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PFU Launches Dynamic, New Ricoh Smart Meeting Devices Category

PFU has today announced the launch of a new Smart Meeting Device category. Launched in EMEA exclusively through PFU and designed with the hybrid working world of today in mind, the new suite of products, will comprise audio visual devices that will improve collaboration quality and enhance meeting productivity for anyone from individuals to large organisations.

The launch comes at a pivotal time for the workplace where hybrid meetings have become part of day-to-day business – Gartner predicts that by the end of 2023, 39% of global knowledge workers will work hybrid. The launch of the Ricoh Smart Meeting Device category will offer products that not only align with today’s now-familiar collaboration software, but also make meetings more immersive, engaging and collaborative. The first products to launch in this specialist category are the Ricoh

Portable Monitors with more new products to arrive later in the year.

The Ricoh Smart Meeting Device Category will also provide channel with an addi-

Amazon Unveils

Next Generation Echo Show 8

tional market opportunity. Resellers will be able to package and cross-sell the products...

Next generation Echo Show 8 features a new industrial design, intuitive home screen experience, upgraded processor, spatial audio, and a built-in smart home hub.

Amazon introduced a new Echo Device designed for even more personalized, proactive, and intuitive Alexa experiences at home with the next-generation Echo Show 8.

ECHO SHOW 8—NEW DESIGN, SPATIAL AUDIO, AND BUILT-IN SMART HOME HUB

A new industrial design includes edge-to-edge glass and soft curvatures, while an improved processor delivers even faster display responses than the previous generation. An enhanced audio experience provides improved clarity and bass, with room adaptation technology and spatial audio processing for optimal room-filling sound. Video calls are

even better with a centered 13-megapixel camera, plus an enhanced audio pipeline which minimizes background noise from around the home. Additionally, a built-in smart home hub includes support for Zigbee, Sidewalk, Thread, Bluetooth, and Matter, enabling easy control of compatible lights, locks, and sensors.

September 2023 | Issue 249 Electronics | Mobile | Computer | Printer | Home Appliances | Accessories | Cameras Continue on P-4 Continue on P-4

Dear Reader,

Welcome to the 249th issue of VAR magazine! For those new to our publication, a warm welcome indeed!

VAR has been a witness to the technology industry’s evolution in this region, making it one of the longest-running magazines in the field. Today, technologies like AI are reshaping products into multifunctional interactive systems. These systems not only communicate with their surroundings but also observe and understand human behavior, adapting to offer maximum comfort with minimal human interaction.

In this issue, we explore two crucial devices designed to enhance our quality of life. PFU has unveiled a new Smart Meeting Device category, exclusively launched in EMEA. These audio-visual devices cater to the needs of the modern hybrid work environment, enhancing collaboration quality and meeting productivity for individuals and large organizations alike.

Amazon has introduced the next-generation Echo Show 8, offering even more personalized, proactive, and intuitive Alexa experiences at home. This device boasts an enhanced audio experience with improved clarity and bass, along with room adaptation technology and spatial audio processing for optimal room-filling sound.

Turn the page, and you’ll discover one of the most impressive watches to hit the market lately. Featuring a narrower rubber strap and a new automatic movement, the BR-CAL.302, this Bell & Ross timepiece offers an extended power reserve of 54 hours. It can display the exact time even after two days of non-use, rooted in its heritage of aeronautical instrumentation.

Prepare to be captivated by HUAWEI’s impressive lineup of laptops, designed for those who demand both beauty and performance. This issue also covers the latest offerings from Sony, Canon, Oppo, Nokia, RealMe, HID, Kingston, Acer, Dyson, and Intel.

Navigating the technology ecosystem can be challenging, and these companies are at the forefront of change, pushing the boundaries of technology. The VAR team is committed to showcasing these innovative technologies to our diverse audience. We look forward to delving deep into the businesses and innovations of these brands.

Thank you for your continued support!

2 | September 2023 www.VARonline.com EDITORIAL

MIDDLETON – LEGENDARY SOUND BUILT FOR THE ROAD

Elevating Elevator Efficiency with IoT and Cloud Technology

The Otis ONE solution integrates over 30 years of Otis’ remote monitoring expertise with cutting-edge cloud technology, machine learning, and IoT capabilities. It delivers transparent, real-time monitoring for both customers and service professionals, proactively identifying and addressing potential elevator and escalator issues to ensure uninterrupted service and faster recovery in case of shutdowns. This innovative solution is now accessible in the UAE, Kuwait, Qatar, Bahrain, and the Kingdom of Saudi Arabia.

Introducing Middleton, the heaviest portable sound from Marshall. Middleton has a quad-speaker set-up to ensure the ultimate immersive experience wherever you roam.

Control playback and adjust the bass and treble using the top-mounted controls or the dedicated app. Built-in Dynamic Loudness adjusts the tonal balance to ensure your music sounds brilliant at every volume. Middleton utilises True Stereophonic, a unique form of multi-directional stereo sound from Marshall. Experience superior spatial and binaural sound that flows around you and fills any space. This is absolute 360° sound, where every spot is a sweet spot.

OPTIMISED FOR LOUD

Carry the heaviest portable sound in your hand. Middleton utilises True Stereophonic, a unique form of multidirectional stereo sound from Marshall to deliver the ultimate immersive experience wherever you wander.

ULTIMATE PORTABILITY, RAIN OR SHINE

Middleton is equally at home in the festival mud, or on your polished sideboard thanks to its iconic yet durable design. With a rugged IP67 dust and water-resistant build, a bit of rain and dirt won’t get under its skin.

20+ HOURS OF PORTABLE PLAYTIME

Middleton keeps the music going with 20+ hours of portable playtime on a single charge. When you do need to charge, plug in your speaker and you’ll be back to full battery in only 4.5 hours – the next encore is never far away.

AMPLIFY YOUR SOUND WITH STACK MODE

Connect Middleton to other Middleton speakers and amplify the sound with a multi-speaker Stack session. Stack them up or spread them out for a colossal sound that fits whatever space you’re in.

SUPERIOR, HASSLE-FREE LISTENING

Middleton drops you straight into your music with no fuss – just pair and play. Nothing stands between you and the music you want to hear. If you want a more customised sound, adjust the bass and treble on the top of the speaker, or download the app to control the sound wirelessly.

Equipped with sensors installed on elevators and escalators, the Otis ONE solution continuously tracks their performance and promptly alerts maintenance teams to any potential problems. Many issues can be resolved remotely before they lead to breakdowns. If on-site intervention is necessary, technicians receive advanced fault information and the required repair components, enabling swift and efficient restoration of elevator services.

Furthermore, the Otis ONE solution powers the eView in-car display screen. Under normal conditions, this screen provides passengers with news and building updates. However, in the event of a technical malfunction.

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PFU Launches Dynamic, New Ricoh Smart Meeting Devices Category

from one vendor and have conversations not only about product specifications but about the value they can deliver across an organisation, supporting strategic goals.

“Hybrid working has changed how we meet for good. Businesses need flexible, scalable options for running engaging and productive meetings. They require smarter technology – and our new Ricoh Smart Meeting Device category will bring significant benefits to businesses all over the world, and all from the same trusted brand. With our new product suite presentations can be more visually impactful, and meetings more immersive, bringing an in-person energy to hybrid environments,” comments Hiroaki Kashiwagi, President, and CEO of PFU (EMEA) Limited.

The Ricoh Portable Monitors are the first products to launch within the Ricoh Smart Device category. Available now via Amazon and www.PFUEMEA.com, and through specialist local channel partners such as Saudisoft and EMPA. The ultra-lightweight portable monitor is currently the lightest* on the market, featuring OLED quality, 15.6”

touch screen display in both wired and fully wireless options. An optional stylus pen that enables the user to directly write, draw and annotate content for fast, efficient communication is also available.

The monitors will also be on display at ICA (Stands D18/19 or D23) and GITEX GLOBAL

(Concourse two, stand number CC2-17). Visitors will have the chance to experience the devices first hand and learn more about PFU’s offerings.

* Weight comparison of 15.6” OLED touch screen models as of February 2023, based on Ricoh research.

Continue From P-1

Amazon Unveils Next Generation Echo

Show 8

ALL-NEW HOME SCREEN EXPERIENCE WITH ADAPTIVE CONTENT

Echo Show 8 features Adaptive Content—a new home screen experience that uses on-device computer vision technology to adjust on-screen content based on a customer’s proximity to the device. With this experience, a customer positioned across the room will see content that is easily viewed from a distance—such as a simplified news headline or a large clock display—with the screen automatically transitioning to a more detailed view as they approach the device. If the customer is enrolled in visual ID, the content will also be personalized to them, highlighting things like a recent playlist. Adaptive Content will be available on Echo Show 8 (2nd and 3rd generation) next month and roll out to other Echo Show devices next year.

BUILT WITH PRIVACY IN MIND

Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include built-in camera shutters and a microphone on/off button. Customers have full control over their voice recordings and can view, hear, or delete them at any time.

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NEWS } PFU Continue From P-1

Sony Introduces 3.1Ch Dolby Atmos Soundbar Timekeeping Excellence

Refined: Bell & Ross BR 03 Collection

Bell & Ross introduces the evolved BR 03 collection, featuring a narrower rubber strap and a new automatic movement, the BR-CAL.302, with an extended power reserve of 54 hours. This allows the watch to display the exact time even after two days of non-use.

Sony Middle East and Africa today announced its newest soundbar, the HT-S2000. This 3.1ch Dolby Atmos / DTS:X soundbar delivers cinematic surround sound by Vertical Surround Engine and S-Force PRO Front Surround. Thanks to a newly developed up mixer, this soundbar delivers a three-dimensional surround experience even when playing stereo content. The centre speaker ensures clear dialogue, while the built-in dual subwoofer delivers deep bass. This soundbar will also be the first compatible device for the new Sony | Home Entertainment Connect app.

With Vertical Surround Engine and S-Force PRO Front Surround, the HTS2000 creates cinematic surround sound that lets consumers enjoy the thrill of Dolby Atmos and DTS:X. With Sony’s virtual surround technology, the soundbar can position sound in vertical space. S-Force PRO virtually reproduces the surround sound field, with audio coming from both sides. Entertainment lovers can enjoy rich, cinematic surround sound without cluttering their living space.

With Sony’s newly developed up mixer, users can experience three-di-

mensional surround sound not only with surround sound format content, but also with stereo content, like streaming video or music services. Analysing the track in real time, Sony’s new algorithm extracts individual sound objects depending on their localisation and reallocates them, resulting in three-dimensional surround sound.

Home Entertainment Connect App: Easier setup and control through the Sony | Home Entertainment Connect app, offering assistance, troubleshooting, and volume control from your smartphone.

Enhanced Home Cinema: Optional wireless subwoofer and rear speakers for a more immersive home cinema experience. Syncs seamlessly with compatible BRAVIA XR TVs.

Sustainability Focus: Designed with sustainability in mind, using recycled plastic in product construction and eco-friendly packaging materials to minimize plastic usage.

Compatibility: The soundbar will be the first compatible device for the new Sony | Home Entertainment Connect app, enhancing user convenience.

The BR 03 collection presents a range of models, all powered by the latest BR-CAL.302 automatic caliber and water-resistant up to 100 meters. It comprises three models with black ceramic cases: Black Matte, Phantom, and Heritage, offering a retro aesthetic. Additionally, there are three versions in polished steel: Black Steel, Blue Steel, and Golden Heritage, each with black, blue, and brown dials, respectively. The Golden Heritage version introduces a trendy vintage spirit.

Bell & Ross has a heritage rooted in aeronautical instrumentation. The collection initially launched in 2006 with a 42mm format to make Bell & Ross’s identity more accessible. In 2023, the new BR 03-A has been reinvented with a 41mm case, subtly changing the visual finish of the watch while preserving its iconic design. This collection is available at Ahmed Seddiqi & Sons boutiques in Dubai Mall, Mall of the Emirates, Mirdif City Centre, and Wafi Mall.

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Canon Launches RF Mount Cinema Prime Lenses for Cinema EOS System

as magnification, aberration correction, and dual pixel focus guide. They also feature distortion aberration correction, enhancing video production efficiency during shooting and editing.

These lenses deliver outstanding optical performance, vivid color reproduction, and suitability for 4K and 8K cameras. They incorporate large-diameter aspherical lens elements, anomalous dispersion glass, and 11 aperture blades, enabling a shallow depth of field, round blurring, and soft image rendering. Unified color balance simplifies color tone adjustments when switching lenses during the same scene.

With precise torque control on the operation ring, these lenses facilitate smooth adjustments for cinematic shooting. Their consistent design across the series streamlines lens exchanges without the need for matte box or follow focus adjustments. A knurled surface near the mount ensures a secure grip when attaching and detaching lenses.

The new set of RF mount Cinema Prime lenses was showcased at IBC 2023 on 15th - 18th September 2023 at the RAI, Amsterdam, for visitors to explore and experience.

Key features of the RF mount

Cinema Prime lenses:

• Genuine RF mount for stable operation without a converter

Canon announces the introduction of a new series of RF mount Cinema Prime lenses, building upon the existing portfolio of EF mount CN-E Primes and PL mount Sumire Primes. The seven new lenses, Canon’s first cinema lenses equipped with its RF mount, combine high optical performance and cinema-style operability to meet the needs of professional video production such

as drama, documentaries, music videos and other large productions.

The native RF mount ensures highspeed communication between the lens and camera body, offering stability and comfort during operation. These lenses are compatible with EOS C70 and EOS R5 C1 RF Cinema cameras, allowing control over various functions via camera body operations, such

Affordable Excellence in Imaging and Design, Nokia C32

Packing a 50MP camera and stellar imaging algorithms, Nokia C32 brings advanced imaging to an even more affordable price point. It comes in a refined design with a toughened glass finish and elegant, straight sidewalls that give the C-series a premium feel. Arriving with the latest Android 13 right out of the box. This is a budget phone well under 500 Aed, and the highlight of this budget phone its glass back. You rarely ever get to see a

• High speed lens communication offering advanced metadata support from the lens to camera

• Geared rings offer greater control via hand operation and third party follow focus accessories

• High optical performance and high image quality for 4K, 8K and HDR productions

• T-stops up to T1.3 with broad focal lengths covering ultra-wide to telephoto

glass panel in this price segment (or even the one above it). It is safe to say that the C32 still has the best in-hand feel out of all the devices in this price segmentThe camera cutout on the back panel is still made out of the same quality of plastic as the rest of the C-series lineup. The battery life of this smartphone is very impressive. The 5,000mAh battery unit can easily last more than a day.

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Hisense Unveils Smart Laundry Collection for Efficient, Hygienic Living

Leading home appliances manufacturer Hisense is taking the strain out of wash days across the Middle East and North Africa with the launch of its premium smart 5S series laundry collection inculcating the smart living with smarter technologies in your laundry.

The 5S laundry series is the pinnacle of Hisense’ laundry portfolio, packed with smart features including 19 present programs, making your laundry chores even easier. This laundry series includes smart washing and drying machines and combined models for washing and drying, whose characteristic feature is connectivity. The range features Connect Life application, that allows the user to manage the process of washing and drying much more comfortably and economically. It also is supportive of latest technologies such as auto dosing and high-temperature steaming.

The 5S Series Washer put a display of smart living, for instance, it

automatically chooses the precise dosage of detergent and softener needed according to the weight of laundry in the drum, and its 1,000ml soapbox can hold up to 24 loads of detergent at a time. Also, the high-temperature steam released from the drum base to fully penetrate the clothes, which can eliminate 99.99 percent of Escherichia coli and staphylococcus aureus bacteria, the latter of which is the leading cause of skin and soft tissue infections.

The 5S Series Dryer has a high-pressure sensor that can constantly and accurately monitor temperature and residual water rate, ensuring a more efficient spin. The dryer comes with an all-new ‘dry in less than half the time’ programme, saving users both time and energy. It can also detect laundry dryness. Providing the laundry is not taken out of the drum for 15 minutes, the drum stops heating and tumbling every five minutes to keep laundry moving which prevents wrinkling.

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Intel Stays on Track with Process Technology Plan, Unveils Xeon and AI PC Processors

At its third annual Intel Innovation event, Intel unveiled an array of technologies to bring artificial intelligence everywhere and make it more accessible across all workloads, from client and edge to network and cloud.

HIGHLIGHTS

• Intel confirmed its five-nodes-in-four-years process technology plan remains on track, and it demonstrated the world’s first multi-chiplet package using Universal Chiplet Interconnect Express (UCIe) interconnects.

• The company revealed new details on next-generation Intel Xeon processors, including major advances in power efficiency and performance, and an E-core processor with 288 cores. 5th Gen Intel Xeon processors will launch Dec. 14

• The AI PC arrives with the launch of Intel Core Ultra processors on Dec. 14. With Intel’s first integrated neural processing unit, Core Ultra will deliver power-efficient AI acceleration and local inference on the PC.

• A large AI supercomputer will be built on Intel Xeon processors and Intel® Gaudi2 AI hardware accelerators, with Stability AI as the anchor customer.

• General availability announced for the Intel® Developer Cloud for building and testing high-performance applications like AI, including details that it is already in use by customers.

• New and forthcoming Intel software solutions, including the 2023.1 release of the Intel Distribution of OpenVINO toolkit, will help developers unlock new AI capabilities.

IN DETAIL:

Intel CEO Pat Gelsinger shared significant updates on silicon innovation and multi-chiplet packaging technologies. Intel’s ambitious five-nodes-in-fouryears process development program is progressing well, with Intel 7 in high-volume production, Intel 4 ready for manufacturing, and Intel 3 on track for completion by year-end.

Gelsinger introduced the concept of glass substrates, a groundbreaking technology set to revolutionize transistor scaling, especially for data-intensive tasks like AI, ensuring Moore’s Law’s continuity beyond 2030.

In terms of performance and AI expansion, Gelsinger unveiled Intel’s next-generation Intel Xeon processors, set to launch on December 14. These 5th Gen Intel Xeon processors offer remarkable performance improvements, faster memory, and power efficiency, benefitting data centers globally. Sierra Forest, arriving in H1 2024, will provide exceptional rack density and performance per watt, including a version boasting 288 cores. Granite Rapids, with P-core performance, closely follows, promising 2x to 3x better AI performance than its predecessor. In 2025, Clearwater Forest, the nextgen E-core Xeon, will debut on the Intel 18A process node.

Gelsinger introduced the AI PC era with the forthcoming Intel Core Ultra processors, codenamed Meteor Lake, featuring Intel’s inaugural integrated neural processing unit (NPU). Core Ultra, launching on December 14, leverages Foveros packaging technology and Intel 4 process tech, offering not only impressive power-efficient performance but also discrete-level graphics performance with onboard Intel Arc graphics, marking a pivotal point in Intel’s client processor roadmap.

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OPPO Pad 2 Sets a New Benchmark for the Global Flagship Tablet Market

sound cavity, along with support for Dolby Vision HDR and Dolby Atmos. These elements work together to delivering theater-like audiovisual enjoyment with vivid pictures and captivating audio.

The OPPO Pad 2 features top-tier hardware, including the flagship MediaTek Dimensity 9000 platform, LPDDR5 high-speed memory, and UFS3.1 flash memory. It offers industry-leading performance with efficient power consumption for smooth operations, even with resource-intensive apps and multitasking. The tablet’s large 9510mAh battery provides up to 12.4 hours of continuous video playback, and its 67W SUPERVOOC flash charge fully recharges the battery in just 81 minutes.

For seamless work across multiple devices, the OPPO Pad 2 offers Multi-Screen Connect 2.0, connecting to smartphones via Bluetooth for access to calls, texts, and internet using the phone’s data directly from the tablet. Multi-device interaction supports real-time viewing, editing, and saving of content and allows notifications and apps from the phone to be displayed and operated on the tablet in real-time through Screen Mirroring. Continuous screencast enables a smooth transition from phone to tablet viewing.

• The OPPO Pad 2 features an industry-first 7:5 aspect ratio display, providing a comfortable reading experience and expanded viewing area.

• Powered by the flagship MediaTek Dimensity 9000 platform, the tablet offers top-tier performance and includes a large 9510mAh battery with 67W SUPERVOOC™ flash charge for extended usage and rapid charging.

• The tablet supports Multi-Screen Connect 2.0, enabling seamless multi-device interaction and boosting productivity.

• The cutting-edge OPPO Pad 2 sets a new standard for flagship tablets globally with its unmatched combination of features.

The OPPO Pad 2 is the first tablet with a 7:5 aspect ratio display, sharing a similar aspect ratio to PCs, A4 paper, and books, thus offering users a comfortable and familiar reading experience. Compared to conventional 16:10 Android tablets, the OPPO Pad 2 offers nearly 10% expanded viewing area. Furthermore, the aspect ratio remains consistent at around 7:5 whether in full screen or splitscreen mode, ensuring ratio consistency across various modes.

The 11.61-inch screen boasts flagship-level parameters, including a high resolution of 2800x2000 for ultra-clarity and enhanced image details. It supports a 144Hz ultra-high refresh rate and five levels of adaptive refresh rate adjustment for smoother visuals and more efficient power consumption. The display achieves ultra-high colour accuracy with ΔE<2 colour tuning, delivering more lifelike, vibrant visuals with support for 1.07 billion colours. Additionally, it is certified by TÜV Rheinland to meet the Low Blue Light (Hardware Solution) standard, enabling users to comfortably enjoy visual content for longer stretches of time.

For a more immersive entertainment experience, the OPPO Pad 2 is equipped with four symmetrical-placed speakers with 8.0cc

Despite its feature-rich capabilities, the OPPO Pad 2 is designed with a slim 6.54mm profile and a lightweight 552g build. The tablet features a durable gray metal unibody with a curved middle-frame for a visually thinner look and a comfortable grip. A unique metallic texture surrounding the camera adds a premium aesthetic and enhances the device’s in-hand feel.

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A Marvel of Speed, Innovation and Excellence

The Realme GT3 is a smartphone that redefines the mobile experience, offering an incredible 16+1TB storage option at an attractive price point. Let’s dive into the outstanding features that make this phone stand out.

240W Charging:

The Realme GT3 boasts a groundbreaking 240W charging speed, setting a new industry standard, the GT3 reaches 20% battery capacity, and a mere 9 minutes and 30 seconds fully charges its 4600mAh battery.

Revolutionary Battery and Charging Innovation

Realme leads the charge by introducing 240W fast charging on a mass scale. This achievement covers charging security, battery lifespan, and accessory compatibility.

Enhanced Charging Safety and Extended Battery Life

With a massive 6580mm2 VC liquid cooling system that covers 61.5% of the battery, the Realme GT3 ensures efficient heat dissipation, enhancing charging safety. Surprisingly, this smartphone boasts an 80% battery lifespan with 240W charging, more than double the industry standard.

Pulse Interface Design: Redefining Interaction

A translucent window on the camera mod-

ule reveals a polished chipset deco, NFC chipset, and the innovative Pulse Interface System, complete with a C-shaped RGB lighting ring.

144Hz Ultra AMOLED Display

The GT3 features a spacious 6.7-inch 144Hz 1.5K flat AMOLED screen with impressive brightness, ultra-high-frequency PWM dimming, and an ultra-narrow chin. This delivers an ultra-smooth video experience, seamless web browsing, and social media engagement, with smart refresh rate adjustments for optimal battery life.

Performance and Storage Beyond Compare

With 16GB of RAM and 1TB of storage, it effortlessly handles numerous background apps. Powered by a Snapdragon processor and running on Android 13 with Realme UI 4.0, it’s available in Pulse White and Booster Black.

Immersive Photography and Advanced Sensors

The GT3 boasts a powerful camera setup with a 50MP main camera, Sony IMX890 OIS Camera, 8MP ultrawide lens, and a 2MP macro lens. It also includes under-display optical fingerprint, accelerometer, gyro, proximity, and compass sensors.

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Review } Realme GT3

Gitex Global Expands Across Dubai with Dual Mega Venues

World’s largest tech and start-up event spearheads global tech takeover at Dubai World Trade Centre and Dubai Harbour. Blockbuster duo to accelerate the epic race for AI dominance in the year to imagine AI in everything

The 43rd edition of GITEX GLOBAL will take place from 16-20 October 2023, the blockbuster tech showpiece once again reaching full capacity at the Dubai World Trade Centre as it prepares to host more than 6,000 exhibitors, while Expand North Star, the world’s largest start-up event hosted by Dubai Chamber of Digital Economy, will kick-off its largest ever edition from 15-18 October 2023 at the new Dubai Harbour venue, featuring 1,800 start-ups from 100-plus countries at the Middle East’s biggest iconic superyacht hub.

GITEX GLOBAL and Expand North Star will comprise a combined 41 halls spanning 2.7 million sq. ft of exhibition space – a 35 percent increase over the previous year – converging the best minds and most visionary companies to scrutinise, challenge, define, and empower the digital agendas of the world.

GITEX GLOBAL will present the year’s largest AI showcase and summit, its record growth fuelled by the AI innovation wave currently gripping the globe’s imagination, as 3,500 AI-infused exhibitors reveal how this next big technology shift is transforming lives, governments, business, and society.

The AI boom has also added another layer of complexity to protecting digital assets and critical IP infrastructure, with the elevated GITEX Cyber Valley taking the fight directly to the dark cyber-criminal underworld, gathering leading info-sec brands and global experts at the year’s biggest cyber security showcase.

Amplifying this growth, launch shows GITEX Impact and Future Urbanism Expo promise to be the epicentre of ground-shaking shifts in climate technology, while advancing sustainable cities, and co-creating a net zero future ahead of the UN climate change summit, COP28.

“The intense demand for involvement in GITEX from the global tech and start-up

community is an acknowledgment of the strong impetus to learn, exchange, debate and challenge the recent developments in the tech sphere,” said Trixie LohMirmand, Executive Vice President of Events Management at DWTC, the organiser of GITEX GLOBAL and Expand North Star.

“From AI, cyber to the mounting interest in clean tech, GITEX converges public and private sector leaders from more than 170 countries to explore the new unknown paradigms of the future digital economy.”

Expand North Star propels Dubai to forefront of global entrepreneurship economy

Expand North Star hosted by the Dubai Chamber of Digital Economy will scale to a record size in 2023, featuring 1,800 startups this year to connect, inspire, and extend engagements in one of the world’s most innovative and entrepreneurial ecosystems.

More than 1,000 investors from 70 countries with $1 trillion under management will also converge at the new Dubai Harbour venue, as they look to ramp up the momentum in startup investment after a year of tepid achievements.

Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy, said:

“Expand North Star is set to drive the next era of digital entrepreneurship and inspire the next generation of innovators and thinkers.

“This landmark event will serve as a strategic catalyst to expand the future of Dubai’s digital economy, creating an unrivalled platform to gather key stakeholders from the global start-up community here in the emirate.”

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AI innovation wave, cybersecurity and launch shows fuel unprecedented growth

HID Announces Employee Badge Integration with Wallet Apps

Honor Unveiled A Concept Phone At IFA 2023

At the event in Berlin, the device broke boundaries across tech and fashion. Before the event, HONOR had announced its collaboration with TIME 100. They welcomed attendees to the TIME Lifestyle of Tomorrow discussion, where speakers embarked on a journey that explored the convergence of technology, fashion, sustainability, and lifestyle.

HID, a leading provider of identity solutions, has introduced an integration that allows employee badges to be added to digital wallets, offering seamless access to workplaces. The HID Mobile Access solution combined with digital wallets simplifies access control and enhances the user experience by replacing physical cards with smartphone or smartwatch authentication.

Employees can activate their badge in their digital wallet, granting access to the workplace and corporate applications through NFC-enabled readers. Beyond building access, the digital employee ID card has various applications, including securing laptops and workstations, enabling secure printing, providing special access to restricted areas, offering charging station access, and facilitating parking.

This mobile employee ID card offers several advantages:

Enhanced Security: Biometric authentication like facial and fingerprint recognition adds an extra layer of security, while encryption in digital wallets ensures the secure storage and transmission of credentials.

Frictionless Experience: NFC technology enables quick and secure access.

Streamlined Security: Digital wallets simplify key distribution and management, eliminating the need to print physical keys.

Convenience and Uninterrupted Access: The badge works for up to five hours in power reserve/saver mode if the mobile device needs charging.

Protection for Lost or Stolen Devices: A locator app helps users locate or lock lost or stolen devices and remotely erase their badge.

Cost Reduction: Adoption of HID Mobile Access with digital wallets reduces costs related to physical badge production, printing, maintenance, and replacement.

Improved Efficiency and Scalability: HID Origo cloud platform enables remote management and credential updates, enhancing security, workplace efficiency, and scalability.

This integration also aligns with sustainability goals, as it reduces plastic waste associated with physical badge production and reissuance due to loss. Digital employee ID cards are more resource-efficient and support companies in achieving their climate change objectives.

The discussion addressed how the development of technology had changed people’s lifestyles, how tech was reshaping the future of fashion and lifestyle, and what upcoming possibilities were.

Speakers at the discussion included Giles Deacon, Couture Designer at Giles Deacon Group, Bram Van Diepen, Design Director, BURBERRY Menswear, and Anne-Marie Tomchak, journalist, broadcaster, and former Vogue Editor.

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www.VARonline.com September 2023 | 17 35+ Years of Trust No. 1 Brand Of UAE & Africa Model No: TM-TAB1085B Model No: TM-SW650 Model No: TM-SW460 Model No: TM-SW500NS Model No: TM-MID1080N Model No: TM-MID880 10.1” 4G Calling 2-in-1 Octa-Core Tablet Mega Matrix 128GB Built-in Memory Expandable up to 128GB 4GB Built-in RAM NEW 4G Calling Octa-Core 1920x1200px 10.1” 4G Calling Tablet with MS Office 4GB Built-in RAM 64GB Built-in Memory LTE android 12 Latest Version android 13 Latest Version Preloaded MS Office 4G Calling + Data Built-in 4G 4G Octa Core 8” Rugged Tablet or 3/32GB Built-in Memory 6/128GB Built-in Memory android 12 Latest Version certified certified certified 1280 x 800 px IPS Screen Octa-Core Processor Calling + Data IP 57 Certified Waterproof DUST PROOF Certified Dust Proof AMOLED Calling Fitness Smartwatch VOICE ASSISTANT Bluetooth Calling Activity Tracker Sleep Monitor Heart Rate Monitor IP68 Waterproof Calling Smartwatch Sleep Monitor Heart Rate Monitor 100+ Dial Faces Activity Tracker (Pedometer) Bluetooth Calling Assistant STANDBY TIME* 25 DAYS Metal Strap Fitness Smartwatch with Calling Activity Tracker Built-in Speaker & Mic Heart Rate Monitor Bluetooth Calling Voice Assistant BIG 1.96” FULL SCREEN FREE Extra Strap Orange Say “Ok Google” 10:50 Phone Calling... 1 2 3 4 5 6 GHI JKL MNO 7 8 9 0 * # Powerpoint Tablet | Notebooks | Smartwatches | Wireless Earbuds | Accessories MY LITTLE PONY BATMAN Authorized licensee manufacturer: Quality Gulf Co. LLC,Dubai - UAE Best Brands For Retail, Hypermarkets, IT Mega Stores, Corporate Gifts, Toy Stores & Online Stores www.touchmate.net www.wb-heros.com CONTACT FOR PARTNERSHIP Peter : +971 55 800 4438 Kevin : +971 55 800 4418 Export Sales : Tel. +971 4 8800444 Email: export@touchmate.net Extra Straps Olive Green Black

Anticipating the Awe! Huawei’s Impressive Lineup of Laptops

The arrival of the HUAWEI MateBook X Pro, HUAWEI MateBook D 14, and HUAWEI MatePad 11” is causing a stir in the tech world, as enthusiasts eagerly await these extraordinary laptops that promise to redefine elegance and power.

HUAWEI MATEBOOK X PRO: ELEVATING PRODUCTIVITY WITH UNMATCHED ELEGANCE

Prepare to be enchanted by the allure of the HUAWEI MateBook X Pro, a flagship laptop designed for those who demand both beauty and performance. The laptop’s exquisite skin-soothing magnesium alloy body weighs in at a mere 1.26 kg, embodying the perfect balance between aesthetics and functionality. Sporting the formidable 13th Gen Intel Core processor, enhanced by the 30W Performance Mode, this laptop delivers a level of performance that is truly remarkable. The crowning jewel is the 14.2-inch 3.1K HUAWEI Real Colour FullView Display, which brings breathtaking clarity and color accuracy to your fingertips. This display is no ordinary screen; it’s TÜV Rheinland Eye Comfort 3.0 certified, ensuring that your visual experience remains comfortable even during extended usage. Moreover, the Smart Conference features, complete with the AI Camera and AI Sound, are poised to elevate your online meeting experiences to new heights.

HUAWEI MATEBOOK D 14: A SYMPHONY OF POWER AND ELEGANCE

Behold the HUAWEI MateBook D 14, a laptop that effortlessly marries high-performance capabilities with an elegant design. With the 13th gen Intel Core i7-1360P processor under its hood, multitasking becomes seamless and fluid. The 180-degree hinge lends a touch of versatility to your computing experience, while the cutting-edge HUAWEI Metaline Antenna 2.0 ensures unwavering connectivity.

The 14-inch Eye Comfort HUAWEI FullView Display, boasting an impressive 90% screen-to-body ratio, invites you into a realm of

immersive visuals that have been thoughtfully certified by TÜV Rheinland for Low Blue Light. The fusion of durability and portability, embodied by its 1.39 kg weight and 15.9mm thickness, makes the HUAWEI MateBook D 14 an irresistible companion for both work and play.

HUAWEI MATEPAD 11: UNLEASH YOUR INNER CREATIVE WITH SPECTACLE

Prepare to be captivated by the HUAWEI MatePad 11-inch, a canvas for creativity and entertainment that redefines your digital experience. A 120 Hz HUAWEI FullView Eye-Protect Display takes center stage, ushering in smooth visuals and unrivaled touch responsiveness. With TÜV Rheinland’s seal of approval for both Low Blue Light and Flicker-Free technology, your eyes are well taken care of during those extended screen sessions. The HUAWEI M-Pencil (2nd gen) and HUAWEI Smart Keyboard are not mere accessories but potent tools that fuel your productivity and enhance your creativity. The stage is set for a new era of digital exploration and self-expression.

18 | September 2023 www.VARonline.com
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