1st Sept 2011 - VAR KSA

In Focus

2011-15- 15

Redington Arabia



Robust growth Redington Arabia has created the reputation of being one of the leading distributors in the Kingdom and has built its success on staying focused. Rawad Ayash, GM at Redington Arabia speaks exclusively to VAR Magazine.

How has the year been so far in terms of sales and growth?

It has been a fantastic year so far, in which we are growing much faster than the market growth and inventory is under control. This was possible only by growing in each and every product category that we deal with. We are currently the only broadline distributer that sells Systems, Peripherals, Components and Value added products in KSA. Discuss some of the major initiatives from your team in the current year?

Our focus during this year was to rationalize the business while Rawad Ayash growing sales, in which we have GM, Redington Arabia added new products, increased our market share in some products, and also we reduced our share and even stopped dealing in some products where it was not making sense for us. This house keeping exercise has helped us to grow sales, control inventory and strengthened our differentiating factor of being a broad line distributer as we were able to build a portfolio of products within each product category.

Which have been the product lines that have given the stronger performances this year?

In Systems it is Toshiba and HP PSG, in Peripherals its HP IPG (Hardware and Supplies) and in Components it is WD.

News

 "  ""  "" "" 

Interactive Intelligence and Malaz Technology partner for Saudi Arabia

        

Interactive Intelligence, a global provider of unified IP business communications solutions, and Malaz Technology, a provider of converged information and communications technology solutions in KSA have signed a reseller agreement.

            "" "" ""

Discuss your plans to increase or enhance your reach into the smaller markets beyond the big cities?

For 2011 we don’t have such plans, we are depending on strong partners to cover the remote areas. Our focus this year is to cover the main cities fully and we are executing according to plan.

  2011  

What are the challenges that you foresee in the market still?

The expectations from this market is too high, where some vendors are still forecasting more than the market capacity and that’s putting a lot of pressure on the whole supply chain. Moreover, the inefficiency in the rotating the working capital was and still a challenge in this market.

    

How strong is the retail spend in the market on IT? Do you see consumer segment continue to show a steady growth?

The high individual purchasing power, the captive consumption, the youth population and the technology savvy lifestyle of the Saudis are all positive factors that make the positive growth certain. The demand may shift between products or brands, and here is the role of a distributer to be able to read the market trends to be able to supply the right products at the right price and right time.

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       

Malaz Technology will offer customers in the Kingdom the Interactive Intelligence solutions for contact center automation, enterprise IP telephony, and business process automation. Malaz Technology will provide consulting, implementation, support, and custom development for the Interactive Intelligence solutions.

“Malaz Technology is a leading systems integrator and has been at the forefront of implementing these technologies within government and private sector enterprises.

We intend to penetrate the Saudi market by leveraging Malaz Technology’s knowledge of the local market, technical expertise and strong customer base”, said Abdul Nasser Bangcola, country manager for Interactive Intelligence.

Interactive Intelligence has developed an open, single-platform, all-in-one IP communications software suite designed to deliver comprehensive multichannel applications minus the cost and complexity introduced by multipoint products. Its products can be delivered on-premise or via a hosted model.

“We are excited to be partnering with Interactive Intelligence. The global evolution of technology is moving towards software solutions and Interactive’s technology is perfectly in line with this. The technology is a simplified, cost-effective, software based, fully integrated platform with a single point of administration”, said Mr. Mohammad Munir Almulki, MD, Malaz Technology.