2024 Show Recap
OVERVIEW
Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Seattle in 2024, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Seattle’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 120 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local
QUICK FACTS
Show Owner ............... Varsity Comm., Inc.
Date March 9-10, 2024
Site ........................ Seattle Conv. Center
Average Attendance 8,000+
Exhibits .................... 150
Media Exposure
golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
The 2024 Seattle Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
$100,000 Campaign
Ticket Prices ............... Player’s Tour Pass $79, Adults $17, Seniors (60+) $16, 12 & Under Free Manufacturers
Bridgestone Ball Fitting, Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, TaylorMade, Titleist, Wilson, XXIO
Sponsors
21 Presenting, 9 Supporting, 6 Patron
Host Hotel ................... Inn at the Washington Athletic Club
Endorsed & Supported by .... First Tee of Greater Seattle, Golf Sisters, LPGA Amateur Golf Assoc., NLGA, PGA Pacific NW Section Western Washington Chapter, PNGA, WA Golf
2024 Show Recap
EVENT FEATURES
Puetz Golf Equipment Testing & Fitting Zone
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
Puetz Golf Retail Equipment
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
Dukes Seafood Short Game Central
Powered by Cleveland Golf
One of the most popular games at the show is our chipping contest. Use a Cleveland wedge in the Duke’s Seafood shot and win prizes based on accuracy.
Tito’s Handmade Vodka Longest Drive Challenge
Powered by Srixon, TruGolf and XXIO
This game is for everyone. Accuracy is the key not brawn. Hit it close to the line and you can be the big winner in one of our simulators.
OkiGolf KP Challenge
Powered by Cleveland Golf, Srixon, TruGolf and XXIO
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win prizes in our simulator.
Lee Johnson Auto Family Putting Challenge
Powered by Indi Golf and Hyatt Regency
Make a putt and you win a round of golf to Cedars at Dungeness. Grand Prize is a Maui Stay and Play Package courtesy of Kaanapali Golf Resort and Hyatt Regency.
PGA Pacific NW Section Western WA Chapter
Free Lesson Area
Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area..
Corona Premier / KJR 93.3 FM Main Stage
Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Corona Premier 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
Indi Golf & Sta-Built On the Green
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Flatstick Pub Mini Golf
Stop in at the Flatstick Pub area to play some mini golf for your chance to win cool prizes! They will have a 1,600-squarefoot exhibit space at the show.
Perfect Hands Fitness and Instruction Zone
Perfect Hands Golf is THE WORLD’S FIRST EVER SWING & STRENGTH trainer! Come visit us to feel the PHG difference & why our fully patented system will transform your golf game.
The Orange Whip Experience
Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
Vivid Golf Gallery
The Show’s newest sponsor, check out Vivid Golf’s array of attire, rangefinders and more. And take advantage of their special offers.
Topgolf Exhibit
Topgolf has swept the nation and Renton with their interactive hitting bays, food and entertainment. Meet their pros and enjoy their Show zone.
Indi Golf Zone
Indi Golf’s putters, wedges and clothing is sleek, high quality and turning heads across the U.S. Buy from them at the Show.
Hendrick’s Gin Negroni Machine
Watch our bartender make the perfect Hendrick’s Gin Negroni before your very eyes all weekend long.
Delicato Family Wines Tasting Room
Enjoy a lovely glass of vino in the Delicato Family Wines Tasting Room and relax and refresh during your Show stay.
KPMG Women’s PGA Championship Booth
Meet the onsite staff running the KPMG Women’s PGA Championship at Sahalee this June during the Show. Learn about ticket opportunities and Championship details
Travel There & Backs Get Travel Fitted - Travel 101 Zone
Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.
The First Tee of Greater Greater Seattle Jr. Golfer Area
A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Seattle Kids & Family Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
2024 Show Recap
SPONSORS
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Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity Endorsed & Supported By
2024 Show Recap
EXHIBITORS & FLOOR PLAN
7 Brothers Golf, Inc.
Acupuncture Wellness Center
Alta Lake Golf Resort
Alzheimer’s Association WA Chapter
Ameriprise Financial Services
Apple Tree Golf Course
Aquaquip
Athletic Awards
Bear Mountain Ranch Golf Course
Bellevue Golf Course
Best Western Stovalls Hotels – Anaheim
Birde Play Golf Inc
Boeing Classic
Bridgestone Ballfitting
Bucket Golf
Callaway
Camaloch Golf Club
Camano Island Coffee Roasters
Cascade Adventures
Cascade Golfer
Cascade Golfer Cup
Cascade Golfer Match Play
Cascade Golfer Players Card
Cedarcrest Golf Course
Cedars at Dungeness
Chambers Bay
Chiro One Wellness Centers
Circling Raven Golf Club
Cleveland
Clickheat • DBA WonderPax
Cobra
Coldwell Banker Bain • Mill Creek/Edmonds
Corona Hard Seltzer
Corona Premier
Corona Premier Shootout at Gamble Sands
Daiwa Massage Chairs
Delicato Family Wines WA and OR
Desert Canyon Golf Resort
Discover Surrey-Surrey Tourism & Con. Assoc.
Eagles Pride
Evergreen Golf Club
First Tee of Greater Seattle
Fisher Putters / Yonek Golf
Flatstick Pub
Fun Golf Vacations
Gamble Sands Golf Course
GIT Innovations
Golftrainingaids.com
Guild Golf Carts
Guilty Golf
Hampsan
Harley Exteriors Inc.
Haywoodgolf
Hello Garage
Hendricks Gin
High Cedars Golf Club
Highlander Golf Club
Hyatt Regency Maui
I’D Golf
Indi Golf
Inside Golf
Interbay Golf Center
Jack FM 96.5
Jackson Park Golf Course
Jacuzzi Bath Remodel of Seattle
Jefferson Park Golf Course
Jet FM 95.7
JLB Investments-Hidow
JW World Resources
K2 Vision
Kahler Mountain Club
Ka’anapali Golf Courses • Maui
KJR Sports Radio
KPMG Women’s PGA Championship
KZOK 102.5 FM
Lake Chelan Golf Course
Lake Padden Golf Course
Lakeland Village Golf Course
Launch House Golf
Leaffilter
LeafGuard of Seattle
Lee Johnson Auto Family
Legion Memorial Golf Course
Little Creek Casino-Salish Cliffs GC
LPGA Amateur Golf Association
Lynnwood Golf Course
MGI Golf
Mid America Golfing Events
Mizuno
Moscow Chamber of Commerce
New York Life
NomiNoU
North Pacific Mortgage
Northwest Yamaha Golf Cars
NW Golfers Playbook
NW Ladies Golf Association
Oakley
Ocean Course Hokuala • Kauai
Ocean Shores Golf Course
Oki Golf
Orange Whip
Pacific Golf & Turf
Pacific Northwest Golf Centers
Peak Machinery Club Car
Pearl at Kalauao • Oahu
Pedag
Perfect Hands Golf
PGA Pacific NW Section
– Western WA Chapter
PING
PNGA
PNW Marketing
Premier Golf Centers
Pro Custom Laser Designs
Pronghorn Golf Club
Puetz Golf Superstores
Renewal by Andersen
Resort at Port Ludlow
Riverbend Golf Complex
Rock Island Golf Course
Siena & Arroyo Golf Clubs
Southwest Idaho Travel Assoc.
Srixon
Sta-Built Construction
Suncadia Resort
Swinomish Casino and Lodge
Synthetic Turf Northwest
System Pavers
T-Mobile
TaylorMade
The Home Course
The Seattle Times
Titleist
Tito’s Vodka
Top Fitness
Topgolf
Travel There and Back
TruGolf Inc
Vertical Sports PT
Villa Del Palmar
Vivid Golf
Volcano Golf Course • Island of Hawaii
Walter Hall Golf Course
Washington Athletic Club
Washington Golf
Washington Junior Golf Assn.
West Seattle Golf Course
Wilson
Wine Valley Golf Club
Winning Ways
XXIO
2024 Show Recap
MARKETING & PROMOTIONS 10+
Radio & Television Advertising
• Radio - 450+ Golf Show Radio Spots
Sports Radio KJR – 1 spot driving Golf Show 2 weeks.
KZOK FM – 60 spots driving Golf Show 2 weeks.
JACK FM – 50 spots driving Golf how 2 weeks.
CBS Sports Radio Seattle – 50 spots driving Golf Show 2 weeks.
ESPN Radio Seattle – 70 spots leading up to the show on Golf.
NPR KUOW – 25 spots in AM/PM shows on Golf Show. Entercom Radio Seattle - 70 spots driving Golf Show on all music formats.
• Live Broadcasts – 4 Live Broadcasts
Seattle Sounders – In-game jumbotron ad and ticker newsletter.
KJR, KZOK, ESPN Seattle, Entercom – all doing ticket promos live on air.
• Television Ads: 250 Golf Show TV Spots
Golf Channel Comcast Seattle DMA – 120+ ads on Golf Channel, PGA Tour Coverage, Morning Drive, Golf Fix, Golf Central and other programs for 3 weeks.
CNN, Discovery, Travel Channel – 50 ads on show 3 weeks.
UW Basketball – Ran ads on Pac 12 games this week leading up.
CBS KIRO – 25 ads in PGA Tour 3 weeks and AM News this week.
NBC KING – 20 ads in AM News this week and Golf this week.
Q13 FOX – 20+ spots on local AM news over 2 weeks and Q it UP.
Million Impressions
2024 Show Recap
MARKETING & PROMOTIONS
E-Marketing:
Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners
• The Seattle Times Digital
1.2 million ads targeted at Golfers.
• Puetz Golf
Multiple Reaches to 40,000 Puetz on-line followers.
• Seattle Golf/Cascade Golfer Show E-lists 6+ times newsletters to 35,000.
• Additional Email and Web marketing: KJR, KZOK, CascadeGolfer, PNGA, WSGA, FirstTee, SeattleTimes, Puetz, OKI Golf and 20+ great golf partners!
Social Media Campaign: Via Facebook/Twitter
2 months leading up show. Major focus 30 days out to all show followers. Daily engagement with followers for shows, programming and sponsors.
Print Media: 15 Display Ads
• The Seattle Times
20 total print/tablet ad messages over 3 weeks for the Golf Show messages.
• Pacific Northwest Golfer
Major show program on Golf Show to 100,000 homes.
• Cascade Golfer Magazine
Editorial/promo twice to 100,000.
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