Technohandbook2014 2

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Tech Trends | Overview

Paradigm Shift In a seminal and now highly foresighted article published in 2003 by the Harvard Business Review, Nicholas Carr asserted that information technology serves a similar purpose in industry as any other major technology has, such as railroads, the assembly line, or combustible engines. At first these innovations are proprietary and offer a substantial advantage in the market for those who possess this technology. But over time the technology becomes more common and standardized, providers more plentiful, competition rises, and consequently, the value of that technology becomes insignificant from a competitive perspective. For example industry pioneers like HP and IBM once offered high-value technologies that are today barely differentiated from everybody else, the so-called Commoditization Trap. The response to commoditization among vendors is to create differentiating features in products. Doing so allows a company attract new business as added functionality helps retain customers or converts new ones. We’ve seen this increasingly often. Especially in mobility where the barrier to entry has become so low, emphasis is moving away from features to establishing connection with people. Apple started it of course, with iPhone design became its main selling point even as more feature-rich and technologically advanced devices came along. Interestingly, IT business analysts have suddenly become highly in demand, as companies seek new ways to stand out from everybody else. These are professionals who know how to apply SaaS, align it with business goals and ensure its adoption. With these required skills, the business analyst role has evolved from a junior-level note taker to a senior-level problem solver, according to Gartner. Companies are fast recognizing the only way to build a sustainable competitive advantage is by constantly innovating. They must stay ahead as everyone else plays catch up.

Founder & CEO: Vivek Sharma Managing Editor: R. Narayan Editor: David Ndichu Art Director: Faiz Ahmed Sales Director: Alishan Zaidi Sr. Sales Manager: R. Subramanyan Business Development Manager: Mallika Rego Sales Coordinator: Smitha Jithesh

Contents Mitigating risk the Quick Heal way P- 4 Prestigio’s Bold Moves P-12 XTOUCH’s Touch of Brilliance P-14 WD all new line-up P-18 Touchmate with the right product mix P-21 TDK tried and tested ways P-24 Synology Scaling new heights P-26 Perfect match of products for Deal time P-29 D-Link connected our future P-32

Powered by: VAR MEA Magazine P.O. Box: 121075, Montana Building 404 Zabeel Road Near GPO, Karama, Dubai-UAE Tel: 04-3705022 Fax: 04-3706639 Disclaimer: While the publishers have made every attempt possible to get accurate information on published content in this handbook they cannot be held liable for any errors herein.


What are the salient features of Quick Heal Data Loss Prevention (DLP) solution? With Quick Heal Endpoint Security 6.0’s Data Loss Prevention feature, you can prevent data leakage from within or outside the organization by regulating data transfer channels such as removable USB drives, external hard drives, network sharing, web applications, online services, system clipboard, print screen and more. Through content aware protection, one can prevent data loss by monitoring sensitive data within the enterprise network. You can get a bird’s eye view of actions against critical files and get notifications about data leakages through several data transfer channels. On the other hand, advanced device control allows you to prevent data loss by controlling how various devices connect to your network. You can configure policies for more than 25 different device types and even block access for unverified devices, thus ensuring maximum transparency. A prominent advantage of Quick Heal DLP is that the content aware protection also functions on Apple Macs along with Microsoft Windows platforms. In this manner, DLP by Quick Heal can be customized and implemented on a networkwide level to monitor incoming 4

October 2014

Sanjay Katkar, CTO, Quick Heal

Overview In Focus | Quick Heal

Mitigated risk Data Loss Prevention (DLP) with its menacing risk of massive financial loss is barely understood in many organizations. Quick Heal is ready to change that with leading DLP solutions in its 2015 endpoint security solution as company’s CTO Sanjay Katkar explains

and outgoing traffic, on an endpoint level to monitor files and data on individual devices, on a storage level to monitor changes to critical files and on a content specific level to detect actions against files that contain predetermined words or terms.

What kind of business enterprises really need DLP installed? Is it equally important for small businesses? In simple terms, every business enterprise needs an effective set of DLP policies in place,



In Focus | Quick Heal

can be procured, regardless of its but finding the size. Enterprises "A forward looking business enterprise right fit for your need to should not make the mistake of organization is understand how thinking that endpoint security and DLP critical. Software and by whom data are mutually exclusive of each other." that provides one breaches occur of the following, or before they set the any combination right DLP tools and of, DLP solutions should be taken policies in place. Not all incidents elimination of data exfiltration under consideration: of data loss are caused by through applications and thirdContent-Aware DLP – malicious attackers or corporate party software is while ensuring Company policies are enforced saboteurs; in fact, a large majority that company-wide application based on the classification of of incidents stem directly security policies are consistently data. If a predefined keyword or from the careless behavior of implemented. nomenclature is detected to be employees with regards to DLP also ensures that all going out, a flag is raised. confidential company data. installed software and inserted Network-Based DLP – Leaving an unencrypted devices are scanned for security Installed at the perimeter of smartphone lying around, holes or blind spots and also losing a USB drive with critical helps prevent targeted attacks by enterprise networks, it studies network traffic to detect information or clicking on a advanced malicious techniques. confidential data that flows fraudulent link are some of Regular endpoint security out. If predefined information the most common causes offers different, but equally disclosure policies are violated, of inadvertent data leakage. important features, such as the source of such leakage is Subsequently, the instigators of network firewall, IDS/IPS, web flagged. data loss include Employees/ security, antivirus and more. Endpoint-Based DLP – Insiders who accidentally lose Business enterprises need to Individual endpoints such as data; Employees/Insiders who allocate their resources towards desktops, laptops, smartphones, deliberately leak data, and; both these protocols if they tablets and others are monitored Attackers/Outsiders who target wish to achieve wholesome and regulated to prevent specific silos of data. protection and security against leakage. Activities like outgoing insider and outsider threats. emails, print commands, I already have security software While data leakage is a small part outgoing emails etc. are flagged. deployed on my network; so do of complete enterprise security, Storage-Based DLP – The I still need DLP? it is an integral aspect which storage location of confidential A forward looking business cannot be neglected. data and its protection is enterprise should not make guaranteed by this method. the mistake of thinking that When an organization is Inappropriate storage is often endpoint security and DLP looking at a DLP solution, what are mutually exclusive of each are the factors it should look at? caused by improper retention policies, so such solutions do other. DLP tools have a specific Just like with all software more than just protect critical purpose and offers benefits products, there are several data. in varying degrees including builds and versions of DLP that 6

October 2014


Illuminated Living-Room Keyboard K830 Effortless PC to TV navigation, even in the dark. • Bright, backlit keys

Choosing the right home theatre keyboard or HTPC keyboard can make a difference to your typing productivity and comfort. K830 allows you to see and type easily, even in the dark.

• All-in-one wireless keyboard and mouse

There’s a time and a place for a mouse, we know, but it’s not your knee or the arm of your couch. K830 streamlines navigation in the living room by combining a wireless keyboard and mouse into one device.

• 10 m (33 ft)* Wireless range

No cords, no software and no hassles.

• Rechargeable

Never change batteries.

• Optimized key layout

Satisfy your everyday needs of casual typing on a connected TV.

• Media shortcuts

Control your entertainment with a variety of one-touch function keys.

• Customizable software

K830 is a plug-and-play keyboard. If you prefer customized control, Logitech Options software lets you personalize your keyboard and touchpad settings.


Product Showcase | Quick Heal

Quick Heal Total Security Great antivirus technology brings you more than just a safe web browsing experience. New and improved features ensure that your data and privacy is safe while browsing unsafe sites or using unknown programs. Advanced DNAScantechnology from Quick Heal gives assured virus protection by running a scan for suspicious programs. Key features: • inbuilt PCTuner facility • Advanced DNAScan • Core Protection • Improved Scan Engine • Web Security • Browser Sandbox • Data Theft Protection • Parental Control

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Quick Heal Internet Security Quick Heal Internet Security eliminates the risk factors involved with online threats while you surf the internet. The internet security protection makes activities like browsing, social networking and online purchases more safe and secure. Enhanced web security brings the best antivirus engine, silent firewall and phishing protection. Improved Parental Control feature authorizes user-specific restrictions. Key features: • Advanced DNAScan • Improved Scan Engine • Real-time internet security protection • Cloud-based email security • Browser Sandbox • Parental Control • Import and Export Settings • Safe Mode Protection • USB Drive Protection

Quick Heal AntiVirus Pro The simple interface and best virus protection technology of Quick Heal AntiVirus Pro ensures complete security without interrupting or slowing down your system. Real time cloud security restricts access to malware infected websites while stopping infected emails from reaching your inbox. Quick Heal AntiVirus Pro also enables uninterrupted PC usage and viewing without prompts. Key features: • Advanced DNAScan • Improved Scan Engine • Import and Export Settings • USB Drive Protection • Email Security • Safe Mode Protection • Silent Mode • TrackMyLaptop


In Focus | IP-COM

IP-COM to showcase leading networking technology at GITEX

IP COM, a leading global supplier of SMB networking products will showcase its class leading networking products during GITEX 2014. IP-COM offers total Networking solution for Small & Medium Sized enterprises, hotels, hospitals, schools and etc. IP-COM products include Indoor AP, Outdoor AP, PoE Switches and Gateways etc. Since its establishment, IP-COM has been growing steadily year on year, first in China but now expanding fast throughout the world. The company maintains a large scale factory, three R&D offices and five overseas Sales offices, with a staff of 2500 worldwide. It has established partnerships in major

market including with top Dubaibased technology reseller Tenda. IP-COM hopes to capitalize on the reputation of GITEX as the largest exhibition in the MEA region and one of the top three consumer electronics trade show in the world. IP-COM will showcase threeof its leading WLAN Solutions, such as WLAN solutions for the hospitality sector, SMBs and enterprises. IPCOM will also sign contracts with potentialdistributors as well as award medals to its distinguished distributors. IP-COM will be exhibiting at the World Trade Centre Za’abeel Hall Booth No Z-42. October 2014

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Product Showcase | IP-COM

IP-COM Smart Management Broadband Router M300 IP COM Wireless N450 High Power Access PointW165AP The W165AP from IP COM is a 450Mbps indoor ceiling access point for hotels, resorts,office buildings, campuses or other environments that needs to provide wireless coverage or expand existing wireless network. Compliant with IEEE 802.11n/g/b, it delivers 450Mbps throughput at radio 2.4 GHz. Paired with the three high quality antennas to provide great coverage and boost wireless signal for laptops, tablets and smartphones. Compliant with PoE 802.3at, W165AP can be deployed in areas where power outlets are scarce or not available. Key Features: • Ceiling Design • 2.4G 450Mbps • Maximum output power 400mw • Compliant with PoE 802.3at • Centralized management by CW1000

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October 2014

The M300 is professional device for internet management and control, helps to manage network access and optimizes internet to enable users to enjoy great use of broadband. The device provides various features for administrator like authorized access, pages filter, app control, bandwidth control, external review, content audit and user authentication etc. IP-COM devotes to providing fine, multidimensional and multi-angle management report. IP-COM provides flow management platform based on applied type for flow control. Key Features: • Application protocol identification and Web filter • Network management technology • Monitor the transmission Data Packet Built-in 500G Hard Disk • Bandwidth control and Various Application Control • Support Advertisement Delivery Service

IP-COM PoE Switch IP-COM G1309P is 9-Port Gigabit Desktop Switch with 4 PoE Ports, providing 9 GE Base-T Ethernet ports. 1-4 ports supports IEEE802.3af PoE(15.4W) or 802.3at PoE(30W) simultaneous. This device can supply power and transfer datas for AP, IP Camera and IP Phone by five categories. Plus, the device complies with 802.3az(EEE) standard, and is designed with superior performance such as 9th uplink port for lightning protection, PoE dynamic power, lower power consumption and fan-less. Key Features: • 9-Port Gigabit Desktop Switch • Superior PoE Performance • Extend power supply distance • Surge Protection


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In Focus | ASBIS

Intel tablets ahead of almost everybody else and we are working very closely with these technology giants to provide the latest technology to the market. During this time we have been developing our own applications which are helping our users to get the most out our gadgets straight out of the

Dubai giving us a real feel of the market. We are one of the few leading companies that have stuck with the tablet in the Middle East and we continue to get the best out of the sales from the retailers, from the e-tailers, from the channel, serving our customers and staying very close to the end

Bold Moves Hesham Tantawi VP, MEA & Turkey, ASBIS

How has the Prestigio weathered the mobility market with so many other gadgets on the shelves? Prestigio is one of the pioneering brands in the tablets space from the very early days of the very device early stages and we are one of the few companies in the world who stuck and focused on the tablet business even before other “A” brands fall out. This has given us a lot of mileage as far as legacy in the market is concerned. Prestigio right now is number seven worldwide for tablets, number five in the EMEA region and the number one European brand. We continue to grow in the space, launching new products every quarter, technologically ahead of even other “A” brands. For instance, we are launching Windows/ 12

October 2014

Prestigio has been a flourishing fixture of the MEA mobility space for a long time. With a forward-looking line-up of tablets and smartphones in the offing, the good times are set to continue as Hesham Tantawi, VP, Middle East, Africa and Turkey at parent company ASBIS explains

box. This is one of the reasons we have been successful and a real differentiator for us. What is the value proposition for Prestigio? Our value proposition is clear- we are one of the few companies providing two years out of the box warranty because this is the standard in Europe and so we are bringing the same to the Middle East as well. We are also one of the few companies providing tablets with bundled software worth more 70 Euros for each user free of charge. Third, we employ top class quality controls backed by our international warranty. How does Prestigio manage to navigate the tech-savvy Middle East mobility scene? We have our offices here in

customers as well. What are some of the products that you will highlight at GITEX this year? One of the products that we are showcasing at GITEX this year is our Smart Health products which are attached to our tablets and mobile phones. We are also launching our Smart Home products which can be controlled by tablets or smartphone to provide more value to our customers who are using our devices. Further, we will be launching new models such as Grace, one of the slimmest phones anywhere in the world that comes laminated with Gorilla glass on both sides of a very sleek form factor. We are also launching our Windows phones and Windows tablets as well as new models of tablets.


PRESTIGIO MultiPad Visconte 3 Tablet It is the successor to the PrestigioMultiPadVisconte 1 and 2 hasa more powerful processor,a rear camera and a long-lasting battery to give the best quality of a tablet PC at an affordable price 999 AED. The new MultiPadVisconte 3 operates on the latest Intel Atom Quad Core Processor Z3735F Up to 1.83GHz for a better processing and graphic performance.Multitasking, working with connected devices and using various software and applications becomes a quick andeasy job with this more powerful chipset on the Visconte 3. Key features: • 10’’ 1280x800 pixels resolution IPS display • Wi-Fi, 3G, Bluetooth4.0 connectivity • Windows 8.1 with access to connected office devices • MS Office Home and Student 2013 free preinstalled • 32/64 GB memory extendable to 64 GB

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Product Showcase | ASBIS PRESTIGIO MultiPad Colour A new must have of the season fromPrestigio – the MultiPadColour, has beenreleased in 3 trendy tablets designed fordynamic and young people.Prestigio will offer the users with a choiceof a portable MultiPadColour 7.0 3G,comfortable and multipurpose MultiPadColour 8.0 3G or a luxury and spaciousMultiPadColour 10.1 3G – all featuringbright and crisp IPS displays, a Quad coreprocessor and various connectivity options. Key features: • Exclusive apps with up to 140 EURO in savings • Exclusive leather pouch bundled • Crisp IPS HD displays, • Quad core processors • Various connectivity options

PRESTIGIO MultiPhone 8500 duo MultiPhone 8500 DUO is packed full of features thathelp you capture and share what matters most as wellas work on the go: crystal clear 5.0” IPS display withGorilla Glass protection, quad core CPU, 8.0 MPadvanced camera, fast internet connection, Dual SIMand the latest Windows phone features built-in.

Key features: • Dual SIM capabilities • 5.0” IPS HD (1280X720) display. • 8.0 MP camera • Ultra-strongGorrilla Glass

October 2014

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In Focus | XTOUCH

traditional distribution. We grew 820% over the last three years and today we are proud that we are profitable business. We are in a good position because we really focus on three things: one of this is the quality of the product: It does not matter the price of the product, quality is topmost on people’s minds. Second is the packaging-this is an area we think it’s important to make sure that our gadgets are presentable. Finally, we endeavour to be price-competitive with the competition.

Jack Lee President, XTOUCH

who could be fatigued with the A-brands-either because they are too expensive, they are over-specked or simply hard to find. This demographic is on the lookout for a good quality entry-level gadget such as a wellpriced octa-core smartphone. We also see people gravitating increasingly towards LTEs phones. At GITEX, XTOUCH will reveal high quality larger screen entry-level LTE phones. GITEX is where you showcase all the new trends-like this year there’s a vibe towards smart retail on how users can make purchases through their phones

A Touch of Brilliance Even the casual shopper will have noticed XTOUCH, the fast rising and very visible smartphone brands in the region’s retail landscape. We spoke to Jack Lee, President, on how the brand is talking on the giants of the business. Discuss XTOUCH’s rise to one of the most visible and growing mobility brands in the region XTOUCH is a unique in that this is a brand that was born in Dubai but made in China. We started selling three years ago directly to market until this year when we began distribution. Today we are in many of the major retail outlets in Dubai from Carrefour to Emax to Sharaf DG as well as in the channel through

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Mobility is set to be huge at GITEX. What in your opinion will be the trending topics of conversation this year? One trend in 2014 is the definite migration from feature phones to entry level smartphones. Those making the switch are looking at smartphones with social media capabilities and do not necessarily want a phone that is over-specked. Then you have the geeks and techies

or smart watches or wearables. Discuss XTOUCH’s channel strategy and the support XTOUCH extends to channel partners The channel is a very important part of the business for us and we understand how the channels are really at the grassroots and can really help push the product. The support is not only monetary-you do


Product Showcase | XTOUCH

of course need What are some to invest in your of the challenges "The barrier to entry into the mobility typical below-thein getting the business is increasingly low but if you line marketing market share you truly know the customer, it does not in branding and need? matter how many brands there are." merchandising, The barrier to but I think the entry into the the return cannot be measured support should be also to mobility business is increasingly daily, the idea being that support the channel to ensure low but if you truly know the that they are profitable. This customer, it does not matter marketing and branding is a is a group of people that are how many brands there are. driver for margins. Ultimately, sometimes overshadowed by One does not need a lot of if you have good branding and power retailers or hyper markets SKUs either to showcase how marketing and even below the but are equally important. strong they are. You could have line through distributors, you two SKUs and be able to satisfy can in the future have a higher XTOUCH is a very visible brand the market. This is what we are value on the margins and then wherever the brand is to be doing in that we are focusing on can demand more margins. We found with major above and what this demographic wants still need to invest more in the below the line marketing instead of carpet bombing the market for marketing to make activities. Discuss market. In the end, we’d rather sure that people know XTOUCH have fewer SKUs but catered to One key marketing objective and know who we are. is to promote the brand where the needs of this region.

XTOUXH PW81 Tablet The PW81 is an Intel-based 8 inch tablet from XTOUCH powered by Windows 8.1 for full productivity on the go. The Quad Core Intel CPU enables full office operations as well as full entertainment and gaming capabilities. Key features: • Windows 8.1 OS • Quad Core Intel CPU • 1GB Memory and 16GB Storage • 8.0” 1280x800 HD IPS display • 0.3 + 5.0MP front and rear cameras • 4000mAh Capacity battery

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Product Showcase | XTOUCH

XTOUCH X4 The XTOUCH X4 is an LTE Smartphone powered by the latest Android 4.4. It boasts a Quad Core CPU with 1 GB memory and 8GB of storage. The 2500mAH battery ensures long battery life in full operations mode. The 5.5” IPS HD display will let you watch your favourite movies in crisp and clear details. Key features: • Latest Android 4.4 OS • LTE Quad Core CPU • 1GB Memory and 8GB Storage • 5.5inch, 1280x720 HD IPS display • 2.0 front and 8.0MP rear cameras • 2500mAh battery

XTOUCH XGlass XTOUCH XGlass is a new member of XTOUCH smart glasses series. The stylish appearance and streamlined structure is designed with ergonomic and human factor in mind, ensuring comfortable and safe usage. It also adapts to your eye sight with diopter lenses. The powerful built-in Android 4.3 system presents you up-to-second information relevant to you on the spot anytime anywhere. XGlass deploys optical touch and speech recognition technology to provide the best interactive user experience. It amuses you and enriches your life. The high capacity battery enables long standby of up to 8 days of uninterrupted operations. XGlass seamlessly integrates its 5 mega pixel camera with Augmented Reality software. It fuses high technology experience into reality. XGlass is ideal for use in everyday life as well as industrial and commercial scenario such as shopping malls, museums, exhibition and product announcement. Key features: • Mobile interactive • Remote-controlled camera • Data recording • Weather and map query • Voice control and dialing • Augmented Reality software

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On Over Drive Khwaja Saifuddin, Senior Sales Director, Middle East, Africa and India, WD discusses the exciting WD line-up this GITEX season.

One of WD solutions creating a buzz recently is the WD My Cloud. Discuss how this device revolutionizes the personal cloud concept My Cloud is a personal cloud solution that provides users with safe and abundant content storage to store, organize and backup photos, videos, music and important documents all in one place. With WD’s free apps, users can upload, access and share from anywhere with their PC, Mac, tablet or smartphone. The My Cloud plays right into regional concerns over data security in third party cloud providers. Such fears can be to a large extent assuaged by personal cloud technologies 18

October 2014

such as the My Cloud, which allow users have a cloud at their own premises and not in a third party cloud infrastructure. Users also do not also need to pay license fees to cloud service providers. Users can also add an extra layer of protection for their files by automatically making a second copy, or safepoint, of their My Cloud on the home network offering double-safe protection for their media for that extra peace of mind. This GITEX, WD is showcasing among other solutions the WD Red hard drives. How are these important for NAS customers? The Red series consists of the WD Red and WD Red Pro SATA

Khwaja Saifuddin, Sr. Sales Director, MEA & India, WD

In Focus | WD

drives, which are designed for use in NAS devices that target SOHOs and medium to large businesses respectively.WD is first-to-market with a 6TB capacity for SOHO NAS-specific storage, and with the release of a 5 TB hard drive, we are ideally positioned to address the broad demand for NAS storage across verticals. Together WD Red and WD Red Pro provide reliable storage in a range of capacities and performance options for consumers and small to large businesses alike. WD Red drives are optimized for use in SOHO NAS systems that feature between 1-to-8 drive bays. The drives are available in 2.5-inch and


Product Showcase | WD

3.5-inch formats and with up to 6TB of capacity (3.5-inch). WD Red Pro, available with up to 4TB of capacity and available only in 3.5-inch form factor, compliments WD Red by addressing the heavier demands of 8-to-16 bay NAS devices, which are designed for medium and large businesses. The new WD Purple series drives are also set to make landfall during GITEX. These drives, meant for the surveillance market are available in the 5 and 6TB configurations. Portability is becoming crucial for consumers. How is the Passport Wireless enabling content consumption on the move? My Passport Wireless is the portable storage device

that caters for the wireless environment with wireless support for up-to eight devices simultaneously. This drive also incorporates a built-in SD card slot that allows for the transfer or backup photos and videos from the SD card in the field. Plus, it’s possible to instantly share your creations using any device connected to the drive. The Passport Wireless can be utilized as a Wi-Fi hub to share an Internet connection with multiple devices. Beyond gadgets, discuss WD’s support for the channel WD is keen to enhance engagements with partners and customers alike at the platform availed by GITEX. We will use the GITEX Shopper and Technology Week to demo for consumers

new products and technology. Further, we also seek to make partners aware of new solutions and technologies. It is our aim to educate the channel on how they can sell solutions as opposed to just products and also make sure they are aware of what they are selling.Education and training are a cornerstone of WD market strategy. GITEX therefore provides an ideal platform for educating partners on new technologies. This is an extension of the capabilities of the WD University and My WD portals, two on-going programmes for education of partners and customers alike about the features and benefits of WD products and solutions.

New Passport Wireless External Hard Drive The My Passport Wireless is an easy storage drive that allows consumers to save, access and share up to 2TB of stored content wirelessly with any smartphone, tablet, computer or other device. For frequent business travelers, families, individuals or creative professional working in the field, My Passport Wireless is a simple way to connect all computing and mobile devices to terabytes of storage without any wires or Internet connection.

Key Features: • Broadcasts own wireless network • Simultaneous connection of up to 8 devices • Available in 500GB, 1TB or 2TB models • MIMO technology for enhanced wireless • WD’s My Cloud mobile app for iOS or Android

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Product Showcase | WD

WD Red WD has announced the expansion of its award-winning WD Red line of SATA hard drives for home and small office NAS (network attached storage) systems with the release of a 5 TB and first-tomarket 6 TB capacity for NAS-specific storage and the introduction of WD Red Pro hard drives that address the medium to large business NAS market. Compatibility-tested with top NAS system manufacturers and optimized for power and performance, WD Red 3.5-inch hard drives are now shipping in 1 TB to 6 TB capacities; and the new WD Red Pro 3.5-inch hard drives are available in 2 TB to 4 TB capacities. Key Features: • WD NASware 3.0 OS • 3D Active Balance Plus • Support of up to eight bays NAS systems WD Red Pro • Seamless integration with WD NAS solutions • Perfect for medium to large business NAS market

WD My Book Duo The My Book Duo from WD offers dual-drive performance offering up to 290 MB/s transfer speeds, massive capacity and integrated WD Red NAS drives makes this the perfect storage solution for users’ digital libraries. Users can protect their digital collections and important files with local, cloud and system-level backup options, featuring hardware encryption and password protection for optimum security. Key Features: • Dual-drive performance with up to 290 MB/s data transfers • Massive capacity to hold all large media files • Backup solutions to secure your data from loss • Multiple data management options • Fast and reliable hardware encryption with password protection • Ships with integrated WD Red NAS hard drives

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In Focus | Touchmate

Please discuss the line-up that has the market buzzing The producers of the highly successful Transformers movie franchise Hasbro Inc. approached us to produce Transformer branded IT products. They have gone through our products and certified that Touchmate has the kind of quality they were looking for. So we entered into an agreement six months and now we have launched tablets under the Transformers name especially targeted for gamers. This confirms Touchmate as the biggest seller of tablets here with over 45 models and more being added every day. Discuss some key specs for the new launches We have two models; one is the 7 inch Dual Core 721 model which comespre-loaded with 50 games with 8GB memory. Another model is the 777 and that that comes with 100 preloaded games 16GB and a Quad Core CPU. Each model comesin three colours-yellow, blue and black & white. We the bundle them with a tablet cover and ear phones. The sale price for these is a reasonable 399AED for the dual core, with the quad-core retailing at 499AED. These tablets are already generatinga lot of interest and we are going all in aggressively in the market with the tablets available soon an all the major stores. Our partners

Vasant Menghani CEO, Touchmate

The Right Mix We have not seen Touchmate this audacious; one of the biggest names in the regional mobility market has an even exciting line up this year as CEO Vasant Menghani reveals. include new retail partner Jumbo Electronics as well as Jacky’s, Sharaf DG, Emax and Axiom. Touchmate has a long relationship with Intel and now plans to add in its portfolio Intel tablets. Please discuss We are in the process of launching Intel Android-based tablets, a high quality but value product with a price range of

between 399 and 450AED with 2 GB RAM. This is a thin and light weight powered by Intel Atom CPU with a white and gold finish. The speed is great with real PC capabilities. Customers also get 8GB storage and a 6-inch display. With this, we bundle a power bank and an Intel cover. We are working closely with Intel to ensure we bring even better technology at an affordable rate extending a 20 October 2014

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In Focus | Touchmate

year relationship between Touchmate and Intel.

Are you also looking to launch Windows tablets? We are also going to launch a Windows-based tablet with Windows 8.1 and Office 365 Personal pre-loaded free. This tablet is set to create a very good impression because the market right now is saturated with Android tablets. Again, the price will be very reasonable with our target around AED 699 for a tablet with true productivity credentials and 32GB memory. We hope to continue this relationship with Microsoft and launch even more Windows products. Innovations include wireless printing so these devices can serve both the end user and enterprise markets. This year has seen us deepen our relationship with Microsoft and Intel. For the last few years the PC market has been shrinking. I was appointed to the Intel Board of Advisors and part of our message was for Intel to move fast to the tablet market. With Microsoft mobility focus, and the company offering Windows free for tablets 9” and smaller, this space is expected to bloom. Touchmate with these partners will work bring even more products. 22

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branding on Dubai taxis. Our holiday offer is set to be renewed as well as free meal voucher booklets available with our tablets. Our free offers usuallymatch the price of the product. This is because we aim for a 360 degree take on customer satisfaction starting with top quality products, great design, nice packaging and with great offers.

"we aim for a 360 degree take on customer satisfaction starting with top quality products, great design, nice packaging and with great offers."

One of the most exciting products in the new line-up is a gold tablet. What is the inspiration? The new 7-inch 3G Touchmate Gold tablet encompasses goldplated front and back casing. We have seen trends here in the Middle East with customers going for exclusive and unique gadgets. With KitKat 4.4, dualSIM, 8GB memory which can be extended to 32GBs, this tablet’s credentials are more than skin deep. With this tablet we were offering our highly popular free 3day/2 night holiday offer during GITEX Shopper. Touchmate is a traditionally strong investor in marketing campaigns. Discuss some of the latest ones Our marketing efforts were evident at GITEX Shopper where we had our own booth as well as our partners also stocking our products.We are also heavily invested in media advertising as well as outdoor advertising. Our billboards are evident all over the UAE with the message of our Transformer tablets, Wintel tablets etc. We also have

What is behind Touchmate’s staying power and continued market growth? We are a settled and established brand and have duly earned the trust of the market. A lot of brands entered the market backed by large MNCs and now are no more. We are still here because we focus on the user as well as offering good margins to our partners. We also invest heavily in service so in case of any problem, it can be resolved within a very short time as we are flexible unlike many of our multinational competitors. We also have an expansive range catering to almost every segment imaginable. Our tablets range from AED199 to AED1499 in price. 2015 will be big for us with a renewed focus on smartphones.


TOUCHMATE, known for launching new and innovative products to this region, has come up with its very first Transformers Gamepads, exclusivelydesigned for gamers with appropriate effects andappearance. Hasbro Inc., owner of the Transformers brand, is gearing up for an epic year, following the release of the hotly anticipated new film TRANSFORMERS 4: AGE OF EXTINCTION in June 2014. With the collaboration license agreement with TOUCHMATE, Hasbro is keeping the young in sync through IT. hence the partnership with TOUCHMATE a leading technology brand in the region with wide retail reach of over 300 hyper stores and I.T outlets.

Key Features: • Latest Android 4.4 KitKat OS • High speed Quad Core 1.5 GHz processor • 100 games preloaded for customers • 7-inch HD screen with • 16GB Built-In Memory with 32 GB Expansion • Built-In HDMI Port for TV connectivity

TOUCHMATE Matrix Tablet

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TOUCHMATE Transformers Gamepad

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Product Showcase | Touchmate

TOUCHMATE has been a longterm partner for Microsoft & Intel, a relationship running to 25 years now.As a part of their continued collaboration, Microsoft, Intel and TOUCHMATE announce its very first Windows 8.1 OS based “Matrix Tab” with Intel High Speed Quad core processor. The tablet is powered by a High Speed Intel Quad Core 1.8 GHz CPU with turbo boost technology which gives PC performance in a tablet. The tablet hits the shelves during GITEX 2014. Key features: • Windows 8.1 operating system • High Speed Intel Quad Core 1.8 GHz CPU • 8-inch 280x800 IPS display • 32GB built-in memory & 1GB RAM • 5 MP rear and a 2 MP front cameras • Preloaded“Office 365 Personal”with Word, Excel, PowerPoint, OneNote and Outlook

TOUCHMATE TMMID790G 3G Gold Tablet The latest TOUCHMATE 3G Gold Tabletcomes in a brand-new design that combines great style with high strength. The frame boasts a striking Gold Color, adding elegance and rich flair to the Tablet. The TOUCHMATE 3G Gold tablet is perfect for people who need one device for voice communication and entertainment options on a big-screen. TOUCHMATE 3G Gold tablet- elegant design for exclusive people Key Features • 7” 3G dual-core internet tablet • 3G wireless internet & phone calling • Built-in GPS for map and navi gation • Runs on latest Android 4.4 Operating System • Built-In Dual Camera for chat, photo and video recording • 8 GB Built-In Memory with 32 GB Expansion & Fast 1GB RAM

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In Focus | TDK

TDK Life on Record perspective and how do you navigate this increasingly blurred line between the two? As both the industry are getting closely related, we explore the possibilities of this merge with TDK Life on Record’s audio accessory segment and Imation’s strong storage business. This new avenue creates an opportunity for us to provide the

Talus Arukalil, Regional Sales Manager, TDK, LoR, MEEA

Discuss some of the newer Bluetooth flagship product lines and what they bring to the market Among our range of speakers we have TREK A12 in various colours such as black, white and red. The speakers are IP64 certified; weatherized design protects against splashing water and dust. Quick Bluetooth pairing is enabled via NFC. One can enjoy stereo sound by pairing two TREK Micro speakers via True Wireless Stereo (TWS). Devices lacking Bluetooth can use the speakers by connecting to a 3.5mm aux input. And aux output turns your old sound system into a wireless Bluetooth receiver. The speaker also contains a rechargeable internal battery for portability up to 6hrs play time. What is the balance between IT and entertainment from a 24

October 2014

standard in portable speakers wrapped in a stylish and durable design. With wireless Bluetooth streaming, our speaker system lets you unplug your device and get a truly wireless experience without missing a beat. The built-in microphone provides speakerphone functionality, while the auxiliary input makes it compatible with almost any device. Compact and rugged,

Tried and tested IT meets entertainment as a new generation of Bluetooth and wireless speakers extend the sometimes limited audio capabilities to new cacophonous realms. Talus Arukalil, Regional Sales Manager, TDK Life on Record MEEA explains market our years of expertise, global brand with rich audio and storage legacy, continuously evolving to provide consumers universal audio flexibility, portability and storage in every area of their lives. What makes TDK technology different with so many other major electronic/IT brands in the space With TDK Life on Record, we offer the ultimate listening freedom, while maintaining the audio quality our discerning customers demand. Bluetooth wireless technology provides near lossless audio streaming from any Bluetooth enabled device while the built-in NFC technology allows for quick wireless pairing. Our TDK Life on Record Wireless Weatherproof Speaker with Bluetooth wireless technology offers the new

the TDK Life on Record Wireless Weatherproof Speaker system is built to move, no matter what the forecast with its IP64 certified weatherized design that protects against splashing water and dust. A rechargeable internal battery makes for easy portability. How do you see the future of mobile entertainment evolving and what in your opinion is TDK’s place in it? Mobile entertainment is in a rapid growth phase. Daily, we rely more on our mobile devices whether we are listening to music, watching videos, making a phone call or video conferencing etc. We, at TDK LoR makes value added devices for end consumers to further enjoy life with wireless freedom, weatherized design and our signature quality audio as our life is always on record.


TDK Life on Record Wireless Headphones WR780 The TDK Life on Record WR780 Wireless Headphones offer the ultimate listening freedom, while maintaining the audio quality you demand. Bluetooth wireless technology provides near lossless audio streaming from any Bluetooth enabled device, while NFC capabilities make connecting your NFC enabled device fast and easy. The rechargeable battery offers 8 hours of playback on a single charge. The ear-mounted remote buttons provide full control over your audio; play, pause and skip music with a simple touch to the ear cup. The WR780 Wireless headphone’s folding design and detachable cable make it the perfect travel companion. Key features: • Wireless freedom, without sacrificing sound quality • NFC capability makes pairing any NFC enabled device easier than ever • Intuitive ear-cup mounted remote buttons • Rechargeable battery for up to 8 hours of playback • Folding design and detachable cable for easy storage and travel

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Product Showcase | TDK TDK Life on Record Wireless Weatherproof Speaker Delivering the best in audio quality and functionality, the TDK Life on Record Wireless Weatherproof Speaker with Bluetooth wireless technology offers the new standard in portable speakers wrapped in a stylish and durable design. With wireless Bluetooth streaming, this speaker system lets you unplug your device and get a truly wireless experience without missing a beat. The built-in microphone provides speakerphone functionality, while the auxiliary input makes it compatible with almost any device. Key Features: • Room-filling TDK Signature Sound in a compact design • High quality, near lossless wireless audio streaming • Weatherized design protects against the elements • Rechargeable battery for up to 6 hours of portable playback • Integrated microphone provides speaker phone functionality for hands-free calling • Built-in tilt-back stand optimizes sound direction

TDK Life on Record TREK 360 The TDK Life on Record TREK 360 delivers a sonic experience in a compact, portable design. Built with four powerful full-range speakers and a subwoofer, it will bring your music to life, filling any space with 360 degrees of TDK Signature Sound. Bluetooth technology provides high quality near lossless audio streaming.

Key features: • High quality, near lossless wire less audio streaming • Omnidirectional, room-filling TDK Signature Sound • Built-in treble and bass controls • Rechargeable battery for up to 6 hours of portable audio • Weatherized design protects against spraying water

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In Focus | Synology

our customers to expand their storage when they need more capacity after they purchase the main NAS. For instance, users can grow their storage from 10 to 106 bays on-the-fly with Synology expansion units. They can pay for the storage capacity as they grow and enjoy the

in a place, and this is where network attached storage (NAS) comes into play. Observing the trend, Synology NAS is the first vendor in the industry to integrate surveillance solutions into a NAS server. Synology not only provides highly scalable storage solutions which can

Scaling new heights Derek Tu Sales Manager, Synology

Discuss some of your key segments for the brand and emerging opportunities Synology offers an extensive range of solutions covering the needs of home users, SOHO, SMB, corporate businesses and the enterprise segment. It offers different series of NAS with different numbers of bays for our customers to choose from. Home users, may consider Synology's one to five bay NAS, while enterprise customers have the choice to choose a 12-bay or 10-bay NAS that are scalable up to 106 disks. At present, we have 31 models available for our customers to choose from. One of our unique features is that we do provide expansion units for 26

October 2014

Synology is taking the NAS market by storm. Derek Tu, Sales Manager, reveals the secret behind this impetus. flexibility in storage expansion. One of the key opportunities that Synology is focusing on is IP surveillance, a growing opportunity in the Middle East. The manufacturer has tailored integrated solutions to address this in one appliance. What is the potential for IP surveillance in the region and what NAS solutions does Synology offer for the segment In recent years, we have seen rapid growth in IP camera installations, and the Middle East is one of the first regions in the world to switch from analog CCTV to IP surveillance. The recorded surveillance footage needs to be stored

accommodate up to 636TB of video footage, but also offers network video recorder (NVR) solutions to let users analyze and manage their video streams and recordings. In addition to NVR features, users have access to all the NAS features, such as DHCP server and VPN server, which can save their budget in buying other network devices. What is that value proposition for Synology in a very competitive NAS market? Our NAS is a bare-bone system without any HDDs pre-installed. It gives our customers the flexibility to choose different HDDs from different HDD vendors. We work with all HDD


Contact your D-Link Authorised Partner for competitive pricing.

D-LINK BUSINESS SOLUTIONS Complete Com omple plette End-to-End End-tto-E End -End nd Networking Nettworking Solutions Ne Sol olut utio ions ns for for any any type type of of business. bu

IP SURVEILLANCE SOLUTIONS SWITCHING SOLUTIONS DCS-6113 | 2 MP Full HD Indoor D/N Dome IP Camera

DGS-1210 Series | Smart Gigabit Ethernet DGS-1210-10P/20/28/28P/52

A great fit for retail, hospitality, education and general indoor surveillance, the DCS-6113 Day & Night Dome IP Camera features 2 megapixel resolution (Full 1080p HD) and H.264 compression that enable high-quality video footage to be recorded.

WIRELESS SOLUTIONS

DAP-2660 | Wireless AC1200 Simultaneous Dual Band PoE Access Point

10/20/28/52 port PoE and Non-PoE Gigabit Smart Switches with up to 104Gbps switching capacity are easy to manage through a web-based interface. Advanced management functions including SNMP, SmartConsole Utility and compact command lines provide a complete and affordable solution for small and medium businesses.

SECURITY SOLUTIONS

DSR-1000N | Wireless N Router with SSL VPN

The DAP-2660 Wireless AC1200 Simultaneous Dual-Band PoE Access Point is designed to support small to medium business or enterprise environments by providing network administrators with secure and manageable dual-band wireless LAN options.

The Wireless Wir N VPN Router for SMB comes with a Dual WAN port with load balancing and failover to 3G and has two USB pports for printer and storage sharing sharing.

D-LINK SOLUTIONS: SWITCHING | WIRELESS | SECURITY | STORAGE | IP SURVEILLANCE | STRUCTURED CABLING

AUTHORIZED DISTRIBUTOR Ap te c - a n I n g ra m M i c ro Co m p a ny P. O. Box 33550 Dubai Internet City, Dubai, UAE E-Mail: sdawda@aptecme.com

Tel.: (+971 4) 3697 111 Fax: (+971 4) 3697 110 www.apteconline.com

www.dlinkmea.com


Product Showcase | Synology

vendors for HDD compatibility tests to ensure our users can use Synology NAS with different HDD brands. Many of our distributors are also carrying HDD brands, including WD, Seagate, Toshiba, etc. By carrying both NAS and HDDs, our distributors can provide one-stop shop experience for resellers Discuss Synology’s standing in the global NAS market and how this translates for the Middle East region Synology has made strong strides in the NAS segment globally. For all the major NAS markets, Synology has some of the highest market share in its class. In 2013 and 2014 Synology was awarded Rising Star Award from the Global Technology

Distribution Council (GTDC) in recognition of its outstanding sales growth in Europe. Other winners included Apple, EMC, and Intel, which were selected in five revenue categories based on sales growth over the past year. As for emerging markets like Middle East, although Synology entered the Middle Eastern market later than our competitors, we can still tell by far Synology has the strongest sales growth in the Middle East region this year Synology NAS systems now come with their own OS. What role does the OS play in your overall go-to market strategy? Synology believes what distinguishes it from other NAS vendors is its own operation system, DiskStation Manager

(DSKM) for NAS solutions. Synology has focused on developing feature-rich, userfriendly and reliable operation system. Synology DSM is the first NAS OS that brings multitasking utilities and boasts the most complete mobile apps to provide users with ubiquitous access to their data. In addition, DSM is designed to work with Synology NAS and is optimized to bring out the best in the hardware to deliver the best possible performance and user experience. Synology DS415+ is a good example. The flawless integration of hardware and DSM software enables the Atom-based DS415+ to display prowess even when compared alongside its high-end Xeon counterpart.

Synology RackStation RS2414+/RS2414RP+ This is a High-performance & scalable NAS server offering a high-performance, scalable, and full-featured network attached storage solution, RS2414+ and RS2414RP+ (equipped with redundant power supplies) meet the needs of businesses that requires an efficient way to centralize data protection, simplify data management, and rapidly scale storage capacity.

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Key features: • Dual core CPU with floating-point unit enhances productivity • Robust scalability up to 144TB • Reliable redundancy mechanisms • Easy installation with screw-less Rail Kit


In Focus | Deal Time

Discuss briefly GITEX plans this year and key products on showcase At GITEX, Deal Time will have two particular products on showcase: Astrum and Kristall, a leading maker of for screen protectors for smartphones and tablets. We are adding up to 10 Astrum SKUs during GITEX on top of the 125 we already have in place. In a bid to strengthen the brand’s offering, Astrum recently launched its own mobile phone and tablet range. These products will be showcased for the first time in the market at GITEX Technology Week. A few months ago, Deal Time tied up with rising accessory brand Astrum. How has the response been from the market? The market has responded positively to Astrum and the numbers show. We already have a great response after the launch from the market for Astrum. We already have 60+ retail dealer partners and we also have placed our products in top retailer Plug Ins as well as six leading online partners like JadoPado, Souq.com and Marka VIP among others. What other products are you looking to bring to market? Deal Time has noticed rising demand for wireless speakers and the company plans to add different Bluetooth speaker product lines as well as

Perfect Match By adding accessory brand Astrum into its portfolio, distributor Deal Time has given its business a real momentum. GITEX provides the best opportunity to extend this drive as Jack D’Costa, Director Deal Time, explains. improving other existing product lines. We have also received feedback regarding packaging and so such improvements are going on as well. What is the message from Deal Time for your partners? Deal Time resale and retail partners should not just focus on price. We are giving them quality products and we are not trying to emulate other products in the market. We are telling them this is quality brand that can stand on its own based solely on quality specs. We are neither high-end nor lower end in

terms of price. With this quality, partners can be able to make margins out of the products we have in the market. The 50+ partners we have currently are making profits out of our products. Discuss some areas of support for partners Deal Time has ongoing and strong support to retail partners including extending credit lines. We are also in the process of launching a partner programme that will offer benefits to both the owners and salespeople in the in our retail partners. October 2014

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Product Showcase | Deal Time Astrum TAB7.03GPro Tablet Key Features: • 7" HD display • 3G Voice Calling with Dual Sim • 1 GB Ram and 8GB Storage, Bluetooth, , Dual Camera, , • Android 4.4 KitKat with • Free leather case with magnetic stand

Astrum TAB7.03GPro is a 7 inch tablet from the fast-rising Astrum Brand. It offers HD video as well as 3G connectivity. It is powered by Android 4.4 KitKat and features 1GB Ram plus 8GB Storage. The tablet has Dual-SIM voice calling, a Dual Camera array and comes bundled with free leather case with magnetic stand.

Kristall Windshield Protective Coating Windshield glare and dirt reduces visibility and makes driving difficult. Kristall Windshield Protective Coating repels water perfectly and helps to increase safety when driving during tough weather conditions. The application is easy and you can do it yourself even at home.

Key features: • Help prevent water mark on windshield • Superb water repellent • Eliminates noise effect • Easy for maintenance and cleaning • Increases safety when driving in heavy rain

Kristall Car Body Quartz Protective Coating The Kristall Car Body Quartz Protective Coating offers an enhanced hardened layer of protection over the original clear coat of paint translating into less deep polishing of your life. This helps prolong the lifespan of your car’s clearcoat

Key features: • Maintain and protect car paint • Keep the car shiny • Great mirror effect • Perfect water repellent • Easy maintenance and cleaning

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October 2014



Connected Future

Sakkeer Hussain, Sales & Markeing Director, MEA, D-Link

In Focus | D-Link

Legacy counts-and none come stronger than D-Link’s, having been in the middle of some of the major developments in the sector. Sakkeer Hussain, Sales & Marketing Director at D-Link Middle East & Africa discusses how the company is facing up to our connected future. Describe some of the newer products from the D-Link portfolio and the technologytherein We are entering 2014 with a broader product profile in all domains, ensuring we stay one step ahead by introducing new, feature-rich products which meet today’s networking standards. Our focus is on the 11AC series of routers, access points, 10G smart switch series, higher megapixel cameras, unified wireless controllers and hybrid telephony solutions. We recently also launched a

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October 2013 2014

new 802.11AC router, reaching speeds up to 3200Mbps, which has created major excitement in consumer and business segments who require more flexibility with bandwidthdemanding applications. D-Linkhas recently also launched the ‘Home Connect’ series which will see more products using 802.11ah, Z-Wave and Zigbee-based technologies to have a complete smart home solution featuring remote connectivity and management provided through our cloud-based services.

Discuss how D-Link access points help safeguard users privacy and security especially in publicWi-Fi D-Link understands that flexibility and openness shouldn’t come at the expense of security. That’s why D-Link Routers feature the latest protections, including WPA/ WPA2 protected Wi-Fi access, PIN and Push-Button Configuration (PBC), and WEP 64/128-bit encryption. It’s like having your own virtual fortress, no matter where your travels take you. Discuss how D-Link is working


to enable the Smart Home concept We will impact the Smart Home concept based on our new Connected Home line-up of Wi-Fi Smart Plugs, Motion Sensors, Cameras and apps to connect them and get them talking to each other. At the core, when connected devices are talking to each other to increase productivity, this will lead to enhanced customer experiences and hopefully improve the safety and health of users. Everything is coming together – easyto-install, affordable products accompanied by easy-to-use apps make the Connected Home a reality today. Unreliable internet connections in homes and offices are a widespread concern. Discuss the technology in D-Link routers to ensure uniform and strong coverage throughout D-Link’s Advanced AC SmartBeam technology which is included in our latest AC Wireless Routers brings you the future ofhigh-bandwidth wireless connectivity, vastly increasing the speed and coverage of yournetwork. This allows you to stream HD video, make Internet calls, and surf the Internet fromevery corner of your home without interruption. The high-gain external antennas send thesignal into the farthest corners of your home, giving you

a strong connection wherever youare. Gigabit Ethernet ports provide high-speed wired connections for up to four PCs or otherdevices. D-Link was the first to launch routers based on the new 802.11AC standard. Discuss your IP surveillance portfolio and how this connects with the rest of D-Link networking solutions D-Link is one of the first vendors to introduce cloud-based mydlink IP cameras, which help end-customers to deploy networking solutions with zero configurations while being able to access mydlink cameras on-the-go anywhere around the world. D-Link carries a wide variety of cameras under the D-Link mydlink series, available for different purposes - fixed, dome, pan/tilt/zoom, wired, wireless - and with higher megapixels. Simultaneously, D-Link answers the needs of larger organizations and verticals with a wide assortment of business-range IP cameras, available as per their requirements in wired/wireless, with features like color night vision, as Dome, BOX, Fast Dome, Bullet series featuring vari focal, WDR, and DI/ DO supported interfaces. How prepared is D-Link for the 4G/LTE transition We have been producing 4G/

LTE routers ever since the LTE/4G technology surfaced. In fact, we are one of the first major manufacturers of 4G/ LTE mobile routers and dongles in the market. Our product portfolio speaks for itself and we believe in this technology. Now that 4G/LTE is widely available around the world, we can help a wider range of customers to enjoy the speed and mobility of having 4G/LTE connections anywhere you are in the world. What are some of the trends in the networking space right now? Wi-Fi has been evolving because of BYOD (Bring Your Own Device) concepts and since a lot of gadgetsare being produced everyday, a faster and more reliable Wi-Fi is always a priority. Now the latest and fastest Wi-Fi 802.11AC technology is the most prominent trend in networking. 802.11AC products will definitely rise in popularity due to a greater need for speed and performance. The consumer’s expectations to catch up with technology and the fact that the latest mobile phones and laptops already use 11AC will lead to the majority of vendors adapting the new AC standard, and we will also see new products in this series being introduced during the year. October 2014

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Product Showcase | D-Link D-Link 4G/LTE Mobile RouterDWR-932

mydlink Wi-Fi Smart PlugDSP-W215

The DWR-932 4G/LTE Mobile Router is a 4G/ LTE Cat4 high speed broadband wireless WAN (WWAN) to Wi-Fi mobile hotspot. The DWR-932 uses a 4G Internet connection to give you a simple and fast Wi-Fi network anywhere you need one. Instead of limiting your mobile Internet connection to a single device through a USB dongle, the DWR-932 allows you to create a Wi-Fi hotspot to share your connection.

The DSP-W215 mydlink Wi-Fi Smart Plug is a multi-purpose, compact, and easy-touse device that allows you to monitor and control your home’s electronic devices from wherever you are. Scheduling provides a helpful way to save power while you are at work or asleep, and the mydlink app provides an easy way to check usage, set up alerts, or turn a device on or off. Most importantly, the DSP-W215 will safeguard against damage to your home and appliances due to overheating, giving you peace of mind.

Key Features: • Uses a USIM card to connect to the Internet • Compatible with 802.11n/g/b devices • Micro-USB port for easy charging • Up to four hours of battery in one charge • Small size for ultra-portability • Supports Wi-Fi offloading technology • WPA/WPA2 Wi-Fi security protocols

D-Link Wireless AC3200 Tri Band Gigabit Cloud Router The DIR-890L Wireless AC3200 Tri Band Gigabit Cloud Router lets you easily connect, control, and monitor a network using the future of wireless technology, today. Advanced AC SmartBeam provides a significant increase in wireless performance, while Advanced Quality of Service (QoS) efficiently distributes bandwidth. The DIR-890L is also the first high performance consumer router to include SmartConnect, which turbo charges wireless AC enabled devices. Its mydlink Cloud enabled and supports the mydlink SharePort app to stream and share your media files. The DIR-890L is stylish, easy-to-use, and it comes IPv6-ready for a reliable network.

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Key features: • Control your power usage from anywhere • mydlink app support • Power scheduling • Smart remote power control • Push notifications • Energy usage statistics

October 2014

Key features: • Enhanced SmartConnect feature • Advanced Wireless AC beamforming • 802.11 a/b/g/n/ac wireless LAN • Gigabit WAN and LAN ports for high-speed wired connections • Two USB ports to connect storage drives and printers for sharing • mydlink Cloud to remotely view and manage network over the Internet



Product Showcase | Logitech

Logitech Multimedia Speakers Z213

Logitech Keyboard Foliofor Samsung Galaxy Tab 4 10.1

A down-facing subwoofer with a 4” driver provides a rich bass experience with these 2.1 speakers. No need to sacrifice valuable desk space for great sound. The inclined design of Z213 directs sound right to your ears. A convenient control pod adjusts the volume and power on and off with this 2.1 speaker system.

The Logitech Ultrathin Keyboard Folio, is a protective case with integrated keyboard that provides great typing and protection for your Samsung Galaxy Tab 4 10.1. The built-in keyboard with well-spaced keys make typing familiar, fast and accurate. The key size and layout has been optimized for your comfort. Bluetooth integration makes it easy to connect and keyboard includes time saving Android shortcuts

Key features: • Adjustable bass • Optional Logitech Bluetooth Audio Adapter • Audio devices with 3.5mm output including • Space saving design • Audio jack for private listening

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October 2014

Key features: • Essential Protection System • Thin and Light • Versatile Viewing • SecureLock system • Rechargeable and long lasting battery • Auto-wake, auto-sleep


Product Showcase | Logitech

Logitech HD Pro Webcam C920 Logitech HD Pro Webcam C920 offers fast, smooth, full HD 1080p video communication. For the Webcam C920, Logitech partnered with Skype to deliver high-definition 1080presolution. Get high-definition (HD) quality video at home or in the office. You can record videos in widescreen Full HD 1080p at 30 frames per second. The same H.264 encoded compression that enables high-definition video calls with Skype, also lets you capture great videos. Key features: • HD 720p video calls • Sharp, rich-color images • Autofocus • Carl Zeiss optics • Natural stereo audio • Stable mounting clip

Logitech Wireless Keyboard/Mouse Combo MK270 The Logitech Ultrathin Keyboard Folio, is a protective case with integrated keyboard that provides great typing and protection for your Samsung Galaxy Tab 4 10.1. The built-in keyboard with well-spaced keys make typing familiar, fast and accurate. The key size and layout has been optimized for your comfort. Bluetooth integration makes it easy to connect and keyboard includes time saving Android shortcuts Key features: • Essential Protection System • Thin and Light • Versatile Viewing • SecureLock system • Rechargeable and long lasting battery • Auto-wake, auto-sleep

October 2014

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