INTERVIEW
MICROSOFT
MICROSOFT’S POSITIONING WITHIN THE REGIONAL DIGITAL LANDSCAPE IS IDEAL FOR INNOVATIVE ENTERPRISES
M
icrosoft Azure is a cloud computing service operated by Microsoft for application management via Microsoftmanaged data centers. Tariq Halawani, Executive Director - Enterprise Solutions at Microsoft talks to The Integrator about the company’s interest in providing cloud solutions to enterprises in the UAE and other regions in the Middle East.
Digital transformation for enterprises is no longer an option but a necessity; cloud support becomes an integral part of it. How can Microsoft help small, medium, and large enterprises on this mission? Small to medium-sized businesses are the backbone of economies, while larger enterprises facilitate diversified ways to generate revenue and boost the economy of scale. So, organizations must be enabled to seamlessly conduct operations through the power of the Cloud. Microsoft’s positioning within the regional digital landscape is ideal for innovative enterprises. Our Abu Dhabi and Dubai data centers place the trusted, versatile, intelligent Microsoft Cloud at the disposal of businesses looking to compete in the post-COVID world.
20
JANUARY 2022
From the collaborative potential of Teams to the productivity of Office; from the business intelligence of Dynamics 365 to the pioneering capabilities of Azure’s IoT functions, and Cognitive Services’ chatbots – there’s something for every innovator. Tell us how cloud-based infrastructure and platforms offered by Microsoft help businesses grow, improve flexibility, and increase profitability? Cloud services give businesses the option of using and paying for only the tools they need to achieve their own individual goals. Controlling costs when businesses are at a nascent stage is important for their early cash flow and profitability. Then, when brand recognition and revenues hit critical mass, smaller businesses can take their next steps by growing their technology stack to meet the needs of their next five-year plan. Supporting short-term to long-term plans are the benefits of cloud services that improve efficiencies, cost savings, cyber-resilience, and secure access. These future-proof innovations allow businesses to fully harness the capabilities of AI, IoT, Blockchain, and augmented or virtual reality, providing a competitive edge while upholding privacy and security.
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