A SEO Guide For Small Businesses & Beginners [PPT]

Page 1


WHAT IS SEARCH ENGINE

OPTIMIZATION ?


SEO Blog

Infographic

Video

Photo Website


WHY SEO IS IMPORTANT FOR YOUR BUSINESS ?


3.5 billion google searches every single day Majority clicks the results on Google’s first page

Increase traffic

Ranks assets better

Poor ranking (4th page, nobody will go there !)

Grow business


WHERE YOU NEED TO

FOCUS ?


1 KEYWORDS


KEYWORDS

Know what keywords Your target audience is using


REAL ESTATE AGENT

Use keyword research tools to find right keywords

Realtor in Florida Florida home search Florida real estate market Florida real estate agents


2 WEBSITE


SEO

WEBSITE CONTENT

WEBSITE META DETAILS

URL STRUCTURE URL

Meta title

photos

text

videos Meta Description

Create keyword filled content

Use right keywords in meta details

Make URL’s descriptive


SEO

PAGE HEADING

WEBSITE

SITE FLOW

LINKING

USER EXPRERIENCE


3 BACKLINKS


Real estate blogs Real estate listing

YOUR WEBSITE REAL ESTATE

BACKLINK

RANKING

TRAFFIC

Never get backlink that are not relevant Backlinks from high authority sites are more powerful

Real estate forums

Never pay for backlinks

Property discovering platforms

Home buying communities


4 ASSETS


OPTIMIZING

Website

Video

ASSETS

ASSETS

Blog

Guides

Reach prospective new customers PDF

Maximize performance

Infographic

Presentations



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.