ONE OF OUR BEST SHOWS YET! 8,000+ Attendance! • 80+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Corona Premier 19 TH Hole • Saturday Kids Day & Family Day • Shop in the Radmor Golf Gallery • Spirits Experience with Hood River Distilling • Enjoy Timberline Vodka, Trail’s End Whiskey and Batanga Tequila at the show Featuring Presenting Sponsors 2022 stlouisgolfexpo.comRECAPSHOW FOLLOW US! Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m. March 18-20 St. Charles Convention Center WELCOMES THE
2 • varsitygolfshows.com 2022 St. Louis Golf Expo 2022 SHOW RECAP Mark Your Calendar for Next Year’s Show! Feb. • 3 - 5 • 2023 Stay up-to-date on new sponsors, show activities and more at stlouisgolfexpo.com Event Owned, Managed & Marketed By Varsity Communications, Inc. VARSITYGOLFSHOWS Table of Contents Event Overview .................... 3 • Golf Show Summary • Quick Facts Event Features 4-5 Event Sponsors .................... 6 Exhibitors & Floor Plan 7 Marketing & Promotions .......... 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus Event Photos 10-28 For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com varsitygolfshows.com
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and
The 2022 St. Louis Golf Expo was made possible by the sup port of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthu siasm of the golfing public.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 90 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manu facturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
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Varsity Golf Shows, producers of popular golf shows through out the United States, brought their successful brand of con sumer golf shows to St. Louis in 2022, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to St. Louis’s vibrant golf community.
interviews by show organizers. In addition, e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
Overview Show Owner ............ Varsity Comm., Inc. Date March 18-20, 2022 Site St. ConventionCharles Center Average Attendance 8,000+ Exhibits 80+ Media Exposure $100,000 Campaign Ticket Prices Player’s Tour Pass $54, Adults $15, Seniors (60+) $14, 12 & Under Free Manufacturers Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon,TaylorMade, Wilson Sponsors 1 Welcoming, 15 Presenting, 10 Supporting, 13 Patron Host Hotel ............... Embassy Suites St. Louis - St. Charles/Hotel & Spa Endorsed & Supported by LPGA Amateur Golf Assoc., MAGA, Missouri Golf Assoc.
Quick Facts
Stop by the Main Stage and learn from the game’s top teach ers, industry experts, health and fitness professionals and more.
Every successful putter wins a round of golf and an entry in Sunday’s St. Louis Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
Check out a sweet synthetic putting green built right on the show floor by Xtreme Green. Roll a few putts for fun, or com pete to win great prizes at certain times throughout the day.
Powered by Midwest Golf Innovations & SpringTee
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Old Kinderhook & Lake of the Ozarks Golf Trail Long Drive Challenge
PRO Am Golf Testing & Fitting Zone
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Powered by Sun Valley
PGA TOUR Champions Zone - Ascension Charity Classic
Get your swing tuned up for spring! Using the latest in tech nology and teaching techniques, top industry professionals will be giving free lessons all weekend long.
Hit all the new models from Callaway, Cleveland, Cobra, Mizuno, Ping, Srixon, TaylorMade, Titleist, Tour Edge and Wilson golf clubs at our free driving range. Pro Am Golf experts will be on-site fitting you to the right club!
Powered by Midwest Golf Innovations & SpringTee
PRO Am Golf Golf Retail Equipment Sale
Michelob Ultra/ Hot Shots Sports Pub and Grill 19th Hole
SSM Health Golf Wellness Zone
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
Lesson Area
We are excited to welcome St. Louis’ newest annual golf tour nament to the St. Louis Golf Expo. The Ascension Charity Classic will have a booth and team members will be onsite to share more about tickets, volunteering, all the events and programming of the event. Meet the tournament leaders at the show.
Let master distiller David Weglarz wow you with his gin, agave, brandy and botanicals. You can sample, try and buy right on the spot.
Xtreme Green On the Green
MGI Motorized Cart Test Drive
Dave Sinclair Lincoln St. Louis Putting Championship
Event Features
Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.
Visit Mississippi / Radmor / Wildwood Pub KP Challenge
101 ESPN Main Stage
Lasered in with Leupold Golf
Still 630 Sensory Experience
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
Our welcoming sponsor SSM Health has met and helped thousands of golfers and their families on physical therapy, orthopedics, fitness, rehab, nutrition, hospital services and spine and joint health. Their wellness zone will be a hit again this year.
Simmons Bank Short Game Central
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
Saint Louis Distilling Tasting Room
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
Alison Thietjie is the founder of ‘The Anatomical Absolutes’ in the golf swing. She is a Neuroplastician that has coached play ers like Jim Furyk, Berhard Langer and Justin Leonard.
Mind 2 Motion Teaching Zone
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Enjoy samples, cocktails and meet distiller/owner Dr. Bill Schroer as they roll out their Cardinal Sin whiskies, starka and vodkas for the golfers to enjoy and buy at the show.
Kids and Family Day
Looking for an excellent resistance trainer which can be an integral part your training program? Players who learn and improve the fastest will be using the AERO-SWING to improve their backswing, their forward swing, swing speed, and connec tion between arm swing, body turn and leg work simultaneous ly. Aero-Swing is our official “New Golf Product of the Show”. It garnered special recognition this past January at the 2022 PGA Merchandise Show. Come learn more at the Aero-Swing Training Center at the St. Louis Golf Expo.
Junior Golfer Area
A special area just for kids! Featuring fun games and instruc tion from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
Aero-Swing New Golf Product of the Show
• PA Announcements During the Event
• Logo & Link on Show Website
• Airborne Event Signage
• Complimentary Event Tickets
• Event Signage
• Logo on Print Media
• Logo & Link on the Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
Sponsors
• Sponsorship of Interactive Area
Welcoming Sponsor
Supporting Sponsor Benefits
• Co-Sponsorship of Interactive Area
• Sponsor or Co-Sponsor of a Show Activity
• PA Announcements During the Show
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• Event Signage
• Logo & Link on Show Website
• On-Site Display Space
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Complimentary Event Tickets
• On-Site Display Space
Patron Sponsor Benefits
GOLFSHARPBALLCOMPANY
T-MobileSynlawnSwingU
Mid America Golfing Events Midwest Golf Innovations
Let’sLeafGuardLeaffilterGolfTravel
Simmons Bank St. Louis
St. Louis Distillery St. Louis Post-Dispatch StilL 630
Sharp Golf Ball Company
US Am Tour STL
Maq MetropolitanInnovationsAmateur Golf Assoc.
XtremeWilson Green Synthetic Turf
Leupold Trails
Visit Dubois County, Inc
Mind 2
Michelob Ultra
Louisiana’sLevelwearGolfGolfGolf
WildwoodMississippiPub& Grill
The Golf Academy Plus Tour-Fit Custom Clubs Treetop UniversalCondominiumsWindowsDirect
2022 St. Louis Golf Expo varsitygolfshows.com • 7 2022 SHOW RECAP
MGI Power Golf Carts
SSMSrixonHealth – St. Louis
Sun Valley Golf Course St. Louis
Visit
KinleyKentuckyKeller’sJohnsonHotshotsHometeamHeartlandGolfmartGoldenGearFoldsFloridaFlagFCGFarmersFairwayExploreEnlowDestinationDecaturDeanDaveCutwaterCrownClubhouseClickHeatClevelandChiroCentralCallawayBushnellBrownBigBenderBallAscensionAMPAmateurAlabamaAero-SwingTourismPlayersTourMarketingCharityClassicStrikerFitnessGlovesCedarLodge&CompanyMissouri’sLakeoftheOzarksGolfCouncilOneWellnessCentersTurfCountryGolfDestinationSpiritsSinclairLincolnSt.PetersTeamGolfCartsILAreaCVBFunTravelGripsMinnesotaGolfAllianceCustomGolfInsuranceofTerreHauteLLCAssistGolfAlliance/Dest.MediaofHonorSt.LouisChapterUpSportswearEagleGolf,Inc.KentuckyGolfSchoolsGolfFitness&WellnessCrossingatStoneCreekStateParksGolfSales
F u l l L o w e r L e v e l f o r G o l f S h o wM a r c h 1 ,7 2 0 2 2 , 1 2 : 0 0 P M 2 0 F e e t
Louis)
Exhibitors & Floor Plan
RenewalRendPurePro-AmPINGOldOdysseyOakMizunoMissouriMotionGolfAssociationTerraceResort&SpaKinderhookGolfUSAOneGolfLakeGolfComplexByAndersen(St.
VIP Golfers Pass
LPGA Amateur Golf Association
Seal Smart LLC
Launch Golf STL Network
STL Charter Cable – 100+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX over 2 weeks.
• Radio - 400+ Golf Show Radio Spots
KTVI FOX – 20+ Ads in AM and PM news week leading to the show.
KMOV CBS – 20+ Ads on 2 weeks of PGA Tour Coverage, AM and PM news.
CBS Sportsradio 100 spots over 2 weeks.
• Television Ads: 160 Golf Show TV Spots
Get Up To 6 Rounds & More Front Door Bonus! With paid admission. While supplies last. Details on website Presented By Buy Ticket Online & Get Round to Old Kinderhook Thurs. Ascension Charity Classic Ticket 1st 250 Each day 3 Months Free of the SwingU ‘Plus’ App 1st 1500 Each day Free Oak Terrace Resort and Spa 4-Some All attendees Free Round to Sun Valley Golf Course All attendees WIN A TRIP TO stlouisgolfexpo.com& Free BallsBuy Players Tour Pass for Perks WELCOMES THE March 18-20 St. Charles Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4 80+ Exhibits • Major Manufacturers Mich. ULTRA 19TH Hole • Spirits Tastings SSM Wellness Zone • Sat. is Kids & Family Day! Dave Sinclair STL Putting Championship BETTERPLAYGOLF! stlouisgolfexpo.com WELCOMES THE March 18-20 St. Charles Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4 80+ Exhibits • Major Manufacturers Mich. ULTRA 19TH Hole • Spirits Tastings SSM Wellness Zone Sat. is Kids & Family Day! Dave Sinclair STL Putting Championship BETTERPLAYGOLF! Buy Ticket Online & Get Round to Old Kinderhook Thurs. Ascension Charity Classic Ticket 1st 250 Each day 3 Months Free SwingU “Plus” App 1st 1,500 Each day Oak Terrace 4-Some All attendees Round to Sun Valley All attendees Get Up To 6 Rounds & MoreFront Door Bonus! With paid admission. While supplies last. Details on website Presented By WIN A TRIP TO Buy Players Tour Pass for Perks & Free Balls 10 ImpressionsMillionRADIO & TELEVISION ADVERTISING Marketing & Promotions
ESPN 101 - 250+ spots over 2 weeks and live remote at show Friday.
KSDK NBC – 20+ Ads on AM and PM news week leading up to show.
KTRS the big 550 40+ spots over 2 weeks. Golf Show Radio Live interview Thursday night with Jay Randolph.
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2022 St. Louis Golf Expo varsitygolfshows.com • 9 2022 SHOW RECAP WELCOMES THE March 18-20 St. Charles Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4 stlouisgolfexpo.com B u y Ti c k e t O n l i n e & G e t R o u n d t o O l d K i n d e r h o o k Thurs. Ascension Charity Classic Ticket 1st 250 Each day 3 Months Free SwingU “Plus” App1st 1,500 Each day Oak Terrace 4-Some All attendees Round to Sun Valley All attendees WIN A TRIP TO Buy Players Tour Pass for Perks & Free Balls Front Door Bonus! Get Up To 6 Rounds & More With paid admission. While supplies last. Details on website Presented By 80+ Exhibits • Mich. ULTRA 19TH Hole Top Manufacturers • Spirits Tastings SSM Wellness Zone • Dave Sinclair STL Putting Championship Sat. is Kids & Family Day! TEST & GET FITTED HUGE SALES PRINT MEDIA: 15 Display Ads • St. Louis Post-Dispatch: 20+ display ads in sports and news leading up to show. • Ladue News: Feature ads leading up to show two weeks out. SOCIAL MEDIA CAMPAIGN: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media. DigitalE-MARKETING:Campaign/Ads & Messaging Via Partnerships – 25+ Partners • Show Ads, Email Campaigns and Show Messages With: STLToday.com, Golf Channel, GolfNow.com, Sinclair Lincoln,MAGA, PGA Section, ESPN RADIO, MGA, GOLF 314, STL Golf EXPO database, PRO-AM GOLF, GOLF around STL, Golf Show Facebook/TWITTER and 15+ local regional partners and show clients ALL HELPING! Marketing & Promotions
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