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BEYOND ROI: UNLOCKING THE HIDDEN POTENTIAL OF NETWORKING AT GITEX

By: Sidra Kamal, Content Contributor

In the fast-paced world of technology and business, where return on investment (ROI) often takes center stage, it's easy to overlook the hidden gem that GITEX (Gulf Information Technology Exhibition) has to offer. While businesses flock to this annual event in Dubai with dreams of maximizing their ROI, they may inadvertently neglect the true power of GITEX—the invaluable networking opportunities it provides.

History of GITEX:

GITEX's journey began in 1981 when it was known as GITE, taking place at the Dubai World Trade Centre in Hall One. Over the years, the event's growth and influence led to its expansion, eventually becoming GITEX in 1988. The remarkable evolution of GITEX is evident in the rising number of visitors, including participants from beyond the GCC region.

The Purpose of GITEX:

One striking aspect of GITEX is the unwavering loyalty exhibited by both companies and individuals who have been participating in the event for decades. These stalwarts have witnessed the entire revolution of the technology and business industry. While every business aims for ROI, the question arises: Is GITEX solely about generating financial returns, or does it offer something more profound?

Beyond financial gains, the heart of GITEX beats with a more profound purpose—to elevate business, economy, society, and culture. Let's explore these facets in detail:

Networking: the unseen powerhouse

While the quest for ROI is undoubtedly a driving force behind GITEX participation, the event's true strength lies in its networking potential. Consider GITEX as a unique opportunity to bring together your targeted audience, industry peers, potential clients, and partners under one roof for four days. The connections made during this event can be transformative. From forging partnerships to gaining insights and mentorship, GITEX's networking opportunities are a hidden goldmine for businesses.

GITEX is not a one-dimensional pursuit of ROI; it's a multifaceted event that encompasses business growth, economic development, societal progress, and cultural enrichment. While ROI remains an essential metric, businesses should not underestimate the networking power of GITEX. It's a place where relationships are forged, knowledge is shared, and opportunities abound.

THE THRILLING SYNERGY OF DATAFICATION AND ARTIFICIAL INTELLIGENCE

THE DYNAMIC DUO SHAPING OUR DIGITAL DESTINY

In the ever-evolving landscape of technology, certain trends emerge that redefine the way we live, work, and interact with the world. One such trend, currently at the forefront of innovation, is the thrilling synergy of datafication and artificial intelligence (AI). Together, it emerges as a captivating narrative that can reshape our digital destiny and set the stage for an exhilarating and transformative future.

THE RISE OF DATAFICATION

Imagine a world where every action, every gesture, and every interaction are transformed into data. This, at its core, encapsulates the concept of datafication. Our smartphones, wearables, and smart devices continuously gather a treasure trove of information about us, creating a digital footprint that is unparalleled in history.

By: Roshni Menon, Content Writer

From our health statistics to our shopping preferences, from our social media activity to the way we commute, datafication is the process of turning these aspects of our lives into data points. But what makes datafication truly remarkable is not just the accumulation of data; it's the potential to analyze and extract meaningful insights from this data using AI.

AI - THE BRAIN BEHIND DATAFICATION

Artificial Intelligence is the engine that drives datafication's power. Through machine learning algorithms, AI can sift through the vast ocean of data generated by datafication to uncover patterns, trends, and correlations that would be impossible for humans to identify.

Imagine a healthcare system that can predict diseases before symptoms even appear, due to AI analyzing your health data over time. Or consider a transportation network that optimizes traffic flow based on real-time data, reducing

congestion and emissions. These scenarios are becoming a reality, because of AI’s ability to harness the potential of datafication.

THE DYNAMIC DUO IN ACTION

The true magic happens when datafication and AI join forces. Together, they create a virtuous cycle of improvement and innovation. As more data is collected and analyzed, AI algorithms become more accurate, leading to better recommendations, predictions, and decision-making.

In the business world, companies are leveraging this synergy to deliver personalized experiences to customers. E-commerce platforms use AI to suggest products based on browsing history and purchase behavior. Streaming services recommend content tailored to your taste, keeping you engaged for longer periods.

The dynamic duo of datafication and AI is not limited to business and entertainment. Their impact extends to fields like healthcare, education, urban planning, and environmental conservation. Consider the possibilities:

Healthcare: AI can analyze patient data to identify treatment plans tailored to individual genetics, improving the effectiveness of medical interventions.

Education: Personalized learning platforms powered by AI can adapt to each student's strengths and weaknesses, revolutionizing education.

Urban Planning: Smart cities can optimize resource allocation based on real-time data, making cities more efficient and sustainable.

Environmental Conservation: AI can predict and mitigate natural disasters by analyzing data from sensors, satellites, and historical records.

THE ETHICAL DIMENSION

While the synergy of datafication and AI offers boundless opportunities, it also raises important ethical questions. How do we balance the benefits of personalized services with concerns about privacy? Who owns and controls the vast amounts of data generated by datafication? How do we ensure that AI-driven decisions are fair and unbiased?

Addressing these ethical challenges will be crucial as we navigate the future of technology. It's imperative that we develop responsible AI and datafication practices that respect individual rights and societal values.

In short, this thrilling synergy of datafication and artificial intelligence is propelling us into a future where possibilities are limited only by our imagination. As data continues to flow and AI algorithms evolve, we stand on the brink of a digital destiny that promises to be both exhilarating and transformative. It is our responsibility to harness this power wisely, ensuring that the benefits are accessible to all and that the ethical considerations are not left behind. The dynamic duo of datafication and AI is not just shaping our future; it's shaping our world.

IMAGINING THE AI CIRCUS EVERYWHERE

By: Srijith K N, Assistant Editor

Welcome to the AI circus, where artificial intelligence (AI) isn't just the star of the show; it's the ringleader. It's the main driver behind all the cool tech trends you've heard about, from big data and robotics to the Internet of Things (IoT). Imagine it as the conductor of an orchestra where the instruments are machines that do our bidding.

THE AI VARIETY SHOW

Picture this: Generative AI struts its stuff, showcasing tools like ChatGPT and AI art generators that have suddenly gone from obscure to mainstream faster than you can say "neural network." Suddenly, your grandma's cat meme collection isn't just funny; it's AI art.

AI'S SPENDING SPREE

Hold on to your virtual hats because the dollars are flying in AI's direction. Companies worldwide are tossing billions into the AI bonfire, hoping to snag a piece of the digital pie. Big

shots like Google, Apple, Microsoft, and Amazon are not just throwing money at AI; they're creating AI-powered products and services that are cooler than a polar bear's toenails. We're talking voice-activated assistants, self-driving cars, and more. It's like an AI arms race, and everyone's got their digital weapons drawn.

AI GETS SCHOOLED

Even the ivory towers of academia have AI fever. Universities are sprucing up their curricula with AI courses and research programs because, let's face it, knowing AI is pretty much a superpower these days. They're churning out graduates who can wield the AI magic wand like Hogwarts wizards.

AI'S IMPACT ON THE WORLD

AI's not just a one-trick pony; it's a whole darn circus. AI is reinventing how work gets done across business domains and industries. Let's see what's happening in some of the key acts:

AI in Cybersecurity: Cyber villains beware because AI is the new sheriff in town. Brands like Acronis, Proofpoint, Microsoft, Fortinet, Hedges, Salesforce, Tenable and many others are on a mission to make the digital world safer by employing AI to sniff out cyber crooks like a bloodhound on a scent.

AI in Cloud: Brands like Cloudera, Nutanix, Barracuda, IceWarp are all on a fantastic mission to make cloud computing smarter with trusted AI and

language learning AI. It's like having a digital butler who tidies up your data and categorizes it neatly.

AI in Transportation and Logistics: Self-driving cars, trucks, and drones, oh my! AI is revolutionizing how we get stuff from point A to point B. Soon, you'll be sharing the road with machines that don't get road rage.

AI in Healthcare: Your doctor's new BFF? AI. It's making healthcare smarter with predictive analytics, personalized treatment plans, and all-around medical wizardry.

AI in Education: Say goodbye to onesize-fits-all education. AI is tailoring learning experiences for each student, making studying as personalized as your Netflix recommendations.

AI in Media: Ever wonder how Netflix knows you so well? AI's the answer, with its content recommendations and even automated content creation. It's like having a personal TV genie.

THE FUTURE IS AN AI PLAYGROUND

The possibilities are endless, my friends. AI is going to shake up our world in ways we can't even imagine. From self-driving cars to healthcare miracles, AI is the genie in the bottle, and we've just rubbed it the right way.

WHAT'S YOUR ROLE?

To be part of this AI extravaganza, you need to stay in the loop, adapt to the AI-driven world, and play nice with the machines. As AI continues to evolve, the race for geek supremacy is only going to get wilder. So, put on your digital thinking cap and embrace the AI revolution, because the future belongs to those who dare to be clever and witty in the AI-powered circus that is our world.

VISUAL-FIRST STORYTELLING MEETS CUTTING-EDGE SOLUTIONS

By: Sujatha Dake Co-founder, Impact Electronics

Newly launched Impact Electronics, the UAE representative of leading conglomerate Inspur and a specialist in LED solutions, is hoping to reshape visual narratives with immersive 3D screens and other cutting-edge products.

Educators, marketers, and developers in the UAE are known to use visual tools to tell their stories. Visual storytelling is proven to create deeper connections through easyto-understand and compelling media. In recent years, the continued innovation in immersive screens has paved the way to "visual-first storytelling", where stories are told primarily through immersive media.

"We are here to redefine the visual experience," stated Sujatha Dake, Co-founder of Impact Electronics. "It is more than just screens; it is about creating memories, fostering understanding, and enhancing business engagements." Impact Electronics' ‘Smart Classroom Solution’, showcased during the recently held launch event, epitomizes Dake’s vision of facilitating deeper understanding.

Explaining the need to blend technology and pedagogy, the Education wing Specialist at Impact Electronics, Mr. Michael, said that true genius lies in creating intelligent environments that cater to students' needs and emphasize not just enhanced teaching but also real-time adaptability to omnipresent IoT, advanced cloud computing, and Big Data analytics.” 3D Naked Eye Billboards,

precise exhibition screens with 2.6 and 3.9 pitches for event production, and the COB series that augment the 4K definition, all equipped with modern features like touch capability and wireless projection, are poised to empower filmmakers, exhibitors, and corporate presenters. Ms. Xiong, Co-founder of Impact Electronics, said the solutions will revolutionize virtual studios and slash traditional production costs — which complement Dubai’s bid to become a global hub for filmmaking.

Marwan Al Sarkal, Strategic Advisor at Dake Rechsand, a Dubai-based company specializing in sustainability solutions, reiterated the importance of visual-first storytelling for educators, corporates, and developers. “Today, we are embarking on a journey of visualfirst storytelling in the UAE, with Impact Electronics leading the charge,” Marwan added. The Middle East Representative Office of the Chinese Government and the China Council for the Promotion of Trade congratulated Impact Electronics as it gears up to transform visual narratives in the region.

MENA CLOUD PROVIDERS: EMBRACE HYBRID CLOUD SOLUTIONS

By: Ayman El Sheikh Regional Director Solution Architecture, MENA, Red Hat

Imagine the bustling cities of the MENA region, each one a microcosm of innovation and dynamism, soaking up the transformative powers of hybrid cloud technology. It's a symphony of progress, an orchestra of possibilities that paint a picture of a region perpetually evolving and embracing change.

As businesses race towards the horizon, driven by the desire to embrace the transformative capabilities of cloud technology, the MENA region continues to push boundaries and creating a fertile ground for disruptive innovation. Recent surveys have unveiled a staggering surge in the adoption of hybrid cloud technology, illuminating the path towards a future shrouded in versatility and acceptance. As the MENA Cloud Alliance's Cloud Competitiveness Index 2023 forecasts, this rapidly rising trend is set to reshape the region's digital landscape in an unprecedented manner.

According to Nutanix's fifth global Enterprise Cloud Index: an incredible 60% of IT teams in MENA have leveraged multiple IT infrastructures that gracefully blend private and public clouds. This enormous wave

of hybrid cloud adoption speaks volumes about the adaptability present in the MENA region.

MENA Cloud providers, ever watchful of this surge, are offering hybrid cloud solutions that transform customer experiences beyond imagination. The International Data Corporation (IDC) revealed that worldwide spending on public cloud services is forecast to reach $1.35 trillion in 2027 as the market achieves a five-year compound annual growth rate (CAGR) of 19.9% from 2023-2027. In this rapidly evolving digital landscape, businesses are facing the crucial challenge of effectively harnessing the power of cloud technology to stay competitive and agile. Red Hat enables enterprises to navigate the complexities of the cloud era and unlock the full potential of their digital transformation journeys.

UNLOCKING THE POTENTIAL: RED HAT'S RESULT-DRIVEN APPROACH

With a forward-thinking strategy, Red Hat seeks to empower businesses with the tools and platforms they need to thrive in the cloud era. Open hybrid

cloud is the cornerstone of Red Hat's recommended strategy for architecting, developing, and operating a hybrid mix of applications. This approach ensures a truly flexible cloud experience characterized by speed, stability, and scalability - the foundations of digital business transformation. By providing the means to navigate hybrid cloud infrastructure, accelerate cloud-native development, and automate infrastructure and applications, Red Hat enables organizations to maximize value, enhance customer experiences, gain competitive advantage, increase revenue, and reduce costs while mitigating risks.

With a projected 750 million applications set to be launched by 2026, surpassing the total applications launched in the past 40 years, the potential for growth and innovation is unprecedented. This distinctive surge will be further fueled by the fact that 50% of data is expected to be at the edge within three years, making containers a vital requirement. Moreover, 95% of microservices applications will be running in containers, highlighting the necessity of adaptable cloud platforms.

Red Hat's clients, recognizing the significance of staying ahead of the curve, seek to develop 40% of their new mission-critical applications in-house. Red Hat's resources and expertise enable organizations to achieve this ambitious goal, fostering innovation and propelling their business forward.

As the numbers speak for themselves, the importance of embracing the cloud revolution becomes increasingly apparent. A remarkable 63% of organizations are already utilizing hybrid cloud, and a staggering 54% of non-adopters plan to implement it within the next 24 months.

The dawn of a new era is upon us, as MENA blazes the trail towards a future where versatility and acceptance intertwine seamlessly. In an era characterized by exponential growth, enterprises must embrace transformative cloud experiences to remain relevant and thrive in the digital landscape. Red Hat, with its visionary approach to hybrid cloud technology, provides the tools, platforms, and expertise that enable organizations to scale effectively, drive innovation, and unlock their full potential.

CISOs FACING ENDPOINT SECURITY CHALLENGES IN THE ARAB GULF REGION

There is little rest, it seems, for CISOs in the Arab Gulf region. In its latest Cost of a Breach analysis, IBM estimated a combined average for the United Arab Emirates (UAE) and Saudi Arabia of more than US$5.3 million per incident. Figures like these are stressors for GCC cybersecurity leaders, who face an uphill struggle to stave off the advances of threat actors amid the creep of IT complexity, the widening of skills gaps, and the dwindling of onhand resources — according to Trellix’s recent “Mind of the CISO” report, 66% of CISOs in the UAE and KSA still believe their organizations lack the right people and processes to be cyber resilient and almost three quarters (74%) believe their current technology setup is insufficient.

Clouds, on-premises, users, and platforms operate under siege.

By: Vibin Shaju VP Solutions Engineering EMEA at Trellix

Ransomware gangs have set their sights on inadequately protected crown jewels. Some of their campaigns are sophisticated, multistage assaults that do not discriminate on a business’s industry or scale.

To prevent the nightmare scenario, we must look to the endpoint. But to even see the endpoint we must address visibility and control issues that are the unfortunate remnants of the necessary cloud migration that took place during pandemic lockdowns. In fact, in the Trellix “Mind of the CISO” research, better visibility was cited, by security teams in the UAE and KSA, as the number one area where their security solutions need to get better. If we can only return visibility and control of endpoints to the SOC, then security teams will be able to act before, during, and after ransomware attacks to bring about better outcomes.

Today’s endpoint detection and response (EDR) technologies are a significant step beyond the preventionoriented security tools of old. They concentrate on giving security analysts and threat hunters a window into attacker activity in progress, allowing detection and investigation. But they also grant before-and-after agency over endpoints to SOCs, empowering the CISO and their team to manage and protect devices prior to the attacker making their move and respond after the payload is dropped.

K. S. Parag Managing Director - FVC

PIONEERING NEXT-GEN IT, CYBERSECURITY, AND UCC SOLUTIONS WITH FVC

The Integrator conducted an exclusive interview with K. S. Parag, Managing Director of FVC. During the interview, we discussed FVC's strategic technology roadmap and its significant industry impact over the past 22 years in the MENA region. FVC actively collaborates with vendors in diverse domains, including UCC, Cybersecurity, and Cloud. Their commitment to introducing innovative solutions aligns with the dynamic market trends observed in this region, ultimately helping companies optimize total cost of ownership, boost productivity, and drive profitability.

Please introduce FVC and its core areas of expertise and the solutions it offers.

FVC operates as a Value-Added Distributor within the MENA Region, concentrating its efforts on four key domains: Unified Communication & Collaboration, Audio Visuals & Smart Meeting Rooms, Cybersecurity & Infrastructure, and Cloud Services. The central objective is to introduce cuttingedge technologies within these four domains to specialized partners and, in turn, generate revenue by showcasing the value inherent in the various solutions offered within these domains.

From a corporate standpoint, our strategic focus has been on evaluating how emerging technologies within these diverse domains can genuinely enhance the end customer's experience. We accomplish this by fostering a robust partner ecosystem that is duly authorized, well-trained, and fully empowered to seamlessly integrate and adapt these innovative solutions for the ultimate benefit of the end customer.

How long has FVC been operating in this market, and what sets it apart in terms of the experience and expertise in the industry?

FVC has 22 years of regional expertise with local presence in the UAE, Saudi, Qatar, Egypt, Kenya & Morocco to proactively serve partners. This includes the deployment of in-house presales consultants and solution architects who are readily available to collaborate with partners across the entire region. The goal is to enable partners with leading edge technology on POC and solution design and meet end customer requirements through the partner.

Our services division plays a pivotal role, serving as an extended arm for our partners when the need arises, especially in the face of complex deployments and training requirements. This division is a valuable resource that partners can leverage to navigate intricate project implementations and ensure that they are well-equipped with the necessary knowledge and skills to excel in their endeavors.

Could you brief us on the partnership FVC has and how FVC empowers its partners, vendors, and clients with your solutions?

FVC collaborates with vendors across various domains. Here's a detailed overview of each domain to enhance your understanding of our operations.

• Unified Communication & Collaboration (UCC) Domain:

Our primary focus in this domain revolves around Microsoft Teams and the Zoom platform. These two platforms have become central to the world of UCC. In alignment with these platforms, we offer solutions from leading hardware vendors. Key vendors include Poly, Logitech, JABRA, Yealink, Lenovo, DTEN, and atlast the Ribbon platform to cover the SBC requirements. We leverage these partnerships to deliver exceptional value to end customers through a strong partner echo system which encompasses both voice communication and video collaboration.

• Audio Visual (AV) Domain:

Within the AV domain, we partner with renowned brands such as BARCO (specifically for their click share solution) and SMART, known for their Interactive Panel Solutions, which excel in distance learning and corporate training scenarios worldwide. Our portfolio also includes PRYSM, Biamp, INOGENI, Epiphan, and ABSEN. Notably, we offer a unique and comprehensive solution called the world largest single basel 6k Flat Panel, which presents a compelling value proposition for our customers.

• Cybersecurity Domain:

In the realm of cybersecurity, we've curated a robust portfolio with a forward-thinking approach. We proactively assess new threats and the evolving landscape of threat intelligence to safeguard enterprise-level customers. Our cybersecurity partners include Beyond Trust, Netscout, Invicti, Cyble, SANGFOR, Colortokens, Radware, Malwarebytes, Logsign, and L7 Defense. Our aim is to provide comprehensive protection against emerging threats.

• Cloud & Services Domain:

In the Cloud & Services domain, we collaborate with Kore. ai, C-Zentrix, Vyopta, Spirent, and BigTitan to offer a range of cloud-based solutions and services that cater to diverse business needs.

FVC has earned quite a lot of recognition in the region through industry awards, what is it that makes FVC unique in its business domain?

FVC's most noteworthy distinction lies in its core competencies and expertise, attributes that are intrinsically tied to our exceptional team. We take immense pride in boasting the industry's finest skillsets, particularly in most domains we operate within. This recognition has been cemented by the numerous awards and accolades we've received, all of which are a testament to the trust placed in us by our partners and end customers.

Our team at FVC is comprised of highly focused and dedicated professionals, each driven by a shared passion for enhancing the value we provide to end customers. We meticulously collaborate with authorized, dedicated partners to ensure that our solutions meet the ever-evolving market trends and demands. This commitment is especially evident in our efforts within the UCC, Cybersecurity, and Cloud domains, where we continually introduce innovative solutions aimed at optimizing companies' total cost of ownership, fostering productivity, and enhancing profitability.

Additionally, our enduring relationships with many of

recognition and acclaim within the industry.

In essence, our success can be attributed to two critical factors: the exceptional core team at FVC and the commitment and trust exhibited by our partners. This symbiotic relationship has propelled us to the forefront of the industry.

Can you provide some examples of how FVC is supporting the integration of next-generation IT and networking solutions to businesses in the region?

FVC has taken the lead in coming with the next generation of IT and Cybersecurity solutions by broadening our complete portfolio of technologies. From a Cyber Threat intelligence perspective, we cover the complete Surface, Deep and Dark web. Our RPA solutions & Conversational Al Solutions are customized to deliver best value to the customers customer in the Banking and Finance, Oil & Gas, Education and Enterprise customers. On UCC Domain, it brings the best value on both platforms MS Teams & ZOOM which migrated the customer to mobility with also leading Hardware based vendors in driving more adoption on MTR Rooms & ZOOM Rooms across the region. Last it brings the latest in SMART meeting rooms which are hassle free and wireless.

How is FVC approaching GITEX 2023?

FVC is poised to make a significant impact at GITEX with our expansive double-decker stand covering 120 square meters. This GITEX, we are gearing up to showcase cutting-edge solutions across various domains.

In the Unified Communication & Collaboration (UCC) Domain, we will unveil the Front Row Experience, powered by Microsoft, and a comprehensive ZOOM platform, complemented by a ZOOM Contact Centre solution.

Within the Audio Visual (AV) Domain, we are set to feature the latest Interactive Flat Panel (IFP) from SMART and collaborative tools from BARCO's NexGen ClickShare lineup. Our Cybersecurity Domain will take center stage with the latest advancements in Privileged Access Management (PAM) by Beyond Trust, Dynamic Application Security Testing (DAST) with Invicti, Managed Detection and Response (MDR) using Malware Bytes, Security Information and Event Management (SIEM) via logsign, and Distributed Denial of Service (DDOS) protection from Netscout ARBOR. We will also emphasize Threat Intelligence through our partnership with Cyble.

In the AI & Cloud Domain, our offerings will encompass Automation and AI solutions by Abby and Centrix, Cloud Management with LivePlex and Monty Cloud, and Cloud Migration facilitated by Vyopta.

our partners, some of whom have been with us since our inception, hold immense significance. We are privileged to have partners who have placed their complete trust in FVC for over two decades. This trust is rooted not only in our profound knowledge and expertise but also in the value proposition we offer through our collaborative partnerships, contributing significantly to our partners' business growth. This enduring partnership has proven to be mutually beneficial, resulting in a remarkable win-win situation for both FVC and our partners on a regional scale. Consequently, this has garnered

Additionally, we are excited to host our annual FVC Partner Dinner, a highly anticipated event that has drawn over 400 partners in previous years. This gathering will unite our vendors and partners, providing them with an opportunity to celebrate achievements and present awards. The celebration is scheduled on the 2nd day of GITEX (October 17th, 2023).

This year’s GITEX theme is not only about embracing AI but also championing sustainability. FVC is unwavering in our commitment to staying at the forefront of today’s technological advancements and the emerging trends of tomorrow.

OUR SUCCESS CAN BE ATTRIBUTED TO TWO CRITICAL FACTORS: THE EXCEPTIONAL CORE TEAM AT FVC AND THE COMMITMENT AND TRUST EXHIBITED BY OUR PARTNERS.

84% OF MIDDLE EAST ORGANIZATIONS CONSIDER AI A TOP PRIORITY

(RAI) programs encompass broad principles (43%), policies (49%), governance (76%), monitoring (49%), tools and implementation (51%), and change management (43%). Individual considerations within these RAI programs include transparency and explainability (62%), social and environmental impact (59%), accountability (57%), fairness (54%), safety, security, and human wellbeing (68%), and data security and privacy (86%).

BOTH LEADERS AND LAGGARDS NEED TO STEP UP

The Artificial Intelligence (AI) landscape has changed dramatically over the past year with the swift adoption of Generative AI (GenAI), making it more difficult for organizations to be responsible with the technology and putting pressure on Responsible AI (RAI) programs to keep up with continuous advances, according to new research by MIT Sloan Management Review (MIT SMR) and Boston Consulting Group (BCG).

The report, titled “Building Robust RAI Programs as ThirdParty AI Tools Proliferate,” is based on a global survey of 1,240 respondents, representing organizations reporting at least $100 million in annual revenues, across 59 industries and 87 countries. According to the survey, 16% of Middle Eastern organizations implement RAI policies, processes, and/or approaches implemented across the company.

“The AI landscape in the Middle East, both from a technological and regulatory perspective has changed dramatically,” said Elias Baltassis, Partner & Director, BCG X. “The rapid adoption of generative AI tools has brought AI to the forefront of conversations in the region. Yet, the fundamentals of responsible AI remain crucial. This year, our research emphasizes the pressing need for Middle Eastern organizations to invest in and scale their RAI programs to address the growing uses and risks of AI in a region that is increasingly embracing digital transformation.”

In the Middle East, the components of Responsible AI

The Middle East regional survey reveals that 25% of organizations are RAI Leaders, while 75% are Laggards – highlighting the urgent need for most organizations in the region to double down on their RAI efforts. The data suggests that organizations in the region can experience a range of benefits from RAI, including better products/services (43%), brand differentiation (27%), increased customer retention (43%), improved long-term profitability (30%), accelerated innovation (41%), and improved recruiting and retention (16%).

WIDESPREAD RELIANCE ON THIRD-PARTY AI

The vast majority (78%) of organizations surveyed globally are highly reliant on third-party AI tools, exposing them to a host of risks, including reputational damage, the loss of customer trust, financial loss, regulatory penalties, compliance challenges, and litigation. Still, one-fifth of organizations that use third-party AI tools fail to evaluate their risks at all.

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PURE STORAGE WILL UNVEIL FUTURE-READY SOLUTIONS AT GITEX 2023

What is Pure Storage aiming for at GITEX, 2023 – what are you showcasing?

At GITEX 2023, Pure Storage will showcase new solutions which enable customers to move all workloads to all-flash solutions and eliminate the final remnants of legacy architecture and spinning disk from their data centers. Legacy storage systems are a drain on enterprises’ IT teams and budgets as they are challenging to manage, require significant power & cooling, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Pure will highlight how customers can free up their teams by moving to all-flash so they can concentrate on more strategic tasks.

New announcements from this year which will be at the event include:

• FlashArray//E, the latest addition to Pure Storage’s flagship FlashArray family of products, which delivers the simplicity and efficiency of flash for all file and block data repositories, from content libraries to backup sets to active archives.

• New models of FlashArray//X and FlashArray//C which deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity, and new ransomware protection capabilities delivered entirely via non-disruptive upgrade.

• FlashBlade//E, a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency.

The Integrator had an exclusive interview with Mr. Omar Akar, Regional Vice President for Middle East & Emerging Africa at Pure Storage.

Pure will also be showcasing its recently announced partnership with Microsoft of Pure Cloud Block Store for Azure VMware Solution. This supports customers with a consistent storage management layer and the ability to scale compute and storage independently to match data growth.

How does Pure Storage enable organizations to further their digital transformation agendas?

Pure Storage’s solutions support enterprise’s growing data storage requirements, with one consolidated management platform in Pure1, delivered via a flexible consumption model through Evergreen. These solutions meet customer needs by:

• Meeting environmental goals by offering two to five times more power and space efficiency compared to all-flash and ten times more efficiency than disk;

• Maximizing investment and providing 50% lower Total Cost of Ownership (TCO) compared to competitive offerings of both flash and hard disk;

• More than 10x the reliability over competitors;

• Require five to ten times less manual labor to operate than legacy storage;

• Pure’s Cloud Operating Model enables customers to operate their storage the way that cloud customers operate theirs: highly automated, orchestrated, and available as a service.

What does the GITEX 2023 Theme – ‘AI Everything’ – mean to Pure Storage and how do you enable organizations on their AI journeys?

AI has become one of the fastest and largest areas of enterprise technology investment and innovation. Given there are so many practical applications for this technology, it’s no surprise that AI is now supporting mainstream use cases, ranging from healthcare and life sciences to semiconductor

and chip manufacturing, automotive, financial services, and beyond. To gain value from AI, organizations need fast access to their data and legacy systems often can’t support the massive AI data pipelines required for AI.

Furthermore, with the launch of FlashBlade//E earlier this year, customers now have access to an efficient, reliable, and sustainable platform to manage the exponential amounts of unstructured data needed for AI success.

What innovations is Pure Storage currently focusing on to stay at the forefront of the industry?

Pure Storage is proud of its continuous focus on innovation and it’s a part of the culture. There’s a laser focus on what customers need and Pure invests roughly 19% of revenue in R&D. Some of the big themes the company is focusing on are AI, data management, flexible consumption models and sustainability:

• The data that AI and generative AI produce is massive, and organizations need an efficient and sustainable way to manage that unstructured data, so this is an area Pure will continue to work in

• How to manage data simply and efficiently is another area of focus for Pure, with solutions geared to making storage invisible.

• True as-a-Service flexible consumption models which are backed up SLAs will continue their growth, so this is expected to be a big focus for customers in the coming years.

• In terms of sustainability, it’s coming up in more customer conversations — they want technology solutions which are efficient, use less energy and take up less data center floor space. Pure Storage’s solutions have been developed with this in mind and the company expects it will become more of a focus for customers in the next few years as organizations implement more ESG goals.

REVOLUTIONIZE DIGITAL EXPERIENCES

What is Riverbed Technology's core mission and how it aims to empower digital experiences for organizations?

With a rich history of over two decades of innovation, Riverbed is an agile, yet proven, technology leader. Even today, we continue to disrupt the market with differentiated solutions within our Unified Observability and Acceleration portfolios that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance. Together with our thousands of partners, and marketleading customers, we help empower every click, and every digital experience.

Through a unified view, with intelligence that cuts through massive complexity, our solutions transform data into actionable insights and accelerates performance for seamless digital experiences. We

RIVERBED TECHNOLOGY UNIFIED OBSERVABILITY AND ACCELERATION TO

The Integrator had an exclusive interview with Salman Ali, Senior Manager Solutions Engineering, Emerging EMEA, at Riverbed Technology.

provide the collective telemetry, insight and intelligent automation, from network to app to the end-user.

We are focusing and investing R&D to deliver on this through two industry-leading solution areas — Alluvio by Riverbed for Unified Observability and Riverbed Acceleration.

How does Riverbed collect and utilize telemetry data to enhance digital experiences?

Unlike other point solutions available in the market that sample data to deal with the scale of today’s distributed environments, our platform captures every transaction, packet and flow. It also analyses actual user experience (quantitative and qualitative) for every type of application, not just web and mobile, but for any user accessing data from any device. This full-fidelity data gives IT a complete picture of what is

happening and what has happened, without missing key events due to sampling.

Moreover, by applying AI, ML and proprietary data science techniques across disparate data streams, including third-party data, Alluvio Unified Observability detects anomalies and changes and surfaces the most important events faster and with precision. Unlike other products that correlate events primarily on time or that require complex asset database integrations, our platform automates the process of gathering and correlating every relevant metric from various domains.

What are the key features and benefits of Alluvio by Riverbed Unified Observability portfolio and how does it help customers improve their IT operations?

The first step towards resolving the digital performance issues that plague organisations is to have visibility of the environment. However, current observability solutions – even so-called “fullstack” observability tools – only sample traffic and can therefore miss some telemetry as they don’t collect data in a way that captures the scale and complexity of modern environments. Many solutions gather only a few types of data and limit their scope to the alert itself, rather than providing contextual insights based on full-fidelity data about the event or events behind it. What is needed therefore is Unified Observability – the bringing together of data, insights, and actions across all domains and environments. Unified Observability, as offered by Riverbed, combines network performance management (NPM), IT infrastructure monitoring (ITIM), and digital experience management (DEM). The high-fidelity view of digital experiences across the environment that our tools gather can be fed into advanced AI and ML algorithms to deliver accurate, actionable insights and intelligent automation. By differentiating our offering in this way, we have carved a niche for ourselves in this crowded space and are delivering on the true promise of observability.

How does Riverbed Acceleration work, and what types of applications and networks can benefit from it?

Built on decades of WAN optimization leadership and innovation, our industry-leading acceleration portfolio delivers on-premise, PaaS, SaaS, client and disaster recovery replications and applications at peak speeds, overcoming network latency, congestion, and suboptimal last-mile conditions to empower the hybrid workforce.

In this way, Riverbed Acceleration solutions provide fast, agile, secure acceleration of any app over any network to users, whether mobile, remote, or on-prem.

Could you share any insights into Riverbed's future plans or innovations in the pipeline that will continue to empower digital experiences for organizations?

We will continue to revolutionise the definition of observability and enhance our Alluvio Unified Observability platform as a central data foundation, harnessing AIOPs to eliminate blind spots, answer complex questions and drive intelligent automation across the evolving IT landscape at scale. We will also continue to enhance our world-class acceleration solutions for our customers.

KEY CONSIDERATIONS FOR A ROBUST CLOUD ECONOMIC MODEL

Amidst the sea of economic uncertainty, one thing is emerging as a non-negotiable for tech companies: a well-defined cloud economic model. With the escalating requirement to optimise costs, controlling cloud expenditure has taken a prime position on the priority lists of CIOs. Even though the first quarter of 2023 alone saw an overwhelming expenditure of more than $63bn on cloud services, recent history would dictate that as much as 30% of this spend is unnecessary. This startling fact puts a spotlight on the need for organisations to have a cloud technology plan that matches their financial expectations. Let’s delve into the three key areas tech companies should focus on.

1 - UNDERSTAND THE “WHY”

One of the first pieces of advice I give to businesses looking to move to the cloud is arguably even more relevant when assessing or defining a cloud economic model - make sure you understand why you are doing this in the first place. That means thinking beyond just a business outcome or “cloud is a cool technology that everyone is using”. Instead, you need to equate three factors here:

The business factor - From a business perspective, you need to be clear on the objectives you intend (or originally intended) to achieve through migration. Is it for attaining greater scalability or fostering agile development? Are you seeking cost reduction or chasing performance enhancement? Having this clarity will not only guide you in developing a successful cloud strategy but also shape your economic model.

The technical factor - On the technical side, there’ll be a whole host of factors that may not always equate with the business reasons for moving to the cloud. Things like functionality, resiliency, availability & security requirements - even if some of these are part of your original plan, expectation vs reality can be a real factor here.

The economic factor - So finally, we come to the all-important question, how much is this going to cost? If the business reasons and technical requirements aren’t aligned, which is often the case due to the disjointed nature of teams defining them, the economics will fall short of expectations, resulting in the dreaded ‘Billshock’. Therefore, it is vital to devise a tech plan and model that matches expectations.

By: Rick Vanover Senior Director Product Strategy, Veeam

2 - CONSIDER THE DATA LIFECYCLE

A common pitfall that businesses stumble upon while defining their cloud economic model is ignoring the data lifecycle. You need to think about where data is going to sit, and what it's going to cost - but this doesn’t (and more importantly, shouldn’t) stay the same over a seven-year data lifecycle.

Your economic model should walk hand-in-hand with the data lifecycle, taking into account its evolution over time. The cost of

storing data should diminish as it ages. Fresh data demands more resources, residing on high-performance, transactional types of storage. On the flip side, data approaching the end of its mandatory retention period doesn’t necessitate cutting-edge storage. Cloud providers may allow you to use snapshots indefinitely, but this could prove as costly as production.

The data lifecycle progression can be broadly classified into three phases - performance tier, object storage, and archive storage. As you plan this lifecycle, remember to consider other crucial factors like ransomware resilience and regulatory compliance. If your data resides on higher category storage than necessary, you're flushing money down the drain.

3 - DISCARD THE SECURITY VS ECONOMY DICHOTOMY

Security and resilience are often perceived as standing in opposition to economic considerations. This especially holds when businesses are looking to upscale with the cloud, but this doesn’t have to be the case. Remember that the two main driving forces behind the shift to the cloud are enhanced resilience against ransomware and reduced costs - it's possible to do both. Immutability originated in the cloud, and cloud-powered disaster recovery is now a staple for most businesses, with the Veeam Data Protection Trends Report 2023 revealing that 84% of businesses employ the cloud for their disaster recovery function.

As businesses navigate the choppy economic landscape, creating a cloud economic model rooted in the ‘why’ and balancing business, technical and financial considerations is crucial. A welldefined cloud economic model is not just a “nice idea” anymore - it’s a necessity for survival and growth.

VEEAM DATA PROTECTION TRENDS REPORT 2023

REVEALING THAT 84% OF BUSINESSES EMPLOY THE CLOUD FOR THEIR DISASTER RECOVERY FUNCTION.

4 WAYS AI IS POWERING SUSTAINABLE TRANSFORMATION IN TELECOM

In recent years, the telecommunications industry in the Middle East has witnessed accelerated adoption of Artificial Intelligence (AI) technology to deliver seamless customer experiences. A recent report by Global Market Insights suggests that AI in the telecom market is projected to exceed $5 billion by 2026. It has turned the spotlight on the need to integrate sustainable AI methods in the telecom sector to balance technical growth with environmental responsibility.

Here are some of the top ways to adopt sustainable AI practices in telecom:

AI-POWERED NETWORK OPTIMIZATION

AI-powered network optimization is a critical component to minimize energy consumption and promote sustainability. Using dynamic optimization algorithms, particularly those with reinforcement learning techniques, allows networks to self-adjust in real-time in response to traffic needs. This intelligent optimization not only preserves network efficiency but also results in a significant reduction of power consumption.

SUSTAINABLE RESOURCE ALLOCATION

Artificial Intelligence also provides great prospects for long-term resource allocation inside telecom networks. AI systems may effectively distribute resources by carefully studying data trends and user behavior, eliminating waste and maximizing network performance. Telecom firms can use resource optimization approaches to not only improve operational efficiency but also minimize their environmental footprint.

E-WASTE MANAGEMENT

While incorporating AI into telecom infrastructure has various advantages, it also raises concerns about electronic waste (e-waste) management. As telecom firms continue to upgrade their hardware to support sophisticated AI technologies, safe disposal of obsolete equipment becomes increasingly important. Responsible e-waste management is a key component of sustainable AI practices, with organizations encouraged to develop recycling and refurbishment programs for outdated gear.

PREDICTIVE MAINTENANCE

AI is also crucial in providing predictive maintenance, a proactive strategy that drastically lowers network downtime and resource waste. Telecom networks can detect and address possible faults before they progress into severe failures or outages by deploying AI-powered predictive maintenance systems.

The integration of AI into the telecommunications industry offers a myriad of opportunities to improve sustainability and efficiency. Embracing the above sustainable AI practices not only benefits telecom companies' bottom lines but also serves as a testament to their commitment to environmental responsibility in an increasingly connected world.

HOW MEA ORGANIZATIONS CAN SCALE NEW FRONTIERS THROUGH DIGITALIZATION

By Adrian Cafferkey, Regional Head MEA, PFU

Today’s business world is complex. Organizations are fuelled by data and information, and involve large numbers of people interacting with diverse systems every day in order to produce key business outcomes. Against this backdrop, digital technology is crucial to drive business and social value and empower people.

Unless this technology is human-centric, it is difficult to achieve the true potential of innovation. Many organizations across the MEA region are deploying emerging technologies to optimize their business processes. There is also much talk about the use of Artificial Intelligence, from recommending items, to understanding and controlling gadgets, enabling better models to automate industries and business processes.

The UAE, Saudi Arabia and Qatar have demonstrated a strong commitment towards investment and implementation of AI technologies. The most significant gains are expected in Saudi, where AI processes is predicted to contribute over $100billion to the economy by 2030. Saudi Arabia has signed several partnership agreements to advance AI strategies within the Kingdom. This is in addition to the implementation of 5G to support organizations’ digital transformation journeys.

However, simply digitalizing existing processes isn’t enough. For purposeful business change, the right framework for digital transformation is essential. This begins with an understanding of the organization’s current situation, processes and dynamics. Only then can one develop a clear vision of the possibilities for digital transformation and the insight of how and where technology can assist.

Intelligent processes lead to increased productivity, which underpins the start of business growth. Today, poor processes, inefficient workflows, and information management issues continue to plague MEA business leaders. In many instances, organizations are further challenged by a lack of expert knowledge, resulting in a reluctance to change due to the limited understanding of the opportunities that digitization brings. The process

of becoming digitalized also often requires significant investment in terms of hardware, software, and expertise. Which is why it is essential to have the right IT guidance to convert processes in the most efficient, safe, and quick way.

THE ACCELERATED PATH OF INNOVATION

PFU (EMEA) Limited is focusing on innovating in the information management space. PFU’s offerings enables data to move seamlessly between physical and digital environments, so that information becomes more usable to more people. Whether it is document management solutions, bringing galleries online, or small format keyboards for coders, PFU streamlines all parts of business and enables flow of knowledge.

Increasingly, PFU is transitioning from an IT provider that designs, manufactures, and markets computer hardware, peripheral products and enterprise software and a broad portfolio of document scanners for professional personal, desktop, workgroup, highvolume production and networked environments, to a wider solutions-driven company.

In today’s hybrid work environment where businesses need flexible, scalable options for running engaging and productive meetings, they also require smarter technology that will bring significant benefits. With PFU’s new technology, product suite presentations can be more visually impactful, and meetings more immersive, bringing an in-person energy to hybrid environments.

HARNESSING DIGITAL TRANSFORMATION TO IMPROVE BUSINESS

MEA organizations must remember that digital transformation is not just about the physical process. It also opens doors for new ways of thinking and future proofing the business, from product innovation through to revolutionizing customer service. It is also more environmentally friendly, reducing the amount of paper used.

The best way for organizations to plan their digital transformation journeys is to align their vision with the overall company mission and strategy. While certain technologies, such as the cloud, have already been universally adopted across many organizations, there are simpler first steps that all companies can take before they optimize knowledge transformation and take on full disruptive business transformation.

Education at all levels of the business is essential to address issues. There is no doubt that digital transformation is enhancing the region’s business competitiveness and tech ecosystem. As many companies establish regional offices and hire local talent to support their operations here, a robust tech ecosystem will open new avenues for business in the long term.

ZOHO WORKPLACE EXPANDS ITS HORIZONS IN THE MIDDLE EAST & AFRICA

Zoho Workplace, the cloudbased email and collaboration platform from Zoho Corporation, has entered into a strategic distribution agreement with Ingram Micro to strengthen its presence and reach in key Middle Eastern and African countries.

This new collaboration will combine Zoho's powerful suite with Ingram Micro's market reach, a diverse solutions portfolio, as well as XaaS solutions leveraging investments in technical, financial, and marketing resources.

Zoho is hopeful this collaboration will further boost cloud workplace adoption in Egypt, Qatar, Oman, Morocco, Lebanon, the United Arab Emirates, and Saudi Arabia.

A UNIFIED PRODUCTIVITY SYSTEM

What makes Zoho Workplace stand

out is its approach to employee productivity. A single pane of glass brings together the latest emails, tagged messages, recent files, company announcements, upcoming meetings, tasks, and more into one space.

Zoho's approach to Workplace productivity is to have these apps share context, data, and spaces with each other so that users don't have to constantly switch between tabs and windows to get work done.

The Zoho Workplace suite includes enterprise-grade Email, File Management, Business Communication, Web Conferencing, Office Suite, advanced security controls, and Social Intranet.

GROWING RECOGNITION OF ZOHO'S VALUE PROPOSITION

Speaking about the partnership, Hyther

Nizam, President of the Middle East and Africa at Zoho, commented, "This alliance reinforces Zoho's commitment to serving local businesses, in line with its transnational localism strategy, wherein Zoho's expansion is locally rooted while staying globally connected."

While this partnership will initially bring Zoho's collaboration platform, Zoho Workplace, and its small business CRM, Bigin, Zoho also has a wide portfolio of products, including customer relationship management, sales and marketing, finance, human resources, and more. Zoho Corporation is headquartered in Chennai, India, with regional offices in Dubai, Egypt, Saudi Arabia, and others.

Zoho recently crossed the 100 million user milestone globally and has already grown 10x in the MENA region in the last 5 years.

A JOURNEY THROUGH THE EVOLUTION OF ARTIFICIAL INTELLIGENCE

By: Srijith K N, Assistant Editor

In the 1950s, Alan Mathison Turing, a British mathematician and logician often dubbed as the father of modern computing, profoundly influenced the development of AI in the later years. The advent of Chat GPT has reignited our thoughts about the earlier stages of AI's evolution. During the 1950s, the concept of machine learning and its application in the context of AI began to emerge, often revolving around gaming.

These years marked the infancy of machine learning, with initial developments in computer vision systems aimed at enabling computers to process and interpret visual information, laying the groundwork for future development. Researchers delved into machine learning within the context of pattern recognition, setting the stage for the broader understanding of algorithms.

The 1960s witnessed significant developments in the design and development of algorithms, which would later form the foundation for the emergence of deep learning in the following decades. The true and widespread application of deep learning, mathematical algorithms, and generative AI in today's form has led to the consumerization of these technologies.

The year 2017 stands out as a pivotal moment for deep learning, witnessing numerous breakthroughs and transformative advancements across diverse domains. It encompassed achievements in image recognition, natural language processing, including chatbots and machine translations, voice recognition, the emergence of self-driving cars, and significant strides in drug discovery.

Today, every business possesses the power to harness intelligence, with Generative AI permeating every aspect of our lives. This heralds the dawn of AI, where we can anticipate interactions with cars akin to human interactions. These cars could take you to the best restaurant upon request. Generative AI has revolutionized apps, making them truly intelligent. We are witnessing a paradigm shift in mobile apps, characterized by natural language interaction, data-driven decision-making, personalized user experiences, and autonomous feature updates.

AI is now omnipresent, with 50% of organizations employing AI in at least one business area. The estimated contribution of smart technologies like AI to the UAE's national GDP could reach close to 14% by 2030, and the Middle East is projected to capture 2% of the global benefits of AI in 2023, amounting to $230 billion. The UAE's national ambition is to create a new market space in advanced technology services, predicted to reach AED 40 billion by 2025.

The future is rapidly becoming digital-first, hyperconnected, sustainable, data-driven, autonomous, and AI-infused. We are currently in the process of embracing robotics, AI, and IoT to elevate automation to the next level. The pace of AI adoption is accelerating, with a strong focus on scaling it across enterprises and establishing robust data foundations for seamless and evolved experiences.

DIGITAL TRUST: THE CRUCIAL CURRENCY OF TOMORROW'S BUSINESS WORLD

By: Roshni Menon, Content Writer

In a world where technology propels us forward at breakneck speed, there's an intangible yet invaluable asset that every business must cultivate: Digital Trust. As we embark on an exploration of future technology trends, it's crucial to grasp that, in today's business landscape, Digital Trust is the guiding light that navigates us through the uncharted waters of the digital realm. Join us on a journey through the depths of Digital Trust, understanding its essence, appreciating its newfound significance, and discovering practical steps for businesses to establish unshakeable credibility in the digital age.

WHAT IS DIGITAL TRUST?

Digital Trust, often referred to as the "invisible glue" binding online interactions, is the belief, confidence, and assurance that individuals and organizations have in the integrity, security, and reliability of digital processes, systems, and data. It is the bedrock upon which the digital economy is constructed, underpinning everything from online transactions to data sharing and collaboration in the virtual sphere.

WHY IS DIGITAL TRUST MORE IMPORTANT THAN EVER?

In the ever-accelerating technology landscape, where data breaches, cyberattacks, and privacy concerns lurk around every corner, Digital Trust has taken center stage for good reason. As we hurtle into the future, the following factors illustrate why it has become an indispensable element for businesses:

1. Rising Cybersecurity Threats: With cyber threats becoming more sophisticated and pervasive, Digital Trust is the armor that safeguards sensitive data and preserves customer confidence.

2. Data Privacy Concerns: Amidst the data privacy

revolution, consumers are increasingly wary of how their personal information is handled. Businesses that respect and protect this data foster trust and loyalty.

3. Globalization and Remote Work: The advent of remote work and global collaboration necessitates the reliance on digital systems. Trust ensures seamless connectivity and cooperation across borders.

4. Blockchain and Decentralization: Technologies like blockchain are revolutionizing trust by providing transparent, immutable ledgers. They empower businesses to build trust through verifiable transactions.

HOW CAN BUSINESSES BUILD DIGITAL TRUST?

Building Digital Trust is not a mere checkbox on a todo list; it's an ongoing commitment. Here are some strategies to weave the tapestry of trust in the digital realm:

1. Strong Cybersecurity Measures: Invest in robust cybersecurity protocols, encryption, and regular audits to protect customer data.

2. Transparent Data Handling: Clearly communicate how user data is collected, used, and protected, ensuring compliance with privacy regulations like GDPR and CCPA.

3. Ethical AI and Automation: Implement AI and automation ethically, ensuring transparency and fairness to avoid biases that can erode trust.

4. Customer-Centricity: Prioritize the customer experience by actively seeking feedback and swiftly addressing concerns, showing you value their trust.

5. Blockchain Integration: Explore blockchain technology to create immutable records, enhancing transparency and security.

As we venture into the uncharted territories of future technology trends, the significance of Digital Trust shines brighter than ever. It's not merely a buzzword but the very foundation upon which businesses will flourish or flounder in the digital age. By understanding the essence of Digital Trust and implementing robust strategies to build and nurture it, organizations can secure their place in the vanguard of the tech-driven future, where Digital Trust is the most valuable currency in the digital realm.

PAVING THE WAY FOR CHANGE: AUTOMOTIVE MARKET TRENDS IN UAE AND KSA

By: Simon Kucher, Global Automotive Study

WAY FORWARD FOR AUTOMOTIVE PLAYERS

Automotive players in the UAE and KSA, including manufacturers and dealerships can refine their strategy and approach, to move towards commercial and operational excellence, all while strongly positioning themselves in the long-term: Offer competitive pricing and promotions: Creating competitive pricing strategies and promotional offers that resonate with pricesensitive customers is key. Moreover, highlighting cost-saving aspects and value for money through marketing campaigns, and offering flexible financing options, can further capture consumer consideration and conversion.

STRENGTHEN BRAND REPUTATION:

Consistent quality, innovation, and reliability are of high significance for building a strong brand reputation. Focusing on differentiating brand factors and unique selling points will enable automotive players to stand out in an evercompetitive market.

IMPROVE OMNI-CHANNEL EXPERIENCE:

The high customer preference of going through both, online and offline shopping channels when purchasing a vehicle raises the need of a seamless integration between digital and non-digital streams.

OFFER FLEXIBLE VEHICLE LEASING SERVICES:

Tailoring vehicle leasing services and offering flexible package options to cater to individual customer needs is key. Furthermore, strategically offering complimentary benefits such as maintenance, service contracts, insurance, and roadside assistance can enhance the overall value proposition and attract more customers.

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CYBERSECURITY CHALLENGES CONTINUE TO DIVERSIFY FOR ORGANIZATIONS IN SAUDI ARABIA

Saudi Arabia’s digital economy is on an accelerated growth path. Saudi Arabia’s Ministry of Communications and Information Technology announced a “cloud first policy” in 2019 that paves the way for public and private sector companies to transition to the cloud to drive business performance.

The goal is to connect the Kingdom to a thriving digital economy by promoting innovation, sustainability, growth, and business partnerships. More than

$9 billion worth of investments were announced this year to strengthen digital transformation efforts across the Kingdom, and it is estimated that the digital economy in Saudi Arabia will be worth more than $50 billion in the future.

Cyber resilience and data protection will be key to fulfilling this agenda. Unfortunately, cyber preparedness levels in the region are still low and employees remain a big vulnerability for organizations. Proofpoint’s 2023 Voice of the CIO Report found that most

By: Emile Abou Saleh, Regional Director, Middle East, Turkey and Africa, Proofpoint

CISOs in the region have returned to the elevated concerns they experienced early in the pandemic. Out of the Saudi CISOs surveyed, 68% feel at risk of experiencing a material cyberattack in the next 12 months, compared to just 48% last year. Further, 61% believe their organization is unprepared to cope with a targeted cyberattack, compared to 50% last year.

People risk continues to grow as an area of concern, with an increase in the number of Saudi CISOs who view human error as their organization’s biggest cyber vulnerability. This year 48% of those surveyed cited human error as one of the biggest areas of risk, compared to 38% in 2022. At the same time, 40% of Saudi CISOs believe that employees understand their role in protecting the organization, compared to 43% in 2022 and 62% in 2021; this illustrates a struggle to build a strong security culture.

There are several reasons for this. In a post-pandemic world, the rise of remote work has made mitigating people risks even more challenging. Employees are working further outside of their organization’s traditional security perimeters, accessing corporate networks using personal devices, and moving from place to place.

This environment is creating new vulnerable entry points and risks, making it easier for data to fall into the wrong hands due to carelessness. In addition, pandemic-related job mobility resulted in workers changing or leaving jobs at higher rates than before, making it difficult for organizations to protect data, and resulting in data loss due to insider action. According to Proofpoint’s 2023 Voice of the CIO Report, 63% of security leaders reported having to deal with a material loss of sensitive data in the past 12 months, and of those, a massive 82% agreed that employees leaving the organization contributed to the loss.

We are also seeing supply chain attacks on the rise through mail fraud and third-party software. In these

attacks, cybercriminals compromise vendors or service providers in order to attack their customers and partners. Initial supplier compromise is often by phishing or malware. Once inside a supplier system, attackers can impersonate email accounts to initiate phishing, invoicing fraud or other types of attack against customers.

Once attackers have breached customer systems, they can steal confidential data, install ransomware or use access to trigger a further wave of phishing or email fraud attacks. Poor or non-existent cyber security training for employees creates weak points for threat actors to infiltrate organizational infrastructure.

A proactive approach to safeguard people from falling victim to peoplecentric cyber attacks is vital, as well as monitoring collaboration tools for warning signs to stop fraud before it occurs. Organizations must recognize that people are their biggest asset, and keeping them safe means keeping data secure.

By building a people-centric approach to compliance and security and strengthening data protection against external sources of risk, organizations can accelerate response to risky behaviour. This includes training users to identify and report suspicious impostor email, as well as imparting the knowledge and skills needed to protect the organization from human-activated threats. For example, warning users when a message is sent from an external sender or a newly registered domain can help them make more informed decisions on uncertain email.

Monitoring all relevant tools and platforms in real time to detect compliance or policy violations is also essential. Lastly, having layered defences, including a dedicated insider threat management solution and strong security awareness training, will ensure Saudi organizations are well protected against threats that focus on people as the main perimeter.

BANKING ON TOMORROW:

EXPLORING EMERGING TECHNOLOGIES AND TRENDS IN FINANCE

By: Catherine Hoff Managing Director and Co-Founder, Genieology

In the banking world, the 90s feels like a distant memory. It was a time where customer experience was confined to a brick-and-mortar establishment with time-consuming processes and disjointed services. Fast forward to post 2000s and the increased use of the internet pushed the banking sector to embrace digital. The journey from then to now is a tale of innovation, disruption and financial evolution, thanks to rapid advancements in technology and changes in consumer expectations and behaviours.

BLOCKCHAIN AND CRYPTOCURRENCY

Blockchain technology, originally created to underpin cryptocurrencies like Bitcoin, has found applications beyond digital currencies. Blockchain's decentralised and secure ledger system can streamline various banking processes, including cross-border payments, trade finance and identity verification. Financial institutions are exploring the use of blockchain to reduce fraud, lower transaction costs, and improve transparency in operations.

Its full impact with traditional institutions is still evolving, but blockchain features have the potential to disrupt and transform specific aspects of the financial industry.

BIG DATA ANALYTICS

Big data analytics can be used to distill the vast amounts of daily data generated by the banking and finance industry into valuable, decision-driving insights. Financial institutions use data analytics to optimise operations, create personalised marketing campaigns, and better understand customer behaviour. Predictive analytics can be used to forecast market trends, identify risks, and make data-driven investment decisions. This shows that a ’one-sizefits-all’ solution doesn’t work, and product design plays a crucial role in ensuring optimal engagement.

AI, LARGE LANGUAGE MODELS AND MACHINE LEARNING

The early iterations of robo-advisors (RAs) had a bad reputation in banking resulting in the tech being rolled

back or cancelled altogether. But with ChatGPT and more sophisticated LLMs, they are gaining popularity to created automated investment platforms to manage diversified portfolios, making wealth management services more accessible and cost-effective, as well.

FERTILE GROUND FOR FINTECH DISRUPTION

The rise of fintech startups has disrupted various aspects of banking, from payments and lending to wealth management and insurance. Fintech companies have introduced innovative solutions and digital-first services that challenge traditional banking models.

Open banking initiatives and regulations in several countries are providing a fertile ground for fintech to drive innovation, competition and growth.

Though still in its infancy, it will benefit the sector if they continue to widen the range of products and services available to customers within the open banking ecosystem. Also, to accelerate the adoption among customers, the industry needs to enhance awareness about the benefits of open banking.

THE CYBER AND DATA SECURITY CONSIDERATIONS

It's important to note that with the growing reliance of new technologies and models in the financial industry, there’s a very real and growing threat of privacy and cyberattacks. Using large language models raises concerns of data privacy, security, and ethical considerations. Banks need to ensure that they handle customer data responsibly and adhere to relevant regulations, such as GDPR and financial data protection laws, when implementing these technologies.

Cybersecurity is another area that the banking and finance sectors need to heavily invest in to protect customer assets and maintain trust. Advanced encryption techniques, biometric and multi-factor authentication, behavioural analytics, securing APIs and continuous monitoring are becoming standard practices in the fight against cyber threats.

AN EXCITING FUTURE FOR THE SECTOR

New and emerging technologies have led to a profound digital transformation in the banking and financial sectors. The adoption of everything from digital currencies and artificial intelligence to open banking initiatives are democratising financial services, fostering greater inclusion, while bolstering the sector’s defences against threats. And this is just the beginning. As the banking sector evolves, institutions can continue to harness these technologies to position themselves at the forefront of a more agile, innovative and customer-focused era in finance.

FROM OXEN AND PLOWS TO ROBOTICS AND DRONES

HOW THE FARMS OF TOMORROW WILL TRANSFORM AGRICULTURE 3.0

By: Mohamed Al Fayed CEO and Co-founder, Grubtech

greenhouses, nurseries — behind the scenes — while drones sprinkle seeds, autonomous tractors plow the fields, automated irrigation systems adjust water application rates and monitor soil moisture levels, GPS and remote sensing monitor crop health, and combine harvesters gather wheat, corn, and soybeans, more efficiently and in a fraction of the time it would take humans to do so across fields that span hectares.

the agricultural landscape. Today, data is just as crucial to the agriculture industry as it is to sales and IT - the binding glue that brings the entire farming and agriculture formula together. With an increase in sensor use in agriculture in the past few decades, there has been an abundance of data that computer (and now AI) systems have at their disposal, which allows farmers to glean all sorts of insights.

The business of farming and agriculture is going through changes — and for a world increasingly obsessed about labels such as farm fresh, organic, locally sourced, sustainable, free-range, artisanal, unprocessed, preservative-free, pasture-raised, non-GMO, clean and wholesome, it’s time to take note.

Farmers are now responsible for the management of farms, ranches,

This is where agriculture meets business with a sprinkle of technology - AgTech, or agriculture technology. In 2023, the global AgTech market value was approximately $14.7 billion and is expected to surpass $40 billion by 2030.

DATA-DRIVEN FARM MANAGEMENT

If you had told a farmer 50 years ago that a large portion of their job would be done by autonomous machinery run by computer algorithms, they would have probably called you mad. But just as data has come to govern our urban lives, it has also reshaped

FARM ROBOTICS AND NOVEL FARMING

Companies such as Harvest CROO Robotics and Blue River Technology are leveraging artificial intelligence and machine learning for automated harvesting. Harvest CROO is a company that uses this technology for berry picking. Using sensors, it can scan each individual berry growing in a field to determine if it's ripe and ready to be picked. Alternatively, it can sort the strong berries from the weak ones seamlessly and without harming the other fruit in the process.

HOW TO INCREASE EMPLOYEE ENGAGEMENT WITH A DXP

Even though employees may be present at the office, they might not be putting energy or passion into their work. These disengaged employees are more common than one may think; they are present but not engaged or inspired at work. Gallup estimates that this costs companies $450 to 550 billion in lost productivity per year.

Employee engagement refers to the emotional commitment an employee has to the organization and its goals— it doesn’t necessarily equate to employee happiness or satisfaction, though it may encompass those attributes. Highly engaged employees will work because they care about their work

and how it will affect the company, not simply for a paycheck.

BENEFITS OF IMPROVING EMPLOYEE ENGAGEMENT

Carol Rozwell, an analyst at Gartner, says that “engaged employees will be more willing to collaborate, take on challenging roles and provide coaching if they are excited by their work and see the opportunity for growth in the changes being requested of them.” So how can organizations improve their employee engagement?

According to a Gallup Poll, 70 percent of employees feel disengaged due to collaboration barriers. One way to overcome those barriers is by

By: Moussalam Dalati, General Manager, MEA, Liferay

providing employees with a modern intranet tool.

ENGAGING EMPLOYEES WITH A MODERN INTRANET

What sets a modern intranet apart is the unification of a robust, technical foundation with an employee-first strategy. Use a digital experience platform (DXP) to build an effective intranet solution.

A DXP provides the architecture for organizations to build effective and personalized collaboration tools, such as an intranet. These custom intranets provide far greater flexibility and scalability for large and complex enterprises than a “one size fits all” point solution.

BUILDING OUT BETTER EMPLOYEE EXPERIENCES WITH A DXP

With a powerful DXP, re-engage your workforce by building an intranet with a few of these common features:

1. Workflows: Actively engage your team with streamlined processes that make it easy for them to do their job more effectively. Create unique workflows with a dragand-drop designer and assign them accordingly.

2. Blogs: Build up employee engagement by encouraging team members to write and share about their team updates and achievements through blogs.

3. Forums and Message Boards: Set up more casual channels to encourage frequent and open interdepartmental communications. Increase engagement as employees actively come together to solve issues, discuss ideas, and share knowledge.

4. Social Network: Give employees an experience that matches other social media sites that have become a part of their daily lives.

While these tools may be helpful, technology alone cannot be expected to reverse disengagement. Supplement your intranet tools with intentional leadership to ensure the success of your employee engagement strategies.

LEADERSHIP-DRIVEN STRATEGIES FOR ENGAGEMENT SUCCESS

Although there’s no “one size fits all” employee engagement strategy, any successful initiative will be headed by leaders who seriously want to increase engagement levels but also genuinely care about their workforce. Here are suggestions for leaders to begin with:

1.Developing Relationships: First and foremost, leaders need to show genuine care for their employees. Highly engaged employees respond much more favorably to the question, “Does my supervisor care about me as a person?” than disengaged employees. So, invest time into building team exercises that focus on building deeper relationships with one another. Encourage your employees to be open about their problems as well as their successes. These relationships will be the foundation of a highly engaged workforce.

2.Collecting and Acting on Feedback: Encourage your employees to provide feedback on how these initiatives and tools could be improved. However, it’s not enough to simply collect feedback — action needs to be taken based on employee input. Make changes and explain to your workforce the reasoning behind the changes. When employees see that their input is taken seriously and regarded as important, they will be more invested in efforts to better the organization, even if that goes beyond their paycheck.

3.Rewarding Engaged Employees: Praising employees who are actively engaged will not only further motivate them to continue but will also encourage others around them to do the same. These rewards do not need to be monetary but can include team lunches or dinners, social events, or even public acknowledgement on the company intranet.

A company may be struggling with a disengaged workforce; however, changes to a company’s collaboration tools and leadership style can help instil higher levels of employee engagement that will create long-term benefits for your organization.

VALUEFIRST’S CPAAS SOLUTIONS TO CONNECT BUSINESSES WITH CONSUMERS

Can you provide an overview of ValueFirst’s journey?

ValueFirst is a team of over 400 people and is an official partner of Meta and Google, launching its WhatsApp and Google SMS-based solution. The company also introduced the Declaration of JOY, a concept promoting joy and happiness within the company and its work culture, leading to positive growth. In 2021, ValueFirst was acquired by Twilio, and it continued to thrive during the COVID era. Post-COVID, ValueFirst was acquired by Tanla Solutions, and it continues to expand its boundaries and achieve new milestones.

How has VF consistently delivered path-breaking technology and solutions?

ValueFirst is a global Communication Platform as a Service (CPaaS) provider that connects businesses with their consumers through various channels, including telecom (SMS and Voice) and the internet (Chatbot, Email, OTT). Enterprises across the Middle East rely on ValueFirst for a wide range of purposes, such as authentication, security, marketing, and support. By having a local presence, we are able to respond swiftly and engage in frequent interactions with our customers, enabling us to deliver solutions that align with their needs, meet local requirements, and are based on proven global best practices. Our solutions are designed to be flexible and adaptable to the dynamic market and communication trends, offering the speed and precision of personalization that only an in-house solution can

The Integrator had an exclusive interview with Arvind Kalla, Chief Regional Officer, ValueFirst.

provide. With our state-of-the-art platforms, we have been able to cater to our customers' needs and deliver solutions effectively.

As the industry leader in CPaaS, what strategies has VF employed to maintain its competitive edge?

ValueFirst, a global Communication Platform as a Service (CPaaS) provider, is dedicated to connecting businesses with their consumers through a range of telecom (SMS and Voice) and internet (Chatbot, Email, OTT) channels. Trusted by enterprises across the Middle East, ValueFirst offers a comprehensive suite of services including authentication, security, marketing, and support. Our local presence enables us to swiftly respond and engage in frequent interactions with our customers, ensuring that we deliver solutions that are tailored to their specific needs, aligned with local requirements, and built on proven global best practices. We pride ourselves on the flexibility and adaptability of our solutions, allowing us to quickly adjust to the dynamic market and communication trends with the personalized precision that can only be achieved through an in-house solution. Leveraging our state-of-the-art platforms, we have successfully

provided and delivered solutions that cater to the unique requirements of our customers.

Can you highlight some specific benefits that VF provides to medium and small businesses compared to other competitors?

ValueFirst provides medium and small businesses with distinct benefits compared to its competitors. Firstly, ValueFirst enables businesses to establish mass-level connections with their customers while still incorporating elements of personalization into their messaging. This unique feature allows businesses to reach a larger audience while maintaining a personalized touch.

The company is renowned for its high level of customizability and robust platforms. By leveraging ValueFirst's platforms, businesses can build interactive messaging experiences across various channels, ensuring seamless communication with their customers.

Additionally, ValueFirst offers a comprehensive solution by combining flexible APIs for any digital channel, first-party customer data, and a global infrastructure that supports business needs at any scale. This integrated approach empowers businesses to effectively manage their communication strategies and maximize their impact.

Moreover, ValueFirst's solution includes a native customer data platform and native omnichannel capabilities, providing businesses with a seamless and comprehensive communication experience. This holistic approach allows every interaction to be transformed into an opportunity to drive repeat sales and increase customer lifetime value.

Could you please provide an overview of ValueFirst's upcoming plans?

ValueFirst has strategic plans to expand its WhatsApp and Email-based solutions and further penetrate the Middle East market with these offerings. By focusing on use-casing, ValueFirst aims to deeply understand the unique challenges faced by each industry and curate tailored solutions to address their specific needs. This approach will enhance ValueFirst's customizability and enable the delivery of highly effective business solutions.

ValueFirst will prioritize scalability, ensuring that its email solutions cater to the needs of businesses of all sizes, from small enterprises to large corporations. By providing scalable solutions, ValueFirst aims to meet the diverse requirements of every customer.

TRIGON'S EXPERTISE IN THE EVOLVING WORLD OF IT DISTRIBUTION

The Integrator had an exclusive interview with Rohit Bhatt, Vice President-Sales of Trigon LLC.

What is your area of expertise in the company?

Trigon is a part of the prestigious Dubai (UAE) based Al Ghurair Group. For more than 25 years, the company has focused on distribution of IT products and services to the Channel, Retail, Corporate, and Exports sectors in UAE and the wider GCC region. Trigon remains to be one of the longest serving IT Distributors in the region. I have been associated with Trigon since its inception I am heading one of the business units in the UAE and I am also responsible for Saudi Arabia operations.

Could you give an overview of the changing dynamics and technological advancement in the region lately?

In 1991 UAE’s Technological Transformation began with the announcement of its first ICT Strategy, followed by the launch of Dubai Internet City, then followed by Dubai E-Government, Dubai Smart Government, and finally with the introduction of Smart Dubai Initiative in 2014. There was a boost in the public acceptance and adoption of ICT in all aspects of our lives in the last 20 years due to the numerous technological advancements in our city and in the Middle East region. And I say it would only continue to grow. Our company’s vision and technological advancement goes hand in hand. We began with distributing monitors to small scale businesses across the UAE back in 1997 and fast forward to now we are one of the biggest ICT distribution companies in the middle east region. Along our journey, we became one of the first retail distributors for major IT/AV brands like Samsung, D-Link, LG, Brother, Asus, Ergotron, Netgear and many more.

Can you tell us about your partner channels and your distribution strategy in this region?

Choosing the right channel partners is crucial for any business and that’s why Trigon mainly chose well-known Power retailers like SharafDG, Jumbo, Emax, Virgin and Hyper markets like Carrefour, Lulu, and many more valueadded resellers. In Trigon, we believe in not only maintaining a good relationship with our customers but also with our partner channels as well. We provide our partner channels

with after-sales support, payment terms and logistics. What makes us stand out is our commitment to our channel partners. For our Saudi Arabia operations, we mainly chose System Integrators as our channel partners and power retailers like Jarir and Extra.

Trigon’s distribution strategy mainly focuses on building a good relationship with our partner brands as well as maintaining that relationship to have a good reputation in the industry so as to be seen by other brands that could potentially work with us in the near future. We, at Trigon, constantly participate in major events like GITEX and Partner events. We also make sure to conduct Partner meetups, brand tie-up events, seminars, and training sessions to stay ahead in the ICT Distribution industry.

How has your business model evolved in terms of changing market dynamics in this region?

Change is inevitable. Recently, companies switched their business models to adapt to the new normal because of which there was an increase in demand for digital collaboration applications. And we were well positioned to address the trend by providing a variety of solutions covering both indoors and outdoors solutions, facial recognition system, in wake of Covid-19, non-contact temperature detection technology, video communication solutions, innovative desktop monitors, notebooks & PCs, audio-video peripherals focused on various industry verticals to achieve higher productivity, reduced operational expenses and better customer service. We strive to build long-term relationships with our customers by leveraging our unique business models, strong workforce, and our commitment to deliver a great customer experience. The journey wasn’t easy.

How do you see the future of new technology such as AI and robotics?

The future of AI Technology and robotics is mainly influenced by one major key factor i.e., Increased Computing Power. AI is expected to become more widespread and transformative in almost all the sectors be it healthcare, banking, and transportation in years to come. This will result in more opportunities for the ICT Distribution companies. So, the way I see it, I don’t think AI is a threat like how it is for many industries, but I personally feel the growth of AI and robotics will open doors to more opportunities and partnerships for Trigon and will help us expand into new markets and regions.

What are your plans for GITEX 2023, and what are your goals for 2024?

GITEX 2023 is a once-in-a-year opportunity for Trigon to meet our brand partners. So, for this year Trigon is planning to organize a Partner Meetup to further strengthen our bond with our current brand partners and discuss future opportunities and collaborations.

Our goals for the year 2024 include:

• Expanding into new businesses, markets, and regions through new and more partnerships.

• Increase efficiency by enhancing our internal processes, operations, and strategies.

• Developing strategies to further push our company’s presence in the e-commerce business and online platforms.

• Improving customer service and support by providing our employees with up-to-date training.

• Strengthen relationships with partner brands by conducting more events, tie-ups, and training sessions.

• Developing a comprehensive marketing strategy to increase brand awareness and increase sales.

IDC SURVEY: THE IMPERATIVE OF AUTOMATION IN DIGITAL FORENSICS AND INCIDENT RESPONSE

In today's interconnected world, where data breaches, malware attacks, and unauthorized access threaten individuals, organizations, and governments alike, the role of Digital Forensics and Incident Response (DFIR) has never been more critical. The recent IDC report, "The State of Digital Forensics and Incident Response 2023," sheds light on the rising threats and the imperative need for automation in this evolving landscape.

According to the IDC's Binalyze DFIR Survey conducted among corporate DFIR experts in the Middle East, the average time to investigate an incident is approximately 26.1 days, with an additional 17.1 days required for resolution. Alarmingly, 46% of respondents stated that incidents took more than two days to resolve. This detection-to-resolution timeframe is critical in assessing the potential damage a security incident can inflict.

One of the challenges highlighted in the survey is the complexity arising from the multitude of tools used in digital forensics and incident response activities. Managing these complexities can be a significant hurdle, with 19% of companies expressing concern about having too many tools in their arsenal.

The report also reveals that companies with 1,000 to 4,999 employees tend to resolve security incidents more quickly than larger companies with over 5,000 employees. As organizations grow, the complexity of IT infrastructure, the volume of data to analyze, and the intricacies of incident response processes increase, thereby lengthening incident resolution times.

Skills shortages in the field are a prevalent issue, with 81% of respondents identifying the lack of internal investigation expertise as the main challenge in managing incidents. Additionally, the need for 24x7 operations poses a significant challenge

for 60% of respondents.

The key takeaways from the report emphasize the need for organizations to cultivate skilled resources in DFIR, leverage automation for streamlined processes, and utilize the right tools for digital forensics at scale. While security incidents are resolved in an average of 17.1 days, comprehensive investigations span a significant 26.1 days, highlighting the need for accelerated timelines through efficient processes, automation, and AI.

The report's findings indicate that DFIR will remain a crucial area for investments, with cloud forensics, eDiscovery, and root analysis gaining prominence. Integration with existing security solutions and greater automation are deemed vital for enhancing cybersecurity team performance.

HEDGES IT IS REDEFINING SYSTEM INTEGRATION IN THE MIDDLE EAST

Introducing Hedges Information Technology for our readers.

Hedges Information Technology LLC is a preeminent and well-established System Integrator specializing in Information Technology and Building Automation based in the United Arab Emirates. With an illustrious history spanning over a decade, we have diligently served the needs of SMBs, mid-market, and larger corporate accounts. As an ISO certified, SIRA certified, and TRA certified company, we ensure the highest quality of services in compliance with regional technology regulations.

Our subsidiary, Hedges Information Technology FZ-LLC, based in Ras Al Khaimah Economic Zone, is a major stockist of IT hardware and software solutions. We specialize in servers, network security, surveillance, and IT peripheral equipment, offering products from major OEM brands to overseas markets.

To better understand how Hedges serves its clients, can you explain your major offerings and what sets Hedges apart from other system integrators in this region?

The company has executed more than 200+ turnkey projects under enterprise contracts in the areas of Automation systems, data centers, infrastructure, networking, storage, business continuity and data management, cybersecurity and IOT.

Since its founding in 2014, Hedges IT has worked hard to stand out in the SI landscape by concentrating on the newest technologies, collaborating with Tier 1 vendors to scale up relationship levels, building technical competence, and promoting customer success through value addition and a client-centered strategy.

What types of businesses or industries are your primary clients, and what unique value propositions do you provide to businesses in this region?

At Hedges, we are fully equipped to efficiently address

The Integrator had an exclusive interview with Bibbin Varghese, Managing Partner and Jins Alex, Managing Partner, Hedges Information Technology.

Bibbin Varghese Managing Partner, Hedges IT

current digital transformation demands, starting from IT Infrastructure to AI & IOT enabled analytics requirements.

We have executed multiple contracts with Oil & Gas, Aviation, Academic, Construction and Developers on turnkey project execution contracts.

We offer an exhaustive array of services encompassing the complete project lifecycle, starting with consultation, design, meticulous implementation, and steadfast ongoing support. This comprehensive approach equips us to meet the burgeoning demands of our clients.

Could you delve into the vendor partnerships that you have in this region?

At the core of our operational philosophy lies the establishment of strategic technology partnerships with prominent industry vendors, which empowers us to furnish clients with a diverse range of cutting-edge products and solutions. We complement this strategic alliance with personalized support, ensuring our clients benefit from dedicated sales and technology resources tailored to their unique needs.

Hedges in alliance with our technology vendors are committed to ensure state of art of products and services are delivered on time to drive technology needs of our customers.

DELL Gold Partner | HPE Silver Partner | Specialized Partner for Synology in UAE | Symantec (Best SB partner for the Gulf region for multiple years) | Veritas (SMB Partner of UAE for multiple years) | Fortinet & Sophos Silver Partner |

With GITEX 2023 around the corner, could you provide some insights into your expectations for the event? Are there any cutting-edge solutions or announcements from Hedges that you're excited to reveal at GITEX this year? For over a decade, Hedges IT has been at the forefront of the IT Infrastructure & Automation industry in UAE. Our unwavering commitment to delivering excellence, fostering strategic partnerships, and embracing cutting-edge solutions has earned us a reputation as a trusted service provider and a leader in the field.

Moving forward, Hedges brings a defined strategic growth plan to address regional & GCC expansion requirements including Saudi Arabia in the near future.

GITEX 2023, the region's most prominent technology event, is just on the horizon, and tech enthusiasts worldwide are eagerly awaiting the insights and innovations that industry leaders have in store and GITEX has always been a platform for us to connect with industry peers, clients, and technology enthusiasts. This year, we expect GITEX to be a hub of groundbreaking developments, networking opportunities, and knowledge-sharing.

To sum up, we believe that Hedges IT's nomination for The Best System Integrator/ Reseller in the UAE for 2023 is a fantastic testimonial to our commitment, creativity, and customer-centric approach to greatness.

Jins Alex Managing Partner, Hedges IT

HEDGES IT OFFERS

A WIDE RANGE OF ICT SOLUTIONS AND SERVICES, AS WELL AS ELV, IOT AND AUTOMATION.

ADVANCED INTEGRATION'S AI SOLUTIONS FORGE A PATH TO INNOVATION

Could you provide an overview of Advanced Integration's role as an AI Solution Provider? How do you support the development of the AI ecosystem in the GCC countries and the Middle East?

Advanced integration is formed in 2019, with our initial partnership with Nvidia focusing on Artificial intelligent solutions but today we cover all portfolio of Nvidia products with customized solution based on customer requirements. Advanced Integration provides the most comprehensive computing, storage and networking portfolio for Datacenters. Today, thankfully not only in UAE but we were able to reach out to other middle eastern customers to build and deploy best technological solutions. With our strong marketing and technical expertise helped a lot to approach all enterprise customers helping them to design and size their project requirements. Our company’s constant focus on innovation,

The Integrator had an exclusive interview with Jestin Jacob, Head of Sales & Marketing, Advanced Integration.

quality, reliability, and support of excellence, we look forward to increasing our team’s strength for better facilitation. The lack of latest technology knowledge in the industry or individuals mostly fails to deliver the right optimized AI solutions where advanced integration can add values with consultative approach with best bread of vendors.

How have Advanced Integration’s tailored AI solutions made a significant impact in different industries?

Honored to say we have deployed many large AI solutions with large enterprise customers and ongoing many other project discussions to be executed in the region as customers are AI futuristic. A broad range of verticals that we address are Healthcare, Smart cities, Higher education, Telecommunication, defense, energy, cloud service providers and so on. Artificial intelligence being a new era in IT industry, every vertical customer emerges to an AI driven workflow for better efficiency and accuracy.

Could you elaborate on the types of AI and accelerated computing expertise that Advanced Integration brings to the table?

Most of the Iconic projects are deployed in ME region but we regret to mention any names due to NDA in place. However, the solutions are built around:

• BIS (business intelligence solution) for marketing & communication data

• GeForce Gaming platform for sub-scribers

• ISP 4G/5G enabled Edge device computing

• Commercialize GPU as a services

• GPU based HPC solutions for leasing

• Deep learning and machine learning platforms for AI data scientists etc.

• Smartcity traffic violation and vehicle tracking

• People identification detection

How do the company’s products benefit developers, data scientists, and researchers?

Especially the tools and platforms from Nvidia that support collaboration and integration with other services enable tech-geeks to work together more effectively. Developers, data scientists, and researchers can integrate these products into

their existing workflows efficiently. The portfolio of products we carry allows customization and flexibility to mold any specific needs and preferences. This is particularly valuable for developers who want to create unique solutions.

Advanced Integration highlights the shift from traditional servers to GPU-powered computing in modern data centers. Can you explain how this transition has influenced your solutions and services?

Significant enhancement is on how the way data processing and computational tasks are handled between CPU & GPU. Parallel processing with GPU makes them highly efficient for tasks that can be broken down into many smaller subtasks. GPU take the lead on today workloads such as machine learning and scientific simulations. This influence us to provide the complete h/w and s/w stack solutions with our unique partnership with NVIDIA who is the world leader in AI technology.

In your view, what are the key trends and opportunities in AI and accelerated computing in the GCC countries and the Middle East?

GCC and Middle East have launched ambitious AI strategies in past years and initiatives for future as well. These programs include funding for research, development, and the adoption of AI technologies. Universities and research institutions are actively working on AI projects and collaborating with industry partners. The healthcare sector has been adopting AI for tasks like disease diagnosis, telemedicine, and patient management etc. Any AI & machine learning workloads are complex demanding GPU for accelerated computing solutions.

THE QUEST FOR ARTIFICIAL INTELLIGENCE

By: Sidra Kamal, Content Contributor

How does the brain work? It's a question that has captured the imaginations of scholars and experimentalists for centuries. The journey to understand the inner workings of the human mind has led to profound discoveries, but it has also sparked a remarkable transformation in the realm of technology, leading us to the era of "humanizing machines."

DARTMOUTH 1956: BIRTH OF ARTIFICIAL INTELLIGENCE

The Dartmouth Summer Project: In 1956, a pivotal event took place that laid the foundation for the field of artificial intelligence as we know it today. The Dartmouth Summer Project, an eight-week gathering of brilliant minds, is often regarded as the birth of AI.

SIMULATING HUMAN INTELLIGENCE

The core premise of this endeavor was based on the audacious conjecture that every facet of learning and intelligence could, in theory, be described with such precision that a machine could simulate it.

TEACHING MACHINES THE POWER OF LANGUAGE

One of the primary goals was to teach machines to use language, a task that had traditionally been the exclusive domain of humans. The aspiration was to enable machines to comprehend and generate language with the depth and nuance of human communication.

FORMING ABSTRACTIONS AND CONCEPTS

Another ambitious goal was to enable machines to form abstractions and concepts. This involved teaching AI systems to generalize from specific experiences, much like how humans learn from various instances and apply that knowledge to new situations.

SOLVING HUMAN-LEVEL PROBLEMS

Solving problems that had traditionally been the purview of human intelligence was yet another challenge. The participants aimed to create AI systems capable of tackling complex, multifaceted problems across various domains.

MACHINE LEARNING EMERGES

Perhaps the most intriguing objective of this project was the pursuit of self-improving machines. The idea was to build AI systems that could learn and evolve over time, just as humans do. This concept laid the groundwork for what we now know as machine learning.

2023: AI'S IMPACT ON OUR WORLD

From Dartmouth to Today: As we stand on the precipice of 2023, the quest for artificial intelligence has come a long way since those early days at Dartmouth. AI has transcended its initial goals, becoming an integral part of our daily lives. However, the journey is far from over. The concept of "humanizing the machines" continues to evolve, with new challenges and ethical considerations emerging.

GARTNER FORECASTS MENA IT SPENDING TO GROW 4% IN 2024

IT spending in the Middle East and North Africa (MENA) region is forecast to accelerate in 2024, increasing 4% from 2023, according to the latest forecast by Gartner, Inc.

MENA’s IT spending is projected to total $183.8 billion in 2024, up from $176.8 billion in 2023. In comparison, global IT spending is projected to total $5.1 trillion in 2024.

“IT spending in MENA is increasing because organizations, particularly in the Gulf Cooperation Council (GCC) region, continue to focus on digitalizing their IT infrastructure,” said Miriam Burt, Managing VP Analyst at Gartner. “This is required to support regional governments’ push to implement their country visions for economic diversification, enhance publicprivate collaboration as well as bolster sustainability efforts towards net-zero targets.”

SOFTWARE AND IT SERVICES SPENDING TO RECORD DOUBLE-DIGIT GROWTH

MENA software spending is expected to record double-digit growth of 12.3% in 2024, followed by IT services spending, growing at 11.1%. “Organizations in MENA will invest more in software and IT services to accelerate digitalization and streamline operations by continuing cloud migration efforts and increasing automation and IoT

capabilities. The spending will also be targeted to enforce compliance with regulation,” said Burt. “By 2024, we expect local organizations to increase their spending on embedding artificial intelligence (AI) into their strategic business and IT planning. Improving data management to yield greater monetization as well as strengthening cybersecurity security and risk management will remain top spending priorities in the region.”

The devices segment is forecast to experience an upturn in 2024. Devices spending in MENA is projected to increase 0.6% in 2024, up from a decline of 9.9% in 2023 (see Table 1).

“The return to growth in devices spending can be attributed to various factors such as the growing aspiration of consumers in the region to own smartphones, aggressive marketing campaigns for new product launches by premium brands and the steady shift towards 5G for improved coverage, speed and consistency,” said Burt. “Higher affordability through greater access to financing options - such as buy now pay later (BNPL) - as well as the increasing number of ways to make digital payments through smartphones are also contributing to the recovery in the segment.”

INCREASED FOCUS ON GENERATIVE AI

Gartner predicts that by 2024, 40% of enterprise applications will have embedded conversational AI, up from less than 5% in 2020. “Despite economic challenges, business executives in the MENA region are primarily investing in generative AI (GenAI) to enhance customer experience,” said Eyad

Tachwali, Sr Director Advisory at Gartner. “GenAI promises to revolutionize public and private sector engagement with customers/citizens by delivering personalized, real-time solutions to complex inquiries.”

Successful regional business and IT leaders are employing agile methodologies in their generative AI initiatives, focusing on quick testing and refinement while eliminating low-impact use cases. Currently, most MENA organizations are exploring the potential of GenAI by focusing on emerging use cases, such as generative value messaging (turning customer data quickly into customized content), coding assistance (translation of code from older coding languages).

“In the future, a cautious yet deliberate integration of GenAI is anticipated as local businesses continue to evolve their AI strategies and pinpoint specific use-cases. This will primarily be facilitated through upgrades to tools already included in existing IT budgets,” said Tachwali.

Gartner’s IT spending forecast methodology relies heavily on rigorous analysis of the sales by over a thousand vendors across the entire range of IT products and services. Gartner uses primary research techniques, complemented by secondary research sources, to build a comprehensive database of market size data on which to base its forecast.

The Gartner quarterly IT spending forecast delivers a unique perspective on IT spending across the hardware, software, IT services and telecommunications segments. These reports help Gartner clients understand market opportunities and challenges.

MENA IT SPENDING FORECAST, 2022-2024

Source: Gartner (September 2023)

(MILLIONS OF U.S. DOLLARS)

Following Gartner's predictions, the Integrator interviewed analysts Miriam Burt and Eyad Tachwali. Watch the exclusive interview on the Integrator Media YouTube page.

OSPIN REVOLUTIONIZING BIOPROCESSES THROUGH AUTOMATION SOLUTIONS

How do you see OSPIN revolutionizing the field of bioprocesses, and what specific benefits can researchers and organizations expect to gain from it?

The OSPIN platform democratizes bioprocess automation and digitization by offering solutions seamlessly integrable into any organization. Our automation solutions, comprising cloud-based automation software and lab devices, seamlessly integrate existing IT infrastructures. They require no engineering expertise for operation, thanks to a user-friendly, no-code environment that enables the design, monitoring, and control of automated lab processes.

While other systems exist for automating and digitizing bioprocesses, they often pose integration and operational challenges within organizations. Notably, existing software creates a significant entry barrier for laboratory personnel. OSPIN platform's benefits for researchers and organizations include heightened experiment reproducibility, reduced experiment execution time, and expedited, more efficient data analysis.

The Integrator interviewed Nina Buffi, CEO of OSPIN to discuss their innovative projects and automation solutions, including the automation of cell therapy processes.

Could you elaborate on how OSPIN plans to create and maintain this ecosystem?

Currently, OSPIN provides software for the automated execution of laboratory processes, and in collaboration with our partners, we offer a wide array of laboratory devices and sensors. However, a comprehensive ecosystem requires additional components, such as electronic laboratory notebooks (ELN) and electronic laboratory management systems (LIMS). We have plans to incorporate these components soon through strategic partnerships. To facilitate this integration, we have already developed open APIs.

The pivotal aspect of this ecosystem is its commitment to remaining open to prevent vendor lock-in. Customers should always have the freedom to choose the devices they wish to use, and data and experiment recipes should be downloadable in standard formats, ensuring compatibility with other software.

Can you share some real-world examples of how this interconnection has streamlined bioprocesses and led to more efficient outcomes?

One of our standout examples is the system we designed for IBZ-Salzchemie, a German company specializing in salt and salt solution processing. The task was to automate a process involving impurity removal, comprising three key stages requiring pH adjustments to precipitate a specific substance. The end result was purified brine, serving as the final product.

Our solution involved integrating peristaltic pumps, pH sensors, and stirred tanks, all working seamlessly together to automate the customer's process. Some of the pumps collaborate with pH sensors to dynamically regulate the tank's pH. When the pH falls below the user-defined target, the pump injects an alkaline solution into the tank for adjustment.

This automated approach enables continuous and overnight operation, significantly boosting production efficiency. Motel details about this project can be found in our case example.

Can you highlight a particularly challenging project where your expertise made a significant difference in achieving automation goals?

One of our most demanding projects involved creating a machine for automating a cell therapy process. The customer's process was incredibly unique and innovative, making it impossible to utilize any offthe-shelf automation devices. Consequently, we had to embark on a ground-up design and construction process for a new device, tailored to the customer's specific needs.

These types of projects hold immense gratification for us. Through our efforts, we empower the development of groundbreaking therapies and biological products. Often, without automation, the production and development of these innovations would be prohibitively expensive, potentially preventing them from ever reaching the market.

With the increasing importance of data in bioprocesses, what measures does OSPIN take to ensure data privacy, security, and compliance with regulatory standards?

The most relevant standard for our software is 21 CFR Part 11, the FDA's regulation for electronic documentation and electronic signatures. It defines the criteria under which electronic records and electronic signatures are considered trustworthy, reliable, and equivalent to paper records.

While we have already implemented several features necessary for compliance with this standard, such as the ability to download experiment steps and parameters as PDF reports, there are still some elements that need to be addressed. We have a welldefined roadmap in place detailing how we plan to achieve full compliance, with the target completion date set for 2024.

What are your expectations from GITEX 2023, and how do you see OSPIN's presence contributing to the overall discourse on technology and innovation in 2023?

I anticipate receiving insights into my OSPIN vision from various industries and innovators. Frequently, I've found that examining how other industries shape their future, their innovative business models, and ideas has sharpened my own vision. In terms of my contribution and OSPIN's, OSPIN has amassed significant experience in pioneering advancements within a field that lags in terms of automation and digitization. In this realm, concerns about cuttingedge technologies persist.

PNY RULES IT COMPONENT INDUSTRY WITH EXPERTISE IN NVIDIA GPU SOLUTIONS & STORAGE COMPONENTS

Can you share some insights into PNY's latest product launches and innovations, which will be showcased at GITEX 2023?

PNY is a global technology leader that originated in 1985 in the US and dedicated to consumer and business-grade electronics through our production capabilities and partnership with technology leaders. In 2023, we continue to focus on components ecosystem with emphasis of extended range of NVIDIA GPU & Storge range. GPUs are the workhorses behind faster computations and enhanced visualizations, accelerating machine learning and data analytics to powering scientific simulations and video editing, to cater to new applications and growing verticals PNY is expanding with product range of new designs and higher specifications to ensure low noise, low temperature, higher performance products.

The Integrator had an exclusive interview with Talus Arukalil, Regional Head at PNY Technologies MEA.

How is PNY positioning itself to meet the evolving demands of consumers and businesses?

GPUs are the engine behind the training and deployment of these intricate models, handling the intensive computations required. As generative models evolve, GPUs continue to be crucial, enabling real-time inference, sparking innovation, and democratizing generative AI through cloud services and dedicated hardware. This synergy drives progress in AI and machine learning. With a longstanding partnership with NVIDIA and a commitment to specialized components, PNY is poised to expand alongside the growing adoption of AI in both commercial and consumer vertical.

Could you discuss any recent developments or partnerships with industry leaders and how they will influence your product portfolio and market presence in the near future?

AI adoption in the Middle East has been steadily gaining momentum, with governments across the region launching comprehensive AI strategies and initiatives to foster innovation and technological advancement. This has led to increased integration of AI in sectors such as healthcare, finance, education, and smart city development. Moreover, a growing number of AI startups and research hubs in countries like the UAE and Saudi Arabia are contributing to the region's AI ecosystem. With long term association to GPU technology, we could engage with most projects from the early stage.

Could you provide an overview of PNY's efforts in sustainability and environmentally responsible manufacturing practices?

PNY product designs are marked by a steadfast commitment to minimizing environmental impact and boosting energy efficiency. Notably, PNY vigorously advocates for bulk packaging for integrators, effectively curbing waste generation. We are conscious for eco-friendly paper packaging over plastics aligns for environmental preservation. PNY's commitment extends to recycling and responsible e-waste disposal, aligning with stringent environmental regulations. In a commendable move, PNY has actively taken strides to reduce carbon

footprint, demonstrating dedication to a greener and more sustainable future.

What are PNY's strategies for staying ahead of the competition and remaining an active player in the IT storage sector?

PNY started the IT journey from storage, and it will remain close to our DNA. The IT storage sector by pushing the boundaries more and more storage needs. This will involve catering to the growing need for higher-capacity and faster storage solutions while prioritizing data security and environmental sustainability. PNY is highly focused on emerging trends like NVMe and PCIe interfaces, integrating cloud services for seamless data access, and exploring specialized storage solutions for various industries. As the digital landscape evolves, PNY remains committed to delivering innovative and efficient storage products that empower individuals and enterprise needs.

How do you foresee the future of technology evolving in your Business Domain?

The future of technology in the IT business domain is poised for exciting transformations. Artificial intelligence and machine learning will continue to drive automation and data-driven decision-making, enhancing efficiency. Cloud computing will expand with a focus on hybrid and multicloud solutions, while cybersecurity measures will grow in sophistication to counter evolving threats. Emerging technologies like 5G, blockchain, and quantum computing will open up new possibilities, and green IT practices will gain prominence.

A CONVERSATION WITH WSO2 ON API-FIRST SOLUTIONS, GITEX AND GLOBAL COLLABORATION

The Integrator recently interviewed Uday Shankar Kizhepat, Vice President and General Manager of the Middle East and Africa Region at WSO2. The interview focused on WSO2's upcoming plans for GITEX and the latest software solutions the company has introduced to the Middle Eastern market.

Can you provide an overview of WSO2 and its mission in the field of digital transformation?

WSO2 is an open-source technology provider, and we deliver software and cloud solutions that provide foundational technologies for application development and identity and access management. Our open-source, API-first approach to software that runs on-premises and in the cloud helps developers and architects to be more productive and rapidly compose digital products to meet demand while remaining free from vendor lock-in.

Organisations across the world are using our software and our operations are spread over 90 countries. Our clientele list includes 37 national governments, over 100 banks and 120 institutions

across the globe.

As a digital transformation enabler, in the Middle East, our vision is to support the region’s digital transformation drive in achieving the goal of leadership to make it a knowledgebased economy.

What are your plans for GITEX 2023?

Under the theme of ‘Providing Core Technologies to Create Awesome Digital Experiences’, we are preparing to captivate visitors by showcasing how thousands of organizations, including hundreds of the world’s largest corporations, top universities, and governments, harness the power of the company's cloud-native Software as a Service (SaaS) offerings and open-source software to drive their digital transformation journeys.

We will present our comprehensive product stack. This lineup includes core technologies encompassing enterprise integration, API management, and Identity and Access Management (IAM) solutions, designed to empower organizations in building robust digital platforms. We will also showcase our Choreo Internal Developer Platform, a Digital Platform as a Service (PaaS), aimed at accelerating the creation of digital experiences. This diverse portfolio caters to a wide range of industries, simplifying the application development process and removing the complexities that hinder innovation in various digital contexts, including B2C, B2B, and B2E use cases.

How does WSO2's suite of tools for application development and Customer Identity and Access Management (CIAM) contribute to helping organizations in their digital transformation efforts?

As you rightly pointed out, our product stack consists of enterprise integration, API management, and customer identity access management. These technologies cover a wide range of industries and addresses the "digital core" of any digital transformation journey.

When an organisation embarks on a digital transformation journey, an integration layer is usually required to interact with many different systems. This means they'll have to deal with issues like message transformation, calling multiple systems, protocol bridging, and so on. Furthermore, the demand for companies to expose their digital business services to customers, partners, and the community has increased the creation of APIs, making API management increasingly important. Also, the need for authenticating and federating users across multiple digital channels seamlessly creates the need for a customer identity and access management solution.

Meanwhile, enterprise customers want the ability to provide new digital experiences and accelerate innovation. WSO2 created two SaaS products to help with this: Asgardeo, an identity as a service (iDaaS), and Choreo, a digital platform as a service. Both these products abstract the complexities of cloud native infrastructure, allowing IT departments to concentrate on faster innovation.

In short, businesses can use WSO2 products to adopt more agile technology infrastructure strategies and create awesome digital experiences for their end users, partners, and employees.

through several key strategies:

1. Distributed Teams: WSO2 has distributed teams across different time zones and regions, enabling us to provide 24/7 support and collaborate effectively with customers regardless of their location.

2. Local Expertise: Our regional offices are staffed with experts who understand the unique challenges and needs of specific geographic areas. This local presence allows us to offer tailored solutions and support.

3. Digital Collaboration Tools: We leverage advanced digital collaboration tools and platforms, ensuring that our teams can communicate, collaborate, and support customers in real time, no matter where they are located.

4. Global Knowledge Sharing: WSO2 encourages a culture of knowledge sharing and collaboration across offices. This means that insights, best practices, and expertise are shared globally, benefiting all our customers.

5. Global Customer Success Team: Our dedicated customer success team works closely with customers to understand their specific requirements and provide tailored solutions and support.

With the increasing adoption of cloud-based solutions, can you discuss how WSO2's offerings are tailored to meet the needs of organizations operating in both on-premises and cloud environments?

At WSO2, we have embraced the cloud-native approach and designed our products and solutions to run seamlessly on popular cloud platforms such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform. This allows customers to easily deploy our software in their preferred cloud environment and manage the total cost of ownership by relying on our dedicated cloud team instead of costly inhouse expertise.

Can you explain the concept of an "API-first approach" that WSO2 follows in its software solutions?

An "API-first approach" at WSO2 means designing software solutions with a primary focus on creating robust, welldocumented APIs. These APIs serve as the foundation for seamless integration, enabling flexibility, scalability, and innovation in the digital era. This approach empowers organizations to efficiently connect and share data across systems, applications, and partners while fostering agility and rapid development.

WSO2 has a global presence with offices in various countries. How does the company ensure seamless collaboration and support for its diverse customer base around the world?

At WSO2, we take pride in our global presence, and we’re committed to ensuring seamless collaboration and support for our diverse customer base worldwide. We achieve this

In terms of licensing/delivery, our flexible models cater to both on-premises and cloud-based deployments. A subscription to WSO2 offers users a full range of software product benefits, which includes expert support, continuous product updates, vulnerability monitoring, and access to licensed distribution for commercial use.

What are some upcoming developments or projects that WSO2 is currently working on, which customers and the tech community can look forward to?

In the coming 1-2 years, our innovation efforts will centre around enhancing our software products and SaaS platforms. We aim to simplify the creation of digital experiences for customers while boosting the productivity of the software manufacturing process. Our approach is rooted in first principles, leveraging cutting-edge technologies such as cloud-native, AI, Web 3.0, and the metaverse to empower organisations in their digital transformations.

WSO2 CREATED TWO SAAS PRODUCTS: ASGARDEO, AN IDENTITY AS A SERVICE (IDAAS), AND CHOREO, A DIGITAL PLATFORM AS A SERVICE.

OPSWAT

MODERNIZING CRITICAL INFRASTRUCTURE PROTECTION AND EMPOWERING OT SECURITY IN THE MIDDLE EAST

The Integrator conducted an interview with Mr. Sertan Selcuk, VP of Sales for MEA and Pakistan at OPSWAT. They discussed OPSWAT's approach to GITEX under the theme of Modernizing Critical Infrastructure Protection and strategies for addressing cybersecurity challenges posed by various threat actors in the industry.

What plans does OPSWAT have for GITEX, 2023?

Exhibiting under the theme, “Modernizing Critical Infrastructure Protection (CIP)”, OPSWAT will highlight the challenges in defending Middle East countries’ ever-evolving critical infrastructures and showcase the company’s proactive measures that can bring new confidence to the region’s OT security teams.

OPSWAT’s GITEX theme is designed to emphasize that merely maintaining the status quo in cybersecurity is not enough. As an industry we must take bold steps to address both current and future cyberthreats that could potentially compromise our infrastructure.

Alongside its product showcase, OPSWAT will use its presence at GITEX to spread awareness of its recent partnership with value-added distributor (VAD) StarLink. It is a partnership aimed at offering regional customers a well-rounded approach to cybersecurity. As skills shortages and cyber challenges intensify, StarLink will be there to bring Middle East and Africa security professionals OPSWAT’s end-toend cybersecurity platform.

And finally, in keeping with OPSWAT’s overall theme for GITEX, to help organizations plug the skills gap, the company will offer complimentary OPSWAT Academy training vouchers. By arming professionals with the knowledge and skills to proactively secure critical systems, OPSWAT is taking the first concrete steps towards fulfilling its GITEX theme’s call to action. These certificates not only represent education but also OPSWAT’s unwavering commitment to proactive cyber defense and preparedness.

Your tagline is "Trust no file. Trust no device." Could you elaborate on the philosophy behind this statement and how it guides your product development?

At OPSWAT, we believe that every file and every device pose a threat – which is why we believe in a zero-trust approach. Our products focus on threat prevention and process creation for secure data transfer and safe device access, ensuring cyber threats are mitigated and systems aren’t compromised.

Can you describe the specific products or solutions OPSWAT offers for threat prevention and secure data transfer?

Our solution for scanning/sanitization of removable media devices is the one gaining most traction in the region. The reason is obvious — there is a market challenge of having to transfer files from removable media, such as flash memory USB devices, SD cards, hard disks and so on, onto the internal or secured/ air-gapped network. In the region, there are strict regulations on allowing removable media devices in critical environments. These regulations are aimed at covering big security gaps, while employees often see them as obstacles having a diminishing outcome on productivity.

Often, organizations rely on a manual operation to inspect USB devices and can easily be overloaded by the amounts of files that need to be transferred. The emergence of highly sophisticated malware is on the rise, and there are criminal entities specialized in developing such artifacts. Relying on a human to decide whether a file is malicious or is ineffective today.

OPSWAT’s MetaDefender Kiosk product that we provide serves as a point of entry for all removable media and relies on our state-of-the-art MetaDefender Platform to ensure each file passes through a hefty scanning and sanitization process before it is automatically transferred inside the network.

What trends do you see in the cybersecurity landscape?

In the next 5-10 years, the Middle East and Africa's cybersecurity landscape will see notable trends. Rapid digital transformation across industries will elevate the importance of cybersecurity, protecting the expanding digital infrastructure, including critical OT systems. Artificial intelligence and machine learning integration will bolster OT security by enhancing threat detection. Stricter government regulations will safeguard data, privacy, and critical infrastructure, spurring demand for skilled cybersecurity professionals and investments in IT and OT cybersecurity education. Essential aspects include cloud security, IoT security, and collaborative defense. Advancing threat detection and response capabilities for both IT and OT domains will be vital as cyber threats evolve. Cyber insurance adoption may rise for financial protection against IT and OT risks. Securing third-party vendors within interconnected supply chains is key for system resilience. These trends may shift due to technology and geopolitics, necessitating constant awareness for effective cybersecurity readiness across IT and OT security.

SOLARWINDS ELEVATING IT MANAGEMENT AND SECURITY WITH CUTTING-EDGE OFFERINGS AT GITEX 2023

Can you provide an overview of SolarWinds Corporation and the core solutions it offers to businesses for network and IT infrastructure management?

SolarWinds is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organisations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments.

Our portfolio spans following key areas: SolarWinds Observability: Delivers unified and comprehensive visibility for cloud-native, on-premises, and hybrid custom and commercial applications to help ensure

The Integrator had an exclusive interview with Abdul Rehman Tariq, Regional Sales Director - Middle East at SolarWinds.

optimal service levels and user satisfaction with key business services.

IT Security Management Tools: Solutions designed for accelerated time-to-value and helping organisations maintain a more secure operating environment without a full-blown security operations centre (SOC).

What are you aiming for at GITEX 2023?

Through our participation at GITEX Global 2023, we aim to demonstrate to attendees how by using SolarWinds solutions, they can manage increasingly complex hybrid and multi-cloud environments to accelerate digital transformation, drive automation, modernise applications and undertake cloud migration initiatives.

This year, we will participate alongside our valued-added distribution partners in the region - CyberKnight and Spire Solutions. In addition, our Global Tech Evangelist, Sascha Giese will lead a Tech Talk on “Understanding alert fatigue.”

How does the SolarWinds Platform help organisations monitor and manage their IT environments across different cloud and on-premises infrastructures?

Our SolarWinds Hybrid Cloud Observability is a comprehensive, integrated, and full-stack observability solution designed to integrate data from across the IT ecosystem, including networks, servers, applications, databases, and more. This solution includes built-in intelligence designed to help customers optimize performance, ensure availability, and reduce remediation time across onpremises and multi-cloud environments. Critically, this solution focuses on key issues without a deluge of telemetry data, so IT teams can make better decisions and do more.

How does SolarWinds ensure the security of its software solutions, especially in light of recent cybersecurity incidents?

Following the SUNBURST cyberattack in

January 2021, we introduced 'Secure by Design', our gold-plated cybersecurity standard. Focused on people, infrastructure, and software development, it is designed to enhance the strength of our security framework and to set a new standard for secure software development. Informed by years of experience from industry-leading cybersecurity experts, Secure by Design was developed with the intention of making SolarWinds a trusted leader in enterprise software security.

We also changed our software build model - pioneering the Next-Generation Build System. This transformational model for software development includes software development practices and technology designed to strengthen the integrity of the build environment through a unique “parallel build” process where software is developed in multiple secure, duplicate, and ephemeral environments. Moreover, in demonstration of our commitment to enhancing overall industry collaboration and transparent communication to protect our shared cyberinfrastructure more effectively from evolving cyber threats, we have released components of our NextGeneration Build System as open source.

What is SolarWinds' vision for the future?

The ongoing evolution of our portfolio is exemplified our unveiling of our new unified SolarWinds Platform, which provides a simpler and superior user experience while laying the groundwork for autonomous operations. Along with this, SolarWinds has effectively transitioned to a subscription-first model to serve a broad customer base across IT Ops, DevOps, SecOps, and CloudOps teams. With these moves, we are laying the foundation for autonomous operations through both monitoring and observability solutions built to empower customers to move forward on their cloud and digital transformation journeys.

D-LINK INTRODUCES EAGLE PRO AI SERIES FOR ENHANCED HOME WI-FI EXPERIENCE

D-Link’s most recent technologies supports lifestyle by delivering intelligent, strong network connections for bandwidth-intensive applications in densely populated households. D-Link also highlighted the three product development methods for producing breakthroughs that allow the current digital revolution. D-Link improves the performance of home networks by producing solutions that use AI technology to identify network issues and adjust accordingly. D-Link Green is environmentally friendly approach to packaging goals, ensuring that the corporate responsibility goals are satisfied. D-Link is also dedicated to creating a vertically integrated ecosystem of network communication equipment that meets the Made In Taiwan (MIT) quality assurance standard.

The EAGLE PRO AI Series brings AI-enhanced capabilities to optimize your Wi-Fi, and the AI Assistant to intelligently monitor network usage to give simple, actionable

recommendations to keep your network at peak performance for everyone in the family.

EAGLE PRO AI Series – It features a comprehensive range of routers to fulfil everyone’s needs for home Wi-Fi and 4G Wi-Fi. Equipped with Wi-Fi 6 Technology, the R15 AX1500 Wi-Fi 6 Smart Router, M15 AX1500 Mesh Router, and E15 AX1500 Mesh Range Extender deliver up to four times more capacity and 40% throughput increase than Wi-Fi 5. The R03, R04, and R12 Wi-Fi AI Routers are entry-level devices for emerging markets that provide the latest WPA3 security encryption for more secure connectivity. The EAGLE PRO AI series also includes 4G AI Routers G415 and G416, as well as entry-level models G403 and G412, all with two built-in external LTE antennas. Additionally, the G416 utilizes Carrier Aggregation Technology to boost data speeds up to 300 Mbps. Carrier Aggregation provides the foundation for deploying 4G and 5G networks, with the capability to combine several frequency bands for higher peak rates and increased cell coverage.

The series routers are equipped with built-in EAGLE PRO AI capabilities, which monitors traffic and improves the home network. The AI Wi-Fi Optimizer searches and monitors the network in real time to ensure that users are connected to the optimum Wi-Fi channel. D-AI Link’s Mesh Optimizer is an AI-enhanced Beamforming Technology that provides more strong, dependable Wi-Fi across the home. The AI Traffic Optimizer prioritises and assigns bandwidth to different apps automatically, while also informing users about which devices are creating congestion. The AI Assistant collects actionable data to keep users informed about network quality, and AI Parental Control gives parents greater control and freedom over their children’s online activity. The EAGLE PRO AI App has an integrated Speed Test to evaluate Internet speed, a Health Mode to manage sleep patterns, and voice control compatibility for Amazon Alexa and Google Assistant.

The EAGLE PRO AI series is a first-of-its-kind Wi-Fi solution that enables customers to embrace the new stay-at-home lifestyle and rethink home Wi-Fi. D-Link’s EAGLE PRO AI series delivers quicker, more secure, and more dependable connectivity for endless possibilities, whether for video conferences, HD streaming, or high-quality gaming.

Get the EAGLE PRO AI Series in your home and experience the power and convenience of AI powered Wi-Fi.

D-LINK’S EAGLE PRO AI SERIES DELIVERS QUICKER, MORE SECURE, AND MORE DEPENDABLE CONNECTIVITY

DELINEA TO READY MIDDLE EAST ORGANISATIONS TO MEET CYBERSECURITY CHALLENGES THROUGH GITEX

Delinea announced its participation at GITEX Global 2023 under the theme ‘Empowering Businesses for Secure Digital Future’. Aligning with its mission of enabling organisations to meet an increasingly complex cybersecurity landscape and stringent requirements from cyber insurance providers, the company will use its GITEX participation to showcase its complete product portfolio and recent innovations, including enhancements to Secret Server, its award-winning vault solution. and to DevOps Secrets Vault.

“Companies in the Middle East are faced with a double-edge sword,” said Mohammad Ismail, VP Middle East, Africa & Türkiye at Delinea. “They need to protect their digital assets from increasingly sophisticated attacks and demonstrate the maturity and effectiveness of their cybersecurity strategy and infrastructure to insurance providers. At GITEX we will show attendees how the right PAM solutions can help increase their defences against bad actors and negotiate better insurance premiums and coverage.”

Among others, Delinea will present the recently announced enhancements to Secret Server which introduced a new layer of security for highly sensitive accounts with MFA on credentials. Separate from the one at login, this second MFA is extremely flexible in its enforcement and organisations can continue to use their existing authenticator solutions such as the Delinea Mobile App, Yubikey, and other devices using FIDO2 protocols.

As it employs a 100% channelcentric strategy in the Middle East, Delinea regards GITEX Global as the optimal platform for emphasising its unwavering dedication to the regional channel ecosystem. “Our partners assume a pivotal role as trusted consultants to our customers, adding immense value with precise solutions to the challenges these businesses face in keeping with our commitment to our channel.

SONY UNVEILS THREE WIRELESS MICROPHONES

Expanding its microphone portfolio, Sony Middle East and Africa introduces the ECM-W3 and ECM-W3S wireless microphones, along with the wireless streaming microphone ECM-S1. These cutting-edge microphones combine high quality sound capture with a lightweight design. With the ECM-W3, ECM-W3S, and ECM-S1 models, Sony empowers video content creators with the ability to achieve superior audio recording across various shooting scenarios.

The ECM-W3 has a two-channel receiver and two microphones and the ECM-W3S has a one-channel receiver and one microphone. Both the ECM-W3 and ECM-W3S are perfect for video content creators who work in a wide range of shooting scenarios such as Vlogs and interviews, where it allows you to easily record high-quality voices even when you are shooting away from the camera.

The ECM-W3 wireless microphone is an ideal solution for interviews and one-on-one conversations and the ECMW3S microphone excels in capturing clear and articulate user voices for vloggers and video contents creators with a focus on delivering a natural organic sound. These microphones ensure exceptional sound pickup while effectively reducing noise. In addition to Multi-Interface (MI) Shoe compatibility with Sony cameras, compatibility is further enhanced through a USB TypeC® terminal and 3.5mm audio output which enables connections with a range of devices equipped with USB terminal and 3.5mm audio input such as cameras, smartphone, and PC etc. The microphone also comes equipped with a convenient charging case, allowing for hassle-free portability.

ASSA ABLOY LAUNCHES NEW INNOVATIVE WIRELESS DOOR LOCKS

ASSA ABLOY is proud to introduce Aperio, a ground-breaking wireless technology designed to revolutionise cost savings and efficiency in electronic access control. This innovative wireless door system not only delivers cost-efficiency but also aligns seamlessly with sustainability objectives, among other cutting-edge features.

Commenting on this milestone launch, the Vice President at ASSA ABLOY, Mr. Nassim Abu Yousef stated, "Aperio's innovative technology not only saves businesses substantial costs at every stage but also contributes to a greener, more sustainable future. We are committed to delivering top-tier solutions that enhance security, reduce expenses, and promote environmental responsibility."

INSTALLATION: UNLOCKING COST-EFFICIENCY

The installation phase, often the most substantial expense, presents a compelling argument for adopting wireless access control. Recent cost-

saving analyses conducted by ASSA ABLOY experts revealed astonishing potential savings in a 100-door installation scenario. Selecting battery-powered locks, a wireless alternative, can yield over 80% in labor cost savings, thanks to the swift and efficient installation by specialized access control installers.

ENERGISING BUSINESS SUSTAINABILITY

ASSA ABLOY's Aperio wireless locks "awaken" solely when presented with a credential requiring access. This translates into substantial annual energy savings of more than 70%*, equating to thousands of euros preserved over the typical lifetime of an access control system.

Aperio wireless locks not only contribute to energy savings but also reduce related costs, such as maintenance.

SOFTWARE AG SPOTLIGHTS

‘EFFORTLESS CONNECTIVITY’ AT GITEX GLOBAL 2023

Software AG returns to GITEX Global, demonstrating expertise in creating incredibly connected enterprises through an enterprisegrade integration platform enabling seamless connections across devices and platforms. As a trusted partner to the world’s leading brands for over 50 years, Software AG is primed to redefine integration in the enterprise technology stack with a major announcement at GITEX Global this year. The innovation promises to empower enterprises with effortless connectivity, providing a leap forward in achieving seamless integration.

The booth will also feature another captivating attraction: the prototypes presented by three finalist teams of the Future Disruptors Program, which is in its fourth edition. These innovations, leveraging popular and emerging technologies, are designed to spark fresh ideas and concepts

that contribute to sustainable and intelligent urban living.

Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG said: “With the increasing global demand for seamless data and application integration, the imperative for fully integrated enterprises is accelerating at an unparalleled speed. Organizations strive for smarter business decisions, elevated customer experiences and satisfaction. However, navigating the complexity of systems, clouds, and geographies can pose challenges in capitalizing on trapped value. At Software AG, we step in to simplify this intricate IT landscape, enabling customers to unlock unprecedented value from their data in today’s hybrid, multi-cloud enterprise environment.”

GITEX provides a platform to highlight Software AG’s expertise and transformative innovations, poised to reshape business practices for lasting positive outcomes.

PFU LIMITED LAUNCHES DYNAMIC, NEW RICOH SMART MEETING DEVICES CATEGORY

PFU (EMEA) Limited announced the launch of a new Smart Meeting Device category. Launched in EMEA exclusively through PFU and designed with the hybrid working world of today in mind, the new suite of products, will comprise audio visual devices that will improve collaboration quality and enhance meeting productivity for anyone from individuals to large organisations.

The launch comes at a pivotal time for the workplace where hybrid meetings have become part of day-to-day business – Gartner predicts that by the end of 2023, 39% of global knowledge workers will work hybrid. The launch of the Ricoh Smart Meeting Device category will offer products that not only align with today’s now-familiar collaboration software, but also make meetings more immersive, engaging and collaborative. The first products to launch in this specialist category are the Ricoh Portable Monitors with more new products to arrive later in the year.

“Hybrid working has changed how we meet for good. Businesses need flexible, scalable options for running engaging and productive meetings. They require smarter technology – and our new Ricoh Smart Meeting Device category will bring significant benefits to businesses all over

the world, and all from the same trusted brand. With our new product suite presentations can be more visually impactful, and meetings more immersive, bringing an in-person energy to hybrid environments,” comments Hiroaki Kashiwagi, President, and CEO of PFU (EMEA) Limited.

The Ricoh Portable Monitors are the first products to launch within the Ricoh Smart Device category. Available now via Amazon and www.PFUEMEA.com, and through specialist local channel partners such as Saudisoft and EMPA. The ultralightweight portable monitor is currently the lightest on the market, featuring OLED quality, 15.6” touch screen display in both wired and fully wireless options. An optional stylus pen that enables the user to directly write, draw and annotate content for fast, efficient communication is also available.

DIGIT9 LAUNCHED IN THE UAE BY LULU MONEY SINGAPORE IN PARTNERSHIP WITH ENDAVA

enables it to be conveniently white-labelled and embedded into innovative new financial applications and organisational workflows.

Commenting on the company’s ambition to launch the product in the MENA market first, Mr. Joseph Cleetus, AVP of Business Transformation at LuLu Financial Holdings, said, “Through Digit9, we aim to democratise remittances, enabling FIs across the spectrum to build powerful cross border payments applications without the prohibitive costs and complexities associated with establishing a robust underlying infrastructure.”

“We are delighted to partner with Endava whose pioneering work in this space convinced us early on, of their ability to enable our digital acceleration and ensure global best practices were infused into every aspect of our product,” Mr. Cleetus added.

Building on its reputation as one of the most trusted companies for cross-border payments, LuLu Money Singapore, a wholly owned subsidiary of Abu Dhabi based LuLu Financial Holding, is now set to pioneer the digital payments ecosystem across the UAE, and globally, with the rollout of its purpose-built crossborder payments product, Digit9.

Developed in collaboration with Endava, a global provider of digital transformation, agile development and intelligent automation services, Digit9 has been developed as a Remittance-as-a-Service (RaaS) product. Being a tech-enabled platform, it will help promote financial flexibility, reliability, and transparency, thus empowering banks, FinTechs, and Financial Institutions (FIs) to seamlessly execute multicurrency remittances in real time, across a global network of over 2000 partners.

Initially, Digit9 is being launched in the UAE with LuLu Exchange, the licensed partner in the country. The product has been built on Open Banking standards to enable a much broader range of financial institutions to meet the market demand for a truly mature cross-border payments platform. Companies can leverage Digit9’s core functionality which

Digit9 has the ability to handle over 300 transactions per second across a network of over 2,000 global partners. Endava has designed the solution architecture to offer three key functionalities — act as a white-label solution for payment distribution networks to partners; enable organisations the ability to Build Your Own Network (BYON) and configure their own correspondent banks. All this, while being able to serve as a Managed Treasury Service that provides the best real-time foreign exchange (FX) rates to customers using the platform’s in-built analytics engine, experienced FX dealers, and automated market-making and liquidity pool managers.

Critical to the successful development of the market leading FinTech platform has been The Endava Adaptive Model (TEAM), a proven framework which streamlines and accelerates software development. “Far from resting on its laurels, Digit9 and LuLu Exchange have risen to the challenge of creating a powerful digital payments platform which will revolutionise the critical cross-border payments segment in the UAE and broader MENA region. We are proud to offer our global expertise in enabling the exchange to make this vision a reality. It will be exciting to see how financial institutions and other organisations will leverage Digit9 to create new and impactful applications that serve the remittance needs of the region’s significant expat population,” said David Boast, General Manager, UAE at Endava.

CRYPTOCURRENCY: UNDERSTANDING OPPORTUNITIES AND CHALLENGES IN THE WAY FORWARD

By: Seraj Khan, Director, Orient Finance

Today, cryptocurrencies are reshaping traditional notions of money, transactions, and investment by evolving into a disruptive force in the constantly changing worlds of finance and technology. The remarkable growth of the global cryptocurrency market, which soared to USD 4.67 billion in 2022, has piqued the interest of investors, entrepreneurs, and regulators alike. As we look forward, it is therefore critical to understand the challenges that lie ahead, especially in a world where technological advancements, regulatory concerns, and shifting user behaviour will all coexist.

The market for cryptocurrencies has grown in a manner that can best be described as extraordinary. The quick transition from irrelevance to a multi-billiondollar industry in a relatively short time highlights the rising demand for digital alternatives to conventional financial instruments. As a result, experts predict a consistent growth between 2023 and 2030, with a projected Compound Annual Growth Rate (CAGR) of 12.5 per cent. This prediction takes into account the growing

adoption of cryptocurrencies among regular users, as well as their growing integration into the global financial system.

One of the primary drivers of this expansion is the critical role that cryptocurrencies play in cross-border remittances. Conventional remittance processes often involve high fees and exorbitant exchange charges, greatly reducing the value of the funds being transferred. Cryptocurrencies, on the other hand, provide a ground-breaking solution that goes beyond geographical limitations and cuts down on these unnecessary costs. Additionally, the blockchain technology that powers cryptocurrencies allows for safe and transparent crossborder transactions, making them particularly appealing for international remittances. The adoption of cryptocurrencies is thus expected to rise as more people and businesses become aware of the convenience and cost-effectiveness they offer, further accelerating the market's growth.

While this looks promising, the future of cryptocurrencies is not without challenges. Regulatory uncertainty and concerns about misuse have sparked debate about the need for comprehensive legal frameworks. Governments around the world are working hard to strike a balance between encouraging innovation and protecting users from fraudulent activities. As the market matures, the trajectory of cryptocurrency adoption and growth will be largely influenced by these regulatory measures. These critical changes can further have a significant impact on the cryptocurrency landscape, affecting services like initial coin offerings (ICOs), security token offerings (STOs), and cryptocurrency exchanges.

In regard to advantages, one of the most fascinating trends affecting the cryptocurrency market is the symbiotic relationship between cryptocurrencies and Artificial Intelligence (AI). AI’s capacity to process enormous datasets and carry out complex tasks makes it a potentially gamechanging technology for the use and management of cryptocurrencies. Companies have been working relentlessly to create AI-based cryptocurrency platforms, taking advantage of the technology's potential for improved security, real-time market analysis, and smarter trading capabilities. This is because AI-driven predictive models can effortlessly offer invaluable insights into market trends, empowering investors to make smart decisions. Besides that, AI-driven security measures can strengthen digital wallets against cyber threats, improving the overall security and reliability of cryptocurrency usage.

In order to ensure that cryptocurrencies continue to develop and have a positive impact on the global financial ecosystem, it is critical to address these issues, embrace technological advancements, and collectively develop regulatory frameworks. While the cryptocurrency market navigates these complexities, its future looks promising and transformative, influencing how we perceive and engage with finance in the digital age.

AS BANKS HESITATE, HIGH-RISK INVESTMENT FIRMS PIVOT TO CRYPTOCURRENCIES

In a world buzzing with innovative financial solutions, it's surprising, and a tad bit ironic, how high-risk investment firms are getting the cold shoulder from banks. This global challenge is widespread: from the financial districts of London to the streets of Nicosia.

A few years ago, high-risk firms had their share of options when it came to banking. Although top-tier banks have always been a no-go, medium-sized banks have traditionally been accommodating. However, this has now changed.

Medium-sized banks have tightened their belts, setting up stricter restrictions for collaboration. It begs the question - why this sudden aversion? The answer lies in the perceived risk. The banking industry operates on trust, and any association with high-risk entities is viewed through the lens of potential fallout. By limiting their involvement, banks hope to maintain their reputations and ensure stability. It's a classic risk management strategy: prevention is better than a cure.

It also doesn’t help that a mere 2-3% of brokerage clients achieve profitability, hence the ‘high’ in the ‘high-risk’ label.

A NEW REFUGE

However, the protective stance of banks has inadvertently led to a surge in the parallel financial system of cryptocurrencies. These decentralized, unregulated platforms offer an alternative to traditional banking.

However, this migration towards cryptocurrencies isn’t just a rebellion against the banking system’s structures. For many of these firms, it’s about survival.

Digital currencies, being decentralized, offer hope to firms struggling with banking restrictions. The appeal is evidentbypass the traditional, navigate the digital.

A FEW BAD APPLES

Scandals involving a few brokerage firms have cast doubt on the whole sector. It's a classic case of a few bad apples spoiling the bunch. With this increased scrutiny, even the firms that maintain transparent operations face stricter treatment.

So what is the way forward? Here are some of my thoughts:

UPPING THE GAME WITH VETTING AND COMPLIANCE

High-risk firms need to take the initiative. With better

By: Joao Monteiro, Founder of Geomatrix Holdings, 4xC, and CarteiraX

compliance and vetting, these firms can improve their reputation and work better with banks. It’s like a restaurant maintaining high hygiene standards; it builds trust and attracts more customers. These firms need to play by the banks’ rules, and they must aim to impress.

TURN TO TECH

With the financial world buzzing with tech innovations, why not harness them? Using modern financial technology can help these companies better align with laws and regulations, while meeting banks’ high bar of expectations. It's a win-win: building trust and streamlining operations with the latest tech.

SPECIALIZED FINANCIAL INSTITUTIONS

Here's a radical idea: banks built exclusively for high-risk firms. It's like a special lane on a highway for certain vehicles. These specialized institutions, equipped with advanced risk management systems and under rigorous regulatory scrutiny, could bridge the gap between conventional banks and firms that have high-risk business models.

OPEN CONVERSATIONS

Closing the gap between banks and high-risk firms isn't just about policies; it's about dialogue. Talking openly can clear misunderstandings and create connections.

In a world where traditional conventions and definitions are becoming blurred, banks and regulators should discuss and clarify the meaning of 'high-risk' and create clear guidelines for these firms.

An open dialogue between the two parties can help banks understand the potential of high-risk investment firms. At the same time, these companies can learn to better align with banks’ expectations.

THE WAY FORWARD

These are some of the ways high-risk investment firms could potentially unlock more support, while convincing banks to not be as dismissive of them.

High-risk doesn't mean no potential. By understanding their unique needs, leveraging technology, and fostering open dialogues, we can ensure these firms aren't left out in the financial cold. The future is collaborative, and it’s about time we accept that.

While challenges persist for high-risk investment firms, opportunities, especially in cryptocurrency, abound. As traditional paths narrow, new opportunities emerge. For both astute investors and visionary firms, this shifting landscape is an invitation to adapt, innovate, and prosper. The future may be uncertain, but it is filled with potential.

We are at a crucial juncture where collaboration, understanding, and innovation can change the game for highrisk investment firms. By coming together and equipping these firms with the right tools and opportunities, we can unlock a world of economic growth.

DIRECT DIVE INTO UAE TRAVEL TRENDS 2023: WHAT'S DRIVING TRAVELERS?

The year 2023 holds promise for UAE travelers, as they shed pandemic-induced reservations and embrace the call of adventure with gusto. Simon-Kucher's recent report unveils a snapshot of the UAE's travel landscape, offering crucial insights that paint a vivid picture of the traveler's mindset and industry dynamics.

SUMMER TRAVEL SURGE

Summer 2023 is poised to be an exciting season for UAE travelers, with a staggering 90% of respondents planning summer getaways. The constraints of finances hold back only 1 in 10 eager wanderers, highlighting a robust desire to explore the world.

BIGGER BUDGETS FOR BIGGER EXPERIENCES

Financial constraints notwithstanding, 72% of UAE travelers are ramping up their travel budgets by an average of 8%. This statistic underlines a profound shift in priorities, with experiences taking precedence over material possessions.

EARLY BOOKING AMIDST INFLATION FEARS

As inflation casts its shadow over global economies, UAE travelers are adopting a tactical approach. A resounding 54% of respondents are now booking their trips well in advance to secure enticing deals, proving that strategic planning can thwart the impact of rising prices.

THE AGE OF PERSONALIZATION

In an era marked by autonomy, 82% of UAE travelers are embracing the role of travel curators. They meticulously plan and book their getaways themselves, driven by a thirst for personalized experiences. Interestingly, traditional travel agents still hold their ground, with many travelers acknowledging the value they provide.

SUSTAINABILITY TAKES CENTER STAGE

UAE travelers are not just tourists; they are conscientious global citizens. An impressive 46% of respondents are willing to dig deeper into their pockets for sustainable travel options, nearly double the global average. This commitment to sustainability extends across various categories, including

food and beverages, accommodation, and flights.

STRATEGIES FOR INDUSTRY PLAYERS

As the UAE travel landscape evolves, industry players must adapt to meet the changing demands of travelers: Offer Payment Flexibility: Provide travelers with flexible payment options, such as installment plans and pay-later choices, to address financial concerns and enhance spending capacity.

Optimize Loyalty Programs: Understand customer needs and preferences to design or optimize loyalty programs that offer personalized value. Effective communication and continuous monitoring are essential for program success.

Leverage Early Promotions: Capitalize on the trend of early bookings by offering attractive early bird promotions, especially for summer holidays.

Enhance Omnichannel Experience: Utilize data-driven insights to provide travelers with personalized experiences and tailored offerings across various channels, ensuring a seamless and consistent experience.

Promote Sustainable Travel: Embed sustainability as a core component of your brand and offerings. Encourage eco-conscious practices among travelers and showcase sustainable destination options and travel packages.

In conclusion, the Simon-Kucher Travel Trends 2023 report offers a comprehensive look into the UAE travel landscape. It provides industry players with the tools and insights needed to navigate the evolving market successfully. As UAE travelers set their sights on new horizons, the travel and leisure sector stand ready to provide them with memorable, sustainable, and personalized experiences that align with their evolving preferences and priorities.

NASDAQ DUBAI WELCOMES DEBUT GREEN BOND LISTING BY FIVE HOLDINGS

Nasdaq Dubai welcomed the debut listing of USD 350 million Green Bond by FIVE Holdings, a prominent luxury hospitality and development company based in Dubai. This listing marks a significant moment for FIVE, making it their first appearance on the region's esteemed international financial exchange.

The issued Green Bond, featuring a coupon rate of 9.375%, amounts to USD 350 million, with maturity set for 2028. This listing underlines FIVE’s steadfast commitment to sustainable finance and its consistent leadership in Environmental, Social, and Governance (ESG) practices.

To commemorate this achievement, Kabir Mulchandani, Founder and Chairman of FIVE Holdings and Hamed Ali, CEO of Nasdaq Dubai and Dubai Financial Market (DFM) rang the market opening bell at Nasdaq Dubai. They were accompanied by other members of the FIVE group's senior leadership to mark the company’s first issuance on the region’s international financial exchange solidifying the group’s

remarkable achievements.

Kabir Mulchandani, Chairman and Founder, FIVE said: “We delivered an unprecedented year of success in 2022, driven by the acceleration of our growth strategies which achieved a robust EBITDA margin (42%) and secured world-class sustainability milestones (‘A’ rating for ESG by ISS). FIVE understands that value creation for stakeholders is essential to sustainable development, which drives our commitment to outstanding EBITDA figures and environmental responsiveness. This forms the bedrock of FIVE’s ‘Sustainable Indulgence’; a legacy of financial strength married with our strategic focus on environment, society and robust corporate governance.”

Hamed Ali, CEO of DFM and Nasdaq Dubai said: “We are pleased to welcome the listing of Five Holdings on Nasdaq Dubai. Their commitment to sustainable practices aligns seamlessly with our mission to foster responsible and impactful investment opportunities.