OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
FIVE AREAS OF STUDY Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance
BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
CLASS OF 2024 STUDENTS students per concentration
16
27% MALE* 71% FEMALE* 1% undisclosed
14
Art Direction
Copywriting
*identifies as
COMMON UNDERGRADUATE MAJORS REPRESENTED
14
Experience Design
Advertising Art English Marketing Media Design
15
14
Creative Brand Management
Strategy
36% RACIALLY/ETHNICALLY DIVERSE
65%
AVERAGE AGE
25
AVERAGE GPA
HAVE PRIOR WORK EXPERIENCE
55%
3.3
IN-STATE
REPRESENTING
45%
OUT-OF-STATE
17 STATES + 4 COUNTRIES
You’ve seen our stats, now get to know our students at talesfromsixty.com.
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TUITION
Annual Tuition Rates + University Fees as of 2022-23 Academic Year In-state: $25,863 Out-of-state: $26,553
SCHOLARSHIPS
@VCU_Brandcenter
Students have access to financial aid and other funding programs. Approximately 70% of our students finance their education through federal student loans.
AVERAGE SCHOLARSHIP AWARD
$4,124
WE PARTNER WITH BRANDS TO HELP SOLVE THEIR MARKETING CHALLENGES. THEIR DONATIONS FUEL OUR SCHOLARSHIP FUND. HERE ARE JUST A FEW OF OUR PARTNERS.
ALUMNI + JOBS |
2,000 Alums + Counting
BRANDCENTER GRADUATES WORK AT TOP BRANDS, AGENCIES, AND CONSULTANCIES SUCH AS ...
talesfromsixty.com / brandcenter.vcu.edu / 804.828.8384 / toll-free 800.311.3341
BRANDS
AGENCIES
CONSULTANCIES
OUR ALUMNI ARE ACTIVELY ENGAGED IN MENTORING AND RECRUITING OUR STUDENTS.
RVA Richmond, VA, commonly referred to as RVA, is a historic city in the midst of a creative rebirth. It’s a destination for art lovers and foodies, and is home to a local music scene spanning all genres. Neighborhoods bustle with boutiques, restaurants, galleries, and museums. Our program is housed in one location: our award-winning building, Mike Hughes Hall, on VCU’s Monroe Park campus in downtown Richmond.
VOTED BEST RIVER TOWN IN AMERICA by Outside Magazine