VAR Magazine

KIOXIA INFLUENCES MIDDLE EAST MARKET WITH EXCEPTIONAL MEMORY PRODUCTS

Santosh Varghese Vice President, Toshiba Gulf

Give a broad overview of the brand KIOXIA KIOXIA was previously known as Toshiba Memory. In October 2019, Toshiba Memory was rebranded as KIOXIA; KIOXIA is a combination of the Japanese word KIOKU - which means “MEM ORY” and the Greek word “AXIA” which means “VALUE.” Kioku goes beyond the notion of memory as just storage of data to broadly encompass experiences, emotions, and ideas.

Tell us about your memory products

KIOXIA teams are the inventors of NAND flash memory in 1987. Our legacy of innovation continues in the NAND Flash indus try. With our proven track record of success and reputation for innovation, KIOXIA has an innovative and award-winning range of products in the memory storage lineup and SSDs.

Do you continue your legacy memory products and drives?

Hard disk drives are also a key business for Toshiba. Toshiba has a complete 360 range of HDD products in personal client storage, nearline storage, network attached storage, data center, and cloud storage.

OF VAR

We are extremely pleased to re-introduce the VAR Maga zine (236th edition), which has been the flagship brand of JNS Media International since 2005.

Its simplicity allows deep and wide reach of communication to the target market. VAR is an easy read, enhanced communica tion in large format and it amplifies featured products. It acts as a direct marketing catalogue in its simple, yet powerful, format.

Single or multiple products can be communicated, and VAR is very apt for product launch, sales promotion, and marketing.

Going forward, we expand the target channel readership to Electronics, Surveillance & Security, Mobility, Accessories, Imaging Devices, and IT – products and peripherals.

Our readers are key decision makers, frontline sales staff & influencers of IR, VARs, traders & promoters, and resellers, distributors & sub-distributors.

Both print format and digital can do deep promotions - we distribute 10,000 copies in the channel. It will be digitally pro moted though it e-magazine format and coverage on VARonline. com and social media channels. The past expertise of distribut ing in this format besides the enhancement of the channel has given us the motivation to re-launch the product.

Our B2C online marketplace launch of www.eZkrt.com com plements the channel engagement and expands business ave nues. The upcoming B2B platform (anticipated in full featured by the end of 2022) will further enhance business opportunities

Also COC Awards will be launched next year and we expect to hold multiple volume channel events starting in December 2022

We thank all our readers and advertisers for the encourage ment that make the 236th edition a reality.

Happy Reading

Publisher Vivek Sharma

Elaborate on KIOXIA’s industry engagement through its latest initiative, ExceLENS.

ExceLENS is an innovative channel and marketing promo tion campaign focused on promoting KIOXIA products in the channel and also for our end consumers.

The following are the key activities conducted as part of the initiative:

• ExceLENS Photo Walks: It’s an initiative to promote the KIOXIA range of EXCERIA Pro/EXERIA PLUS SD cards for photo enthusiasts. Customers who buy cards 64 GB and above will get a chance to learn the basics of photography both theoretical and practical field training from renowned photographers/photo influencers. They also get goodies, such as a KIOXIA branded t-shirts and caps besides stand ing a chance to win a photography trip to Maasai Mara/Ran thambore (India ) or Georgia

• ExceLENS Awards: This is an annual photography award for amateur and professional photographers in the Middle East and Africa

• Channel Programs

• ExceLENS Performance Club: This initiative rewards the sales performance of our front-end sales staff across dealer channels. Currently, this program is being launched in the United Arab Emirates (UAE)

• ExceLENS Cricket League: This is an annual cricket league match between KIOXIA channel partners across the UAE

How do you evaluate KIOXIA’s business pros pects for the upcoming years?

The demand for phones will keep increasing due to the rap id implementation of 5G in the Middle East region. Mobile PC will fuel demand for SSD, SD cards will continue to be in demand as DSLR photography is still popular among photo enthusiasts, and USB will be in demand with students!

On March 08, 2023, while the world commemorates the achievements of women, JNS Media International enthusiastically lauds the contribution that women folks make ever y day in the elds of business, creativity, social ser vice, and more

To celebrate, cherish, honor women’s role in shaping the society as a whole, we are recognizing them for all their efforts and arduous work.

DOCKING STATIONS RANGE

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USB-C - 2 x 4K

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HDMI -

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Visitors can experience Ring’s full range of smart home security solutions at the Middle East’s largest technology event Ring, whose mission is to make neighborhoods safer, will be participating at GITEX Global 2022 to be held from October 10-14 at the Dubai World Trade Center (DWTC). The company will spotlight its innovative suite of devices from Video Doorbells, and Indoor and Outdoor Security Cameras, as well as the company’s latest offering – Ring Alarm. Visitors can also enjoy interactive product demos, giving them the opportunity to experience the benefits of a wholehome security system.

Ring customers can secure their homes using the company’s range of devices, from DIY-installed video doorbells to battery-pow ered security cameras, while keeping an eye on their property whether home or away.

“Peace of mind is essential when away from home, and what better way to ensure that than giving families the ability to always be home, from wherever they are? Ring is committed to keeping homes and communities safe and connected, and we hope to change the way homeowners view security with our easy-to-use devices,” said Mohammad Meraj Hoda, Vice President of Business Development, Middle East and Africa at Ring. “GITEX is an exciting event for us to meet customers, showcase our line of products, and host demos for visitors to experience how effective and easy to use Ring’s solutions for home security are.”

At GITEX, Ring will showcase its entire range of smart home security products, including Floodlight Cam Wired Pro, an outdoor camera, hardwired for reliable protection. With advanced motion settings, 1080p video with HDR, powerful LED beams and a securi ty siren, homeowners can secure their property, talk to anyone on their premise, and even set off the siren remotely.

In addition to Floodlight Cam, Ring will also highlight Video Doorbell 4, Spotlight Cam, Indoor Cam, and Stick-Up Cam for indoor and outdoor use. These devices are all Wi-Fi enabled and equipped with HD video, motion-activated alerts, two-way talk, and night

RING SHOWCASES SMART HOME SECURITY INNOVATIONS AT GITEX GLOBAL 2022

Mohammad Meraj Hoda Vice President of Business Development, MEA, Ring

vision.

Ring Alarm, the latest addition to the Ring product line, will be on display at GITEX for visitors to expe rience. An easy-to-install home se curity system, Ring Alarm includes a Base Station, Keypad, Contact Sensor, Motion Detector and Range Extender.

“At Ring, security, privacy, and user control is foundational to achieving our mission. It motivates our teams, from design to engineering, as we continue to in novate for our customers. Technology in the home is evolving to meet changing customer needs and busy lifestyles, and we’re excited to showcase our easy-to-use, affordable solutions at GITEX this year,” added Hoda.

Company executives and experts will be available at Zabeel Hall Z3-B10 to meet with potential distributors and customers, and show visitors the full range of Ring products available, as well as how to set up and operate the devices using the Ring app.

TOUCHMATE CONSISTENTLY PROVES EXCELLENCE IN DELIVERING VALUE-FOR-MONEY PRODUCTS

Quality Group of Companies is a leading electronics and computer products manufacturing company in the UAE. It sells consumer IT and electronics products ranging from tablets to smartphones under the brand, TOUCHMATE. Vasant Menghani, Founder and CEO of Quality Group of Companies (TOUCHMATE) discusses the rising e-commerce opportunities in the electronics and gadget segment.

Walk us through the range of IT and electronics prod ucts sold by Quality Group

TOUCHMATE is UAE’s premier 35+ years home-grown tech acces sory brand, founded in 1988. Quality Group is the manufacturer of TOUCHMATE tablets, smartwatches, computers, accessories, peripherals, household appliances, and software solutions which are best for corporate, distributions, dealer channels, supermar kets, and retail chains.

How competitive TOUCHMATE is in the diverse mar ket of technology products and solutions?

The group’s value system is committed to excellence in delivering val ue-for-money products. Our tablets come with preinstalled MS Office. Plus, they have a unique feature of parental control apps and kids’ safety apps. TOUCHMATE provides premium quality cost-effective products to the world which helps to make day-to-day life easy.

What are your approaches and strategies that bring new consumers into Quality Group’s brands

We are a brand that continues trying to understand our consum ers and hence we can accommodate their growing needs. TOUCH MATE keeps in mind affordability, durability, values with super bundles, benefits with the latest technology, and advantages. We continue to design the latest trend products to retain and bring new consumers into TOUCHMATE Family.

How do you evaluate the scope of e-commerce busi ness in the UAE market (i.e., financial factors, com petition, customer experience, etc.) considering your long-standing experience in the market?

The UAE ranks as the fastest growing e-commerce market in the world in 2022 as online sales across the world continue to register a phenomenal boom in Information Technology. Quality Group launched two e-commerce web portals, www.gulfdeals.com and www.touchmate.net for B2C e-commerce business. This is in the line with the company’s digital transformation strategy and the

current market trend. As a leading regional brand, we pride our selves on our ability to drive technological innovation to positively impact the e-commerce ecosystem.

Customers Always need offline as well as Online buying, (as consumers’ buying behavior keeps changing). In the coming future, the business will move from Offline to Online for better range, best prices, and Comfortability. Competition is tough but has to move Online for customer benefits, Satisfaction, retention & Brand Visi bility. That is why Along with our group e-commerce websites, we also support all Top Local e-commerce brands like Amazon, Noon, Carrefour, LULU, and many other upcoming Online sites.

What plans are laid out for 2023 in terms of business enhancement?

Today’s consumers need more than just their technology to thrive in a world of hybrid work and learning. This evolving consumer behavior has inspired TOUCHMATE devices introduced today are built to support people on the go and most importantly serve them in new and exciting ways while at home.

Over the past two years, personal device demand has in creased; smartwatches, tablets, and audio devices are some of the hottest commodities in tech right now and we will focus more on enhancing user experience in these categories & keep creating 5-10 New products every month.

Quality Group plan to expand business in Saudi Arabia for 2023 and increase export business by 25% to new territories in the Mid dle East, Africa, Europe, Nepal, and India.

Education is changing and we have a plan to launch two mod els which will specifically target students with education apps for CBSE online courses. TOUCHMATE software solution division delivers innovative Solutions for HR and payroll with mobility. As these solutions are the best for all corporate and SME companies to handle Staff members, document handling, and expiry alerts to save from fines, and to run the company systematically. More than 700+ Companies are using the “TOUCHMATE Office Document “ Software Solution in UAE.

Vasant Menghani

Founder and CEO of Quality Group of Companies

WACOM CINTIQ PRO 27 PEN DISPLAY ENGINEERED FOR HARMONY

Designed to fit the individual and unique workflow needs of today’s and tomorrow’s professional digital artists and content creation teams, Wacom’s latest pen display combines next-generation pen and touch technol ogy with best-in-class screen and color performance and customizable ergonomic enhancements. The Wacom Cintiq 27 is thoughtfully built to be an extension of artists’ hands and vision.

PRO PEN 3 AND ITS MULTI-TOUCH CUSTOMIZATION

Users now can change the weight, barrel size, and center of gravity of the pen with interchangeable components that come with the pen. Being able to customize the pen allows artists and designers to satisfy their exact working prefer ences which ultimately translates into more comfortable and natural-feeling digital input sessions.

Pro Pen 3 has enhanced tilt recognition and still features Wacom’s renowned EMR (Electro-Magnetic Resonance) technology with 8,192 levels of pressure and battery-free operation.

A BRILLIANT DISPLAY

The Cintiq Pro 27’s new display features virtually no par allax and latency with a much-improved refresh rate of 120Hz, allowing the cursor to track twice as fast as previous models. It is equipped with HLG (hybrid log-gamma) and the PQ (perceptual quantization) curve for displaying and editing HDR (high dynamic range) video content. Delivering brilliant 4k resolution in 10-bit color, 98% DCI-P3.

NEW STAND DESIGNED FOR DESIGNERS

The Cintiq’s new stand matches the modern, sleek design of the new pen display. It’s fully adjustable to meet virtually any working position and even supports +/- 20 degrees of screen rotation.