01
Table of Contents Letter from the Director
Our People
01
04
Our Partners
05
Concentrations + Curriculum
08 Jobs
011
Internships
013
014
At a Glance Student Stats
015
When Creativity Calls
09 Once-in-a-Lifetime Opportunity
017
Student Work
The Future with AI
Cover Photo David Schaeffer | Cover Collage KT Schaeffer
031 029
BC Sprint
Inspiration from Thought Leaders
061 Get Hired
067 Graduation
Recruiter Session
069
Fridge-Worthy
027
073
Awards
077 The Network
085
Cannes
Student Life
Ad School. Grad School.
079
081
083
Super Bowl LVII Alumni Highlights
087
075
Your Next Move...
097
098
EDITORIAL STAFF Managing Editor Michal Howick (ST, 2022) / Associate Director for Strategic Enrollment & Communications Creative Director KT Schaeffer (AD, 2001) / Creative Professor & Creative Director Designer Diana Ojibway (AD, 2002) / Designer in Residence
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LETTER FROM THE DIRECTOR In this rapidly changing world, we find ourselves entering uncharted territory, where generative AI is set to become a more prominent force in the workplace. This time of unprecedented opportunity calls for a level of preparation beyond the fundamentals. While mastering the basics is essential, our mission at the Brandcenter is to equip our students with the skills and mindset to innovate and adapt to this new reality—and whatever else the future holds. As you consider your next step, I extend a heartfelt invitation to join us. Together, we will navigate this exciting landscape, develop new skills, and seize the boundless opportunities that lie ahead. The journey won’t always be easy, but I assure you that you can do it. It is precisely the challenges you face that will help you grow and become exceptional at your craft. Determination and resilience are what make Brandcenter students truly special. I am confident that, after your sixty weeks with us, you will not only be prepared to embrace the future, but be poised to lead it. The future awaits your influence. Your Future is Now. Embrace it with enthusiasm and creativity!
Dr. R. Vann Graves Executive Director
PETER COUGHTER
LEADERSHIP
Persuasion RETIRED 1996-2023
OUR PEOPLE VANN GRAVES
KT SCHAEFFER
Creative & Creative Director
HOLLY HESSLER
Executive Director
Creative
TOM SCHARPF Creative / Chair
ASHLEY SOMMARDAHL
BERWYN HUNG
Associate Director
Creative
SCOTT WITTHAUS
FACULTY
EMMA BARONE
Visual Storytelling
ANDREW LEVASSEUR
Director of Strategic Initiatives and Enrollment
Experience Design / Chair
CALEY CANTRELL
ADJUNCT FACULTY
Strategy & Creative Brand Management / Chair RETIRED 2007-2023
SHANNON WILKE
KEVIN ROTHERMEL
Director of Operations and Administration
Strategy & Creative Brand Management
JESS COLLINS Strategy
MICHAEL CHAPMAN CCO, The Martin Agency
ALLISON DUFFEE
Principal Consultant, Capco
JEREMY PAREDES VP, Client Partnerships, Huge Brooklyn
DIANA OJIBWAY Designer in Residence
JERRY HOAK
STAFF
ECD, Managing Partner, The Martin Agency
RICK PLAUTZ
JONATHAN PITTS
Sr. Associate, Motion Graphics Designer, Capital One
NOAH HORNSTEIN
IT Support Specialist
DEAN COLLINS
Motion Design Lead, Arts & Letters Creative Co.
Assistant Director of IT Operations
AMY ROBINSON
STACY THOMAS
Building and Operations Manager
President & CEO, Good Run Research & Recreation
SABRINA CONNOR
HOPE JORDAN
First Impressions Coordinator
Creative Director, Droga5
MARIELLE BECKERS SIEBERS
RON VILLACARILLO Creative Director, Freelance
KEN MARCUS
Senior Writer, ACD, VP, The Martin Agency
Assistant Director of Admissions Operations
MICHAL HOWICK Associate Director for Strategic Enrollment and Communications
RICH WEINSTEIN Associate Director for Extension Programs
HOWARD JORDAN, JR. TV Writer, Producer CBS, Netflix, BET
OUR PARTNERS
HERMON GHERMAY
Global Chief Culture Officer, IPG Mediabrands
DIRECTOR’S COUNCIL
STEVE LATHAM Head of Learning, Cannes Lions
AMBER GUILD
CEO, McCann New York
HILLARY ROGERS
BRAD BLONDES
Managing Director, The Directors Bureau & Magnetic Field
VP, Global Head of Brand Creative & Design, MetLife
LUCAS HECK
WhatsApp Global Creative Lead, Meta
ALI (WYSONG) TRESSITT
KRISTEN CAVALLO
Sr. Account Executive Waze Brand Partnerships, Google
CEO, The Martin Agency
SLOANE HUMPHREY Head of B2B Marketing Communications, TikTok
TARA DEVEAUX
RICH WHALEN
EVP & CMO, Wild Card & 3AM
Managing Director, Deloitte Digital
R. MARC JOHNSON
Sr. Associate Dean, Innovation Officer, UVA Darden School of Business
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X I S S
Over the last 25+ years, more than 2,000 alumni have launched or accelerated their careers following our two-year, full-time master’s program for Art Direction, Copywriting, Creative Brand Management, Experience Design, and Strategy.
Y S T K X EE Brandcenter graduates earn a Master of Science in Business/ Branding in their chosen concentration, and a robust, polished portfolio of creative work.
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ART DIRECTION
COPYWRITING
CREATIVE BRAND MANAGEMENT
EXPERIENCE DESIGN
STRATEGY
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ONCENTRATION ONCENTRATION
AD / ART DIRECTION S1. The Business of Branding Creative Thinking Visual Storytelling Problem Solving for ADs S2. Concept Development Craft for ADs User Participation Platforms S3. Brand Experiences Creative Fusion Portfolio Development Experimentation S4. Innovation Persuasion Advanced Portfolio for ADs S = Semester XD / EXPERIENCE DESIGN S1. The Business of Branding Creative Thinking Craft for XDs Physical Computing I S2. Strategy and Design Visual Storytelling User Participation Platforms S3. Brand Experiences Creating Gravitational Pull Physical Computing II Experimentation S4. Innovation Persuasion Advanced Portfolio for XDs
CBM / CREATIVE BRAND MANAGEMENT
S1. The Business of Branding Creative Thinking Visual Storytelling Problem Solving for CWs
S1. The Business of Branding Creative Thinking Strategic Thinking Research Methodologies
S2. Concept Development Craft for CWs Brand Engagement
S2. Brand Analytics Accounting Brand Design for Brand Managers Craft for CBMs
S3. Brand Experiences Creative Fusion Portfolio Development Experimentation S4. Innovation Persuasion Advanced Portfolio for CWs
S3. Brand Experiences Persuasion for CBMs Advanced Brand Management S4. Innovation Applied Brand Management Advanced Portfolio for CBMs
ST / STRATEGY
CROSS-CONCENTRATION CLASSES
S1. The Business of Branding Creative Thinking Strategic Thinking Craft for STs
S1. The Business of Branding (All Concentrations) Creative Thinking (All Concentrations) Visual Storytelling (AD + CW) Strategic Thinking (ST + CBM)
S2. Strategy and Design Persuasion for STs Comms Planning and UX Visual Storytelling and Design
S2. Concept Development (AD + CW) Strategy + Design (XD + ST) User Participation Platforms (AD + XD)
S3. Brand Experiences Creative Fusion Cultural Impact: Advanced Account Planning S4. Innovation Creating Gravitational Pull Advanced Portfolio for STs
S3. Brand Experiences (All Concentrations) Creative Fusion (AD, CW, and ST) Portfolio Development (AD + CW) Experimentation (AD, CW, and XD) S4. Innovation (All Concentrations) Persuasion (AD, CW, and XD)
C URRICULUM CURRICULUM
CW / COPYWRITING
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Jobs
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BRAND BRAND
A GENCY AGENCY
72andSunny AKQA Anomaly Arts & Letters Creative Co. Barrett Hofherr BBDO BBH Code & Theory CP+B David & Goliath DDB Deloitte Digital Deutsch Droga5 Erich & Kallman Fallon Goodby, Silverstein & Partners GSD&M Joan Leo Burnett McCann McGarrah Jessee McKinney Media Arts Lab Mischief Mono Mother MullenLowe Ogilvy Olson Omelet Preacher R/GA Saatchi & Saatchi Sid Lee TBWA\Chiat\Day Terri & Sandy The Community The Martin Agency The Richards Group Translation Venables Bell & Partners VMLY&R VSA Partners Walrus Wieden+Kennedy Zambezi
Adobe Airbnb Amazon American Eagle Outfitters Apple Away Boeing Capital One CarMax Casper Chewy Chipotle Columbia Diageo Discover Disney Imagineering Dollar Shave Club Duolingo Dyson Etsy Facebook Google Harry’s Hilton Worldwide IBM iX Interscope Records Kroger LinkedIn Logitech Lyft Marriott International Microsoft NBC Universal Nectar Nestle Nike Norwegian Cruise Lines Pinterest Rakuten REI Reef Riot Games Royal Caribbean Group SoulCycle Starbucks Target The Honest Kitchen Urban Outfitters Under Armour UNIQLO Zipcar
Brandcenter graduates work at some of the most creative and innovative companies in the world and at the world’s leading advertising, design, and innovation agencies and consultancies.
CONSULTANCY CONSULTANCY
Where our alums work
Accenture Song BCG Digital Ventures Brand Apart BCG BrightHouse Bulletproof Bullish Butchershop clarkmcdowall Co:Collective Collins Deloitte Digital Frog Frontier IDEO Joe Smith Brand Strategy Jones Knowles Ritchie Jump Associates Marks Part & Sum Pearlfisher Prophet Proto Red Antler Redscout Siegel+Gale Sterling Brands Sterling Rice Group Stink Studios SYLVAIN The Mom Complex TwentyFirstCenturyBrand West Ventures Zeus Jones
Internships
Where our students intern
It’s not a requirement for rising second-year students to do an internship the summer between their first and second years, but most do. And, we do all that we can to help them land great ones. Roles that are aligned with their career aspirations and where they’ll be able to get the most handson experience, have the opportunity to learn from and work alongside incredible mentors, possibly have work produced, and ultimately be better prepared for life and work beyond the Brandcenter.
2024 2023 + 2024 SES 2023 CLASSES INTER NSHIPS: CLAS INTERNSHIP 360i Ace Content Adobe Digital Strategy Group AKQA Amazon Creative Group Argonaut Arnold BBDO Brand Federation Capital One Cartwright Chemistry DDB Dentsu Doner
Emerson Collective Energy BBDO Erich & Kallman Faherty Fallon Familiar Creatures Formerly Known As Fortnight Collective Giant Spoon Goodby, Silverstein & Partners Havas CX Highdive J&J Design Kettle Le Truc Leo Burnett
Lippe Taylor Marcus Thomas McCann McGarrah Jessee McKinney Observatory Ogilvy On Board Experiential Periscope Pixis Drones Publicis PXP Rakuten Rock & Roll Hall of Fame RTO+P Saatchi & Saatchi
Space150 Team One The Davis Agency The Martin Agency The Variable Translation / UnitedMasters Universal Studios Vantage Point Consulting Venables Bell & Partners VITRO VMLY&R Commerce VMLY&R Health Weber-Shandwick Words From The Woods
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STUDENTS AT A GLANCE
Classes 2023, 2024, and 2025
AGE RANGE 20-51 years old
Our students come from many different academic backgrounds and majors. Having an undergraduate degree is a requirement, however, having an undergraduate degree or work experience in a specific field is not. Here’s a look at the classes of 2023, 2024, and 2025.
COMMON UNDERGRAD UNDERGRAD MAJORS COMMON MAJORS Advertising, Art, English, Marketing, Media Design, Criminal Justice, Industrial Design, Biology, Psychology, and Anthropology
Racial/Ethnic
DIVERSITY 32%
Class of 2023
36%
Class of 2024
42%
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Class of 2025
Average Undergrad
GPA
Prior Work
EXPERIENCE (in various fields and industries)
3.4
Class of 2023
3.3
Class of 2024
3.4
Class of 2025
77%
Class of 2023
65%
Class of 2024
67%
Class of 2025
WHERE OUR STUDENTS ARE FROM CLASS OF 2023
48%
IN-STATE
REPRESENTING
22 STATES + 2 COUNTRIES
52%
OUT-OF-STATE
CLASS OF 2024
55%
IN-STATE
REPRESENTING
17 STATES + 5 COUNTRIES
45%
OUT-OF-STATE
CLASS OF 2025
54%
IN-STATE
REPRESENTING
24 STATES + 3 COUNTRIES
46%
OUT-OF-STATE
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WHEN CREAT
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The path to the Brandcenter is not always linear. The following four students felt called to switch paths after discovering, or, in some cases, finally listening to the part within them that loves to create. Read their stories.
TIVITY CALLS START HERE! 018
LIFE IN THE FUNNEL Peyton Spangler (XD, 2023)
Designed by Peyton: Noodlers—made from high-quality, sustainable, natural rubber that lessens the environmental impact of plastic in landfills—bring children away from screens and into the world of their imaginations.
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A former coworker once told me she felt like her career was a funnel. Starting out wide, she studied many things and had a lot of varying interests, all of which led her down the funnel into one job after another. She knew the end of the funnel contained her dream job, even if she didn’t know what that job would precisely look like. And, at any point in time, she couldn’t tell you where in the funnel she was. All she knew was that she was sifting—learning more about herself–and getting closer to where she wanted to be. As a person who has never figured out what she wants to be when she grows up, that analogy really resonated with me.
“Similar to art, design is beautiful, but it’s also useful. It can influence behavior, shape the way people
My background is in architecture, interact, and solve real problems. which I chose because I like math and art. However, as I studied Sometimes design takes the form architecture throughout college, I of a building, but what about all the realized that I didn’t love buildings. I found them interesting to some times it looks like something else?” degree, but I wasn’t fangirling over Le Corbusier. I was fascinated by design more generally. Similar to art, design is beautiful, but it’s also useful. It can influence behavior, shape the way people interact, and solve real problems. Sometimes design takes the form of a building, but what about all the times it looks like something else? Graduating college, I knew I probably didn’t want to be an architect. I applied to design jobs outside the realm of architecture but mainly encountered rejection and confusion at my degree. I didn’t know what I was qualified for or how to explain to people how my skill set translated outside of architecture. Thus, I eventually took a job at an architecture firm. After a year at the firm, I realized I needed to either return to school to become a licensed architect or do something else. As a Richmond native, I had heard about the Brandcenter but didn’t know much about it. I came to visit and spoke with a friend who was a current student at the time. I didn’t know anything about advertising or if I even liked advertising, but I loved hearing about what Brandcenter students were getting to learn and do. I saw (through my internet sleuthing) where graduates were going and the careers that were available to them. I knew it was the next spot in my funnel. In some regards, attending the Brandcenter for Experience Design was a career pivot, but I see how my architectural background paved the way for this path. I was still solving problems and visualizing the user interacting with my designs, but the form of my solutions became more varied. I got to integrate more aspects of myself. What other school would allow me to create a semester-long video project about my hate-love relationship with 7-Eleven? The Brandcenter showed me the range of jobs available to me and gave me the skills, knowledge, and language to succeed at them. I may not know what the end of my funnel looks like, but I am excited for my next spot at Capital One as a Design Development Program Associate. The Brandcenter has given me the ability to get there.
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BAD TIMING, BABY
Ed Keithly (ST, 2024)
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I couldn’t have picked a worse time to go to the Brandcenter. Prior to starting my sixty weeks, I worked in nonprofit leadership recruitment for a decade. I made good money. I knew what I was doing. I was comfortable. In spring 2021, when I returned to the office from Covid-induced remote work, I felt like I had stolen a stranger’s chair. After what should have been an encouraging conversation with my boss, I realized I was more afraid of being promoted than being fired. It was time to go. I took inventory of the parts of my job I still loved— creativity, variety, making things that make people laugh, cry, or change their minds—and I looked for places where I could do more of that. Creative strategy at the Brandcenter emerged as the clear answer. Great. I’d figured it out. Then came my fearbased excuses: I’m too old. I can’t afford this. Maybe the money I’m making is worth being unhappy forever. Are golden handcuffs even really handcuffs? They are gold, after all. It’s not a good time. Half a year of therapy taught me that whether I’m asking someone to treat me better, enrolling in the best graduate program on Earth, or having a kid, there will never be a “good time” to do what matters to me. Did I mention that my wife and I were expecting our first child? My wife gave birth to Graham, the most perfect baby to ever live, on January 26, 2023—two weeks into my second semester at the Brandcenter.
I’m tired all the time. Sometimes I’m late to meetings because Graham spits up on me as I’m kissing him goodbye. But I was tired before Brandcenter and Graham, too.
“I’m too old. I can’t afford this. Maybe the money I’m making is worth being unhappy forever. Are golden handcuffs even really handcuffs? They are gold, after all. It’s not a good time. ...there will never be a ‘good time’ to do what matters to me.” There’s a difference between the kind of tired I feel from spending my days in the wrong chair versus spending them exactly where I’m supposed to be. It’s as big as the difference between spending hours pushing against a locked door and finishing a marathon. I used to have a lot of big talk about what this program was equipping me to do next, but I’m not worrying about that right now. Because the main thing the Brandcenter equipped me with is courage. Courage to know I can do hard things at the wrong time. Courage to know I can hold the attention of 40 people while talking about lightbulbs (literally). Courage to know I can dig past the boring, easy sell to find the electrifying truth. Courage to know that I’ll be able to figure out what’s next when it’s time … because we’ve come this far, baby. There’s never been a worse time to be at Brandcenter, and there will never be a better one. Either way, I’ve never been happier.
Like I said, bad timing.
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ON UNCERTAINTY All my life I’ve struggled with uncertainty and being true to who I am. I was raised in a family that immigrated to the United States from Taiwan. Taiwan is in a constant state of liminality. Mountainous and verdant, yet home to some of the most sparkling, lively cities in the world. Not quite an independent country, and always on the cusp of chaos, crisis, and change. With uncertainty looming, I was taught to seek absolute stability. And in search of that, after I’d graduated college, I worked in financial services for years and years in New York City. Institutional banking, private equity, venture capital. Client onboarding, secretary, analyst, fund accountant. But never creative. In my heart of hearts, I knew that was what I’d always wanted to be. I’ve been drawing and illustrating all my life, and, after home and family, it’s what I love most. But finance
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Jade Chen (AD, 2024)
was safer, and I was scared of uncertainty. And I continued being scared, until a greater, more terrifying fear reared its head: being trapped on a path I hated. Being stuck forever. Because at the very heart of it, the act of illustrating—taking an idea from your imagination and translating it to paper or a drawing tablet—has always been about uncertainty. At the start, you have in your mind’s eye how you think the image will turn out, but it’s never like that by the time your work is finished. In fact, it’s often better. I’d always had it in me to embrace uncertainty and to chase its counterpart: Possibility.
“Who knows what will happen next? But that’s the beauty of it.”
I left New York and am now about to begin my second year in Art Direction at the Brandcenter. Who knows what will happen next? But that’s the beauty of it.
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THERE’S A JOB FOR THAT Taylor Martin (AD, 2024)
I wanted to be everything when I grew up. Teaching was my answer to that. As a third-grade teacher, I was able to channel my love of interior design into my classroom decor, teach my students how to edit videos for projects, play some of my favorite music while the kids were working, and draw giant pictorials of the water cycle and moon phases. Teaching virtually through the pandemic forced me to adapt to new mediums. All of the sudden, I felt uncomfortable in a profession that had become second nature to me. And I liked it. I found myself enjoying the impossible task of keeping third graders engaged for hours on Zoom. The only way to hold their attention, I discovered, was through creating interesting visuals and interactive experiences (although, costumes also helped). I began obsessing over the fonts, colors, and overall design of my lessons and soon realized that’s all I wanted to spend time doing. But, I couldn’t; there’s so much more that goes into teaching. I love teaching and I always will.
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“... and satisfy this But, something in me had awakened, and it sent me back on my quest to figure out what I wanted to be and to find a title that would combine all of my interests and satisfy this craving I had to create. And, there it was: Art Director. This was it. Everything I love. In one title. I knew that in order to become an art director, I would have to go back to school—not only for a degree or a portfolio, but because I had so much to learn. Immediately, I set my sights on the Brandcenter.
craving I had to create. Quitting a job I enjoyed and had done for eight years and moving with my husband were big commitments. But, Brandcenter didn’t feel like a risk.”
I spent the rest of that year teaching myself the Adobe suite via YouTube and giving myself prompts to create a portfolio for my application. One of my favorites was redesigning a book cover just to see if my students would pull it off the shelf more. (See examples to the right.) Through the application process, I worried that my unusual background wouldn’t make me competitive. However, what I thought was a drawback, Brandcenter saw as an asset. I see now, looking back, that teaching is where I began to understand conceptual thinking and my creative process, which has helped me in my time here. Quitting a job I enjoyed and had done for eight years and moving with my husband were big commitments. But, Brandcenter didn’t feel like a risk. It’s given me an understanding of the once-mystical job of an art director, while also exposing me to many other roles I love—like scriptwriting and film production. And, every day, I’m surrounded by extremely talented people who inspire and motivate me to keep pushing myself. After spending the summer interning as an art director, made possible by the Brandcenter and the amazing faculty that supports us, I am so excited for my future. To collect more passions along the way. To be everything I want to be when I grow up.
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CL AS SO F2 02 3
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“What I will remember most about this class is their ability to adjust to anything, and to do it with grace and class. Whether it was entering the program with Covid restrictions, or embracing newcomers from Creative Circus, the class just always took everything in stride. It’s a unique group that always had each other’s back no matter what.” Tom Scharpf, Professor & Creative Chair
028
PPORTUNITY
A Once-In-A-Lifetime
In April 2022, following the announcement that Atlanta’s renowned advertising portfolio school The Creative Circus would soon close, the Brandcenter offered Circus students the opportunity to transfer and complete their education at the Brandcenter. Interested students applied and were integrated into the existing second-year cohort in the Fall 2022 semester, joining the Art Direction and Copywriting concentrations. We consider it an extraordinary privilege to be a part of their story, and we look forward to continuing to celebrate them as alumni in the years to come.
From left: Christina Williams (CW), Emma Finn (CW), Jonathan Barratt (AD), Lucie Desvallées (CW), Kate Luse (CW), Lanie Vorwerk (AD), Alex Fried (AD), Eleni Alafoginis (AD), and Alyssa Moreno (AD)
Red cord in honor of The Creative Circus: Students who transferred from The Creative Circus were awarded Brandcenter certificates at graduation, serving as a meaningful representation of their unique educational journey and encompassing their time at both institutions. Although the transfer students received different credentials, they are alumni of the Brandcenter Class of 2023.
After the closing of Creative Circus, the Brandcenter infused some much-needed generosity and goodness into this post-pandemic world by welcoming the Circus students into the Brandcenter family. Creating a place to land and further harness their creative prowess was an act of community that exudes the family ethos of the Brandcenter. In a time where the pandemic took so much from the students, Brandcenter gave back. David Perez, Founder of The Perezidency
029
Brandcenter has challenged me in the best ways and pushed me toward making incredible work with incredible people. The best part was meeting some of the most talented and kind people who I feel so grateful to call friends. Eleni Alafoginis, AD
I'm so grateful I even got that one year at The Creative Circus because its quirky energy mixed with the Brandcenter's business school rigor turned me into a clown who can strategically tackle a creative brief. And that's exactly what I hoped to get out of my ad school journey. Lucie Desvallées, CW
This school is the definition of sacrifice, and it’s also the definition of reward. Alex Fried, AD
I would like to personally thank the Brandcenter for believing in us and allowing us to join this amazing program. Your belief in us has impacted our lives in such a great way, and I hope we have been able to share some Circus magic with the Brandcenter and Richmond. Lanie Vorwerk, AD
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031
the WORK 032
Mash
Meg Monroe (XD, 2023)
XD Independent Study
Collectively, women make up less than 37% of the music industry today: 3% of producers, 13% of songwriters, and 21% of artists. This underrepresentation exists for a number of reasons, one being the inherent bias nested in recommendation algorithms. Introducing Mash: a brand designed to disrupt the lack of representation in music by inspiring users to practice equitable listening. Mash provides accessible tools for listeners to diversify their current music libraries and encourage others to do the same.
033
Be Dirt Worthy
When only 16% of Brits wait for their clothes to be visibly dirty before washing, there appears to be a fear of acquiring dirt. But, to be messy is to be interesting. The dirt you acquire throughout your day is evidence of a life welllived—so if you have none, you must not be living boldly enough.
Morgan MacLachlan (AD, 2023) / Lara Navarro (CW, 2023) / Allia McDowell (CBM, 2023)
Yellow Pencil D&AD New Blood Awards
OMO, Unilever / Persil
Persil is rebranding dirt as a badge of honor and challenging a new, younger audience to Be Dirt Worthy before they run their wash cycle.
034
Kendall Boron (AD, 2023) / Calyssa Kremer (AD, 2023) / Eli Reece (CW, 2023) / Zack Ackerman (ST, 2023) / Nate Villaire (XD, 2023)
Duolingo
035
Duo Duels
Graphite Pencil D&AD New Blood Awards
Every year, a parent spends over 250 hours fighting with their children. We’re encouraging parents and kids to stop fighting and start dueling. Whoever beats an assigned level of Duolingo Math faster will reign supreme. Introducing Duo Duels.
Wood Pencil D&AD New Blood Awards
Digitalization and global instability have been significant factors in making Gen Z the loneliest generation. However, they haven’t given up hope, as many find a sense of connection through reading, especially romance novels. But what if we could help them cultivate relationships beyond the book? This is the goal of the Connection Collection—a line of merch designed to foster connections around books in real life. From drinkware and bookmarks that promote organic conversations about great reads, to friendship lamps, icebreaker games, and outdoor reading bags, the Connection Collection has everything you need to build intimacy with new friends and lovers.
Penguin Joelle Mitchell (AD, 2023) / Alex Huibsch (CW, 2023) / Allison Fitzgerald (ST, 2023) / Kari Martin Hollinger (CBM, 2023) / Jemimah Ekeh (XD, 2023)
Connection Collection
036
Paint the Colors of Nature
Kat Thompson (AD, 2023)
Behr
Behr is famous for its vast variety of exterior and interior paint colors. Behr’s newest line combines elegance with natural beauty.
037
Engineered For Slow
Lindsey Evans (AD, 2023) / Miles Hanson (CW, 2023)
Shortlist Communication Arts, Advertising Annual
Birkenstock
Founded and produced in Germany, we aimed to bring attention to Birkenstock by flipping German engineering on its head. While German brands often focus on speed and precision, we instead focused on comfort and reliability.
038
Dad’s Root Beer: Sweet, But In A Dad Kind of Way
Calyssa Kremer (AD, 2023) / Emma Finn (CW, 2023)
Dad’s Root Beer
Shortlist Communication Arts, Advertising Annual
039
Dad’s Root Beer is the perfect combo of sweet and spicy—just like dads. Even if dads have good intentions when doing something sweet, they always manage to change it up in their own quintessential ‘dad’ way. They’re sweet, but in a dad kind of way.
Does The Trick
Gorilla Glue
Hazel Cimino (AD, 2024) / Selma Kettwich (CW, 2024)
The glue made for the toughest jobs because sometimes you need something stuck. A little Gorilla Glue goes a long way. How mischievously effective.
040
Comfortably Canadian
Eleni Alafoginis (AD, 2023) / Cameron Sharer (CW, 2023)
Marshall Mattress
Marshall Mattress is a small business in Toronto that specializes in luxury mattresses. A modest and homegrown brand, they are a lot like your friendly Canadian neighbor who wants you to buy their mattress but isn’t too pushy about it.
041
Spies are Everywhere
Spy Museum
Kendall Boron (AD, 2023) / Martin Rees (CW, 2023)
Spies are experts at keeping their identities a secret. One trip to the International Spy Museum will have you second-guessing everyone around you.
Shortlist Communication Arts, Advertising Annual
042
Kendall Boron (AD, 2023) / Alex Fried (AD, 2023) / Erica Mendel (CW, 2023) / Zack Ackerman (ST, 2023) / Kamryn Young (ST, 2023)
Ram Bam
043
Beer of the Uncommonwealth
THE PROJECT Create a brand and product launch for a new VCU-themed beer for Hardywood—one of the largest independent breweries on the East Coast.
Ram Bam’s can design is a creative expression of the town that inspired it—filled with doodles of local staples sure to fill any VCU alumni or Richmond native with nostalgia. Our goal is to show that there’s always room for self-expression when you have a Ram Bam.
The Day the Music Died
Gibson
Kendall Boron (AD, 2023) / Cameron Sharer (CW, 2023)
For guitar manufacturer Gibson, music is everything. And in today’s America, music education is at the bottom of the totem pole when it comes to funding and overall importance. So, we teamed up with Spotify to save music education by taking people’s music away on International Music Day.
Shortlist Young Ones ADC Bronze Richmond Show - Student Show, Non-Traditional
044
Unapologetically Dutch
Jess Riporti (AD, 2024) / Emery Schindler (CW, 2024)
Grolsch
Shortlist Communication Arts, Advertising Annual
045
The Dutch value honesty and directness—at times, to a bordering-on-inappropriate degree. A beer this Dutch would probably feel the same.
Charmingly Stubborn
Old Bay
Rose D’Amato (AD, 2023) / Miles Hanson (CW, 2023)
Old Bay is a brand that takes pride in being stubborn. With a recipe and design that have remained relatively the same since its founding, we aimed to create a campaign that embodied the classic phrase: If it ain’t broke, don’t fix it.
Shortlist Communication Arts, Advertising Annual
046
Oatology
Morgan MacLachlan (AD, 2023) / Michael Shea (CW, 2023) / Allison Fitzgerald (ST, 2023) / Andrew Krysinski (CBM, 2023) / Meaghan McFarland (XD, 2023) / Ethan McKay (AD)
Oatly!
Gold Richmond Show - Student Show, Integrated Campaign
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Rather than ask “Does Oatly taste like the real thing?” Oatly would prefer you ask, “What is real?” Oatology is a new school of thought that questions the nature of reality as it pertains to Oatly.
For Old Times’ Sake
Regan O’Donnell (AD, 2024) / Luke Strother (CW, 2023)
Shortlist Communication Arts, Advertising Annual
Green Mill
The Green Mill Cocktail Lounge in Chicago has a long history— from mafia ties to prohibition. Even today, the establishment does not take credit cards or reservations. Escape technology and daily life at the Green Mill, where history is paramount.
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Martin Rees (CW, 2023) / Jamie Ikley (XD, 2023) / Meaghan McFarland (XD, 2023) / Nica Mendoza (XD, 2023) / Peyton Spangler (XD, 2023)
Intercollegiate partnership with University of Richmond (UR)
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TwinTail Brews
Photo: Thomas Kojcsich, VCU Enterprise Marketing and Communication
Students in UR’s Bench Top Innovations course partnered up with Brandcenter students to help launch a new product. University of Richmond Responsibilities Product idea Product development Research & development Source materials & manufacturing Supply chain & distribution Marketing & sales Brandcenter Responsibilities Naming & positioning Visual identity Label design Package rendering Merch design Pitch deck design
Gemma
Barclays
Alex Fried (AD, 2023) / Martin Rees (CW, 2023) / Allison Fitzgerald (ST, 2023) / Paul Noonan (XD, 2023)
Gemma by Barclays is a revolutionary budgeting tool designed to make online banking more personal and engaging for people with ADHD. By attributing personal values to each banking transaction, it helps users connect money with a sense of purpose and meaning.
Wood Pencil D&AD New Blood Awards
050
Rose D’Amato (AD, 2023) / Tommy Legg (AD, 2023) / Alley Steele (CW, 2023) / Travis Fairman (XD, 2023)
William Lawson’s
051
We Put Oranges In It
Wood Pencil D&AD New Blood Awards
THE ASK Create a social-first video to promote William Lawson’s Highlander Orange Scotch. THE SOLUTION The best way to tell people that there are oranges in William Lawson’s Highlander Orange Scotch is to ... just tell them there are oranges in it. Especially when the average person’s online attention span is mere seconds. In our sixtysecond video designed for TikTok, YouTube Shorts, and Instagram Reels, we paired “dumb funny” copy with goofy and eye-catching animation and kept the overall message simple. “We put oranges in it.” Easy squeezy.
This Dud’s for You
Milk Duds
Kendall Boron (AD, 2023) / Miles Hanson (CW, 2023)
Milk Duds received its name due to the founder’s inability to create a perfectly round piece of candy, so with this campaign, we aimed to embrace the Milk Duds mantra by highlighting dud jokes that possibly compel readers to shake their heads.
Shortlist Communication Arts, Advertising Annual
052
Arianna Gordon (CBM, 2023) / Andrew Krysinski (CBM, 2023) / Vivian Tran (CBM, 2023) / Justin Zollar (CBM, 2023)
Aura
Resort Project
THE ASK Develop an all-inclusive resort concept for eager travelers looking for an upscale getaway and unique experience. THE PROBLEM The current U.S. resort category solely focuses on idle relaxation experiences, disregarding the mindfulness sector of wellness. THE SOLUTION Create a resort that capitalizes on the intersection of wellness, travel, and plant-based medicine for a transformational experience.
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Brand Book
7-Eleven
Grace Hudson (AD, 2023) / Joe Kuhns (CW, 2023)
It’s not the starting point or the final destination. It’s never a go-to or a last resort. For this project, we were tasked to write and design a book of brand guidelines from an original concept. We loved the concept so much that we blew it out to a full campaign.
Merit Young Ones ADC Shortlist Communication Arts, Advertising Annual + Design Annual
054
We Own Intense
Lanie Vorwerk (AD, 2023) / Ryan King (CW, 2023)
The Southeastern Conference (SEC)
Silver Richmond Show - Student Show, Integrated Campaign
055
We created a new platform— We Own Intense—to celebrate the hyper-zealous fervor that elevates the SEC above every other college conference.
Brand Design
Arianna Gordon (CBM, 2023) / Emerald Grippa (CBM, 2023) / Vivian Tran (CBM, 2023)
THE ASK Design a physical space for the digitally native brand BÉIS to further its mission of helping people travel and explore.
BÉIS
THE PROBLEM People seeking new experiences are hindered by the challenges of trip planning and busy schedules. THE SOLUTION Create a digital travel concierge program and experience hub that makes travel more seamless and stress-free.
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Assignment: Design posters for your favorite band
Caroline Rose Calyssa Kremer (AD, 2023)
Caroline Rose is an American singer-songwriter creating work that meditates on suburban life, fame, sexuality, and loneliness. She mixes glam, country, and indie vibes and only wears red.
Shortlist Communication Arts, Design Annual
Japanese Breakfast Taylor Martin (AD, 2024)
This series of tour posters conceptualizes the band’s name, while keeping with a Japanese minimal aesthetic. Shortlist Young Ones ADC Shortlist Communication Arts, Design Annual
Fleet Foxes Hazel Cimino (AD, 2024)
Conceptual posters illustrated to represent songs and albums written by the Fleet Foxes, an indie folk band. Shortlist Communication Arts, Design Annual
057
The Original
Tupperware
Grace Hudson (AD, 2023) / Cameron Sharer (CW, 2023) / Ben Butler (ST, 2023) / Anna Foster (ST, 2023)
Once all the rage in the ’50s, Tupperware has since become a generic term for all food storage. But Tupperware is far from generic—its designs are so design-forward, they are featured in the MoMA. Our solution was to reintroduce Tupperware as the design icon it truly is.
Shortlist Communication Arts, Design Annual
058
Unbelievable Distance
Cat Clark (AD, 2024) / Shalynn Franzen (CW, 2024)
Callaway
Shortlist Young Ones ADC Shortlist Communication Arts, Advertising Annual
The Callaway Epic Max is a lightweight driver that promises unbelievable distance. So unbelievable, in fact, that your ball might end up at Stonehenge, Machu Picchu, or the Great Wall of China.
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Everything But The Booze
Celeste Chance (CW, 2024) / Catherine Emblidge (ST, 2024) / Andrew Harper (CBM, 2024) / Hunter Chambers (XD, 2024)
Honorarium VCU Demo Day - da Vinci Center
EBTB
EBTB (Everything But The Booze™) is a line of fresh, juicy non-alcoholic “shocktails.” The team launched EBTB for a project in their first-semester Creative Thinking course and decided to keep the party going. After a successful pitch at VCU’s Demo Day allowed them the funds to secure their trademark, these fearless four are charging full steam ahead with a campaign to secure the resources for production and a food scientist.
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Faculty and Student Perspectives
THE FUTURE WITH AI
Friday Forum around the moment of mass disruption: Professors Andrew LeVasseur and Rick Plautz interviewed a fictitious AI character named Sydney for a creative role in their agency, demonstrating the role AI can play in the creative process and starting a dialogue around the inherent opportunities, challenges, and risks of AI.
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As a community of creators, it’s in our nature to always be curious, to never be stagnant. We’re perpetually adapting at the Brandcenter—to real-time shifts in the industry and emerging technologies and media. The recent rise of Artificial Intelligence (AI) in the form of new and widely available consumer applications like ChatGPT, Dalle-E, and Midjourney brought a moment of mass disruption for our industry. As we do with all things “new and next” and all problems we solve, we dug in. We explored the phenomena of AI through multiple lenses—economic and industry, social and ethical—to identify its inherent opportunities, risks, and challenges and to determine how we, as a community and a school preparing the next generation of creative leaders, will use it and how it should be used. Moving beyond an academic/theoretical understanding and putting the technology to use in our projects allowed us to not only recognize its impact but also equalize it. It enabled us to lay the groundwork for–and be at the “It enabled us to lay the forefront of–the responsible adoption groundwork for–and be and ethical use of AI. This practice includes designing, developing, and at the forefront of–the deploying AI with good intentions to responsible adoption help organizations, empower people, and ethical use of AI.” positively impact society, and to serve the planet. We believe that AI is here to stay, and as it evolves, so will we. And, who knows what’s next? The future is always in flux. Andrew LeVasseur, Professor & Experience Design Chair
The results are only as valuable as your input and your ability to critically interpret. Blindly trusting the results without review or fine-tuning will lead to errors, mistakes, or embarrassment. Paul Noonan (XD, 2023)
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Schiaparelli
Hunter Chambers (XD, 2024)
AI - Engaging Fan Experience
Hunter Chambers set out to create a highly engaging experience for the Schiaparelli fashion house.
Tools used: Midjourney and D-ID animation to generate the looks and animate them for the runway experience
AI afforded me far more high-fidelity execution for my final presentation than I would have been able to produce on my own. At this point, AI images are sufficient, but to take it to the next level, I would encourage altering, adapting, and putting your designer fingerprints on them as much as you can. I absolutely intend to continue using AI software. In the short year I’ve started working with it, its capabilities have exponentially increased. I want to continue charting its growth and potential. Hunter Chambers (XD, 2024)
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NASA x Hilton
AI - Engaging Fan Experience
Taylor Martin (AD, 2024) / Regan O’Donnell (AD, 2024)
Traveling to a space launch can be costly, and with frequent delays and cancellations, families are often left with nothing to do. This new concept for Hilton Hotels could help extend the NASA experience for fans traveling to Cape Canaveral for the space launch. Tools used: Midjourney for inspiration, art, copy, code, and more to bring the vision of a NASA-themed, retro-futuristic concept hotel to life
AI isn’t perfect; it definitely needs our creativity and specific input to function. There were many images created for this project that were absurd (think aliens in hotel rooms and floating beds), and we learned quickly how specific the language has to be. Regan O’Donnell (AD, 2024)
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Hazel Cimino (AD, 2024) / Taylor Martin (AD, 2024) / Cole Farrar (XD, 2024)
AI - Engaging Fan Experience
Fantastic Escape Den
The Fantastic Escape Den is an immersive, family-friendly experience catered toward devoted fans of Wes Anderson, Roald Dahl, and the foxy narrative and aesthetic of Fantastic Mr. Fox. While waiting for the escape room experience to begin, fans enjoy a pre-roll animation that outlines their mission without giving too much away. Tools used: ChatGPT to help elevate and refine the script, incorporating the characters’ nuances; Eleven Labs to mimic Mr. and Mrs. Fox’s voices—George Clooney and Meryl Streep— because no Brandcenter student could mimic Clooney’s iconic voice.
Our project would not amount to its success solely with AI’s contribution. It was the human touch, prompting, and strategic positioning that allowed our idea to prosper. AI was there, almost like a fourth group partner, to help in its own unique way. Hazel Cimino (AD, 2024), Taylor Martin (AD, 2024), and Cole Farrar (XD, 2024)
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Visual Storytelling HUMAN
vs
AI - Juxtaposition
AI
The Ask: Create two versions of a brand film—one with the help of AI and one without.
Philadelphia Cream Cheese Keith Johnson, Nick Martinez, Chynna Napper (ST, 2024)
SPCA Molly Devereux, Sarah Gray, Derek Martin (ST, 2024)
Moleskin Alex Abbot, Cole Farrar, Hannah Kent (XD, 2024)
The overall takeaway for the group was that the AIgenerated films felt machinegenerated and robotic. The technology had a hard time with emotion, nuance, and satire. But, AI will continue to get better, so it’s important that we use it and explore its potential and its limitations. Scott Witthaus Visual Storytelling Professor
RX Bar Michelle Chiu, Raquel Fereshetian, Elizabeth Miller (XD, 2024)
Roku Hannah Boyd, Anna Lyle Collett, Kevin Kelleher (XD, 2024)
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JAY KAMATH (AD, 2007) Founder, Chief Creative Officer / HAYMAKER FRANK CARTAGENA CCO / The Community KEVIN MULROY + BIANCA GUIMARAES ECDs & Creative Partners / Mischief AMY DAVIS Senior Brand Director / Headspace MJ DEERY CD, Story / Matter Unlimited
2022-23 Forum Speakers
JUSTIN BAJAN + DUSTIN ARTZ (AD, 2005) Co-Founders & CDs / Familiar Creatures
Our weekly Forum series invites industry leaders, representing a wide range of agencies, companies, roles, and types of work, to share their experiences and advice with our students.
DANIELLE FLAGG ECD / Arts & Letters Creative Co. CHRISTIE THOMPSON + LAUREN STEWART Partner, Brand Strategist + Co-Founder, CD / Campfire JORDAN MUSE EVP, Executive Partner, Account Leadership / The Martin Agency
What are we saying? How do we say it? That’s our job. Always in that order. Never the other way around. Always what and then how. Find the most interesting and provocative way to say it. Bianca Guimaraes & Kevin Mulroy Executive Creative Directors & Partners / Mischief
RICK PLAUTZ (AD, 2014) + Motion Designer / Capital One Adjunct Professor / Brandcenter ANDREW LEVASSEUR Professor / Brandcenter JAYSON ATIENZA Artist & Creative Director GRAHAM DOUGLAS + SPENCER LAVALLEE Co-Founders & CDs / GUS PHIL WILLIAMS Director of Recruiting / Arts & Letters Creative Co. NOAH BRIER Founder / BrXnd.ai ALAIN SYLVAIN Founder & CEO / SYLVAIN ERIC KALLMAN Founder & CCO / Erich & Kallman
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So much of this industry is judo. Try to take the problems and make them your advantage. Jay Kamath (AD, 2007) Founder, CCO / HAYMAKER
Make your own juice. Squeeze the juice out of every situation. Say yes to things that feel uncomfortable and circuitous. Give yourselves the opportunity to go ‘off the menu’ to find solutions—whether in your custom juice orders or in your approaches to the work you do.
INSPIRATION
Graham Douglas & Spencer LaVallee Co-Founders & Creative Directors / Gus
from Thought Leaders
How to get F.I.L.T.H.Y Rich? Follow the F.I.L.T.H.Y. method. F / Find your people I / Influence wisely L / Lie to yourself T / Tell better stories than your brother and all your friends with regular jobs H / Have a great layoff(!) Y / Yes, make some money
Danielle Flagg Executive Creative Director / Arts & Letters Creative Co.
Being a bystander is a gateway to leaving your values behind and completely reorienting to your duty. Being a steward is about keeping the Butterfly Effect in mind with every decision and action and being mindful that every decision you make has an impact far beyond yourself. Alain Sylvain Founder & CEO / SYLVAIN
Be account-led and creatively driven. Have a business mindset but drive from a creative place. Jordan Muse EVP, Executive Partner for Account Leadership / The Martin Agency
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Real clients. Real work.
BC SPRINT 2023
Before the spring semester begins each January, second-year students have the opportunity to participate in BC Sprint, our week-long strategic and creative sprint competition, where they tackle real problems for real clients. Students form their own teams—often made up of varying combinations of concentrations—and each team is assigned a mentor to guide them through the process. Mentors include Brandcenter faculty, alumni, and industry leaders. On day one, teams are briefed by their clients. They then have the next four days to develop creative solutions to the tasks at hand. On day five, teams pitch their ideas to their clients, and a winning team for each brand is named.
2023 CLIENTS
+
7
AGENCY/BRAND JUDGES
11
FACULTY/ALUM MENTORS
53
STUDENTS
100+ LUMĒ DEODORANT STICKS AND CANS OF AXE BODY SPRAY TESTED
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Winning AXE team with judges
Winning Lumē team
AXE + The Martin Agency
THE ASK How can AXE get guys excited to go in-store and purchase our products?
Alyssa Moreno (AD, 2023) / Ryan King (CW, 2023) / Sabelle Chambers (ST, 2023) / Will Russell (ST, 2023) / Paul Noonan (XD, 2023) / Vanessa Tu (XD, 2023)
THE SOLUTION Realign AXE with teenage guys’ strongest source of confidence: their friends.
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THE ASK Define a strategic platform for social impact at Lumē and demonstrate how it could come to life. THE SOLUTION Going back to Lumē’s roots, it seemed natural they should support women’s health equity—and do it in a way that educates and empowers women.
Myth Busting–One Post at a Time Ms. Information would show up on social, busting myths and making women’s health knowledge more accessible.
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Lumē
Experience The Ladies’ Room Lumē’s take on The Ladies’ Room—a sacred space where women have been coming together for decades—is equal parts bar, doctor consultancy, and restroom. This pop-up experience would be located in major cities, including New York, Chicago, DC, and Los Angeles. Julie Musarra (AD, 2023) / Lucie Desvallées (CW, 2023) / Sarah Klotz (CBM, 2023) / Elizabeth Gatlin (XD, 2023)
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Brandcenter Recruiter Session
GET HIRED
The Brandcenter Recruiter Session, held each year in the spring, marks the debut of the graduating class and officially kicks off the job placement process. Hundreds of recruiters representing hundreds of agencies and companies sign up to participate to be the first to meet our grads and gain access to their portfolios.
2
DAYS
20 HOURS
150
COMPANIES
250
RECRUITERS
20+ agencies and companies offered in-person and virtual info sessions leading up to Recruiter Session for additional exposure to our graduates
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180LA 21GRAMS 72andSunny Accenture Agent3/This Machine AKQA Amazon Apple Argonaut Arnold Worldwide Arts & Letters Creative Co. August Jackson Barkley Barrett Hofherr BBDO MW BCG BrightHouse Best Buy BooneOakley Brand Federation Bray & Co Brunner Butchershop C.O.nxt CapTech Consulting Carol Vick Creative Recruiting clarkmcdowall Colle McVoy Conill Advertising Connelly Partners Cramer-Krasselt Crispin Porter + Bogusky Crosby Marketing Communications CSM Sport & Entertainment Danone North America David&Goliath DDB Designit Digitas Doner Droga5 Elevation Energy BBDO Erich & Kallman Erwin Penland (EP+Co) Familiar Creatures FBI Talent Co. FCB Chicago FIG Garrand Moehlenkamp
Gensler Giant Spoon Goodby Silverstein & Partners Google Brand Studio Greenberg Kirshenbaum Grey Group GSD&M HATCH Talent, LLC Hatch the Agency Havas Chicago Havas Health & You Havas Worldwide Hearst Magazines Highdive Horizontal.Talent Imaginary Content Innocean USA Jones Knowles Ritchie Kay & Black Landor & Fitch Laundry Service Lerma Agency LinkedIn Lippe Taylor Group Lippincott Manifest LLC MAS McCann New York McGarrah Jessee McKinney MediaMonks Meridian Group Mighty Recruiting Modea Mono Mother MRM//McCann MullenLowe LA Multiply Mythic Mythology Nonfiction Oatly! Osborn, Barr, Paramore (OBP) Observatory by Crispin OKRP On Board Experiential Öpinionated Paco Collective
Pearlfisher Pereira O'Dell Poolhouse Profiles Publicis Creative R/GA Rapp/Omnicom Red Tettemer O'Connell + Partners REEF LIFESTYLE LLC RQ Agency S&P Global Saatchi & Saatchi Sam & Lori Associates Sid Lee Strawberry Frog Sunshine & Bourbon SYLVAIN Labs TBWA\Chiat\Day LA & NYC TBWA\Media Arts Lab Team One Techead Technical Assent The Creative Well The Martin Agency The New York Times Company The Perezidency The Tombras Group The Variable Tiny Giants Talent TPN Retail Translation LLC TRG Tritton Baylor Strategic Industries University of Virginia, Office of Communications Virtue Worldwide VMLY&R VMLY&R Commerce VSA Partners Weber Shandwick West Cary Group Wieden+Kennedy Wongdoody Working Not Working Wunderman Thompson Yahoo Zambezi
2023 Arts & Letters Creative Co., Brand Federation, Familiar Creatures, Hatch Talent, Havas Health & You, SPONSORS McKinney, Nonfiction, Sunshine & Bourbon, and Working Not Working
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The rooms of sameness will try to spit you out as paper dolls. You have to promise yourself today that you’re not going to let this happen. When you exist in a place of true authenticity, the world opens up for you. Only then can you really start to make purposeful connections with people. Create an environment where you shine so bright as your authentic self that it makes people feel like they can shine, too. That’s real leadership. That’s what the industry needs. So walk in every single door and sit at every single table as you. Sofia Hernandez
Global Head of Business Marketing / TikTok Commencement 2023 Keynote Speaker
Life moves fast. In 1998, I took a prestigious name-brand investment job right out of college, one that I ended up detesting daily. It took me years to have the guts to transition to my passion—journalism—and yet another decade to discover that public radio was my true passion. Roben kept us all laughing—he told jokes, sang ’80s and ’90s It’s a constant journey, constant music, and decided to pair sweatpants with his graduation learning. What I do know is that life regalia as a nod to everyone’s favorite pandemic-era fashion. happens. And life, at least in my recollection and everyone who I share notes with, is so fraught with obstacles. I don’t know what to tell you honestly other than to please help each other along the way.
Roben Farzad
Host of the public radio show Full Disclosure; a regular on NPR, MSNBC, PBS NewsHour, and C-SPAN Commencement 2023 Emcee
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GRADUATION
Class of 2023
Just like a traditional family, together, we’ve laughed, cried, bickered, and pushed each other to become our better selves. Today, we are walking away with not only a breadth of knowledge and a degree but also with memories and friendships that will last a lifetime. Vivian Tran (CBM, 2023) Commencement 2023 Student Speaker
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Brandcenter students recognized in global and local awards
FRIDGE-WORTHY
YOUNG ONES Shortlist in 4 categories Grace Hudson (AD, 2023) Shortlist in 3 categories Julie Musarra (AD, 2023) Anthony Vacante (CW, 2023)
YOUNG ONES ADC Merit Motel 6 / Stay Humble Lanie Vorwerk (AD, 2023) Anthony Vacante (CW, 2023) 7-Eleven Brand Book Grace Hudson (AD, 2023)
YOUNG ONES ONE SHOW Merit Spotify: Rockstars of Story Grace Hudson (AD, 2023) Miles Hanson (CW, 2023)
ADVERTISING ANNUAL Shortlist
Shortlist in 2 categories Kendall Boron (AD, 2023) Jackie Delso (AD, 2023) Morgan MacLachlan (AD, 2023) Lanie Vorwerk (AD, 2023) Cameron Sharer (CW, 2023) Shortlist Kyle Brubaker (AD, 2023) Cat Clark (AD, 2024) Rose D’Amato (AD, 2023) Lindsey Evans (AD, 2023) Becka Hammond (AD, 2023) Calyssa Kremer (AD, 2023) Taylor Martin (AD, 2024) Lucie Desvallées (CW, 2023) Emma Finn (CW, 2023) Miles Hanson (CW, 2023) Ryan King (CW, 2023) Joe Kuhns (CW, 2023) Eli Reece (CW, 2023) Michael Shea (CW, 2023) Alley Steele (CW, 2023) Ethan McKay (AD)
DESIGN ANNUAL Shortlist
7-Eleven Brand Book Grace Hudson (AD, 2023) Joe Kuhns (CW, 2023)
Dad’s Root Beer Calyssa Kremer (AD, 2023) Emma Finn (CW, 2023)
Almost Famous Title Sequence Grace Hudson (AD, 2023)
Spy Museum Kendall Boron (AD, 2023) Martin Rees (CW, 2023)
Callaway Cat Clark (AD, 2024) Shalynn Franzen (CW, 2024)
Tupperware* Grace Hudson (AD, 2023)
Milk Duds Kendall Boron (AD, 2023) Miles Hanson (CW, 2023)
Callaway Taylor Martin (AD, 2024) Jenn Bock (CW, 2024)
Old Bay Rose D’Amato (AD, 2023) Miles Hanson (CW, 2023)
Green Mill Regan O’Donnell (AD, 2024) Luke Strother (CW, 2024)
Birkenstock Lindsey Evans (AD, 2023) Miles Hanson (CW, 2023)
Grolsch Jess Riporti (AD, 2024) Emery Schindler (CW, 2024)
7-Eleven Brand Book* Grace Hudson (AD, 2023) Caroline Rose Poster Calyssa Kremer (AD, 2023) Fleet Foxes Posters Hazel Cimino (AD, 2024) Japanese Breakfast Posters Taylor Martin (AD, 2024) *Featured in the September/ October 2023 issue
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D&AD NEW BLOOD OMO, Unilever / Persil / Be Dirt Worthy Morgan MacLachlan (AD, 2023) Lara Navarro (CW, 2023) Allia McDowell (CBM, 2023) Duolingo / DuoDuels Kendall Boron (AD, 2023) Calyssa Kremer (AD, 2023) Eli Reece (CW, 2023) Zack Ackerman (ST, 2023) Nate Villaire (XD, 2023) Barclays / Gemma Alex Fried (AD, 2023) Martin Rees (CW, 2023) Allison Fitzgerald (ST, 2023) Paul Noonan (XD, 2023) Penguin / Connection Collection Joelle Mitchell (AD, 2023) Alex Huibsch (CW, 2023) Allison Fitzgerald (ST, 2023) Kari Martin Hollinger (CBM, 2023) Jemimah Ekeh (XD, 2023)
STUDENT SHOW / INTEGRATED CAMPAIGN Oatly! / Oatology Morgan MacLachlan (AD, 2023) Michael Shea (CW, 2023) Allison Fitzgerald (ST, 2023) Andrew Krysinski (CBM, 2023) Meaghan McFarland (XD, 2023) Ethan McKay (AD) The Southeastern Conference / We Own Intense Lanie Vorwerk (AD, 2023) Ryan King (CW, 2023)
STUDENT SHOW / NON-TRADITIONAL Gibson / The Day the Music Died Kendall Boron (AD, 2023) Cameron Sharer (CW, 2023)
William Lawson’s / We Put Oranges In It Rose D’Amato (AD, 2023) Tommy Legg (AD, 2023) Alley Steele (CW, 2023) Travis Fairman (XD, 2023)
FUTURE LIONS D&AD New Blood x Editor X: THE PORTFOLIO Advertising & Photography Eleni Alafoginis (AD, 2023) Lindsey Evans (AD, 2023) Grace Hudson (AD, 2023) Digital Design Meg Monroe (XD, 2023) Mixed Discipline Nate Villaire (XD, 2023)
Shortlist Streambelt Lanie Vorwerk (AD, 2023) Ryan King (CW, 2023) Sabelle Chambers (ST, 2023) Paul Noonan (XD, 2023) Span Miles Hanson (CW, 2023) Meg Monroe (XD, 2023) Volvo Mobility Emily Day (ST, 2023) Dominic Militello (XD, 2024)
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VANNES Brandcenter Executive Director Vann Graves serves as the Dean of the Creative Academy, a certificate program to launch young creative talent.
Brandcenter at
International Festival of Creativity
CANNES LIONS
The Cannes Lions International Festival of Creativity—held annually in Cannes, France—is the largest festival for creative communications, advertising, and related fields. The Brandcenter is there every year.
The Roger Hatchuel Student Academy (RHSA) is a unique learning experience designed to help students discover the different avenues of the industry, grow their personal networks, and obtain a global, future-oriented perspective.
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Michael Chapman (ST, 2001), Brandcenter Adjunct Professor and Chief Client Officer at The Martin Agency, presented to Vann’s class, along with Britta Dougherty, EVP, Executive Partner, Global at The Martin Agency
Shaunda Lambert (ST, 2023) and the 2022 RHSA cohort with Malala Yousafzai, activist for girls’ education, youngest Nobel Peace Prize laureate, and the 2022 recipient of the Cannes LionHeart
Brandcenter students selected to participate and represent the U.S. in the Roger Hatchuel Student Academy at Cannes: 2022 Cohort Shaunda Lambert (ST, 2023) was 1 of 29 students representing 27 countries. 2023 Cohort Jade Chen (AD, 2024) was 1 of 37 students representing 29 countries.
This experience gave me a global network and really opened up my cultural lens—beyond being a woman, a Black woman, a Black woman from the United States. Being around my classmates from 27 different countries, who all have their own lenses through which they see the world, themselves, and their own lived experiences, really put into perspective for me that ‘underrepresented’ and ‘marginalized’ mean different things in different countries. Shaunda Lambert (ST, 2023)
I think most of the industry would consider the Cannes Lions to be a sort of World Cup of advertising awards, and I was enormously lucky and privileged to have been able to be a part of its 2023 iteration. The festival itself was surreal and thrilling, and also a huge learning experience in terms of how it opened my eyes to the full breadth of creativity in advertising around the world. My experience made me reflect on the gratitude I have for my Brandcenter education. And believe me when I say that the Brandcenter’s reputation is REAL— people would literally point at my badge and go, ‘Hey, Brandcenter!’ Jade Chen (AD, 2024)
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CLASS TIME
WINNER, WINNER
TEAMWORK
ENCOURAGEMENT
Having support from friends at the Brandcenter helped me learn a lot about myself and build my self-confidence. My friends encouraged me to explore my own interests, try new things, fail hard, be vulnerable, give my unique point of view, and show up as me. Andrew Krysinski (CBM, 2023)
081
STUDENT LIFE
in Sixty Weeks
PLAY TIME
Whether it was a pop-punk concert on a Tuesday night, a new movie showing on a Thursday, or pickup soccer on Friday afternoon, there was always a group of Brandcenter friends excited to join. It's fun to be a part of a community full of such diverse backgrounds and interests that push you to explore new things. Zack Ackerman (ST, 2023)
PRODUCTION 082
The life of a Brandcenter student
AD SCHOOL. GRAD SCHOOL.
Data written and compiled by Ed Keithly (ST, 2024)
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THE NON-NEGOTIABLE STUFF Every week you’ll have four classes that meet for three 9-12 CLASSES: hours, once a week. Some semesters you might have three classes
HOURS (MON - THURS) CLASSES
per week. Most classes run from 9 a.m. to 12 p.m. or 1:30 to 4:30 p.m., but you may also have evening classes.
1 FORUM: Every week you’ll have Forum, where the whole school
HOUR FRIDAY
gathers to hear from an industry leader.
THE FLEXIBLE, BUT NOT OPTIONAL STUFF
1 GROUP PROJECTS: Most weeks you’ll have a group project in every class,
GROUP PROJECT PER CLASS
with 2-5 weeks between getting the assignment and presentation day.
MEETINGS: Most groups meet once each week. Some groups 1-3 GROUP meet 2-3 times per week if:
GROUP MEETINGS 4-8+ HOURS
1. It’s presentation week 2. You haven’t cracked the problem and it’s almost presentation week, or 3. The group messes around because presentation week seems far away, then realizes it needs to meet again. (But, when it comes to creative projects, time spent messing around isn’t always time wasted.)
WORK: The easiest way to get good at what you do is to put in work 8-20+ SOLO between group meetings. (And the fastest way to become unpopular is to HOURS SOLO WORK
do the opposite.)
HOURS WITH PROFESSORS: If you’re having trouble cracking 0-1 OFFICE a problem, you can grab time (usually 15-20 mins.) during your professor’s
HOURS OFFICE HOURS
office hours. ABOUT THE “+”: Some weeks you might put in way more hours because you’re loving the work, or trying to learn a new skill, or have no idea what you’re doing, or all of the above. With practice, you’ll learn to tell the difference between when you’re digging for gold and when you’re just digging a hole. The best way to know is to keep working.
THE OPTIONAL STUFF
0-20 PART-TIME JOB / VOLUNTEER WORK / SIDE HUSTLES:
HOURS PART-TIME JOB, VOLUNTEER WORK, SIDE HUSTLE
0-?
HOURS “WORKING” IN THE BASEMENT
Non-Brandcenter work can be a touchy subject because you have to pay the bills somehow, but it can be a struggle matching work schedules with group project schedules. “WORKING” IN THE BASEMENT: If you spend all your time “working” in the Brandcenter basement, you might not get anything done. If you spend no time working in the basement, you’ll miss the chance to make friends, learn from people you might not work with otherwise, and bounce ideas off of classmates.
0-8 PARTIES AND MIXERS: Concentrations host mixers each week
HOURS PARTIES AND MIXERS
for folks to come together outside of school. And you might find a group of students organizing a karaoke night. Also, Brandcenter has a Prom each year. The hardest and the most wonderful thing about the Brandcenter is that our work thrives on finding the balance between work and play. We do our best work when we’re making space for play, not doing everything by the numbers.
10-15
PING-PONG MATCHES
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SNACKS CONSUMED FROM VENDING MACHINE
48
OUNCES OF COFFEE PER DAY IS A MUST
“With practice, you’ll learn to tell the difference between when you’re digging for gold and when you’re just digging a hole.” 084
THE NETWORK
CANADA
U.S.A.
MEXICO
COLUMBIA
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Here, there...we’re everywhere. From launching a revolutionary brand in India to running a château-style bed and breakfast in France, the #BrandFam is living out their dreams across the globe.
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GRADUATING CLASSES
2,074 ALUMNI
BRAZIL
FINLAND SWEDEN DENMARK U.K. GERMANY FRANCE GREECE CYPRUS
SPAIN
UAE
JAPAN
CHINA
TAIWAN
INDIA
THAILAND VIETNAM
MALAYSIA
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SINGAPORE
CONTINENTS
24
COUNTRIES
548 CITIES
Australia Brazil Canada China Columbia Cyprus Denmark Finland France Germany Greece India Japan Malaysia Mexico Singapore Spain Sweden Taiwan, R.O.C. Thailand United Arab Emirates United Kingdom U.S.A. Vietnam
AUSTRALIA
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22 ALUMNI
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SPOTS
1
*Super Bowl-adjacent campaign
SUPER BOWLADJACENT CAMPAIGN
4
th
CONSECUTIVE YEAR WITH
20
SUPER BOWL LVII
OR MORE ALUMNI CREATIONS
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Ross Fletcher (AD, 2012) Howard Finkelstein (CW, 2005) Anytime Fitness Mischief
Tim Gordon (CW, 2008) Casey Rand (CW, 2008) Booking.com “Somewhere, Anywhere” Zulu Alpha Kilo NYC
Cori Johnson (AD, 2013) Alex Ledford (CW, 2012) Bud Light “Easy to Drink, Easy to Enjoy” Anomaly NYC
Jerry Hoak (AD, 2005) Andrew Allen (ST, 2019) Busch Light “Cold + Smooth Survival Skills” The Martin Agency
Meghan Callaghan (AD, 2021) Cox Mobile “We’re Different Because You’re Different” FCB Chicago
Jonathan Castaneda (CBM, 2021) Crown Royal “Thank You Canada” Anomaly NYC
Allison Apperson (AD, 2016) Danielle Delph (AD, 2013) Jerry Hoak (AD, 2005) DoorDash “We Get Groceries” The Martin Agency
Melissa Cabral (ST, 2010) Kia “Binky Dad” David&Goliath LA
Blair Warren (AD, 2014) Michelob ULTRA Spot 1: “New Members Day” Spot 2: “Full Swing Gossip” Wieden+Kennedy NYC
Grant Bauley (AD, 2021) Kevin Weir (AD, 2012) Nathan Bennet (CW, 2021) Coors Light, Miller Lite, Blue Moon “The High Stakes Beer Ad” Droga5
Sara Garman (CBM, 2013) Oikos Yogurt “Sanders Family Reunion” Orchard NYC
Ben Schneider (CW, 2012) Pepsi Zero Sugar Spot 1: Steve Martin Spot 2: Ben Stiller VaynerMedia NYC
Tom Coates (CW, 1999) Rakuten “Not-So Clueless” Rakuten (In-House)
Jodi Shelley (ST, 2011) T-Mobile Spot 1: “The Rewrite” Spot 2: “Neighborly” T-Mobile (In-House)
Ryan Stotts (AD, 2005) Hannah Hugeback (ST, 2022) Tubi Spot 1: “Interface Interruption” Spot 2: “Rabbit Holes” Mischief
Brandcenter alumni were behind a third of the national spots that met the criteria for the USA Today Ad Meter this year. View all spots at bit.ly/Brandcenter2023SuperBowl
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Jennifer Clinehens (CBM, 2013) is an author and the managing director and founder of Choice Hacking—a growing community of marketers and entrepreneurs making business more human with psychology, behavioral science, and AI tools.
Katherine Wintsch (ST, 2001) dedicates her life to making the lives of mothers easier. In her role as founder and CEO of The Mom Complex, she works alongside companies such as Walmart, Johnson & Johnson, Chobani, and Unilever to help develop better products and services for mothers. And, as author of the personal empowerment book, Slay Like a Mother, she’s helping mothers around the world destroy what’s holding them back so they can live the life they want.
Olivia Abtahi (XD, 2013) is a writer and filmmaker. When she isn’t drafting novels about awkward teens, you can find her working on documentaries about social justice and climate equity.
Anne Marie Wonder (AD, 2016) is a senior art director at 72andSunny and co-authored and illustrated the snarky and relatable read about the “dumbest—but realest—things to complain about.”
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Casey Rand (CW, 2008) and Tim Gordon (CW, 2008) co-authored this blog-turned-book. Both former executive creative directors at Droga5, Casey recently founded her own venture, Gooder, to help brands do “gooder,” and Tim is currently Chief Creative Officer & Partner at Zulu Alpha Kilo NY.
OFF SCREEN
Showcase
Mark Maziarz (CW, 2003) is a group creative director with 20 years of experience in advertising, marketing, and entertainment. Outside of his ad career, he’s an author, artist, and musician.
From Joey Camire (ST, 2009) and Ben Cheney (CBM, 2009) and their team at Sylvain Labs, The Dots is how Sylvain draws connections between seemingly random bits of information to develop a clearer picture of the role influence has on the world and to help readers develop an actionable approach to influence.
Eric-Shabazz Larkin (AD, 2008) was born an artist and illustrator but developed his leadership style and creative entrepreneurship through his years in the advertising industry. An art director by trade, he’s been known to wear many hats in the creative process—artist, writer, designer, illustrator, director, and composer—and is an award-winning poet.
Mark Svartz (CW, 2002) is an author, artist, award-winning advertising creative, and dad of two boys and a little lady. He has written humor books for both adults and children, because, as Mark says, he is “both an adult and a child.”
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Alumni Highlights
HORN TOOTING
Charles Hodges (CW, 2009) Founder and Executive Creative Director of Arts & Letters Creative Co. Named 2022 Ad Person of the Year at the Advertising Club of Richmond’s 62nd annual Richmond Show
Sara Singh (CBM, 2018) Strategy Director at Deutsch LA Named to Adweek's 2023 Creative 100 in the Rising Agency Talent category and Ad Age’s Leading Women 2023 as a Rising Star
Daniel Riddick (CBM, 2008) Director of Marketing and Communications at Ukrop's Homestyle Foods / Brandcenter Adjunct Professor Recognized by Richmond’s Style Weekly in its 2023 Top 40 Under 40
Kelley Barrett (CW, 2020) Senior Copywriter at Leo Burnett Named Cannes Lions Creativity Report’s Copywriter of the Year and featured in LBB’s Uprising series for her “The Lost Class” project
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Adeel Shams (CBM, 2016) Entrepreneur He opened his first sneaker shop in Richmond the day he started at the Brandcenter. Now he lives in Los Angeles where he runs CoolKicks, a brick-and-mortar store for buying, selling and trading sneakers. It has 1.6 million YouTube subscribers. MynaSwap, an app for digitizing physical collectibles, is his latest venture, but he’s also branching out into restaurants (Japanese and Mexican) and investing in other young creatives.
Lindsay Cecero (AD, 2016) (left) Associate Creative Director at Media Arts Lab Whitney Downing (AD, 2018) (right) Art Director at Wieden+Kennedy Portland Both named to the Next Creative Leaders list by 3% Conference and The One Club
Art Ross (CBM, 2020) recently moved to Paris to work for the architecture and design studio Cutwork, where he is doing brand strategy and marketing.
Karen Walker Christensen (CW, 2001) and her husband Bo Christensen are the proud owners of Château de La Tuilerie, a bed & breakfast and event venue in Martel, southwest France.
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Sachee Malhotra (ST, 2018) and her partner Himanshu Bhalla are the founders of That Sassy Thing—a new-age, sexual wellness brand that is revolutionizing the sexual wellness industry in India. Offering fun, discreet, and body-safe products, and as the first Indian brand to launch comprehensive, inclusive, and realistic sex education through online and free Sex Ed masterclasses, That Sassy Thing is empowering folks to own their sexuality.
That Sassy Thing is a purpose-driven brand.
Fueling the movement that goes beyond sexual wellness product.
The roller coaster that is the Brandcenter builds steel in the truest sense—if you can go through this, you can do anything. Sachee Malhotra (ST, 2018)
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Q+A with Sachee Q: What’s the story behind That Sassy Thing? A: Sex—and everything related to it—is a huge taboo in India. Parents don’t acknowledge it and schools push it under the rug, imparting no sex ed to children at all. There is no guide to navigate our own journeys with our bodies, sexuality, and even relationships. In 2012, Himanshu and I worked on India’s largest sexual wellness brand and got first-hand experience with sexual wellness products, the shameful culture around them, and the consumer mindset. We quickly learned brands were approaching the space in a patriarchal and sleazy way and a feminist approach was completely missing but very much needed. Taking this cultural truth and industry truth and combining it with my personal experience with body image issues growing up, AND what I gained from a project in my third semester at the Brandcenter on an American sexual wellness brand at the cusp of the sex positive revolution, we set out to change it all.
Q: How did you end up at the Brandcenter? A: After working in the advertising/communications industry in India for about four years, I wanted to take my knowledge, skills, and experiences to the next level. I was unhappy with the choices of Indian schools offering master’s degrees in advertising and looking for something more challenging and hands-on. Not to mention a major change—aka uprooting my life and moving a gazillion miles away from home. I Googled “Best advertising schools in the US’’ and stumbled upon the Brandcenter. Reading about the curriculum, live projects, ‘no tests’ approach felt very different from the Indian education system I was used to. And, I was looking for mentorship from the best of the best. Best decision ever!
Q: What did you learn or gain from the Brandcenter that has helped you in your career and entrepreneurial endeavors? A: My experience at the Brandcenter has truly shaped me in more ways than one—it not only helped me to think differently (I sell sex toys for a living) and sharpen my critical thinking and creative skills, but it also made me super resilient and believe that I can achieve more. Meeting and working with interesting people from different backgrounds helped me understand their diverse POVs about the world and also form my own opinions more holistically.
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Alumni-owned agencies, consultancies, and firms
RISK-TAKERS 095
These grads decided to do it their way. Taking what they gained during their sixty weeks and their careers since, they launched their own shops, proving that the risk is always worth the reward.
TRAILBLAZERS The OG Adcenter/Brandcenter alumni-launched agency
Founding Partners Michael Ashley (AD, 2001) Dinesh Kapoor (CW, 2001) Matt Fischvogt (CW, 2001) Stacy Thomas (ST, 2001) Matt Blum (ST, 2001)
Starting an agency immediately out of Brandcenter was easily the smartest and dumbest thing I’ve ever been a part of. We had no clue at the time what we didn’t know, which was both terrifying and liberating. We had to figure it all out for ourselves, and at warp speed, which is probably the best way to learn all the things you have no idea about.
Michael Ashley (AD, 2001) / Arnika
Katherine Wintsch (ST, 2001)
Stacy Thomas (ST, 2001)
Charles Hodges (CW, 2009)
Jay Kamath (AD, 2007)
Dustin Artz (AD, 2005)
Jason Smith (AD, 2001) + Jonathan Runkle (CW, 2001)
Rachel Everett (AD, 2001) + Brian Gibson (AD, 2001)
Mira Kaddoura (AD, 2002)
Joey Camire (ST, 2009) + Ben Cheney (CBM, 2009)
The list goes on.
It’s easy to say there’s always another idea, but I’m an eternally optimistic creative so I believe it. That translates very well into running a creative business for the long term. I credit most of that to my sixty weeks. Jason Smith (AD, 2001) / Magnetry
Over the years, it’s been awesome to witness our classmates pursuing their individual paths and thriving—whether in advertising or not. In particular, for those from the copywriting and art direction concentrations, being creative is a natural extension of oneself. To see that expressed in different careers— from stand-up comedy to teaching to personal training to hairstyling to photography and even chateau ownership—is truly inspiring. Getting accepted into the Brandcenter is a beginning— a launching point for a lifelong journey. It’s not just about graduating, or landing a first job, or even creating a Super Bowl spot. It’s about finding a path that’s right for you. Rachel Everett (AD, 2001) + Brian Gibson (AD, 2001) / EVERGIB
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OUR NEX T MO VE ..
KEEP LEARNING + EXPLORING Visit our website at brandcenter.vcu.edu to learn more about the Brandcenter.
APPLY Go to brandcenter.vcu.edu/apply for information about how to apply.
VISIT Go to brandcenter.vcu.edu/visit to schedule a chat with a representative from admissions, sign up for a visit, and register for events.
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CONTACT US brandcenter@vcu.edu (804) 828-8384 (800) 311-3341
FIND US IRL Mike Hughes Hall 103 South Jefferson Street Richmond, Virginia 23284
STAY IN TOUCH
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