1st October 2011 - Gitex

Issue 145

1st October 2011

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Issue 145

1st October 2011

In Focus - Kaspersky Lab

In Focus - Belkin

What’s New - Sitecom

Taking stock

Belkin partners with Jumbo

WLR-5000 Wireless Gigabit Router 300N X5 g

BDL partners offer daily draws at GITEX Shopper A GITEX, BDL would be partnering with At some of the major retailers to offer so surprising gifts to consumers. Tamer su Ismail, CEO of BDL speaks about the Is initiatives with partners and how it is in consolidating its business growth. co Tamer Ismail CEO, BDL Group

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Lenovo showcases new line-up at GITEX 2011 Lenovo Middle East is reinforcing its bid for the number 2 spot in the global PC market with a refreshed line up of Think and Idea innovations at this year’s GITEX Technology Week. The product showcase demonstrates a firm commitment to serving the PC market with new technologies, and investing in new areas to continue outpacing competitor growth. Recent launches have extended Lenovo’s product range into the tablet market and introduced new super-slim laptops for the business and consumer markets.

Jack Lee Corporate Vice President, Lenovo

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BDL

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Are you participating at GITEX? While we do not have direct presence, we are supporting our premium retail partners at the Shopper. There are many exiting prizes to be won in daily draws on Dell and Asus Notebook purchases.

We see GITEX as a significant opportunity to boost consumer sales for our retailers.

been the difference that has helped in growth. We are concentrating on the value propositions and working through an innovative approach in addition to working on relationship management with suppliers efficiently and working closely with customers remain our priorities.

What have been the priority focus areas for BDL in 2011?

In 2011, the priority has been on increasing the shipments and sales volumes for our leading clients; increasing the numbers, working to achieve profits for our partners with different sizes, understanding their issues and providing appropriate services for them.

What are the challenges that resellers & channel partners are facing?

There is increasing competition that is confronting partners in retail markets. This is affecting sales volumes and channel development. There is an issue with several resellers in terms of developing a strong awareness of annual sales rates, identifying expectations volume for purchases and sales that limits development opportunities.

We have also opened our branch offices in Doha and Muscat to cater to the requirements of our channel and retail partners in those markets.

Some resellers exit markets from time to time on an ongoing basis that is hurting markets and competition significantly.

What product segments are you focusing on?

We are focusing more on the Mobility portfolio this year. This includes Notebooks and smartphones

Do you see channel maturity improving?

Over time, distribution companies have adopted proper credit policies including not to exceed usage of credit limits adopt accurate pricing, and prices control that will get rid of the bad elements in the sales channels and customers will depend on real resellers who target the end user.

What are the factors you think will be the growth drivers for the group’s business?

Clarity in the strategy that led the company has

Avaya Debuts Largest-Ever GITEX Presence Visitors to this year’s GITEX will be among the first in the region to experience Avaya’s newest and most advanced solutions for contact centers, unified communications, and networking.

Avaya has increased its Gitex participation for 2011 by more than 50 percent, creating the largest-ever Avaya presence at Gitex and enabling visitors to view and trial Avaya’s business solutions.

Partnering with Emirates NBD, Avaya will display at the stand one of the Middle East’s first-ever video contact center ATMs, which allows direct contact with an agent via video, and also will highlight its newest contact center offerings, The Avaya Aura-based contact centers enable organizations to offer their customers a diversity of choice in how they would like to communicate – including video, voice, web, chat and email.

Aptec to show value add business solutions at Gitex 2011 Aptec Holdings, one of the largest technology distributors in the Middle East, Pakistan, Turkey & North Africa, will be making its 31st appearance at GITEX Technology Week to showcase the benefits of contemporary business solutions to customers. The value-added distributor is one of very few companies that have participated in every GITEX event since it began, and this year it will be focusing on IT business solutions and what these can offer to the industry. The company also plans to announce new products during the show and to demonstrate the strength of its regional network, which reaches more than 25 countries around the region, to potential new vendor partners. Among vendors who will be present at Aptec Gitex stand this year showcasing their product are Dell, Microsoft, VMWare, Veeam, Allied Telesis, Symantec/ PC Tools, Riverbed, MCAfee and others.

"GITEX is an excellent platform that allows a regional distribution house like ours to showcase some of the latest technological offerings from our vendors as well as network with our partners from across the region. It also gives potential vendor partners the chance to meet our teams from our other offices in the region. This helps them to understand new markets and discuss opportunities in those markets," says Dr Ali Baghdadi, CEO and President.

"As a Middle East-based distributor, this is our market, and visibility at GITEX is a key factor for our continued success in the region. It gives us the opportunity to share our successes with our partners, both vendors and resellers, and discuss new ways to expand this success with new partnerships. GITEX was always a platform for us to meet new vendors and reseller partners and we hope this year will not be an exception," Baghdadi adds.

Visitors to Gitex 2011 will also be able to see for themselves the opportunities Unified Communications can bring to an organisation. Avaya will be showcasing its Flare technology at the booth.

Editorial

The enduring spirit of GITEX GITEX continues to evolve and defy the challenges that other global expos have faced. The 31st edition of the showcase event is expected to be bigger than in the previous years with more exhibitor participation and visitor footfall.

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Over 130,000 visitors are expected to come in from 59 countries who will witness kiosks and displays by more than 3,500 technology and internet companies. The event continues to address the need for a convenient one window view of some of the new technologies and products. There has been a renewed interest from participating exhibitors as they further realize the utility of effectively using GITEX to broadcast their message loudly to the growing MEA market.

With this partnership, Belkin’s full range of products including networking, home entertainment solutions, and accessories will be offered to Jumbo customers. Jumbo Electronics currently represents and retails a number of high-profile global brands in the Middle East, covering products such as phones, laptops, consumer electronics products and home appliances.

For IT decision makers in the SMB and enterprise sectors looking for solutions that address the needs that they face in their existing IT infrastructure, they have the opportunity to sit through some demos as well as consult with some of the technical experts available at exhibitor stands in the various halls.

Commenting on the partnership, Youssef El-Arif, National Account Manager MEA, Belkin Ltd. stated, “With over 30 years of experience in this region, Jumbo Electronics will be able to utilise their expertise to distribute Belkin solutions to customers in this market. We feel Jumbo is an excellent distribution partner for Belkin as Jumbo will be able to add value to our existing markets through their channel partner base and presence in SMB, as well as their innovative sales methodology and stock set up.”

Cloud computing has made further advance over the year and we are likely to see major vendors emphasize cloud versions of some existing solutions in security, storage etc that are ready to be deployed. It is indeed an opportunity to demystify the cloud for potential users as Symantec aims to at this edition of GITEX. There are exciting networking products like Sitecom’s range of access points that offer cloud based security at the gateway, NAS devices offering cloud based backups, better performing Notebooks based on second generation Intel core processors, LED monitor displays, tablets from several manufacturers and more.

It promises to be another hectic technology week for stakeholders in the region’s IT market place and gives them the opportunity to create further momentum in generating customer leads and potential partner recruitments. At the end of the day, the event retains its enduring appeal in the industry’s annual calendar.

Belkin’s distribution partnership with Jumbo is part of an overall strategy to expand in the Middle East. Belkin plans further growth in 2011 by investing in marketing, channel development and growing product offerings in a variety of markets. The new product lines that are expected to be launched during the second half of the year will be distributed by Jumbo’s IT Distribution arm.

Deepak Khetrapal, CEO, Jumbo Electronics said, “At Jumbo we are committed to offer our partner base the best-in-class value proposition and this partnership with Belkin reinforces that promise. We are excited to announce our strategy to develop Belkin’s business through marketing, channel development and product offerings for the Consumer, SMB market and Enterprise market segments, since we understand that the region represents many opportunities to leverage and build upon the current product range.”

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eScan

eScan to announce its Beta Version for Mac Edition demonstrate the new and advanced features of eScan to large audience base.”

Kripalani adds, “Macs are as vulnerable as any other operating systems. The Apple products have an impression that they are less available to hackers, due to their security technology. However, Apple has been suffering a number of vulnerabilities over the years and new vulnerabilities are disclosed regularly. Earlier, Apple only had about 10% of the market share, so hackers generally did not intend to waste their time developing viruses that would only influence a smaller portion of the computer industry. Over time, as the Mac user base is increasing, there is no doubt that it will become a tantalizing target. Hence, we now have eScan’s Mac edition providing secured computing experience to our end users.”

Nazir Kazi AVP, APAC, ME & Africa, eScan

The enhanced features of eScan Beta Version ensure that your Mac is protected against Malware and other security threats in real time. eScan for Mac involves simple installation and provides automatic as well as manual updates with extensive logs & reports. This easy-to-use Latest innovations application detects and warns users about the suspicious behaviour of of eScan range of applications, thus providing protecproducts will be tion from Zero-Day threats. eScan’s displayed at Hall No. 1, Beta Version for Mac is powered by F1-15, Dubai Internathe technologies that keep the tional Convention and computer’s memory and resource Exhibition Centre. usage to the least, eScan raises its quality

eScan, a leading Security Solution provider will be announcing its Beta version for Mac Edition at the GITEX Technology Week, 2011 in October. GITEX, the Annual Computer and Electronics Trade Show will be held in Dubai, United Arab Emirates from October 9 to October 13, 2011.

Sunil Kripalani, Vice President Global Sales & Marketing, eScan, said, “We are very excited about GITEX this year as we will be announcing eScan’s Beta Version for Mac Edition. Platforms such as GITEX provide the opportunity to showcase our innovative solutions to partners and customers from the Middle East and African region and strengthen our relationship with them. Such events also help us in sharing our future roadmap with our partners, so that they can align their plans and grow with us. Our GITEX participation will result into a winning proposition for us, as we will get to

bar on securing information assets.

Nazir Kazi, AVP - APAC, ME & AFRICA said, “There is a great scope in Middle East in terms of market penetration. We are experiencing progressive associations of channel partners with us. Also, we are constantly working together to create eScan as a brand and the most preferred software among IT users in Middle East. Participation in GITEX gives us an opportunity to energize our sales efforts, and build presence and visibility of eScan range of products in the Middle East. This year at GITEX, we aim to increase our distribution channel further while strengthening eScan as a brand with our new eScan’s edition for Mac. We will also be talking about our latest plans of launching security solutions for mobile devices.”

...continued from pg 1 “The PC industry is navigating a period of tablet K1, All-in-One desktop PC’s B520/530 changing dynamics as we head towards and 91z/71z for SMB and consumer use 2012, with emerging markets really driving respectively and the super-stylish U300s this next wave of expansion,” said Jack Lee, Ultrabook, which was recently launched at Corporate Vice President, Lenovo Fashion Night Out in New York and is on Group, and General Manager, display in the Middle East for the first time.

Middle East and Africa.

Launched earlier this year, the Lenovo “Lenovo continues to ThinkPad X1 is a phenomenally thin, At the trade show spearhead market yet tough, laptop combining of Gitex, Lenovo is growth and we are performance, mobility and style participating through its partner FDC International confident in securing for business users. The IdeaPad where it will be showcasthe number two tablet K1 is Lenovo’s first entry ing its latest innovative global sales position into the tablet market, offering an Think and Idea range by the end of this year.

Android-based device for computof products in To achieve it, we fall back ing and connectivity on the move, Hall 4 B4-1. on the innovation that is while the compact All-in-One desktop built into the DNA of our PC offers a space-efficient, sleek and business and into the suite of technologies powerful computer for family or small that you will see on display at GITEX.” business use.

Lenovo is hosting its annual Technology e, Showcase at the World Trade Club VIP lounge, with the latest Think and Idea range of products on display. Products in the showcase include the recently launched ultra-slim ThinkPad X1, the new IdeaPad

Seagate to participate at GITEX SHOPPER Seagate Technology will showcase its award winning range of external storage solutions for home and small business at GITEX Shopper, 8-15 October, Airport Expo Dubai. Taking centre stage will be two of the company’s latest offerings; GoFlex Satellite mobile wireless storage and the 4TB GoFlex Desk external hard drive, the world’s highest capacity hard drive. Seagate’s stand number is WH1-1 in the West Hall.

Available in the Middle East since August, the GoFlex Satellite drive is the first battery-powered external hard drive to wirelessly extend the storage capacity of iPads, other tablet computers and smartphones. With 500GB, the GoFlex Satellite wireless storage device provides the ability to carry an entire library of video, music, pictures and documents with you. Devices are wirelessly connected directly to the GoFlex Satellite drive by use of the free GoFlex Media app for iPad or Android, or via a web browser.

The 4TB GoFlex Desk external storage solution, which features Seagate’s new streamlined industrial design, has the space to contain over 2,000 HD movies. This new GoFlex Desk external drive comes at a time when people are archiving more of their memories in the form of digital photo and video. It will be available in the region later in the year.

Other industry leading storage solutions on show at Seagate’s stand include: - GoFlex Slim drive, the world’s thinnest portable external hard drive that’s perfect for pairing with netbooks, notebooks and other portable devices - The 1.5TB GoFlex ultra-portable drive with its huge capacity in a small design that makes it easy to store, backup, encrypt and access files anytime, anywhere - GoFlex Home network storage system, which enables automatic, continuous backups for multiple home computers as well as wireless streaming of videos, music and photos.

- Momentus XT solid state/hard disk hybrid drive – the world’s first – which combines SSD-like performance with the significant cost-per-gigabyte advantage of traditional hard drives - BlackArmor network attached storage (NAS) for small and medium businesses

“Cloud Meets Big Data” with EMC at GITEX 2011 EMC is participating at GITEX 2011, under the theme of “Cloud Meets Big Data”. EMC, the platinum sponsor of Cloud Confex, has a senior delegation of regional and international executives attending the exhibition, and is keen to share its wealth of industry knowledge and expertise with the exhibition and conference visitors, customers and partners.

Chuck Hollis, Global Marketing Chief Technology Officer, will be delivering a keynote speech at the Cloud Confex Conference, on the 10th of October, and will be sharing key challenges and solutions IT organizations face, on their journey to the cloud, and how to cross the phase of business production and virtualization of the mission critical applications and the lessons learned that can help accelerate transitions to an IT-as-a-service model to enable them to better compete. He will also address the evolution of today’s IT jobs to meet the needs of the transformation with the right skillset and competencies.

On the EMC stand, located in the Cloud Confex, CLD2, Sheikh Saeed Hall, workstations with virtual demos highlighting EMC’s latest breakthrough products and solutions designed to help organizations accelerate the journey to the cloud and transform their business as well as live demos showcasing vBlockTM the unified stack of compute, network and storage for cloud infrastructure will be staged to allow stand visitors a hands-on experience and opportunity to interact with the industry leaders.

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Demystifying the cloud is a key focus for Symantec Understanding the evolving threat landscape, demystifying cloud computing and improving data management are just some of the benefits that visitors to GITEX 2011 will experience when visiting Symantec at the exhibition in October 2011.

Golden Systems expands its Loyalty Program

control costs and better utilize their infrastructure.”

The recently launched Symantec Endpoint Protection 12 for Enterprise and SMB markets is expected to generate significant customer interest at GITEX 2011. Symantec will be announcing host of new offerings like appliances for storage and availability management.

Also, for the second year running Symantec will have a strong presence at both the Cloud Confex as well as at the main GITEX exhibition arena, giving decision-makers the opportunity to understand and discover in-depth Symantec Norton, Symantec’s consumer arm, will this cloud strategy and product offerings in the year be showcasing the results of locally area of mail security, backup and archiving conducted research on the UAE’s threat services. The current IT landscape landscape, offering insight into the poses tremendous challenges in current scope and impact of sharing, managing, protecting, cybercrime here in the UAE on Symantec.cloud and securing enterprise vital everyday users. The Norton is also taking and sensitive information.

Cybercrime Report UAE 2011 part in the Increasing infrastructure has revealed 76% of online complexity in the growth of users in the UAE have fallen Cloud Confex mobile devices and cloud victim to cybercrime in the Stand CLD-7 in the computing have made this last year while the cost has Sheikh Saeed task tougher than ever. reached AED 2.3 billion in total Hall. over 12 months. Despite such Symantec experts will be on hand shocking figures, only 2 in 10 to assist GITEX visitors for better cybercrime victims said they reported understand the benefits of cloud model and the cybercrime to the police while 53% of ushering and adopting cloud services in the residents revealed they don’t have up-to-date region. Recognizing that many enterprises are security software to protect themselves and still at various level of understanding and their personal information. adopting cloud model and Bulent Teksoz, Symantec, Chief Security Strategist Middle East Norton by Symantec will launch the 2012 & North Africa, Symantec will be speaking at range of solutions – Norton Internet Security the Cloud Confex to highlight Security and 2012 and Norton AntiVirus 2012. The Norton Governance in the cloud environment.

2012 products is focused on improving Symantec will also be releasing news on performance and protection, it also includes upcoming launches and holding a series of key security enhancements, including the demonstrations on their stand during GITEX ability to assess the safety and stability of an 2011. application before installation. Global and regional industry experts from Norton by “Businesses in the Middle East are keenly Symantec will be present at the stand to meet adopting a diversity of new computing models with users and discuss the latest product - cloud computing, virtualization, social features and technology trends. networking, and mobile computing – but This year, Symantec will have a prime location information protection and management remain vital priorities,” said Johnny Karam, in Hall 3, Stand D3-1, which will consist of Regional Manager – MENA Symantec. “Security meeting rooms, a presentation theatre and solution demonstration pods where various in the cloud is now a central issue, and GITEX solutions will be showcased in collaboration enables Symantec to demonstrate how we supporting customer with cost-effective, with our trusted channel partners from across the region. standardized security solutions that help them

Looking at the success of its AVARDZ loyalty program in the GCC region, Golden Systems Middle East has decided to extend this popular program to partners in other Middle East countries as well. The AVARDZ program, which was launched in 2010, is Golden Systems’ flexible online loyalty program created and designed exclusively for qualified individuals from the IT retail industry who support, promote and distribute the company’s selected portfolio of products directly to end-users in the market.

AVARDZ rewards its members by offering them a variety of exclusive benefits and privileges.

Chantelle Tavid Reginal Director, AVARDZ.

“We believe that our partners should be recognized and appreciated based on their level of support and loyalty and for that reason we created AVARDZ last year.

Our mission was to continually evolve and incorporate additional value-added benefits and features to the AVARDZ program to ensure the highest level of member satisfaction. Our partners benefited hugely from this program, which led to more business for our company. Going by its success in the GCC region, we felt we should extend this program to our channel network in other countries as well,” says Chantelle Tavid, Regional Director, AVARDZ. Golden Systems developed and implemented AVARDZ as an online customer loyalty portal to reward the channel for its loyalty. Since the software infrastructure was in-house, it was able to create a scalable system with multiple languages to support the needs of its ethnically diverse channel.

The AVARDZ flexible online program enables members to view their transactions and statements, register products, earn and redeem points, participate in promotions and competitions, gain product knowledge and receive the latest technology information. The program features an easy-to-use online interface and a comprehensive rewards program with a wide range of easily achievable rewards.

To participate in the AVARDZ program, an individual has to be a sales person employed by an IT store or a shop owner that sells AVARDZ eligible products directly to end users. Local laws may dedicate various terms and conditions regarding the AVARDZ program redemption.

Wave Tech unveils new networking brands “These two brands will be launched soon through our channel partners across Middle East. We are also looking for more channel partners in new emerging markets across this region, especially in African continent.”

Wave Tech, distributor of reputed networking brands like ATEN in the region is all set to launch its own brands of networking products.

The new brands are WAVENET and WAVERACK. WAVENET will include a comprehensive range of Active & Passive product lines while WAVERACK will have Cabinets & Racks.

He adds, “In order to move ahead, we had changed our company logo and we are under process of makeover of our website and creation of websites for WAVENET and WAVERACK. Wave Tech is committed to provide our best possible service and support to our partners and strive to Always A Step Ahead…

[This is Wave Tech’s tag line and we wish to keep this in same way]in gauging needs of partners.”

The distributor’s plans are in accordance with emerging needs of the channel market for alternative brand options when dealing with customer demand. This will ensure that its partners are able to engage customers with more product options as a one stop vendor.

With its established strong credentials as a distributor of networking infrastructural products, Wave Tech is confident that the brands would be well accepted by the channel and customers alike.

Wave Tech has immediate plans to unveil the range in the market through shortlisted partners from its extensive channel network.

Suresh Iyer, sales manager at Wave Tech says,

Suresh Iyer Sales Manager, Wave Tech

WAVERACK will include a complete range of professional high quality Cabinet and enclosures from Server Cabinets, Network Cabinets, Wall-mounted Cabinet, outdoor Cabinet, Open Racks, Control Boxes and Control Enclosures (Degree of protection from IP20 to IP55).

WAVENET’s passive and active product line range includes full high quality reliable Structured Cabling Systems meeting all world standards ranging from CAT5e, CAT6, CAT6A to a full Fiber Optic range of products. It is also introducing the Anti-bending Fiber Optic Cable for indoor and Outdoor LAN & Telecom applications. Besides, the range includes Active Transceivers & SFP, fully compatible with all Network vendors available in the current market (SFP modules compatible with all major switch and router vendors, like Cisco, HP, Juniper, Huawei, and others upon client request) in addition to SFP modules fully comply with the Multi-Souring Agreement (MSA). The Passive Products include PLC, CWDM Mux/Demux, DWDM Mux/Demux, VOA, ILF/P, PBC/S, Isolator and Circulator.

Iyer adds, “We are offering a vast cross-section of networking components and making sure we are in a position to address the demand of a growing segment. We will be offering these products in all markets we cater to in the region.”

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Kaspersky Lab

Taking stock switch from PC to mobiles, tablets, smart phones etc. It will be a pervasive mobile environment soon and simultaneously we will also start focusing more.

There are going to be serious changes in consumer environment because the mobile market is quite different from the computer market.

How do you see channel opportunities change, grow or decline?

The B2C channels would be transformed into providers of more services from their product distribution roles. Consumers are extending from the PCs to tablets and smartphones. As they are different markets ( computers vis-à-vis mobiles), we appreciate the difference and follow the trends.

These trends are defined by manufacturers, service providers, and mobile operators. So we are catering to changes in our business models for the new environment. We are strong in the computer consumer segment and we are not going to move our focus from there because it is still a very big market and growing.

Eugene Kaspersky CEO, Kaspersky Lab

Eugene Kaspersky is the CEO of Kaspersky Lab, the eponymous company he co-founded. Also widely reckoned as a global expert on Information Security, his vision for the company takes stock of changing realities in the market. In this interview, the CEO of Kaspersky Labs elaborates on some of the key trends in the markets as well as focus areas of the company

Is Kaspersky largely an endpoint security products manufacturer?

We are not just an end point security company. We offer different products in the IT security sector. As an IT security company, we are providing end-point security, gate way security and cloud security services. Our main focus at present is on end-point consumer end and B2B end products. We have excellent consumer products and market acceptance of this fact. We also offer very good enterprise products, which we want to become excellent.

Once we become recognized players in the B2B security business, we will move to other segments.

While keeping our focus on existing technologies and products that we offer, we will move to the new ones.

Are you happy with the pace at which the enterprise business is growing for Kaspersky?

It is growing and our existing customers are happy with us. However, the enterprise segment is quite conservative. It takes years to get into some accounts. They know us, they like us and they want to change but it is too expensive to migrate from product to product which is the unfortunate reality. we will contigue to enagage them.

How significant is mobile security now?

Mobile security will be the most important issue in few years because in home environments users will

In the enterprise segment, there is no enterprise security right out of the box. You can’t click the button and then load the security service from the box. The environment could be different, could be a different architecture as well and the processes would be different. So there’s a role for customization for different security issues on a particular network. This is a definite role for our partners and we don’t have any plans for change that. Our partners are a community and we are living in the midst of this community. More friends will bring on more success.

How closer is the company to being among the top three security software vendors?

The plan was to be number 3 by 2010. The reality is that we partly achieved it. We are number 3 in the consumer business and number 4 in B2B. We are growing fast and doing better than our main competitors and have very good chances of reaching our target. We have good engineers, IGS, innovations, strong team, and strong partners.

Do you see brand acceptance and loyalty growing fast for Kaspersky in the region?

Brand royalty is growing and different in different countries. In some markets like Russia, it is almost 100%. There is a very strong Brand awareness in Europe, and it is growing in USA and the Middle East too. We have seen a growth in brand awareness in UAE, Turkey and Saudi Arabia not just as a known brand but as a brand that customers are able to trust their security and their information with.

In this market channels play the role more than the price. Our resellers or the channel compete for the best price of this product but they don’t compare the price with our competitors. When customers look for security products, they look for services and the brand but not pricing. They really value our presence in the region. In order to reach a wider cross section of customers, we have ongoing special promotions, incentives for customers etc.

Pricing is not a critical issue in IT security because frankly, it is not so expensive. In IT security, trust and the company reputation is most critical.

HP showcases cloud for the instant on enterprise HP is set to focus on Cloud for The Instant On Enterprise at Gitex.

HP's dedication to Cloud Computing and the company's innovation in creating Instant-On Enterprises will form the core of HP's Gitex presence. In addition, with enterprises interested in the flexibility and agility that cloud computing provides, but still harbouring initial concerns around security of cloud, HP is also demonstrating its expanded Enterprise Security Solutions portfolio.

Eyad Shihabi Managing Director, HP Middle East

HP is once again backing Gitex with a large presence and support of key events such as the Cloud Confex as part of its commitment to innovation in technology.

As diamond sponsor of the Gitex Cloud Confex, HP demonstrates its continuous support of developing the future of cloud-based technology, with Steve Dietch, VP Marketing, HP Cloud Computing, delivering the key note speech.

In addition, HP will be hosting cloud workshops on its stand, delivering ways in which HP is the strategic partner that can help enterprises take the next steps in their journey to the cloud. The services used to do this which are on show at Gitex include HP CloudSystem, HP Enterprise Cloud Services-Compute and HP Cloud Service Automation.

"Gitex acts as a gateway to reaching the region's ICT market. This year we have invested significantly in showcasing the latest enterprise services that focus on the cloud, Instant On and security solutions we offer," said Eyad Shihabi, Managing Director, HP Middle East. "With HP dedicated to developing the cloud sector, Gitex provides the ideal forum for discussing and demonstrating what value the cloud can add to businesses across the region."

As part of HP's Gitex activities, it will also be hosting the HP Channel Awards, where companies will be recognized for successes and hard work across all areas of business in the technology sector.

Golden Systems participation gets bigger at GITEX Golden Systems Middle East (GSME) is planning to participate in Gitex in a much bigger way this year. The company has planned a number of events to mark the occasion including hosting its annual traditional gala dinner for its customers and partners on October 12, 2011 at the Emirates Towers Hotel.

Historically, this annual dinner hosts over 400 channel partners and rewards the partners for their ongoing loyalty and dedication.

Golden Systems plans to use Gitex to promote latest products from its vendor-partners as well as holding a series of meetings with customers and partners at the Emirates Towers Hotel.

"This year is a very special year for Golden Systems as we complete 15 successful years in business in this region. We have every reason to celebrate as our business has grown significantly year after year thanks to the solid support and backing that we have received from our customers and partners. In the last two years, we have not only expanded our business across the region but have also managed to strengthen our portfolio by signing up with only the top five best vendors. This Gitex, we want to share our joy with our vendors, channel and customers," says Ehsan Hashemi, COO, Golden Systems Middle East.

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News

Al Otaiba and Sitecom launch wireless router offering cloudbased internet security

Logicom successfully hosts Technology Forum Logicom, which is celebrating its tenth anniversary of operations in (KW,QA,OM,PK,AF,BH,UAE,YE) Middle East this year, held its Technology Forum in AUH recently with several of its top vendors participating. The event is regularly conducted on an annual monthly basis around the globe by Logicom. Adobe, Cisco, HP, Intel, Microsoft and Watchguard were among the vendors who were participating at the show.

Over 100 partners of Logicom attended the event and made it a successful show of strength for the distributor. Logicom has continued to show consistent growth, working hand in hand with its partners.

Al Otaiba Communications launched Sitecom Cloud Security, a unique security solution that protects all devices in a home network against cybercrime and online threats when browsing the internet.

Sitecom Cloud Security joins a list of premiumquality IT products being launched by Al Otaiba Communications to cater to the needs of UAE consumers. With internet adoption continuing to rise in the UAE, reaching 75 per cent of the population as of 2010, Sitecom Cloud Security particularly addresses the growing need to protect families against internet threats such as viruses, trojans, worms, spams, spywares, malwares, adwares, phishing and identity theft.

Khalaf Bin Saif Al Otaiba, Group CEO at Al Otaiba Group of Companies, said: “The launch of Sitecom Cloud Security reaffirms the continuing commitment of Al Otaiba Communications to deliver world-class IT solutions that create true value for UAE consumers. With this cutting-edge router, Sitecom Cloud Security adds a new layer of protection against cyber crime and other internet threats, giving families genuine peace of mind while surfing the internet. Al Otaiba Communications will continue to deliver state-of-the-art products and IT solutions from leading global brands that cater to the specific needs of UAE consumers.”

Sjors Hendriks, Chief Sales Officer at Sitecom Europe BV, said: “The UAE offers huge growth potential for Sitecom Cloud Security because of the immense internet adoption in the country and the growing awareness about internet threats and cyber-crimes. We are pleased to have Al Otaiba Communications as the exclusive distributor of Sitecom Cloud Security, which gives the product instant access to our target audiences across the UAE through its comprehensive partner network.

We are looking forward to leverage our strategic partnership with Al Otaiba Communications to introduce more innovative products in the UAE.” Sitecom Cloud Security is integrated in the new Pure E-motion | X-series 2.0 Gigabit Wireless Routers and Modem Wireless Routers

offering built-in cloud-based protection against internet threats and cyber-crimes for home users. Once Sitecom Cloud Security is activated, the router works together with Sitecom’s powerful servers positioned in various locations throughout the internet to offer maximum level of protection for home users. Sitecom Cloud Security consists of four options that offer protection when browsing the internet using any device connected to a home network such as notebooks, desktop computers, tablets, smartphones games consoles, media players, TVs and Blue-ray players.

Antivirus / Antimalware protects users from harmful, unwanted software, which has the intention of causing damage to the user's computer, interrupting the normal operation of the computer or violating the user's privacy; Antiphishing protects against cybercriminals attempting to get hold of personal details such as credit cards, via fake e-mails and websites; URL Blocking protects against malicious websites by automatically giving a warning when a user wants to access a website that contains malware; and Ad Blocking, which blocks unsolicited advertisements.

Sitecom Cloud Security does not require any special software for users to be protected, making it a genuinely user-friendly internet security solution. The software runs on the servers and is always up-to-date, so users do not have to install updates by themselves.

“Sitecom Cloud Security is not a replacement for antivirus software, but rather provides complementary features that ensure total home network protection and act as first line of defence. An up-to-date virus scanner is necessary to safely download files from offline devices such as a USB stick. It also protects against internet risks found on secure internet pages, as well as FTP and P2P connections such as BitTorrent. So while a virus scanner ensures that the house is safely locked, Sitecom Cloud Security expands the range of protection by locking the garden gate,” concluded Al Otaiba.

Moreover, all Sitecom range of wireless routers are covered by 10 years of real warranty and complimentary free home installation.

Demetris E. Demetriou GM, Logicom Dubai

Demetris E. Demetriou , GM, Logicom Dubai said, “This is an initiative taken by Logicom to educate partners on latest technologies with participation from various vendors. It was a great opportunity for the partners to meet up with Logicom team and vendors at the same place and have an open discussion with all.”

The vendors made keynote presentations, throwing light on some of the significant issues. Adobe’s presentation was on Licensing, while Cisco chose to discuss its vision of Borderless Networks. Intel’s address focused on Sandy Bridge technology while Microsoft revealed some of the highlights of the closed office 365 and open Licensing. Watchguard used the platform to discuss its UTM and XTM series of appliances and HP PSG presented some updates of its notebooks and desktop line-up.

Secureway eyes accelerated growth Secureway Network Distributors is promoting its extensive range of IT security solutions at the region’s most well attended GITEX Technology Week at the Dubai International Exhibition and Convention Centre from October 9 – 13, 2011. Secureway will showcase best-of-breed products from Fortinet, F5, Infoblox, LogLogic, Lumension , Sophos, Sourcefire and Vasco.

Secureway is located at Za’abeel Hall Stand Z- M 1.

“Our strong presence in the Middle East lies in the basket of leading global brands that we offer to resellers and end users in the region. At GITEX we are confident that our interaction with industry visitors will help with showcasing our world-class resources and making deeper in-roads into the market requirements and trends.” said Zafar Shabdiz, Managing Director, Secureway Network Distributors.

Secureway lays emphasis on “enablement,” not just “delivery.” It presents Middle East resellers to respond to the demand for new technologies and enter new, high growth markets such as KSA by providing business planning, pre and post sales support, and marketing, training and professional services.

Senior management and product specialists will join vendor partners and technical experts to provide demonstrations of new products to both existing and new clients at the event. Capitalizing on the well targeted visitors, Secureway has lined up crucial meetings to discuss business opportunities and will work towards signing new channel partners.

“Our past experiences at GITEX Technology Week have always been extremely helpful in our growth and generating positive visibility as well as important one-on-one interaction that our important in associations with existing customers, channel partners as well as standing alongside the brands that we distribute.

We expect to achieve the same success this year too.” said Luciana Kaddoumi, Marketing Manager, Secureway Network Distributors.

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In Focus

ComGuard

Info Security gets the momentum Is the opportunity significant for the channel in the Information Security business?

That is right and which is why many more new partners are joining us. Due to the significant growth of Security Market , more partners are gradually trying to move their focus from other segments to security.

What are the challenges in the market?

One of the challenges is the budgetary constraint.

What we now see is that as the demand increases, they now believe that they need the solutions but they do not have enough budget to spend.

Would you describe yourself as an end to end security solutions distributor?

We are and end to end security solutions distributor.

If you look at our brands list, you will understand that we have solutions for all segments and all security concerns. Rarely you will see conflict of interest so our product somehow will complement each other.

Mohammed Mobbasseri Sr. Vice President, ComGuard ComGuard FZ LLC continues to consolidate its position as one of the leading value added distributors of IT security products across Middle East and North Africa.

Mohammad Mobbasseri, Sr Vice President at the distributor discusses the state of the IT Security focused channel as well as the favourable trends for the Business of Security in a discussion with VAR Magazine

Do you offer any cloud based security solutions as well?

We soon will start GFI cloud solutions and are in negotiations with some security vendors for the areas that we currently do not have any products.

Are there sufficient number of resellers with the requisite expertise focusing on the security solutions market?

Unfortunately there is a shortage of resellers focusing in high end security. When it gets into the domain of higher technology and longer sales cycles, you will not find too many resellers capable of fulfilling the expectations of that domain but we are trying to help more reseller to be able to achieve this goal by providing additional value services like training , workshops, etc.

Jacky's Electronics sees Ultrabooks taking the spotlight at Gitex Shopper 2011 A new product segment, Ultrabook, is expected to create hype and be among the best-selling products along with tablets and smartphone at this year's Gitex Shopper, according to Jacky's Electronics, the UAE's leading multi-brand consumer electronics retailer.

The company said that Ultrabook, the thinner and slimmer version of notebooks, will be one of the main product highlights with major brands, such as Acer and Lenovo, introducing their own Ultrabook lines at the show.

"The Ultrabook is an ultra-slim laptop running on the latest generation Intel processor that maxes out at 0.8 inches thick. With Ultrabook being available at Gitex Shopper means major brands will have a product that will rival Apple's MacBook Air," said Ashish Panjabi, Chief Operating Officer, Jacky's Electronics.

While laptops, tablets and smartphones were a runaway success at last year's event, Jacky's predicts that the same product segments will still be considered 'blockbusters' at Gitex Shopper. The digital SLR cameras will also see a surge in sales as this segment has been growing rapidly in the past months.

"Other product highlights will be Samsung Galaxy Tab 10.1 and the Apple iPad 2. Meanwhile, in the smartphone category, BlackBerry will focus on three new devices - Bold 9900, Torch 9810 and the all-touchscreen Torch 9860; HTC will have HTC Sensation, the first smartphone that incorporates the recently acquired technology from Beats Audio; and Nokia's launch of N9, its next generation smartphones," Panjabi added.

Panjabi also projected a 5 to 10% increase in the shopper traffic from last year's 165,521 visitors. Gitex Shopper 2010 reported a sales in excess of Dhs170m, making it a key consumer retail calendar events running on parallel with Gitex Technology Week.

Fill up complete details and Fax back to +971 4 701 7814

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News

Kingston showcase includes USB 3.0, Secure USB and Solid State Drives

A true East meets West story will take place at Gitex Shopper 2011 when Fujitsu partners the power of their German-made notebooks with Sumo-sized promotions throughout the 8-day event.

Misplaced, forgotten, lost or stolen – this is the fate of an estimated thousands of USBs in the Middle East annually. Kingston Technology will be urging the Middle East’s increasingly mobile and connected professionals, the majority of whom use USB technology to transport data, to secure the content of these devices during GITEX 2011.

With a large number of workers owning and using a USB on a daily basis, choosing vendors with reliable, proven security technology will provide peace of mind that data stored on USBs is secure. Kingston Technology will showcase a range of secure USB solutions, including the recently-launched DataTraveler 4000 Managed (DT4000-M), which is ideal for high value corporate deployments, offering superior protection (FIPS 140-2), flexibility and centralized management control at an affordable cost. Visitors to Kingston Technology at GITEX 2011 will also be the first in the region to experience the brand new Kingston DataTraveler 6000 (DT6000), launching globally just this month.

Sumo-sized savings at Shopper with Fujitsu

Customers who take advantage of massive savings on Fujitsu LIFEBOOK notebooks can increase their winnings by taking on Nara, a champion Japanese sumo wrestler, in a friendly bout of arm wrestling or tug-of-war.

And every shopper with a new Fujitsu purchased from Gitex Shopper 2011 earns a professional photo taken with Nara to commemorate their Sumo-sized savings.

Fujitsu will be at stand CR1 this year at Shopper.

Chandan Mehta, Director Product and Portfolio Management, Fujitsu Technology Solutions says, "While Fujitsu's LIFEBOOK notebook computers are light-weight, they carry the power of the second generation Intel Core processing, packing major computing strength in a small and sleek package. Hosting Nara - one of Japan's premier sumo wrestlers - at Gitex Shopper 2011 enables consumers to gain major savings and value while having light-hearted and fun encounter."

Antoine Harb Business Development Manager - MEA, Kingston

“Managed secure USB drives are a necessity within many professional organizations in the Middle East, DataTraveler Ultimate 3.0 G2 has a read speed of whose team members are highly mobile and who 100MB/s, and a write speed of 70 MB/s. It is available require high volumes of data and images to travel in 16-, 32- and 64GB capacities. with them,” said Antoine Harb, Business Development Manager – MEA, GITEX 2011 will also see Kingston Kingston. “The financial, legal and Visitors to Technology showcase the truly practical benefits of a GITEX can find Kingston newest additions to its SSD strategic, secure USB drive Technology alongside its range. Featuring the latest plan for companies in the partners Mindware, FDC, SandForce controller, the region are driving this awarded HyperX SSD is the Logicom, as well as taking movement.” highest performing SSD in the part in the Empa world, perfect for enthusiasts, Kingston Technology will also channel programme gamers and performance users. showcase the next major at The Fairmont Kingston will also launch the first milestone in flash memory for USB Hotel.

SandForce-based Business-Equipped products with the Kingston DataTravSSD, the KC100 SSDNow, also featuring the eler Ultimate 3.0 Generation 2 (G2). latest SandForce® controller and SATA Rev. 3.0 Kingston’s DataTraveler Ultimate 3.0 G2 features the (6Gb/s) to deliver exceptional performance and latest technology for USB 3.0 Flash drives, making it speed. This business oriented SSD is fully covered by ideal for IT professionals and enthusiasts who want to a 5 year warranty. take advantage of all the performance improvements offered by USB 3.0 technology right away. The new

Fujitsu customers who go toe-to-toe with Nara at Gitex Shoppers can win cash-back vouchers, discounts on new LIFEBOOK models, free digital cameras and portable hard disks, and even complimentary LIFEBOOKs. Seven LIFEBOOKs are set to be won by seven different shoppers who automatically enter a raffle draw by getting into the Fujitsumo ring with Nara.

Weighing in at 165kg, Nara is a formidable opponent -- he weighs more than 66 Fujitsu LIFEBOOKs stacked together-- but he's no match for the speed of Fujitsu LIFEBOOK technology.

Nara's custom-built mini Sumo ring can be found at the Fujitsumo stand with Japan's two-time heavyweight champion onsite at Gitex Shopper.

Chandan Mehta Director, Product & Portfolio Managment, Fujitsu Technology Solutions

Schneider Electric software tool StruxureWare for Data Centers Schneider Electric, a global specialist in energy management, announced it will unveil the next generation of integrated energy efficiency solutions including the latest software tool StruxureWare for Data Centers during its participation at Gitex Technology Week 2011.

Schneider Electric's continuous participation at Gitex Technology Week underlines the excellent lead generation opportunities that the event presents. Held from 9 - 13 October 2011 at the Dubai International Convention and Exhibition Centre, the world class event connects ICT vendors with senior decision makers within the thriving regional markets.

With an aim to facilitate the vendor community to optimize higher learning requirements, Schneider Electric will concurrently promote its Channel Partner Program (CPP) at the Gitex Technology Week 2011.

Building on the success of last year's four-step guided tour, visitors to the 152 square meter stand will be provided with a demonstration and technical details of Schneider Electric's key

data center and power protection solutions by company experts from the region and Europe. The demonstrations will include the four predefined areas of Hot Aisle Containment Systems, Struxureware software solutions for the data center, power protection for residences and businesses, as well as Security and Environmental Monitoring Solutions (SEMS).

Representatives and experts from Schneider Electric will be on hand to answer queries and resolve issues faced by business partners. In addition, resellers will be given the option to join Schneider Electric's extensive partner network at the event. An exclusive presentation room will be set up at the venue to host discussions with key stakeholders of Schneider Electric.

Tushar Choudhury, Marketing Communications Manager of Gulf Countries, Schneider Electric, said, "Gitex is a perfect platform for Schneider Electric experts from around the globe to provide CIOs, IT managers and vendors with guided tours and demonstrations, offering technical details of our software and critical power solutions that maximize energy efficiency. We also look forward to welcoming a host of new channel partners to

our network during Gitex 2011."

StruxureWare for Data Centers combines Schneider Electric's market leading Data Center Infrastructure Management (DCIM) and Data Center Facility Management (DCFM) software tools to provide data gathering, monitoring and automation, as well as planning and implementation functionalities that will offer an integrated and multifaceted view of all the mission critical physical systems of the data center. This new offering empowers data center managers through providing access to data and tools needed to operate reliable, efficient, productive, safe and green data centers.

Through StruxureWare for Data Centers, Schneider Electric provides a toolset to data center managers to gain access and oversee the domains of the IT room, building electrical power and power quality, facility and data center cooling, and physical security. This management software suite delivers comprehensive, accurate and real time data, enabling them to take action based on the complete picture of the data center

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News

Adobe

Effective execution Adobe has successfully restructured its distribution channel and is seeing the results it expected from growing sales in the region. Abdallah Saqqa, General Manager of Adobe Middle East speaks about the successful realignment as well as the deeper customer engagement strategies in the following interview

Microsoft Hardware announced a number of offers will be available on its top-selling range products at this year's Gitex technology week. The products - ranging from web cams, mice and keyboards - will be sold by various retailers at Gitex Shopper 2011, scheduled to take place between October 8 and 15 at the Airport Expo Dubai.

Merthan Kaleli, Retail Sales & Marketing Lead, Microsoft Gulf says, "As we have witnessed in previous years, Microsoft Hardware products are very popular with consumers during Gitex shopper events, and we are very excited to announce the new range of innovative accessories available this year. Thanks to the number of deals available, we are certain there will be something to suit every consumer's needs. We look forward to Gitex 2011."

How would you summarise the current scenario in terms of customer sentiment and their readiness to spend?

While the slowdown in the region has not been as much felt as in other parts of the world, we are part of the overall global economical challenges and not immune to it. It puts pressure on the customer side to think and prioritize investments. Everything is linked together and finally affects the channel as it is the gateway to customers, sometimes to other channels, sometimes to niche markets etc.

Microsoft's range of mice and keyboards are packed with style, comfort and quality to enhance the way users work or play. Two of Microsoft's most popular mice, the ARC Touch Mouse and Wireless Mobile Mouse 3500 will be available at Gitex Shopper 2011.

We see strong potential as well as challenge on the customer side in terms of spending. The sales cycle is now longer because budgets are shrinking. The key differentiator is the value preposition. Once the customer realizes the value we are trying to propose, definitely the seller will get some priority.

Discuss some defining features of your go-to market strategy The first step for our Go-to market strategy was to redesign the channel strategy. Earlier, there was a lack of a proper model of support for the market from the channel prospective. However, when the vendor is not present on the ground, one cannot expect more from the channel.

Once we established the office here, we wanted to change the go-to market strategy in phases without affecting or shaking the channel a lot. Our first step was to introduce few distributors across the region to have better coverage. In the beginning we had only one distributor actively covering the ME region. The focus on markets outside the UAE wasn’t pro-active. According to my team’s assessment and mine as well, this was wrong because we were doing justification to a broad region like Middle East with this approach. The products were promoting themselves when demand was already there in better times when customers didn’t need to prioritise spending. But this approach couldn’t work now since there is a need to tap all opportunities proactively and we therefore needed a completely restructuring of the distribution.

What were the realignment strategies?

Our first step was a complete assessment of the currently working distributors and decided to continue to work with one of them and replace the other. We had given both them a chance to work

Microsoft Hardware Gitex 2011 offers at Shopper

Redington hosts awards night Redington hosted its vendor and channel partners at the annual awards night held at the Intercontinental hotel in Dubai recently.

Over 300 delegates from both its extensive vendor network as well as its retail and reseller partners attended the Gala evening.

Abdallah Saqqa General Manager, Adobe Middle East two quarters with us and respond. One distributor responded favourably to this change and the other did not. We exited the relationship with the distributor who didn’t respond.

We introduced two new distributor tie-ups. We appointed Mindware for distribution in Saudi Arabia and Logicom for the the rest of the region. We worked with the other distributor for 2 to 3 quarters more and then introduced the fourth one in Saudi Arabia last June. That was Al Falak. We reached out to the channel directly during these changes because we did not want the channel to disturbed while introducing the changes.

Has this been effective for your customer segments?

Customers and resellers were taken care of at the same time. The Media segment has been a key priority to us as were the Government and Education. We did not ignore the private sector. In customer prospective we kept a direct touch with all three above. Media was given the top priority because they were our major users. The results so far have been very good and we really proved that this change was needed. For SMB segment, our channel was to cover this for us directly and we would support the channel completely.

Cisco expands presence at GITEX 2011 Under the theme ‘Within, between and beyond the Cloud’, Cisco will be showcasing its innovations with a main focus on Cloud, that will increase value to customers, create new business opportunities for partners and drive technology advances in the region. Cisco will examine the most current and critical trends and issues facing the Cloud and Virtualization landscape, and how Cisco is different with utilizing the network as the fundamental foundation that interconnects the world of many clouds .

Chris Dedicoat, Cisco’s newly-appointed President, for Europe, Middle East and Africa (EMEA), will deliver a keynote that will focus on “Innovating Technology through Creative Leadership” at the GITEX Global Leaders’ Summit. In addition, Den Sullivan, Enterprise Architecture director , Cisco Emerging Markets will discuss “The Drive Towards Governance, Regulation and Compliance of Core Cloud” at GITEX Cloud Confex 2011.

“Cisco’s ability to innovate is why customers rely on us as a strategic business partner rather than merely a product technology vendor,” said Wayne Hull, director and general manager, Cisco UAE. “Our aim is to leverage GITEX Technology Week as a platform to showcase our product innovation, whereby customers and partners will have the opportunity to explore how the network has become the most strategic IT asset today.”

Cisco’s stand will be located at the Zabeel Hall, GulfComms, stand number Z-B, 30.

Awards were given away to top performing vendors as well as partners in different categories. Redington has continued to grow its business year on year and is reckoned to be consistently among the top three IT distributors in the region.

In his keynote presentation at the event, Raj Shankar, MD, Redington Gulf noted that the company has see its overall volumes in 2011 grow despite challenges. Redington as a group has also seen its market capitalization also grow significantly at the BSE. In recent years, the distributor has strengthened its Value Business while continuing to consolidate its volume Business as well. The key attributes of the company’s sustained success has been the best practices and the high standards it sets.

Zebra demonstrates new printing and asset management solutions Zebra Technologies, a global leader in in specialty printing and real-time location solutions, will be welcoming a team of its global executives to this year's Gitex Technology Week as the company showcases its latest services for public and private sector entities across a wide range of industries.

Serving more than 90% of Fortune 500 companies worldwide, the company has been a long-time participant at Gitex with this year marking the first time that representatives from Zebra Technologies Location Services division will be on ground to meet with regional business partners.

Amongst the company's flagship products being featured at this year's event are an expanded portfolio of Zebra card offerings including the ZXP Series 8 retransfer card printer line for the government and banking sectors. National ID and voter registration cards, instant issuance of bank/ATM cards, and access control cards are but a few of the successful applications that Zebra executive will be showcasing at the company's stand.

As businesses demand complete visibility of their assets and supply chains, Zebra Technologies Location Services division will also be demonstrating how the company has expanded far beyond the abilities of passive RFID to include active RTLS (real-time locating systems) software and hardware; employed to locate, track, manage, and maximize the utilization of high-value assets. Zebra Technologies is seeing particular interest within the region for personnel-safety applications in the oil & gas sector and for assettracking solutions within the automotive industry. Additional case studies and demonstrations from Zebra Technologies can be found at Gitex 2011 at the company's location in Stand E2-20, Hall 2.

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SUPER SPEED COMPUTERS L.L.C PO BOX.119958, Dubai, UAE Tel: +9714 3934222 Fax: +9714 3933663 Email: yoosuf@superspeeddubai.com

Branch: ABU DHABI:

SPEED LAPTOP CENTRE LLC P B NO: 54297 Electra Street, Abu Dhabi Tel: +971 2 6777369 Fax: +971 2 6777368

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Virgin Megastore set to make debut at Shopper

GITEX Shopper set to tap UAE consumer market Power retailers and world class brands are planning the biggest ever sales extravaganza at GITEX Shopper 2011, as they look to tap the UAE’s estimated US $3.4 billion consumer electronics market1. With exclusive show offers, bundled deals, exciting competitions and launches of the latest technology products, the show will deliver an unrivalled shopping experience for all its visitors.

GITEX Shopper, the largest consumer IT and electronics show in the Middle East, takes place from 8 – 15 October 2011 at the Airport Expo Dubai and is organised by the Dubai World Trade Centre (DWTC). The 2011 show will be the biggest and best yet, with increased exhibitor space to accommodate new Shopper brands and more than 25,000 of the latest cutting-edge products and gadgets on the market.

“Technology facilitates a fast-paced modern lifestyle, enabling us to connect and communicate easily, work more efficiently and enjoy every convenience the latest innovations bring to our day-to-day lives. Connecting consumers with the world-class consumer IT and electronics brands for an eight day retail extravaganza, GITEX Shopper is the perfect one-stop shop destination to discover the latest products to improve your leisure time, home, workplace or school,” said Trixee Loh, Senior Vice President, DWTC.

This year marks Virgin Megastore’s first stand-alone participation at Gitex Shopper and commemorates the brand’s 10th year in the MENA region. The retailer plans to celebrate its landmark anniversary by offering its customers cutting edge electronics, gadgets and exclusive merchandise and apparel at the Middle East’s biggest consumer electronics retail event.

Virgin Megastore’s focus during the exhibition will be on multimedia products, Apple accessories and gaming accessories. The company will also present the cornerstones of its brand such as movies and music. Additionally, Virgin Megastore’s intent is to create a more female and child-friendly destination at their stand by bringing in relevant gifts and gadgets, so the entire family can enjoy their Gitex Shopper experience.

Nisreen Shocair, President of Virgin Megastore MENA, said: “Virgin Megastore celebrates its 10th year anniversary in the UAE this October, and as part of the celebration we are proud to be participating for our first time in the exciting Gitex Shopper event. There is no doubt that Gitex Shopper offers the perfect platform for Virgin Megastore to showcase the fast growing consumer electronics segment of our business and enables us to celebrate our milestone birthday with tens of thousands of our loyal customers across the region. Visitors to this year’s Virgin Megastore Gitex stand will not be disappointed.”

Gitex Shopper customers can look forward to discounts at the Virgin Megastore stand, as well as bundle deals and special offers.

LG launches slim and light laptops LG Electronics (LG) has announced the UAE debut of its second generation super slim and lightweight duo of laptops, which are now available at select retailers across the country.

The world’s top consumer IT and electronics brands have confirmed their presence at the show, with 90% of floor space already booked. Global players with strong regional and international brand presence include Bose, Canon, Dell, Hewlett-Packard, HTC, Intel, JVC, Lenovo, Nakamichi, Panasonic, RIM–BlackBerry, Samsung, SanDisk and Western Digital.

Taiwan based manufacturers set for exciting showcase Some of Taiwan's top ICT (Information and Communications Technology) manufacturers will unveil innovative new products at GITEX 2011 in Dubai, one of the largest and most important ICT events around the globe.

Taiwan forms an indispensable part of the global ICT industry. With roughly 57.7% of global ICT components coming out the Asia Pacific, the high-tech island stands at the forefront of industries including notebook computers, wafer contract foundries, ICT encapsulation testing and ICT design. Moreover, business opportunities created by Taiwan’s large-scale manufacturing are being avidly pursued by technology firms from across the world.

Aiptek International Co. will showcase the new AIPTEK 3D iH3, a hybrid 2D and 3D Full HD Camcorder. The stylishly-designed camcorder is easy to use and with its embedded 3.2” 3D panel, 3D images can be displayed immediately after shooting. By using the bundle software, users can enjoy 3D effects on PC/NB and upload to YouTube 3D for instant sharing.

Asustek is set to debut its new N55 and U46 laptops at GITEX 2011. Equipped with B&O ICE power speaker, the N55’s external sub-woofer will bring optimal audio enjoyment. Meanwhile, the U46’s unique champagne tone color and forward hinge design made it a winner of a 2011 Reddot design award.

The LG P430 and P530 laptops each have super slim features that make them the lightest in their respective classes. They both have an LED LCD display that is 47% slimmer than competing laptops. Their bezels are also 44% thinner, and their bodies are 22% slimmer. All these factors add up to a P430 laptop that weighs only 1.94 kilograms, while the P530 is only 2.24 kilograms.

D-Link will discuss brand management in the global marketplace. The Taiwanbased company is the global leader in connectivity for home, small business, mid to large sized enterprise environments, and service providers. The awardwinning designer, developer and manufacturer implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP surveillance and cloud-based network management.

The slim and light laptops feature a premium metallic design and come with a choice of brushed aluminum or diamond cut finishes. A metal cover forged using LG’s Insert Mold Technology (IMR) means that both bot finishes are better protected from scratches and fingerprints.

MSI will unveil its new generation GT780DX gaming notebook with Intel second generation Core i7-2630QM quad core processor and nVidia’s top-of-the-line GeForce GTX 570M discrete graphics card. It packs performance and equipment, like a SteelSeries keyboard, to give hardcore gamers a battlefield edge.

The P430 an and P530 are also super connective, featuring DLNA (Digital LLiving Network Alliance), Wi-Di (Wireless Display) and Wi FFi capabilities that allow them to connect to other digital devices and seamlessly stream content including music, photos and videos.

Optoma will show its ML500 Projector, which carries incredible power and efficiency in a compact package. At less than 2.5 pounds the device is truly portable yet can project large widescreen images of up to 180" diagonal.

Additionally, the ML500’s LED light source lasts over 20,000 hours while producing excellent color.

“Whether for business or pleasure, having a super slim “Wh laptop that is easy to carry helps the user feel and stylish st and confident, knowing that they are at the more professional pro cutting edge of technology,” said Mr. H.S. Paik, President of LG Electronics, Gulf FZE.

The product launch will showcase outstanding products from the island’s top ICT makers. Taiwan’s competitiveness in the industry is drawn from its well established production pipeline, highly experienced engineers and strong R&D capabilities. The island’s total ICT market share has been conservatively estimated to be more than US $200 billion.

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E-POS to showcase new retail sholutions

Unistal signs distribution agreement with Prologix Unistal has appointed Prologix L.L.C. as its distribution partner for Middle East.

Prologix will be selling complete range of Protegent and Quick Recovery products and would be responsible for sales and service support to local users. This alliance will provide Unistal an opportunity to improve access, and allocate additional resources in the region.

Alok Gupta, MD Unistal said, “We strongly believe starting partnership with Prologix will definitely enhance our channel reach and help us in market penetration”.

‘E-PoS’, a leading Retail Technology Company in the Middle East, Africa, CIS Region & India a synonymous term will be an exhibitor at this year’s GITEX as it has for the past several editions of the leading expo in the region.

“The E-PoS brand name is quite well known in the Retail Sector and we have more than a decade’s experience. After being a leading proponent in the Retail and Hospitality sector, we have moved on to cover the Banking and Securities Sectors as well, with expertise in high-end technology, both as a brand and as an OEM Manufacturer,” says Rolly Martins, Product manager at the company .

The extensive portfolio of the company include Point of Sales Systems, Touch Screen PC’s, All-In-One PC’s, PoS Peripherals like PoS Receipt Printers, Touch Screens, Customer

Displays, Cash Drawers etc, Barcode Printers & Scanners, ID-Card Printers, MSR/SCR Readers & Encoders, etc. for the Banking sector, it provides MICR Reader & Encoders, Check Scanners & Sorters, Check Endorsers, Note Counters & Counterfeit Detectors etc.It also offers Electronic Cash Registers, Biometric Readers, Access Controls, RFID Readers & Consumables. In addition, it offers Info Kiosks, Retail Kiosks, Photo Kiosks, Multi Function Kiosks, Kiosk PC's and Kiosk Printers.

Martins adds, “E-PoS has been exhibiting year after year at GITEX since 1999. GITEX helps us bring out the best and reach out to our Business Partners and Customers, at the same time it exposes us to a wider Market and potential Business We will be introducing a whole New range of Products both innovative and eye catching at the show.”

Alok Gupta Unistal is considered as a MD, Unistal market leader in software products and application development. With a global footprint of over five million user licenses, it offers the most innovative data recovery and data care software’s products available in the market. Unistal is highly reputed for its superior quality products and services. With Headquarter in New Delhi, India and partners spread over countries in Asia, Africa, Europe and America, Unistal has well established distribution network.

Unistal’ Protegent range of products will offer complete data security to its end-users. The product has Laptop version, PC version and Enterprise version which are specifically designed according to user’s requirements. With Protegent 360 you can track the location of your laptop (in case of theft), block your data access ports, monitor the activities of your child/ employee and even prevent your laptop from virus attacks. Protegent PC has similar features except laptop tracking and data encryption which are part of Protegent 360. Protegent Enterprise version is specially designed for small medium business and enterprise clients.

Sophos to tap demand for integrated security solutions As more companies in the Middle East move towards consolidating their IT security requirements into one integrated solution, global IT security and data protection company, Sophos, incorporating Unified Threat Management (UTM) solution provider Astaro, will demonstrate its best-in-class threat and data protection offerings at GITEX Technology Week 2011.

are investing heavily in innovative and advanced technologies,” said Kamel Heus, Sophos’s regional manager in the Middle East.

“Larger budgets are being allocated towards implementing superior IT solutions with a heavy emphasis on security. GITEX is therefore the perfect opportunity to showcase our range of products and services, in particular Sophos Mobile Control and the recently released Astaro 8.2, now providing application control, interactive web reporting, a new authentication agent and the upcoming Log Management.” he added.

protection against complex web-based threats and safeguards data across the gaps created by user-owned devices, mobile users and dissolving network perimeters.

“GITEX is a mandatory event for Astaro. This platform enables us to meet our partners, customers and prospects whilst showcasing our innovations to the swelling Middle East market. This year, not only are we able to present plenty of exciting news, but also demonstrate our recent product enhancements“ said, André Scheffknecht, Vice President EMEA Network Security.

Sophos’s expertise cuts across simplified systems for small businesses, easy-to-maintain solutions for medium-sized Visitors to the show can discover organizations and protecting the complex needs of larger more about Sophos’s complete enterprises. GITEX visitors from across sectors such as educasecurity solutions, including the tion, government, healthcare and telecommunicacompany’s award-winning tion, and interact with senior local and internaencryption, endpoint security, tional management teams who will head to Businesses today are web, email, mobile and network Dubai especially for this important IT gatherat risk from a range access control technologies. ing. of complex and Sophos experts from across the Sophos and Astaro targeted threats globe will present a range of Kamel Heus will be at Zabeel Hall, “Channel partners have been a guiding especially from informative sessions covering the Regional Manager, Sophos’s Middle East Stand B2 (ZL-B2). force for the growth of Sophos in the region across the web. latest security threats, with advice and our interaction with them at GITEX will Roaming employon how to overcome the growing strengthen the common goals to solve ees, and in particular workers with security challenges facing organisations today. Visitors will also increasingly complex security challenges while non-company owned devices, are increasingly a learn more about the new features and enhancements in enabling users to work more flexibly and embrace weak spot when it comes to security. IT network Astaro’s ASG 8.2, which dramatically improves network perfornew devices and applications. Updating existing partners managers rely on multiple user policies and security mance while providing increased visibility and control over and customers with the latest products and reaching out to solutions for endpoint, guest networking, web security and networks. new partners and customers is high on our agenda,” said network security. Sophos together with Astaro delivers coordiKamel Heus. nated network and endpoint security solutions, layered “The Middle East is still a maturing market where businesses

Contact: Tel: +971 4 3326647 email: isc@var-mea.com check www.varonline.com from details For sponsorship sales@var-mea.com

await including 3N/4D holiday in Malaysia, return ticket to hometown, ifly Dubai and other prizes.

• An Innovative training program for frontline salespeople in the IT channel, • A pioneering concept, the multi-brand platform takes vendors and distributors closer to frontlines sales staff of IT resellers.

• Enables interactive training in classroom environment where sales lessons are imbibed.

• Grand prizes await the top champions who are graded Grand prizes throughout their participation

Highlights

The event is formatted as a championship and recognizes the Champion of Champions in addition to the five champions. This is done through a very systematic grading system including evaluations from Jury comprising industry representatives. ‘In Search of a Champion’ has been lauded by several luminaries of the industry for the utility functionality it serves as a training platform.

‘In Search of a Champion’, a pioneering training program for the frontline sales force of resellers. This program has been conceived and organized as an independent training platform for the channel by VAR magazine, the leading channel magazine in the MEA region.

‘In Search of a Champion’

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NETGEAR launches N600 Wireless Dual Band Gigabit Router with new Clear Channel Selector technology users are bound to see over 12 WiFi signals simultaneously, but with the need to connect to only one of these 12 channels. The N600 Premium Edition brings a new level of sophistication to home networks with a unique channel selector feature that will allow users to choose what WiFi channel to connect to,” said Ahmed Zeidan, Channel Sales Manager, NETGEAR Middle East.

“In addition, the unprecedented feature set of this advanced router makes wireless connections more reliable, breaks down the barriers for file-sharing in the cloud and much more - yet it’s easy to set up and manage. This is the future of home networking and its here today.”

Ahmed Zeidan Channel Sales Manager, NETGEAR NETGEAR, a leading provider of technologically advanced, branded networking and storage products, has announced the Middle East launch of the N600 Wireless Dual Band Gigabit Router - Premium Edition (WNDR3800), a ‘first of its kind’ home router that offers a ‘Clear Channel Selector’ and that can create private cloud file sharing via the ReadySHARE cloud service. The new device is being offered as the perfect home router complement, ably helping users avoiding clogged WiFi channels and giving them the advantage of easy and secure access to personal files anywhere.

The Clear Channel Selector, which was previously available only in more costly wireless routers for businesses, has now been added to NETGEAR’s latest home router model, which automatically detects when the WiFi channel currently in use becomes overcrowded and switches to another less-crowded channel. According to NETGEAR executives, WiFi overcrowding has become a growing problem as WiFi access points continue to increase, resulting in more competition for WiFi frequencies from household devices like microwave ovens, cordless phones, baby monitors and from neighbours. Clear Channel Selector creates a more reliable home WiFi network by greatly reducing sudden disconnects and slowdowns, especially important for demanding applications such as HD video streaming, multi-player gaming and online voice or video chats.

"Home users in the Middle East region live in highly urbanized settings like closely built houses in neighbourhoods usually made up of high rise buildings. In living conditions like these,

The ReadySHARE cloud transforms any USB Hard Drive or Flash Drive into a private cloud storage when plugged into the N600 Premium Edition. This allows for easy and secure access to files within the home network or internet. Users can now avoid the tedious process of selecting a public file-sharing site to upload files, without worrying about privacy policies or if the service goes out of business. The ReadySHARE allows for easy designation of files and readily identifies folders that can be shared. Shared files can then be easily accessed from any computer with an Internet connection, as well as through apps from NETGEAR for iPhone, iPad, iPod Touch, Android smartphones and Android tablets. ReadySHARE will also allow home users to create their own cloud through easy-to-learn techniques from NETGEAR. The N600 Premium Edition is easy to install and manage, with no CD required for installing and the router can be configured through a simple browser-based interface accessible on PCs, Mac's, smart phones, the iPad and other tablets. The new device can ably select a channel for smartphone users to receive uninterrupted transmission and high quality audio reception. The new device is NETGEAR's most feature-rich home router, which is built around a powerful 680 MHz processor backed by 16 MB of flash memory and 128 MB of RAM. The N600 Premium Edition comes with many advanced features like ReadySHARE Printer, NETGEAR Genie, NETGEAR Live Parental Controls, Guest Network, DLNA standard streaming, Automatic Quality of Service (QoS), Expanded TiVo storage, fast wireless and wired connections, automatic WiFi security and an open platform.

The N600 will be available in the Middle East in the second half of October 2011 at an estimated retail price of USD 116 (AED 426).

UAE-based Company Zero Technologies to unveil ‘Zeroclient’ UAE-based Zero Technologies is set to unveil a radically new, inexpensive, internetbased, ‘zero client’ computing system and a veritable dream-team of partners.

The company will also become the Middle East’s first company to manufacture and export consumer electronics that are whollyowned by a regional company.

“As desktop virtualization revolutionizes the world’s workplaces, UAE-based Zero Technologies is proud to represent the country’s pioneering and entrepreSherif Hamed neurial spirit in its leadership Co-Founder & CEO, Zero Technologies in this critical new area of technological advancement,” said Dr. Mohamed Almur, Co-Founder of UAE-based Zero Technologies.

Consumers of ‘zero client’ technology only require a traditional keyboard and mouse, display unit, and then a small, stylish ‘client device’ which enables them to access and store data on a central server located anywhere in the world.

With zero client technology, computing infrastructure and maintenance costs for individuals and corporations are dramatically reduced, endpoint management and security breaches are completely eliminated, and energy consumption is slashed by 95 percent when compared to a PC. “The desktop PC, as we know it today, is now dead. It’s a relic from an era when desktop virtualization technology simply did not exist,” said UAE-based Sherif Hamed, Co-Founder and CEO, Zero Technologies.

Zero Technologies incorporates technology developed by US desktop virtualization pioneer Pano Logic to offer a system which has no software, no operating systems, no CPU, no memory, and no moving parts at the endpoint.

Samsung to Showcase Innovative Business Solutions At GITEX this year, Samsung will showcase its latest range of Enterprise and B2B solutions with the launch of innovative products that increase business efficiencies and reduce costs. Samsung will also launch a wide range of products and solutions across its IT and Audio-Visual business divisions in line with its commitment to introducing cutting-edge technologies to businesses and consumers in the region.

Madhav Narayan, Regional Director, GCC, Enterprise Business at Samsung Gulf Electronics, said: “Samsung Electronics provides businesses and consumers with cutting edge solutions that offer functionality, style, and usability allowing users to live a smarter life. This year at GITEX we aim to elevate our leadership position in the region’s enterprise segment with the introduction of the latest products and solutions that enable business continuity and connectivity. As a company, we continue to harness the power of the digital revolution to create ground-breaking products and solutions that we will demonstrate at this year’s event.”

Samsung’s theme at GITEX 2011 is ‘A global leader dedicated to one business – yours through innovative products and solutions’. This year, Samsung’s IT and Audio-Visual product range that include LFD Video Wall and Hotel TVs will take center stage where a comprehensive line-up of solutions will be launched for segments such as Hospitality, Education and Small and Large Enterprises. In addition, Samsung will also showcase and demo a new line of its popular mobility solutions that include tablets, notebooks and smartphones. The tablets provide businesses an efficient productivity solution in a portable format and can be used in various industries. The Samsung booth will be located in Hall3 (Business Solutions C 3-1) and Hall 8 (Infocomm F7-10).

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Aptec signed as VMWare Authorised Training Center (VATC) in the Middle East services subsidiary within the Aptec Group, said the company is delighted at this partnership with VMware and is looking forward to work with the vendor in providing virtualization solutions training to channel partners in the region. Veljovic said the company will start offering classroom, instructor-led trainings to partners from November 2011. The training schedule has been already announced and partners can have access to it through ATS website: www.atservice.biz.

Mario Veljovic General Manager, A TS, Aptec Group Aptec Holdings, one of the largest technology distributors in the Middle East, Pakistan, Turkey & North Africa, received a status of VATC – VMWare Authorized Training Center - for the Middle East region. The first training centre will be opened by Aptec at its UAE regional head office in Dubai Internet City by end of October 2011 with the KSA and Egypt to follow soon.

Mario Veljovic, General Manager of Advanced Technology Services (ATS), a professional

"We already have a VMware Certified Instructor on board who will be conducting trainings for channel partners in the region. The company has also secured addition office space within our current premises that will host the training centre,"- he said. Mario Veljovic added that initially the vSphere: Install, Configure and Manage course will be offered, before adding more courses for partners. "We also intend to add virtualisation and technology labs to the training as the company already runs these programs through the Data Centre Partner Alliance Program which was unveiled earlier this year,"- he said.

Aptec is the only one distributor in the region which offer complete stack of Vmware offerings, right from traditional Licensing, Training, Services and VSPP. Aptec will be showcasing VMWare solutions at Aptec Gitex stand in Hall 4, stand C4-1, during Gitex Technology Week (09th -13th October 2011) in Dubai World Trade Center.

Sharp introduces new LCD innovations Sharp Middle East launched the latest additions to its portfolio of professional LCD displays, Sharp also confirmed one of the new applications for its technology would be used in its strategic partnership with the Dubai World Trade Centre (DWTC) for GITEX Technology Week, which sees 20 Sharp touch screen ‘venue maps’ installed around the venue to aid visitors to navigate the show.

“The newest innovations Sharp has developed are set to improve the way LCD screens are utilised to add value to businesses,” said Tomoo Shimizu, Director, Business Solutions Division, Sharp Middle East. “DWTC has deployed our 60 inch and 70 inch LCD displays with sensitive touch screen technology to offer interactive guides to visitors which also provide additional advertising space, with 40% of the screen space sold to advertisers, bringing in additional revenue to the show.”

Sharp offered 10 of each size of its latest Michigan Series displays, which have been encased in a kiosk and set out at strategic points along the GITEX concourse. The set ups enable DTWC to offer information on exact stand location to visitors, with them able to navigate based on their preference of product category segment, event schedule or booth location, all delivered in a clear and easy to use format.

Sharp also announced the expansion of its professional display portfolio by adding four brand new models being introduced to the region at GITEX, as well as a range of new applications for the LCD solutions. With Sharp’s

Tomoo Shimizu Director Business Solutions Division, Sharp ME eco-positive initiative at its heart, the core new product is the high-brightness technology.

Additionally, Sharp’s vision of the place professional LCD displays take in the future of business was showcased, except with the emphasis that customers can utilise these today. “We have developed ways in which LCD technology can be an advantage across a huge range of applications, opening up the technology to customers in diverse industries and really enabling businesses to use tomorrow’s technology now,” commented Shimizu.

Sharp Middle East is located in Hall 8 at this year’s GITEX Technology Week..

D-Link Wireless Display for Laptop Multimedia Content on a TV D-Link announced the launch of a wireless display solution that allows consumers to experience content from their laptop or desktop computers on a standard or high-definition television (HDTV).

The D-Link DHD-131 MainStage TV Adapter for Intel Wireless Display transfers audio and video content from a laptop computer to a standard or HD television over a wireless connection. Consumers no longer need to restrict themselves to viewing multimedia content within the limited confines of their laptop screens.

As a wireless solution, the DHD-131 eliminates the need for awkward and unsightly AV cables.

“Consumers today want to be able to enjoy their favorite videos, online movies, digital photos, music and more, from their computer on large screens without the need for cables or bulky equipment,” said Harrison Albert, Regional Director at D-Link Middle East & Africa. “The DHD-131 presents consumers with a simple and inconspicuous solution that quickly connects a computer to a TV while offering superb image clarity and sound”, Harrison concluded.

The D-Link DHD-131 makes use of Intel Wireless Display (WiDi) technology, suitable for use with laptops that impliment Intel WiDi technology. By connecting the DHD-131 adapter to the TV or HDTV and completing a few simple steps, consumers can experience a whole new world of entertainment from the comfort of their couch. “D-Link’s DHD-131 is a great example of Intel WiDi in action,” said Joe Van de Water, Consumer Product Marketing Manager at Intel.

“Intel WiDi lets you wirelessly stream content to your HDTV with no cables or attachments to your computer. ” The DHD-131 employs a sleek design which blends well with contemporary home entertainment equipment. Streaming of stunning 1080p video at 30 frames per second (FPS) is made possible through modern H.264 compression technology.

ESET to showcase 'Version 5' at GITEX 2011 ESET Middle East has confirmed its participation at this year’s GITEX Technology Week. Being one of the top three IT exhibitions in the world, GITEX is considered by ESET, to be the ideal platform to exhibit and promote them in the Middle East market and ESET Middle East will be taking full advantage of this opportunity to launch the latest version of their flagship product ‘Version 5’ Neo Neophytou, MD, ESET Middle East said, “Our main focus, this year, will be on adding more partners to our growing channel and generating interest from Neo Neophytou the Middle East. At the Managing Director, ESET Middle East same time, we are delighted to announce the launch of ‘ESET Version 5’ at this year’s GITEX. It comes with a lot of new features like Parental Control, Improved Removable Media Scanning, Cloud Powered Scanning with advanced HIPS functionality and gamer mode for advanced users. We will be able to give you a live demonstration of its features at our Stand F1-1 located in Hall 1 this GITEX.” ESET Smart Security is an integrated solution that comes with Antivirus, Antispyware, Antispam & Personal Firewall. It provides comprehensive protection to users against all forms of attacks and hackers. The product also features a least-resource hungry antivirus engine with advanced firewall capabilities and anti-spam filter that gets integrated to users email client.

ESET claims it has seen double digit growth figures in the SMB and Enterprise segment in the Middle East. They have also signed up with new regional distributors to expand the reach of their products in the Middle East market.

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Many vendors have flourished in the accessories business, keeping pace with the fast growing notebooks and tablets market. The award recognises the best in the mobile accessories business for the year.

Mobile accessory Brand of the Year

Training is a value addition for the channel to help them sell faster and better. But who was the best of the year in its execution of training programs and engagement?

Best Training initiatives of the Year

The winner has to be a product that is seen as raiding the bar in the respective category as well as caught the imagination of customers with its aesthetic design, performance & reliability.

Best New Product

This prestigious award goes to the vendor who has achieved tremendous clarity in terms of regional brand equity through well directed product introductions, marketing programs, after sales service investments & truly showed the leader’s initiative.

Brand of the Year

The channel votes for the vendor represented by its key product manager who has proactively helped the brand to better penetrate the channel and also build excellent relationships with resellers to enable higher product sales.

Product Manager of the Year

Components as a broad umbrella of product categories comprises processors, chipsets, graphics cards, RAM and so on. The award recognises the vendor who assured some clarity as well as support in taking its products to market through the channel and hence won their recognition.

Component Brand of the Year

Yet another fast growing product category, storage vendors are scrambling to address a fast growing need for more storage capacities. The award goes to the vendor that is perceived by the channel as top performing in the region.

Storage Brand of the Year

Laptops continue to be fast growing in the Middle East despite the onslaught of tablets.

The award recognises the leading brand in this space for the year.

Laptop Brand of the Year

New generation LCD and LED monitors offer superior designs as well as higher performance. The brand and product differentiation in this category has to be well defined for an average consumer. The channel’s vote goes for the leading brand in this category.

Monitor Brand of the Year

The printer market spanning different technologies is a very competitive market with many players but still dominated by a few brands. The channel’s decisive vote in this category goes to the brand that made the strongest impact in the market for the year.

Printer Brand of the Year

Manufacturers continue to depend on the channel to succeed in the market and have delivered innovative programs for their tier two channel. This award recognises the best channel program that has helped you grow your business significantly over the year.

Best Channel Program

Info Security as a category continues to BE one of the faster growing segments.

Established names tussle with many fast rising vendors in the security software business but which of these names has been the channel’s favourite of the year?

Security Vendor of the Year

The networking space has evolved and consolidated much in the past few years. The winner in this category is seen as having kept pace and sustained growth in the channel.

Networking Vendor of the Year

VAR Awards Team

True to its name VAR Choice of Channel awards reflect the popularity which companies, brands, products and individuals command in the channel.

Another exciting edition of the awards gets underway soon.

All updates coming soon on www.VARonline.com

The schedule Nominations will be received between 1st Nov – 15th Dec Shortlisted companies, Brands, products and individuals will be informed by Jan 8th Voting will be held from 15th Jan till Feb 29th Final winners to be announced in March ( date TBD) at a Gala Azwards Night

Winners will announced during a mega event to be held in March 2012

Decision on winners The winners will be decided based on the following parameters 1) 50% by the voting received 2) 50% by the panel of jury

How it works?

1) Decide the category you would like to forward your nomination 2) Send in your request for nominations in 200 words detailing your achievements which justify your nomination.

3) All nominations will be screened by a specially appointed panel of jury 4) All shortlisted companies, brands, products and individuals will be informed and considered for voting 5) Voting will be via a.

Online b.

Fax c.

Tele survey

The awards will be decided for 26 categories. Nominations are invited in all categories

VAR Choice of Channel (COC) Awards now in its 6th year of running has introduced a refreshed format, and few category additions. It promises to be quite exciting as the voting unfolds.

Best after Sales Service of the Year

Storage solutions now call for intelligent positioning as well as configuring based on assessment of customer needs in specific segments and verticals. The award goes to the most accomplished SI in the category. (Based on the brief of projects executed in the year and including the Jury’s vote)

Storage Integrator the Year

The award goes to the SI who has been able to focus on security solutions and has strengthened his profile in this category. (Based on the brief of projects executed in the year and including the Jury’s vote)

Security Integrator of the Year

The award is given away to the Integrator who has deployed scalable, manageable and secure networking projects more successfully than peers. (Based on the brief of projects executed in the year and including the Jury’s vote)

Networking Integrator of the Year

Value-add distributors or VADs as they are conveniently known deliver additional services to the channel to help them take different solutions to addressable market segments. The award recognizes the leading VAD of the year.

Value Add Distributor of the Year

Retail distribution is quite specialized and requires understanding of the nuances of retail management as well as rapport with major retailers. The award recognizes the top performing retail distributor of the year as voted by the channel

Retail Distributor of the Year

Channel promotions help incentivize the channel to boost sales. This category recognizes the best channel schemes of the year as executed by a vendor.

Best Channel Schemes

A visionary and champion business man who has led his company’s outstanding growth and is an exemplary role model for other entrepreneurs in the industry.

Outstanding Entrepreneurship

The winner in this category is perceived to have excelled at growing sales through proactive measures and healthy trade.

Best Dealer of the Year

The winner in this category will be a popular vote for an individual in a decision making capacity from the Sales or Marketing teams of any of the distributors, who painstakingly worked to support the channel & ran that extra mile to meet channel requirements.

Channel Champion of the Year

The winner is an individual who is a decision maker in his company and is well regarded by the larger IT fraternity of the region for his camaraderie, informed insights as well as ommitment to the channel’s progress.

Most Popular Channel Personality

This award is for the retailer who has made the most impact in terms of sales bottom-line for various product categories as well as undertook took some bold proactive marketing initiatives. The winner is decided on the basis of votes from vendor representatives.

Best Retailer of the Year

A much sought after award, this goes to the distributor that has a top of the mind recall with the channel, is seen as a most reliable partner and goes all the way in enabling a win-win relationship with the channel.

Champion Distributor of the Year

The channel chooses the favourite distributor who delivered best in class after sales service and has enabled fastest service turnaround times.

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Gemalto to exhibit at Gitex 2011 With high internet and mobile phone penetration in Middle East, the digital boom is having an increasing impact on the way people, in the area and all over the world are living their lives, the way they travel, they shop, they communicate. Yet fear of fraud, identity theft and other concerns are holding people back from making the most of what the digital revolution has to offer.

Gemalto meets those growing demands for security and the company works closely with Middle Eastern mobile operators, banks, enterprises and government agencies, providing them with personal mobile services, identity protection, payment security solutions, authenticated online services, access to cloud computing, modern transportation, eHealthcare, eGovernment services, etc.

Pierre Servettaz Director, Gemalto Middle East Gemalto, leader in making digital interactions secure and easy, announces that it will be exhibiting at Gitex at the Zabeel Hall, booth ZL-F1.

"We live in an increasing connected society and Gitex being dedicated to IT and new technologies, digital security will necessarily be one of the main themes of the show this year.

Gemalto being a leader in this field, we will naturally be exhibiting at Gitex to showcase our latest solutions and devices to secure digital connections in the area," says Pierre Servettaz, Director of Gemalto Middle East.

"Gemalto will, at Gitex, be demonstrating all aspects of its core businesses, raising awareness on the wide portfolio of security solutions we provide to secure all aspects of our digital society," adds Pierre Servettaz.

These include electronic passports and identity cards, authentication devices for protection online, smart and contactless banking cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones.

"Middle East is an important market for Gemalto with increasing business growth and customers' references in the area each year.

With offices in UAE, Oman, Turkey and production facilities in Egypt, we have this year strengthened our presence in the area with the opening of a new office in Saudi Arabia," Pierre added.

Avnet Technology Solutions appoints Henry Godwin as Regional Director for MEA Avnet Technology Solutions, an IT solutions distribution leader and an operating group of Avnet named Henry Godwin as regional director for the Middle East and Africa (MEA). Godwin will be responsible for the strategic direction of Avnet Technology Solutions in the region. Godwin will report to Graeme Watt, President of Avnet Technology Solutions, EMEA. “Henry Godwin was selected for this position based on a proven track record in setting up new supplier franchises and driving exceptional results in terms of market share growth and profitability,” said Watt. “He is a high achiever who consistently delivers more than what is asked of him.

Henry’s ability to build teams and work with channel partners will help Avnet continue to grow throughout the region, and allow us to create new opportunities for our partners in these markets.”

Godwin joins Avnet from Computacenter, where he was head of category, responsible for product categories spanning the data centre, networking and software. Before working for Computacenter Godwin was vendor divisional leader at Bell Microproducts, where he reported directly to the European Board and was responsible for achieving the revenue and profit targets of the company’s HP business in the UK, and Symantec in EMEA. Throughout his career, Godwin has become known for developing strong vendor relationships and support teams, exceptional supply chain management and an ability to deliver specialized data center solutions that provide partners with a competitive edge in their target markets.

“The Middle East and Africa region remains an emerging market with high growth potential for the IT channel,” Watt added. “Henry will help accelerate the growth of Avnet’s channel in the region by implementing localized programs and developing complete multi-vendor data centre solutions for our partners that include servers, storage, software, and value-added services.”

GITEX to highlight new trends GITEX which runs from 9 - 13 October at the Dubai International Convention and Exhibition Centre (DICEC), connects more than 130,000 industry professionals from five continents with over 3,500 suppliers. Under the 2011 theme of "Redefine the Future" Gitex maintains and enhances its status of the region's only finger-on-the-pulse ICT event that not only provides practical solutions, but drives the investment that helps to make the Middle East a competitive technology market.

Helal Saeed Almarri, Chief Executive Officer, Dubai World Trade Centre, organiser of the event said, "Gitex Technology Week, after more than three decades in operation, continues to attract the industry's leading ICT exhibitors and attendees from around the world. Technology is an ever-evolving industry and the Middle East is increasingly becoming both more influential and more lucrative in the global ICT business arena."

"Gitex consistently strives to anticipate the most pressing issues and challenges of the day and provide expert insights and solutions through its world class exhibitors. GITEX is cementing even further its position as a leading influence on the global ICT industry by introducing brand new sectors, not only reflecting the current trends, but by providing opportunities for the future. The industry's top cyber security, digital marketing, card technology and telecoms organisations and experts will showcase their latest products and offer essential new industry perspectives," he added.

This year's Gitex Global Leaders Summit, themed 'Innovation in Leadership', has some of the most inspirational and sought-after speakers within the ICT industry, including Pranav Mistry, the rising star of new technology and radical inventor of Sixth Sense Mistry, voted one of the top 15 Asian scientists to watch and one of the top 35 innovators in the world under the age of 35, will be demonstrating his unique human interface concepts and introducing prototypes for the first time in the Middle East.

Touchmate to launch tablets and 3 SIM mobiles Quality Group’s Touchmate is all scheduled to introduce several new products at this year’s GITEX. The regional vendor will as in previous years look at participation at the show to boost brand visibility.

Vasant Menghani, MD at Touchmate says, “We are launching our branded tablet PCs at GITEX. These offer more functions than other models available in the market with all ports as well as the added option of connecting to LCD TV to make it an Internet smart TV.”

Vasant Menghani MD, Touchmate Touchmate is also launching new mobile phones and is looking to etsbalish a stronger footing in the mobile phones market.

“We are coming more aggressively into the Mobile phones market. We are launching four new models including the world’s first 3 SIM phone. It would have Internet FM feature too built in.There would be Bar styled and one Qwerty based model.”

Besides, Touchmate would be launching new gadgets, iphone and Blackberry accessories, chargers and batteries.

“We are expanding each year and have seen good growth. Our presence with major IT retailers in the region including Lullu, Carrefour, Emax, Sharaf DG etc is growing,” concludes Menghani.

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Cyberoam

Branching out into new vistas Cyberoam, one of the leading vendors in the UTM market, has announced its NetGenie series of routers for the home and soho markets. Hemal Patel, CEO at Elitecore technologies which owns the Cyberoam brand speaks with VAR Magazine in the following interview Cyberoam to launch a product like NetGenie.

We have big plans in NetGenie’s roadmap and are confident of solving the needs of users in this market with our offering.

Hemal Patel CEO, Elitecore Technologies

Discuss your major plans at the GITEX showcase this year?

GITEX is an important platform for Cyberoam and we look forward to showcasing our new product line at this important ICT gathering for the Middle East. With high internet penetration in the region, we expect to have a very positive response to the launch of our NetGenie routers that are aimed at the home and SOHO markets. We also have plans to sign up a new distributor for the region and build on our market share for both routers and UTM lines.

Please discuss the go to market plans and the positioning for the NetGenie routers? Are these meant for home users?

NetGenie is not just another router. It comes with online security, advanced Internet controls, 3G readiness, user-based reporting, and much more, in a single appliance. The product is an outcome of in-depth research on the Internet concerns of both these segments and saves the cost of deploying separate solutions for separate needs of users.

NetGenie is targeted at home and SOHO users through two separate NetGenie appliances.

NetGenie Home is positioned as a Home Wireless Router with Family Protection while NetGenie SOHO is Unified Threat Management for SOHO. Besides other features, parents can set age-appropriate internet controls for their kids on a single-click and also schedule the time they spend on a type of website. SOHO users can set Internet controls based on the level of Internet access desired for an employee.

With Cyberoam’s leading position in the IT security industry, years of experience and rich knowledge of the security market, it was a natural progression for

Does this also mean that Cyberoam from a network security appliance company is ready to transform into a networking vendor as well?

As I mentioned before, NetGenie is an obvious evolution of Cyberoam’s extensive experience in the IT security market.

NetGenie will provide enterprise-level security to homes and small offices besides many other benefits.

Apart from the routers, discuss other new launches at GITEX from your UTM range We are gradually entering a new phase offering a new generation of devices with higher performance and better network throughput. New range of enterprise security devices are also in the pipeline.

Is your market share largely in the SMB segment. How do you fare in the enterprise segment?

We have had a clear and steady growth path and have gained a strong position in the SMB market..

Our strength is of an agile security vendor that pays attention to the needs of the end-user and addresses them systematically. Our bandwidth management, reporting and Identity based security have been very popular across all segments.

This doesn’t mean Cyberoam is not an enterprise segment player. We have UTM appliances such as CR1500ia for the enterprise segment, which touch upward of 2500 users. We have been touching the enterprise market and made successful inroads into the strategic accounts of governments, education, corporate, and other key sectors..

In summary, to date how has the year been so far in terms of sales performance?

2011 has been an extremely positive year for Cyberoam. We have achieved over 70% of our yearly targets within Q1 and Q2. With our current launch plans for NetGenie and an additional distributor, we are hopeful of exponential business growth.

NEC in quest for international channel partners for the Middle East region

To discuss this partnership with NEC IT Platform Solutions (NEC ITPS), representatives can visit their stand Z-D10 at Gitex 2011, NEC IT Platform Solutions, a division of Japan’s leading technology Dubai where NEC senior provider NEC Corporation is looking to expand its channel network in the managers and channel Middle East region with special focus on Qatar, Oman, and Jordan. IT managers will be available to discuss potential companies that focus on selling solutions, with a base in B2B sales and cooperation expertise in virtual and cloud environments, Datacenters, Blade and SAN arrangements. infrastructure, disaster recovery & high availability projects are invited to visit

NEC’ booth at GITEX this year.

NEC ITPS offers a full range of Servers, Storage and VDI complemented by a unique collection of enterprise IT solutions such as Platform-Independent Datacenter Management Tools, Disaster Recovery and High Availability Solutions that includeNEC Fault Tolerant Servers and NEC ExpressCluster.

Lenia Iacovides, MD for interFRONTIERS, NEC ITPS’ channel development partner in the Middle East, said; “NEC ITPS wants to expand in the Middle East by tying up with local channel partners in this region. Though this market is still young, it is one of the fastest growing markets. We are looking forward to meet potential partners at Gitex 2011 in Dubai, which is the biggest IT fair in the Middle-East region.”

Almasa Value Distribution unveiled as an independent company Almasa Holdings, an organization with a successful track record of almost two decades in launching and managing new business ventures across the Middle East, today announced that Almasa Value Distribution has become an independent company.

Almasa Value Distribution will have a prime locations in Zabeel Hall, Stand ZL-C5 (partnering with Gateprotect) or Stand Z-C10 (partnering with Avaya).

Previously a division within Almasa’s IT Distribution, Almasa Value Distribution has evolved into a new organization which delivers trusted solutions and services to resellers keen to address regional networking, communications and security challenges.

“Almasa Holdings recognized that through a combination of market focus, the correct solutions, and strong relationships with vendors and resellers, there is a significant opportunity to be addressed, especially for mid-sized organizations in the Middle East, as well as the wider channel community. Almasa Value Distribution now has the vision, leadership and product mix to address the strategic growth opportunities for both IT solution vendors and the channel sector,” said Mehdi Amjad, President and CEO of Almasa Holdings.

Roger El Tawil, an industry veteran with more than 15 years of regional technology and channel expertise, is providing strategic direction to Almasa Value Division, of which he is now executive director after several months in a consultative role. Ensuring the needs of both vendors and resellers are met, El Tawil’s new role will see him refine the strategy and execution of Almasa Value Distribution’s main objectives – providing focus to vendors and partners, as well as aiming to specialize in a solutions portfolio which brings value to the channel and transforms business while reducing cost. Operating independently, whilst leveraging the infrastructure, experience and support of Almasa IT Distribution and Almasa Holdings, Almasa Value Distribution currently manages the full end-to-end Avaya portfolio of telephony, video, data, and WiFi from large to small enterprises across MEA, as well as networking solutions from HP. With its holistic approach to people, products, coverage and operational excellence, the new independent company has the ability to move faster and respond to both channel and vendor needs as well as changing market dynamics. El Tawil confirms, “Understanding the market dynamic, maneuvering quickly, and building on our existing relationships – as well as establishing new ones – enables Almasa Value Distribution to address the pain points for both channel and vendors, bridging the gaps between them to build joint strategies for growth”.

“Within the next year we plan to further evolve Almasa Value Distribution and introduce additional services in key technologies such as collaboration, security and storage. We’re building a dynamic, knowledgeable team which can leverage the entrepreneurial spirit of our parent company to deliver real value and focus to the Middle East’s channel community,” added El Tawil.

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Authorised Distributor: PO Box: 62757, Dubai, UAE Tel: +971 4 3552270 Fax: +971 4 3552131 e-mail: savio@mso.com.sa www.alfalak.com

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What’s DHP-500AV/DHP-501AV

PIXMA iP4950 Key Features:

Key Features:

• • • • • • • • • •

• DHP-500AV/DHP-501AV is a new D-Link Powerlinesolution compliant IEEE1901 providing data transmission speeds of up to 500Mbps.

• This combination enables connectivity of networked devices in virtually any room while providing performance that brings rich content to streaming media, fast Internet access to PCs, handhelds, gaming, and VoIP. • Compliant IEEE1901 spec up to 500Mbps over your existing electrical wiring • One Gigabit port for connecting high speed device • Secure connection with the push of a button for one second • Power saving mode support

High-performance Photo printer with Auto Duplex Print and Direct Disk Print 5 Single Ink tanks optimise ink usage Superb quality photos with resolution up to 9600dpi and min. 1pl ink droplets Fast document print speed of approx. 12.5ipm mono & 9.3ipm colour (ISO ESAT) 10x15cm borderless photo in approx. 20 seconds ChromaLife100+ system for beautiful photos with over 300 years of album life Advanced Media Handling: Auto Duplex Print, 2 way paper feed & Direct Disc Print Print Photos from your HD movies with Full HD Movie Print Intelligent web printing with Easy-WebPrint EX Access CREATIVE PARK PREMIUM when used with genuine inks

For more details, log on to www.dlink.com

ShareCenter Quattro (DNS-345) For more details, log on to www.canon-me.com

Key Features:

TwinMOS Server/Workstation Memory (DDR2 667 FB DIMM & DDR3 1333 ECC+REG) Key Features: • • • •

Type - 240 Pin U-DIMM Capacity - 2GB/4GB/8GB/16GB Suitable for Servers & Workstations Ultra reliable, blazingly fast, high performance • RoHS compliant • Aluminum Heat Sink • Product Lifetime Warranty

• 4-Bay NAS with complete RAID support • Two Gigabit ports for high availability and fast transmission speeds • Complete backup solutions including local and cloud backups • Compatible with Apple Time Machine • Powerful add-ons to customise features and functionality • Tool-less hard drive installation For more details, log on to www.dlink.com

For more details, log on to www.twinmos.com

WL-405-Sitecom Wireless Internet Security Camera 150N Key Features:

TL-PA511 Key Features: • The TP-LINK AV500 Gigabit Powerline Adapter TL-PA511 is the ideal device for bandwidth-intensive applications such as HD or 3D video streaming with incredible speeds of up to 500Mbps and its gigabit port.

• The device’s built-in QoS technology ensures smooth IPTV and video streaming.

• It provides an Automatic Power-Saving mode that reduces power consumption by up to 85%. Meanwhile, as a plug & play device, TL-PA511 has a “Pair” button at the bottom of its case to both connect to partner devices and secure the network with a 128-bit AES encryption.

• Ideal for wireless monitoring of various spaces at home (baby’s bedroom or your living room) or the o¬ffice (reception n area or warehouse) • Can access the live images recorded by the camera from any desktop PC or notebook using the Internet or Intranet.

All you need is a web browser and an IP address.

• Network Interface: 1 Ethernet 10/100 BaseT (RJ45) wired LAN connection, 1T1R wireless LAN, based on 802.11n technology • Supported resolutions: 640x480 (VGA); 320x240 (QVGA); 160x120 (QQVGA) • Video streaming: MPEG4; MJPEG For more details, log on to www.sitecom.com

For more details, log on to www.tplink.com

N600 Wireless Dual Band Gigabit Router Key features: • N600 Wireless Dual Band Gigabit Router - Premium Edition (WNDR3800) is a ‘first of its kind’ home router that offers a ‘Clear Channel Selector’ and that can create private cloud file sharing via the ReadySHARE cloud service.

• The new device is NETGEAR's most feature-rich home router, which is built around a powerful 680 MHz processor backed by 16 MB of flash memory and 128 MB of RAM.

• The new device is being offered as the perfect home router complement, ably helping users avoiding clogged WiFi channels and giving them the advantage of easy and secure access to personal files anywhere.

• The N600 Premium Edition comes with many advanced features like ReadySHARE Printer, NETGEAR Genie, NETGEAR Live Parental Controls, Guest Network, DLNA standard streaming, Automatic Quality of Service (QoS), Expanded TiVo storage, fast wireless and wired connections, automatic WiFi security and an open platform.

• The ReadySHARE cloud transforms any USB Hard Drive or Flash Drive into a private cloud storage when plugged into the N600 Premium Edition.

For more details, log on to www.netgear.com

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ZOTAC A75-ITX WiFi

WLR-5000 Wireless Gigabit Router 300N X5

Key Features:

Key Features:

• A75-ITX WiFi platform enables users to embrace the power of AMD accelerated processing units, or APUs, in a compact mini-ITX form factor to form the perfect gaming capable home theatre PC. • The ZOTAC A75-ITX WiFi features an FM1 socket to take advantage of the latest AMD A8, A6, A4 and E2 series APUs with AMD Radeon HD 6000 series graphics processors for the perfect synergy of CPU and GPU performance power.

• Two memory slots enable users to install up to 8GB of high-speed DDR3 g p memory with speeds up to 1866 MHz, depending on the APU installed, for maximum system responsiveness veness for media playback, gaming and every-day use.

• There is plenty of expansion with the ZOTAC A75-ITX TX WiFi, including a PCI Express x16 slot, up to eight USB 3.0 0 and four SATA 6.0 Gb/s ports, for maximum internal and external upgrade potential from a compact form factor. or.

• Dual Gigabit Ethernet, 802.11n WiFi and Bluetooth 3.0 networking technologies enable the ZOTAC A75-ITX X WiFi to deliver lightning-fast network transfers over wires or wireless and easily connect to wireless peripherals and phones

• This solution has Sitecom Cloud Security: the security integrated in the router protects all the devices in your network against cybercrime when surfing the Internet.

• It has a range which covers three storeys, the garden and the balcony with wireless speeds of up to 300 Mbps.

• This Gigabit router supports cable speeds of up to 1000 Mbps • Simultaneous Dual-band router simultaneously uses the standard 2.4 GHz frequency and the less congested 5 GHz frequency for the optimal wireless performance of heavy applications.

• The router has "out of the box" security as standard with the WPA2 security protocol. Create a secure home network with just one push of the OPS (One Push Set-up) button.

• Automatic Firmware update: automatically get the latest software improvements for free • 802.11a/b/g/n Wireless Standard Protocol • 802.3u 802.3i • Two internal antennas for 2.4 GHzz and two for 5 GHz • Universal Plug & Play (UPnP)

For more details, log on to www.zotac.com

Philips 23" LED ULTRASLIM Monitor (234CL2SB)

For more details, log on to www.sitecom.com

Key Features: • • • • • • •

23" LED ULTRASLIM monitor HDMI-ready for Full HD entertainment Smart Response: 2 ms Smart Contrast: 20,000,000:1 Signal Input: VGA (Analog ), HDMI Stylish design that complements any interior Ultra Slim, sleek and modern For more details, log on to www.philips.com m

Touchmate Premium Headphone with Mic. Key Features: • Offers excellent Audio performance with soft comfortable Earpads & flexible headband.

• Simple to switch on & take off.

• Ideal for higher quality sound reproduction of voice and Music.

• Adjustable Microphone arm for placement and movement.

• Extra Bass Feature

Linksys X3000 Key Features: • Ideal for sharing Internet access, surfing the web, emailing, printing wirelessly and connecting to a DSL connection or cable modem. nd share storage • Equipped with a StorageLink USB-port to connect and devices over the network • Equiped with Gigabit Ethernet ports to connect wired d devices and transfer files or stream media at higher data rates • Comes with Cisco Connect that helps consumers set up their wireless network in a few easy steps on a Windows or Mac computer.

For more details, log on to www.linksysbycisco.com

For more details, log on to www.touchmatepc.com

Aspire S3 Key features: • Aspire S3 notebook blends full PC capabilities with the advantages of tablet PCs and smartphones, plus the additional innovations of Acer Green Instant On and Instant Connect.

• The ultra-thin and light design of the Aspire S3 meets the real needs of modern notebook users.

• The open cell design of the 13.3" HD LED display contributes to the thinness and durability of the cover by using the lid and bezel to form an aluminum frame for the screen, and in the process, conserves materials.

• The Aspire S3 gives users instant and enduring gratification with sharp performance, thanks to instant on, quick connectivity, and long battery life in an ultraaerodynamic design.

• Acer Green Instant On technology has two sleep modes from which the Aspire S3 resumes ultra-fast.

• In Sleep the Aspire S3 will resume in a mere 1.5 seconds, and in Deep Sleep it resumes in 6 seconds.

• Furthermore, Acer Instant Connect accesses the Internet in only 2.5 seconds.

• Furthermore, the high-efficiency battery requires less charging, making the Aspire S3 a greener choice for environmentally-conscious buyers.

For more details, log on to www.acer.com

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Intel Gains Microprocessor Share Aided by a recovery in the PC market and by strong shipments of its new Sandy Bridge chips, Intel Corp. in the second quarter expanded its lead in the global microprocessor market compared to a year earlier, according to the latest IHS iSuppli Computer Systems research from information and analysis provider IHS (NYSE: IHS).

Intel in the second quarter accounted for 81.8 percent of global microprocessor revenue, up 1.1 percentage points from 80.7 percent in the second quarter of 2010. Chief Intel rival Advanced Micro Devices Inc. (AMD) suffered a corresponding 1.1 percentage point decrease in share during the same period.

The IHS ranking of leading microprocessor suppliers in the second quarter of 2011. The market share numbers presented in the tables and this release include revenue for the entire global microprocessor market, including X86, RISC, and other types of general-purpose microprocessors. The data is not limited to the X86 chips used in the PC market, although these types of devices represent the vast majority of shipments.

“Intel in the second quarter benefited from the combination of a recovery in PC demand and strong shipment growth for its new Sandy Bridge line of microprocessors,” said Matthew Wilkins, principal analyst for

Q2 2011 Total Microprocessor Revenue Market Share (Percentage of Global Microprocessor Revenue) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Q2 ‘11 Market Share

Q2 ‘10 Market Share

Q1 ‘11 Market Share Intel

AMD

Others

iSuppli’s microprocessor market share data RISC, x86, and other types of general-purpose microprocessors and is not limited to PC-oriented x86 microprocessor shipment Source: IHS iSuppli September 2011

compute platforms research at IHS. “Strong corporate PC sales were particularly beneficial to Intel, as the enterprise computing segment has been outperforming the consumer market.”

processors, helping to expand its market share. The company described its production increases for the microprocessor as the fastest ramp-up of any product in the company’s history.

PC Recovery Fuels Rebound in Microprocessor Sales After contracting on a sequential and annual basis during the first three months of the year, the global PC market returned to growth in the second quarter, with total shipments of 85.6 million units, up 3.7 percent from 82.6 million during the same period in 2010.

The Sandy Bridge line integrates graphics as part of the processor package, and is targeted at corporate and consumer markets across desktop and notebook PC platforms.

This contributed to a 10 percent year-overyear leap in global microprocessor revenue in the second quarter. Global microprocessor revenue in the second quarter of 2011 amounted to $10.8 billion, up from $9.8 billion the same time a year ago.

PC sales were propelled by strong demand from corporate information technology (IT) departments, which now are engaging in efforts to refresh their hardware. In contrast, consumer PC demand was weak because of rising competition from tablets and due to increasing economic concerns. This benefited Intel, which derives a greater proportion of its microprocessor revenues from the corporate market.

Sandy Bridge Provides Bridge to Growth Meanwhile, Intel also aggressively increased production of its Sandy Bridge line of micro-

AMD Performs Better Sequentially While Intel was the star of the microprocessor market on a year-over-year basis, AMD’s second-quarter performance appears better when using a sequential comparison.

AMD’s share of the microprocessor revenue in the second quarter rose to 10.4 percent, up 0.3 percent from 10.1 percent in the first quarter. This compares to Intel’s 0.7 percentage point decline from 82.6 percent in the first quarter.

AMD’s strong increase in shipments of its Fusion microprocessors helped the company to halt the sequential decrease in shipments that it has suffered for the last three quarters.

“AMDs results were powered up by Fusion microprocessors, which delivers improved computational performance. It also provides PCs with DirectX 11 graphics capability without the need for a discrete graphics card,” Wilkins said.a

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Tenda Technology is the recognized leading supplier of networking devices and equipments for consumer, SOHO and small business users.

Tenda has committed to delivering easy-to-install and affordable networking solutions for its customers.Welcome to the Future.

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Give Customers More Options with Touch Use the exciting dimension of touch to generate more customer engagement and metrics vs. traditional signage. Interactive Digital Signage displays from Elo TouchSystems Interactive Digital Signage displays from TE Connectivity are attractive, large-format, professionalgrade displays rugged enough to handle the constant interactivity from public access. Typical consumer televisions or displays are not built to function in public access environments.

The new IDS displays are available in three sizes, 32-, 42- and 46-inches. Integrated Computer Modules are optional.

Please visit www.elotouch.com/IDS to learn more about the Elo TouchSystems Interactive Digital Signage (IDS) product family.

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Dubai P.O. Box: 32610, Dubai, UAE. Tel: +971-4-3936247 Fax: +971-4-3936251 E-mail: info@trigon-gulf.ae www.trigononline.com

Bahrain: P.O. BOX 75149, Manama, Kingdom of Bahrain Tel.+973 17292904, Fax: +973 17295183 Email: trigon@batelco.com.bh www.trigononline.com

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