• 110+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Michelob ULTRA 19 TH Hole • Saturday Kids Day & Family Day • Shop in the Radmor Golf Gallery • Spirits Experience with Hood River Distilling • Enjoy Timberline Vodka, Big Gin and Batanga Tequila at the show Featuring Presenting Sponsors 2022 SHOW RECAP portlandgolfshow.com FOLLOW US! Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m. March 25-27 Portland Expo Center WELCOMES THE New Exciting Venue! 9,000+ Attendance! 15-Year Average
2 • varsitygolfshows.com 2022 Portland Golf Show 2022 SHOW RECAP Mark Your Calendar for Next Year’s Show! March • 3 - 5 • 2023 Stay up-to-date on new sponsors, show activities and more at portlandgolfshow.com Event Owned, Managed & Marketed By Varsity Communications, Inc. VARSITY GOLF SHOWS Table of Contents Event Overview .................... 3 • Golf Show Summary • Quick Facts Event Features 4-5 Event Sponsors .................... 6 Exhibitors & Floor Plan 7 Marketing & Promotions .......... 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus Event Photos 10-20 For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com varsitygolfshows.com
Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Portend in 2022 expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Portland’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 130 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,
Quick Facts
e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
The 2022 Portland Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
First Tee of Greater Portland, LPGA Portland, OR, OGA, PGA
Section, PNGA
2022 Portland Golf Show varsitygolfshows.com • 3 2022 SHOW RECAP
Overview Show Owner ............ Varsity Comm., Inc. Date March 25-27, 2022 Site Portland Expo Center Average Attendance 9,000+ Exhibits 110+ Media Exposure $100,000 Campaign Ticket Prices Players Tour Pass $59, Adults $15, Seniors (60+) $14, 12 & Under Free Manufacturers Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon, TaylorMade, Tour Edge Sponsors ............... 1 Welcoming, 15 Presenting, 16 Supporting, 7 Patron Host Hotel Oxford Suites Portland-Jantzen Beach Oregon Hotel Endorsed & Supported by ... The Campbell Course, The
Pacific Northwest
2022 SHOW RECAP
Event Features
Fiddler’s Green New Equipment Testing & Fitting Zone
Try and buy the hot new club’s from the game’s biggest brands courtesy of Fiddler’s Green! Hit all the new models on our free, on-site driving range, then get fitted and buy the 2022 products right there at the show.
Par West Golf Golf Equipment Sale Area
Save and enjoy our equipment sale partner from Par West Golf, one of Portland’s exciting and newest golf stores and busi nesses.
The PXG Tour Experience
Our official club of the show, PXG will be setting up custom fittings using their tech, Tour truck, swing studio and ambassa dors — fitting and selling right on site
North Pacific Mortgage Short Game Central
Powered by PXG
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Edward Jones Long Drive Challenge
Powered by SpringTee & PXG
Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
KP Challenge
Powered by SpringTee & PXG
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Weston Buick KIA GMC Putting Challenge
Powered by PXG
Every successful putter wins a two-for-one of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Oregon Live Main Stage
Stop by the Main Stage and learn from the game’s top teach ers, industry experts, fitness professionals and more.
Michelob ULTRA 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on bigscreen TVs, or learn from pros on the adjacent Main Stage.
Free Lesson Area
Get your swing tuned up for spring! Using the latest in tech nology and teaching techniques, top industry professionals will be giving free lessons all weekend long.
Radmor Golf Gallery and Sale
Seattle’s newest local golf apparel company Radmor Golf will showcase and unveil their sustainable fabric golf apparel that is turning heads at their Pioneer Square and Bellevue Square stores.
Lasered in with Leupold Golf
Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.
Pelzer Golf Products and Flag Assist Super Sale
Shop the Perfect Putting Mat, GPS products, training aids and learn all about their newest product called Flag Assist.
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North Lake Physical Therapy Golf Studio
A Northwest leader in physical therapy, rehabilitation, strength training and cutting edge Titleist Performance Institute practices and teachings, the team from North Lake PT will again be ready for you at the show.
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
Travel There & Back Get Travel Fitted - Travel 101 Zone
Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.
Mind 2 Motion Teaching Zone
Alison Thietjie is the founder of ‘The Anatomical Absolutes’ in the golf swing. She is a Neuroplastician that has coached play ers like Jim Furyk, Berhard Langer and Justin Leonard.
Hood River Distillers Tasting Room
Sip and savor the latest gin, vodka, tequila and more from the Hood River Distillers team. Learn cocktail ideas and where to buy their products.
Heritage Distilling Whiskey Experience
Always a fan favorite, the Heritage Whiskey Experience allows you to sip and sample their whiskies, bourbon and favorite BSB. Buy the products and take them home.
Disc Golf Depot Indoor Course
The latest addition to the show sponsor lineup will be a popu lar one where you can learn how to play disc golf and shop for the latest equipment on site.
The First Tee of Greater Portland Jr. Golfer Area
A special area just for kids! Featuring fun games and instruc tion from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
2022 SHOW RECAP
The First Tee of Greater Portland Kids & Family Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
Synlawn On the Green
Check out a sweet synthetic putting green built right on the show floor by Synlawn. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
The StretchZone
With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibil ity, distance and score.
The PXG Tour Experience
Our official club of the show, PXG will be setting up custom fittings using their tech, Tour truck, swing studio and ambassadors — fitting and selling right on site.
2022 Portland Golf Show varsitygolfshows.com • 5
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Sponsors
Welcoming Sponsor
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
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&
Ace Golf
AM/PM Retail
Ameriprise Financial Services
Aspen Lakes Golf Course
Bandon Dunes Golf Resort
Batanga Tequila
Bendetti Optics/Club Sunglasses, Inc.
Big Gin
Birdie Time Pub
Black Butte Ranch
Bob’s Freakin’ Nuts
Callaway Golf
Camano Island Coffee Roasters
Chambers Bay
Chiro One Wellness Centers
Circling Raven Golf Club
Claremont Golf Course
Cleveland Golf
Clicgear USA-Proactive Sports
ClickHeat
Cobra Golf Colwood Golf Center
Corona Premier Shootout at Gamble Sands
Country Financial Beaverton
Cutwater Spirits
Desert Willow Golf Resort
Disc Golf Depot
Dream Vacations
Edward Jones
Emerald Valley Golf Club
Envision Golf
Fairway Custom Golf
Fiddler’s Green
First Tee – Greater Portland/ The Campbell Course
Flag Assist
Foursom Golf Cars
Glendoveer Golf Course
Golf in the NW – Spokane Golf Show
Golfing Oregon Magazine
Golfweek Magazine’s Amateur Tour
Gsix Products
H&H Salsa
HD Products-Putter Stand
Heritage Distilling Co.
Heron Lakes
Hood River Distillers
Indi Golf
Infinity Golf
Plan
Jacuzzi Bath Remodel of Portland
Javan Imports
JLB Investments-Hidow
Johnson Fitness & Wellness
Just A Distillery
Just Rum
JW World Resources
K2 Vision / King Lasik Ka’anapali & Hokuala – Indigo Golf Hawaii Leaffilter
LeafGuard
Left Coast Travel by Dream Vacations
Leupold Golf Life Wave Links and Leisure
LPGA AGA (Portland Chapter)
MGI Power Golf Carts Michelob ULTRA Mid America Golfing Events Mizuno Golf Mt. Hood Oregon Resort North Lake Physical Therapy North Pacific Mortgage NW Golf Guys
Floor 10'
NW Golfers Playbook
Odyssey Oregon Chapter PGA
Oxford Suites Portland Parwest Golf
Pelzer Golf Supplies
Skamania Lodge Srixon StretchZone Vancouver WA SunRiver Resort SwingU Synlawn T’s Happy Golfer T-Mobile TaylorMade
The Home Course
Three Rivers Casino Timberline Vodka Titleist
Tour Edge Golf Travel There and Back Troy Teal Long Drive US AM TOUR
Visit Walla Walla Weston Buick KIA GMC Widgi Creek Golf Club
Jocie Braaksma 3/15/2022 11:40 AM 13007-22 Portland Golf r9.dwg Portland Golf Portland Golf 3/25/22 Expo Center Portland, OR Hall Henrik Zimmermann 13007-22
Persimmon Country Club
PING
Pins & Aces
PNW Marketing
Pumpkin Ridge Pure One Golf
PXG Portland Radmor Golf Renewal by Andersen Resort at Eagle Point Resort at Port Ludlow Rogue 5 Media, Inc-Golfing OR/Golfing NV
Salish Cliffs Golf Club Salishan Resort Golf Links
Exhibitors 10'10'-6"
Qty 92 2 11 5 5 1 2 1 1 1 1 122 Legend: Every effort has been made to ensure the accuracy of all information contained on this floor plan. However, no warranties, either expressed or implied are made with respect to this floor plan.
Dimension 10'x10' 10'x50' 20'x20' 20'x40' 20'x50' 20'x70' 30'x40' 40'x45' 40'x50' 45'x45' 45'x50' Totals:
Wildhorse Resort & Casino Wine Valley Golf Club
X Golf Tualatin
the location
building columns, utilities
other architectural components of the facility is consideration in the construction of an exhibit,
is the sole responsibility of the exhibitor to physically inspect the facility to verify all dimensions and locations.Show Name: Show Dates: Facility: City, State: Location: AE: Show Number: Drawn By: Revised: File:
30'
603 60560620' 50' 607 609 611 61420' 50' 639 641 643
610 50' 612 50' Pure Indi
64620' 50' 516 40' 20'
60220' 50' Infinity 44520' 20'
503504 505506 507508 509510 511512 52552620' 20' 527 52953020' 20' 531 535 537 539540 541542 543544
204
306 200' Net 65020' 50'
305
307
202301302401402501502601 10' 103 30' 40' 10'
308 53620' 20'
309
311
Fairway Custom
420519 422521
310 33620' 20'
312 320 70' 20' 340 342 344 403404 405406 407408 409410 411412 416 20' 20' 236335 238337 240339
426 428 430 432 436 438 439440 441442 443444
10' 10'10'10' 10'
206 208 210 212 22620' 20' 23020' 20' 24220' 20' 246 45' 45' 303304 140' 50'
316415 318417 546 50' 45'
21620' 20'
111 30' 40'
22020' 20'
119 20' 40'
10' 10'-6"
WESTLINKBLDG. EASTLINKBLDG. MEN WOMEN MENWOMEN FIRST AID MEN WOMEN CONCESSIONS CONCESSIONS H H H H LOBBY H H GGH 241' 120'-6" Short Game DEMO LINE Main Stage PGA Par West Ace 19th Hole PUTT PXG Disc Golf LD/KP First Tee Javan Imports Red Tail RV 117 20' 40' 125 20' 40' 129 20' 40' 10'
2022 Portland Golf Show varsitygolfshows.com • 7 10' 10' 10'
15' 131 50' 40'
Stretch Zone 145 45' 40'
Marketing & Promotions
RADIO & TELEVISION ADVERTISING
• Radio - 300 Golf Show Radio Spots
THE GAME SPORTS - 100+ spots over 2 weeks.
THE FAN 100+ spots over 2 weeks
RIP CITY RADIO 80 spots over 2 weeks
ROCK Format stations - 50 spots over 2 weeks.
KXL News Talk 60 spots over 2 weeks
KGON FM 8 spots this week in Prime
KEX News 20 spots this week
THE BREW 20 spots this week
• Live Broadcasts – X Live Broadcasts
Fox Morning Portland - live show friday – 8-live interviews/features on golf show.
CBS Portland - live all friday from the show in the am.
Live From The Show With The Game and The Fan live interviews on air – 3 times.
Rip City Radio - 10 min interview last week on show.
• Television Ads: 200+ Golf Show TV Spots
Golf Channel-Portland Dma – 120 ads: Golf Channel shows PGA Tour over 2+ weeks 1.2.
Comcast Portland – ESPN, ESPN 2 , NBC Sports week of show – 20 times 5
Univ. Of Oregon B-Ball – Ran spots in PAC 12 game with U of O. 50,000.
FOX12 – 15+ ads in AM news week leading up to show.
KOIN CBS – 20 spots 3 weeks of PGA TOUR coverage and AM/PM news.
KGW NBC – 15 ads in AM News and AM/PM news.
KATU ABC – 20 spots on NBA B-Ball and AM/PM News 2.1.
13 Million Impressions
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Marketing & Promotions
E-MARKETING: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners
• Show Ads, Email Campaigns
With: OregonLive, ENTERCOM Radio, Alpha Media, KXL, PGA, OGA, Fiddler’s Green and 25+ regional partners. Dedicated email blasts to Portland Golf Show database – almost 20,000 email subscribers. Press releases for four months to regional media.
SOCIAL MEDIA CAMPAIGN: Via Facebook/Twitter
Facebook advertising campaign to targeted Portlandarea audience. Multiple Facebook messages and boosted posts to our followers heavily focused on 30 days leading up to the event.
2022 Portland Golf Show varsitygolfshows.com • 9 2022 SHOW
and Show Messages
ACTIVITIES Free Lessons, Great Prizes & More! Free Admission Free Play On Skills Games! Kids can try their hand the putting and Short Game Junior Putting Championship Compete for free against other kids for the title Junior golf experts will be in the lesson area all day to give young golfers insights to improve their game. Portland Golf Show Passport have your passport stamped — then turn in win fun prize! Junior Golf Presentations The First Tee of Greater Portland and top local instruc rising golf stars, and get answers the questions you have about your child’s game — and your own! The 28th Annual Portland Golf Show moves to the Portland Expo Center, March 25-27. Thanks to golfers like you, the Portland Golf Show is one of the nation’s lon gest-running, most popular and successful con sumer golf expos, drawing over 100 exhibitors and 9,500 attendees each year. With the endorsement of the Oregon Golf As sociation, the Portland Golf Show has become the kickoff event to the golf season for thousands of golfers across Oregon and southwest Washing ton, who look forward to the show’s incredible values, tremendous giveaways, once-a-year sales and more. This year’s show will pack the hall with even more unbeatable deals and fun activities. Visit the Fiddler’s Green Testing and Fitting Zone to get sneak peek at the most-buzzed-about new clubs from the game’s biggest manufacturers — includ ing the Callaway Rogue ST driver and irons, the TaylorMade Stealth driver, the PXG 0811 driver and irons, the PING G425 line, the Cleveland Zip wedge and more — then choose your favorite and hit all you want, for free! Enjoy a free lesson from a certified teaching professional in the son Zone take in swing seminar on the Main Stage or try your hand at Putting, Long Drive, Closest to the Pin and Short Game win rounds of golf, stay-and-play vacations and more. Be sure to stop by the PXG Tour Experience and test out all the clubs from one of the hottest names in golf. And, when you’re too worn out to do any more, kick up your heels in the ULTRA 19th Hole and enjoy a cold beverage while watching the PGA TOUR and college basketball ac tion on big-screen TVs. Be sure to pick up your round of golf to Mt. Hood Oregon Resort and, you bring the kids, stop by The Children’s Course booth to pick up free golf cl b (first 150 on Sat. only) and an addi tional round of golf, just for kids! See page for a full list of exhibitors. And most of all, remember to have fun … and hit ‘em straight. Welcome To The 28th Annual Portland Golf Show! Fiddler’s Green Golf Shop & Testing Zone Want to try before you buy? Check out the latest in club technology from all of the industry’s big boys in the Fiddler’s Green Testing and Fitting Zone of the game’s biggest manufacturers — including Callaway, Cleveland, Cobra, Mizuno, Srixon, TaylorMade, Titleist, Tour Edge (subject to change, check PortlandGolfShow.com for the latest list) — you can spend the entire day hitting as many balls as you like with the hottest new drivers and irons of the year, all for free! addition, you can consult with manufacturer’s representatives on-site to find the perfect fit for your game. Weston Buick Kia GMC Putting Challenge One of the most exciting events of the weekend is the Weston Buick Kia GMC Putting Challenge held on 40-foot green built right on the show floor, and surrounded by beautiful new BMWs. Every golfer who makes the putt throughout the weekend will receive prize and will be invited back to compete in Sunday’s Portland Putting Championship, where hundreds will gather around the green as players compete for fabulous Hyatt Regency Ka’ana pali stay-and-play golf vacation and the title of 2022 Portland Putting Champion! North Pacific Mortgage Short Game Central Powered by PXG Chipping more your thing? Try your hand at the North Pacific Mortgage Short Game Central where golfers chip Almost Golf Balls into holes of all sizes on an airborne banner. Every ball that sails through hole wins prize, including rounds of golf, golf balls, apparel and more! Edward Jones Long Drive Challenge Powered by PXG Big hitters love the Long Drive Challenge where golfers tee it high with the hottest new drivers and let fly on state-of-the-art TRUGOLF simulator. With separate divisions for men, women and seniors, and two sessions each day, everyone has the chance to win free rounds of golf! Closest to the Pin Challenge Powered by PXG Of course, not everyone’s bomber — come back to the TRUGOLF simulator throughout the weekend to compete the Closest to the Pin Challenge where golfers can flash their iron skills on some of the most famous holes in the sport to win rounds of golf and more! Michelob ULTRA 19th Hole Grab a cold beverage in the where big screen TVs will show all the latest PGA TOUR, LPGA Tour and college basketball action. Hood River Distillers and Heritage Distilling Tasting Room Sample and buy these great spirits: Timberline Vodka, Big Gin, Batanga Tequila and Heritage Distilling Whiskies. Saturday Is Kids Day! Thank you to our sponsors! Supporting Sponsors Presenting Sponsors Patron Sponsors Endorsed & Supported By What One of the nation’s largest consumer golf expos! When March 25-27, 2022 NEW VENUE Portland Expo Center Hours Friday — 11 a.m. 5 p.m. Saturday — 10 a.m. 5 p.m. Sunday — 10 a.m. p.m. portlandgolfshow.com Tickets General Admission: $15 Seniors, Active-Duty Military & First Responders: $14 Kids 12 and Under: Free Show will follow all current COVID-19 protocols and rules of Portland Expo Center. The Skinny $2 off admission when you show your portlandgolfshow.com WELCOMES THE March 25-27 NEW LOCATION Portland Expo Center Endorsed and Supported By OFFICIAL CLUB OF THE SHOW Featuring the PXG Tour Experience Welcoming Sponsor PRINT MEDIA: 20 Display Ads • The Oregonian 14 display ads print and digital over 3-week period (140,000 daily, 170,000 Sunday). • Pacific Northwest Golfer Pre-event program 2 weeks before the show (100,000 homes).
PortlandGolfShow.comSat. is Kids Day! WE’RE BACK GOLF IS BOOMING! 100+ Exhibits • Win Trips & Equipment Major Manufacturers • Great Sales March 25-27 Portland Expo Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4 NEW LOCATION FREE GOLF See website for details. Restrictions apply.Presented By GREAT PERKS and FREE SRIXON BALLS W/ PLAYERS TOUR PASS!
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