PORTFOLIO
Hi, I’m Varun A communication Designer currently living in
Thrissur, Kerala, India I create awesome strategies to deliver effective experiences. With a craving to learn and tinker, I’m on a quest to find new ways to express ideas and tell great stories.
+91 9446079367 mail to
varunkalpurath@gmail.com
EDUCATION
ACCOMPLISHMENTS
SOFTWARES
PGD Communication Design Kerala State Institute of Design 2015 - 2018
Coordinated KX 16, First College design fest
Photoshop illustrator Indesign Premier Pro 3ds Max Keyshot Sketchup
B.E Computer Science and Engineering Sri Subramanya College of Engineering and Technology 2008 - 2012
EXPERIENCE Jatayu Earth’s Center Experience Designer 5 months 2017 Aug - Dec ERNST & YOUNG GDS Kinfra film and video park Thiruvananthapuram, Kerala UI design intern 1 month 2016 jun
Coordinated Mini MIFF 2016, Kollam Venue Mascot and Poster Design for SVEEP ( systematic voters education and electoral participation ) Kollam District Co-created college website www.ksid.ac.in
SKILLS Identity Design Illustration Design Research Information Design Interface Design Content Writing Print Layouts Prototyping HTML CSS
LANGUAGES English Malayalam Hindi Tamil
linkedin.com/in/varunkalpurath instagram.com/varunkalpurath behance.net/varunkp issuu.com/varunkp
Arya Vaidya Sala Identity Design/ Branding /Packaging The Arya vaidya sala(AVS) is an advocate of ayurvedic treatment with hospitals, Medicines, research labs, publication and educational institutions. They are expanding to proprietary medicines and daily use products. Founded in 1902, the organization is striving to alleviatte the postition of ayurveda from being alternative medicine.
The Kottakkal Arya Vaidya Sala needed to bring a powerful language to tell their story
To find the core of the identity,A set of keywords were selected by interviewing staff, customers and people close to the Arya Vaidya Sala hospital, Kottakal asking what words they use to describe AVS.
Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-= The fonts had similar quality of AVS being trusted, legible and having prom inent for more than a century. It was also easily accessible and has an authority to it.
The AVS has stores all over india, with majority of it’s customers in kerala. The typography selected must be legible, trusting with all characters available in layout .
Having a logo stuck in people’s mind for more than a century, it was tweaked to match the developed style and typography. The identity manual with prototypes
The old logo(top) has been refined to match new typography and bring uniformity within. The logo is retained to preserve the identity. It was the only symbol of AVS the customers remembered.
The signages for various department and vehicle parking
Packaging for Ayurvedic soap and “chyavanaprasham� brochure. The forms and colours are used to bring a uniformity in aesthetics
Packaging for Ayurvedic medicines
Food Cycle UX/information design What would you do to help solve Indian food crisis if you have a lot of cycles and smartphone. The Food cycle is a project which looks at the food wastage in India and develop a solution to channel that to needy and create a business solution to sustain it.
Initial findings from secondary research
Food wastages in weddings and Institutions are not properly utilized
There is corruption at all stages from farm In-effective storage and distribution systo plate tems
India wastes as much as UK consumes
Food warehouses sell illegaly to local markets
Ineffective storage can lead to huge loss in agriculture
Black market is a big player in price inflation
Basic storage not properly sealed
Brainstorming A set of ideas were selected from a brainstorming session and refined into 1. Excess food takeaways
1. Mobile food delivery
1. Burn it because it is organic
2. Foodie squads to consume excess food
2. convert to animal feed
2. Excess food candy bar
3.volunteer clubs for excess food distribution
3. Use as fertilizer
3. Food patrol to catch people wasting food
4.Excess food restaurants 5.Food bank
4. Art work 5. create food structures in public spaces
4. compost center
1. Impose public therapy sessions to reduce the food wastage 2. Mobile cold storage for excess food 3. create bio fuel out of food
Food collection
Food courts
Cycles
Food collection centres
Free meals
Home delivery
Biogas
Health Rides
The collected food is distributed through food collection centers and free meals centre for poor. The collected food according to it’s condition is utilized through diversifying services. As an alternative revenue, the cycles are used for news paper delivery in the morning when the food delivery service in hibernation
Newspaper collection
Experience Tours
Income
Expense
Food court Home delivery Bio gas Experience tours health rides School exp. Tours Newspaper collection
Cycle maintenance Staff salaries Infrastructure costs Feeding Poor
The logo
Healthy Fitness cycle
Energetic
Food Appetizing
Food Cycle
Colourscheme
Primary colours
#b22957
#c25849
secondary colours
#eaebeb
#99cc6f
The warm colours were selected to create an appetizing feel. To give contrast and strong feedback, a compliment colour was selected.
Wireframes
one time registration and main screen continuing on to uploading food details. Then food cycle application assigns collectors to the request
The collectors are guided by the map real-time. The collector verifies the food and verifies it. If the food is usable, it is collected. The users are rated to avoid future hassles The user screens to track collectors activity, loading screen to engage the user in between processing. a rating screen to appreciate collectors
The visual
The application screen for android with the visual style. The action buttons are given green for contrast. The user is ranked for authenticity and rewarded higher ranks for the number of good donations.
FOOD CYCLE A proposal for a healthy world creating healthy citizens
Jatayu Earth’s Center Experience Design/ Identity design / Spatial design Jatayu Earth’s center is a tourism project spreading across 65 acres of multi-terrain landscape near chadayamangalam town in Kollam district of Kerala. With a vision for an eco friendly tourist destination,
The project highlight is the world’s largest bird sculpture and a highly diverse bio diverse ecosystem. A vision so carefully nurtured by the film art director and sculptor; Mr.Rajiv anchal, the project have grown past an artistic marvel and transcended to a society’s emotion. The destination also serves as a protective veil to preserve the lush green terrain of chadayamangalam.
The project is planned to be non-alcoholic, highly secure and accessible and also advocates a responsible tourism bringing locale people and public to contribute to afforestation and conservation of chadayamangalam vegetation.
The project is planned to be non-alcoholic, highly secure and accessible and also advocates a responsible tourism bringing locale people and public to contribute to afforestation and conservation of chadayamangalam vegetation.
Developing a theme helped narrow the design solutions and paved the stepping stones of the project’s identity
The Theme
Nurturing a healthy community that learn from nature
Primary colour
#93781f RGB 147/121/31 CMYK 25/35/100/30 PANTONE RGB CMYK Websafe
7742c 73/119/59 74/32/96/19 #48763a
7567c 140/83/46 33/47/89/26 #8b532a
PERCENTAGE PANTONE RGB CMYK Websafe
63% of black 418c 82/83/73 62/54/64/36 #525249
white
The colours were inspired from the vegetation, terrain and the sculpture
468c 224/202/163 12/18/38/0 #dfc9a2
The current state of the project deals authorization, information display and asset transactions. This created a need for a formal style adhering to the identity
beak and claw Rounded edges
Stability from the rocks
Colaborate Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*()_+-= Colaborate Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*()_+-= Colaborate Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*()_+-= The font has sharp cut ends like claws and can fit more content because of condensed nature.
Inspired from feathers of the sculpture, a form was developed to replicate in various sizes to represent Jatayu Earth’s Center.
ICONOGRAPHY icons developed for Jatayu Earth’s Center.
Stationery set
Jatayu Earth’s Center Official Gateway Jatayu Earth’s Center has public coming for a visit between construction and to cater them, they have brought a space in hotel. The identity now developed is going to have it’s first application. But the space would require visibility and an identity adhering to the Jatayu Earth’s Center.
Developing Interior The space was measured, then created an activity map for deriving a functional space.
The interior space of Jatayu Earth’s Center Official gateway
t
Initial Tryouts in Sketchup and paper. The flow of customers is translated to the space with highlights to right side.
1.16ft(14 inch)
LOGO 0.9ft X 0.9ft
4 ft 2.65 ft X 0.5 ft
Final design for the signages
8m 1m
0.5 ft 0.66 ft
1.3 m
Interior Design layout of the official Gateway interior. The selected sketch is further detailed to emulate the space exactly to match the space. The logo extrusion in the back is omitted to accommodate a Television showing advertisements of Jatayu Project.
The exterior signage for the space and the signage placed on the roadside. The design align to the form designed for the Jatayu Earth’s Center identity
Completed stills of the Jatayu Official Gateway
Inauguration of Jatayu Official Gateway by Honorable Minister of Kerala Tourism, Co-operation and Dewaswoms Shri. Kadakampally Surendran
Jatayu Adventure Center Illustration / Navigation Jatayu Adventure Center is an extension of Jatayu Earth’s Center with a section of adventure and team based activities. As part of the expansion, the Adventure Center wanted an illustrated map nearly accurate to the terrain.
Sketches done from the iconic positions of Jatayu Earth’s Center. The locations were identified by asking customers about most remembered spots.
To be accurate, reference of the land survey was used and layered with illustrations. Because of space limitations, the most prominent iconic locations were put on the map.
The map covers a day full of adventure based activities set in natural terrain.
illustration Illustration/ Digital painting
Reference Image
THANK YOU