OVERVIEW
The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation.
We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
BRANDCENTER MISSION
We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
FIVE AREAS OF STUDY
Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance CLASS OF 2025 STUDENTS
Annual Tuition Rates + University Fees as of 2023-24 Academic Year
In-state: $26,630
Out-of-state: $27,320
Students have access to financial aid and other funding programs.
AVERAGE SCHOLARSHIP AWARD $3,800
WE PARTNER WITH BRANDS TO HELP SOLVE THEIR MARKETING CHALLENGES. THEIR DONATIONS FUEL OUR SCHOLARSHIP FUND. HERE ARE JUST A FEW OF OUR PARTNERS.
ALUMNI + JOBS | 2,000 Alums + Counting
BRANDCENTER GRADUATES WORK AT TOP BRANDS, AGENCIES, AND CONSULTANCIES SUCH AS ... BRANDS AGENCIES CONSULTANCIES
OUR ALUMNI ARE ACTIVELY ENGAGED IN MENTORING AND RECRUITING OUR STUDENTS.
Richmond, VA, commonly referred to as RVA, is a historic city in the midst of a creative rebirth. It’s a destination for art lovers and foodies, and is home to a local music scene spanning all genres. Neighborhoods bustle with boutiques, restaurants, galleries, and museums.
Our program is housed in one location: our award-winning building, Mike Hughes Hall , on VCU’s Monroe Park campus in downtown Richmond.
VOTED BEST RIVER TOWN IN AMERICA by Outside