BRAND BUILDING CASE STUDY Industry- Wigs manufacturing & distribution
HURRY AND GET UP TO 50% OFF AMAZING SELECTIONS!
Contents Client introduction Project Deliverables Initial Analysis & Findings Action Plan Highlights Strategy Implementation Results & Performance Conclusion
Š UpReports
Brand Building– Case Study
www.upreports.com
Client Introduction Lordhair is a China based manufacturer and supplier of human hair wigs and hair systems. The company’s hair systems are worn by men as well as women for fighting hair loss and are shipped to over 100 countries across the globe. The decade old company connected with Upreports Infotech to grow its monthly traffic from Organic, Direct, Social, and Referral sources. It wished to establish its brand on all the prominent digital channels and hence were looking for a growth focused branding partnership.
© UpReports
Brand Building– Case Study
www.upreports.com
Project Deliverables Attracting relevant organic traffic Churning high quality and relevant content Ranking improvement on search engines Building presence across diverse channels Growing social visibility and impact
Š UpReports
Brand Building– Case Study
www.upreports.com
Initial Analysis & Findings (March 31, 2017 to March 31, 2018)
Website Organic Traffic:
Official website was not performing well in Organic Search. Analytics showed there were only 61,777 sessions. Social media:
Social media contributed only 8,268 sessions which was too less as per company goals Blog performance:
Blogs contributed very less to site's traffic, and in-depth & DIY content was scarce.
© UpReports
Brand Building– Case Study
www.upreports.com
Upreports' Action Plan The wigs company needed a fool-proof branding strategy where key focus was to be kept on brand visibility, authority content, and social visibility. The major considerations included: Undertaking critical website changes to improve Google visibility. Creating informative and authority content for blog and social media Acquiring high quality backlinks to improve ranking for business critical keywords Streamlining content publishing on all channels Building presence on community platforms Team Upreports created the action plan based on the above and implemented the same to generate long term mileage for the business.
Š UpReports
Brand Building– Case Study
www.upreports.com
Strategy implementation For one year, Upreports worked aggressively to build company's presence on all the relevant digital channels. Below is a breakdown of work done by Upreports to generate Brand Mileage for Lordhair from March 31, 2018 to March 31, 2019. Blog mileage Major focus was to plan, write and publish blogs to rank on Google for terms that were business critical and audience relevant. More than 70 blogs were created and enhanced to create core content
Š UpReports
Brand Building– Case Study
www.upreports.com
Social presence Social sharing is not only critical to reach target audience but also to rank on Google. Social platforms including Instagram, Pinterest, Facebook, LinkedIn and other relevant forums were channelized for generating social mileage. Community activity Since client's target audience was hyper active on community sites like Quora, Reddit and industry forums, we worked consistently on them and made a mark on the popular platforms on behalf of our client.
Š UpReports
Brand Building– Case Study
www.upreports.com
Backlinks acquisition Acquiring backlinks is critical for building a rock-solid search presence. We deployed a modern backlinks acquisition strategy to generate relevant backlinks from diverse platforms. Some of the backlinks acquisition work was focused on: Forum contributions Business listing Visual content creation and sharing Business assets creation Comments activity More
Results & Performance Below are the achievements which our extensive branding plan and tailored strategies brought during the period March 31, 2018 to March 31, 2019).
Organic traffic raised by 93% Direct traffic increased by 81% Social traffic raised by 102%
© UpReports
Brand Building– Case Study
www.upreports.com
Blog mileage
In-depth blogs planned by our team of content experts and researchers started generating huge mileage for the company. Our multiple blogs start diverting relevant audience to our website which played a crucial role in traffic boost.
Š UpReports
Brand Building– Case Study
www.upreports.com
Business critical keywords
Client had a decent ranking for business critical keywords before partnering with Upreports Infotech but we further strengthened its
presence for competitive keywords and improved ranking position on first page.
Š UpReports
Brand Building– Case Study
www.upreports.com
Conclusion Upreports generated huge value for the wigs company in terms of traffic, branding, and online visibility over the span of one year. The company continued their partnership with us and we continue to handle brand building for the renowned company. Upreports Infotech handles brand building, SEO, and digital growth for small businesses as well as global brands. Have a look at more case studies and success stories from Upreports, upreports.com/free-reports.html Email at hello@upreports.com to discuss your business goals with us.
Note: This case study is the digital property of Upreports.com. Duplicating it or sharing it to solicit business or commercial benefit will attract strict legal action & penalties.