have made it one of the largest dedicated security companies. One of the leading handset manufacturers in the world, Micromax Informatics Limited offers mobile phone solutions and wireless technologies for mobile users. The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo. The company also has operations in different countries in the world. Micromax products and solutions include Mobile Phones, Datacards, Tablets and Phablets. Its strength comes from constant product launches and updates which help it to keep its range of products updated and relevant. NETGEAR is a very nimble company with its ears to the ground. It is constantly evaluating what works best for the customers and is quick to act on new product ideas and modifications. Netgear is also very focussed on SMBs/SMEs which help it marshal its resources better. Like others, it does not want to focus on enterprise and SMBs/SMEs together, as it is very clear about the value proposition it brings to the table and would like to be the no 1 infrastructure brand (Switches, Wireless, Storage and Security) for SMEs/SMBs. Founded with the vision to make computing affordable and accessible to everyone, NComputing is currently the fastest growing desktop virtualization company with over 20 million daily users and over 4 million NComputing virtual desktops deployed in over 140 countries. NComputing’s game-changing desktop virtualization platform and access devices have changed the economics of desktop virtualization. It simply frees users/organizations from IT infrastructure management hassles while enabling them to save significantly on hardware acquisition cost, electricity, space and manpower. It is rapidly becoming the de-facto choice for governments, small and medium businesses, education and training institutions and many others for expanding their IT infrastructure and computing power in the most cost-effective, secure and energy-efficient manner. NetApp, which has upheld a long set of basic values to guide its actions, broke ground on a worldclass research and development (R&D) facility at Mahadevapura, in Bengaluru, India. The nearly one million square foot facility offers world-class working, collaboration, and recreational spaces to foster continued innovation and cross-functional collaboration. Consistent with NetApp facilities around the world, the new research and development center will exceed rigorous global environmental and safety standards. The company’s products and solutions include Storage Systems, Cloud Computing, universal data platform and dynamic data portability. The very name of mobile phone still brings Nokia to the mind. As with the rest of the world, Nokia is one of the most recognized brands in India. While the company considers India as one of the most important markets in the world, the company has the onus of catching that mind-boggling edge it once enjoyed in the country. One of the world’s most remarkable success stories, Nokia has been recognized at regular intervals as the “Brand of the Year” by different entities, thanks to its high brand recall and well-established distribution channels and its products being the prized possession of the consumers. Enshrined in the annals of Indian cellular phone history, India’s first mobile call was made via Nokia GSM network and on Nokia handset in 1995. Novell focusses on clearly communicating to the market as to how each brand with their USP’s can facilitate flexibility, robustness and agility in a cost-effective manner to the customer, as well as how building, securing, managing and measuring their IT infrastructure with their offerings under the four brands can facilitate lower TCA and/or TCO, all the while delivering business value. Novell’s unmatched support and technical assistance are also factors that boost its brand equity as there is nothing better for the brand than testimonials from happy customers with the available solutions like Collaboration, Endpoint Management, Data Center, Identity & Security, File & Networking. Innovation continues to be a key pillar of growth for the organization. Organizations and ideas have to keep reinventing themselves to have a sustained edge in the market. Solutions and technologies tend to become obsolete and organizations have to keep pace with the changing needs of customers. The drive to innovate and reinvent itself is there at the core of each of NVIDIA’s products from the complete range of Tesla, Quadro, GeForce Graphics Cards, Tegra mobile processors. Each of these products or platforms testifies to the fact that it is a company that relentlessly innovates. It pushes the limits of technology to ensure that its end-users’ experience is simple, powerful and completely engaging. One of the first multinational software companies to set up operations in India, Oracle, since, its inception in India, has played a significant role in shaping the information technology industry in the country and has established a footprint unmatched by most of its multinational competitors. The company continues to strengthen its footprints in the Indian market. The company’s products and solutions include Database Management, OS, java, Middleware, Servers, Storage ,Tape, Servers, enterprise management, services. Over the last several years, Panasonic India has faced all kinds of competition in the consumer electronic space, yet the brand has been able to craft a market share in many product categories. Localization or www.mybrandbook.co.in
Brand Book 2014
| 23
POWER OF BRANDS Indovation which means India-specific innovation has been the key driver for the company’s business growth in India. It philosophy’s is that products should just not be imported from other countries, but should be specially conceptualized keeping in mind their local needs and customize accordingly. Panasonic products and solutions include LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners, Mobile Phones, High Definition Video conferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers,laptops,Whiteboards and Security Solutions. For over 20 years, Polycom has led the industry in setting the standard for enterprise class communications. From its immersive telepresence systems to its video desktops to its conference phones and accessories, Polycom technology is an integral part of the way businesses around the world do business. At Polycom, the new reality drives the next chapter for the company—to unite the devices, operating systems and service providers that power the mobile world under a single, powerful, secure, easy to use technology that delivers the highest quality audio and video to everyone, everywhere. Its major product line consists of Polycom RealPresence Video Solutions, Polycom RealPresence Video Solutions, Voice Solutions and Polycom Global Services. As a brand, Quick Heal is continuously aware of its brand promise of delivering IT security solutions that are simple yet very effective. This is reflected all throughout, be it in the UI design or the overall working of the solutions. The same is applicable to its associated and post sales services. Besides customer centricity is the focal point of its business. This has made it rethink on how it delivers products, how it sells them; provide support and advice, the channels that it should use, etc. Today Quick Heal is hailed as a company which is one of the forerunners in establishing antivirus research and development in India and setting the benchmark for computer security industry standards. From Printing & Document Solutions to IT Services to Communication Systems, Ricoh has created offerings that address the ever-evolving and diverse needs of customers under a holistic umbrella. In India, Ricoh is a market leader in its key categories and enjoys immense customer confidence in the wide variety of its products and solutions, which includes Office Printers, Digital Duplicators, Production Printers, Projection systems and Video conferencing solutions and related software technologies. It is also a leader in Managed Document Services, and can provide a unique combination of Document and IT-related services, addressing business practices surrounding the management of both print and electronic information and communication. SanDisk is a vertically integrated global flash memory manufacturer. This allows it to design and develop cutting-edge storage solutions, manufacture them in a cost-effective and high-volume fashion and quickly deliver them to thousands of retail and OEM customers across the globe. SanDisk also works with key OEM supply chain stakeholders such as chipset vendors and hardware manufacturers to help them optimally integrate its products into their new designs. SanDisk’s product portfolio addresses from camera memory to high-speed computer memory, SanDisk has all your data storage needs covered, from notebooks to tablets , SSDs offer consumers the extra muscle needed to keep pace with next-generation games and applications are helpful from entry level to professional. Seagate has an unparalleled record of innovation, throughout its more than three decades of existence, with several industry firsts, defining storage technology and market. Seagate will continue to look at new and emerging market segments that are poised to grow exponentially in India, which include the applicationspecific hard drives for vertical market segments that are taking off, consumer branded solutions such as the Backup Plus family and products for new generation of home networks and mobile consumers. Seagate views the retail-consumer segment as very important and emerging as the fastest growing vertical. Its product portfolio comprises of Portable External hard Drives, Desktop External Hard Drive, NAS, Solid State Drives, Home Storage NAS. Smartlink Network Systems Ltd. is one of India's leading networking companies. It was established to propel the Indian market in the field of Network Infrastructure. Pioneer in the field of Active networking, it offers an integrated value proposition from design and development to sales and marketing, and service and support. The Company has a robust product portfolio and a nationwide reach through its network of national and regional distributors, resellers and system integrators. Its major strength of pillars is its flagship brands Digilite, Digisol, Digicare that caters equally to the Networking space, motherboards and Support services. Sparsh has revolutionized the security market as made in India brand by being India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation and quality control that Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for first time in Indian market. Sparsh’s vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipments like Analog camera, digital video recorder, IP camera, Switcher, analog speed dome. Symantec protects the world’s information, and is a global leader in security, backup and availability solutions. Its innovative products and services protect people and information in any environment – from the smallest mobile device to the enterprise data center, to cloud-based products, end point protection. It’s world-renowned expertise in protecting data, identities and interactions gives customers the confidence in a connected world. Symantec provides security, storage and systems management solutions to help its customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently than any other company. Tally has a Brand Equity like power of simplicity is very much true in true sense amongst business houses in India that commands exceptional respect and loyalty. This has been possible only because of its relentless efforts to bring the best in product and services to the customers. Tally has a channel partner base of more than 25,000 spread across the
24
|
Brand Book 2014
www.mybrandbook.co.in
length and the breadth of the continent and beyond. Its products ERP range of products , popular accounts softwares are designed to make life ‘Simpler’ for Business Owners and its partner policies are lucrative. Tally has the best interests of its customers and partners in mind when it creates products, service models or policies. TE Connectivity is a $13 billion world leader in connectivity. The company designs and manufactures products at the heart of electronic connections for the world’s leading industries including automotive, energy and industrial, broadband communications, consumer devices, healthcare, and aerospace and defense. TE Connectivity’s long-standing commitment to innovation and engineering excellence helps its customers solve the need for more energy efficiency, always-on communications and ever-increasing productivity. The company makes connections the world relies on to work flawlessly every day. Toshiba's excellence in technology, products, systems and services and the quality and reliability - all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress. The company plans to make necessary investments to accompany its future business expansion, coupled with an aggressive 360 degree marketing campaign involving TVC campaigns, print ad campaign, outdoor, radio, road shows and in-store promotion in all major cities in India. VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. Rather than mask the inherent rigidity of specialized hardware under a tangle of scripts, the Software-Defined Datacenter leapfrogs these constraints to change the way all datacenter services are delivered. The software-defined datacenter delivers on the promise of cloud computing for agile, elastic, efficient, and reliable IT services by extending the benefits of virtualization to every domain in the datacenter – compute, storage, networking, and the associated availability and security services. A storage industry leader, WD produces reliable, high-performance hard disk drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. After the acquisition of Hitachi Global Storage Technologies (HGST), the company has further expanded its R&D resources and consolidated a broader product portfolio, greater manufacturing scale and a larger geographic footprint. WD’s products include Hard Drives that cater to both enterprises and small businesses, Portable Drives, External HDD, External storage, WD TV Media players, network storage solutions. Xerox's familiar logo is called a wordmark, which means its logo is its name expressed in a consistent font-style. wordmarks of XEROX is among the world's most powerful trademark, XEROX Brand is more Approachable. Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Xerox’s technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. Xerox effectively works with its network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most: ‘their real business.’ Today, Xerox is well positioned to leverage the rapid growth in the Indian print industry and the graphic arts segment. It gained a lot of momentum in this business in the recent years and aims to carry this forward in the future with a range of newly launched products and further strengthen its leadership position in this segment. One of the largest system integrators of embedded electronic security in India, Zicom Electronic Security is on its way to become synonymous with electronic security and thanks to its focus on brand building and marketing through the years of its existence. The company has currently expanded its Service Network to 600 towns and cities since it is of firm belief that something as essential as Security should not be compromised.. “Feel Safe” drives Zicom’s ethos across all customer segments and that is exactly what the company provides the customer through the selling cycle. The company’s products and solutions include IP and Analogue CCTV Surveillance System, Home Alarm System, Fire Alarm System, Time & Attendance Solution, Access Control System, Video Door Phones, Finger Print Locks, Multi-Apartment Video Door Phones.
www.mybrandbook.co.in
Brand Book 2014
| 25