CHARITABLE Empowering you to bring the change
Charitable.org
Philanthropy in India: A Brief We, the working class of India, are aware of various problems Indian society is facing today and feel obliged to fix them. And it is evident in our philanthropic efforts.
43% individual donors are willing to increase their philanthropic efforts.
B/w 2011-2016, India observed a growth of 44% among individual contributors.
â—? Source: Bain Philanthropy Report
Leading in kindness
% of adult population donating money
Indian’s philanthropic efforts are larger than that of nations with same level of prosperity as India; even exceeds some developed nations’ philanthropic efforts. 80 ● Ireland Iceland ● Australia ● ● Denmark
● UK
60
US ●
New Zealand ● Israel ● Slovenia ●
40 India ● 20 El Salvador ● Ukraine ● ● Niger
Uruguay ● ● Italy Spain ● Brazil ● ● Portugal ● Czech Republic Mexico ● China ● ● Turkey
20
40
60
GDP per capita ($ thousands) ● Source: Bain Philanthropy Report
Helping hand’s challenge Despite positive attitude & growth, impact of India’s philanthropic efforts fall below avg. on various socio-economic indicators because of following reasons: Lack of credibility of organizations – be it about transparency, trust, or ability to make an actual impact – make many donors reluctant towards donating.
Lack of awareness among donors about different ways – giving time, using skills, & providing intellectual inputs – they can contribute towards the causes they believe in.
Lack of collaboration – between NGOs, and between individuals & NGOs – is making our philanthropic efforts much less impactful than what they actually could be.
Charitable.org: Accelerating change With Charitable, our goal is to make India’s philanthropic efforts more connected, more aware, more credible; thus, more impactful. We aim to become a centralized hub where philanthropists (individuals & groups) and NGOs can connect to work together and make a real impact on the society. Individuals
Education Challenged
Groups / Organizations
Minority
Partners / Influencers
Environment & Animal Rights Human Rights
Volunteers
Health
Business Model We strive to act & work like a charity, and charge a minimal commission fee only on larger donation - for website maintenance and its promotion. Here is the cost breakdown: Donated Amount
Commission
Up to INR 5,000
0%
INR 5,000 - 50,000
5%
Above INR 50,000
10%
How it works for donors With Charitable, connecting and contributing to the causes you believe in becomes as easy as shopping online. Donors
Charitable
% Small, Optional Commission
Charities
Benefits for donors Easy to find and connect with local charities and make donations.
Assurance that your donation will be used for the right causes.
Contribute in different ways - donor, volunteer advisor, partner, & more.
Make the change that you always wanted to see in the world around you
How it works for charities Our goal is to empower charities driven by people who believe in good. Therefore, we onboard young & promising charities after rigorous check. Apply to become a partner
Get verified
Become a certified partner to connect with donors, volunteers, and more...
Benefits for Charities Better visibility among individual contributors and potential partners
Donation and campaign management tools to improve performance
Greater local reach and exposure through detailed Charity page
On-site promotion for better exposure and more donations.
Market Potential By 2025, India’s working class will grow to 1.1 billion
There are more than 31 lack charities in India India’s Largest charity marketplace has only 200 NGOs Only 50% donor are assured of right usage of their donation
Growth Projections In next 5 years, Charitable.org aims to onboard 5000 NGOs from across India working in 7 focus areas namely Education, Women Upliftment, Differently Abled Welfare, Senior Care, Medicine, and Child Safety. Year
Member NGOs
Funds raised (mn)
Profits (mn)
2017
150
10
2
2018
1000
600
100
2019
2200
1000
200
2020
4500
2500
500
Partners Community Reach
Transaction
Partnership with senior groups.
Mobile wallets like PayPal.
College and university campaigns.
Shopping centers like malls.
Collaboration with artists and activists.
Corporate buildings like DLF.
Government & Corporate Partnerships
Charitable.org is seeking support from local and central government bodies to widen its reach.
We aim to share our technology and tools with government organizations to help them improve penetration.
We will help India’s growing corporate explore CSR activities in local communities and vulnerable societies.
HELP US HELP YOU BRING THE CHANGE
Charitable.org