NEVER ACCEPT THE STATUS QUO AND ALWAYS PUSH YOURSELF TO LEARN

Can you tell us a bit about your journey and how you got to where you are today in your industry?

I moved to the UAE in 2008 and began working in the Gaming/IT industry with Golden Systems Electronics as their Marketing Director and Channel Loyalty Program Director.

I then joined NVIDIA in 2013 and took on the role of Regional Marketing Manager for the MENA region, where I oversaw consumer business marketing. This comprised marketing for our GeForce desktop and laptop business through channels, at retail, and to consumers.

After that, in 2019, I was promoted to Senior Regional Marketing Manager, where I was in charge of creating and executing marketing plans for the MENAT region, as well as recognizing consumer needs and directing the marketing team to achieve brand distribution and visibility. I was recently promoted to Head of Marketing for MENAT.

What challenges have you faced as a woman in your industry, and how did you overcome them?

I don't believe that being a woman has presented me with any obstacles. Throughout the region, women have long been welcomed, admired, and honoured. UAE is quite diversified and respects gender equality. I feel incredibly grateful and pleased to be working here.

What advice would you give to young women who are interested in pursuing a career in your industry?

My advice is to have faith in your abilities and believe that you are everything you need to be to reach your goals. Therefore, dream big and work hard to make them a reality. Never accept the status quo and always push yourself to learn as much as you can.

What motivates you to continue working, and what keeps you inspired?

NVIDIA's innovations and corporate culture are two things that I genuinely love and value. We collaborate, think, and learn as a team while thriving in a supportive environment.

The accomplishments of our efforts in the community and in retail are what motivate me personally. The way the gaming industry has grown and changed over the years, and how it still expands and offers new chances inspires me.

How do you balance your personal life and work, and what strategies do you use to maintain that balance?

I’ve accepted the fact that there is no 'perfect' work-life balance, especially in a fast-evolving industry. Personally, I believe what makes it easier is to simply love what you do. My love and appreciation for NVIDIA make my days much more enjoyable and manageable.

What are some of the biggest misconceptions people have about women in your industry, and how do you address them?

The biggest misconception revolves around the acceptance of women in this industry, which is not particularly true, especially in the UAE. The most important thing for me and what I encourage other women to do, too, is to believe in your skills and capabilities, work hard, continuously learn new things from previous experiences and be geared for the future. Gender does not determine your calibre.